SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549
                                    FORM 10-K

|X|  Annual report pursuant to Section 13 or 15(d) of the Securities Exchange
           Act of 1934 for the fiscal year ended December 31, 1998 or

|_| Transition report pursuant to Section 13 or 15(d) of the Securities Exchange
Act of 1934.

                            NU SKIN ENTERPRISES, INC.
         --------------------------------------------------------------
             (Exact name of registrant as specified in its charter)

         Delaware                     001-12421               87-0565309
- ----------------------------      ---------------------      ------------------
(State or other jurisdiction      (Commission File No.)         (IRS Employer
    of incorporation)                                        Identification No.)

                              75 West Center Street
                                Provo, Utah 84601
         --------------------------------------------------------------
          (Address of principal executive offices, including zip code)

       Registrant's telephone number, including area code: (801) 345-6100

           Securities registered pursuant to Section 12(b) of the Act:

        Title of each class                 Name of exchange on which registered
Class A Common Stock, $.001 par value              New York Stock Exchange

        Securities registered pursuant to Section 12(g) of the Act: None

        Indicate by check mark whether the  Registrant (1) has filed all reports
required to be filed by Section 13 or 15(d) of the  Securities  Exchange  Act of
1934  during  the  preceding  12 months  (or for such  shorter  period  that the
Registrant was required to file such reports),  and (2) has been subject to such
filing requirements for the past 90 days. Yes|X| No |_|

        Based on the closing  sales price of the Class A Common Stock on the New
York Stock Exchange on March 26, 1999, the aggregate  market value of the voting
stock  (Class  A and  Class  B  Common  Stock)  held  by  non-affiliates  of the
Registrant was $704,691,842. For purposes of this calculation, voting stock held
by officers, directors, and affiliates has been excluded.

        As of March 25,  1999,  33,165,315  shares of the  Registrant's  Class A
Common  Stock,  $.001  par  value  per  share,  and  54,606,905  shares  of  the
Registrant's Class B Common Stock, $.001 par value per share, were outstanding.

Documents  incorporated  by  reference.  Portions of the  Company's  1998 Annual
Report to  Stockholders  to be  furnished  to the  stockholders  of the  Company
pursuant to Rule 14a-3(b) in connection with Registrant's 1999 Annual Meeting of
Stockholders are attached hereto as Exhibit 13, and are  incorporated  herein by
reference  into  Parts  II and  IV of  this  Form.  Portions  of  the  Company's
definitive  Proxy  Statement  for  the  Registrant's   1999  Annual  Meeting  of
Stockholders to be filed with the Securities and Exchange  commission within 120
days after the  Registrant's  fiscal year end are  incorporated  by reference in
Part III of this report.

Indicate by check mark if disclosure of delinquent  filers  pursuant to Item 405
of Regulation  S-K is not contained  herein,  and will not be contained,  to the
best  of  the  Registrant's   knowledge,  in  definitive  proxy  or  information
statements  incorporated  by  reference  in Part  III of this  Form  10-K or any
amendment to this Form 10-K. |_|

                                TABLE OF CONTENTS

PART I  .......................................................................1

ITEM 1.  Business..............................................................1
         General...............................................................1
         Recent Developments...................................................2
         Business Divisions ...................................................4
         Product Summary.......................................................6
         Distribution System..................................................12
         Product Development..................................................17
         Sourcing and Production..............................................19
         Regional Profiles....................................................20
         Competition..........................................................22
         Intellectual Property................................................23
         Government Regulation................................................23
         Employees............................................................27
         Risk Factors.........................................................27
ITEM 2.  Properties...........................................................35
ITEM 3.  Legal Proceedings....................................................35
ITEM 4.  Submission of Matters to a Vote of  Security Holders.................36

PART II ......................................................................37

ITEM 5.  Market for Registrant's Common Equity and Related Stockholder
             Matters..........................................................37
ITEM 6.  Selected Financial Data..............................................37
ITEM 7.  Management's Discussion and Analysis of Financial Condition and
             Results of Operations............................................37
ITEM 7A. Quantitative and Qualitative Disclosures About Market Risk ..........37
ITEM 8.  Financial Statements and Supplementary Data..........................37
ITEM 9.  Changes In and Disagreements With Accountants on Accounting and
             Financial Disclosure.............................................37

PART III......................................................................38

PART IV ......................................................................38

ITEM 14. Exhibits, Financial Statement Schedules, and Reports on Form 8-K.....38

Signatures....................................................................44

                                        i

                           FORWARD LOOKING STATEMENTS

         THIS ANNUAL REPORT ON FORM 10-K, IN  PARTICULAR  "ITEM 7.  MANAGEMENT'S
DISCUSSION AND ANALYSIS OF FINANCIAL  CONDITION AND RESULTS OF  OPERATIONS"  AND
"ITEM 1. BUSINESS," INCLUDE  "FORWARD-LOOKING  STATEMENTS" WITHIN THE MEANING OF
SECTION 21E OF THE SECURITIES EXCHANGE ACT OF 1934, AS AMENDED. THESE STATEMENTS
REPRESENT THE COMPANY'S EXPECTATIONS OR BELIEFS CONCERNING,  AMONG OTHER THINGS,
FUTURE REVENUE, EARNINGS, AND OTHER FINANCIAL RESULTS, PROPOSED ACQUISITIONS AND
NEW PRODUCTS,  ENTRY INTO NEW MARKETS,  FUTURE OPERATIONS AND OPERATING RESULTS,
FUTURE  BUSINESS  AND MARKET  OPPORTUNITIES.  THE COMPANY  WISHES TO CAUTION AND
ADVISE READERS THAT THESE STATEMENTS  INVOLVE RISK AND UNCERTAINTIES  THAT COULD
CAUSE ACTUAL  RESULTS TO DIFFER  MATERIALLY  FROM THE  EXPECTATIONS  AND BELIEFS
CONTAINED  HEREIN.  FOR A SUMMARY OF  CERTAIN  RISKS  RELATED  TO THE  COMPANY'S
BUSINESS, SEE "ITEM 1. BUSINESS -- RISK FACTORS" BEGINNING ON PAGE 27.

         THE COMPANY HAS ENTERED  INTO A LETTER OF INTENT TO ACQUIRE BIG PLANET,
INC. AND THE REMAINING PRIVATE AFFILIATES OPERATING IN NORTH AMERICA (OUTSIDE OF
THE UNITED STATES). THIS FORM 10-K CONTAINS INFORMATION  CONCERNING THE BUSINESS
OF BIG PLANET,  INC. AND THE PRIVATE  AFFILIATES AND THE  ANTICIPATED  EFFECT OF
SUCH PROPOSED ACQUISITIONS ON THE BUSINESS OF THE COMPANY. THE COMPANY IS IN THE
PROCESS OF  FINALIZING  DEFINITIVE  AGREEMENTS  WITH  RESPECT  TO SUCH  PROPOSED
ACQUISITIONS.  THE  PROPOSED  ACQUISITIONS  ARE  SUBJECT TO  SEVERAL  CONDITIONS
INCLUDING   COMPLETION  OF  DEFINITIVE   DOCUMENTATION,   RECEIPT  OF  NECESSARY
REGULATORY AND THIRD-PARTY APPROVALS,  COMPLETION OF THE COMPANY'S DUE DILIGENCE
REVIEW,  AND  APPROVAL  BY  THE  STOCKHOLDERS  OF BIG  PLANET  AND  THE  PRIVATE
AFFILIATES.  THERE CAN BE NO ASSURANCE  THAT THE PROPOSED  ACQUISITIONS  WILL BE
COMPLETED AS PLANNED.

         Unless the context requires otherwise, references to the Company are to
Nu Skin Enterprises,  Inc. and its  subsidiaries.  In this Annual Report on Form
10-K,  references to "dollars" and "$" are to United  States  dollars.  Nu Skin,
Pharmanex,  Interior  Design  Nutritionals,  "6S Quality  Process",  and IDN are
trademarks of the Company.  Big Planet and InterNetworking are trademarks of Big
Planet,  Inc. The  italicized  product  names used in this Annual Report on Form
10-K are product names and also, in certain cases, trademarks of the Company.

                                     PART I

ITEM 1.  BUSINESS

General

         Nu Skin Enterprises,  Inc. (the "Company") is a leading,  global direct
selling  company  that  currently  distributes  premium  quality  personal  care
products and nutritional supplements. Upon completion of the planned acquisition
of Big  Planet,  Inc.  discussed  below,  the Company  will also offer  Internet
connectivity, e-commerce,  telecommunications, and other technology products and
services to consumers in the United States. The Company currently operates in 27
countries  throughout  North Asia,  Southeast Asia, North America,  Europe,  and
South America and is reported to be one of the largest direct selling  companies
in the world.

         The Company  distributes  its  products  exclusively  through a network
marketing  system.  The Company currently has a network of nearly 500,000 active
distributors located throughout its 27 markets that purchase products for resale
to consumers  and for personal  consumption.  Nu Skin was among the first direct
selling companies to compensate distributors in their home countries for product
sales  around  the  world.  Under  the  Company's  "Global  Compensation  Plan,"
distributors can develop a seamless network of downline distributors  throughout
the  world  and  across  divisions.  The  Company  believes  that its  extensive
distributor  force and the Global  Compensation  Plan provide the Company with a
competitive  advantage  in gaining  quick access to new  geographic  markets and
rapid market penetration of new products.

                                      -1-

         During the past twelve months the Company has taken significant actions
to broaden the Company's  business both  geographically and across product lines
and to gain greater control over its product and business opportunity offerings.
These actions include:

       *      The  acquisition  of  Pharmanex,  Inc.  ("Pharmanex"),  a  premier
              developer of nutritional supplements.

       *      The expansion of operations into five new markets--Brazil, Sweden,
              Denmark, Poland, and the Philippines.

       *      The acquisition of Nu Skin operations in the United States.

       *      The  execution  of a letter of intent to acquire Big Planet,  Inc.
              ("Big  Planet")  and  the  Company's   other  private   affiliates
              operating in Canada, Mexico, and Guatemala.

These  initiatives  were designed to leverage the Company's  primary asset,  its
sales and distribution channel and related expertise,  by strengthening existing
product  lines,  providing  the Company  with  greater  control over product and
business  opportunity  offerings,  expanding the Company's  geographic  markets,
establishing   a  technology   division,   fortifying   the  Company's   support
infrastructure, and positioning the Company for further growth.

         The   acquisition   of  the  United   States  market  and  the  planned
acquisitions  of Big Planet and the remaining  private  affiliates  operating in
North  America  should  also  simplify  the  Nu  Skin  corporate   structure  by
consolidating all of Nu Skin's  operations under the Company.  This should allow
the Company to  transition  from a geographic  management  focus to a strategic,
product-based  business  model  along  three  general  product  divisions.   The
divisions will offer the following three distinct business  opportunities,  each
specifically  designed for the network marketing  distribution channel, and each
managed and directed by dedicated, distinct management teams:

         Nu Skin Personal Care. The Company's original product line and business
         opportunity,  offering over 100 premium quality  personal care products
         in several  categories:  facial care,  body care,  hair care, and color
         cosmetics,  as well as specialty products such as sun protection,  oral
         hygiene, and fragrance.

         Pharmanex.  A  nutritional  supplement  division  offering a variety of
         nutritional  supplements  in  several  categories:   multi-vitamin  and
         mineral products and supplements that are currently  marketed under the
         IDN (Interior Design  Nutritional)  trademark  including  LIFEPAK,  the
         Company's flagship  nutritional  supplement,  five proprietary  natural
         supplements  and a broad  line of  standardized  botanical  supplements
         acquired  in  the  acquisition  of  Pharmanex,  and a  line  of  sports
         nutritional and general health solutions.

         Big Planet.  A  communications  and  technology  products  and services
         division that offers Internet access and related services,  e-commerce,
         telecommunications,  unified  communications,  and  on-line  and CD-ROM
         educational products.

Recent Developments

         Acquisition  of Nu Skin  International.  At the beginning of 1998,  the
Company operated as the exclusive  distribution vehicle for NSI in the countries
of Japan,  Taiwan, Hong Kong (including Macau),  Thailand,  and South Korea, and
had the right to expand only into  certain  other Asian  markets  including  the
Philippines,  the People's Republic of China, Vietnam, Singapore,  Malaysia, and
Indonesia.   In  February  1998,  the  Company   commenced   operations  in  the
Philippines.  In  March  1998,  the  Company  acquired  NSI  and  certain  other
affiliated  entities  for $70.0  million in  preferred  stock,  the  issuance of
long-term notes payable to the  stockholders  of the NSI totaling  approximately
$6.2 million,  and the assumption of liabilities of approximately $173.8 million
in  notes  that  were  distributed  by NSI  prior  to  the  closing  to the  NSI
stockholders as a distribution of all previously  earned and  undistributed  "S"
corporation  earnings.  The  preferred  stock was  subsequently  converted  into
2,978,159 shares of

                                      -2-

Class A Common Stock after  giving  effect to the  cancellation  of 8,504 shares
following  an  adjustment  in the  purchase  price based on the audited  closing
balance sheet of NSI. Through this acquisition, the Company obtained:

       *      Nu Skin's existing operations in New Zealand,  Australia,  and ten
              countries in Europe, and the right to all other future markets.

       *      Ownership  of  all  rights  to  the  Nu  Skin  distributor  force,
              including all distributor  agreements and the Global  Compensation
              Plan, and all trade names, trademarks,  product formulations,  and
              other  intellectual  property  rights and know how associated with
              the Nu Skin  business and products,  all of which were  previously
              made available to the Company through a license from NSI.

       *      Greater control over product development,  manufacturing, pricing,
              and the strategic development of the Nu Skin products and business
              offerings.

         Acquisition  of  Pharmanex.  In  October  1998,  the  Company  acquired
Pharmanex,  a research  and  development  company  and  manufacturer  of natural
nutritional  supplements,  in exchange  for the  issuance of  approximately  4.0
million  shares of the Class A Common Stock of the Company and the assumption of
approximately  $34.0  million in  liabilities.  The  Company  believes  that the
acquisition of Pharmanex provides it with:

       *      Significant  additional product research and development resources
              with a staff  of more  than 40  M.D.and/or  Ph.D.  scientists  and
              laboratory facilities in China and the United States.

       *      Important clinical research and collaboration agreements and other
              relationships with several major universities in the United States
              and the  People's  Republic  of China  ("China")  that the Company
              believes  will  enhance  its  ability  to  perform  cost-effective
              clinical trials to help substantiate product claims.

       *      A line of  existing  proprietary  nutritional  and a broad line of
              botanical   supplements   including   CHOLESTIN,   a   nutritional
              supplement shown to help maintain healthy cholesterol levels.

       *      Manufacturing  capabilities  with the acquisition of an extraction
              facility in China.

         Acquisition  of North American  Affiliates.  In March 1999, the Company
acquired certain assets of its privately-held  affiliate, Nu Skin USA, Inc., and
terminated the exclusive license and distribution agreements it had entered into
with such entity. Prior to this transaction, Nu Skin USA, Inc. had the exclusive
right to sell the Company's  products and services within the United States.  In
addition,  the Company has also  entered  into a letter of intent to acquire its
other  private  affiliates  operating in Canada,  Mexico,  and  Guatemala  (such
affiliates,  together with Nu Skin USA, Inc., are hereinafter referred to as the
"North  American  Affiliates").  The total  consideration  paid or to be paid in
connection with such transactions  includes cash payments of approximately $19.0
million and the assumption of certain liabilities (approximately $8.0 million in
the Nu Skin USA transaction).

         Acquisition of Big Planet. In addition,  the Company has entered into a
letter of intent to acquire Big Planet, Inc. The consideration will consist of a
cash  payment of  approximately  $14.5  million,  the  issuance of a  three-year
promissory note in the amount of approximately  $14.5 million and the assumption
of certain liabilities. In addition, prior to such acquisition,  Big Planet will
accelerate the employee  stock awards and options of most Big Planet  management
personnel and employees and cash them out. Unvested shares and options which are
not accelerated  will be converted into shares of, and options to acquire shares
of, the Class A Common  Stock of the  Company.  The  Company  also will  provide
management personnel of Big Planet and certain key employees with certain equity
and cash  incentives,  some of which  will be issued or paid only if Big  Planet
achieves certain agreed

                                      -3-

upon  performance  criteria.  The  acquisition  of Big  Planet is subject to the
satisfaction  of  various   conditions,   including   completion  of  definitive
documentation,  obtaining necessary  regulatory and third-party  approvals,  the
satisfactory completion of the Company's due diligence work, and approval by the
shareholders of Big Planet. The proposed acquisition is expected to be completed
by June 30, 1999. There can be no assurance,  however,  that all such conditions
will be satisfied or that unanticipated factors will not arise which could cause
the transaction to be delayed or not to be completed.  See "Risk Factors - Risks
Related to the Integration of Recent and Contemplated Acquisitions."

Business Divisions

Nu Skin Personal Care

         Nu Skin  Personal  Care is the  Company's  original  product  line  and
business opportunity and currently consists of premium quality lines of over 100
personal care products in the areas of facial care,  body care,  hair care, skin
whiteners,  and  color  cosmetics,  as well as  specialty  products  such as sun
protection,  oral hygiene,  and  fragrances.  According to the WWD Beauty Report
International,  at the end of 1997,  the Company was the tenth largest  cosmetic
company in Asia.

         Nu Skin Personal Care's strategy is to distribute high quality personal
care products and treatments that utilize advanced  formulas.  For example,  the
Company was one of the first companies to market topical applications of various
vitamins  including  Vitamins  E,  C and  A.  Other  examples  include  the  MHA
REVITALIZING  products,  which utilize alpha and beta hydroxy acids to fight the
signs of aging,  and CELLTREX,  a  concentrated  solution of aloe vera and other
ingredients,  designed  to improve  the skin's  moisture  content.  The  Company
recently entered into a nine-year contract with Stanford University for directed
research  on  skin  care  products  and  established  the  Nu  Skin  Center  for
Dermatological  Research at Stanford  University's  School of Medicine.  Nu Skin
Personal  Care also seeks to take  advantage of the  Company's  highly  educated
distributor  force to provide  consumers  with a high level of  information  and
instruction about the products and guidelines for using them effectively.

Pharmanex

         Following  the  acquisition  of  Pharmanex,   the  Company  merged  its
previously  existing Interior Design Nutritional  products division ("IDN") with
Pharmanex.   The  Company  believes  that  combining  Pharmanex's  research  and
development  engine and its proprietary  nutritional  and botanical  supplements
with IDN's  existing  product  development  resources  and  vitamin  and mineral
products,  including IDN's flagship product, LIFEPAK, helps position the Company
to further penetrate the growing  nutritional  supplement  market.  The combined
Pharmanex/IDN  division  offers over 60 nutritional  supplements  and nutri-food
products.

         The  Company  believes  that  the  nutritional   supplement  market  is
expanding  throughout  the  world  because  of  changing  dietary  patterns,  an
increasingly  health-conscious  population,  and a growing  amount of scientific
evidence supporting the benefits of using vitamin and natural self-care products
and  supplements.  The Company  believes that its  nutritional  supplements  are
particularly  well suited to network  marketing  because the average consumer is
often uneducated about nutritional supplements. The Company believes that direct
selling is a more  effective  method  than  traditional  retailing  channels  in
educating  consumers  regarding  the  benefits of  nutritional  supplements  and
differentiating  the quality and benefits of its products  from those offered by
competitors.  Because there are numerous providers of nutritional supplements of
varying degrees of quality,  the Company believes that individual  attention and
testimonials  by  distributors  provide  information  and comfort to a potential
consumer.   In  January  1999,  the  Company   discontinued   selling  Pharmanex
nutritional  supplements  in  traditional  retail  channels  where they had been
distributed  by Pharmanex  prior to its  acquisition  by the Company.  Pharmanex
products are now available  exclusively through the Company's distributor force,
which the Company  believes can more effectively  educate  consumers about these
products on a  person-to-person  basis.  Consistent  with this personal  selling
approach,  Pharmanex will allow independent pharmacies to be distributors of its

                                      -4-

products  because these  smaller  pharmacies  tend to provide more  personalized
service  and   accommodate   the  flow  of   information   to   consumers  on  a
person-to-person basis.

         Pharmanex utilizes available scientific  literature,  existing research
and clinical studies, and its own research work and clinical studies,  including
placebo  controlled,  double blind studies, in the evaluation and development of
its products and in connection with confirming the efficacy of its products. Two
of the Company's premier products,  LIFEPAK,  an advanced,  uniquely  formulated
multivitamin/mineral   supplement,  and  CHOLESTIN,  a  proprietary  nutritional
supplement that promotes healthy  cholesterol  levels,  have been the subject of
recent independent clinical studies that have demonstrated the efficacy of these
products.  The Company has also  supported the creation of two research  centers
for  nutritional  supplements:  the UCLA  Center  for Human  Nutrition/Pharmanex
Phytochemical  Laboratory and the Pharmanex Institute for Cardiovascular  Health
and Sports Nutrition.  The Company believes that the proprietary supplements and
the broad line of botanical  supplements  acquired in the Pharmanex  acquisition
complement the Company's  multivitamin and nutritional  products and provide the
Company with a strong  portfolio of products for both the herbal and  non-herbal
segments of the nutritional supplement market.

Big Planet

         The Internet is rapidly emerging as a global medium for communications,
sharing information, and electronic commerce. An industry analyst, International
Data  Corporation,  estimates  that the  number  of Web  users  will  grow  from
approximately 100 million in 1998 to over 200 million by 2001. The recent growth
of the Internet and  electronic  commerce is  effecting  significant  changes in
information  delivery  and product  purchasing.  In  addition,  deregulation  of
telecommunications  and the growth in wireless  communications  have resulted in
changes and  opportunities  in the  telecommunications  markets.  Big Planet was
founded  for the  purpose of  providing  a new  business  opportunity  involving
technology products and services that attempts to:

       *      Take advantage of the  opportunities  provided by the rapid growth
              of the technology and communication markets;

       *      Appeal to a new demographic of customers and distributors; and

       *      Utilize the strength and  competitive  advantages of the Company's
              distribution   system  to  reach  new  market   segments   of  the
              marketplace.

         The core strategy of Big Planet is to be an  "InterNetworking"  company
that  combines  the  global  Internet  revolution  with the power of  one-to-one
relationships  to improve the way people "learn,  communicate,  work,  shop, and
play.(TM)"  The Company  believes  that there is a high degree of  compatibility
between technology  products and the Company's  distribution  system. Big Planet
seeks to leverage  the direct  selling  expertise of the  Company's  distributor
force to assist the large  number of  consumers  who want to take  advantage  of
technology's  latest  offerings  but do not  know  how  or  are  intimidated  by
technology's constant innovations.  Big Planet's  representatives are trained to
provide the assistance and training  necessary to help customers  understand and
take advantage of the latest products. The Company believes that the combination
of its  distribution  system,  a highly  motivated  sales force,  and the proper
training  of its Big  Planet  distributors  will  provide  the  Company  with an
opportunity to help take technology to the masses.

         Big  Planet's  product  strategy  is to  offer an  integrated  suite of
products and services for education,  telecommunications,  Internet access,  and
electronic  commerce.  Big Planet believes that multiple connections to the home
enhances customer  retention by providing a broad range of integrated  services.
Big Planet's  communication  and  technology  products and services are designed
specifically  for  consumers  and  small  businesses  who  desire a  responsive,
single-source  provider of  Internet  connectivity,  communications  and on-line
purchasing via e-commerce. Big Planet currently generates revenue from providing
Internet  access,   telecommunications

                                      -5-

products and services  including long distance and paging,  from sales of a wide
selection  of products  through its  e-commerce  store and from sales of various
CD-ROM and on-line educational products.

Product Summary

         In 1998,  the  Company  offered  products in two  distinct  categories:
personal  care  products,  mainly  marketed  under the  trademark "Nu Skin," and
nutritional supplements,  mainly marketed under the trademark "IDN." The Company
is committed to building its brand name and distributor and customer  loyalty by
selling personal care products with advanced  formulas and nutritional  products
that are backed by science and appeal to broad  markets.  The Company's  product
philosophy  is to combine  the best of science and nature and include in each of
its products  high quality  ingredients  which provide  desired  benefits to the
consumer.

         The Company does not  distribute  all of its personal care products and
nutritional  products in each market.  When commencing  operations in a country,
the Company selects a group of initial products to be distributed in such market
and adds  additional  products as the market  matures and develops.  The Company
determines  which  products will be marketed in a specific  country based on the
likelihood  of the  particular  product's  success  in the  market  as  well  as
applicable  regulatory  approvals and requirements.  In certain of the Company's
markets,  the Company has  reformulated  products to satisfy certain  regulatory
requirements  with respect to product  ingredients  and/or  preservatives and to
meet the preferences of consumers in those markets.  See "Government  Regulation
Regulation of Personal Care Products and Nutritional  Supplements." In addition,
the Company will also  develop  products  designed for a particular  market when
appropriate.  Following the  completion of the  acquisition  of Big Planet,  the
Company will also offer  Internet and  telecommunication  products and services.
See "Recent Developments."

         Presented below are the dollar amount and percentage of revenue of each
of the two product  categories and other sales aid revenue for each of the years
ended December 31, 1996, 1997, and 1998. This table should be read in connection
with the information  presented under the caption  "Management's  Discussion and
Analysis of  Financial  Condition  and Results of  Operations"  contained in the
Company's Annual Report to Stockholders, which is incorporated by reference into
this Form 10-K and which  discusses the costs  associated  with  generating  the
aggregate revenue presented.

Revenue by Product Category (Dollar Amounts in Thousands) Year Ended Year Ended Year Ended December 31, 1996 December 31, 1997 December 31, 1998 ------------------- ------------------- ------------------- Product Category $ % $ % $ % - --------------------------------------- -------- ------ -------- ------ -------- ------ Nu Skin Personal Care.................. $554,974 72.9% $604,078 63.4% $531,915 58.2% Pharmanex/IDN (Nutritional Supplements) 160,288 21.0 297,300 31.2 334,257 36.6 Sales Aids 46,376 6.1 52,044 5.4 47,322 5.2 -------- ------ -------- ------ -------- ------ Total.......................... $761,638 100.0% $953,422 100.0% $913,494 100.0% ======== ====== ======== ====== ======== ======
-6- Nu Skin Personal Care Products The Company's current personal care products are divided into the following lines: facial care, body care, hair care, color cosmetics, sun protection, oral hygiene, fragrances, and certain speciality products. The Nu Skin Personal Care product line consists of over 100 products. The Company also offers product sets that includea variety of products in each product line as well as small, sample-size packages to facilitate product sampling by potential consumers. The product sets are especially popular during the opening phase of a new country, when distributors and consumers are anxious to purchase a variety of products, and during holiday and gift giving seasons in each market. The following is a brief description of each line within the Nu Skin Personal Care division offered by the Company as of December 31, 1998: Facial Care. The facial care line is the premier line of the Company's personal care products and consists of 20 different specialized treatment, cleanser, and moisturizer products. The specialized treatment products utilize advanced formulas and ingredients designed for specific skin care conditions. These special treatment products include: MHA REVITALIZING products, which utilize alpha and beta hydroxy acids to help fight the signs of aging; SKIN BRIGHTENING COMPLEX, designed to diminish the appearance of discoloration caused by sun exposure; FACE LIFT WITH ACTIVATOR, a product designed to stimulate and firm skin; and CLARIFEX PH MUD ACNE TREATMENT. The goal of the facial care line of cleansers and moisturizers is to allow users to cleanse thoroughly without causing dryness and to moisturize with effective humectants that allow the skin to attract and retain vital water. These products include CELLTREX, a concentrated solution of aloe vera and other ingredients, designed to improve the skin's moisture content, and REJUVENATING CREAM, one the Company's most popular personal care products. Other facial care products include CLEANSING LOTION, FACIAL SCRUB, EXFOLIANT SCRUB, FACIAL CLEANSING BAR, CLAY PACK, PH BALANCE FACIAL TONER, NAPCA MOISTURIZER, INTENSIVE EYE COMPLEX, HPX HYDRATING GEL, CLARIFEX CLEANSING SCRUB, CLARIFEX MUD, and ALPHA EXTRA FACE. Body Care. The Company's line of body care products relies on premium quality ingredients to cleanse and condition skin. The cleansers are formulated without soap, and the moisturizers contain light but effective humectants and emollients. The body care line includes DERMATIC EFFECTS, a body contouring lotion containing extracts of hibiscus and malvaceae that has been clinically demonstrated to aid in preventing the appearance of cellulite and aging skin. The Company's body care line currently consists of 11 other products: ANTIBACTERIAL BODY CLEANSING GEL, LIQUID BODY LUFRA, BODY SMOOTHER, HAND LOTION, NAPCA MOISTURE MIST, BODY BAR, BODY CLEANSING GEL, ENHANCER, JUNGAMALS CRAZY CROCODILE CLEANER, ALPHA EXTRA BODY, and MHA REVITALIZING BODY LOTION. Hair Care. The Company's hair care line, HAIRFITNESS, is designed to meet the needs of people with all types of hair and hair problems. Focusing on the condition of the scalp and its impact on hair quality, the Company's hair care products use water-soluble conditioners like panthenol to reduce build-up on the scalp and to promote healthy hair. HAIRFITNESS includes 12 products featuring ceregen, a revolutionary wheat hydrocolloid complex of conditioning molecules, designed to enhance hair repair and moisture control aspects: 3 IN 1 SHAMPOO, MOISTURIZING SHAMPOO, BALANCING SHAMPOO, VITAL SHAMPOO, DEEP CLARIFYING SHAMPOO, GLACIAL THERAPY, WEIGHTLESS CONDITIONER, LUXURIOUS CONDITIONER, CONDITIONING DETANGLER SPRAY, STYLING GEL, HOLDING SPRAY, and MOUSSE (Styling Foam). The Company also carries DERMANATOR SHAMPOO, an anti-dandruff shampoo, and JUNGAMALS TIGER TANGLE TAMER SHAMPOO, a shampoo for children. In 1999, the Company also plans to introduce a hair care line, KANURE, specifically designed and formulated for the Brazilian market to address the natural properties of severely dry and curly hair. Color Cosmetics. The Company's color cosmetic line, NU COLOUR, consists of 13 products with over 150 SKU's including MOISTURESHADE LIQUID FINISH, MOISTURESHADE PRESSED POWDER, BLUSH, EYE SHADOW, MASCARA, -7- EYELINER, LIP LINER, LIPSTICK, DRAMATTEICS LIP PENCILS, LIP GLOSS, CREME CONCEALER, FINISHING POWDER, and BROW PENCIL. Nu Skin Personal Care intends to relaunch the NU COLOUR line in the second quarter of 1999 with new packaging and new shades. Sunscreen. The Company's line of SUNRIGHT products is designed to provide a variety of sun screen protection with non-irritating and non-greasy products. The sun protection line includes a sun preparation product that prepares the skin for the drying impact of the sun, five sun screen alternatives with various levels of SPF, and a sun screen lip balm. Oral Hygiene. AP-24, a line of oral health care products which incorporates anti-plaque technology designed to help prevent plaque build-up 24 hours a day, is exclusively licensed to the Company, together with the associated trademark, for sale in the direct selling channel under the trademark AP-24. This product line includes AP-24 ANTI-PLAQUE TOOTHPASTE, AP-24 ANTI-PLAQUE MOUTHWASH, AP-24 TRIPLE ACTION DENTAL FLOSS, AP-24 ANTI-PLAQUE BREATH SPRAY, and AP-24 WHITENING FLUORIDE TOOTHPASTE. The AP-24 oral health care products for children are designed to make oral care fun for children and include JUNGAMAL'S TOUGH TUSK TOOTHPASTE and JUNGAMAL'S FLUFFY FLAMINGO FLOSS. Fragrances. The Company offers a men's and a women's fragrance under the trademark SAFIRO. In 1998, the Company also introduced BELIEVE, a new women's fragrance developed with Christie Brinkley. Specialty Products. Epoch is a unique line of ethnobotanical personal care products created in cooperation with well known ethnobotanists. These products, which unite natural compounds used by indigenous cultures with advanced scientific ingredients, include AVA PUHI SHAMPOO, GLACIAL MARINE MUD, DEODORANT WITH CITRISOMES, POLISHING BAR, EVERGLIDE FOAMING SHAVE GEL, DESERT BREEZE AFTERSHAVE, POST SHAVE LOTION FOR WOMEN, and FIREWALKER FOOT CREAM. The Company also offers a nail care kit. NUTRIOL, a line of products licensed to the Company for sale in the direct selling channel and manufactured in Europe, consists of five products: NUTRIOL HAIR FITNESS PREPARATION, NUTRIOL SHAMPOO, NUTRIOL MASCARA, NUTRIOL NAIL, and NUTRIOL EYELASH. NUTRIOL represents a product designed to replenish the hair's vital minerals and elements. Each NUTRIOL product uses mucopolysaccharide, a patented ingredient. SCION, is a moderately-priced line of facial care, skin care, and hair care products that was created for less-developed markets to address the economic factors in such markets. This line was introduced in several of the Company's markets in 1998. Product Sets. The Company currently offers product sets that provide samples of products from a given product line. These product sets are intended to encourage increased product trials. Pharmanex Products The Company's nutritional supplements are currently distributed under the brand names Pharmanex and IDN. As the Company integrates Pharmanex with its existing nutritional supplement business offerings around the world, the Company anticipates that certain products currently distributed under the IDN brand may be distributed under the Pharmanex brand name. Such a determination will be made on a market-by-market basis as the Company transitions to its new divisional structure. The Company's nutritional supplements currently are comprised of its LIFEPAK line of multi-vitamin and mineral nutritional supplements, five proprietary natural nutritional supplements, a broad-line of botanical supplements, and additional nutritional products in the following lines: general wellness, weight-management, nutritious foods and snacks, sports and fitness products, health solutions for people with special needs, and a water filtration system. The Company's nutritional products are designed to promote healthy, active lifestyles -8- and general well-being through proper diet, exercise, and nutrition. In Taiwan and South Korea, LIFEPAK is the official nutritional supplement of the Taiwan and South Korea Olympic Committee, respectively. Nutritional products generally require reformulation to satisfy the strict regulatory requirements of many of the Company's different markets. While each product's concept and positioning are generally the same, regulatory differences between markets result in some product ingredient differences. In addition, certain markets, such as Japan, have preferences and regulations that favor tablets instead of capsules, which are typically used in the United States. Regulatory requirements in certain markets may restrict the ability of the Company to introduce certain products into such markets. See "Government Regulation - Regulation of Personal Care Products and Nutritional Supplements." The Company's herbal supplements are standardized, which allows consumers to obtain a specific, consistent level of the recommended dosage of the important components of the supplement. Recent studies have found that many popular herbal supplements are not standardized and vary enormously in content, which correspondingly varies the effectiveness of the product. Pharmanex uses its "6S Quality Process" (Selection, Sourcing, Structure, Standardization, Safety, and Substantiation) to standardize its botanical supplements to at least one relevant active compound and to formulate its non-herbal products with key ingredients in amounts designed to enhance the nutritional benefits. The Company believes that this 6S Quality Process furthers the ability of the Company to provide the consumer with safe, effective, and consistent products. See "Product Development - Pharmanex." The following is a brief description of each of the nutritional product lines within the combined Pharmanex and IDN division: General Wellness Multivitamin/Mineral Supplements. The LIFEPAK family of products, the core IDN nutritional supplement, is designed to provide an optimum mix of nutrients including vitamins, minerals, antioxidants, and phytonutrients (natural chemical extracts from plants). The introduction of LIFEPAK in 1994 resulted in a significant increase in revenue. LIFEPAK is currently sold in 12 of the Company's markets, including the United States, Japan, and Taiwan. LIFEPAK is offered in different formulations to meet the unique needs of women, older adults, and pregnant women. Additional General Wellness supplements include: VITOX, which incorporates beta carotene and other important vitamins for overall health; and IMAGE HNS, an all-around vitamin and antioxidant supplement. THE IDN MASTERS WELLNESS SUPPLEMENT provides nutrition specifically for an aging generation. JUNGAMALS LIFEPAK FOR KIDS chewables combine natural flavors and colors and contain a blend of antioxidants, chelated minerals, and vitamins specifically tailored for children. The Company also offers LIFE ESSENTIALS, a lower cost, more general nutritional supplement. Pharmanex Proprietary Supplements. Pharmanex currently offers five proprietary natural nutritional supplements: CHOLESTIN; CORDYMAX CS4; TEGREEN 97; ST. JOHNS'; and BIO GINKGO 27/7. CHOLESTIN is a proprietary nutritional supplement derived from a proprietary strain of red yeast rice. A recent double-blind, placebo-controlled study conducted at the UCLA Center for Human Nutrition and published in the February 1999 issue of the American Journal of Clinical Nutrition demonstrated the effectiveness of CHOLESTIN in helping to maintain healthy cholesterol levels. In February 1999, a Federal District Court judge ruled that CHOLESTIN could be legally sold as a nutritional supplement under the Dietary Supplement Health and Education Act of 1994 ("DSHEA"). The Food and Drug Administration ("FDA") had previously challenged the status of CHOLESTIN as a dietary supplement, claiming it was a drug and could not be marketed without FDA approval. There can be no assurance, however, that the FDA will not appeal the decision, and, in the event of an appeal, that the Company would be successful in any such appeal. See "Government Regulation -- Regulation of Personal Care Products and Nutritional Supplements." -9- CORDYMAX CS-4 is a proprietary nutritional supplement designed to help reduce fatigue. Several clinical trials have been conducted on this product which have demonstrated that CORDYMAX can help promote vitality and stamina. CORDYMAX CS-4 is offered as a stand-alone product and in a combination product with ST. JOHN'S WORT distributed under the trademark BIO ST. JOHNS, which is designed to promote positive mood and outlook as well as vitality levels. In addition, the Company also offers BIO GINKGO 27/7, a proprietary ginkgo biloba extract that promotes blood circulation to the brain, arms, and legs, and TEGREEN 97, a nutritional supplement that contains a concentrated level of decaffeinated green tea polyphenols that offer high levels of antioxidant benefits naturally. Pharmanex Broadline Botanicals. Pharmanex also currently offers a line of ten standardized botanical supplements including GINSENG, KAVA KAVA, ECHINACEA, GARLIC, and HAWTHORN. Botanicals can exhibit substantial differences in content depending on various factors such as season, climate, soil, method of harvest, storage, and processing. As a result, botanical products can vary dramatically in quality and content. Pharmanex's botanical supplements are standardized to provide consumers with a product that contains a specific, consistent level of the desired dosage of the important components of the supplement. In addition, Pharmanex implements quality control processes designed to enhance the ability of the Company to keep its products pure and free from insecticides, heavy metals, and other harmful contaminants. Nutritious and Healthy Snacks. As part of the Company's mission to promote a healthy lifestyle and long-term wellness, Pharmanex's NUTRI-FOODS line of products includes FIBERRY FAT-FREE SNACK BARS, and APPEAL, a nutritional drink containing chelated minerals and vitamins. In addition, the Company offers a number of other nutritional drinks. SPLASH C with aloe vera is a healthy beverage providing significant doses of Vitamins C and E as well as calcium in each serving. Real fruit juice crystals are added to create orange or lemon flavor. ALOE-MX, a nutritional aloe vera beverage drink, was specifically produced for the Japanese and other Asian markets. Sports and Fitness Products. Pharmanex's SPORTRITION line of sports and fitness products caters to health conscious individuals with active lifestyles. The line includes the SPORTS NUTRITION SYSTEM, a packaged group of nutritional supplements offering a comprehensive, flexible program for individuals who desire to optimize performance. The system includes: LIFEPAK; OVERDRIVE, a sports supplement that features antioxidants, B vitamins, and chromium chelate; GLYCOBAR energy bars; and SPORTALYTE, a performance drink formulated to help supply the necessary carbohydrates, electrolytes, and chelated minerals to optimize performance. Other products in this line include AMINO BUILD, a low-fat, high-protein drink mix that is designed to replace nutrients before and after workouts, and PROGRAM-16 protein bars, a product designed to provide nutritional support for individuals involved in strenuous exercise. Health Solutions. Pharmanex products include customized supplementation addressing the specialized interests of health conscious individuals. These supplements include: CARTILAGE FORMULA, which contains an advanced blend of glucosamine to help maintain normal structure and function of healthy joints; EYE FORMULA, which contains significant levels of beta-carotene and Vitamins C and E to help maintain the normal structure and function of healthy eyes; OPTIMUM OMEGA, a pure source of omega 3 fatty acids; NIGHTIME COMPLEX WITH MELATONIN, to promote normal sleep; FIBRENET and FIBRENET PLUS, fiber supplements; and NUTRIFI, a product that contains four grams of soluble and insoluble fibers per serving in a powder that can be added to liquids and foods to supplement the recommended daily amounts of fiber. HealthTrim 2000. The HEALTHTRIM 2000 weight management program includes a line of nutritional products designed to provide nutritional support to weight conscious individuals marketed under the following product names: APPEAL LITE HT, APPSIGNAL, APPCHOCOLATES, LIFEPAK TRIM, TRIMPAK, METABOTRIM, and BOTANAME. Specialty Products. In the fourth quarter of 1998, the Company introduced a high-performance home water filtration system in Japan. The FOUNTAIN FRESH filtration system was designed by and is being manufactured exclusively for the Company by CUNO Incorporated, a worldwide manufacturer of home and industrial filtration systems. -10- Big Planet Products Upon completion of the proposed Big Planet acquisition, the Company will add technology and communication products and services to its product offering. Big Planet currently provides technology and communication products and services in both standalone and packaged bundles designed specifically for consumers and small businesses who desire a responsive, single-source provider of Internet connectivity, communications, and the ability to purchase on-line through e-commerce. Big Planet was launched in the United States in April 1998. In connection with its products and service offerings, Big Planet has invested significantly in its Internet facilities and operation support facilities. Big Planet also has entered into contractual relationships with several industry-leading technology companies, including Qwest Communications, UUNet, SkyTel, IBM, Sun Microsystems and other key vendors, to provide simple, convenient, and reliable technology products and services through one-to-one relationships provided by the Company's network of distributors. Big Planet's sales representatives receive commissions based on Big Planet's gross margin on each sale of products or services, or based on the commission received by Big Planet with respect to products sold directly by third-party vendors to Big Planet's customers. Big Planet's products and services are built around the following core areas: Internet services; telecommunications; unified communications; e-commerce; and education. Big Planet's strategy has been to combine the benefits of a direct marketing approach together with the emerging Internet opportunity to form an "InterNetworking" company that is committed to improving the way people "learn, communicate, work, shop, and play.(TM)" The following summarizes Big Planet's current product and service offerings: Internet Services. Big Planet provides dial-up Internet services to its customers through three separate access plans designed to cover the needs of a broad demographic group of consumers. Big Planet outsources Internet access through a nationwide telecommunications network of over 1,600 dial up access sites, or "POPS," in cities throughout the United States. Big Planet provides easy to use, reliable, and competitively priced Internet access, electronic mail, and content filtration for its sales representatives and consumers. In October 1998, Big Planet introduced two Internet devices; the IPHONE, an innovative telephone that provides simple and convenient Internet access via a phone set; and the APLIOPHONE, a device that connects to the phone and allows the user to route long-distance calls over the Internet. Telecommunications. Big Planet currently offers domestic and international long distance, prepaid calling cards, paging products and services, and personal 800 numbers. Big Planet offers both residential and business long distance services through its relationship with Qwest Communications. Big Planet also plans to offer wireless telecommunication services in the near future through a contract with a wireless service provider. Big Planet also has a business relationship with SkyTel which allows Big Planet to sell SkyTel's prepaid paging products, including SkyTel's BEEPWEARPRO pager watch. Unified Communications. Big Planet currently offers a DYNAMIC WEB PAGE BUILDER that provides a powerful, yet easy to use tool for creating and maintaining sophisticated Web sites. DYNAMIC WEB PAGE BUILDER is designed for small businesses or for a distributor/representative's personal use. Big Planet is also exploring the possibility and feasibility of potential products that would integrate the Internet and voice-based messaging. E-commerce and Computing. The Big Planet on-line store (www.bpstore.com) provides an on-line shopping environment to Big Planet sales representatives and their customers. The Big Planet store was initially opened in September 1998 and currently offers access to a wide selection of products and services from numerous different vendors in addition to Nu Skin Personal Care and Pharmanex products. A key focus of the store is on computing products, including Internet appliances like the IPHONE and the APLIOPHONE. Big Planet has several relationships with other parties which links the Big Planet on-line store to Web sites such as OnlineOfficeSupplies.com and the FlowerCompany.com. Representatives earn commissions on purchases by their customers through the store. -11- Education and Training. Big Planet offers a variety of educational and training products for Big Planet independent sales representatives and their customers via a combination of the Internet and CD ROM packages. These products include LEARNING UNIVERSITY, KIDS EDUCATION EXCHANGE, children multi-media education products, the INTERACTIVE ACHIEVEMENT CENTER, the WORLD BOOK ENCYCLOPEDIA, and the LEARNING CENTER. Sales Aids The Company provides an assortment of sales aids to facilitate the sales of its products. Sales aids include videotapes, promotional clothing, pens, stationery, business cards, brushes, combs, cotton pads, tissues, and other miscellaneous items to help create consumer awareness of the Company and its products. Sales aids are priced at the Company's approximate cost, and distributors do not receive commissions on purchases of sales aids. Product Guarantees The Company believes that it is among the most consumer-protective companies in the direct selling industry. For 30 days from the date of purchase, the Company's product return policy allows a retail purchaser to return any product to the distributor through whom the product was purchased for a full refund. After 30 days from the date of purchase, the return privilege is in the discretion of the distributor. Because distributors may return unused and resalable products to the Company for a refund of 90% of the purchase price for one year, they are encouraged to provide consumer refunds beyond 30 days. In addition, the product return policy is a material aspect of the success of distributors in developing a retail customer base. The Company's experience with actual product returns has averaged less than 3.5% of annual revenue through 1998. Because many of Big Planet's products and services are provided directly to consumers by third-party vendors, the same 30-day return privilege does not apply to products purchased by consumers from such vendors unless such vendors otherwise agree. Distribution System Overview of Distribution System. The foundation of the Company's sales philosophy and distribution system is network marketing. Under most network marketing systems, distributors purchase products for resale to consumers and for personal consumption. Pursuant to the Company's Global Compensation Plan, products are sold exclusively to or through independent distributors who are not employees of the Company. Because of the nature of the products and services provided by Big Planet, Big Planet distributors do not buy products for resale but act as independent sales representatives of Big Planet. Under most network marketing systems, independent distributors purchase products for resale and for personal consumption. Network marketing is an effective vehicle to distribute the Company's products because: * A consumer can be educated about a product in person by a distributor, which the Company believes is more effective than using television and print advertisements; * Direct sales allow for actual product testing by a potential consumer; * The impact of distributor and consumer testimonials is enhanced; and * As compared to other distribution methods, distributors can give customers higher levels of service and attention, by, among other things, delivering products directly to a consumer and following up on sales to ensure proper product usage and customer satisfaction, and to encourage repeat purchases. Direct selling as a distribution channel has been enhanced in the past decade due to advancements in communications, including telecommunications and Internet connectivity, and the proliferation of the use of videos and fax machines. Direct selling companies rely on telecommunications, the Internet, and videos to project a -12- desired image for such companies and their product lines. The Company believes that high quality sales aids play an important role in the success of distributor efforts. For this reason, the Company maintains an in-house staff of video production personnel and video and audio cassette duplication equipment for timely and cost-effective production of sales materials. In addition, the Company intends to leverage the expertise of Big Planet management following the completion of the proposed Big Planet acquisition to implement effective Internet strategies in each of the Company's product divisions. The Company believes that the Internet will become an increasingly important business factor as more and more consumers purchase products over the Internet as opposed to traditional retail and direct sales channels. As a result, the Company expects that direct sellers will need to adapt their business models to integrate the Internet into their operations to remain successful. Management is committed to fully utilizing current and future technological advances to continue enhancing the effectiveness of direct selling. See "Risk Factors -- "Risks Related to Potential Changes in Business Model." The Company's network marketing program differs from many other network marketing programs in several respects. First, the Company was among the first to develop the ability for distributors to be compensated in their home countries for sales across the globe. The Company's Global Compensation Plan allows Company distributors to develop a seamless global network of downline distributors. Second, the Company's order and fulfillment systems eliminate the need for distributors to carry significant levels of inventory. Third, the Global Compensation Plan is among the most financially rewarding plans offered to distributors by network marketing companies, and can result in commissions to distributors aggregating up to 58% of a product's wholesale price. On a global basis, commissions have averaged approximately 39 to 41% of revenue from commissionable sales over the last eight years. Big Planet does not pay commissions on the wholesale price but on the gross margins from sales of services and products. If products and services are purchased directly by distributors or customers from third parties with contractual relationships with Big Planet, the commission is based on the total commission that Big Planet receives from such third parties with respect to such sales. Accordingly, commissions paid with respect to Big Planet products and services would be less as a percentage of revenue than the Company's historic commission levels. In connection with the proposed acquisition of Big Planet and the Company's decision to shift to a divisional structure, the Global Compensation Plan will be re-engineered to allow distributors to develop a seamless global network of downline distributors across any or all of the Company's divisions. Currently, distributors can be compensated to some degree for sales in other divisions. The Company, however, intends to modify the Global Compensation Plan to simplify this process and increase the ability of distributors to develop a network of downline distributors across divisions. The Company believes this will benefit the Company by allowing distributors to focus on one division while still being eligible to be compensated for sales generated by their downline distributors in other divisions. By developing a compensation plan and structure that does not penalize a distributor for focusing on one division, distributors will be better able to develop expertise in an area of interest to them, which should allow them to provide a greater level of service. This structure should also promote cross-selling by distributors across divisions as they recruit downline members with differing interests because they will still be compensated for sales generated by such downline members. The re-engineered Global Compensation Plan will be the same essentially as the existing plan to avoid confusion, but the structure for commissions on the front-end of the plan (i.e., sales by distributors to its direct customers) may be modified for a particular product division. The Company's revenue depends directly upon the efforts of distributors. Growth in sales volume requires an increase in the productivity of distributors and/or growth in the total number of distributors. There can be no assurance that the productivity or number of distributors will be sustained at current levels or increased in the future. See "Risk Factors -- Reliance upon Independent Distributors." Furthermore, the Company estimates that, as of December 31, 1998, approximately 300 distributorships worldwide comprised Hawaiian Blue Diamond and Blue Diamond executive distributor levels, which are the Company's two highest executive distributor levels and, together with their extensive downline networks, account for substantially all of the Company's revenue. Consequently, the loss of such a high-level distributor or another key distributor, together -13- with a group of leading distributors in such distributor's downline network, or the loss of a significant number of distributors for any reason, could adversely affect the Company's results of operations. Sponsoring. The Company relies on its distributors to sponsor new distributors. While the Company provides, at cost, product samples, brochures, magazines, and other sales materials, distributors are primarily responsible for educating new distributors with respect to products, the Global Compensation Plan, and how to build a successful distributorship. See "Risk Factors - Reliance upon Independent Distributors." The sponsoring of new distributors creates multiple levels in the network marketing structure. Persons whom a distributor sponsors are referred to as "downline" or "sponsored" distributors. If downline distributors also sponsor new distributors, they create additional levels in the structure, but their downline distributors remain in the same downline network as their original sponsoring distributor. Sponsoring activities are not required of distributors. However, because of the financial incentives provided to those who succeed in building a distributor network that consumes and resells products, the Company believes that most of its distributors attempt, with varying degrees of effort and success, to sponsor additional distributors. Generally, distributors invite friends, family members, and acquaintances to sales meetings in which Company products are presented and the Global Compensation Plan is explained. People are often attracted to become distributors after using Company products and becoming regular retail customers. Once a person becomes a distributor, he or she is able to purchase products directly from the Company at wholesale prices for resale to consumers or for personal consumption. The distributor is also entitled to sponsor other distributors in order to build a network of distributors and product users. A potential distributor must enter into a standard distributor agreement with the Company which obligates the distributor to abide by the Company's policies and procedures. Additionally, in all countries except Japan, a new distributor is required to enter into a product purchase agreement with the Company's local subsidiary, which governs product purchases. In certain of the Company's markets, distributors are also required to purchase a starter kit, which includes the Company's policies and procedures and are sold for the approximate cost of producing the starter kit. Global Compensation Plan. Management believes that one of the Company's key competitive advantages is the Global Compensation Plan. Distributors receive higher levels of commissions as they advance under the Global Compensation Plan. The Global Compensation Plan is seamlessly integrated across all markets in which the Company's personal care products, nutritional supplements, and upon completion of the proposed acquisition of Big Planet, Big Planet's products and services, are sold, allowing distributors to receive commissions for global product sales, rather than merely local product sales. This seamless integration means that the Company's distributor base has global reach and that the knowledge and experience of current distributors can be used to build distributor leadership in new markets. The Global Compensation Plan will be modified in connection with the Company's shift to a divisional structure to seamlessly integrate it across all divisions. Allowing distributors to receive commissions at the same rate for sales in foreign countries as for sales in their respective home countries and across each division is a significant benefit to distributors. Distributors benefit from this because they are not required to establish new distributorships or requalify for higher levels of commissions within each new country in which they begin to operate or in each new division, which is frequently the case under the compensation plans of the Company's major competitors. Under the modified Global Compensation Plan, a distributor will be paid consolidated monthly commissions in the distributor's home country, in local currency, for product sales in that distributor's global downline distributor network across all divisions. High Level of Distributor Incentives. Based upon its knowledge of distributor compensation plans, the Company believes that the Global Compensation Plan is among the most financially rewarding plans offered to distributors by network marketing companies. There are two fundamental ways in which distributors can earn -14- money: (i) through retail markups, for which the Company recommends a range from 43% to 60%; and (ii) through a series of commissions on product sales, which can result in commissions to distributors aggregating up to 58% of a product's wholesale price. On a global basis, however, commissions have averaged approximately 39 to 41% of revenue from commissionable sales over the last eight years. Because Big Planet pays commissions on the gross margins from sales of services and products, or on commissions received by Big Planet from third parties with respect to sales from such third parties, as opposed to the wholesale price, the commissions paid with respect to Big Planet products and services would be less as a percentage of revenue than the Company's historic commission levels. Each product carries a specified number of sales volume points. Commissions are based on total personal and group sales volume points per month. Sales volume points are essentially based upon a product's wholesale cost, net of any point-of-sale taxes. As a distributor's retail business expands and as he or she successfully sponsors other distributors into the business who in turn expand their own businesses, he or she receives a higher percentage of commissions. Once a distributor becomes an executive, the distributor can begin to take full advantage of the benefits of commission payments on personal and group sales volume. To achieve executive status, a distributor must submit a qualifying letter of intent and achieve specified personal and group sales volumes for a four-month period of time. To maintain executive status, a distributor must generally also maintain specified personal and group sales volumes for a two-to-four month period. An executive's commissions increase substantially as multiple downline distributors achieve executive status. In determining commissions, the number of levels of downline distributors that can be included in an executive's group increases as the number of executive distributorship directly below the executive increases. As of the dates indicated below, the Company had the following number of executive distributors. Total Number of Executive Distributors As of December 31, ------------------------------------------------- Executive Distributors 1994 1995 1996 1997 1998 ------------------------ ------ ------ ------ ------ ------ North Asia ............. 3,613 4,017 14,844 16,654 17,311 Southeast Asia ......... 2,778 4,129 6,199 5,642 5,091 Other Markets .......... -- 27 436 393 379 ------ ------ ------ ------ ------ Total .................. 6,391 8,173 21,479 22,689 22,781 ====== ====== ====== ====== ====== On a monthly basis, the Company evaluates requests for exceptions to the Global Compensation Plan. While the general policy is to discourage exceptions, management believes that the flexibility to grant such exceptions is critical in retaining distributor loyalty and dedication. In each market, distributor services personnel evaluate each such instance and make appropriate recommendations to the Company. Distributor Support. The Company is committed to providing high-level support services tailored to the needs of its distributors in each market. The Company meets the needs and builds the loyalty of its distributors with personalized distributor service, a support staff that assists distributors as they build networks of downline distributors, and a liberal product return policy. Because many distributors have only a limited number of hours each week to concentrate on their Nu Skin business, management believes that maximizing a distributor's efforts through effective support of each distributor has been and will continue to be important to the success of the Company. -15- Through training meetings, annual conventions, distributor focus groups, regular telephone conference calls, and personal contacts with distributors, the Company seeks to understand and satisfy the needs of each distributor. The Company provides walk-in, telephonic, and computerized product fulfillment and tracking services that result in user-friendly, timely product distribution. In addition, the Company is committed to evaluating new ideas in technology and services, such as automatic product reordering, that the Company can provide to distributors. The Company currently utilizes voicemail, teleconferencing, and fax services. Global Internet access (including Company and product information, ordering abilities, and group and personal sales volume inquiries) is anticipated to be provided to distributors in the future. Each walk-in center maintains meeting rooms which distributors may utilize in training and sponsoring activities. Rules Affecting Distributors. The Company's standard distributor agreement, policies and procedures, and compensation plan contained in every starter and/or introductory kit outline the scope of permissible distributor marketing activities. The Company's distributor rules and guidelines are designed to provide distributors with maximum flexibility and opportunity within the bounds of governmental regulations regarding network marketing and prudent business policies and procedures. Distributors are independent contractors and are thus prohibited from representing themselves as agents or employees of the Company. Distributors are obligated to present the Company's products and business opportunity ethically and professionally. Distributors agree that the presentation of the Company's business opportunity must be consistent with, and limited to, the product claims and representations made in literature distributed by the Company. Under most regulations governing nutritional supplements, no medical claims may be made regarding the products, nor may distributors prescribe any particular product as suitable for any specific ailment. Even though sponsoring activities can be conducted in many countries, distributors are prohibited from conducting marketing activities outside of countries in which the Company conducts business and are not allowed to export products from one country to another. See "Risk Factors -- Reliance upon Independent Distributors." Distributors must represent that the receipt of commissions is based on retail sales and substantial efforts. Exhibiting commission statements or checks is prohibited. Sales aids such as videotapes, promotional clothing, pens, stationery, and other miscellaneous items must be produced or pre-approved by the Company. Distributors may not use any form of media advertising to promote products. Products may be promoted only by personal contact or by literature produced or approved by the Company. Generic business opportunity advertisements (without using the Company name) may be placed in accordance with certain guidelines in some countries. The Company's logos and names may not be permanently displayed on physical premises. Distributors may not use the Company's trademarks or other intellectual property without the Company's consent. Products generally may not be sold, and the business opportunity may not be promoted, in traditional retail environments. Pharmanex has made an exception to this rule for its nutritional supplements and has allowed such products to be sold in independently-owned pharmacies and drug stores meeting certain requirements. Additionally, distributors may not sell at conventions, trade shows, flea markets, swap meets, and similar events. Distributors who own or are employed by a service-related business such as a doctor's office, hair salon, or health club, may make products available to regular customers as long as products are not displayed visibly to the general public in such a way as to attract the general public into the establishment to purchase products. Generally, a distributor can receive commission bonuses only if, on a monthly basis, (i) the distributor achieves at least 100 points (approximately $100) in personal sales volume, (ii) the distributor documents retail sales to at least five retail customers, (iii) the distributor sells and/or consumes at least 80% of personal sales volume, and (iv) the distributor is not in default of any material policies or procedures. The Company systematically reviews alleged reports of distributor misbehavior. If the Company determines that a distributor has violated any of the distributor policies or procedures, it may either terminate the distributor's rights completely or impose sanctions such as warnings, probation, withdrawal or denial of an award, suspension of privileges of a distributorship, fines or penalties, withholding commissions until specified conditions -16- are satisfied, or other appropriate injunctive relief. Distributor terminations based on violations of the Company's policies and procedures have aggregated less than 1.0% of the Company's distributor force since inception. A distributor may voluntarily terminate his/her distributorship at any time. Payment. Distributors generally pay for products prior to shipment. Accordingly, the Company carries minimal accounts receivable. Distributors typically pay for products in cash, by wire transfer, and by credit cards. Cash, which represents a significant portion of all payments, is received by order takers in the distribution centers when orders are personally picked up by a distributor. Product Development The Company is committed to building its brand name and distributor and customer loyalty by selling premium quality, innovative personal care products and nutritional supplements that appeal to broad markets. The Company's product philosophy is to combine the best of science and nature and to include in each of its products the highest quality ingredients with the greatest amount of benefit to the consumer. Independent distributors need to have confidence that they are distributing the best products available that are distinguishable from "off the shelf" products. The Company is committed to developing and providing quality products that can be sold at attractive retail prices and allow the Company to maintain reasonable profit margins. The Company believes that timely and strategic product introductions are critical to maintaining the growth of independent distribution channels. Distributors become enthusiastic about new products and are generally excited to share new products with their customer base. An expanding product line helps to attract new distributors and generate additional revenues. Nu Skin Personal Care. The development philosophy of the Company with respect to its personal care products is represented by its personal care products slogan "All of the Good and None of the Bad." Nu Skin personal care products do not contain soaps and other harsh cleansers that can dry and irritate skin, undesirable oils such as lanolin, elements known to be irritating and pore clogging, and conditioning agents that leave heavy residues. The Company is also committed to constantly improving its evolving personal care product formulations to incorporate innovative and proven ingredients into its product line. Whereas many consumer product companies develop a formula and stay with that formula for years, and sometimes decades, the Company believes that it must stay current with product and ingredient evolution to maintain its reputation for innovation to retain distributor and consumer attention and enthusiasm. For this reason, the Company continuously evaluates its entire line of products for possible enhancements and improvements. Nu Skin Personal Care maintains a laboratory and a staff of approximately 40 individuals involved in personal care product development. The Company also relies on an advisory board comprised of recognized authorities in various disciplines. The Company recently entered into a nine-year directed-research agreement to form the Nu Skin Center for Dermatological Research with Stanford University Medical Center's Department of Dermatology pursuant to which the Company will direct research and clinical trials of Nu Skin products or materials. The Company also evaluates a significant number of product ideas that are presented by distributors, vendors, and other outside sources. The Company believes that strategic relationships with certain vendors provides important access to innovative product concepts. The Company intends to continue to develop products tailored to appeal to the particular needs of the Company's markets. Pharmanex. From the date it first decided to begin offering nutritional products, the Company has been committed to providing high quality nutritional supplements, as typified by the Company's best selling nutritional product, LIFEPAK. This philosophy has led to the Company's commitment to avoid stimulants and any ingredients that are reported to have any long-term addictive or harmful effects, even if the short-term effects may be desirable. Through the acquisition of Pharmanex, the Company believes that its increased research and development capabilities will solidify the Company as one of the industry leaders in developing and distributing high-grade, clinically-substantiated nutritional supplements. The Company believes that it is one of the few -17- nutritional supplement companies in the United States that has a research and development department patterned after the pharmaceutical industry and believes that this research and development capability will provide the Company with an important competitive advantage in this industry. Moreover, because a substantial portion of its research and development activities are conducted in China, the Company believes that it should be able to conduct quality research and development work as well as initial clinical trials at costs that are less than would be incurred if conducting comparable work in the United States. In its development of natural and botanical supplements, the Company's primary research and development goal is to selectively develop proprietary technologies for the purification and standardization of efficacious "single-species" herbal products. Selection of a botanical/natural or nutritional product for development is based on available scientific data concerning safety and efficacy and consumer need. The Company utilizes its "6S Quality Process" (Selection, Sourcing, Structure, Standardization, Safety, and Substantiation) in its development and sourcing activities, which are designed to provide a precise, standardized, recommended dosage of each beneficial natural ingredient in every capsule. The "6S Quality Process" generally involves the following actions: * Selection. Conducting a scientific review of research and databases in connection with the selection of potential products and ingredients, and determining the authenticity, usefulness, and safety standards for such potential products and ingredients. * Sourcing. Investigating potential sources, evaluating the quality of such sources, and performing botanical and chemical evaluations where appropriate. * Structure. Determining the structural analyses of natural compounds and active ingredients. * Standardization. Standardizing the product to at least one relative active ingredient. * Safety. Assessing safety from available research, and, where necessary, performing additional tests such as microbial tests and chemical, toxin, and heavy metal analyses. * Substantiation. Reviewing documented pre-clinical and clinical trials, and where necessary and appropriate, initiating studies and clinical trials sponsored by the Company. The Company employs approximately 50 M.D. and Ph.D.-level scientists at its dedicated research and development center in Shanghai, China, and at its Provo, Utah and San Francisco, California offices. The Company also relies on an advisory board comprised of recognized authorities in various related disciplines. In addition, the Company evaluates a significant number of product ideas that are presented by distributors and other outside sources. The Company believes that strategic relationships with certain vendors also provide important access to innovative product concepts. The Company has established collaborative agreements with four established universities and research institutions in China: Shanghai Medical University, Beijing Medical University, Institute of Materia Medica, and National Laboratory of Contraceptive and Devices Research. The staff of each institution includes scientists with expertise in natural product chemistry, biochemistry, pharmacology, and clinical studies. Collaborative efforts with these institutions are coordinated with and validated by the Company's Research and Development Center in Shanghai. The Company also currently has collaborative research and clinical study programs with several major university research centers in the United States, including UCLA, Tufts University, Columbia University, Kansas University, and the Scripps Institute. Big Planet. To date, Big Planet's product development has focused on developing its Internet facilities and operational systems in order to develop operational and support platforms necessary to ensure consistent introduction of new products and services, which Big Planet believes is necessary to maintain excitement among sales representatives. Big Planet seeks to identify and secure contractual relationships with various vendors and suppliers that will enable Big Planet to sell competitively-priced technology products and services through its distribution channel. In addition, Big Planet is committed to identifying and securing contractual relationships with various vendors and suppliers for a wide selection of products for sale through its on-line store. -18- Substantially all of the Company's products and services are currently contracted from third parties. See "Sourcing and Production - Big Planet." Sourcing and Production Virtually all of the Company's personal care and nutritional products are currently produced by manufacturers unaffiliated with the Company in accordance with specifications provided by the Company or developed by such manufacturers for the Company. The Company's profit margins, and its ability to deliver its existing products on a timely basis, are dependent upon the ability of these outside manufacturers to continue to supply products in a timely and cost-efficient manner. Furthermore, the Company's ability to enter new markets and sustain satisfactory levels of sales in each market depends in part upon the ability of suitable outside manufacturers to reformulate existing products, if necessary to comply with local regulations or market environments, for introduction into such markets. Finally, the development of additional new products in the future will likewise depend in part on the services of suitable outside manufacturers. The Company has been shifting some of its manufacturing of products to its foreign markets in order to protect its gross margins during fluctuations in currency exchange rates. For example, in 1998 the Company contracted to have LIFEPAK (for Taiwan) manufactured locally in the Taiwanese market. Nu Skin Personal Care. The Company currently acquires products or ingredients for its personal care products from sole suppliers or suppliers that are considered by the Company to be the superior suppliers of such ingredients. The Company currently relies on one unaffiliated supplier for approximately 50% of its personal care products. The Company's contract with this supplier expires at the end of 2000. The Company believes that, in the event it is unable to source any products or ingredients from this supplier, the Company could produce such products or replace such products or substitute ingredients without great difficulty or prohibitive increases in the cost of goods sold. However, there can be no assurance that the loss of this supplier would not have a material adverse effect on the Company's business and results of operations. See "Risk Factors -- Reliance on Limited Suppliers." Pharmanex. Substantially all of the Company's nutritional supplements and ingredients, including LIFEPAK, are produced or provided by third-party suppliers that are considered by the Company to be the superior suppliers of such products and/or ingredients. The Company currently relies on one unaffiliated supplier for approximately 30% of its nutritional supplements. The Company believes that, in the event it is unable to source any products or ingredients from this supplier or its other current suppliers other than set forth below, the Company could produce such products or replace such products or substitute ingredients without great difficulty or prohibitive increases in the cost of goods sold. However, there can be no assurance that the loss any of such suppliers would not have a material adverse effect on the Company's business and results of operations. In addition, one of the Company's proprietary nutritional supplements, CordyMax Cs4, is sourced or licensed from a sole supplier of such product in China pursuant to a ten-year contract. CHOLESTIN is sourced from two different suppliers pursuant to contracts that expire in 2008 and 2016. The CHOLESTIN and CordyMax agreements have minimum purchase requirements. In the event the Company fails to satisfy these minium purchase requirements, it will be required to pay a penalty. In addition, the Company is required to pay a termination fee if its wants to terminate the agreements prior to the end of their respective terms. In the event the Company is unable to source products from these suppliers, the Company could have difficulty finding another source of these products. See "Risk Factors - Reliance on Limited Suppliers." As part of the acquisition of Pharmanex, the Company acquired an extraction and purification facility located in Huzhou, Zhejiang Province, China where it currently produces the extracts for its BIOGINKO 27/7 and TEGREEN 97 products and also a certain potential new product. The Company has focused on a five-step sourcing process for its proprietary natural supplements, such as CHOLESTIN and BIO GINKO 27/7 to ensure product quality. The first step in this process is to identify the sources of raw material from among many different species. This requires the Company to employ or engage the -19- necessary botanical expertise to identify the species required for a particular product. The second step involves evaluating the raw material's availability. The Company focuses on products that utilize raw materials that can be cultivated in quantities sufficient to produce satisfactory yields. Variables such as location, seasonal availability, stability, access, and alternative sources must e considered. Once the sources of supply have been identified, the third step is to evaluate their quality--which can differ significantly not just by source, but by time of harvest and method of harvest. The Company has found that steps two and three require an on-the-ground presence and local expertise to be done properly. Step four is to identify the source of supply. To ensure raw material supply, the Company may engage in both forward contracts as well as contracts with multiple suppliers. As a final step to ensuring quality, the Company, when possible, physically supervises the harvest and shipment of all raw materials and bulk extract purchased. This activity involves not only visual inspection, but also chemical analysis of the level of active ingredient in the material at the harvest site and at the receiving dock. The Company has contract cultivation areas in China and in Chile. Because certain of its botanical products such as ST. JOHNS WORT and BIOGINKO 27/7 come from crops that can only be harvested once a year, problems with such crops could limit the ability of the Company to produce products associated with that plant species during a poor harvest year. In addition, as these products can only be produced once a year, the Company must rely on the accuracy of its estimates of its product requirements in sourcing these products. If the Company underestimates its product requirements, it may not be able to re-stock such product until the next growing season. In order to help alleviate this problem, the Company is working on sourcing raw materials in both the Northern and Southern hemisphere to provide for two separate growing seasons. See "Risk Factors -- Reliance on Limited Suppliers." Big Planet. Substantially all of the services and products offered by Big Planet currently are contracted from unaffiliated third parties pursuant to contractual arrangements. For example, Big Planet has contracted with Qwest Communications to provide long distance phone services for the Company and contracted with UUNET for dial-up access. By acting as a reseller of these services, Big Planet is able to avoid the large capital deployment and investment that would be required to build the infrastructure to provide such services itself until such time as it has developed a sufficient customer base to make investments in infrastructure and equipment economically feasible. However, Big Planet's profit margins and its ability to deliver quality service at competitive prices are dependent upon its ability to negotiate and maintain favorable terms with such third-party providers. Big Planet also contracts with or enters into various business relationships with various unaffiliated parties to acquire the right to distribute unique and innovative products, such as the i-Phone through its e-commerce services. Big Planet, however, has invested significantly in its Internet facilities and customer support in order to add value and differentiate itself in the market place. Additionally, implementation of operational support systems allows Big Planet to own the complete relationship with the customer, which enhances the Company's ability to retain customers and market additional new products and services. Regional Profiles For information on the Company's revenue for each of the geographic regions in which the Company operated for the years ended December 31, 1996, 1997, and 1998 and other related information, reference is made to "Management's Discussion and Analysis of Financial Condition and Results of Operations," and Note 16 to the Company's Consolidated Financial Statements, each of which are incorporated herein by reference to the Company's 1998 Annual Report to Stockholders, sections of which are filed herewith as Exhibit 13. North Asia. The Company's North Asia region currently consists of its markets in Japan and South Korea. Japan is the Company's largest market with approximately $654.2 million in revenue in 1998. According to the World Federation of Direct Selling Associations ("WFDSA"), the direct selling channel in Japan generated sales of approximately $30 billion of goods and services in 1997, making Japan the largest direct selling market in the world. Management believes that as many as six million people are involved in direct selling businesses in Japan. Direct selling is governed by detailed government regulation in Japan. See "Risk Factors -- Government -20- Regulation of Direct Selling Activities." The Company's success to date can be directly attributed to the growth of its Japanese business in recent years. While the direct sales market as a whole has remained relatively flat for several years in Japan, the Company has posted double-digit growth in revenue, on a local currency basis, each year since the Company entered this market in 1993. As of December 31, 1998, the Company offered 94 of its 116 personal care products and 19 of its 62 nutritional supplements, including LIFEPAK and LIFEPAK Trim, the Company's core nutritional supplements. In addition, in the fourth quarter of 1998, the Company also introduced a home water filtration system designed for the Japanese market. With a suggested retail price of approximately $400, this is the Company's first large-ticket item to be distributed through its channel. The Company currently offers 59 of its 116 personal care products and six of its 62 nutritional supplements in South Korea. The Company has not introduced any of the proprietary natural health supplements or botanical supplements acquired in connection with the recent acquisition of Pharmanex such as CHOLESTIN and CordyMax Cs-4 in either Japan or South Korea. Subject to obtaining all necessary regulatory approvals and registrations, the Company plans to begin to introduce certain of the Pharmanex botanical products into Japan and South Korea sometime in the second or third quarter of 1999. See "Risk Factors -- Government Regulation of Personal Care Products and Nutritional Supplements." Southeast Asia. The Company's Southeast Asia region currently consists of its markets in Taiwan, Hong Kong, Thailand, the Philippines, New Zealand, and Australia. This region has been significantly affected by the Asian economic crisis, which has severely curtailed consumer spending, particularly in Thailand. See "Risk Factors -- Economic and Political Conditions in the Company's Markets." Taiwan is the largest market in this region with revenue of $ 119.5 million in 1998. According to the WFDSA, the direct selling channel in Taiwan generated approximately $1.7 billion in sales of goods and services in 1996, of which approximately 43% were nutritional products. Management believes that the direct selling industry in Taiwan contracted during 1998. The contraction was more significant in United States dollar terms as a result of the weakening Taiwanese dollar. Approximately two million people (approximately 10% of the population) are estimated to be involved in direct selling. Because a large percentage of its population is involved in direct selling activities, the Taiwan government regulates direct selling activities to a significant extent. For example, the Taiwan government has enacted tax legislation aimed at ensuring proper tax payments by distributors on their transactions with end consumers. See "Risk Factors -- Government Regulations of Direct Selling Activities." The Company believes that it is one of the largest direct selling companies in Taiwan. As of December 31, 1998, the Company offered 94 of its 116 personal care products and 17of its 62 nutritional supplements in Taiwan. Other Countries. The Company's Other Countries region currently consists of the Company's 13 markets in Europe, Brazil, and United States, which, until March 1999, had been operated by private affiliates. See "Recent Developments." The European markets first opened in 1995 with the opening of the United Kingdom, Belgium, the Netherlands, France, and Germany. Since that initial opening, an additional eight markets have been opened in Europe, including Sweden, Denmark, and Poland in 1998. Approximately 75 of the Company's personal care products are sold in Europe. The Company has introduced three to five of its IDN products in a liminted number of its European markets. The Company believes the nutritional supplement market provides the Company with its greatest growth potential in Europe. The Company recently hired a new European vice president and continues to refine its operations in Europe to fit the European mold. On March 8, 1999, the Company acquired the Nu Skin operations in the United States, and plans to acquire Big Planet and the other North American Affiliates in the second quarter of 1999. Substantially all of the Company personal care and nutritional supplements are distributed in the United States. The Company is assuming control over the United States operations at an important time. The newly combined Pharmanex/IDN division was recently launched in the United States and Big Planet continues to develop and implement its technology and telecommunication products and services in the United States. Following are the weighted average currency exchange rates of $1 into local currency for each of the Company's markets in which revenue exceeded $5.0 million for at least one of the quarters listed: -21- 1996 1997 1998 ---------------------------------- ---------------------------------- ---------------------------------- 1st 2nd 3rd 4th 1st 2nd 3rd 4th 1st 2nd 3rd 4th Quarter Quarter Quarter Quarter Quarter Quarter Quarter Quarter Quarter Quarter Quarter Quarter ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- Japan(1) 105.8 107.5 109.0 112.9 121.4 119.1 118.1 125.6 128.2 135.9 139.5 119.3 Taiwan 27.4 27.4 27.5 27.5 27.5 27.7 28.4 31.0 32.8 33.6 34.5 32.6 Hong Kong 7.7 7.7 7.7 7.7 7.7 7.7 7.7 7.7 7.7 7.8 7.8 7.8 South Korea 782.6 786.5 815.5 829.4 863.9 889.6 894.8 1,097.0 1,585.7 1,392.6 1,327.0 1,278.9 Thailand 25.2 25.3 25.3 25.5 26.0 25.4 31.5 40.3 45.1 40.3 40.9 37.1 - ------------------ (1) Since January 1, 1992, the highest and lowest exchange rates for the Japanese yen have been 147.3 and 80.6, respectively.
Competition Personal Care and Nutritional Products. The markets for personal care and nutritional products are large and intensely competitive. The Company competes directly with companies that manufacture and market personal care and nutritional products in each of the Company's product categories and product lines. The Company competes with other companies in the personal care and nutritional products industry by emphasizing the uniqueness, value and premium quality of the Company's products and the convenience of the Company's distribution system. Many of the Company's competitors have much greater name recognition and financial resources than the Company. In addition, personal care and nutritional products can be purchased in a wide variety of channels of distribution. While the Company believes that consumers appreciate the convenience of ordering products from home through a sales person or through a catalog, the buying habits of many consumers accustomed to purchasing products through traditional retail channels are difficult to change. The Company's product offerings in each product category are also relatively small compared to the wide variety of products offered by many other personal care and nutritional product companies. There can be no assurance that the Company's business and results of operations will not be affected materially by market conditions and competition in the future. See "Risk Factors -- Competition." Technology Products and Services; Telecommunications. The Internet services and on-line commerce market is new, rapidly evolving, and intensely competitive. The Company expects competition to intensify further in this market in the future. Barriers to entry for e-commerce are relatively low as current and new competitors can launch new Web sites at relatively low cost. Big Planet's e-commerce services also compete with other channels of distribution, including catalogue sales and traditional retail sales. Big Planet currently or potentially competes with other companies for its Internet services and products, including: established on-line services such as America Online and Microsoft Network, local, regional, and national Internet service providers such as MindSpring and national telecommunication companies; and other numerous e-commerce Web sites such as Amazon.com and Buy.com. Many of Big Planet's competitors have much greater name recognition and financial resources than Big Planet or the Company. In addition, the Company understands that some e-commerce vendors have elected to sell products for little or no gross margins and to generate revenue through the sale of advertising. Big Planet would have a difficult time competing based on price with such vendors because its distribution system results in a commission payment based on such sales. There can be no assurance that Big Planet's business and results of operations will not be affected materially by the intense competition in the Internet market. See "Risk Factors -- Competition." The telecommunications industry is highly competitive. Many of the Big Planet's existing and potential competitors in this market segment have financial, personnel, marketing, and other resources significantly greater -22- than those of the Company or Big Planet, as well as other competitive advantages. Increased consolidation and strategic alliances in the industry resulting from the Telecommunications Act of 1996 (the "Telecom Act of 1996") could give rise to significant new competitors to Big Planet. Competition is primarily on the basis of pricing, transmission quality, network reliability, and customer service and support. Big Planet may be at a disadvantage because it does not have its own facilities and must rely on its ability to acquire quality and reliable services from third-party vendors at a price that allows it to resell such services at competitive rates. The ability of Big Planet to compete effectively in this market will depend upon its ability to maintain high quality services at prices equal to or below those charged by its competitors. There can be no assurance that Big Planet or the Company will be able to contract with third parties to obtain rates that allow it to compete on the basis of price in the future or that it will be able to successfully compete in this market. See "Risk Factors - Competition." Network Marketing Companies. The Company also competes with other direct selling organizations, some of which have a longer operating history and higher visibility, name recognition, and financial resources. The leading network marketing company in the Company's existing markets is Amway Corporation and its affiliates. The Company competes for new distributors on the strength of its multiple business opportunities, product offerings, compensation plan, management strength, and appeal of its international operations. Management envisions the entry of many more direct selling organizations into the marketplace as this channel of distribution expands over the next several years. There can be no assurance that the Company will be able to successfully meet the challenges posed by this increased competition. See "Risk Factors--Competition." Intellectual Property The Company's major trademarks are registered in the United States and in many other countries, and the Company considers its trademark protection to be very important to its business. The major trademarks used by the Company include the following: Nu Skin, IDN, Pharmanex, LIFEPAK, and Big Planet. The Company generally registers its important trademarks in the United States and each market where the Company operates or has plans to operate. In addition, a number of the Company's products utilize proprietary technologies and formulations. Government Regulation Direct Selling Activities. Direct selling activities are regulated by various federal, state, and local governmental agencies in the United States and foreign countries. These laws and regulations are generally intended to prevent fraudulent or deceptive schemes, often referred to as "pyramid," "money games," "business opportunity" or "chain sales" schemes, that promise quick rewards for little or no effort, require high entry costs, use high pressure recruiting methods, and/or do not involve legitimate products. The laws and regulations in the Company's current markets often (i) impose certain cancellation/product return, inventory buy-backs and cooling-off rights for consumers and distributors, (ii) require the Company or its distributors to register with the governmental agency, (iii) impose certain reporting requirements on the Company, and/or (iv) impose various requirements, such as requiring distributors to have certain levels of retail sales to qualify to receive commissions, to ensure that distributors are being compensated for sales of products and not for recruitment of new distributors. The extent and provisions of these laws, however, vary from country to country and can impose significant restrictions and limitations on the Company's business operations. For example, in South Korea, the Company cannot pay more than 35% of its revenues to its distributors in any given month. In Germany, the German Commercial Code prohibits the use of direct salespersons to promote a multi-level marketing arrangement by making the inducement to purchase products for resale illegal. Accordingly, the Company, through its German subsidiary, sells its products to consumers through a "commercial agent" rather than a wholesale distributor. A commercial agent is similar to an employee. Therefore, Nu Skin is subject to potential tax and social insurance liability as well as agency law governing the termination of a commercial agent. Based on research conducted in opening its existing markets (including assistance from local counsel), the nature and scope of inquiries from government regulatory authorities, and the Company's history of operations in -23- such markets to date, the Company believes that its method of distribution is in compliance in all material respects with the laws and regulations relating to direct selling activities of the countries in which the Company currently operates. Certain countries, including Singapore and China, currently have laws in place that would prohibit or significantly limit the Company from conducting business in such markets in accordance with its existing business model. There can be no assurance that the Company will be allowed to conduct business in new markets or continue to conduct business in each of its existing markets. See "Risk Factors - Government Regulation of Direct Selling Activities." Regulation of Personal Care and Nutritional Supplements. The Company's personal care and nutrition products and related marketing and advertising are subject to extensive governmental regulation by numerous domestic and foreign governmental agencies and authorities, including the FDA, the Federal Trade Commission (the "FTC"), the Consumer Product Safety Commission, and the United States Department of Agriculture in the United States, and the Ministry of Health and Welfare in Japan (the "MOHW"). The Company's markets have varied regulations concerning product formulation, labeling, packaging, and importation. These laws and regulations often require the Company to, among other things: (i) reformulate products for a specific market to meet the specific product formulation laws of such country; (ii) conform product labeling to the regulations in each country; and (iii) register or qualify products with the applicable government authority or obtain necessary approvals or file necessary notifications for the marketing of such products. For example, in Japan, the MOHW requires the Company to have an import business license and to register each personal care product imported into Japan. The Company has also had to reformulate many products to satisfy MOHW regulations. In Taiwan, all "medicated" cosmetic and pharmaceutical products require registration. These regulations can limit the ability of the Company to import certain products into certain of its markets and can delay the introduction of products into markets as the Company goes through the registration and approval process for such products. The sale of cosmetic products is regulated in the European Union ("EU") member states under the EU Cosmetics Directive, which requires a uniform application for foreign companies making personal care product sales. Nutritional supplements are strictly regulated in the Company's markets. The Company's markets have varied regulations that apply to and distinguish dietary health supplements from "drugs" or "pharmaceutical products." For example, the Company's products are regulated by the FDA in the United States under the Federal Food, Drug and Cosmetic Act (the "FDCA"). The FDCA has been amended several times with respect to nutritional supplements, most recently by the Nutrition Labeling and Education Act and the Dietary Supplement Health and Education Act ("DSHEA"). DSHEA establishes rules for determining whether a product is a nutritional supplement. Under DSHEA, nutritional supplements are regulated more like foods than drugs, are not subject to the food additive provisions of the law, and are generally not required to undergo regulatory clearance prior to market. None of this infringes, however, upon the FDA's power to remove an unsafe substance from the market, but the law clearly shifts the burden of proof to the FDA. In Japan, regulations strictly limit the types of claims and regulations that can be made regarding the efficacy of nutritional supplements. In the event a product, or an ingredient in a product, is classified as a drug or pharmaceutical product in any market, the Company will generally not be able to distribute such product in such market through its distribution channel because of the strict restrictions applicable to drug and pharmaceutical products. Many of the Company's existing markets also regulate product claims and advertising. These laws regulate the types of claims and representations that can be made regarding the efficacy of products, particularly dietary supplements. For example, in the United States the Company is unable to make any claim that any of its nutritional supplements will diagnose, cure, mitigate, treat, or prevent disease. DSHEA, however, permits substantiated, truthful, and non-misleading statements of nutritional support to be made in labeling, such as statements describing general well-being resulting from consumption of a dietary ingredient or the role of a -24- nutrient or dietary ingredient in affecting or maintaining a structure or a function of the body. The FDA recently issued a proposed rule concerning these issues. The FTC similarly requires that any claims be substantiated. One of the strategic purposes of the acquisition of Pharmanex was to provide the Company with additional resources to enhance the ability of the Company to comply with these requirements. In Japan, the Company and its distributors are severely restricted in making any claims concerning the health benefits of the Company's nutritional supplements. Accordingly, these regulations can limit the ability of the Company and its distributors to inform consumers of the full benefits of the Company's products. See "Risk Factors -- Government Regulation of Products and Marketing; Import Restrictions." The Company and its vendors are also subject to laws and regulations governing the manufacturing of its products. For example, in the United States the FDA regulations establish Good Manufacturing Practices for foods and drugs. Detailed Good Manufacturing Practices have been proposed by the FDA for nutritional supplements; however, no regulations establishing such Good Manufacturing Practices have been adopted. To date, the Company has not experienced any difficulty maintaining its import licenses but has experienced complications regarding health and safety and food and drug regulations for nutritional products. Many of the Company's products have required reformulation to comply with local requirements. In addition, in Europe there is no uniform legislation governing the manufacture and sale of nutritional products. Complex legislation governing the manufacturing and sale of nutritional products in this market have inhibited the ability of the Company to gain quick access to this market for its nutritional supplements and could continue to adversely affect and delay sales of the Company's nutritional supplements in these markets, particularly Germany, which already has a large nutritional, herbal, and dietary products industry. Currently, the Company is only actively marketing a few of its core nutritional products in a limited number of countries in its European market. Telecommunications Regulation. Following the acquisition of Big Planet, the Company, through Big Planet, will be subject to varying degrees of telecommunications regulation in each of the jurisdictions in which it operates. As a nondominant carrier in the United States, the Company's provision of international and domestic long distance telecommunications services is generally regulated on a streamlined basis. Despite recent trends toward deregulation, some countries do not currently permit competition in the provision of public switched voice telecommunications services. United States Regulation of Domestic and International Telecommunications Services In the United States, Big Planet's provision of domestic telecommunications service is subject to the provisions of the Communications Act, as amended by the Telecom Act of 1996, and the Federal Communications Commission ("FCC") regulations promulgated thereunder, as well as the applicable laws and regulations of the various states. The FCC exercises jurisdiction over all facilities of, and services offered by, telecommunications common carriers to the extent those facilities are used to provide, originate, or terminate interstate or international communications. State regulatory commissions retain some jurisdiction over the same facilities and services to the extent they are used to originate or terminate intrastate common carrier communications. The FCC and relevant state authorities regulate the ownership of transmission facilities, the provision of services, and the terms and conditions under which such services are provided. Nondominant carriers such as Big Planet are required by federal and state law and regulations to file tariffs listing the rates, terms, and conditions for the services they provide. In addition, Big Planet is subject to contribution requirements for federal and state universal service funds, which serve to fund affordable telephone service in designated sectors. With regard to regulation of international telecommunications services in the United States, common carriers, such as Big Planet, are required to obtain authority under Section 214 of the Communications Act and are subject to a variety of international service regulations, including the FCC's International Settlements Policy, -25- which governs permissible arrangements between United States carriers and their foreign correspondents to settle the cost of terminating traffic on each other's networks and settlement rates, and rules requiring the filing of international tariffs, carrier contracts (including foreign carrier agreements), and traffic and revenue reports. Regulation of Telecommunications Services in Foreign Countries Many overseas telecommunications markets are undergoing dramatic changes as a result of privatization and deregulation. In Europe, the regulation of the telecommunications industry is governed at a supranational level by EU, which has developed a regulatory framework aimed at ensuring an open, competitive telecommunications market. Each EU member state has a different regulatory regime, and the requirements for Big Planet to obtain necessary licenses vary considerably from one member state to another and are likely to change as competition is permitted in new service sectors. In other overseas markets, Big Planet would be subject to the regulatory regimes in each of the countries in which it seeks to conduct business. Local regulations range from permissive to restrictive, depending upon the country. Despite recent trends toward deregulation, some countries do not currently permit competition in the provision of public switched voice telecommunications services, which will limit the ability of Big Planet to provide telecommunication services in all of the Company's markets. Internet Access In the United States, Internet service providers are generally considered "enhanced service providers" and are exempt from federal and state regulations governing common carriers. Accordingly, Big Planet's provision of Internet access services is currently exempt from tariff, certification, and rate regulation. Nevertheless, regulations governing disclosure of confidential information, copyright, excise tax, and other requirements that may apply to Big Planet's provision of Internet access services could be adopted in the future. In addition, the applicability of existing laws governing many of these issues to the Internet is uncertain. The majority of such laws were adopted prior to the advent of the Internet and related technologies and do not address unique issues associated with the Internet and related technologies. There can be no assurance that the Company's operation will not be adversely affected by the adoption of any such laws or the application of existing laws to the Internet. In addition, there can be no assurance that regulatory requirements in markets outside of the United States will not adversely affect the ability of the Company to implement Internet services in such markets. Other Regulatory Issues. As a United States entity operating through subsidiaries in foreign jurisdictions, the Company is subject to foreign exchange control and transfer pricing laws that regulate the flow of funds between its subsidiaries and the Company for product purchases, management services, and contractual obligations such as the payment of distributor commissions. The Company believes that it operates in compliance with all applicable foreign exchange control and transfer pricing laws. However, there can be no assurance that the Company will continue to be found to be operating in compliance with foreign exchange control and transfer pricing laws, or that such laws will not be modified, which, as a result, may require changes in the Company's operating procedures. As is the case with most companies which operate in the Company's product segment, the Company has from time to time received inquiries from various government regulatory authorities regarding the nature of its business and other issues such as compliance with local direct selling, customs, taxation, foreign exchange control, securities, and other laws. Although to date none of these inquiries has resulted in a finding materially adverse to the Company, adverse publicity resulting from inquiries into the Company's operations by certain government agencies in the early 1990s, stemming in part out of inappropriate product and earnings claims by distributors, materially adversely affected the Company's business and results of operations. There can be no assurance that the Company will not face similar inquiries in the future, which, either as a result of findings -26- adverse to the Company or as a result of adverse publicity resulting from the instigation of such inquiries, could have a material adverse effect on the Company's business and results of operations. See "Risk Factors -- Risks of Government Inquiry and Investigation." Based on the Company's experience and research (including assistance from counsel) and the nature and scope of inquiries from government regulatory authorities, the Company believes that it is in material compliance with all regulations applicable to it. Despite this belief, the Company could be found not to be in material compliance with existing regulations as a result of, among other things, the considerable interpretative and enforcement discretion given to regulators or misconduct by independent distributors. In 1994, NSI and three of its distributors entered into a consent decree with the FTC with respect to its investigation of certain product claims and distributor practices, pursuant to which NSI paid approximately $1.0 million to settle the FTC investigation. In August 1997, NSI reached a settlement with the FTC with respect to certain product claims and its compliance with the 1994 consent decree, pursuant to which settlement NSI paid $1.5 million to the FTC. Any assertion or determination that the Company or its distributors are not in compliance with existing laws or regulations could have a material adverse effect on the Company's business and results of operations. In addition, in any country or jurisdiction, the adoption of new laws or regulations or changes in the interpretation of existing laws or regulations could generate negative publicity and/or have a material adverse effect on the Company's business and results of operations. The Company cannot determine the effect, if any, that future governmental regulations or administrative orders may have on the Company's business and results of operations. Moreover, governmental regulations in countries where the Company plans to commence or expand operations may prevent, delay, or limit market entry of certain products or require the reformulation of such products. Regulatory action, whether or not it results in a final determination adverse to the Company, has the potential to create negative publicity, with detrimental effects on the motivation and recruitment of distributors and, consequently, on the Company's sales and earnings. See "Risk Factors -- Risks of Government Inquiry and Investigation." Employees As of December 31, 1998, the Company had approximately 1,500 full-time and part-time employees. None of the employees is represented by a union or other collective bargaining group. The Company believes its relationship with its employees is good, and does not currently foresee a shortage in qualified personnel needed to operate the business. Risk Factors There are certain significant risks facing the Company, many of which are substantial in nature. The following risks and information should be considered in connection with the other information contained in this filing. Economic and Political Conditions in the Company's Markets. Through 1997 and 1998, economic and political conditions in certain of the Company's markets have deteriorated. These adverse conditions have been reflected most significantly in the Company's operating results in its North Asia and Southeast Asia market regions. Many countries currently labor under declining stock and currency markets, mounting bad bank debt, bankruptcies involving large business enterprises, excess capacity, declining demand for foreign goods, and political unrest. Many commentators expect economic and political conditions in certain markets to worsen in the foreseeable future. Adverse economic or political conditions in Japan, which accounted for approximately 70% of the Company's 1998 revenues, could have a particularly adverse impact on the Company and its results of operations. -27- Currency Fluctuation and Exchange Rate Factors. Most of the Company's revenue are recognized primarily outside of the United States while inventory purchases are primarily transacted in United States dollars from vendors in the United States. Each entity's local currency is considered the functional currency. All revenue and expenses are translated at weighted average exchange rates for the periods reported. Therefore, the Company's reported revenue and net income will be positively impacted by a weakening of the United States dollar and will be negatively impacted by a strengthening of the United States dollar. The weakening of the Japanese Yen relative to the United States dollar significantly affects the Company's reported revenue and net income since approximately 70% of the Company's revenue is currently derived from the Japanese market. Given the uncertainty of exchange rate fluctuations, the Company cannot estimate the effect of these fluctuations on its future business, product pricing, results of operations, or financial condition. However, because nearly all of the Company's revenue is realized in local currencies and the majority of its cost of sales is denominated in United States dollars, the Company's gross profits will be positively affected by a weakening in the United States dollar and will be negatively affected by a strengthening in the United States dollar. The Company reduces its exposure to fluctuations in foreign exchange rates by creating offsetting positions through the use of foreign currency exchange contracts. The Company does not use such financial instruments for trading or speculative purposes. The Company regularly monitors its foreign currency risks and periodically takes measures to reduce the impact of foreign exchange fluctuations on the Company's operating results. See "Regional Profiles." Reliance upon Independent Distributors. The Company distributes its products exclusively through independent distributors who have contracted directly with the Company, through its subsidiary NSI. Distributor agreements are voluntarily terminable by distributors at any time. The Company's revenue is directly dependent upon the efforts of these independent distributors, and any growth in future sales volume will require an increase in the productivity of these distributors and/or the growth in the total number of distributors. As is typical in the direct selling industry, there is turnover in distributors from year to year, which requires the sponsoring and training of new distributors by existing distributors to maintain or increase the overall distributor force and motivate new and existing distributors. The Company experiences seasonal decreases in distributor sponsoring and product sales in some of the countries in which the Company operates because of local holidays and customary vacation periods. The size of the distribution force can also be particularly impacted by general economic and business conditions and a number of intangible factors such as adverse publicity regarding the Company, or the public's perception of the Company's products, product ingredients, distributors or direct selling businesses in general. Historically, the Company has experienced periodic fluctuations in the level of distributor sponsorship (as measured by distributor applications). However, because of the number of factors that impact the sponsoring of new distributors, and the fact that the Company has little control over the level of sponsorship of new distributors, the Company cannot predict the timing or degree of those fluctuations. There can be no assurance that the number or productivity of the Company's distributors will be sustained at current levels or increased in the future. In addition, the number of distributors as a percentage of the population in a given country or market could theoretically reach levels that become difficult to exceed due to the finite number of persons inclined to pursue a direct selling business opportunity. Because distributors are independent contractors, the Company is not in a position to provide the same level of direction, motivation, and oversight as it would with respect to its own employees. Although the Company has a compliance department responsible for the enforcement of the policies and procedures that govern distributor conduct, it can be difficult to enforce these policies and procedures because of the large number of distributors and their independent status, as well as the impact of regulations in certain countries that limit the ability of the Company to monitor and control the sales practices of distributors or terminate distributors. See "Distribution System." Risks Related to the Integration of Recent and Contemplated Acquisitions. The Company believes that its recent acquisitions of NSI, Pharmanex, and the business operations of Nu Skin USA, Inc., and its proposed -28- acquisitions of the remaining private North American Affiliates and Big Planet, have created or will create opportunities for long-term efficiencies in the Company's operations and other benefits that should positively affect future results of the combined operations of the Company. However, no assurances can be given whether or when such efficiencies and benefits will be realized. In addition, the Company has become more complex and diverse since the acquisitions of NSI, Pharmanex, and the business operations of Nu Skin USA, Inc., and will become even more so after the consummation of the acquisition of Big Planet and the remaining private North American Affiliates. The combination of the Company's business with that of its recent and contemplated acquisitions will present difficult challenges for the Company's management because of the increased time and resources required to manage a complex world-wide business. Also, the accounting for the completed and contemplated acquisitions using the purchase method has resulted and could result in significant intangible assets or a significant charge against operations, or both, which could adversely affect future results of operations. While management and the Board of Directors of the Company believe that the continued integration of the recent acquisitions and the contemplated acquisition of Big Planet will be effected in a manner which will increase the value of the Company, no assurance can be given that such realization of value will be achieved. The Company will also need to integrate the products of Pharmanex, which until recently were marketed only in the mass market, into the Company's direct sales distribution system. There can be no assurance that the Company will be able to successfully integrate the products of Pharmanex into the Company's current distribution system, that Pharmanex products will gain acceptance in this channel, or that the Company will not incur significant costs and expenses in connection with such integration. The closing of the proposed Big Planet acquisition is subject to certain contingencies including the satisfactory completion of definitive documentation and the Company's due diligence investigation of Big Planet and the receipt of various governmental approvals. The Company cannot assure that the Big Planet acquisition will be consummated. In addition, Big Planet, like many Internet companies, has experienced significant operating losses to date. There can be no assurance that Big Planet will be able to operate profitably in the highly competitive Internet market in the near future or that such products can be profitably marketed through a network marketing system. See "Recent Developments." Government Regulation of Direct Selling Activities. Direct selling activities are regulated by various governmental agencies in the United States and foreign countries. Direct selling in certain of the Company's markets is restricted or subject to stringent regulation. There can be no assurances that regulatory authorities in the Company's existing markets will not impose new legislation or change existing legislation that adversely affects the Company's business in those markets, or that new judicial interpretation of existing law may be issued that adversely affect the Company's business. There can be no assurance that the Company will be allowed to conduct business in each of its existing markets or potential new markets. See "Government Regulation -- Direct Selling Activities." Government Regulation of Products and Marketing; Import Restrictions. The Company is subject to or affected by extensive governmental regulations not specifically related to network marketing. Such regulations govern, among other things: * The Company's personal care products and nutritional supplements; * The Company's telecommunication products and services offered through Big Planet; * Product formulation, manufacturing, labeling, packaging, and importation; * Product claims and advertising, whether made by the Company or its distributors; * Fair trade and distributor practices; -29- * Taxes, transfer pricing, and similar regulations that affect foreign taxable income and customs duties; and * foreign companies generally. With the exception of a small percentage of revenue, virtually all of the Company's sales historically have been derived from the sale of its own products. All of those products historically have been imported into the countries in which they were ultimately sold. The countries in which the Company currently conducts business impose various legal restrictions on imports. In any given country, duties on imports may be changed to materially adversely affect the Company's sales and competitive position compared to locally produced goods. In some jurisdictions, regulators have or may prevent the importation of the Company's products altogether. The Company's personal care and nutritional products and related marketing and advertising also are subject to extensive governmental regulation. The Company may not be able to introduce its nutritional products in markets outside the United States if it is unable to obtain regulatory approval of such products or if such products or any ingredients contained in such products are prohibited in such markets. The Company may also be prohibited from making therapeutic claims regarding such products in certain markets even if the Company may have research and independent studies supporting such claims. Present or future health and safety or food and drug regulations, or judicial interpretations thereof, could delay or prevent the introduction of new products into a given country or marketplace or suspend or prohibit the sale of existing products in such country or marketplace. See "Government Regulation -- Regulation of Personal Care and Nutritional Supplements." The Company's proposed provision of Internet access services through Big Planet is currently exempt from significant regulation in the United States. However, the applicability of existing laws to the Internet and related technologies is uncertain, and laws and regulations may be adopted that apply to such technologies in the future. There can be no assurance that the Company's operations will not be adversely effected by the adoption of any such laws or the application of existing laws to the Internet. In addition, the Company could be subject to regulations in its foreign markets that are applicable to the Internet. There can be no assurance that any of such laws could not delay or prevent the Company from introducing Big Planet products and services into such markets, or otherwise adversely affect the ability of the Company operate in these markets. See "Government Regulation -- Telecommunications Regulation." As a United States entity operating through subsidiaries in foreign jurisdictions, the Company is subject to foreign exchange control and transfer pricing laws that regulate the flow of funds between the Company, its subsidiaries, and affiliates. There can be no assurance that the Company will continue to operate in compliance with foreign customs, exchange control, and transfer pricing laws, or that such laws will not be modified, which, as a result, may require changes in the Company's operating procedures. See "Government Regulation -- Other Regulatory Issues." Risks of Government Inquiry and Investigation. As is the case with most direct sales companies, the Company has from time to time, received inquiries from various government regulatory authorities regarding the nature of its business and other issues such as compliance with local business opportunity and securities laws. Also, its subsidiaries are periodically subject to reviews and audits by various governmental agencies. There is no assurance that the Company or its subsidiaries will not face similar inquiries and other investigations in the future. Any assertion or determination that the Company, or any of its distributors, are not in compliance with existing laws or regulations, could potentially have a material adverse effect on the Company's business and results of operations. In addition, in any country or jurisdiction, the adoption of new laws or regulations or changes in the interpretation of existing laws or regulations could generate negative publicity and/or have a material adverse effect on its business and results of operations. The Company cannot determine the effect, if any, that future -30- governmental regulations or administrative orders may have on its business and results of operations. Moreover, governmental regulations in countries where the Company plans to commence or expand operations may prevent, delay, or limit market entry of certain products or require the reformulation of such products. Regulatory action, whether or not it results in a final determination adverse to the Company, has the potential to create negative publicity, with detrimental effects on the motivation and recruitment of distributors and, consequently, on the Company's revenue and net income. See "Government Regulation -- Other Regulatory Issues." Reliance on Limited Suppliers. The Company currently acquires products and ingredients from sole suppliers or from suppliers considered to be the superior suppliers of such ingredients. The loss of any of these suppliers could have a material adverse effect on the Company's business and results of operations. Because certain of the Company's botanical products are derived from crops that can only be harvested once a year, problems with a certain crop could limit the ability of the Company to produce a product associated with that plant species in a given year. See "Sourcing and Production." Competition. The markets for the Company's personal care and nutritional products, and the technology products and services offered by Big Planet are intensely competitive. The Company also competes with other direct selling organizations. Many of the Company's competitors have much greater name recognition and financial resources than the Company, which may give them a competitive advantage. There can be no assurance that the Company's business and results of operations will not be affected materially by market conditions and competition in the future. Although the Company distributes certain products it considers proprietary, it does not currently have significant patent protection for its products. In addition, competitors may also introduce products utilizing the same natural ingredients and herbs as the Company's proprietary health supplement CHOLESTIN, the Company believes competitors have introduced competing products utilizing red yeast rice. Because of restrictions under regulatory requirements concerning claims that can be made with respect to dietary supplements, the Company may have a difficlult time differentiating its products from those of competitors. See "Competition." Year 2000 Risks. The Company may not accurately identify all potential Year 2000 problems within its business, and the corrective measures that it may implement may be ineffective or incomplete. The Company cannot assure that Big Planet will not experience Year 2000 problems related to or affecting its business. Any such problems could adversely affect the Company. The Company also contracts with many third parties that could be affected by the Year 2000 problem, such as technology and telecommunication service providers and other suppliers and manufacturers. If any of these or other third parties on which the Company relies experience Year 2000 problems, the Company's business could be adversely affected. See "Management's Discussion and Analysis of Financial Condition and Results of Operations" in the Company's Annual Report to Stockholders, sections of which are attached hereto as Exhibit 13. Risks Related to Potential Changes in Business Model. The Company believes that direct sellers will need to adapt their business models to integrate the Internet into their operations as more and more consumers purchase goods and services over the Internet instead of through traditional retail and direct sales channels. The Company cannot assure that it or its distributors will be able to adequately adapt to the use of new technology or sales channels or effectively integrate the Internet into their respective operations. See "Distribution System." Potential Effects of Adverse Publicity. The size of the Company's distribution force and the results of the Company's operations can be particularly impacted by adverse publicity regarding the Company, or their competitors, including publicity regarding the legality of network marketing, the quality of the Company's products and product ingredients or those of its competitors, regulatory investigations of the Company or the Company's competitors and their products, distributor actions, and the public's perception of the Company's distributors and direct selling businesses generally. The Company's operations in the past have been adversely affected by such adverse publicity in certain markets, and there can be no assurance that the Company's operations will not be adversely -31- affected in the future by adverse publicity concerning the Company, its distribution system, or network marketing in general. Control by Existing Stockholders; Anti-Takeover Effect of Dual Classes of Common Stock. The shares of Class B Common Stock, which are held by the original stockholders of NSI and their affiliates, enjoy ten to one voting privileges over the shares of Class A Common Stock until the outstanding shares of Class B Common Stock constitute less than 10% of the total outstanding shares of Common Stock. These stockholders and certain of their affiliates collectively own 100% of the outstanding shares of the Class B Common Stock, representing more than 90% of the combined voting power of the outstanding shares of Common Stock. Accordingly, these stockholders and certain of their affiliates, acting fully or partially in concert, will have the ability to control the election of the Board of Directors of the Company and thus the direction and future operations of the Company without the supporting vote of any other stockholder of the Company, including decisions regarding acquisitions and other business opportunities, the declaration of dividends, and the issuance of additional shares of Class A Common Stock and other securities. As long as these stockholders are majority stockholders of the Company, assuming they elect to act in concert, third parties will not be able to obtain control of the Company through purchases of shares of Class A Common Stock. Taxation Risks and Transfer Pricing. The Company is subject to taxation in the United States, where it is incorporated, at a statutory corporate federal tax rate of 35.0% plus any applicable state income taxes. In addition, each subsidiary is subject to taxation in the country in which it operates, at rates above and below the current tax rate in the United States. For example, the Company's subsidiary in Japan has historically been subject to a tax rate of approximately 57%. The Company is eligible to receive foreign tax credits in the U.S. for the amount of foreign taxes actually paid in a given period. In the event that the Company's operations in high tax jurisdictions such as Japan grow disproportionately to the rest of the Company's operations, the Company will be unable to fully utilize its foreign tax credits in the U.S., which could, accordingly, result in the Company paying a higher overall effective tax rate on its worldwide operations. Because the subsidiaries operate outside of the United States, the Company is subject to the jurisdiction of numerous foreign tax authorities. In addition to closely monitoring the subsidiaries' locally based income, these tax authorities regulate and restrict various corporate transactions, including intercompany transfers. The Company believes that the tax authorities in Japan and South Korea are particularly active in challenging the tax structures of foreign corporations and their intercompany transfers. Although the Company believes that its tax and transfer pricing structures are in compliance in all material respects with the laws of every jurisdiction in which it operates, no assurance can be given that these structures will not be challenged by foreign tax authorities or that such challenges or any required changes in such structures will not have a material adverse effect on the Company's business or results of operations. Product Liability. The Company may be subject, under applicable laws and regulations, to liability for loss or injury caused by its products. Accordingly, the Company maintains a policy covering product liability claims for itself and its affiliates with a $1 million per claim and $1 million annual aggregate limit and an umbrella policy with a $40 million per claim and $40 million annual aggregate limit. Although the Company has not been the subject of material product liability claims, no assurance can be given that the Company may not be exposed to future product liability claims, and, if any such claims are successful, there can be no assurance that the Company will be adequately covered by insurance or have sufficient resources to pay such claims. Note Regarding Forward-Looking Statements. Certain statements made in this filing under the caption "Business" are "forward-looking statements" within the meaning of Section 21E of the Securities Exchange Act of 1934, as amended (the "Exchange Act"). In addition, when used in this Report the words or phrases "will likely -32- result," "expects," "intends," "will continue," "is anticipated," "estimates," "projects," "management believes," "the Company believes" and similar expressions are intended to identify "forward-looking statements" within the meaning of the Exchange Act. Forward-looking statements include plans and objectives of management for future operations, including plans and objectives relating to the products and the future economic performance of the Company in each country in which the Company operates and the financial results of the Company. These forward-looking statements involve risks and uncertainties and are based on certain assumptions that may not be realized. Actual results and outcomes may differ materially from those discussed or anticipated. The forward-looking statements and associated risks set forth herein relate to the: (i) proposed acquisitions of Big Planet and the remaining private North American Affiliates, (ii) proposed shift to a strategic, product-based divisional operating structure and related modifications of the Global Compensation Plan; (iii) expansion of the Company's market share in its current markets; (iv) Company's entrance into new markets; (v) development of new products and new product lines tailored to appeal to the particular needs of consumers in specific markets; (vi) stimulation of product sales by introducing new products and reintroducing existing products with improvements; (vii) creation of new nutritional products through the research and development capabilities of Pharmanex; (viii) establishment of relationships with major universities to assist in nutritional product development and testing; (ix) establishment of strategic relationships to expand the Company's and Big Planet's products offered for sale on the Internet; (x) enhancement and expansion of Big Planet's telecommunication and technology services and other products, including the offering of wireless services through a third-party wireless service provider and prepaid paging products through SkyTel; (xi) promotion of distributor growth, retention, and leadership through local market initiatives; (xii) upgrading of the Company's technological resources to support distributors, including using the Internet in distributing products; (xiii) utilization of technological advancements to improve the Company's direct selling efforts; and (xiv) obtaining of regulatory approvals for certain products. All forward-looking statements are subject to known and unknown risks and uncertainties, including those discussed in the above-referenced Risk Factors, that could cause actual results to differ materially from historical results and those presently anticipated or projected. The Company wishes to caution readers not to place undue reliance on any such forward-looking statements, which speak only as of the date made. The Company wishes to further advise readers that the important factors presented in the above-referenced Risk Factors could affect the Company's financial performance and could cause the Company's actual results for future periods to differ materially from any views or statements expressed with respect to future periods. Important factors and risks that might cause such differences include, but are not limited to (a) adverse economic and political conditions in some of the Company's markets, particularly in the Company's Asian markets; (b) fluctuations in foreign currency values relative to the United States dollar, (c) factors related to the Company's reliance upon independent distributors, (d) risks related to the continued integration of recent acquisitions by the Company; (e) the possibility the proposed acquisitions of Big Planet and the remaining private North American Affiliates may not be consummated, (f) the inability of the Company to gain market acceptance of new products, including the Pharmanex products and Big Planet products and services, (g) government regulation of the Company's direct selling activities in its existing and future markets, (h) government regulation of products and marketing generally, (i) risks inherent in the importation, regulation, and sale of personal care and nutritional products in the Company's markets, (j) other regulatory issues, including regulatory action against the Company or its distributors in any of the Company's markets, (k) the Company's reliance on limited suppliers of the Company's products, (l) competition in the Company's existing and future markets, (m) risks that the Company's and its vendors' plans to remedy Year 2000 issues may be inadequate, which could result in disruptions of the Company's business, and (n) risks related to potential changes in direct selling practices, particularly those changes prompted by changes in technology. -33- In light of the significant uncertainties inherent in forward-looking statements, the inclusion of any such statement should not be regarded as a representation by the Company or any other person that the objectives or plans of the Company will be achieved. The Company disclaims any obligation or intent to update any such factors or forward-looking statements to reflect future events or developments. -34- ITEM 2.PROPERTIES The Company generally leases its warehouse, office, or distribution facilities in each geographic region in which the Company currently has operations. Nu Skin believes that its existing facilities are adequate for its current operations in each of its existing markets. The following table summarizes, as of March 5, 1999, the Company's major leased office and distribution facilities. Location Function Approximate Square Feet - -------- -------- ----------------------- Provo, Utah Distribution center 198,000 Provo, Utah Corporate offices 125,000 Los Angeles, California Warehouse 126,000 Yokohama, Japan Warehouse 37,000 Tokyo, Japan Central office/distribution center 44,000 Taipei, Taiwan Central office/distribution center 26,000 Nankan, Taiwan Warehouse/distribution center 37,000 Venlo, Netherlands Warehouse/offices 20,000 In connection with the acquisition of Pharmanex, the Company acquired a production facility located in Huzhou, Zhejiang Province, China. The design and construction of this extraction and purification facility was completed in October 1994 and on-line production began in November 1994. ITEM 3. LEGAL PROCEEDINGS NSI is a party to an action entitled Natalie Capone on behalf of Herself and All Others Similarly Situated v. Nu Skin Canada, Inc., Nu Skin International, Inc. Blake Roney, et. al. which was filed with the United States District Court for the District of Utah, Central Division (the "Court") in March 1993. Ms. Capone filed a class action complaint against NSI and certain affiliated parties (the "Defendants"). The complaint alleges violations of the anti-fraud provisions of the Securities Act of 1933 and the Securities Exchange Act of 1934, common law fraud, and violations of the Utah Consumer Sales Practices Act. The plaintiff also sought injunctive relief, disgorgement by Defendants, and restitution to plaintiff of all earnings, profits, compensation, and benefits obtained by the Defendants. In June 1997, the Court denied NSI's motion for summary judgment but also denied the plaintiff's motion to certify a similarly situated class of distributors. In May 1998 the Court, upon reconsideration, granted the plaintiff's motion to certify a similarly situated class of distributors based on more limited claims under the Securities Act of 1933 and the Utah Anti-Pyramid statute. The case continues in discovery. The Company's potential liability associated with this case is limited by certain indemnities provided to the Company in connection with the acquisition by the Company of NSI. At the time of the Company's acquisition of Pharmanex, Inc. in the fourth quarter of 1998, Pharmanex was a party to an action entitled Pharmanex, Inc. v. Donna Shalala which was filed by Pharmanex with the United States District Court for the District of Utah, Central Division ("Court") in April 1997 after the Food and Drug -35- Administration informed Pharmanex that it considered Pharmanex's product, CHOLESTIN, to be a drug. The matter was held in abeyance pending an issuance of a final decision by the FDA. On May 20, 1998, the FDA issued a "Final Order" announcing the FDA's decision that it considers CHOLESTIN to be a "drug" and a "new drug" rather than a dietary supplement. On June 1, 1998, Pharmanex filed an amended complaint requesting the Court to find that the FDA decision was contrary to the law. On February 16, 1999, the Court ruled that CHOLESTIN was not a drug and could be legally sold as a dietary supplement. There can be no assurance that the FDA will not appeal such order, or in the event of such appeal, that the Company would prevail. An adverse decision on appeal could restrict the ability of the Company to distribute CHOLESTIN in the United States ITEM 4. SUBMISSION OF MATTERS TO A VOTE OF SECURITY HOLDERS There were no matters submitted to a vote of the security holders during the fourth quarter of the fiscal year ended December 31, 1998. -36- PART II ITEM 5. MARKET FOR REGISTRANTS COMMON EQUITY AND RELATED STOCKHOLDER MATTERS The information required by Item 5 of Form 10-K is incorporated herein by reference from the information contained in the section captioned "Common Stock" in the Company's 1998 Annual Report to Stockholders, sections of which are attached hereto as Exhibit 13. On October 16, 1998, the Company issued a total of 3,777,992 shares of Class A Common Stock to the shareholders of Generation Health Holdings, Inc. pursuant to the merger of Generation Health Holdings, Inc. with and into Sage Acquisition Corporation, a wholly-owned subsidiary of the Company. The issuance of such shares was made in a private transaction in reliance on the exemptions provided by Section 4(2) of the Securities Act of 1933, as amended, and Rule 506 of Regulation D. ITEM 6. SELECTED FINANCIAL DATA The information required by Item 6 of Form 10-K is incorporated herein by reference from the information contained in the section captioned "Selected Financial Data" in the Company's 1998 Annual Report to Stockholders, sections of which are attached hereto as Exhibit 13. ITEM 7. MANAGEMENTS DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS The information required by Item 7 of Form 10-K is incorporated herein by reference from the information contained in the section captioned "Management's Discussion and Analysis of Financial Condition and Results of Operations" in the Company's 1998 Annual Report to Stockholders, sections of which are attached hereto as Exhibit 13. ITEM 7A. QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK The information required by Item 7A of Form 10-K is incorporated herein by reference from the information contained in the section captioned "Management's Discussion and Analysis of Financial Condition and Results of Operations " and Note 14 to the Consolidated Financial Statements in the Company's 1998 Annual Report to Stockholders, sections of which are attached hereto as Exhibit 13. ITEM 8. FINANCIAL STATEMENTS AND SUPPLEMENTARY DATA The information required by Item 8 of Form 10-K is incorporated herein by reference to the Consolidated Financial Statements and the related notes set forth in the Company's 1998 Annual Report to Stockholders, sections of which are attached hereto as Exhibit 13. ITEM 9. CHANGES IN AND DISAGREEMENTS WITH ACCOUNTANTS ON ACCOUNTING AND FINANCIAL DISCLOSURE None. -37- PART III The information required by Items 10, 11, 12, and 13 of Part III are hereby incorporated by reference to the Company's Definitive Proxy Statement filed or to be filed with the Securities and Exchange Commission not later than April 30, 1999. PART IV ITEM 14. EXHIBITS, FINANCIAL STATEMENT SCHEDULES, AND REPORTS ON FORM 8-K (a) Documents filed as part of this Form 10-K: 1. Financial Statements (pursuant to Part II, Item 8) Report of Independent Accountants Consolidated Balance Sheets at December 31, 1997 and 1998 Consolidated Statements of Income for the years ended December 31, 1996, 1997, and 1998 Consolidated Statements of Stockholders' Equity for the years ended December 31, 1996, 1997, and 1998 Consolidated Statements of Cash Flows for the years ended December 31, 1996, 1997, and 1998 Notes to Consolidated Financial Statements 2. Financial Statement Schedules: Financial statement schedules have been omitted because they are not required or are not applicable, or because the required information is shown in the financial statements or notes thereto. 3. Exhibits: The following Exhibits are filed with this Form 10-K: Exhibit Number Exhibit Description ------- ------------------- 2.1 Stock Acquisition Agreement between Nu Skin Asia Pacific, Inc. and each of the persons on the signature pages thereof, dated February 27, 1998, incorporated by reference to Exhibit 2.1 of the Company's Annual Report on Form 10-K for the year ended December 31, 1997. 2.2 Restated Agreement and Plan of Reorganization and Merger by and between Nu Skin Enterprises, Inc., Sage Acquisition Corporation and Generation Health Holdings, Inc. dated as of October 16, 1998, incorporated by reference to Exhibit 2.1 to the Company's Current Report on Form 8-K filed November 2, 1998. -38- 3.1 Amended and Restated Certificate of Incorporation of the Company incorporated by reference to Exhibit 3.1 to the Company's Registration Statement on Form S-1 (File No. 333-12073) (the "Form S-1"). 3.2 Certificate of Amendment to the Amended and Restated Certificate of Incorporation incorporated by reference to Exhibit 3.1 of the Company's Quarterly Report on Form 10-Q for the quarterly period ended June 30, 1998. 3.3 Certificate of Designation, Preferences and Relative Participating, Optional, and Other Special Rights of Preferred Stock and Qualification, Limitations and Restrictions Thereof. 3.4 Amended and Restated Bylaws of the Company incorporated by reference to Exhibit 3.2 to the Company's Form S-1. 4.1 Specimen Form of Stock Certificate for Class a Common Stock incorporated by reference to Exhibit 4.1 to the Company's Form S-1. 4.2 Specimen Form of Stock Certificate for Class B Common Stock incorporated by reference to Exhibit 4.2 to the Company's Form S-1. 10.1 Form of Indemnification Agreement to be entered into by and among the Company and certain of its officers and directors incorporated by reference to Exhibit 10.1 to the Company's Form S-1. 10.2 Intentionally left blank. 10.3 Employment Contract, dated December 12, 1991, by and between Nu Skin Taiwan and John Chou incorporated by reference to Exhibit 10.3 to the Company's Form S-1. 10.4 Employment Agreement, dated May 1, 1993, by and between Nu Skin Japan and Takashi Bamba incorporated by reference to Exhibit 10.4 to the Company's Form S-1. 10.5 Service Agreement, dated January 1, 1996, by and between Nu Skin Korea and Sung-Tae Han incorporated by reference to Exhibit 10.5 to the Company's Form S-1. 10.6 Form of Purchase and Sale Agreement between Nu Skin Hong Kong and NSI incorporated by reference to Exhibit 10.6 to the Company's Form S- 1. 10.7 Form of Licensing and Sales Agreement between NSI and each subsidiary (prior to the Company's acquisition of NSI and other than Nu Skin Korea) incorporated by reference to Exhibit 10.7 to the Company's Form S-1. 10.8 Form of Regional Distribution Agreement between NSI and Nu Skin Hong Kong incorporated by reference to Exhibit 10.8 to the Company's Form S-1. -39- 10.9 Form of Wholesale Distribution Agreement between NSI and each Subsidiary (prior to the Company's acquisition of NSI and other than Nu Skin Hong Kong) incorporated by reference to Exhibit 10.9 to the Company's Form S-1. 10.10 Form of Trademark/Tradename License Agreement between NSI and each subsidiary (prior to the Company's acquisition of NSI) incorporated by reference to Exhibit 10.10 to the Company's Form S-1. 10.11 Form of Management Services Agreement between Nu Skin International Management Group, Inc. ("NSIMG")and each subsidiary (prior to the Company's acquisition of NSI) incorporated by reference to Exhibit 10.11 to the Company's Form S-1. 10.12 Form of Licensing and Sales Agreement between NSI and Nu Skin Korea incorporated by reference to Exhibit 10.12 to the Company's Form S-1. 10.13 Form of Independent Distributor Agreement by and between NSI and Independent Distributors in Hong Kong/Macau incorporated by reference to Exhibit 10.13 to the Company's Form S-1. 10.14 Form of Independent Distributor Agreement by and between NSI and Independent Distributors in Japan incorporated by reference to Exhibit 10.14 to the Company's Form S-1. 10.15 Form of Independent Distributor Agreement by and between NSI and Independent Distributors in South Korea incorporated by reference to Exhibit 10.15 to the Company's Form S-1. 10.16 Form of Independent Distributor Agreement by and between NSI and Independent Distributors in Taiwan incorporated by reference to Exhibit 10.16 to the Company's Form S-1. 10.17 Nu Skin Asia Pacific, Inc. 1996 Stock Incentive Plan incorporated by reference to Exhibit 10.17 to the Company's Form S-1. 10.18 Form of Bonus Incentive Plan for Subsidiary Presidents incorporated by reference to Exhibit 10.18 to the Company's Form S-1. 10.19 Option Agreement by and between the Company and M. Truman Hunt incorporated by reference to Exhibit 10.19 to the Company's Form S-1. 10.20 Form of Mutual Indemnification Agreement by and between the Company and NSI incorporated by reference to Exhibit 10.20 to the Company's Form S-1. 10.21 Manufacturing Sublicense Agreement, dated July 27, 1995, by and between NSI and Nu Skin Japan incorporated by reference to Exhibit 10.21 to the Company's Form S-1. 10.22 1996 Option Agreement by and between the Company and NSI incorporated by reference to Exhibit 10.22 to the Company's Form S-1. -40- 10.23 Form of Addendum to Amended and Restated Licensing and Sales Agreement incorporated by reference to Exhibit 10.23 to the Company's Form S-1. 10.24 Form of Administrative Services Agreement incorporated by reference to Exhibit 10.24 to the Company's Form S-1. 10.25 Form of Amended and Restated Stockholders Agreement dated as of November 28, 1997, incorporated by reference to Exhibit 10.25 to the Company's Annual Report on Form 10-K for the year ended December 31, 1997. 10.26 Demand Promissory Note in the original principal amount of $5,000,000 dated December 10, 1997, from Nedra D. Roney payable to Nu Skin Asia Pacific, Inc. incorporated by reference to Exhibit 10.26 to the Company's Annual Report on Form 10-K for the year ended December 31, 1997. 10.27 Stock Pledge Agreement between Nu Skin Asia Pacific, Inc. and Nedra Roney dated as of December 10, 1997, incorporated by reference to Exhibit 10.27 to the Company's Annual Report on Form 10-K for the year ended December 31, 1997. 10.28 Stock Purchase Agreement dated as of December 10, 1997, between Nu Skin Asia Pacific, Inc. and Kirk V. Roney and Melanie R. Roney, incorporated by reference to Exhibit 10.28 to the Company's Annual Report on Form 10-K for the year ended December 31, 1997. 10.29 Stock Purchase Agreement dated as of December 10, 1997, between Nu Skin Asia Pacific, Inc. and Rick A. Roney and certain affiliates, incorporated by reference to Exhibit 10.29 to the Company's Annual Report on Form 10-K for the year ended December 31, 1997. 10.30 Stock Purchase Agreement dated as of December 10, 1997, between Nu Skin Asia Pacific, Inc. and Burke F. Roney, incorporated by reference to Exhibit 10.30 to the Company's Annual Report on Form 10-K for the year ended December 31, 1997. 10.31 Stock Purchase Agreement dated December 10, 1997, between Nu Skin Asia Pacific, Inc. and Park R. Roney, incorporated by reference to Exhibit 10.31 to the Company's Annual Report on Form 10-K for the year ended December 31, 1997. 10.32 Stock Purchase Agreement dated December 10, 1997, between Nu Skin Asia Pacific, Inc. and The MAR Trust incorporated by reference to Exhibit 10.32 to the Company's Annual Report on Form 10-K for the year ended December 31, 1997. 10.33 Form of Management Services Agreement by and each of between NSIMG and Nu Skin USA, Inc. ("Nu Skin USA") and the other North American Affiliates. 10.34 Form of Wholesale Distribution Agreement by and between NSI and each of Nu Skin USA and the other North American Affiliates. -41- 10.35 Form of Licensing and Sales Agreement by and between NSI and each Nu Skin USA and the other North American Affiliates. 10.36 Form of Trademark\Tradename Licensing Agreement by and between NSI and each of Nu Skin USA and the other North American Affiliates. 10.37 Tax Sharing and Indemnification Agreement dated December 31, 1997, by and among NSI, Nu Skin USA, and the shareholders of NSI and Nu Skin USA and their successors and assigns. 10.38 Assumption of Liabilities and Indemnification Agreement dated December 31, 1997, by and between NSI and Nu Skin USA. 10.39 Employee Benefits Allocation Agreement by and between NSI and Nu Skin USA. 10.40 Form of Licensing Agreement between NSI and Big Planet. 10.41 Form of Management Services Agreement between NSI and Big Planet. 10.42 Warehouse Lease Agreement dated March 1996, between NSI and Aspen Investments, Ltd. 10.43 Lease Agreement dated January 27, 1995, by and between NSI and Scrub Oak, Ltd. 10.44 Sublease Agreement dated January 1, 1998, by and between NSI and Nu Skin USA. 10.45 Warehouse Lease Agreement (Annex) dated October 1, 1993, by and between NSI and Aspen Investments, Ltd. 10.46 Contribution and Distribution Agreement dated as of December 31, 1997, by and between NSI an Nu Skin USA. 10.47 Form of the Company's Employee Incentive Bonus Plan. 10.48 Amendment in Total and Complete Restatement of Deferred Compensation Plan. 10.49 Form of Deferred Compensation Plan (New Form). 10.50 Amendment in Total and Complete Restatement of NSI Compensation Trust. 10.51 Employment Agreement by and between Pharmanex, Inc. and William McGlashan, Jr. -42- 10.52 Asset Purchase Agreement by and among the Company, Nu Skin United States, Inc., and Nu Skin USA, dated as of March 8, 1999. 10.53 Termination Agreement by and between NSI and Nu Skin USA, dated as of March 8, 1999. 10.54 Indemnification Limitation Agreement by and among the Company, Nu Skin United States, Inc., NSI, Nu Skin USA, and the other parties who executed such agreement. 10.55 Amendment No. 1 to Amended and Restated Stockholders Agreement dated as of November 28, 1997. 13 1998 Annual Report to Stockholders (Only items incorporated by reference). 21.1 Subsidiaries of the Company. 23.1 Consent of PricewaterhouseCoopers LLP. 23.2 Consent and Report of Grant Thornton LLP. 27. Financial Data Schedule. (B) The Company filed two Current Reports on Form 8-K during the last quarter of the period covered by this report. On October 6, 1998, the Company filed a Current Report on Form 8-K to report that it had entered into an agreement to purchase Generation Health Holdings, Inc., the parent company of Pharmanex. On November 2, 1998, the Company filed a Current Report on Form 8-K to report that it had completed the acquisition of Generation Health Holdings, Inc. on October 16, 1998. (c) The exhibits required by Item 601 of Regulation S-K are set forth in (a)3 above. (d) The financial statement schedules required by Regulation S-K are set forth in (a)2 above. -42- SIGNATURES Pursuant to the requirements of Section 13 or 15(d) of the Securities Exchange Act of 1934, the Registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized, on March 30, 1999. NU SKIN ENTERPRISES, INC. By: /s / Steven J. Lund Steven J. Lund, President and Chief Executive Officer Pursuant to the requirements of the Securities Exchange Act of 1934, this report has been signed below by the following persons on behalf of the Registrant and in the capacities indicated on March 30, 1999. Signature Capacity in Which Signed - ---------------------------- ------------------------------------------------ /s/ Blake M. Roney Chairman of the Board Blake M. Roney /s/ Steven J. Lund President, Chief Executive Officer, and Director Steven J. Lund (Principal Executive Officer) /s/ Corey B. Lindley Chief Financial Officer (Principal Financial Corey B. Lindley Officer and Accounting Officer) /s/ Sandra N. Tillotson Senior Vice President, Director Sandra N. Tillotson /s/ Keith R. Halls Senior Vice President, Director Keith R. Halls /s/ Brooke B. Roney Senior Vice President, Director Brooke B. Roney /s/ Daniel W. Campbell Director Daniel W. Campbell /s/ E. J. "Jake" Garn Director E. J. "Jake" Garn /s/ Paula Hawkins Director Paula Hawkins /s/ Max L. Pinegar Director Max L. Pinegar EXHIBIT INDEX Exhibit Number Exhibit Description - ------- ------------------- 2.1 Stock Acquisition Agreement between Nu Skin Asia Pacific, Inc. and each of the persons on the signature pages thereof, dated February 27, 1998, incorporated by reference to Exhibit 2.1 of the Company's Annual Report on Form 10-K for the year ended December 31, 1997. 2.2 Restated Agreement and Plan of Reorganization and Merger by and between Nu Skin Enterprises, Inc., Sage Acquisition Corporation and Generation Health Holdings, Inc. dated as of October 16, 1998, incorporated by reference to Exhibit 2.1 to the Company's Current Report on Form 8-K filed November 2, 1998. 3.1 Amended and Restated Certificate of Incorporation of the Company incorporated by reference to Exhibit 3.1 to the Company's Registration Statement on Form S-1 (File No. 333-12073) (the "Form S-1"). 3.2 Certificate of Amendment to the Amended and Restated Certificate of Incorporation incorporated by reference to Exhibit 3.1 of the Company's Quarterly Report on Form 10-Q for the quarterly period ended June 30, 1998. 3.3 Certificate of Designation, Preferences and Relative Participating, Optional, and Other Special Rights of Preferred Stock and Qualification, Limitations and Restrictions Thereof. 3.4 Amended and Restated Bylaws of the Company incorporated by reference to Exhibit 3.2 to the Company's Form S-1. 4.1 Specimen Form of Stock Certificate for Class a Common Stock incorporated by reference to Exhibit 4.1 to the Company's Form S-1. 4.2 Specimen Form of Stock Certificate for Class B Common Stock incorporated by reference to Exhibit 4.2 to the Company's Form S-1. 10.1 Form of Indemnification Agreement to be entered into by and among the Company and certain of its officers and directors incorporated by reference to Exhibit 10.1 to the Company's Form S-1. 10.2 Intentionally left blank. 10.3 Employment Contract, dated December 12, 1991, by and between Nu Skin Taiwan and John Chou incorporated by reference to Exhibit 10.3 to the Company's Form S-1. 10.4 Employment Agreement, dated May 1, 1993, by and between Nu Skin Japan and Takashi Bamba incorporated by reference to Exhibit 10.4 to the Company's Form S-1. 10.5 Service Agreement, dated January 1, 1996, by and between Nu Skin Korea and Sung-Tae Han incorporated by reference to Exhibit 10.5 to the Company's Form S-1. 10.6 Form of Purchase and Sale Agreement between Nu Skin Hong Kong and NSI incorporated by reference to Exhibit 10.6 to the Company's Form S-1. 10.7 Form of Licensing and Sales Agreement between NSI and each subsidiary (prior to the Company's acquisition of NSI and other than Nu Skin Korea) incorporated by reference to Exhibit 10.7 to the Company's Form S-1. Exhibit Number Exhibit Description - ------- ------------------- 10.8 Form of Regional Distribution Agreement between NSI and Nu Skin Hong Kong incorporated by reference to Exhibit 10.8 to the Company's Form S-1. 10.9 Form of Wholesale Distribution Agreement between NSI and each Subsidiary (prior to the Company's acquisition of NSI and other than Nu Skin Hong Kong) incorporated by reference to Exhibit 10.9 to the Company's Form S-1. 10.10 Form of Trademark/Tradename License Agreement between NSI and each subsidiary (prior to the Company's acquisition of NSI) incorporated by reference to Exhibit 10.10 to the Company's Form S-1. 10.11 Form of Management Services Agreement between Nu Skin International Management Group, Inc. ("NSIMG")and each subsidiary (prior to the Company's acquisition of NSI) incorporated by reference to Exhibit 10.11 to the Company's Form S-1. 10.12 Form of Licensing and Sales Agreement between NSI and Nu Skin Korea incorporated by reference to Exhibit 10.12 to the Company's Form S-1. 10.13 Form of Independent Distributor Agreement by and between NSI and Independent Distributors in Hong Kong/Macau incorporated by reference to Exhibit 10.13 to the Company's Form S-1. 10.14 Form of Independent Distributor Agreement by and between NSI and Independent Distributors in Japan incorporated by reference to Exhibit 10.14 to the Company's Form S-1. 10.15 Form of Independent Distributor Agreement by and between NSI and Independent Distributors in South Korea incorporated by reference to Exhibit 10.15 to the Company's Form S-1. 10.16 Form of Independent Distributor Agreement by and between NSI and Independent Distributors in Taiwan incorporated by reference to Exhibit 10.16 to the Company's Form S-1. 10.17 Nu Skin Asia Pacific, Inc. 1996 Stock Incentive Plan incorporated by reference to Exhibit 10.17 to the Company's Form S-1. 10.18 Form of Bonus Incentive Plan for Subsidiary Presidents incorporated by reference to Exhibit 10.18 to the Company's Form S-1. 10.19 Option Agreement by and between the Company and M. Truman Hunt incorporated by reference to Exhibit 10.19 to the Company's Form S-1. 10.20 Form of Mutual Indemnification Agreement by and between the Company and NSI incorporated by reference to Exhibit 10.20 to the Company's Form S-1. 10.21 Manufacturing Sublicense Agreement, dated July 27, 1995, by and between NSI and Nu Skin Japan incorporated by reference to Exhibit 10.21 to the Company's Form S-1. 10.22 1996 Option Agreement by and between the Company and NSI incorporated by reference to Exhibit 10.22 to the Company's Form S-1. 10.23 Form of Addendum to Amended and Restated Licensing and Sales Agreement incorporated by reference to Exhibit 10.23 to the Company's Form S-1. Exhibit Number Exhibit Description - ------- ------------------- 10.24 Form of Administrative Services Agreement incorporated by reference to Exhibit 10.24 to the Company's Form S-1. 10.25 Form of Amended and Restated Stockholders Agreement dated as of November 28, 1997, incorporated by reference to Exhibit 10.25 to the Company's Annual Report on Form 10-K for the year ended December 31, 1997. 10.26 Demand Promissory Note in the original principal amount of $5,000,000 dated December 10, 1997, from Nedra D. Roney payable to Nu Skin Asia Pacific, Inc. incorporated by reference to Exhibit 10.26 to the Company's Annual Report on Form 10-K for the year ended December 31, 1997. 10.27 Stock Pledge Agreement between Nu Skin Asia Pacific, Inc. and Nedra Roney dated as of December 10, 1997, incorporated by reference to Exhibit 10.27 to the Company's Annual Report on Form 10-K for the year ended December 31, 1997.. 10.28 Stock Purchase Agreement dated as of December 10, 1997, between Nu Skin Asia Pacific, Inc. and Kirk V. Roney and Melanie R. Roney, incorporated by reference to Exhibit 10.28 to the Company's Annual Report on Form 10-K for the year ended December 31, 1997. 10.29 Stock Purchase Agreement dated as of December 10, 1997, between Nu Skin Asia Pacific, Inc. and Rick A. Roney and certain affiliates, incorporated by reference to Exhibit 10.29 to the Company's Annual Report on Form 10-K for the year ended December 31, 1997. 10.30 Stock Purchase Agreement dated as of December 10, 1997, between Nu Skin Asia Pacific, Inc. and Burke F. Roney, incorporated by reference to Exhibit 10.30 to the Company's Annual Report on Form 10-K for the year ended December 31, 1997. 10.31 Stock Purchase Agreement dated December 10, 1997, between Nu Skin Asia Pacific, Inc. and Park R. Roney, incorporated by reference to Exhibit 10.31 to the Company's Annual Report on Form 10-K for the year ended December 31, 1997. 10.32 Stock Purchase Agreement dated December 10, 1997, between Nu Skin Asia Pacific, Inc. and The MAR Trust incorporated by reference to Exhibit 10.32 to the Company's Annual Report on Form 10-K for the year ended December 31, 1997. 10.33 Form of Management Services Agreement by and each of between NSIMG and Nu Skin USA, Inc. ("Nu Skin USA") and the other North American Affiliates. 10.34 Form of Wholesale Distribution Agreement by and between NSI and each of Nu Skin USA and the other North American Affiliates. 10.35 Form of Licensing and Sales Agreement by and between NSI and each Nu Skin USA and the other North American Affiliates. 10.36 Form of Trademark\Tradename Licensing Agreement by and between NSI and each of Nu Skin USA and the other North American Affiliates.10.33 Management Services Agreement dated December 31, 1997, by and between NSIMG and Nu Skin USA, Inc. ("Nu Skin USA"). Exhibit Number Exhibit Description - ------- ------------------- 10.37 Tax Sharing and Indemnification Agreement dated December 31, 1997, by and among NSI, Nu Skin USA, and the shareholders of NSI and Nu Skin USA and their successors and assigns. 10.38 Assumption of Liabilities and Indemnification Agreement dated December 31, 1997, by and between NSI and Nu Skin USA. 10.39 Employee Benefits Allocation Agreement by and between NSI and Nu Skin USA. 10.40 Form of Licensing Agreement between NSI and Big Planet. 10.41 Form of Management Services Agreement between NSI and Big Planet. 10.42 Warehouse Lease Agreement dated March 1996, between NSI and Aspen Investments, Ltd. 10.43 Lease Agreement dated January 27, 1995, by and between NSI and Scrub Oak, Ltd. 10.44 Sublease Agreement dated January 1, 1998, by and between NSI and Nu Skin USA. 10.45 Warehouse Lease Agreement (Annex) dated October 1, 1993, by and between NSI and Aspen Investments, Ltd. 10.46 Contribution and Distribution Agreement dated as of December 31, 1997, by and between NSI an Nu Skin USA. 10.47 Form of the Company's Employee Incentive Bonus Plan. 10.48 Amendment in Total and Complete Restatement of Deferred Compensation Plan. 10.49 Form of Deferred Compensation Plan (New Form). 10.50 Amendment in Total and Complete Restatement of NSI Compensation Trust. 10.51 Employment Agreement by and between Pharmanex, Inc. and William McGlashan, Jr. 10.52 Asset Purchase Agreement by and among the Company, Nu Skin United States, Inc., and Nu Skin USA, dated as of March 8, 1999. 10.53 Termination Agreement by and between NSI and Nu Skin USA, dated as of March 8, 1999. 10.54 Indemnification Limitation Agreement by and among the Company, Nu Skin United States, Inc., NSI, Nu Skin USA, and the other parties who executed such agreement. 10.55 Amendment No. 1 to Amended and Restated Stockholders Agreement dated as of November 28, 1997. 13 1998 Annual Report to Stockholders (Only items incorporated by reference). Exhibit Number Exhibit Description - ------- ------------------- 21.1 Subsidiaries of the Company. 23.1 Consent of PricewaterhouseCoopers LLP. 23.2 Consent and Report of Grant Thornton LLP. 27. Financial Data Schedule.
EX-3.3(I)

                           NU SKIN ASIA PACIFIC, INC.

              CERTIFICATE OF DESIGNATION, PREFERENCES AND RELATIVE
                PARTICIPATING, OPTIONAL AND OTHER SPECIAL RIGHTS
                     OF PREFERRED STOCK AND QUALIFICATIONS,
                      LIMITATIONS AND RESTRICTIONS THEREOF

                            SERIES A PREFERRED STOCK

                          (Par Value $0.001 per share)

                  --------------------------------------------

                         Pursuant to Section 151 of the
                General Corporation Law of the State of Delaware

                  --------------------------------------------

               NU SKIN ASIA PACIFIC,  INC., a corporation organized and existing
under the General Corporation Law of the State of Delaware (the  "Corporation"),
does  hereby  certify  that,  pursuant to the  provisions  of Section 151 of the
General Corporation Law of the State of Delaware,  the Board of Directors of the
Corporation  (the "Board of Directors"),  at a meeting of the Board of Directors
duly  held on  February  24,  1998,  adopted  the  following  resolution,  which
resolution remains in full force and effect as of the date hereof:

               WHEREAS,  the  Board  of  Directors  is  authorized,  within  the
limitations and  restrictions  stated in the Certificate of Incorporation of the
Corporation, to fix by resolution or resolutions the designations of each series
of preferred  stock of the Corporation  (the "Preferred  Stock") and the powers,
preferences  and relative,  participating,  optional or other special rights and
the  qualifications,  limitations or restrictions  thereof,  including,  without
limitation,  such provisions as may be desired  concerning  voting,  redemption,
dividends,  dissolution or distribution of assets,  conversion or exchange,  and
such other  subjects or matters as may be fixed by  resolutions  of the Board of
Directors under the General Corporation Law of the State of Delaware, and

               WHEREAS, it is the desire of the Board of Directors,  pursuant to
its  authority as  aforesaid,  to  authorize  and fix the terms of one series of
Preferred Stock and the number of shares constituting such series,

               NOW, THEREFORE,  BE IT RESOLVED,  that there is hereby authorized
such series of Preferred  Stock on the terms and with the provisions  herein set
forth:

               1. Designation and Amount.  The distinctive serial designation of
        this series shall be "Series A Preferred Stock" (the "Series A Preferred
        Stock").  The number of  authorized  shares of Series A Preferred  Stock
        shall be 2,986,663.

               2. Definitions.  For purposes of the Series A Preferred Stock, in
        addition to those terms otherwise  defined  herein,  the following terms
        shall have the meanings indicated:

                      "Board of Directors"  shall mean the board of directors of
               the  Corporation  or any  committee  authorized  by such Board of
               Directors to perform any of its responsibilities  with respect to
               the Series A Preferred Stock.

                      "Business  Day" shall mean any day other than a  Saturday,
               Sunday or a day on which banking  institutions in the City of New
               York are  authorized  or obligated  by law or executive  order to
               close.

                      "Class A Common Stock" shall mean the Class A Common Stock
               of the Corporation, par value $.001 per share.

                      "Class B Common Stock" shall mean the Class B Common Stock
               of the Corporation, par value $.001 per share.

                      "Common  Stock" shall mean the Class A Common  Stock,  the
               Class B Common Stock and all other classes of common stock of the
               Corporation.

                      "Dividend  Periods" shall mean quarterly  dividend periods
               commencing on the first day of January,  April,  July and October
               of each year and ending on and  including  the day  preceding the
               first day of the next succeeding  Dividend Period (other than the
               initial  Dividend  Period which shall  commence on the Preference
               Date and end on and include December 31, 1998).

                      "Preference Date" shall mean September 30, 1998.

                      "Preference Value" shall mean $14.0625.

                      "Redemption  Price"  shall  mean  the  lower  of  (i)  the
               Preference  Value or (ii) 60% of the  average  of the last  sales
               prices per share of the Class A Common  Stock of the  Corporation
               on the New York Stock  Exchange  for the 20  consecutive  trading
               days ending on the trading day which is five  trading  days prior
               to the date of redemption pursuant to Section 7 hereof.

                      "Stock   Repurchase   Program"   shall   mean  [the  stock
               repurchase  program  approved  by the Board of  Directors  of the
               Corporation on February 12, 1998].

                      "Stockholder   Approval"   shall  mean   approval  by  the
               stockholders  of the  Corporation at an annual or special meeting
               or by  written  consent  of  such  stockholders  of a  resolution
               approving the conversion of the Series A Preferred Stock to Class
               A Common  Stock in  compliance  with Rule  312.03 of the New York
               Stock Exchange (or a determination by the Board of Directors that
               such approval is not required).

               3.  Dividends.  (a) Prior to the Preference  Date, so long as any
        shares of the Series A Preferred Stock are  outstanding,  except for (i)
        purchases  of  Common  Stock by the  Corporation  pursuant  to its stock
        repurchase  program,  (ii) the making of any payments by the Corporation
        with  respect to any  options or rights to purchase  securities  granted
        pursuant to any employee  benefit plan or program of the  Corporation or
        with  respect to the  exercise  of any such  option or right,  (iii) the
        purchase  of stock of the  Corporation  ranking  junior to the  Series A
        Preferred  Stock as to dividends and upon  liquidation,  dissolution  or
        winding  up  in   exchange   for,   or  out  of  the   proceeds  of  the
        contemporaneous  issuance  of,  other stock of the  Corporation  ranking
        junior  to the  Series  A  Preferred  Stock  as to  dividends  and  upon
        liquidation,  dissolution  or  winding  up,  or (iv) any  redemption  or
        conversion of shares of the Series A Preferred  stock in accordance with
        the terms  hereof,  no dividends  shall be declared or paid or set apart
        for payment on any class or series of stock of the Corporation  ranking,
        as to  dividends,  on a parity  with or junior to the Series A Preferred
        Stock  (including the Common Stock),  for any period unless an equal per
        share dividend shall be declared, paid or set apart, as the case may be,
        on the  Series  A  Preferred  Stock  nor  shall  any  such  stock of the
        Corporation  ranking on a parity  with the Series A  Preferred  Stock or
        junior  to  the  Series  A  Preferred  Stock  as to  dividends  or  upon
        liquidation,  dissolution  or winding up (including the Common Stock) be
        redeemed,  purchased or otherwise acquired for any consideration (or any
        moneys be paid to or made  available for a sinking fund or otherwise for
        the  purchase  or  redemption  of any  shares of any such  stock) by the
        Corporation.

               (b) In the event that Stockholder  Approval has not been obtained
        prior to the Preference  Date, and so long as any shares of the Series A
        Preferred  Stock are  outstanding,  the  following  shall apply from and
        after such Preference Date:

                      (i) Holders of shares of the Series A Preferred Stock will
               be entitled to receive,  when, as and if declared by the Board of
               Directors,  out of the funds of the Corporation legally available
               therefor,  an  annual  cash  dividend  at the  rate  of 7% of the
               Preference Value per share of Series A Preferred Stock per annum,
               payable in quarterly installments on March 31, June 30, September
               30 and December 31 (each a "Dividend  Payment Date"),  commencing
               December  31,  1998 (and,  in the case of any  accrued but unpaid
               dividends, at such additional times and for such interim periods,
               if any, as determined by the Board of Directors). If any Dividend
               Payment Date shall be on a day other than a

               Business Day, then the Dividend Payment Date shall be on the next
               succeeding  Business  Day.  Dividends  on the Series A  Preferred
               Stock will be  cumulative  from (but not before)  the  Preference
               Date,  whether or not in any  Dividend  Period or  Periods  there
               shall be  funds  of the  Corporation  legally  available  for the
               payment of such  dividends and whether or not such  dividends are
               declared, and will be payable to holders of record as they appear
               on the stock books of the  Corporation on such record dates (each
               such date, a "Dividend Payment Record Date"),  which shall be not
               more than 60 days nor less than 10 days  preceding  the  Dividend
               Payment  Dates  thereof,  as  shall  be  fixed  by the  Board  of
               Directors. Dividends on the Series A Preferred Stock shall accrue
               (whether or not  declared)  on a daily basis from the  Preference
               Date  and  accrued  dividends  for  each  Dividend  Period  shall
               accumulate  to the extent not paid on the  Dividend  Payment Date
               first  following  the Dividend  Period for which they accrue.  As
               used  herein,  the  term  "accrued"  with  respect  to  dividends
               includes both accrued and accumulated dividends.

                      (ii)  The  amount  of  dividends  payable  for  each  full
               Dividend  Period  for the  Series  A  Preferred  Stock  shall  be
               computed by dividing the annual  dividend  rate by four  (rounded
               down to the nearest  cent).  The amount of dividends  payable for
               the initial  Dividend Period on the Series A Preferred  Stock, or
               any other period shorter or longer than a full Dividend Period on
               the Series A Preferred  Stock shall be computed on the basis of a
               360-day  year  consisting  of twelve  30-day  months.  Holders of
               shares of Series A Preferred  Stock  called for  redemption  on a
               redemption  date  falling  between  the  close of  business  on a
               Dividend  Payment  Record Date and the opening of business on the
               corresponding  Dividend  Payment Date shall, in lieu of receiving
               such  dividend  on the  Dividend  Payment  Date  fixed  therefor,
               receive such dividend payment together with all other accrued and
               unpaid  dividends on the date fixed for redemption.  No interest,
               or sum of money in lieu of interest,  shall be payable in respect
               of any  dividend  payment or  payments  on the Series A Preferred
               Stock which may be in arrears.

                      (iii)  No  dividends,  except  as  described  in the  next
               succeeding  sentence,  shall be declared or paid or set apart for
               payment  on any  class or  series  of  stock  of the  Corporation
               ranking, as to dividends, on a parity with the Series A Preferred
               Stock, for any period unless full cumulative  dividends have been
               or contemporaneously  are declared and paid or declared and a sum
               sufficient for the payment  thereof set apart for such payment on
               the Series A Preferred Stock for all Dividend Periods terminating
               on or prior to the date of payment, or setting apart for payment,
               of such  dividends on such parity stock.  When  dividends are not
               paid in full or a sum  sufficient  for  such  payment  is not set
               apart,  as  aforesaid,  upon the shares of the Series A Preferred
               Stock and any other class or series of stock  ranking on a parity
               as to dividends with the Series

               A Preferred  Stock,  all  dividends  declared  upon shares of the
               Series A Preferred  Stock and all  dividends  declared  upon such
               other  stock  shall be  declared  pro rata so that the amounts of
               dividends per share declared on the Series A Preferred  Stock and
               such other  stock  shall in all cases bear to each other the same
               ratio  that  accrued  dividends  per  share on the  shares of the
               Series A  Preferred  Stock and on such  other  stock bear to each
               other.

                      (iv) No other stock of the Corporation ranking on a parity
               with  the  Series  A  Preferred  Stock  as to  dividends  or upon
               liquidation,   dissolution  or  winding  up  shall  be  redeemed,
               purchased or otherwise  acquired  for any  consideration  (or any
               moneys  be  paid  to or  made  available  for a  sinking  fund or
               otherwise  for the  purchase or  redemption  of any shares of any
               such stock) by the Corporation  (except for (i) the making of any
               payments by the Corporation with respect to any options or rights
               to purchase  securities  granted pursuant to any employee benefit
               plan  or  program  of the  Corporation  or  with  respect  to the
               exercise of any such option or right,  or (ii) any  redemption or
               conversion  of  shares  of  the  Series  A  Preferred   stock  in
               accordance  with the terms hereof) unless (A) the full cumulative
               dividends,  if any,  accrued  on all  outstanding  shares  of the
               Series A  Preferred  Stock  shall have been paid or set apart for
               payment for all past Dividend  Periods and (B)  sufficient  funds
               shall have been set apart for the payment of the dividend for the
               current  Dividend  Period with  respect to the Series A Preferred
               Stock.

                      (v) No dividends  (other than  dividends or  distributions
               paid in shares of, or options,  warrants  or rights to  subscribe
               for or purchase  shares of,  Common Stock or other stock  ranking
               junior to the Series A Preferred  Stock, as to dividends and upon
               liquidation, dissolution or winding up) shall be declared or paid
               or set  apart  for  payment  and no other  distribution  shall be
               declared or made or set apart for payment,  in each case upon the
               Common Stock or any other stock of the Corporation ranking junior
               to  the  Series  A  Preferred  Stock  as  to  dividends  or  upon
               liquidation,  dissolution  or  winding  up,  nor shall any Common
               Stock nor any other such stock of the Corporation  ranking junior
               to  the  Series  A  Preferred  Stock  as  to  dividends  or  upon
               liquidation,  dissolution or winding up be redeemed, purchased or
               otherwise  acquired for any  consideration (or any moneys be paid
               to or made  available  for a sinking  fund or  otherwise  for the
               purchase  or  redemption  of any shares of any such stock) by the
               Corporation  (except  for (i)  purchases  of Common  Stock by the
               Corporation pursuant to [the Stock Repurchase Program],  (ii) the
               making of any  payments by the  Corporation  with  respect to any
               options  or rights to  purchase  shares of Common  Stock  granted
               pursuant  to  any  employee   benefit  plan  or  program  of  the
               Corporation or with respect to the exercise of any such option or
               right, or (iii) the purchase of stock of the Corporation  ranking
               junior to the Series A Preferred  Stock as to dividends  and upon
               liquidation, dissolution or winding up in exchange for, or

               out of the  proceeds of the  contemporaneous  issuance  of, other
               stock of the Corporation ranking junior to the Series A Preferred
               Stock  as to  dividends  and  upon  liquidation,  dissolution  or
               winding  up)  unless,  in  each  case  (A)  the  full  cumulative
               dividends,  if any,  accrued  on all  outstanding  shares  of the
               Series A Preferred  Stock and any other stock of the  Corporation
               ranking  on a parity  with the  Series  A  Preferred  Stock as to
               dividends  shall have been paid or set apart for  payment for all
               past Dividend  Periods and all past dividend periods with respect
               to such other stock and (B) sufficient  funds shall have been set
               apart for the payment of the  dividend  for the current  Dividend
               Period with  respect to the Series A Preferred  Stock and for the
               current  dividend  period with  respect to any other stock of the
               company  ranking on a parity with the Series A Preferred Stock as
               to dividends.

               (c) The holders of shares of Series A  Preferred  Stock shall not
        be entitled to receive any  dividends or other  distributions  except as
        provided in this Section 3.

               4. Liquidation  Preference.  (a) In the event of any voluntary or
        involuntary liquidation, dissolution or winding up of the affairs of the
        Corporation,  then,  before any distribution or payment shall be made to
        the holders of the Common  Stock or any other series or class or classes
        of stock of the  corporation  ranking  junior to the Series A  Preferred
        Stock, each holder of Series A Preferred Stock then outstanding shall be
        entitled  to be paid,  in respect  of each  share of Series A  Preferred
        Stock then  held,  out of the assets of the  Corporation  available  for
        distribution  to  its  stockholders  an  amount  in  cash  equal  to the
        Preference Value of such share of Series A Preferred Stock (collectively
        for all shares of Series A Preferred  Stock  outstanding,  the "Series A
        Preference  Amount").  After payment of the Series A Preference  Amount,
        holders of the Common  Stock  shall be  entitled  to  receive,  from any
        remaining assets available for  distribution,  a per share  distribution
        equal to the Series A Preference  Amount  previously  distributed to the
        holders of Series A Preferred  Stock (the "Common  Preference  Amount").
        After such  distributions  to the holders of each  outstanding  share of
        Series A Preferred Stock and each outstanding share of Common Stock, any
        remaining assets available for distribution  shall be distributed to the
        holders of shares of Series A Preferred Stock and shares of Common Stock
        pro rata based on the total number of such shares held by each holder.

                (b) The sale, conveyance, exchange or transfer (for cash, shares
        of stock, securities or other consideration) of all or substantially all
        the property or assets of the Corporation or the consolidation or merger
        of  the  Corporation   with  any  other  entity  (other  than  any  such
        consolidation  or merger  in which the  Series A  Preferred  Stock  then
        issued and outstanding remain outstanding  immediately thereafter) shall
        be deemed to be a voluntary or involuntary  liquidation,  dissolution or
        winding up of the Corporation for purposes of this Section 4.

               (c) If the  assets  of the  Corporation  are  not  sufficient  to
        generate cash sufficient to pay in full the Series A Preference  Amount,
        then the holders of Series A Preferred  Stock shall share ratably in any
        distribution  of cash  generated by such assets in  accordance  with the
        respective  amounts  that would be payable on such  distribution  if the
        amounts to which the holders of outstanding shares of Series A Preferred
        Stock are entitled were paid in full.

               (d) If,  after  payment of the Series A  Preference  Amount,  the
        remaining  assets of the Corporation are not sufficient to generate cash
        sufficient to pay in full the Common Preference Amount, then the holders
        of  Common  Stock  shall  share  ratably  in any  distribution  of  cash
        generated by such  remaining  assets in accordance  with the  respective
        amounts  that would be payable on such  distribution  if the  amounts to
        which the holders of  outstanding  shares of Common  Stock are  entitled
        were paid in full.

               (e) In case the outstanding shares of Series A Preferred Stock or
        shares of Common Stock are subdivided into a greater number of shares of
        Series A Preferred Stock or Common Stock, as the case may be, the Series
        A Preference Amount or the Common Preference  Amount, as applicable,  in
        effect immediately prior to each such subdivision shall,  simultaneously
        with the effectiveness of such subdivision,  be proportionately  reduced
        and,  conversely,  in case the outstanding  shares of Series A Preferred
        Stock or shares of Common Stock shall be combined into a smaller  number
        of shares of Series A Preferred  Stock or shares of Common Stock, as the
        case may be, the  Series A  Preference  Amount or the Common  Preference
        Amount,  as  applicable,  in  effect  immediately  prior  to  each  such
        combination  shall,   simultaneously  with  the  effectiveness  of  such
        combination, be proportionately increased.

               5. Voting Rights. (a) General.  The holders of Series A Preferred
        Stock shall not have any voting  rights  except as set forth below or as
        otherwise  from time to time  required  by law. In  connection  with any
        right to vote,  each  holder of Series A  Preferred  Stock will have one
        vote for each share held. Any shares of Series A Preferred Stock held by
        the Corporation or any entity  controlled by the  Corporation  shall not
        have voting rights hereunder and shall not be counted in determining the
        presence of a quorum.

               (b) Default  Voting  Rights.  Whenever  dividends on the Series A
        Preferred  Stock or any  outstanding  shares  of stock on a parity as to
        dividends with the Series A Preferred  Stock ("parity  dividend  stock")
        shall  be in  arrears  in an  amount  equal to at  least  six  quarterly
        dividends (whether or not consecutive), (i) the number of members of the
        Board  of  Directors  of the  Corporation  shall  be  increased  by two,
        effective as of the time of election of such  directors  as  hereinafter
        provided,  and (ii) the holders of the Series A Preferred  Stock (voting
        separately as a class with all other  affected  classes or series of the
        parity  dividend stock upon which like voting rights have been conferred
        and are exercisable) will have the exclusive right to vote for and elect
        such two

        additional  directors of the  Corporation at any meeting of stockholders
        of the  Corporation at which directors are to be elected held during the
        period such dividends remain in arrears. The right of the holders of the
        Series A Preferred Stock to vote for such two additional directors shall
        terminate  when  all  accrued  and  unpaid  dividends  on the  Series  A
        Preferred  Stock have been  declared  and paid or set apart for payment.
        The  directors  elected  pursuant to this Section  shall serve until the
        earlier  of (i) the  next  annual  meeting  or  until  their  respective
        successors shall be elected and shall qualify or (ii) until such time as
        all dividends  accumulated  on Series A Preferred  Stock shall have been
        paid or declared  and funds set aside for payment in full;  any director
        elected by the  holders of the Series A  Preferred  Stock may be removed
        by, and shall not be removed  otherwise than by, the vote of the holders
        of a  majority  of the  voting  power of the  outstanding  shares of the
        Series A  Preferred  Stock  who were  entitled  to  participate  in such
        election of directors,  voting as a separate  class, at a meeting called
        for such  purpose or by  written  consent  as  permitted  by law and the
        Certificate of Incorporation and Bylaws of the Corporation.

               The  foregoing  right of the  holders of the  Series A  Preferred
        Stock with respect to the election of two  directors may be exercised at
        any  annual  meeting  of  stockholders  or at  any  special  meeting  of
        stockholders  held for such  purpose.  If the  right to elect  directors
        shall have  accrued to the holders of the Series A Preferred  Stock more
        than 90 days preceding the date  established for the next annual meeting
        of stockholders,  the President of the Corporation shall, within 20 days
        after the  delivery  to the  Corporation  at its  principal  office of a
        written  request for a special meeting signed by the holders of at least
        ten percent (10%) of the Series A Preferred Stock then outstanding, call
        a special  meeting of the holders of the Series A Preferred  Stock to be
        held within 60 days after the  delivery of such  request for the purpose
        of electing such additional directors.

                      (c) Class Voting Rights. So long as shares of the Series A
        Preferred Stock are outstanding,  the Corporation shall not, without the
        affirmative  vote or consent of the  holders of at least  sixty-six  and
        two-thirds percent (66 2/3%) of all outstanding Series A Preferred Stock
        outstanding at the time,  voting  separately as a class, in person or by
        proxy, either in writing or at a meeting (i) authorize, create or issue,
        or increase the  authorized  or issued amount of, any class or series of
        stock ranking prior to or on a parity with the Series A Preferred  Stock
        with respect to payment of dividends or the  distribution of assets upon
        liquidation, dissolution or winding up of the Corporation, or reclassify
        any authorized capital stock of the Corporation into any such shares, or
        create,  authorize or issue any obligation or security  convertible into
        or  evidencing  the right to purchase  any such  shares;  or (ii) amend,
        alter or repeal  (whether by merger,  consolidation  or  otherwise)  any
        provision  of the  Corporation's  Certificate  of  Incorporation  or the
        resolutions of the Board of Directors  contained in this  Certificate of
        Designation,  so  as to  materially  and  adversely  affect  any  right,
        preference, privilege or voting power of the Series A Preferred Stock or
        the holders thereof; provided,  however, that any increase in the amount
        of the authorized preferred stock of the

        Corporation or the creation or issuance of any other series of preferred
        stock of the  Corporation,  or any increase in the amount of  authorized
        shares of Series A Preferred  Stock or of any other  series of preferred
        stock of the  Corporation,  in each case ranking  junior to the Series A
        Preferred Stock,  shall not be deemed to materially and adversely affect
        such rights,  preferences,  privileges or voting powers. A class vote on
        the part of the Series A  Preferred  Stock  shall,  without  limitation,
        specifically not be deemed to be required (except as otherwise  required
        by law or resolution  of the  Corporation's  Board of Directors)  (a) in
        connection  with  an  amendment  to  the  Corporation's  Certificate  of
        Incorporation,  to increase the number of authorized shares of preferred
        stock of the  Corporation;  or (b) if,  at or prior to the time when the
        act with respect to which such vote would otherwise be required shall be
        effected,  all outstanding shares of Series A Preferred Stock shall have
        been converted  pursuant to Section 6 hereof or shall have been redeemed
        pursuant to Section 7 hereof or called for redemption  pursuant  thereto
        and sufficient  funds and Redemption  Notes shall have been deposited in
        trust to effect such redemption.

               6. Conversion.  (a) Upon Stockholder Approval,  all of the issued
        and outstanding  shares of Series A Preferred Stock shall  automatically
        convert  into  fully  paid and non  assessable  shares of Class A Common
        Stock at a  conversion  ratio (the  "Conversion  Ratio") of one share of
        Class A Common Stock for each share of Series A Preferred Stock, subject
        to adjustment pursuant to this Section 6 ("Automatic Conversion").  From
        and after the date of Automatic  Conversion,  (w)  dividends (if any) on
        the shares of the Series A  Preferred  Stock  shall  cease to accrue and
        accumulate,  (x) the shares of Series A Preferred  Stock shall be deemed
        no longer outstanding,  (y) each share of Series A Preferred Stock shall
        be deemed to represent the number of shares of Class A Common Stock into
        which such share of Series A Preferred  Stock is convertible on the date
        of Automatic Conversion, whether or not such share of Series A Preferred
        Stock is surrendered for  conversion,  and (z) all rights of the holders
        thereof as stockholders of the Corporation  (except the right to receive
        from the  Corporation  shares of Class A Common  Stock upon  conversion,
        subject to adjustment pursuant to this Section 6) shall cease.

               (b) In case the  Corporation  shall  at any time or from  time to
        time (i) declare a dividend, or make a distribution,  on the outstanding
        shares of Common Stock or any class thereof in the form of shares of its
        capital stock,  (ii) subdivide or reclassify the  outstanding  shares of
        Common  Stock or any class  thereof  into a greater  number of shares of
        Common  Stock,  (iii) combine or reclassify  the  outstanding  shares of
        Common  Stock or any class  thereof  into a smaller  number of shares of
        Common Stock, (iv) reclassify the outstanding  shares of Common Stock or
        any class  thereof  into other  securities  of the  Corporation,  (v) or
        otherwise  issue  any  shares of its  capital  stock to the  holders  of
        outstanding  shares of Common Stock or any class  thereof,  then, and in
        each such case,  the  Conversion  Ratio  shall be  adjusted  so that the
        holder of each share of Series A Preferred Stock thereafter  surrendered
        for conversion pursuant to this Section

        6 shall be  entitled to receive,  upon such  conversion,  the number and
        kind of  shares  of Class A Common  Stock or other  securities  that the
        holder of a share of Series A Preferred  Stock would have been  entitled
        to receive  after the  happening of any of the events  described in this
        clause (b) had such share of Series A Preferred  Stock been so converted
        immediately  prior to the  date of the  happening  of such  event or the
        record date therefor, whichever is earlier. Any adjustment made pursuant
        to this clause (b) shall  become  effective  (i) in the case of any such
        dividend or distribution, immediately after the close of business on the
        record date for the  determination  of holders of shares of Common Stock
        entitled to receive such dividend or  distribution,  or (ii) in the case
        of any such subdivision,  reclassification or combination,  at the close
        of  business  on the  day  upon  which  such  corporate  action  becomes
        effective.

               (c) In the event that at any time,  as a result of an  adjustment
        made pursuant to clause (b) above,  the holder of any Series A Preferred
        Stock  thereafter  converted shall become entitled to receive any shares
        of capital stock of the Corporation other than its Class A Common Stock,
        thereafter the number of such shares so receivable upon conversion shall
        be subject to  adjustment  from time to time in a manner and on terms as
        nearly  equivalent as practicable to the provisions  with respect to the
        Class A Common Stock contained in clause (b) above.

               (d) The Corporation shall at all times reserve and keep available
        out of its  authorized  but  unissued  shares  of  Common  Stock  or its
        treasury shares,  solely for the purpose of issuance upon the conversion
        of the Series A Preferred Stock, such number of shares of Class A Common
        Stock as are then  issuable  upon the  exchange of all then  outstanding
        shares of the Series A Preferred Stock.

               (e) The  issuance  of  certificates  for shares of Class A Common
        Stock upon  conversion of shares of Series A Preferred Stock pursuant to
        this  Section  6 shall be made  without  charge to the  holders  of such
        converted  shares of Series A Preferred  Stock for any  issuance  tax in
        respect  thereof or other cost incurred by the Corporation in connection
        with  such  conversion  and the  related  issuance  of shares of Class A
        Common  Stock;  provided,  however,  that the  Corporation  shall not be
        required  to pay any tax that may be payable in respect of any  transfer
        involved in the issuance and delivery of any certificate in a name other
        than that of the holder or former holder of Series A Preferred  Stock so
        converted.

               (f) No fractional  shares of Class A Common Stock shall be issued
        upon the  conversion  of the Series A  Preferred  Stock.  In lieu of any
        fractional  shares to which the holder would otherwise be entitled,  the
        Corporation  shall pay cash  equal to such  fraction  multiplied  by the
        average of the last sales  prices per share of the Class A Common  Stock
        of the Corporation on the New York Stock Exchange for the 20 consecutive
        trading  days ending on the trading day which is five trading days prior
        to the conversion date.

               7.  Optional  Redemption.  (a)  In  the  event  that  Stockholder
        Approval has not been obtained prior to the Preference Date, on or after
        such  Preference  Date the  Corporation,  at the  option of the Board of
        Directors,  may redeem the shares of Series A Preferred  Stock, in whole
        (but not in part), out of funds legally available therefor,  at any time
        or from time to time, subject to the notice provisions  described below,
        by resolution of its Board of Directors at a per share  redemption price
        equal to the Redemption  Price.  The  Redemption  Price of any shares of
        Series A Preferred  Stock  redeemed  pursuant  to this  Section 7 shall,
        unless  otherwise  agreed  upon by the  holder  of such  shares  and the
        Corporation,  be  payable  25% in cash on the  Preference  Date  and the
        remaining 75% in a promissory  note or promissory  notes  (collectively,
        the "Redemption  Notes"),  payable in three (3) equal consecutive annual
        payments of principal[, with interest on the unpaid principal balance at
        a rate per annum equal to the Interest Rate; provided, however, that the
        Corporation shall have the right, at any time, to prepay without penalty
        the then unpaid portion of such Redemption Notes. The annual installment
        of principal on the  Redemption  Notes shall be paid in each year on the
        anniversary of the redemption  date in such year or, if such date is not
        a Business  Day, on the first  Business  Day  following  such date.  The
        "Interest Rate" for purposes of this Section 7 shall mean the fixed rate
        of interest,  per annum,  equal to the corresponding  applicable federal
        rate, as defined in the Internal Revenue Code of 1986, as amended.

               (b) In the event  the  Corporation  shall  redeem  the  shares of
        Series A Preferred Stock, a Corporation  notice of such redemption shall
        be given by first class mail,  postage prepaid,  mailed not less than 10
        nor more than 60 days prior to the  redemption  date,  to each holder of
        record of the shares to be  redeemed,  at such  holder's  address as the
        same appears on the stock records of the  Corporation.  Each such notice
        shall state: (i) the redemption date; (ii) the redemption  price;  (iii)
        the  place  or  places  where  certificates  for such  shares  are to be
        surrendered  for payment of the redemption  price;  (iv) that payment in
        cash and Redemption  Notes will be made upon  presentation and surrender
        of such Series A Preferred Stock; (v) that dividends on the shares to be
        redeemed shall cease to accrue  immediately  after such redemption date;
        and (vi) that  dividends  accrued  to and  including  the date fixed for
        redemption will be paid as specified in said notice.  Notice having been
        mailed as aforesaid,  immediately  after the redemption date, unless the
        Corporation  shall  be in  default  in  providing  the  payment  of  the
        redemption  price  (including  any accrued and unpaid  dividends to (and
        including) the date fixed for  redemption),  (x) dividends on the shares
        of Series A  Preferred  Stock so called for  redemption  shall  cease to
        accrue,  (y) such shares shall be deemed no longer  outstanding  and (z)
        all rights of the holders  thereof as  stockholders  of the  Corporation
        (except the right to receive  from the  Corporation  the moneys  payable
        upon redemption) shall cease.

               Upon surrender in accordance with such notice of the certificates
        for any such shares so  redeemed  (properly  endorsed  or  assigned  for
        transfer, if the Board of

        Directors  shall so require and the notice shall so state),  such shares
        shall be redeemed by the Corporation at the applicable  redemption price
        and in the manner aforesaid.

               (c) The Series A Preferred  Stock may not be  redeemed  except as
        provided in this Section 7.

               8.  Reissuance of Preferred  Stock.  Shares of Series A Preferred
        Stock that have been  issued and  reacquired  in any  manner,  including
        shares  purchased or redeemed or exchanged,  shall (upon compliance with
        any  applicable  provisions of the laws of Delaware)  have the status of
        authorized  but unissued  shares of Preferred  Stock of the  Corporation
        undesignated  as to series and may be  designated  or  redesignated  and
        issued  or  reissued,  as the  case  may be,  as part of any  series  of
        preferred stock of the  Corporation;  provided that any issuance of such
        shares as Series A Preferred  Stock must be in compliance with the terms
        hereof.

               9. Record Holders.  The Corporation and any transfer agent of the
        Corporation may deem and treat the record holder of any shares of Series
        A Preferred Stock as the true and lawful owner thereof for all purposes,
        and  neither  the  Corporation  nor any  such  transfer  agent  shall be
        affected by any notice to the contrary.

               IN WITNESS  WHEREOF,  the Corporation has caused this Certificate
to be made under the seal of the  Corporation  and signed by Steven J. Lund, its
President  and Chief  Executive  Officer,  and  attested by Keith R. Halls,  its
Secretary, this 25th day of March, 1998.

                                                   NU SKIN ASIA PACIFIC, INC.

                                                   By:/s/ Steven J. Lund
                                                      Name: Steven J. Lund
                                                      Title: President and Chief
                                                              Executive Officer

(Corporate Seal)

Attest:

By: /s/ Keith R. Halls
    Name: Keith R. Halls
    Title: Secretary

EX-10.33

(This is the form of Management Services Agreement for Nu Skin USA, Inc. and the
other North American Private affiliates.)

                          MANAGEMENT SERVICES AGREEMENT
                                     between
                  NU SKIN INTERNATIONAL MANAGEMENT GROUP, INC.
                                       and
                              NU SKIN U.S.A., INC.

                                TABLE OF CONTENTS

                                                                           Page

ARTICLE 1         DEFINITIONS................................................1
                  "Agreement"................................................1
                  "Allocable Expenses".......................................1
                  "Consulting Personnel".....................................1
                  "Direct Expenses"..........................................2
                  "Intercompany Agreements" .................................2
                  "Management and Consulting Services" ......................2
                  "NSI" .....................................................2

ARTICLE 2         MANAGEMENT AND CONSULTING SERVICES.........................2
                  Services...................................................2
                  Performance of Services. ..................................2

ARTICLE 3         COMPENSATION OF SERVICE PROVIDER...........................2
                  Compensation for Services by Consulting Personnel..........2
                  Determination of Allocable Expenses.  .....................3
                  Currency.  ................................................3
                  Payment and Invoicing......................................3
                  Due Date...................................................3
                  Delinquent Payments........................................3

ARTICLE 4         PREPARATION AND SHARING OF REPORTS AND INFORMATION
                  Periodic Reports on Management and Consulting Services.....3
                  Time Allocation Study......................................3
                  Sharing of Information and Witnesses.......................3

ARTICLE 5         NON-DISCLOSURE OF CONFIDENTIAL INFORMATION.................4

ARTICLE 6         TERM.......................................................5

ARTICLE 7         TERMINATION................................................5

ARTICLE 8         EFFECT OF TERMINATION......................................6
                  Cessation of Rights........................................6
                  Damages....................................................6

                                       (i)

ARTICLE 9         COMPLIANCE WITH APPLICABLE LAWS............................6
                  Compliance Generally.......................................6
                  Authorizations.............................................8

ARTICLE 10        GENERAL PROVISIONS.........................................6
                  Assignment.................................................6
                  Notices....................................................7
                  Waiver and Delay...........................................7
                  Force Majeure..............................................7
                  Governing Law and Dispute Resolution.......................8
                  Integrated Contract........................................8
                  Modifications and Amendments...............................8
                  Severability...............................................8
                  Counterparts and Headings..................................8

                                      (ii)

                          MANAGEMENT SERVICES AGREEMENT

         THIS MANAGEMENT  SERVICES  AGREEMENT is made and entered into effective
December 31st , 1997 between Nu Skin  International  Management  Group,  Inc., a
corporation  organized under the laws of the State of Utah, U.S.A.  (hereinafter
referred to as "NSIMG"), and Nu Skin U.S.A., Inc., a corporation organized under
the laws of the State of Delaware,  U.S.A. (hereinafter referred to as "NSUSA").
I NSIMG and NSUSA shall hereinafter be collectively referred to as the "Parties"
and each shall be individually referred to as a "Party."

                               W I T N E S S E T H

         WHEREAS,  NSIMG desires to provide  Management and Consulting  Services
(as hereinafter  defined) to NSUSA,  and NSUSA desires to obtain such Management
and Consulting Services from NSIMG;

         NOW, THEREFORE,  in consideration of the premises,  the mutual promises
and   covenants   hereinafter   set  forth  and  for  other  good  and  valuable
consideration,  the  sufficiency  of which is hereby  acknowledged,  the Parties
agree as follows:

                                    ARTICLE 1
                                   DEFINITIONS

         For  purposes of this  Agreement,  the  following  terms shall have the
meaning set out below:

         1.1      "Agreement"  shall  mean this  Management  Services  Agreement
                  between NSIMG and NSUSA, as the same may be modified,  amended
                  or supplemented from time to time.

         1.2      "Allocable Expenses" shall mean all expenses incurred by NSIMG
                  in providing  Management  and  Consulting  Services other than
                  Direct Expenses including without  limitation,  the following:
                  rents, utilities,  telephone,  equipment,  recruitment, office
                  supplies,  and other overhead expenses,  certain salary costs,
                  payroll, benefits and expenses related to conventions,  travel
                  and  accommodations at anniversary  events,  the permitted use
                  and appropriation of the names and licenses of directors,  and
                  executive  officials  of NSUSA or NSIMG,  telephone  calls and
                  counseling  and  conferences  and meetings with NSUSA managers
                  and NSIMG independent  distributors.  Allocable Expenses shall
                  be calculated in accordance with Sections 3.2 and 4.2.

         1.3      "Consulting  Personnel" shall mean employees of NSIMG or, with
                  the consent of NSUSA,  such other persons or entities as NSIMG
                  may retain, hire, or otherwise contract with for the provision
                  of  Management  and  Consulting  Services  on behalf of, or in
                  conjunction with, NSIMG.

         1.4      "Direct  Expenses"  shall mean all  expenses  incurred  in the
                  provision of  Management  and  Consulting  Services for NSUSA,
                  which  expenses are measured  solely for the benefit of NSUSA,
                  including, without limitation,  certain salary costs, benefits
                  and  business   expenses,   convention   expenses  and  travel
                  expenses.

         1.5      "Intercompany    Agreements"    shall   mean   the   Wholesale
                  Distribution Agreement, The Licensing and Sales Agreement, The
                  Management  Services  Agreement,  and the  Trademark/Tradename
                  License Agreement between the Parties.

         1.6      "Management and Consulting  Services" shall mean the following
                  services provided by Consulting Personnel:  management, legal,
                  financial, marketing and distribution support/training, public
                  relations, international expansion, human resources, strategic
                  planning,  product  development and operations  administration
                  and such other  services as the Parties may agree to from time
                  to time.

         1.7      "NSI" shall mean Nu Skin  International,  Inc., a  corporation
                  duly  organized  and  existing  under the laws of the State of
                  Utah.

                                    ARTICLE 2
                       MANAGEMENT AND CONSULTING SERVICES

         2.1      Services.  NSIMG  hereby  agrees  to  provide  Management  and
                  Consulting Services to NSUSA as NSUSA may request from time to
                  time,  until  termination of this  Agreement.  NSUSA agrees to
                  reimburse and  compensate  NSIMG for Management and Consulting
                  Services  rendered  pursuant to this  Agreement in  accordance
                  with the  applicable  compensation  and  invoicing  provisions
                  hereof.

         2.2      Performance of Services.  Unless  otherwise agreed between the
                  Parties,  the  Management  and  Consulting  Services  shall be
                  provided through Consulting Personnel, as requested by NSUSA.

         2.3      Approval of Services.  NSUSA hereby  agrees that, by accepting
                  and paying  invoices as  provided  in Article 3 herein,  NSUSA
                  will be deemed to have  approved  the nature and extent of the
                  Management and Consulting Services so invoiced.

                                   ARTICLE 3
                        COMPENSATION OF SERVICE PROVIDER

         3.1      Compensation  for  Services  by  Consulting  Personnel.  NSUSA
                  agrees to  compensate  NSIMG  for  Management  and  Consulting
                  Services  that it provides to NSUSA in the form of a fee equal
                  to the Direct  Expenses plus  Allocable  Expenses  incurred by
                  NSIMG for Management and Consulting Services provided to NSUSA
                  plus three percent (3%) of such Direct  Expenses and Allocable
                  Expenses,  as such fee may be  adjusted  from  time to time by
                  mutual agreement of

                  the Parties;  provided that,  unless  otherwise agreed between
                  the  Parties,  Allocable  Expenses  shall not, for any period,
                  exceed one and one-half percent (1.5%) of NSUSA's revenues for
                  such period.

         3.2      Determination of Allocable  Expenses.  Allocable  Expenses for
                  any  period  shall be equal to the  total  Allocable  Expenses
                  incurred  by NSIMG or NSIMG's  internal  departments  for such
                  period multiplied by the percentage of such Allocable Expenses
                  allocable  to  NSUSA  pursuant  to the  then  applicable  time
                  allocation study prepared pursuant to Section 4.2 hereof.

         3.3      Currency.  Any compensation to be paid to NSIMG for Management
                  and Consulting  Services  rendered  pursuant to this Agreement
                  shall be paid in United States Dollars.

         3.4      Payment and  Invoicing.  Within thirty (30) days after the end
                  of each month,  NSIMG shall  prepare and deliver an invoice to
                  NSUSA setting forth the fees payable  hereunder for Management
                  and Consulting  Services  rendered  pursuant to this Agreement
                  during such month.

         3.5      Due Date.  Payments due under this Agreement  shall be due and
                  payable  within  sixty (60) days after the date of dispatch of
                  the invoice for such payments.

         3.6      Delinquent  Payments.  Without  limiting any of Parties' other
                  rights and remedies under this Agreement,  amounts outstanding
                  under the terms of this  Agreement  not paid within sixty (60)
                  days  from the date due and  payable,  and as set forth in the
                  payment  provisions  herein,  shall bear interest at the prime
                  interest rate as reported in the Wall Street  Journal plus two
                  percent (2%) for the full period  outstanding.  Whether or not
                  interest  charges are actually  levied is at the discretion of
                  the Party to whom payment is due and payable.

                                    ARTICLE 4
               PREPARATION AND SHARING OF REPORTS AND INFORMATION

         4.1      Periodic Reports on Management and Consulting Services.  NSUSA
                  may, upon thirty (30) days written notice,  request operations
                  reports of NSIMG setting forth such information  regarding the
                  Management  and  Consulting   Services   provided  under  this
                  Agreement and for such time periods as NSUSA shall  reasonably
                  request.

         4.2      Time Allocation  Study.  NSIMG has prepared a study accurately
                  reflecting  the  allocation of time spent by NSIMG's  internal
                  department and consulting  personnel on the services  provided
                  to NSUSA under this Agreement. The study shall be updated on a
                  quarterly  basis.  NSUSA  may  request  a  copy  of  the  then
                  applicable time  allocation  study from NSIMG upon thirty (30)
                  days written notice.

         4.3      Sharing of Information and Witnesses.  At all times during the
                  term of  this  Agreement  and  for a  period  of  three  years
                  thereafter,   each  of  the  Parties  shall  maintain  at  its
                  principal place of business full,  complete and accurate books
                  of account and records  with  regard to its  activities  under
                  this  Agreement.  In addition to books and records,  NSIMG and
                  NSUSA may from time to time have in their  possession or under
                  their  control (or the  control of persons or  entities  which
                  have rendered services) additional books, records,  contracts,
                  instruments,  data and other  information  (together  with the
                  books and records  referred  to in the first  sentence of this
                  Section 4.3, the  "Information")  which may prove necessary or
                  desirable  to  the  other  in  connection   with  the  other's
                  business.  Accordingly,  (i) NSIMG shall provide to NSUSA, and
                  NSUSA shall provide to NSIMG upon the other's request,  at all
                  reasonable  times, full and complete access to persons and all
                  Information as the other may reasonably request and require in
                  the  conduct  of its  business,  and  (ii)  NSIMG  shall  make
                  available  to NSUSA and NSUSA shall make  available  to NSIMG,
                  upon the other's  request,  such persons as may  reasonably be
                  required  to assist  with any legal,  administrative  or other
                  proceedings  in which NSUSA or NSIMG,  as the case may be, may
                  from time to time be involved.  The Information shall include,
                  without limitation,  information sought for audit, accounting,
                  claims,  litigation  and tax  purposes.  The  Party  providing
                  Information or making available witnesses shall be entitled to
                  receive  from  the  other  Party,  upon  the  presentation  of
                  invoices  therefor,  payment for its reasonable  out-of-pocket
                  expenses  incurred in connection  therewith (but not the labor
                  costs thereof), but shall not be entitled to receive any other
                  payment with respect thereto.  Nothing in this Agreement shall
                  require either Party to reveal to the other any information if
                  to do so would  violate such Party's  written and  enforceable
                  duty of  confidence  to a third  party from whom or which such
                  information was obtained;  under such circumstances,  however,
                  the  parties  shall work  together to obtain a release of such
                  information without violation of such duty of confidence.

                                    ARTICLE 5
                   NON-DISCLOSURE OF CONFIDENTIAL INFORMATION

         All trade secrets, proprietary technology, know-how or other non-public
or proprietary business or technical information owned or used by NSIMG or NSUSA
and  supplied to or acquired by the other  whether in oral or  documentary  form
(the  "Confidential  Information")  shall be supplied and acquired in confidence
and  shall  be  solely  for  the use of the  receiving  party  pursuant  to this
Agreement and such party shall keep the  Confidential  Information  confidential
and shall not disclose the same,  at any time during the term of this  Agreement
or after  its  termination,  except to its  employees  for the  purposes  of its
business in accordance with this Agreement and except as may be required by law;
provided that if the receiving party determines that a disclosure is required by
law, the receiving party shall notify the disclosing  party in order to give the
disclosing  party an opportunity  to seek an injunction or otherwise  attempt to
keep the Confidential  Information  confidential.  The receiving party shall, at
the  request  of the  disclosing  party,  destroy  or  return  the  Confidential
Information  without  retaining  copies  if,  as  and  when  this  Agreement  is
terminated or expires.  For purposes of this Agreement,  the term  "Confidential
Information"  shall  not  include  information  or  documents  that  (i)  become
generally  available to the public other than as a result of a disclosure by the
receiving party, (ii) was otherwise  lawfully  available to the receiving party,
or (iii) was generated  independently  by the receiving party. The provisions of
this Article shall survive termination of this Agreement.

                                    ARTICLE 6
                                      TERM

         This Agreement shall be effective from the Effective Date for a term of
five  (5)  years  unless  terminated  Pursuant  to  Article  7. The term of this
Agreement shall be renewed  automatically  for successive one year terms ,unless
terminated ninety (90) days prior to the end of the then current term.

                                    ARTICLE 7
                                   TERMINATION

         7.1      This  Agreement may be terminated by either Party  immediately
                  or at any time after the  occurrence  of any of the  following
                  events:

                  (a) the other Party shall  commence  any case,  proceeding  or
                  other  action  (i) under  any  existing  or future  law of any
                  jurisdiction,  domestic  or foreign,  relating to  bankruptcy,
                  insolvency,  reorganization  or relief of debtors,  seeking to
                  have an order  for  relief  entered  with  respect  to it,  or
                  seeking to adjudicate it as bankrupt or insolvent,  or seeking
                  reorganization,     arrangement,    adjustment,    winding-up,
                  liquidation,  dissolution,  compensation  or other relief with
                  respect to it or its debts,  or (ii) seeking  appointment of a
                  receiver, trustee, custodian or other similar action; or

                  (b) there shall be commenced against the other Party any case,
                  proceeding  or other action of a nature  referred to in clause
                  (a)  above  which  (A)  results  in the  entry of an order for
                  relief or any such  adjudication or appointment or (B) remains
                  undismissed, undischarged or unbonded for a period of 90 days.
                  Events described in clauses (a) and (b) of this Section 7.1(a)
                  shall be referred to as a "Bankruptcy  Event". If a Bankruptcy
                  Event  occurs,  all amounts owing under this  Agreement  shall
                  become  immediately  due  and  payable,   without  any  notice
                  thereof; or

                  (c) if the other  Party  causes or allows a judgment in excess
                  of twenty-five  million  dollars  ($25,000,000)  to be entered
                  against it or involuntarily  allows a lien, security interest,
                  or other  encumbrance to attach to its assets which secures an
                  amount in excess of twenty-five million dollars ($25,000,000).

         7.2      This Agreement may be terminated by either Party, if the other
                  Party  is in  default  in  the  performance  of  any  material
                  obligation  under this Agreement and such default has not been
                  cured within sixty (60) days after  receipt of written  notice
                  of such default by the defaulting Party; or

         7.3      This  Agreement  may be  terminated  by NSIMG if the  original
                  pre-IPO  shareholders of Nu Skin Asia Pacific no longer own or
                  control a  majority  of the  voting  interest  in NSUSA.  Such
                  termination  shall be  effective  thirty (30) days after NSIMG
                  gives written notice to NSUSA of the occurrence of a change in
                  control and its intention to terminate  this  Agreement  based
                  thereon.

         7.4      NSUSA may terminate  any specific  Management  and  Consulting
                  Service  provided  pursuant  to this  Agreement  by  providing
                  written  notice thereof to NSIMG not less than sixty (60) days
                  prior to the desired  termination  date. NSIMG may discontinue
                  providing  any  specific  Management  and  Consulting  Service
                  provided  pursuant  to this  Agreement  by  providing  written
                  notice  thereof  to the NSUSA not less  than  sixty  (60) days
                  prior to the desired termination date; provided, however, that
                  NSIMG  shall not  deliver  any such  notice in  respect of any
                  service to the extent  that NSIMG  continues  to provide  such
                  service to any other international affiliate of NSIMG.

                                    ARTICLE 8
                              EFFECT OF TERMINATION

         8.1      Cessation   of  Rights.   Upon   expiration   or   termination
                  (collectively,  the  "Termination")  of this Agreement for any
                  reason  whatsoever,  all rights and obligations of the Parties
                  hereunder   shall   cease;   provided,   however,   that  upon
                  Termination of this Agreement, no Party shall be released from
                  its  obligations  to pay  monies  due or to  become  due or to
                  complete any unfulfilled obligations under this Agreement, and
                  the provisions of Article 5 shall service such Termination.

         8.2.     Damages.  Upon  the  Termination  of  this  Agreement  for any
                  reason,  no Party  shall be liable or  obligated  to the other
                  Party with respect to any payments, future profits, exemplary,
                  special or consequential  damages,  indemnifications  or other
                  compensation  regarding  such  Termination,   and,  except  as
                  otherwise required by applicable law, each Party hereby waives
                  and relinquishes any rights,  pursuant to law or otherwise, to
                  any such payments, indemnifications or compensation.

                                    ARTICLE 9
                         COMPLIANCE WITH APPLICABLE LAWS

         9.1      Compliance  Generally.  In the  performance of its obligations
                  under  this  Agreement,  the  Parties  shall,  at  all  times,
                  strictly  comply with all  applicable  laws,  regulations  and
                  orders  of the  countries  and  jurisdictions  in  which  they
                  operate and such United  States laws as outlined in  paragraph
                  9.3 of this Article.

         9.2      Authorizations.  Each Party shall,  at its own expense,  make,
                  obtain and  maintain in force at all times  during the term of
                  this Agreement, all filings, registrations, reports, licenses,
                  permits and  authorizations  required  under  applicable  law,
                  regulations   or  orders  in  order  for  it  to  perform  its
                  obligations under this Agreement.

                                   ARTICLE 10
                               GENERAL PROVISIONS

         10.1     Assignment.  This  Agreement  shall be binding on and inure to
                  the   benefit   of  the   heirs,   successors,   assigns   and
                  beneficiaries  of the  Parties;  provided  that no  Party  may
                  assign this Agreement or any rights or obligations  hereunder,
                  whether by  operation of law or  otherwise,  without the prior
                  written   consent   of  all  the  other   Party's   authorized
                  representatives  (which  consent may be granted or  withheld).
                  Any  attempted  assignment  by any  Party  without  the  prior
                  written   consent  of  the  other  Party  shall  be  void  and
                  unenforceable.

         10.2     Notices.  All  notices,   requests  and  other  communications
                  hereunder shall be in writing and shall be deemed to have been
                  duly  given,  if  delivered  by hand,  or if  communicated  by
                  facsimile to the facsimile number as may be provided from time
                  to time by each Party to the other,  at the time that  receipt
                  thereof has been confirmed by return electronic  communication
                  signal  that  the  message  has been  received,  or if sent by
                  reputable  international  courier service three (3) days after
                  dispatch  addressed to the Parties at the  addresses  outlined
                  hereafter.  Either  Party may change its  facsimile  number or
                  address by a notice given to the other Party in the manner set
                  forth as follows:

                  If to NSIMG:      Attn.:  General Manager
                                    75 West Center
                                    Provo, Utah  84601 USA
                                    (801) 345-5500
                                    (801) 345-5999 Fax

                  If to NSUSA:      Attn.: Assistant Secretary
                                    Nu Skin U.S.A., Inc.
                                    Provo, Utah USA
                                    (801) 345-3099
                                    (801) 345-5060 Fax

         10.3     Waiver  and  Delay.  No waiver  by any Party of any  breach or
                  default in  performance  by any other  Party,  and no failure,
                  refusal or neglect of any Party to exercise  any right,  power
                  or  option  given to it  hereunder  or to insist  upon  strict
                  compliance   with  or   performance   of  the  other   Party's
                  obligations under this Agreement, shall constitute a waiver of
                  the   provisions  of  this   Agreement  with  respect  to  any
                  subsequent  breach  thereof  or a waiver  by any  Party of its
                  right at any time  thereafter  to  require  exact  and  strict
                  compliance with the provisions thereof.

         10.4     Force  Majeure.  The  Parties  shall  not be  responsible  for
                  failure to perform hereunder due to force majeure, which shall
                  include, but not be limited to: fires, floods, riots, strikes,
                  labor disputes,  freight embargoes or  transportation  delays,
                  shortage  of  labor,   inability  to  secure  fuel,  material,
                  supplies,  equipment  or  power  at  reasonable  prices  or on
                  account  of  shortage  thereof,  acts of God or of the  public
                  enemy, war or civil disturbances, any existing or future laws,
                  rules,  regulations or acts of any  government  (including any
                  orders,  rules or regulations issued by any official or agency
                  or such  government)  affecting  a Party that  would  delay or
                  prohibit  performance  hereunder,  or  any  cause  beyond  the
                  reasonable  control of a Party.  If an event of force  majeure
                  should occur,  the affected  Party shall  promptly give notice
                  thereof to the other Party and such  affected  Party shall use
                  its reasonable  best efforts to cure or correct any such event
                  of force majeure.

         10.5     Governing Law and Dispute Resolution.  This Agreement shall be
                  governed by and construed in  accordance  with the laws of the
                  State of Utah,  applicable to contracts  made and to be wholly
                  performed  within such State.  Any dispute arising out of this
                  Agreement,  if not  resolved by mutual  agreement of NSIMG and
                  NSUSA within 30 days after  written  notice of such dispute is
                  given by NSIMG or NSUSA, as the case may be, shall be resolved
                  through  arbitration  with the Utah office and division of the
                  American  Arbitration  Association  ("AAA"). If the dispute is
                  not  resolved  within such 30-day  period,  the Parties  shall
                  petition   the   AAA  to   promptly   appoint   a   competent,
                  disinterested person to act as such arbitrator. Within 30 days
                  after the designation or appointment of such arbitrator,  such
                  arbitrator  shall be  required  to  commence  the  arbitration
                  proceeding  in the  state  of Utah at a time  and  place to be
                  fixed by the arbitrator,  who shall so notify NSIMG and NSUSA.
                  Such  arbitration  proceeding shall be conducted in accordance
                  with the applicable rules and procedures of the AAA, and/or as
                  otherwise may be agreed by NSIMG and NSUSA and may be enforced
                  in any court of competent jurisdiction. The expenses and costs
                  of such  arbitration  shall be  divided  and borne  equally by
                  NSIMG and NSUSA; provided,  that such of NSIMG and NSUSA shall
                  pay all fees and  expenses  incurred  by it in  presenting  or
                  defending against such claim, right or cause of action.

         10.6     Integrated  Contract.  This Agreement  constitutes  the entire
                  agreement  between the Parties  relating to the subject matter
                  hereof   and   supersedes   all   prior   or   contemporaneous
                  negotiations,  representations,  agreements and  understanding
                  (both oral and written) of the Parties.

         10.7     Modifications and Amendments.  No supplement,  modification or
                  amendment of this  Agreement  shall be binding unless it is in
                  writing and executed by all Parties.

         10.8     Severability.  To  the  extent  that  any  provision  of  this
                  Agreement   is  (or,  in  the  opinion  of  counsel   mutually
                  acceptable to all Parties,  would be)  prohibited,  judicially
                  invalidated  or  otherwise   rendered   unenforceable  in  any
                  jurisdiction  relevant to the Parties, such provision shall be
                  deemed  ineffective  only to the  extent of such  prohibition,
                  invalidation or  unenforceability  in that  jurisdiction,  and
                  only  within that  jurisdiction.  Any  prohibited,  judicially
                  invalidated or unenforceable  provision of this Agreement will
                  not invalidate or render  unenforceable any other provision of
                  this  Agreement,  nor will such provision of this Agreement be
                  invalidated   or   rendered   unenforceable   in   any   other
                  jurisdiction.

         10.9     Counterparts  and Headings.  This Agreement may be executed in
                  one or more  counterparts,  each of which  shall be  deemed an
                  original,  but all of which together shall  constitute one and
                  the same  instrument.  All  headings and captions are inserted
                  for  convenience  of  reference  only and shall not affect the
                  meaning or interpretation of any provision hereof.

         IN WITNESS  WHEREOF,  the  Parties  have caused  this  Agreement  to be
executed in the United  States of America by their  respective  duly  authorized
representatives as of the day and year first-above written.

NU SKIN INTERNATIONAL                                NU SKIN USA, INC.
MANAGEMENT GROUP, INC.

By:      /s/ Blake M. Roney                           By:    /s/ Keith R. Halls
Name:    Blake M. Roney                               Name:  Keith R. Halls
Title:   President                                    Title: Vice President
EX-10.34

(This is the form of Wholesale  Distribution Agreement for Nu Skin USA, Inc. and
the other North  American  Private  affiliates.  Payments  are paid in the local
currency of the country in which the private affiliate operates)

                           Nu Skin International, Inc.
                                       AND
                                Nu Skin USA, Inc.

                        WHOLESALE DISTRIBUTION AGREEMENT

                                TABLE OF CONTENTS

                                                                            Page

ARTICLE I      DEFINITIONS....................................................2
         1.1   "Agreement"....................................................2
         1.2   "Independent Distributor Network"..............................2
         1.3   "Intercompany Agreements"......................................2
         1.4   "NSI Independent Distributor"..................................2
         1.5   "NSI"..........................................................2
         1.6   "Products".....................................................2
         1.7   "Sales Aids"...................................................3
         1.8   "Territory"....................................................3
         1.9   "Trademarks"...................................................3

ARTICLE II     APPOINTMENT AS EXCLUSIVE WHOLESALE DISTRIBUTOR.................3
         2.1   Scope..........................................................3
         2.2   Sub-distributors...............................................3
         2.3   Sales of Products and Sales Aids...............................3
         2.4   NSI Sales in the Territory.....................................4
         2.5   Sales Outside the Territory....................................4
         2.6   Territory Orders and Inquiries.................................4

ARTICLE III    GOVERNMENTAL APPROVALS AND REGISTRATIONS.......................5

ARTICLE IV     OBLIGATIONS OF NSUSA AS EXCLUSIVE WHOLESALE DISTRIBUTOR
               IN THE TERRITORY...............................................5
         4.1   Marketing and Distribution.....................................5
         4.2   NSUSA Operations...............................................6
         4.3   Pricing Information............................................7
         4.4   NSUSA Claims and Representations...............................7
         4.5   Capitalization.................................................7
         4.6   Customer Support...............................................7
         4.7   Allocation of Expenses.........................................7

ARTICLE V      PURCHASE SALE & DELIVERY OF PRODUCTS AND SALES AIDS............8
         5.1   Agreement to Purchase..........................................8
         5.2   Payment Due Date...............................................9
         5.3   Passage of Title and Risk of Loss..............................9
         5.4   Product Returns/Exchanges Inspection...........................9

ARTICLE VI     PRODUCT AND SALES AIDS PURCHASE PRICES AND TERMS OF PAYMENT...10
         6.1   Product Availability and Pricing..............................10
         6.2   Payment Method................................................10

ARTICLE VII    OBLIGATIONS OF NSUSA AS SUPPLIER OF PRODUCTS AND
               SALES AIDS....................................................11

         7.1   Product Formulation...........................................11
         7.2   Warranty......................................................11
         7.3   Delivery......................................................11

ARTICLE VIII   SALE AND MANUFACTURE OF PRODUCTS..............................12
         8.1   Non-Competing Products........................................12
         8.2   Competing Products............................................12
         8.3   Discontinued Products.........................................12

ARTICLE IX     NATURE OF RELATIONSHIP........................................13

ARTICLE X      TERM..........................................................13

ARTICLE XI     TERMINATION...................................................13

ARTICLE XII    EFFECT OF TERMINATION.........................................15

ARTICLE XIII   CONFIDENTIALITY...............................................16

ARTICLE XIV    INDEMNIFICATION AND INSURANCE.................................17

ARTICLE XV     MISCELLANEOUS 19
         15.1  Assignment....................................................19
         15.2  Notices.......................................................19
         15.3  Waiver and Delay..............................................20
         15.4  Force Majeure.................................................20
         15.5  Governing Law and Dispute Resolution..........................21
         15.6  Integrated Contract...........................................21
         15.7  Modifications and Amendments..................................22
         15.8  Severability..................................................22
         15.9  Counterparts and Headings.....................................22

                        WHOLESALE DISTRIBUTION AGREEMENT

         THIS WHOLESALE DISTRIBUTION AGREEMENT (hereinafter "Agreement") entered
into and made effective this 31st day of December,  1997 (the "Effective Date"),
by and between Nu Skin U.S.A.,  Inc., a corporation  organized under the laws of
the State of Delaware, U.S.A., (hereinafter "NSUSA"), and Nu Skin International,
Inc.,  a  corporation  organized  under  the  laws the  State  of Utah,  U.S.A.,
(hereinafter "NSI").  Hereinafter,  NSUSA and NSI collectively shall be referred
to as the "Parties."
                               W I T N E S S E T H

         WHEREAS,  NSI is engaged in the design,  production  and  marketing  of
Products and Sales Aids (as  hereinafter  defined) for  distribution  in markets
through a network of independent distributors; and,

         WHEREAS,  NSUSA desires,  on the terms and conditions  hereinafter  set
forth, to act as NSI's  exclusive  distributor of NSI of Products and Sales Aids
in the Territory (as hereinafter defined); and,

         WHEREAS,  NSI is willing,  on the terms and conditions  hereinafter set
forth, to grant to NSUSA the exclusive right to so distribute Products and Sales
Aids in the Territory; and,

         WHEREAS,  the  Parties  wish to  enter  into a  Wholesale  Distribution
Agreement as set forth herein; NOW, THEREFORE, in consideration of the premises,
the mutual covenants herein contained and other good and valuable consideration,
the receipt and sufficiency of which are hereby acknowledged, the parties hereto
agree as follows:

                                    ARTICLE I
                                   DEFINITIONS

         For the purposes of this  Agreement the  following  words,  terms,  and
phrases  shall have the meaning  assigned to them in this  Article I, unless the
context  otherwise  requires or the parties  otherwise agree within the terms of
this Agreement: 1.1 "Agreement" shall mean this Wholesale Distribution Agreement
between NSI and NSUSA (together with any exhibits and schedules hereto),  as the
same may be modified, amended or supplemented from time to time.

         1.2 "Independent Distributor Network" shall mean the network of all NSI
Independent Distributors.

         1.3  "Intercompany  Agreements"  shall mean the Wholesale  Distribution
Agreement,  The Licensing and Sales Agreement, The Management Services Agreement
and the Trademark/Tradename Agreement between the Parties.

         1.4 "NSI  Independent  Distributor"  shall  mean a person  or  business
entity  authorized  by  contract  with  NSI  to  distribute,  as an  independent
contractor,  the  Products and Sales Aids in  accordance  with the terms of such
distributor contract.

         1.5 "NSI" shall mean Nu Skin  International,  Inc., a corporation  duly
organized and existing under the laws of the State of Utah, U.S.A.

         1.6 "Products"  shall mean  cosmetics,  nutritional  products,  dietary
supplements,   vitamins,   over-the-counter   drugs,   quasi-drugs,   drugs  and
pharmaceutical products that are produced,  manufactured or purchased by NSI for
sale or resale, and bearing a Nu Skin brand or trademark existing as of the date
hereof,  subject to  availability  due to local  regulatory  requirements in the
Territory.

         1.7 "Sales  Aids" shall mean  materials,  in whatever  form,  designed,
approved and produced by NSUSA to assist in the marketing of the Products in the
Territory.

         1.8 "Territory"  shall mean the United States of America  including all
its territories.

         1.9 "Trademarks" shall mean those words, symbols, devices, logos, trade
names  and  company  names  or  combinations  thereof  owned  by NSI and used in
relation to or on Products and Sales Aids, whether or not registered.

                                   ARTICLE II
                 APPOINTMENT AS EXCLUSIVE WHOLESALE DISTRIBUTOR

         2.1 Scope.  NSI hereby appoints NSUSA as NSI's  exclusive  distributor,
during the term of this Agreement, for the sale and distribution of Products and
Sales Aids in the Territory,  under the Products' names,  logos, and Trademarks,
subject to all terms and conditions of this Agreement,  and NSUSA hereby accepts
such appointment and authorization.

         2.2 Sub-distributors. Except for the sale of Products and Sales Aids to
NSI  Independent  Distributors,  NSUSA  shall  not,  without  the prior  written
approval of NSI,  appoint  sub-distributors  or agents to promote or  distribute
Products or Sales Aids inside or outside the Territory.

         2.3 Sales of Products and Sales Aids.

                  2.3(a) NSUSA agrees that any distribution of Products or Sales
         Aids  in  the  Territory   shall  be  made  only  to  NSI   Independent
         Distributors.

                  2.3(b) To facilitate  sales to NSI  Independent  Distributors,
         NSUSA  shall have the right to access  information  regarding  such NSI
         Independent  Distributors  in the Territory on NSI's computer system or
         as otherwise retained by NSI .

         2.4 NSI Sales in the Territory.  NSI agrees not to sell and, to use its
best efforts to prohibit any third party from selling  Products or Sales Aids to
any party  within  the  Territory  or to any party  outside  the  Territory  for
delivery  within  the  Territory,  except  to NSUSA  pursuant  to the  terms and
conditions  of this  Agreement,  unless NSI has received the written  consent of
NSUSA.  Notwithstanding the foregoing, NSI retains the right to license to other
entities the use of the  Independent  Distributor  Network for  distribution  of
products other than those included in the definition of Products in Section 1.5,
without the consent of NSUSA.

         2.5 Sales Outside the Territory. NSUSA agrees that it will neither sell
nor enable any third party to sell  Products or Sales Aids outside the Territory
or sell  Products or Sales Aids to any party within the  Territory for resale or
delivery  outside  the  Territory.  Further,  NSUSA shall not promote or solicit
customers  for Products or Sales Aids sales outside the  Territory.  NSUSA shall
not  establish  any  facility  outside the  Territory  through  which orders are
solicited or in which  inventories  of Products or Sales Aids are stored without
NSI's written consent.

         2.6 Territory Orders and Inquiries.  The Parties  acknowledge that from
time to time inquiries and orders  concerning  the Territory will arise.  If NSI
receives any order or inquiry  concerning  the sale of Products or Sales Aids in
the  Territory,  NSI agrees to give  prompt  notice of such  inquiry or order to
NSUSA,  such  notice to include  the name and  address of the person  making the
order or inquiry as well as any other relevant  details  regarding such order or
inquiry  that NSUSA shall  reasonably  request.  If NSUSA  receives any order or
inquiry  concerning  the sale of Products or Sales Aids  outside the  Territory,
NSUSA agrees to give NSI prompt notice of such inquiry or order,  such notice to
include the name and address of the person making the order or inquiry,  as well
as any other  relevant  details  regarding  such order or inquiry that NSI shall
reasonably request.

                                   ARTICLE III
                    GOVERNMENTAL APPROVALS AND REGISTRATIONS

         NSUSA agrees to obtain,  or cause to be obtained,  at its sole cost and
expense, any governmental approval and make, or cause to be made, any filings or
notifications  required under all applicable laws, regulations and ordinances of
the  Territory  to enable  this  Agreement  to become  effective,  to enable the
Products  or Sales Aids to be  imported in the  Territory  (except as  otherwise
provided  herein) or to enable any payment  pursuant to the  provisions  of this
Agreement  to be made.  NSUSA  agrees to keep NSI  informed  of the  progress in
obtaining all such government approvals.

                                   ARTICLE IV
                   OBLIGATIONS OF NSUSA AS EXCLUSIVE WHOLESALE
                          DISTRIBUTOR IN THE TERRITORY

         4.1  Marketing  and  Distribution.   NSUSA  shall  have  the  following
obligations with respect to marketing and distribution of the Products and Sales
Aids:

                  4.1(a)  To use its best  efforts  to  further  the  promotion,
         marketing,  sales and other distribution of the Products and Sales Aids
         in the Territory.

                  4.1(b) To maintain, or cause to be maintained, an adequate and
         balanced  inventory of  Products,  Sales Aids,  supplies and  necessary
         materials  to promote,  market,  sell and  distribute  the Products and
         Sales Aids within the Territory.

                  4.1(c)  To  ensure  that  all  inquiries  by  NSI  Independent
         Distributors  and  customers,  including  complaints  are  responded to
         promptly.  To ensure that all orders are processed and all shipments of
         Products  and Sales  Aids are made  within  the  Territory  in a timely
         fashion.

                  4.1(d) To diligently  investigate or cause to be  investigated
         all leads with  potential  customers  referred  to it by NSI or NSI, or
         their affiliates.

                  4.1(e) To permit NSI to visit NSUSA and to visit NSUSA's place
         of business and inspect its  inventories,  service  records,  financial
         records and other relevant documents.

                  4.1(f) To  maintain,  cause to be  maintained,  or contract to
         maintain,  adequate personnel,  distribution and laboratory  facilities
         dedicated on a full-time or part-time  basis to the quality control and
         sale of Products,  in compliance with and to the extent required by all
         laws, ordinances and regulations applicable within the Territory.

                  4.1(g) To provide,  at the request of NSI, a business plan for
         the term and in the form and detail reasonably  requested by NSI and to
         update such business plan as reasonably requested by NSI.

                  4.1(h) To  provide,  at the  request  of NSI,  reports  of its
         activities  and sales  respecting  the  Products  and Sales Aids in the
         Territory  in a form and in such detail and for such time period as NSI
         may reasonably require.

         4.2  NSUSA  Operations.  NSUSA  agrees  to  maintain,  or  cause  to be
maintained,  such  facilities and other places of business  within the Territory
necessary to effect the purposes and intentions of this Agreement. NSUSA further
agrees  to  bear  all  costs  and   expenses  it  incurs  in  the   negotiation,
memorialization,  execution and performance of all leases,  rentals,  equipment,
salaries,   taxes,   licenses,   insurance,   permits,   telephone,   telegraph,
promotional,  advertising,  travel,  accounting and legal expenses,  relating to
such facilities.

         4.3 Pricing Information.  At the request of NSI, NSUSA agrees to advise
NSI of the  distribution  prices of the Products or Sales Aids to be sold to NSI
Independent Distributors within the Territory.

         4.4  NSUSA  Claims  and  Representations.  NSUSA  shall  not  make  any
promises,  representations,  warranties or guarantees  respecting  the Products,
Sales  Aids or the NSI  distributor  sales  and  compensation  plan,  except  in
accordance with those  representations,  warranties or guarantees as provided by
NSI with respect  thereto and in accordance and  compliance  with the applicable
laws of the Territory.

         4.5  Capitalization.  NSUSA agrees to capitalize  itself adequately and
maintain its operations both on a financially sound basis and in compliance with
all applicable laws, regulations or ordinances covering the operations of such a
business entity within any country in which it may conduct business.

         4.6 Customer  Support.  NSI agrees to  cooperate  with NSUSA in dealing
with any NSI  Independent  Distributor  or customer  complaints  concerning  the
Products  and the Sales Aids and to take any action  requested by NSUSA to solve
such  complaints.  NSI also agrees to assist NSUSA in arranging for any customer
warranty service required by law or required pursuant to the judgement of NSUSA.

         4.7      Allocation of Expenses.

                  4.7(a)  Import  Licenses.  To the extent  import  licenses are
         required  for the  importation  of the  Products or Sales Aids into the
         Territory, NSUSA hereby agrees that it will be responsible for securing
         and  maintaining  such  import  licenses  and  payment of all costs and
         expenses associated therewith.

                  4.7(b)  Import   Expenses.   NSUSA  agrees  that  it  will  be
         responsible  for payment of all customs duties,  excise taxes,  similar
         governmental  charges  and  levies,  and any other  charges or expenses
         related to any Products or Sales Aids imported into the Territory.

                  4.7(c) Other  Expenses.  In addition to the costs and expenses
         described  in clauses (a) and (b) above,  NSUSA  agrees that it will be
         responsible  for payments of the  following  expenses,  fees and costs,
         related to the  development  and maintenance of the Nu Skin business in
         the Territory: (a) fees and expenses to incorporate operating entities;
         (b) fees and expenses for obtaining business licenses and permits;  (c)
         fees,  costs and expenses  incurred in drafting and producing  required
         promotional  documentation,  Sales Aids, and other  literature  such as
         product  catalogues as well as contracts such as local product purchase
         agreements; (d) fees and costs incurred in determining the requirements
         for registering  Products,  including  ascertaining  and complying with
         labelling  and  custom\import  requirements;  (e)  expenses  and  costs
         related  to  locating  and  establishing  office,  warehouse  and other
         physical facilities, including build out, furnishings and equipment, as
         well as negotiation and securing of necessary  leases and permits;  (f)
         all costs and expenses  related to hiring a general  manager and staff,
         and compliance with local labor laws and requirements.

                                    ARTICLE V
             PURCHASE, SALE AND DELIVERY OF PRODUCTS AND SALES AIDS

         5.1  Agreement  to  Purchase.  NSUSA  shall  order such  quantities  of
Products  and Sales Aids as it deems  necessary  to meet its sales  requirements
within the Territory.

                  5.1(a)  NSI shall use its best  effort to supply  and  deliver
         Products  and Sales  Aids to NSUSA in a timely and  productive  manner,
         subject to Section 15.4 hereof and the  availability  of NSI's  current
         inventory of the Product(s) or Sales aids requested by NSUSA.

                  5.1(b)   NSUSA  shall   source   Products   and  Sales  Aid(s)
         exclusively from NSI; provided however that, if NSI cannot deliver such
         Product(s)  or Sales Aid(s) in a timely  fashion,  NSUSA may source any
         such Product(s) or Sales Aid(s) from any other Nu Skin  affiliate.  5.2
         Payment  Due Date.  NSUSA shall pay for each  delivery of Products  and
         Sales Aids within sixty (60) days after the date of arrival or the date
         of dispatch of a commercial  shipping invoice,  whichever is later, and
         shall make  payment  for such  Products  and Sales Aids as  provided in
         Section 6.2 of this Agreement.

         5.3  Passage  of Title and Risk of Loss.  Title to and risk of loss for
any Product(s) or Sales Aid(s)  ordered and supplied  pursuant to this Agreement
shall pass to NSUSA upon  delivery of the goods  unless  otherwise  indicated in
writing.  Delivery  shall  be  made  in  a  commercially  reasonable  manner  in
accordance  with  standards  applicable in the trade and industry.  Delivery and
passage  of  title   shall  be   effected   within  the   confines  of  the  NSI
distribution/warehousing  facility as NSUSA personnel pick Products and/or Sales
Aids from inventory set for shipping to Independent Distributors.

         5.4 Product Returns/Exchanges Inspection. If any Products or Sales Aids
are returned to NSUSA because of defect, NSUSA shall within forty-five (45) days
following  actual  receipt,  return  such  Products or Sales Aids to NSI. In the
event of such a return, NSI shall make appropriate  arrangements,  acceptable to
NSUSA,  to replace any such defective  Products or Sales Aids at NSI's sole cost
and expense or, failing such  replacement,  shall,  at the option of NSI, either
credit the  purchase  price of the  defective  Products or Sales Aids to NSUSA's
account or promptly grant NSUSA a cash refund for such purchase price. If NSI is
not  notified  in  writing  of any  defective  Products  or  Sales  Aids  within
forty-five (45) days after actual receipt thereof by NSUSA,  then NSUSA shall be
deemed to have  waived  its right to claim any defect in the  Products  or Sales
Aids;  provided that for any latent or other defect not  reasonably  discernible
upon inspection of the Products or Sales Aids under the prevailing circumstances
NSUSA shall have until  forty-five  (45) days after  discovery of such defect to
exercise its rights under this Section 5.4.

                                   ARTICLE VI
           PRODUCT AND SALES AIDS PURCHASE PRICES AND TERMS OF PAYMENT

         6.1 Product Availability and Pricing. Prices to be paid by NSUSA to NSI
for  Products  and  Sales  Aids  purchased  hereunder  shall be  negotiated  and
determined  on an arm's length basis and be adjusted from time to time as agreed
by the Parties in writing,  provided  that the purchase and price terms shall be
based upon the terms offered by NSI to its other Nu Skin affiliates.

         6.2  Payment  Method.  NSUSA  shall  pay the  commercial  invoices  for
Products and Sales Aids shipped under this  Agreement in  immediately  available
funds by wire  transfer to a bank or banks  designated  by NSI, or by such other
means of payment  agreed to by NSI from time to time.  All purchases of Products
and Sales Aids will be payable in U.S.  dollars . Without  limiting any of NSI's
other rights and remedies  pursuant to this  Agreement,  amounts not paid within
the time period set forth in the payment  provisions  herein shall bear interest
at the prime  interest  rate as  reported in The Wall  Street  Journal  plus two
percent (2%) for the full period outstanding.

                                   ARTICLE VII
           OBLIGATIONS OF NSUSA AS SUPPLIER OF PRODUCTS AND SALES AIDS

         7.1 Product  Formulation.  NSI and NSUSA agree to cooperate to mutually
determine the formulae or  ingredients  to be used for Products in the Territory
based on local market regulations and consumer  preferences.

         7.2  Warranty.  NSI warrants  that the Products and Sales Aids supplied
hereunder  shall be  merchantable  under  (and  will  comply  with) the laws and
regulations of the  jurisdiction in which  distribution of such Product or Sales
Aid is intended;  that it will deliver good title  thereto and that Products and
Sales Aids will be  delivered  free from any lawful  security  interest or other
lien or encumbrance.

                  7.2(a) NSI's liability for any breach of such warranties shall
         not exceed in amount the price of the Products or Sales Aids in respect
         of which  any  breach  is  claimed.  NSI'S  WARRANTY  STATED  HEREIN IS
         EXPRESSLY  IN  LIEU  OF  ANY  OTHER  WARRANTIES,  EXPRESS  OR  IMPLIED,
         INCLUDING ANY IMPLIED WARRANTY OF FITNESS FOR A PARTICULAR PURPOSE.

                  7.2(b) NSI neither assumes nor authorizes any person or entity
         to assume for it any other liability in connection with the Products or
         Sales  Aids  supplied  hereunder,  and there are no oral  contracts  or
         warranties collateral to or affecting this Agreement.  NSI shall not be
         liable to NSUSA or any third  parties  for  consequential,  special  or
         incidental damages.

         7.3  Delivery.  NSI shall  promptly,  in  accordance  with  normal  and
commercially  reasonable delivery schedules in the trade, deliver to NSUSA those
Products or Sales Aids for which NSUSA  requires in  accordance  with  Article V
hereof.

                                  ARTICLE VIII
                        SALE AND MANUFACTURE OF PRODUCTS

         8.1 Non-Competing Products. Nothing contained herein, shall restrict or
prohibit  NSUSA  from  selling,  distributing,  manufacturing  or  causing to be
manufactured  products or materials which do not compete  directly or indirectly
with the  Products  and Sales  Aids,  provided  that such other  products do not
infringe upon any patent,  name,  Trademark,  emblem,  trade name, design right,
model or other commercial or industrial property right of NSI.

         8.2 Competing Products. During the term of this Agreement,  NSUSA shall
not,  and  shall  not  authorize  a third  party  to,  manufacture,  cause to be
manufactured, distribute or sell (i) any products or materials which directly or
indirectly  compete  with the  Products  or the Sales Aids or (ii) copies of the
Products,  Sales Aids, or other  products that might  reasonably be deemed under
U.S. or foreign law to be confusingly  similar to the Products or Sales Aids, in
each case without the prior written consent of NSI.

         8.3 Discontinued Products.  Notwithstanding the foregoing, in the event
NSUSA receives notice from NSI of the discontinuance of the sale of any Product,
NSUSA  may  elect  to  manufacture  or cause to be  manufactured  such  Product;
provided that, if such discontinued Product competes directly or indirectly with
any other NSI Product,  the prior written consent of NSI shall be required which
consent  shall not be  unreasonable  withheld or delayed.  If NSUSA elects to so
manufacture or cause to be manufactured such discontinued  Product, NSI shall, ,
request  that NSI license the formula to such  discontinued  Product to NSUSA on
substantially  the same  terms as set forth in the  Trademark/Tradename  License
Agreement, dated as of the date hereof, by and between NSI and NSUSA.

                                   ARTICLE IX
                             NATURE OF RELATIONSHIP

The   relationship  of  NSUSA  and  NSI  shall  be  and  at  all  times  remain,
respectively,  that of independent  contractor and  contracting  party.  Nothing
contained or implied in this Agreement  shall be construed to constitute  either
party as the  legal  representative  or agent of the other or to  constitute  or
construe the Parties as  partners,  joint  venturers,  co-owners or otherwise as
participants  in a joint or common  undertaking.  Neither Party is authorized to
conclude any contract or agreement  or make any  commitment,  representation  or
warranty  that binds the other or  otherwise  act in the name of or on behalf of
the other.

                                    ARTICLE X
                                      TERM

          This  Agreement  shall be effective from the Effective Date for a term
of five (5) years  unless  terminated  pursuant  to Article XI. The Term of this
Agreement  shall be  renewed  automatically  for  successive  one (1) year terms
unless terminated 90 days prior to the expiration of the current term.

                                   ARTICLE XI
                              TERM AND TERMINATION

         11.1 Term.  This  Agreement  shall be effective from the Effective Date
for a term of five (5) years unless terminated  pursuant to paragraph 7.2 below.
The term of this  Agreement  shall be renewed  automatically  for successive one
year terms unless terminated (90) days prior to the then current term.

         11.2  Termination.  This  Agreement  may be  terminated by either party
immediately or at any time after the occurrence of any of the following events:

                  (a) the other Party shall  commence  any case,  proceeding  or
         other action (i) under any existing or future law of any  jurisdiction,
         domestic or foreign, relating to bankruptcy, insolvency, reorganization
         or relief of debtors,  seeking to have an order for relief entered with
         respect to it, or seeking to adjudicate it a bankrupt or insolvent,  or
         seeking   reorganization,    arrangement,    adjustment,    winding-up,
         liquidation,  dissolution, compensation or other relief with respect to
         it or its debts,  or (ii) seeking  appointment of a receiver,  trustee,
         custodian or other similar action; or

                  (b) there shall be commenced against the other Party any case,
         proceeding or other action of a nature  referred to in clause (a) above
         which  (A)  results  in the  entry of an order  for  relief or any such
         adjudication or appointment or (B) remains undismissed, undischarged or
         unbonded for a period of 90 days.  Events  described in clauses (a) and
         (b) of this Section 7.2 shall be referred to as a  "Bankruptcy  Event".
         If a Bankruptcy  Event occurs,  all amounts owing under this  Agreement
         shall become immediately due and payable, without any notice thereof.

         11.3 Termination on Default. This Agreement may be terminated by either
party,  if the other  party is in default  in the  performance  of any  material
obligation  under this  Agreement  and such  default  has not been cured  within
ninety  (90)  days  after  receipt  of  written  notice of such  default  by the
defaulting party.

         11.4  Termination  by NSI . This Agreement may be terminated by NSI (a)
if the original  pre-IPO  shareholders of Nu Skin Asia Pacific no longer owns or
controls a majority of the voting interest in NSUSA;  such  termination  will be
effective  thirty (30) days after  delivery of written notice by NSI to NSUSA of
the  occurrence  of a change in control  and its  intention  to  terminate  this
Agreement based thereon); or, (b) if NSUSA causes or allows a judgment in excess
of  twenty-five  million  dollars  ($25,000,000)  to be  entered  against  it or
involuntarily  allows a lien, security interest,  or other encumbrance to attach
to its assets which secures an amount in excess of twenty-five  million  dollars
($25,000,000).

         11.5 Survival of Obligations. The obligations of the Parties to pay any
sums  which are due and  payable as of the  expiration  or  termination  of this
Agreement shall survive the expiration or termination of this Agreement.

         11.6 Reversion of Rights. Upon termination of this Agreement by NSI all
rights and licenses  herein granted to NSUSA shall  immediately  cease and shall
revert to NSI, and NSUSA shall cease representing to any third party that it has
any right to use, assign, convey or otherwise transfer the Licensed Property.

                                   ARTICLE XII
                              EFFECT OF TERMINATION

         12.1 Upon termination of this Agreement by NSI, all rights and licenses
herein  granted to NSUSA  shall  cease and shall  revert to NSI and NSUSA  shall
immediately cease holding itself out to the public as NSI's exclusive  wholesale
distributor in the Territory or otherwise represent that it is associated in any
manner with NSI.

         12.2 Upon  termination of this  Agreement,  NSI may either (a) deliver,
and NSUSA shall pay for,  all  Products and Sales Aids ordered by NSUSA prior to
such  termination  or (b) cancel,  without cost or liability,  the order of such
Products or Sales Aids. 12.3 Upon  termination of this Agreement,  neither party
shall be released from its obligations to pay monies due or to become due to the
other party or to complete any unfulfilled obligations under this Agreement, and
each party shall  immediately pay, perform and discharge all debts,  obligations
and liabilities hereunder.

         12.4 Upon  termination of this Agreement for any reason,  neither party
shall be liable for any special, indirect, incidental, punitive or consequential
damages, regarding such termination, irrespective of whether such obligations or
liabilities may be  contemplated in any law applicable  within the Territory and
or elsewhere,  and,  except as otherwise  provided by applicable law, each party
hereby waives and relinquishes any rights,  pursuant to law or otherwise, to any
such damages. The remedies contained herein shall be exclusive.

         12.5 The  provisions  of Article XII,  Article XIII and Article XIV, as
well as any other  provisions  that by their  terms so  provide,  shall  survive
termination of this Agreement and continue in full force and effect thereafter.

                                  ARTICLE XIII
                                 CONFIDENTIALITY

         13.1 All  trade  secrets,  proprietary  technology,  know-how  or other
non-public or proprietary business or technical information owned or used by NSI
or NSUSA and supplied to or acquired by the other whether in oral or documentary
form  (the  "Confidential  Information")  shall  be  supplied  and  acquired  in
confidence  and shall be solely for the use of the receiving  party  pursuant to
this  Agreement  and  such  party  shall  keep  the   Confidential   Information
confidential  and shall not  disclose  the same,  at any time during the term of
this  Agreement  or after  its  termination,  except  to its  employees,  or its
affiliates,  or its  affiliates'  employees  for the purposes of its business in
accordance  with this  Agreement and except as may be required by law;  provided
that if the receiving party determines that a disclosure is required by law, the

receiving  party  shall  notify  the  disclosing  party  in  order  to give  the
disclosing  party an opportunity  to seek an injunction or otherwise  attempt to
keep the Confidential  Information  confidential.  The receiving party shall, at
the  request  of the  disclosing  party,  destroy  or  return  the  Confidential
Information  without  retaining  copies  if,  as  and  when  this  Agreement  is
terminated or expires.  For purposes of this Agreement,  the term  "Confidential
Information"  shall  not  include  information  or  documents  that  (i)  become
generally  available to the public other than as a result of a disclosure by the
receiving party, (ii) was otherwise  lawfully  available to the receiving party,
or (iii) was generated  independently  by the receiving party. The provisions of
this Article shall survive termination of this Agreement.

                                   ARTICLE XIV
                          INDEMNIFICATION AND INSURANCE

         14.1  NSI  agrees  during  and  after  the  term of this  Agreement  to
indemnify  and  hold  harmless  NSUSA  from  liability,  loss,  cost or  damage,
(including  reasonable  attorneys'  fees)which  NSUSA  may  incur as a result of
claims,  demands or  judgements,  of any kind or nature,  by anyone  whomsoever,
arising  out of (i) an alleged or actual  defect in the design,  manufacture  or
content of, or any harm  caused by any  Products or Sales Aids or the failure of
any  Product  to  comply  with all  applicable  regulatory  requirements  in the
Territory;  or (ii) a claim that NSI's  proprietary  information  infringes  any
patent, copyright,  trade secret or other intellectual property right of a third
party;  provided  that NSUSA  provides NSI with prompt  notice in writing of any
such claim or demand and NSUSA  cooperates with NSI in the defense or settlement
of any such claim or action.  Notwithstanding  the foregoing,  NSI shall have no
obligation to indemnify NSUSA for any liabilities arising out of NSUSA's failure
or the failure of the NSI Independent  Distributors in the Territory to utilize,
sell,  market or promote the  Products  (i) in the manner for which the Products
are reasonably intended, (ii) in compliance with Nu Skin policies and procedures
or (iii) as  contemplated by the  Intercompany  Agreements,  including,  but not
limited to,  liabilities  arising out of false or misleading  claims made by the
NSI  Independent  Distributors,  unless NSUSA shall have  requested  NSI to take
disciplinary  actions  against an NSI Independent  Distributor  operating in the
Territory and NSI shall have,  either  negligently or in breach of its fiduciary
duties, failed to take such actions against such NSI Independent Distributor and
the  failure  of NSI to take  such  actions  is deemed  to have  reasonably  and
proximately  resulted  in  NSUSA  incurring  a loss in  which  event  NSI  shall
indemnify  NSUSA for such loss pursuant to the  provisions of this Section 14.1.
14.2 NSUSA agrees  during and after the term of this  Agreement to indemnify and
hold harmless NSI from  liability,  loss, cost or damage  (including  reasonable
attorney's  fees),  which  NSI may  incur  as a result  of  claims,  demands  or
judgements,  of any kind or  nature,  by  anyone  whosoever,  arising  out of or
resulting  from the  possession,  use or sale of the  Products  or Sales Aids by
NSUSA or any of the NSI Independent  Distributors  (except to the extent NSI has
indemnified  NSUSA  against  such claims,  demands,  or  judgements  pursuant to
Section 14.1 hereof);

By way of  elaboration,  but not  limitation,  NSUSA shall indemnify NSI for any
liabilities arising out of NSUSA's failure or the failure of the NSI Independent
Distributors to utilize,  sell, sell,  market or promote the Products (i) in the
manner for which the Products are reasonably  intended,  (ii) in compliance with
Nu Skin policies and  procedures or (iii) as  contemplated  by the  Intercompany
Agreements,  including but not limited to,  liabilities  arising out of false or
misleading  claims made by NSI  Independent  Distributors.  Notwithstanding  the
foregoing,  in the event NSUSA  shall have  requested  NSI to take  disciplinary
actions against an NSI Independent  Distributors  operating in the Territory and
NSI shall have, either negligently or in breach of its fiduciary duties,  failed
to take such actions against such NSI Independent  Distributor,  NSUSA shall not
be obligated to indemnify NSI for any loss which NSI might incur as a reasonable
and proximate result of such failure. 14.3 At all times during and following the
terms of this  Agreement,  each of NSI and NSUSA shall  maintain  insurance  (or
cause the other  party to be added as an  additional  insured  to any policy not
maintained  by such party) with one or more  reputable  insurers  reasonable  in
coverage and amount in direct proportion and corresponding to the business to be
conducted by such party pursuant to this Agreement.

                                   ARTICLE XV
                                  MISCELLANEOUS

         15.1  Assignment.  This Agreement  shall be binding on and inure to the
benefit of the heirs,  successors,  assigns and  beneficiaries  of the  Parties;
provided  that  neither  Party  may  assign  this  Agreement  or any  rights  or
obligations  hereunder,  whether by operation of law or  otherwise,  without the
prior written consent of the other party's authorized  representative.  Any such
attempted assignment, without the written consent provided herein, shall be void
and unenforceable.

         15.2 Notices. All notices,  requests and other communications hereunder
shall be in writing and shall be deemed to have been duly given, if delivered by
hand, or if communicated by facsimile,  cable or similar electronic means to the
facsimile number or cable  identification  number as previously provided by each
party to the other,  at the time that  receipt  thereof  has been  confirmed  by
return electronic communication or signal that the message has been received, or
if mailed, ten (10) days after dispatch by registered airmail,  postage prepaid,
from any post office addressed as follows:

         If to NSI:        Attn.: General Manager
                           Nu Skin International, Inc.
                           75 West Center Street
                           Provo, Utah 84601
                           USA
                           Facsimile: 801-345-5999

         If to NSUSA:      Attn.:  General Manager
                           Nu Skin U.S.A., Inc.
                           75 West Center Street
                           Provo, Utah 84601
                           USA
                           Facsimile No.: 801-345-5099

         Either  party may change its  facsimile  number,  cable  identification
number or address by a notice  given to the other  party in the manner set forth
above.
         15.3  Waiver  and  Delay.  No waiver by either  party of any  breach or
default in performance by the other party, and no failure, refusal or neglect of
either party to exercise any right,  power or option given to it hereunder or to
insist  upon  strict  compliance  with  or  performance  of  the  other  party's
obligations under this Agreement, shall constitute a waiver of the provisions of
this  Agreement  with respect to any  subsequent  breach  thereof or a waiver by
either  party of its right at any time  thereafter  to require  exact and strict
compliance with the provisions  thereof.

         15.4 Force Majeure. The Parties shall not be responsible for failure to
perform hereunder due to force majeure,  which shall include, but not be limited
to:  fires,  floods,  riots,  strikes,  labor  disputes,  freight  embargoes  or
transportation  delays,  shortage of labor,  inability to secure fuel, material,
supplies,  equipment  or power at  reasonable  prices or on account of  shortage
thereof,  acts of God or of the public  enemy,  war or civil  disturbances,  any
existing or future laws, rules, regulations or acts of any government (including
any  orders,  rules or  regulations  issued  by any  official  or agency or such
government)   affecting  a  party  that  would  delay  or  prohibit  performance
hereunder, or any cause beyond the reasonable control of a party. If an event of
force  majeure  should  occur,  the affected  party shall  promptly  give notice
thereof to the other party and such affected party shall use its reasonable best
efforts to cure or correct any such event of force majeure.

         15.5  Governing Law and Dispute  Resolution.  This  Agreement  shall be
governed  by and  construed  in  accordance  with the laws of the State of Utah,
applicable to contracts made and to be wholly  performed  within such State. Any
dispute  arising out of this Agreement,  if not resolved by mutual  agreement of
NSI and NSUSA  within 30 days after  written  notice of such dispute is given by
NSI or NSUSA, as the case may be, shall be resolved  through the Utah office and
division of the American Arbitration  Association ("AAA"). If the dispute is not
resolved  within  such 30-day  period,  the Parties  shall  petition  the AAA to
promptly  appoint a competent,  disinterested  person to act as such arbitrator.
Within 30 days after the  designation or appointment  of such  arbitrator,  such

arbitrator shall be required to commence the arbitration proceeding in the State
of Utah at a time and place to be fixed by the  arbitrator,  who shall so notify
NSI and NSUSA. Such arbitration proceeding shall be conducted in accordance with
the  applicable  rules and  procedures  of the AAA,  and/or as otherwise  may be
agreed by NSI and  NSUSA.  The  decision  of the  arbitrator  shall be final and
binding  upon NSI and  NSUSA  and may be  enforced  in any  court  of  competent
jurisdiction.  The expenses and costs of such  arbitration  shall be divided and
borne equally by NSI and NSUSA;  provided,  that each of NSI and NSUSA shall pay
all fees and expenses  incurred by it in  presenting  or defending  against such
claim, right or cause of action.

         15.6 Integrated Contract. This Agreement together with the document and
agreements  referred  to herein  constitutes  the entire  agreement  between the
Parties  relating  to the  subject  matter  hereof and  supersedes  all prior or
contemporaneous  negotiations,  representations,  agreements and  understandings
(both oral and written) of the Parties.

         15.7  Modifications  and  Amendments.  No supplement,  modification  or
amendment  of this  Agreement  shall be  binding  unless  it is in  writing  and
executed by both of the Parties.

         15.8  Severability.  To the extent that any provision of this Agreement
is (or, in the opinion of counsel mutually acceptable to both parties, would be)
prohibited,  judicially  invalidated or otherwise rendered  unenforceable in any
jurisdiction,  such provision shall be deemed  ineffective only to the extent of
such prohibition,  invalidation or  unenforceability  in that jurisdiction,  and
only  within  that  jurisdiction.  Any  prohibited,  judicially  invalidated  or
unenforceable  provision  of  this  Agreement  will  not  invalidate  or  render
unenforceable any other provision of this Agreement,  nor will such provision of
this  Agreement  be  invalidated   or  rendered   unenforceable   in  any  other
jurisdiction.

         15.9  Counterparts and Headings.  This Agreement may be executed in one
or more  counterparts,  each of which  shall be deemed an  original,  but all of
which together shall  constitute one and the same  instrument.  All headings and
captions are inserted for convenience of reference only and shall not affect the
meaning or interpretation of any provision hereof.

         IN WITNESS  WHEREOF,  the  Parties  have caused  this  Agreement  to be
executed in the United  States of America by their  respective  duly  authorized
representatives as of the day and the year first above written.

NU SKIN INTERNATIONAL, INC.                          NU SKIN USA, INC.

By:      /s/  Steven J. Lund                         By:      /s/ Keith R. Halls
Name:    Steven J. Lund                              Name:    Keith R. Halls
Its:     Executive Vice President & Secretary        Its:     Vice President

EX-10.35

(This is the form of Licensing and Sales Agreement for Nu Skin USA, Inc. and the
other North American Private affiliates. Payments are paid in the local currency
of the country in which the private affiliate operates)

                           NU SKIN INTERNATIONAL, INC.
                                       AND
                               NU SKIN USA, INC.

                          LICENSING AND SALES AGREEMENT

                                TABLE OF CONTENTS

                                                                            Page

ARTICLE I         DEFINITIONS.................................................2
         1.1      "Agreement".................................................2
         1.2      "Bonus Payments"............................................2
         1.3      "Commission Expense.........................................2
         1.4      "Copyrights" ...............................................2
         1.5      "Distributor Contract"......................................3
         1.6      "Distributor Lists".........................................3
         1.7      "Fixed Commission Expense"..................................3
         1.8      "Independent Distributor Network"...........................3
         1.9      "Intercompany Agreements"...................................3
         1.10     "Introductory Kit"..........................................3
         1.11     "Know-How"..................................................3
         1.12     "Licensed Property".........................................3
         1.13     "Net Sales".................................................3
         1.14     "NSI Independent Distributor"...............................4
         1.15     "Products"..................................................4
         1.16     "Proprietary Information"...................................4
         1.17     "Resident NSI Independent Distributor"......................5
         1.18     "Sales Compensation Plan"...................................5
         1.19     "Sales Aids"................................................5
         1.20     "Territory".................................................5

ARTICLE II        GRANT OF LICENSE AND PARTIAL ASSIGNMENT OF
                  OBLIGATIONS; LICENSE FEES...................................5
         2.1      Grant of License............................................5
         2.2      Assignment of Obligations...................................5
         2.3      NSI's Interest in Licensed Property.........................6
         2.4      Recitals of Value of Licensed Property......................6
         2.5      Warranty of Title...........................................6
         2.6      Modifications...............................................6
         2.7      License Fee.................................................6

ARTICLE III       COMPUTATION AND PAYMENT TERMS...............................6
         3.1      Bonus Payments..............................................6
         3.2      License Fee.................................................8
         3.3      Records.....................................................9
         3.4      Payments to NSI.............................................9
         3.5      Payments to NSUSA...........................................9
         3.6      Default Rate................................................9

ARTICLE IV        CERTAIN OBLIGATIONS OF THE PARTIES UNDER
                  THE AGREEMENT...............................................9
         4.1      Certain Obligations, Rights and Duties of NSI...............9
         4.2      Certain Obligations, Rights and Duties of NSUSA............10

ARTICLE V         INTRODUCTORY KIT SALES.....................................11
         5.1      Agreement to Purchase Introductory Kits....................11
         5.2      Pricing....................................................11
         5.3      Payment Method.............................................11
         5.4      Quantities.................................................12
         5.5      Quality of Introductory Kits...............................12
         5.6      Merchantability............................................12

ARTICLE VI        GOVERNMENTAL APPROVALS, LAWS AND REGULATIONS...............12
         6.1      Government Approvals.......................................12
         6.2      Compliance with Laws.......................................13
         6.3      Compliance of Licensed Property............................13

ARTICLE VII       TERM AND TERMINATION.......................................13
         7.1      Term.......................................................13
         7.2      Termination................................................13
         7.3      Termination on Default.....................................14
         7.4      Termination on Change of Control...........................14
         7.5      Survival of Obligations....................................14
         7.6      Reversion of Rights........................................14

ARTICLE VIII      INFRINGEMENT; INDEMNIFICATION..............................15

ARTICLE IX        NATURE OF RELATIONSHIP.....................................16

ARTICLE X         CONFIDENTIALITY............................................17

ARTICLE XI        MAINTENANCE OF LICENSED PROPERTY; RECORDING................18

ARTICLE XII       TECHNOLOGY TRANSFER REGISTRY (TTR) REQUIREMENTS............18
         12.1     Continued Access to Improvements...........................18

ARTICLE XIII      MISCELLANEOUS..............................................18
         13.1     Assignment.................................................18
         13.2     Force Majeure..............................................18
         13.3     Governing Law and Dispute Resolution.......................19
         13.4     Waiver and Delay...........................................19
         13.5     Notices....................................................20
         13.6     Integrated Contract........................................20
         13.7     Modifications and Amendments...............................20
         13.8     Severability...............................................21
         13.9     Counterparts and Headings..................................21

                          LICENSING AND SALES AGREEMENT

         THIS LICENSING AND SALES  AGREEMENT  (hereinafter  the  "Agreement") is
entered into and made effective this 31st day of December,  1997 (the "Effective
Date"),  between Nu Skin International,  Inc., a corporation organized under the
laws of the State of Utah,  U.S.A.  (hereinafter  referred to as "NSI"),  and Nu
Skin USA, Inc., a corporation organized under the laws of the State of Delaware,
U.S.A. (hereinafter "NSUSA").  Hereinafter,  NSI and NSUSA shall collectively be
referred to as the "Parties."

                               W I T N E S S E T H

         WHEREAS,  NSI is engaged in the design,  production  and  marketing  of
products  and related  sales aids,  for  multi-national  distribution  through a
network of independent distributors; and

         WHEREAS,  NSUSA  desires  to act as the  wholesale  distributor  of NSI
products in the  Territory (as  hereafter  defined) , having  entered a separate
written Wholesale Distribution Agreement with NSI; and,

         WHEREAS,  NSI and NSUSA  desire to  allocate  use of NSI's  Independent
Distributor  Network (as defined  below) to promote  sales of Products and Sales
Aids (as hereafter defined); and

         WHEREAS,  NSI desires to further  develop  and enlarge its  Independent
Distributor  Network in the Territory  with the  assistance of NSUSA,  for their
mutual  benefit,  in  accordance  with  the  terms  and  conditions  hereinafter
provided; and

         WHEREAS, NSUSA recognizes and agrees that NSI has expended considerable
time,  effort and  resources to develop and  maintain the Licensed  Property (as
hereafter  defined)  and  NSUSA  further  agrees it will  derive a  considerable
benefit from its use of the Licensed  Property in the  Territory  and from NSI's
efforts and expenditures respecting the Licensed Property; and

         WHEREAS,  the  Parties  wish to enter  into  this  Licensing  and Sales
Agreement as set forth herein;

         NOW THEREFORE,  in consideration of the premises,  the mutual promises,
covenants,   and  warranties  hereinafter  set  forth  and  for  other  valuable
consideration,  the  sufficiency  of which is hereby  acknowledged,  the Parties
agree as follows:

                                    ARTICLE I
                                   DEFINITIONS

         For the purposes of this Agreement, the following words and terms shall
have the meaning assigned to them in this Article I:

         1.1 "Agreement" shall mean this Licensing and Sales Agreement (together
with any exhibits and schedules hereto), as the same may be modified, amended or
supplemented from time to time.

         1.2 "Bonus Payments" shall mean, for any Independent  Distributor,  all
monetary  obligations  due to such  distributor  accrued  under the terms of the
Sales Compensation Plan portion of such distributor's Distributor Contract .

         1.3 "Commission Expense" shall mean all direct expenses of NSI incurred
in  operating,  managing,  and  executing  the Sales  Compensation  Plan.  These
expenses   include,   but  are  not  limited  to  amounts  paid  to  Independent
Distributors  as Bonus Payments as well as NSI's  operational  costs  associated
with the calculation of these monthly payments.

         1.4 "Copyrights" shall mean any and all protectable software, programs,
databases,  source codes and applications  owned by NSI or which NSI has a right
to  use,  license  or  sub-license,  relating  directly  or  indirectly  to  the
Independent  Distributor  Network,  Distribution Lists or the Sales Compensation
Plan.

         1.5  "Distributor   Contract"  shall  mean,  for  any  NSI  Independent
Distributor,  its  contract  pursuant to which it is  authorized  to  distribute
Products and Sales Aids.

         1.6   "Distributor   Lists"  shall  mean  any  and  all  individual  or
accumulated name, address,  identification  number,  sponsor name and/or similar
lists of all present or future NSI  Independent  Distributors  expressed  in any
medium.

         1.7 "Fixed  Commission  Expense" shall mean, for any period,  forty-two
percent (42%) of the aggregate  amount in U.S.  dollars of Net Sales of Products
by NSUSA during such period.

         1.8 "Independent Distributor Network" shall mean the network of all NSI
Independent Distributors.

         1.9  "Intercompany  Agreements"  shall mean the Wholesale  Distribution
Agreement, The Licensing and Sales Agreement, the Management Services Agreement,
and the Trademark/Tradename License Agreement between the Parties.

         1.10 "Introductory Kit" shall mean those materials  purchased by an NSI
Independent  Distributor  upon the  execution of a  Distributor  Contract  which
explains the Sales  Compensation  Plan and other NSI  policies,  procedures  and
programs,  the  contractual  relationship  with  NSI and the  marketing  support
programs for the Territory.

         1.11  "Know-How"  shall  mean  any  information,   including,   without
limitation,  any commercial or business information,  lists,  marketing methods,
marketing surveys, processes, specifications, quality control reports, drawings,
photographs,  or any other  information  owned by NSI, whether or not considered
proprietary,  relating to the Independent  Distributor  Network, the Distributor
Lists, and the Sales Compensation Plan.

         1.12  "Licensed  Property"  shall  mean  the  Independent   Distributor
Network, the Distributor Lists, the Sales Compensation Plan, the Copyrights, and
the associated Know-How.

         1.13 "Net Sales" shall mean, for any period, the number of Products and
Sales Aids sold by NSUSA to NSI  Independent  Distributors  during such  period,
multiplied by NSUSA's then current selling price to NSI Independent Distributors
for each such  Product  or Sales  Aids less  applicable  value  added  taxes and
returns or refunds reasonably accepted and credited by NSUSA during such period.

         1.14 "NSI  Independent  Distributor"  shall  mean a person or  business
entity who has entered into a Distributor Contract.

         1.15 "Products" shall mean those goods sold by NSI or NSUSA which carry
a point value within the Sales Compensation Plan.

         1.16 "Proprietary  Information"  shall mean,  without  limitation,  all
information other than information in published form or expressly  designated by
either  party in writing as  non-confidential,  which is directly or  indirectly
disclosed to the other party,  regardless  of the form in which it is disclosed,
relating in any way to the following  property owned by the Parties or which the
Parties have been  licensed to use or  sub-license:  (1)  proprietary  technical
information  related to the  Licensed  Property  and the  Introductory  Kit; (2)
information  respecting  actual or potential  customers or customer contacts and
customer sales  strategies,  names,  addresses,  phone  numbers,  identification
numbers, database information and its organization, unique business methods; (3)
market studies, penetration data, customers,  products,  contracts,  copyrights,
computer programs,  applications,  technical data, licensed technology, patents,
inventions,   procedures,  methods,  designs,  strategies,  plans,  liabilities,
assets, cost revenues,  sales costs,  production costs, raw material sources and
other market  information;  (4) other sales and  marketing  plans,  programs and
strategies;  (5) trade secrets, Know-How, designs and proprietary commercial and
technical information,  methods, practices, procedures, processes, formulae with
respect to  manufacturing,  assembly,  design or processing  products subject to
this Agreement and any  component,  part or  manufacture  thereof;  (6) profits,
organization,  employees,  agents,  distributors,  suppliers, trade marks, trade
names and  services;  (7) other  business  and  commercial  practices in general
relating  directly or indirectly to the  foregoing;  and, (8) computer  disks or
other records or documents,  originals or copies, containing in whole or in part
any of the foregoing.

         1.17 "Resident Independent  Distributor" shall mean any NSI Independent
Distributor  whose country of primary residence for tax purposes as shown on the
records of NSI is the Territory.

         1.18 "Sales  Compensation  Plan" shall mean the copyrighted  method set
forth in the  Distributor  Contract  employed by NSI to calculate Bonus Payments
paid to the Independent Distributor Network upon the sale of Products.

         1.19 "Sales Aids" shall mean materials,  in whatever form and/or design
produced to assist in the marketing of Products. 1.20 "Territory" shall mean the
United States including all of its Territories.

                                   ARTICLE II

                   GRANT OF LICENSE AND PARTIAL ASSIGNMENT OF
               DISTRIBUTOR CONTRACT OBLIGATIONS; AND LICENSE FEES

         2.1 Grant of  License.  Subject  to the terms  and  conditions  of this
Agreement,  NSI hereby grants to NSUSA an exclusive  license to use the Licensed
Property  in the  Territory;  provided  that all such uses  shall  comply in all
material  respects with the terms of this Agreement and;  provided  further that
NSUSA shall not have the right to grant any right,  title use or sublicense  for
the Licensed Property.

         2.2  Assignment  of  Obligations.  NSI hereby  transfers and assigns to
NSUSA  its   obligations  to  make  Bonus   Payments  to  Resident   Independent
Distributors  under their  Distributor  Contracts and NSUSA hereby  accepts such
transfer and assignment and assumes such  obligations.  NSUSA shall be obligated
to  make  such  Bonus  Payments  earned  on a  monthly  basis,  and  shall  bear
responsibilities and financial obligations  associated with any exceptions NSUSA
may  grant  under  the  terms of the  Sales  Compensation  Plan  (hereafter  the
"Exceptions").

         2.3 NSI's Interest in Licensed Property. NSI hereby retains legal title
to the Licensed  Property for all  purposes,  including  but not limited to, the
bringing  or  defending  of any  legal  action in the  Territory  which it deems
reasonable  to protect  its rights  therein.  NSUSA  agrees to assist NSI in any
manner to protect NSI's rights in the Licensed Property which NSI may reasonably
request.  NSI shall  reimburse NSUSA for any third party costs incurred by NSUSA
in providing such assistance.

         2.4 Recitals of Value of Licensed Property. NSUSA recognizes and agrees
that NSI has  expended  considerable  time,  effort and  resources  to  develop,
maintain and enhance the Licensed Property.  NSUSA further agrees it will derive
a  considerable  benefit from its use of the Licensed  Property in the Territory
and from NSI's efforts and expenditures respecting the Licensed Property.

         2.5 Warranty of Title.  NSI hereby  warrants and represents  that it is
the sole and  exclusive  owner of the Licensed  Property and that to the best of
its knowledge and  information  no claim exists or has been made  contesting the
ownership and title of said Licensed Property.

         2.6  Modifications.  NSUSA shall make no  modification  to the Licensed
Property without the express, prior written consent of NSI.

         2.7 License Fee. As compensation  for the licenses  granted pursuant to
the terms of this  Agreement,  NSUSA shall pay to NSI a license fee equal to two
percent (2%) of its Net Sales of Products, Sales Aids and other items (exclusive
of  Introductory  Kits and goods sold on  consignment)  sold to NSI  Independent
Distributors (the "License Fee").

                                   ARTICLE III

                          COMPUTATION AND PAYMENT TERMS

         3.1 Bonus  Payments.  Pursuant to Section 2.2 hereof,  NSUSA  agrees to
make Bonus Payments to Resident NSI  Independent  Distributors to which they are
entitled pursuant to their Distributor  Contracts.  The Parties further agree to
settle the difference between the amount of such Bonus Payments paid by NSUSA in
each month (excluding the Exceptions) and the Fixed  Commission  Expense in such
month. The procedures for such payment and settlement are as follows:

         3.1(a) Within eight (8) days  following the close of each month,  NSUSA
         shall deliver to NSI, by electronic  transmission  or such other medium
         as the Parties shall agree to from time to time, a statement of NSUSA's
         Net Sales  during such month  (including  a detail of sales to each NSI
         Independent  Distributor to which sales were made during such month and
         any  Exceptions  granted  ) and  of  such  other  items  as  NSI  shall
         reasonably  request from time to time (the  "Detailed  Sales  Report").

         3.1(b) By the later of twelve (12) days after  receipt of the  Detailed
         Sales Report or twenty (20) days after the end of such month, NSI shall
         deliver to NSUSA,  by electronic  transmission  or such other medium as
         the parties  shall  agree to from time to time,  a  calculation  of the
         Bonus  Payments due to Resident  Independent  Distributors  under their
         Distributor  Contracts for such month (the "Monthly Bonus  Amount"),  a
         calculation  of the Fixed  Commission  Expense  for such month and such
         other items as NSUSA shall  reasonably  request  from time to time (the
         "Bonus Statement").

         3.1(c)  By the  later of ten  (10)  days  after  receipt  of the  Bonus
         Statement or thirty (30) days after the end of such month,  NSUSA shall
         pay  Bonus  Payments  due to the.  Resident  Independent  Distributors.
         Concurrently with or promptly after such payment NSUSA shall deliver to
         NSI (i) if the aggregate Monthly Bonus Amounts excluding any Exceptions
         paid to all Resident  Independent  Distributors  is less than the Fixed
         Commission  Expense  for  such  month,  payment  of the  deficiency  in
         accordance with the procedures set forth in Section 3.4 hereof, or (ii)
         if the aggregate Monthly Bonus Amounts excluding any Exceptions paid to
         all Resident NSI Independent  Distributors exceeds the Fixed Commission
         Expense for such  month,  an invoice to NSI for  reimbursement  of such
         excess  amount.  In the event NSUSA shall have given NSI an invoice for
         reimbursement  of excess  Bonus  Payments  as set forth in clause  (ii)
         above,  NSI shall pay the amount so invoiced  to NSUSA  pursuant to the
         procedures  set forth in this  Section 3.1 and Section 3.5 below within
         10 days after receipt thereof.

         3.1(d) The Parties agree that the percentage  used in  calculating  the
         Fixed Commission Expense shall remain consistent with actual Commission
         Expense as a  percentage  of sales of Products to Resident  Independent
         Distributors,  shall be  negotiated  and  determined on an arm's length
         basis,  and may be adjusted  from time to time as agreed by the Parties
         in writing based upon an annual review thereof.

         3.2 License Fee. The  procedures for payment of the License Fee payable
hereunder are as follows:

         3.2(a) Within 30 days  following  the close of each month,  NSUSA shall
         deliver to NSI, by electronic  transmission or such other medium as the
         parties  shall agree to from time to time, a statement of its Net Sales
         during such month in the Territory and a computation of the License Fee
         payable  under  Section  2.7 hereof.  NSUSA shall make  payment of such
         License Fee in  accordance  with Section 3.4 hereof  concurrently  with
         delivery of such statement.

         3.2(b) For  purposes of computing  the License Fee,  Products and Sales
         Aids shall be considered sold when  recognized for accounting  purposes
         as a sale by NSUSA as per U.S. GAAP.

         3.2(c) The Parties agree that the License Fee shall remain  competitive
         within the market and shall be  negotiated  and  determined on an arm's
         length  basis  and may be  adjusted  from time to time as agreed by the
         Parties in writing.

         3.3 Records. Each Party shall keep complete and accurate records of its
compliance  with its  obligations  under this  Agreement  which shall be open to
inspection by authorized  representatives  of the other Party at any  reasonable
time.

         3.4 Payments to NSI. Payments made by NSUSA to NSI under this Agreement
shall be payable in U.S. dollars.  Payments shall be made either directly to NSI
in immediately  available funds by wire transfer to an account designated by NSI
or by such other means of payment acceptable to NSI from time to time.

         3.5  Payments  to  NSUSA.  Payments  made by NSI to  NSUSA  under  this
Agreement  shall be  payable  in U.S.  dollars.  Payments  shall be made  either
directly to NSUSA in immediately  available funds by wire transfer to an account
designated  by NSUSA or by such other means of payment  acceptable to NSUSA from
time to time

         3.6  Default  Rate.  Without  limiting  any of NSI's  other  rights and
remedies  under  this  Agreement,  amounts  outstanding  under the terms of this
Agreement  not paid  within  60 days from the date due and  payable,  and as set
forth in the  payment  provisions  herein,  shall  bear  interest  at the  prime
interest  rate as reported in the Wall Street  Journal plus two percent (2%) for
the full period outstanding.

                                   ARTICLE IV

             CERTAIN OBLIGATIONS OF THE PARTIES UNDER THE AGREEMENT

         4.1 Certain Obligations,  Rights and Duties of NSI. NSI agrees that, in
addition to its other  obligations  under this Agreement,  NSI will maintain and
provide support for the Sales Compensation Plan. NSI agrees, among other things:
(1) to maintain a computer system,  including  hardware,  software,  data links,
computer  peripherals,  printers,  etc. to adequately  fulfill NSI's obligations
under the Sales Compensation Plan; (2) to provide necessary training and support
to NSUSA  relating  to the  Resident  NSI  Independent  Distributors,  including
information relating to training methods,  motivational  strategies,  convention
and event  planning,  technical  policies and procedure  knowledge,  etc; (3) to
receive and use NSUSA's sales information to compute the correct and appropriate
payments to the Resident NSI  Independent  Distributors  as set forth in Section

3.1(b) hereof;  (4) in  consultation  with NSUSA,  to discipline NSI Independent
Distributors  as it deems necessary to help insure the reputation of NSI; (5) to
maintain a record of the Distributor  Contracts and provide such  information to
NSUSA, as reasonably requested; and (6) to perform any other function or provide
the  necessary  support  to  comply  with  the  terms of this  Agreement  and to
otherwise  support and maintain the Independent  Distributor  Network within the
Territory.

         4.2 Certain Obligations, Rights and Duties of NSUSA. In addition to its
other obligations under this Agreement NSUSA agrees,  among other things: (1) to
maintain,  at its sole cost and  expense,  such  facilities  and other places of
business within the Territory necessary to effect the purposes and intentions of
this Agreement and to bear all costs and expenses it incurs in the  negotiation,
memorialization,  execution and performance of all leases,  rentals,  equipment,
salaries,   taxes,   licenses,   insurance,   permits,   telephone,   telegraph,
promotional,  advertising,  travel, accounting, legal and such similar expenses,
relating  to the  business  of NSUSA  under  the terms  and  conditions  of this
Agreement,  unless otherwise agreed in writing by the Parties; (2) to manage its
business affairs in such a manner that the reputation of NSI is not damaged; (3)
to sell  Introductory  Kits to potential  Resident  Independent  Distributors in
accordance  with all  applicable  laws and  industry  standards;  (4) to collect
requests  for  Distributor   Contracts  from  potential   Resident   Independent
Distributors  and forward these  contracts to NSI in a timely fashion  (provided
that  all  such  requests  for  Distributor  Contracts  shall  be  reviewed  for
acceptance  or  rejection by NSI in the United  States and in no instance  shall
NSUSA accept such  requests for  Distributor  Contracts);  (5) to train and lend
assistance  to  Resident  Independent  Distributors  in  the  Territory;  (6) to
transmit information  regarding Net Sales to Resident  Independent  Distributors
and such  other  information  as NSI may  reasonably  request;  (7) to pay Bonus
Payments to Resident  Independent  Distributors as set forth in Sections 2.2 and

3.1 hereof;  (8) to use its best efforts to monitor and supervise the activities
of Resident Independent  Distributors;  (9) to use its best efforts to cause the
enforcement of the Distributor Contracts to ensure compliance therewith and with
NSI's  policies and  procedures  and to any action  againstResident  Independent
Distributors  for  violation  of  the  terms  and  conditions  of a  Distributor
Contract,  NSI's policies and procedures,  or any other rules and regulations of
NSI or NSUSA as NSI shall  reasonably  request;  and (10) to  perform  any other
function  or provide  support as NSI shall  reasonably  request to enable NSI to
fully perform its  obligations to Resident  Independent  Distributors  under the
Sales Compensation Plan and their Distributor Contracts.

                                    ARTICLE V

                             INTRODUCTORY KIT SALES

         5.1 Agreement to Purchase  Introductory  Kits. The Parties  acknowledge
that, pursuant to this Agreement, NSUSA is being granted a non-exclusive license
to use the Licensed Property,  including the Independent Distributor Network, in
the  Territory.  NSUSA  agrees  to  use  its  best  efforts  in  supporting  the
development of the Independent  Distributor  Network in the Territory by selling
to potential  Resident  Independent  Distributors in the Territory  Introductory
Kits which  NSUSA has either (i)  purchased  from NSI,  or (ii) has  sourced and
priced locally, or any part thereof,  subject to review,  approval and oversight
of NSI and in accordance with instructions and specifications given by NSI.

         5.2  Pricing.  The Parties  agree that the price of  Introductory  Kits
shall be negotiated  and determined on an arm's length basis and may be adjusted
from time to time as agreed by the Parties in writing.

         5.3  Payment  Method.  NSUSA  shall  pay the  commercial  invoices  for
Introductory  Kits  shipped  under  this  Agreement  in the  manner set forth in
Section 3.4.

         5.4 Quantities.  NSUSA agrees to purchase sufficient  quantities of the
Introductory  Kits from NSI to fill orders,  in a timely fashion,  received from
potential NSI Independent Distributors in the Territory.

         5.5 Quality of  Introductory  Kits.  NSI shall use its best  efforts to
maintain and augment the quality, image and value of the Introductory Kits.

         5.6 Merchantability. NSI warrants that Introductory Kits it may sell to
NSUSA pursuant to this Agreement will be merchantable and of sufficient  quality
for sales within the Territory.  If NSUSA  determines that certain  Introductory
Kits supplied under this Agreement are not merchantable, a claim for a refund of
the price paid can be made within 45 days from the day the Introductory Kits are
received in the Territory. NSI agrees to refund, or credit the account of NSUSA,
for the purchase price of such non-merchantable Introductory Kits.

                                   ARTICLE VI

                  GOVERNMENTAL APPROVALS, LAWS AND REGULATIONS

         6.1 Compliance of Licensed  Property.  NSUSA agrees to obtain, or cause
to be obtained,  at its sole cost and  expense,  any  governmental  approval and
make,  or cause to be made,  any  filings or  notifications  required  under all
applicable  laws,  regulations  and  ordinances  of the Territory to enable this
Agreement  to  become  effective  or to  enable  any  payment  pursuant  to  the
provisions  of this  Agreement  to be made.  NSI agrees to take,  or cause to be
taken,  at its sole cost and  expense,  all  actions  necessary  to  ensure  the
compliance  of the Licensed  Property  with  applicable  laws,  regulations  and
ordinances in the Territory (including, without limitation, direct selling laws)
(collectively,  the "Territory  Laws"). NSI agrees to keep NSUSA informed of its
progress in obtaining all such government approvals and ensuring such compliance
with the  Territory  Laws.  NSUSA agrees to cooperate  with NSI and to take such
actions as NSI shall  reasonably  request in order to obtain such  approvals and
ensure such compliance.

         6.2 Compliance  with Laws. Each party agrees to refrain from any action
that will  cause the  other  party to be in  violation  of any  applicable  law,
regulation, or ordinance of any jurisdiction in the Territory.

         6.3 Use of Licensed Property. NSUSA agrees to use the Licensed Property
in compliance  with the  Territory  Laws and, to the extent not in conflict with
the foregoing,  in a manner reasonably consistent with prior use of the Licensed
Property in the Territory.

                                   ARTICLE VII

                              TERM AND TERMINATION

         7.1 Term. This Agreement shall be effective from the Effective Date for
a term of five (5) years unless terminated  pursuant to paragraph 7.2 below. The
term of this Agreement  shall be renewed  automatically  for successive one year
terms unless terminated (90) days prior to the then current term.

         7.2  Termination.  This  Agreement  may be  terminated  by either party
immediately or at any time after the occurrence of any of the following  events:
(a) the other Party shall  commence  any case,  proceeding  or other  action (i)
under any  existing  or future law of any  jurisdiction,  domestic  or  foreign,
relating to bankruptcy, insolvency, reorganization or relief of debtors, seeking
to have an order for relief entered with respect to it, or seeking to adjudicate
it a bankrupt or insolvent, or seeking reorganization,  arrangement, adjustment,
winding-up, liquidation,  dissolution, compensation or other relief with respect
to it or  its  debts,  or  (ii)  seeking  appointment  of a  receiver,  trustee,
custodian or other similar action;  or (b) there shall be commenced  against the
other  Party any case,  proceeding  or other  action of a nature  referred to in
clause  (a) above  which (A)  results in the entry of an order for relief or any
such  adjudication  or appointment or (B) remains  undismissed,  undischarged or
unbonded  for a period of 90 days.  Events  described  in clauses (a) and (b) of
this Section 7.2 shall be referred to as a "Bankruptcy  Event".  If a Bankruptcy
Event occurs,  all amounts owing under this Agreement  shall become  immediately
due and payable, without any notice thereof.

         7.3 Termination on Default.  This Agreement may be terminated by either
party,  if the other  party is in default  in the  performance  of any  material
obligation  under this  Agreement  and such  default  has not been cured  within
ninety  (90)  days  after  receipt  of  written  notice of such  default  by the
defaulting party.

         7.4 Termination by NSI . This Agreement may be terminated by NSI (a) if
the  original  pre-IPO  shareholders  of Nu Skin Asia  Pacific  no longer own or
control a majority of the voting  interest in NSUSA;  such  termination  will be
effective  thirty (30) days after  delivery of written notice by NSI to NSUSA of
the  occurrence  of a change in control  and its  intention  to  terminate  this
Agreement based thereon;  or, (b) if NSUSA causes or allows a judgment in excess
of  twenty-five  million  dollars  ($25,000,000)  to be  entered  against  it or
involuntarily  allows a lien, security interest,  or other encumbrance to attach
to its assets which secures an amount in excess of twenty-five  million  dollars
($25,000,000).

         7.5 Survival of Obligations.  The obligations of the Parties to pay any
sums  which are due and  payable as of the  expiration  or  termination  of this
Agreement  and their  obligation  under  Sections  2 and 3.1,  Article  VIII and
Article X hereof shall survive the expiration or termination of this Agreement.

         7.6 Reversion of Rights.  Upon termination of this Agreement by NSI all
rights and licenses  herein granted to NSUSA shall  immediately  cease and shall
revert to NSI, and NSUSA shall cease representing to any third party that it has
any right to use, assign, convey or otherwise transfer the Licensed Property.

                                  ARTICLE VIII

                          INFRINGEMENT; INDEMNIFICATION

         8.1 NSI agrees during and after the term of this Agreement to indemnify
and hold  harmless  NSUSA  from  liability,  loss,  cost or  damage,  (including
reasonable attorneys' fees) which NSUSA may incur as a result of claims, demands
or judgements,  of any kind or nature, by anyone whomsoever,  arising out of (i)
an alleged or actual  defect in the  design,  manufacture  or content of, or any
harm  caused by any  Products  or Sales Aids or the  failure  of any  Product to
comply with all applicable regulatory  requirements in the Territory;  or (ii) a
claim that NSI's Licensed Property infringes any patent, copyright, trade secret
or other  intellectual  property  right of a third  party;  provided  that NSUSA
provides NSI with prompt notice in writing of any such claim or demand and NSUSA
cooperates  with NSI in the defense or  settlement  of any such claim or action.
Notwithstanding  the foregoing,  NSI shall have no obligation to indemnify NSUSA
for any  liabilities  arising  out of  NSUSA's  failure  or the  failure  of any
Resident  Independent  Distributors  to  utilize,  sell,  market or promote  the
Products (i) in the manner for which the Products are reasonably intended,  (ii)
in compliance  with Nu Skin policies and procedures or (iii) as  contemplated by
the Intercompany Agreements,  including, but not limited to, liabilities arising
out of false or misleading claims made by the Resident Independent Distributors,
unless NSUSA shall have  requested NSI to take  disciplinary  actions  against a
Resident  Independent  Distributor and NSI shall have, either  negligently or in
breach  of its  fiduciary  duties,  failed  to take such  actions  against  such
Resident  Independent  Distributor and the failure of NSI to take such action is
deemed to have reasonably and proximately  resulted in NSUSA incurring a loss in
which event NSI shall  indemnify  NSUSA for such loss pursuant to the provisions
of this Section 8.1.

         8.2  NSUSA  agrees  during  and  after  the term of this  Agreement  to
indemnify and hold harmless NSI from liability,  loss, cost or damage (including
reasonable attorney's fees), which NSI may incur as a result of claims,  demands
or judgements,  of any kind or nature,  by anyone  whosoever,  arising out of or
resulting  from the  possession,  use or sale of the  Products  or Sales Aids by
NSUSA or any  Resident  Independent  Distributors  (except to the extent NSI has
indemnified  NSUSA  against  such claims,  demands,  or  judgements  pursuant to
Section 8.1 hereof).  By way of  elaboration,  but not  limitation,  NSUSA shall
indemnify NSI for any liabilities  arising out of NSUSA's failure or the failure
of the Resident  Independent  Distributors to utilize,  sell, market, or promote
the Products (i) in the manner for which the Products are  reasonably  intended,
(ii) in compliance with Nu Skin policies and procedures or (iii) as contemplated
by the  Intercompany  Agreements,  including  but not  limited  to,  liabilities
arising  out of false of  misleading  claims  made by the  Resident  Independent
Distributors.  Notwithstanding  the  foregoing,  in the event  NSUSA  shall have
requested  NSI to take  disciplinary  actions  against  a  Resident  Independent
Distributor operating in the Territory and NSI shall have, either negligently or
in breach of its  fiduciary  duties,  failed to take such  actions  against such
Resident Independent Distributor,  NSUSA shall not be obligated to indemnify NSI
for any loss which NSI might incur as a reasonable and proximate  result of such
failure.

         8.3 At all times during and following the terms of this Agreement, each
of NSI and NSUSA shall maintain  insurance (or cause the other party to be added
as an additional insured to any policy not maintained by such party) with one or
more reputable  insurers  reasonable in coverage and amount in direct proportion
and corresponding to the business to be conducted by such party pursuant to this
Agreement.

                                   ARTICLE IX

                             NATURE OF RELATIONSHIP

         The  relationship  of NSUSA and NSI  shall be and at all times  remain,
respectively,  that of Licensee and  Licensor.  Nothing  contained or implied in
this  Agreement  shall be  construed  to  constitute  either  Party as the legal
representative or agent of the other or to constitute or construe the Parties as
partners, joint venturers,  co-owners or otherwise as participants in a joint or
common  undertaking.  Neither  Party is  authorized  to conclude any contract or
agreement  or make any  commitment,  representation  or warranty  that binds the
other or otherwise act in the name of or on behalf of the other.

                                    ARTICLE X

                                 CONFIDENTIALITY

         All Proprietary Information or other non-public or proprietary business
or  technical  information  owned or used by NSI or  NSUSA  and  supplied  to or
acquired by the other  whether in oral or  documentary  form (the  "Confidential
Information")  shall be supplied and acquired in confidence  and shall be solely
for the use of the  receiving  party  pursuant to this  Agreement and such party
shall keep the Confidential  Information confidential and shall not disclose the
same,  at any time during the term of this  Agreement or after its  termination,
except to its employees,  or its affiliates or its affiliates' employees for the
purposes of its business in accordance  with this Agreement and except as may be
required  by  law;  provided  that  if the  receiving  party  determines  that a
disclosure is required by law, the receiving  party shall notify the  disclosing
party in order to give the disclosing party an opportunity to seek an injunction
or otherwise  attempt to keep the  Confidential  Information  confidential.  The
receiving party shall, at the request of the disclosing party, destroy or return
the  Confidential  Information  without  retaining  copies  if, as and when this
Agreement is terminated  or expires.  For purposes of this  Agreement,  the term
"Confidential  Information" shall not include  information or documents that (i)
become generally  available to the public other than as a result of a disclosure
by the receiving party, (ii) were otherwise  lawfully available to the receiving
party,  or (iii)  were  generated  independently  by the  receiving  party.  The
provisions  of this Article shall survive  termination  of this  Agreement for a
period of 10 years after the  termination of this  Agreement  provided that this
Agreement is not extended or renegotiated.

                                   ARTICLE XI

                   MAINTENANCE OF LICENSED PROPERTY; RECORDING

         NSI shall use its best efforts and take all reasonable steps consistent
with its existing  internal  policies and  procedures and with this Agreement to
maintain the Licensed  Property in the Territory.  In no event shall this clause
be construed to require NSI to establish or maintain a branch office, subsidiary
corporation or fixed place of business or similar permanent establishment in the
Territory.  NSI,  in its sole  discretion,  shall have the right to record  this
Agreement  or proof  thereof,  or to enter  NSUSA  as a  registered  user in the
Territory.  NSUSA  agrees to  cooperate,  as  reasonably  requested  by NSI,  in
arranging  for such  recordings  or  entries,  or in bearing or  canceling  such
recordings  or  entries in the event of  amendments  to or  termination  of this
Agreement for any reason.

                                   ARTICLE XII

                           KNOW -HOW AND IMPROVEMENTS

         12.1  Continued  Access  to  Improvements.  NSI  shall  give  to  NSUSA
reasonable  continued access to improvements in techniques and processes related
to the Licensed Property during the term of this Agreement.

                                  ARTICLE XIII

                                  MISCELLANEOUS

         13.1  Assignment.  This Agreement  shall be binding on and inure to the
benefit of the heirs,  successors,  assigns and  beneficiaries  of the  Parties;
provided  that  neither  party  may  assign  this  Agreement  or any  rights  or
obligations  hereunder,  whether by operation of law or  otherwise,  without the
prior written consent of the other party's authorized  representative.  Any such
attempted assignment, without the written consent provided herein, shall be void
and unenforceable.

         13.2 Force Majeure. The Parties shall not be responsible for failure to
perform hereunder due to force majeure,  which shall include, but not be limited
to:  fires,  floods,  riots,  strikes,  labor  disputes,  freight  embargoes  or
transportation  delays,  shortage of labor,  inability to secure fuel, material,
supplies,  equipment  or power at  reasonable  prices or on account of  shortage
thereof,  acts of God or of the public  enemy,  war or civil  disturbances,  any
existing or future laws, rules, regulations or acts of any government (including
any  orders,  rules or  regulations  issued  by any  official  or agency or such
government)   affecting  a  party  that  would  delay  or  prohibit  performance
hereunder, or any cause beyond the reasonable control of a party. If an event of
force  majeure  should  occur,  the affected  party shall  promptly  give notice
thereof to the other party and such affected party shall use its reasonable best
efforts to cure or correct any such event of force majeure.

         13.3  Governing Law and Dispute  Resolution.  This  Agreement  shall be
governed  by and  construed  in  accordance  with the laws of the State of Utah,
applicable to contracts made and to be wholly  performed  within such State. Any
dispute  arising out of this Agreement,  if not resolved by mutual  agreement of
NSI and NSUSA  within 30 days after  written  notice of such dispute is given by
NSI or NSUSA, as the case may be, shall be resolved through arbitration with the
Utah office and division of the American Arbitration Association ("AAA"). If the
dispute is not resolved  within such 30-day  period,  the Parties shall petition
the AAA to promptly  appoint a  competent,  disinterested  person to act as such
arbitrator.  Within  30  days  after  the  designation  or  appointment  of such
arbitrator,  such  arbitrator  shall be  required to  commence  the  arbitration
proceeding  in the  state  of  Utah  at a time  and  place  to be  fixed  by the
arbitrator, who shall so notify NSI and NSUSA. Such arbitration proceeding shall
be conducted in accordance with the applicable  rules and procedures of the AAA,
and/or as  otherwise  may be agreed by NSI and NSUSA and may be  enforced in any
court of competent  jurisdiction.  The  expenses  and costs of such  arbitration
shall be divided and borne equally by NSI and NSUSA; provided,  that such of NSI
and NSUSA  shall  pay all fees and  expenses  incurred  by it in  presenting  or
defending against such claim, right or cause of action.

         13.4  Waiver  and  Delay.  No waiver by either  party of any  breach or
default in performance by the other party, and no failure, refusal or neglect of
either party to exercise any right,  power or option given to it hereunder or to
insist  upon  strict  compliance  with  or  performance  of  the  other  party's
obligations under this Agreement, shall constitute a waiver of the provisions of
this  Agreement  with respect to any  subsequent  breach  thereof or a waiver by
either  party of its right at any time  thereafter  to require  exact and strict
compliance with the provisions thereof.

         13.5 Notices. All notices,  requests and other communications hereunder
shall be in writing and shall be deemed to have been duly given, if delivered by
hand, or if communicated by facsimile,  cable or similar electronic means to the
facsimile number or cable  identification  number as previously provided by each
party to the other,  at the time that  receipt  thereof  has been  confirmed  by
return electronic communication or signal that the message has been received, or
if mailed, ten (10) days after dispatch by registered airmail,  postage prepaid,
from any post office addressed as follows:

         If to NSUSA:               General Manager
                                    Nu Skin U.S.A., Inc.
                                    75 West Center Street
                                    Provo, Utah 84601
                                    USA
                                    Facsimile No.: 801-345-5099

         If to NSI:                 General Manager
                                    Nu Skin International, Inc.
                                    75 West Center Street,
                                    Provo, Utah 84601, U.S.A.
                                    Facsimile No.:  (801) 345-5999

         Either  party may change its  facsimile  number,  cable  identification
number or address by a notice  given to the other  party in the manner set forth
above.

         13.6  Integrated  Contract.   This  Agreement  constitutes  the  entire
agreement  between  the  Parties  relating  to the  subject  matter  hereof  and
supersedes   all  prior  or   contemporaneous   negotiations,   representations,
agreements and understandings (both oral and written) of the Parties.

         13.7  Modifications  and  Amendments.  No supplement,  modification  or
amendment  of this  Agreement  shall be  binding  unless  it is in  writing  and
executed by both of the Parties.

         13.8  Severability.  To the extent that any provision of this Agreement
is (or in the opinion of counsel  mutually  acceptable to both Parties would be)
prohibited,  judicially  invalidated or otherwise rendered  unenforceable in any
jurisdiction,  such provision shall be deemed  ineffective only to the extent of
such prohibition,  invalidation or  unenforceability  in that jurisdiction,  and
only  within  that  jurisdiction.  Any  prohibited,  judicially  invalidated  or
unenforceable  provision  of  this  Agreement  will  not  invalidate  or  render
unenforceable any other provision of this Agreement,  nor will such provision of
this  Agreement  be  invalidated   or  rendered   unenforceable   in  any  other
jurisdiction.

         13.9  Counterparts and Headings.  This Agreement may be executed in one
or more  counterparts,  each of which  shall be deemed an  original,  but all of
which together shall  constitute one and the same  instrument.  All headings and
captions are inserted for convenience of reference only and shall not affect the
meaning or interpretation of any provision hereof.

         IN WITNESS  WHEREOF,  the  Parties  have caused  this  Agreement  to be
executed in the United  States of America by their  respective  duly  authorized
representatives as of the day and year first-above written.

NU SKIN INTERNATIONAL, INC.                          NU SKIN USA, INC.

By:      /s/ Steven J. Lund                          By:      /s/Keith R. Halls
Name:    Steven J. Lund                              Name:    Keith R. Halls
Its:     Executive President & Secretary             Its:     Vice President

EX-10.36

(This is the form of  Trademark\Tradename  Licensing  Agreement for Nu Skin USA,
Inc. and the other North American Private  affiliates.  Payments are paid in the
local currency of the country in which the private affiliate operates)

                           NU SKIN INTERNATIONAL, INC.
                                       AND
                                NU SKIN USA, INC.

                     TRADEMARK\TRADENAME LICENSING AGREEMENT

                                TABLE OF CONTENTS
                                                                           Page

ARTICLE I      DEFINITIONS..................................................2
           1.1  "Agreement".................................................2
           1.2  "Business Portfolios".......................................2
           1.3  "Commercial Materials"......................................2
           1.4  "Independent Distributor Network"...........................2
           1.5  "Intercompany Agreements"...................................2
           1.6  "Know-How"..................................................3
           1.7  "Licensed Marks and Names"..................................3
           1.8  "Net Sales".................................................3
           1.9  "NSI Independent Distributor"...............................3
           1.10  "NSI Trademark"............................................3
           1.11  "NSI Tradename"............................................3
           1.12  "Product"..................................................4
           1.13  "Proprietary Information"..................................4
           1.14  "Sales Aid"................................................5
           1.15  "Territory"................................................5

ARTICLE II     GRANT OF EXCLUSIVE LICENSE; ROYALTIES........................5
           2.1  Grant of Exclusive License..................................5
           2.2  NSI's Interest in Licensed Marks and Names..................5
           2.3  Recitals of Value of Licensed Marks and Names...............5
           2.4  Warranty of Title...........................................6
           2.5  Royalties...................................................6

ARTICLE III    COMPUTATION AND PAYMENT TERMS................................6
           3.1  Royalty Payments............................................6
           3.2  Records.....................................................7
           3.3  Payment Terms...............................................7
           3.4  Default Rate................................................7

ARTICLE IV     CERTAIN COVENANTS............................................7
           4.1  Use of Licensed Marks and Names.............................7
           4.2  Modifications...............................................8
           4.3  Prejudicial Use.............................................8
           4.4  Labels......................................................8
           4.5  Goodwill....................................................8
           4.6  Export of Products..........................................9

ARTICLE V      TERM.........................................................9

ARTICLE VI     TERMINATION..................................................9

ARTICLE VII    EFFECT OF TERMINATION........................................10
           7.1  Obligation of NSUSA Upon Termination........................10
           7.2  Survival of Obligations.....................................11
           7.3  Reversion of Rights.........................................11

ARTICLE VIII   GOVERNMENTAL APPROVALS, LAWS AND REGULATIONS.................11

ARTICLE IX     INFRINGEMENT; INDEMNIFICATION................................12

ARTICLE X      CONFIDENTIALITY..............................................13

ARTICLE XI     NATURE OF RELATIONSHIP.......................................14

ARTICLE XII    MAINTENANCE OF TRADEMARKS; RECORDING;
                 REGISTRATION OF TRADEMARK..................................14

ARTICLE XIII   MISCELLANEOUS................................................15
           13.1     Assignment..............................................15
           13.2     Force Majeure...........................................15
           13.3     Governing Law and Dispute Resolution....................16
           13.4     Waiver and Delay........................................17
           13.5     Notices.................................................17
           13.6     Integrated Contract.....................................18
           13.7     Modification and Amendment..............................18
           13.8     Severability............................................18
           13.9     Counterparts and Headings...............................18

                    TRADEMARK \ TRADENAME LICENSING AGREEMENT

           THIS  TRADEMARK  \ TRADENAME  LICENSING  AGREEMENT  (hereinafter  the
"Agreement") is entered into and made effective this 31st day of December, 1997,
between Nu Skin International,  Inc., a corporation  organized under the laws of
the State of Utah, U.S.A.,  (hereinafter referred to as "NSI"), and Nu Skin USA,
Inc., a corporation  organized  under the laws of the State of Delaware,  U.S.A.
(hereinafter "NSUSA"). Hereinafter, NSI and NSUSA shall collectively be referred
to as the "Parties" and each shall be individually referred to as "Party."

                               W I T N E S S E T H

           WHEREAS,  NSI is engaged in the design,  production  and marketing of
Products  (as  defined  below) and  related  Sales Aids (as  defined  below) for
distribution in worldwide markets through a network of independent distributors;
and,

           WHEREAS,  NSUSA  acts  as  the  exclusive  wholesale  distributor  of
Products  in the  Territory  (as  hereafter  defined)  , having  entered  into a
separate Wholesale Distribution Agreement with NSI dated as of the date hereof,

           WHEREAS,  NSUSA desires to affix NSI Trademarks (as defined below) to
Products and to affix NSI Tradenames (as defined below) to Commercial  Materials
it envisions for the Territory thereby deriving benefit from the goodwill, value
and  reputation  such  marks and names  shall  lend when used to  identify  such
Products and Commercial Materials; and,

           WHEREAS,  the Parties desire to enter into this Trademark \ Tradename
Licensing Agreement as set forth herein;

           NOW THEREFORE, in consideration of the premises, the mutual promises,
covenants,   and  warranties  hereinafter  set  forth  and  for  other  valuable
consideration,  the  sufficiency  of which is hereby  acknowledged,  the Parties
agree as follows:

                                   ARTICLE I

                                  DEFINITIONS

           For the purposes of this  Agreement,  the  following  words and terms
shall have the meaning assigned to them in this Article I:

           1.1  "Agreement"  shall  mean  this   Trademark\Tradename   Licensing
Agreement  (together with any exhibits and schedules hereto), as the same may be
modified, amended or supplemented from time to time.

           1.2 "Business  Portfolios" shall mean those materials approved by NSI
and not purchased  from NSI that are intended for sale in  conjunction  with the
execution  of a  distributor  contract to NSI  Independent  Distributors  in the
Territory  explaining  the  Nu  Skin  independent  business   opportunity,   the
contractual  relationship  with NSI and the marketing  support  programs for the
Territory.

           1.3  "Commercial  Materials"  shall  mean,  without  limitation,  any
business marquis, sign, letterhead, business card, pamphlet, brochure, magazine,
flyer,  newsletter,  Sales  Aid,  advertisement  or  other  associated  tangible
materials NSUSA uses in its activities with the Independent  Distributor Network
or the public to enhance its image and  competitiveness  in the  Territory  that
NSUSA has not  purchased  from NSI.  Commercial  Materials  shall  not,  for the
purposes of this Agreement, include Business Portfolios (as defined below).

           1.4 "Independent  Distributor  Network" shall mean the network of all
NSI Independent Distributors.

           1.5 "Intercompany  Agreements" shall mean The Wholesale  Distribution
Agreement, The Licensing and Sales Agreement, The Management Services Agreement,
and The Trademark/Tradename Agreement between the Parties.

           1.6  "Know-How"  shall  mean  any  information,   including,  without
limitation,  any commercial or business information,  lists,  marketing methods,
marketing surveys, processes, specifications, quality control reports, drawings,
photographs,  or any other  information  owned by NSI, whether or not considered
proprietary,  relating to the Independent  Distributor  Network, NSI Independent
Distributors, the NSI distributor lists, and the NSI sales compensation plan.

           1.7  "Licensed  Marks  and  Names"  shall  mean  any  NSI  Trademark,
including those affixed to any Product for purposes of identifying, promoting or
selling such Product in the Territory to any NSI  Independent  Distributor,  and
any NSI  Tradename,  including  those affixed to or used in connection  with any
Commercial  Materials produced to further NSUSA's  commercial  activities in the
Territory and any product formula as agreed to by the Parties from time to time.

           1.8 "Net Sales" shall mean,  for any period,  the number of Products,
Commercial  Materials and Introductory  Kits (or any part thereof) sold by NSUSA
during such period,  multiplied  by NSUSA's then  current  selling  price to NSI
Independent  Distributors  for  each  such  Product,   Commercial  Material  and
Introductory  Kits,  less  applicable  consumption  taxes and returns or refunds
reasonably accepted and credited by NSUSA during such period.

           1.9 "NSI  Independent  Distributor"  shall mean a person or  business
entity  authorized  by  contract  with  NSI  to  distribute,  as an  independent
contractor, Products and Sales Aids.

           1.10 "NSI Trademark" shall mean any NSI service mark, trademark, logo
or device (or  combination  thereof) used or for which NSI has a bonafide intent
to use, registered or otherwise.

           1.11 "NSI Tradename"  shall mean any  commercially  valuable  "mark,"
"name," or "device" or combination  thereof whether or not similar in appearance
to any NSI Trademark of which NSI is the owner, registered or otherwise.

           1.12  "Product"  shall  mean  any of  the  following  bearing  an NSI
Trademark: any product, including,  without limitation,  cosmetics,  nutritional
products,  dietary supplements,  vitamins,  over-the-counter drugs, quasi-drugs,
drugs and  pharmaceutical  products,  and other  products,  which NSUSA designs,
manufactures,   produces   and/or   distributes   or  causes  to  be   designed,
manufactured,  produced  or  distributed  in the  Territory,  that NSUSA has not
purchased  from NSI.  Products  shall not, for the  purposes of this  Agreement,
include Business Portfolios.

           1.13 "Proprietary  Information" shall mean, without  limitation,  all
information other than information in published form or expressly  designated by
either  party in writing as  non-confidential,  which is directly or  indirectly
disclosed to the other party,  regardless  of the form in which it is disclosed,
relating in any way to the following  property owned by the Parties or which the
Parties have been  licensed to use or  sub-license:  (1)  proprietary  technical
information related to the Licensed Marks and Names and the Business Portfolios;
(2) information  respecting  actual or potential  customers or customer contacts
and customer sales strategies,  names, addresses, phone numbers,  identification
numbers, database information and its organization, unique business methods; (3)
market studies, penetration data, customers,  products,  contracts,  copyrights,
computer programs,  applications,  technical data, licensed technology, patents,
inventions,   procedures,  methods,  designs,  strategies,  plans,  liabilities,
assets, cost revenues,  sales costs,  production costs, raw material sources and
other market  information;  (4) other sales and  marketing  plans,  programs and
strategies;  (5) trade secrets, Know-How, designs and proprietary commercial and
technical information,  methods, practices, procedures, processes, formulae with
respect to  manufacturing,  assembly,  design or processing  products subject to
this Agreement and any  component,  part or  manufacture  thereof;  (6) profits,
organization, employees, agents, distributors, suppliers, trademarks, tradenames
and services;  (7) other business and commercial  practices in general  relating
directly or indirectly to the foregoing;  (8) computer disks or other records or
documents,  originals  or  copies,  containing  in  whole  or in part any of the
foregoing; and (9) tax information, returns and other financial information.

           1.14 "Sales Aid" shall mean materials, in whatever form and/or design
produced  to assist in the  marketing  of  Products  or the Nu Skin  independent
business opportunity in the Territory.

           1.15 "Territory"  shall mean the United States of America,  including
its territories.

                                   ARTICLE II

                    GRANT OF NON EXCLUSIVE LICENSE; ROYALTIES

           2.1  Grant  of  Exclusive  License.  NSI  hereby  grants  to NSUSA an
exclusive  license  and  right  to use,  the  Licensed  Marks  and  Names in the
Territory,  provided  that all such uses shall comply in all  material  respects
with the terms of this Agreement.

           2.2 NSI's  Interest in Licensed  Marks and Names.  NSI hereby retains
legal title to the Licensed Marks and Names for all purposes,  including but not
limited to, the bringing or defending of any legal action in the Territory which
it deems reasonable to protect its rights therein. NSUSA agrees to assist NSI in
any manner to protect NSI's rights in the Licensed Marks and Names which NSI may
reasonably request. NSI shall reimburse NSUSA for any third party costs incurred
by NSUSA in providing such assistance.

           2.3 Recitals of Value of Licensed Marks and Names.  NSUSA  recognizes
and agrees that NSI has  expended  considerable  time,  effort and  resources to
develop,  register, apply for registrations,  maintain and enhance the value and
reputation of the Licensed Marks and Names.  NSUSA further agrees it will derive
a  considerable  benefit  from its use of the  Licensed  Marks  and Names in the
Territory and from NSI's efforts and expenditures  respecting the Licensed Marks
and Names.

           2.4 Warranty of Title. NSI hereby  represents and warrants that it is
the sole and  exclusive  owner of the  Licensed  Marks and Names and that to the
best  of its  knowledge  and  information  no  claim  exists  or has  been  made
contesting the ownership and title of said Licensed Marks and Names.

           2.5 Royalties.  As compensation  for the exclusive  licenses  granted
pursuant to the terms of this Agreement,  NSUSA shall pay to NSI a royalty equal
to five percent (5%) (or as  otherwise  mutually  agreed upon by the Parties) of
its Net Sales in the  Territory  during the entire  term of this  Agreement.  If
NSUSA elects to produce  and/or  purchase any Products from a third party rather
than  through  or from  NSI,  and  such  Product  is based  on or  contains  NSI
proprietary  information,  formulas  or  ingredients,  and  such  Product  bears
Licensed Marks and Names, the applicable  royalty shall be eight percent (8%) of
Net Sales, or as otherwise mutually agreed upon by the Parties.

                                  ARTICLE III

                          COMPUTATION AND PAYMENT TERMS

           3.1 Royalty Payments.

                3.1(a)  Within 30 days following the close of each month,  NSUSA
                        shall deliver to NSI, by electronic transmission or such
                        other  medium as the  parties  shall  agree from time to
                        time,  a statement of its Net Sales during such month in
                        the Territory and a computation of the royalties payable
                        hereunder. NSUSA shall make payment of such royalties in
                        accordance with Section 3.3 hereof concurrently with the
                        delivery of such statement.

                3.1(b)  For  purposes of  computing  the  royalty,  Products and
                        Commercial  Materials  shall  be  considered  sold  when
                        recognized for accounting purposes as a sale by NSUSA as
                        per U.S. GAAP.

                3.1(c)  The  Parties   agree  that  the  royalty   shall  remain
                        competitive within the Territory and shall be negotiated
                        and  determined  on an  arm's  length  basis  and may be
                        adjusted  from time to time as agreed by the  Parties in
                        writing.

           3.2 Records.  Each Party shall keep complete and accurate  records of
its  activities  under  this  Agreement  which  shall be open to  inspection  by
authorized representatives of the other party at any reasonable time.

           3.3 Payment Terms. Payments made by NSUSA to NSI under this Agreement
shall be payable in U.S. dollars.  Payments shall be made either directly to NSI
in immediately available funds by wire transfer to an account designated by NSI,
or by such other means of payment acceptable to NSI from time to time.

           3.4 Default  Rate.  Without  limiting  any of NSI's other  rights and
remedies  under  this  Agreement,  amounts  outstanding  under the terms of this
Agreement not paid within sixty (60) days from the date due and payable,  and as
set forth in the payment  provisions  herein,  shall bear  interest at the prime
interest  rate as reported in the Wall Street  Journal plus two percent (2%) for
the full period outstanding. Whether or not interest charges are actually levied
is at the discretion of NSI.

                                   ARTICLE IV

                                CERTAIN COVENANTS

           4.1 Use of Licensed Marks and Names. NSUSA may use the Licensed Marks
and Names only in accordance with the terms of this Agreement.

                4.1(a)  All  Products  and  Commercial   Materials  bearing  the
                        Licensed  Marks and Names  shall be  approved by NSI and
                        shall   be   used   in   accordance    with   standards,
                        specifications and instructions approved by NSI; and,

                4.1(b)  NSI shall  have the right to  inspect  the  premises  of
                        NSUSA  and  those of any of  NSUSA's  subcontractors  at
                        which Product(s) are being  manufactured,  at reasonable
                        times,  and also to receive samples of such  Product(s),
                        in   accordance   with  a  reasonable   schedule  to  be
                        established promptly between NSI and NSUSA; and,

                4.1(c)  NSUSA agrees to correct,  as promptly as  possible,  any
                        defects in the Product(s) and/or  manufacturing  thereof
                        brought to NSUSA's attention by NSI or otherwise; and,

                4.1(d)  NSUSA agrees to submit to NSI for prior approval,  which
                        approval  will  not be  unreasonably  withheld,  labels,
                        packaging,  advertising  and promotional  materials,  in
                        relation  to which any of the  Licensed  Marks and Names
                        are proposed to be used,  including the marking  legends
                        intended to be used in relation thereto.

           4.2  Modifications.  NSUSA shall make no modification to the Licensed
Marks and Names without the express, prior written consent of NSI.

           4.3 Prejudicial Use. NSUSA shall not use the Licensed Marks and Names
in any way that will prejudice NSI's rights therein.

           4.4 Labels. At the request of NSI, labels or packaging which bear any
of the Licensed Marks and Names shall also bear an asterisk  placed  immediately
above the end of the mark to reference a statement which shall appear underneath
the mark and shall  contain  the  words "TM  Registered  -  Licensed  by Nu Skin
International, Inc." (where the mark is registered) or "TM - Licensed by Nu Skin
International, Inc." (where the mark is not registered).

           4.5 Goodwill. All goodwill generated by use of the Licensed Marks and
Names shall inure to NSI, and, upon  termination of this Agreement,  NSUSA shall
not have any claim against NSI for compensation for loss of distribution rights,
loss of goodwill or any similar loss.

           4.6 Export of Products.  The Licensee shall not export any product on
which any Licensed Mark or Name is affixed to any country  outside the Territory
without the prior written consent of NSI.

                                    ARTICLE V

                                      TERM

           This Agreement  shall be effective from the Effective Date for a term
of two (5) years  unless  terminated  pursuant  to Article  11. The Term of this
Agreement  shall be renewed  automatically  for successive one year terms unless
terminated (90) days prior to the end of the then current term .

                                   ARTICLE VI

                                   TERMINATION

           6.1 This  Agreement may be terminated by either Party  immediately or
at any time after the occurrence of any of the following events:

                (a)     the other Party shall  commence any case,  proceeding or
                        other action (i) under any existing or future law of any
                        jurisdiction,   domestic   or   foreign,   relating   to
                        bankruptcy,  insolvency,  reorganization  or  relief  of
                        debtors,  seeking  to have an order for  relief  entered
                        with  respect  to it,  or  seeking  to  adjudicate  it a
                        bankrupt  or  insolvent,   or  seeking   reorganization,
                        arrangement,    adjustment,   winding-up,   liquidation,
                        dissolution,  compensation  or other relief with respect
                        to it or its debts,  or (ii)  seeking  appointment  of a
                        receiver, trustee, custodian or other similar action; or

                (b)     there  shall be  commenced  against  the other Party any
                        case, proceeding or other action of a nature referred to
                        in clause (a) above which (A) results in the entry of an
                        order for relief or any such adjudication or appointment
                        or (B) remains undismissed, undischarged or unbonded for
                        a period of 90 days. Events described in clauses (a) and
                        (b) of this  Section  12.1(a)  shall be referred to as a
                        ?Bankruptcy  Event?.  If a Bankruptcy Event occurs,  all
                        amounts   owing  under  this   Agreement   shall  become
                        immediately due and payable, without any notice thereof.

           6.2 This  Agreement may be  terminated by either Party,  if the other
Party is in default in the  performance  of any material  obligation  under this
Agreement  and such  default  has not been cured  within  ninety (90) days after
receipt of written notice of such default by the defaulting Party; or

           6.3  This  Agreement  may be  terminated  by NSI (a) if the  original
pre-IPO  Shareholders of Nu Skin Asia Pacific shall no longer owns or controls a
majority of the voting interest in NSUSA;  (such  termination  will be effective
thirty (30) days after NSI gives written  notice to NSUSA of the occurrence of a
change in control and its intention to terminate this Agreement  based thereon);
or (b) if NSUSA  causes or allows a judgment  in excess of  twenty-five  million
dollars  ($25,000,000)  to be  entered  against  it or  allows a lien,  security
interest,  or other  encumbrance to attach to its assets which secures an amount
in excess of twenty-five million dollars ($25,000,000).

                                   ARTICLE VII

                              EFFECT OF TERMINATION

           7.1 Obligation of NSUSA Upon  Termination.  Upon  termination of this
Agreement  by either  Party,  NSUSA  agrees to (a) sell,  destroy  or  otherwise
dispose of all Products and Commercial  Materials bearing the Licensed Marks and
Names within 45 days after such termination;  (b) immediately discontinue use of
the Licensed  Marks and Name in any form and not adopt in place thereof any word
or  design  that is  confusingly  similar  thereto;  and (c)  return  to NSI all
manuals, drawings, and standards or any other documents provided by NSI to NSUSA
relating to the use of the Licensed Marks and Names.

           7.2 Survival of  Obligations.  The  obligations of the Parties to pay
any sums which are due and payable as of the  expiration or  termination of this
Agreement  and their  obligations  under  Section 2.2,  Article IX and Article X
hereof shall survive the expiration or termination of this Agreement.

           7.3 Reversion of Rights.  Upon  termination of this Agreement by NSI,
all rights and  licenses  herein  granted to NSUSA shall  immediately  cease and
shall revert to NSI, and NSUSA shall cease  representing to any third party that
it has any right to use, assign, convey or otherwise transfer the Licensed Marks
and Names.

                                  ARTICLE VIII

                  GOVERNMENTAL APPROVALS, LAWS AND REGULATIONS

           8.1 NSUSA agrees to obtain, or cause to be obtained, at its sole cost
and  expense,  any  governmental  approval  and make,  or cause to be made,  any
filings or  notifications  required under all applicable  laws,  regulations and
ordinances of the Territory to enable this  Agreement to become  effective or to
enable any payment  pursuant to the  provisions  of this  Agreement  to be made.
NSUSA  agrees  to keep  NSI  informed  of the  progress  in  obtaining  all such
government  approvals.  NSUSA  agrees  to  cooperate  with NSI and to take  such
actions as NSI shall reasonably  request in order to obtain such approvals.  NSI
shall reimburse NSUSA for any third party costs incurred by NSUSA in taking such
actions.  8.2 Each party  agrees to refrain  from any action that will cause the
other party to be in violation of any applicable law,  regulation,  or ordinance
of the Territory .

                                   ARTICLE IX

                          INFRINGEMENT; INDEMNIFICATION

           NSI hereby represents and warrants that, as of the date hereof, there
are no  infringement  or  misappropriation  suits  pending  or filed  or, to its
knowledge,  threatened  against  NSI within  the  Territory  that  relate to the
Licensed Marks and Names and NSI is not presently aware of any such infringement
or  misappropriation.  NSI shall  indemnify  and hold  NSUSA  harmless  from and
against all claims, actions, suits,  proceedings,  losses,  liabilities,  costs,
damages  and  attorneys'  fees  in  respect  of a  third  party  claim  alleging
infringement or  misappropriation by NSUSA in respect of its use of the Licensed
Marks and Names in the  Territory;  provided  that  NSUSA  shall give NSI prompt
written  notice of any such  claim,  action,  suit or  proceeding  and,  without
limiting the generality of Section 2.2 hereof,  shall  cooperate with NSI in the
defense of any such  claim,  action,  suit or  proceeding.  Notwithstanding  the
foregoing,  NSI shall have no obligation to indemnify  NSUSA for any liabilities
arising  out  of  NSUSA?s   failure  or  the  failure  of  the  NSI  Independent
Distributors in the Territory to utilize the Licensed Marks and Names (i) in the
manner for which the Licensed Marks and Names are reasonably  intended,  (ii) in
compliance  with Nu Skin policies and procedures or (iii) as contemplated by the
Intercompany Agreements.  NSI shall have the right to select counsel in any such
claim,  action,  suit or proceeding.  In the event that any such claim,  action,
suit or proceeding is successful,  NSI shall use reasonable efforts to make such
changes in the  Licensed  Marks and Names to permit  NSUSA to continue to use of
the  Licensed  Marks  and  Names  free  and  clear  of  all   infringement   and
misappropriation. NSUSA shall give NSI prompt written notice of any infringement
or  misappropriation  of the Licensed  Marks and Names by any third  party.  NSI
shall have the sole right to initiate any and all legal proceedings  against any
such third party and,  without  limiting the  generality  of Section 2.2 hereof,
NSUSA shall cooperate with NSI in the pursuit of any such proceeding.  NSI shall
retain any damage award obtained from such third party.

                                    ARTICLE X

                                 CONFIDENTIALITY

           All  Proprietary  Information  or  other  non-public  or  proprietary
business or technical  information owned or used by NSI or NSUSA and supplied to
or acquired by the other whether in oral or documentary form (the  "Confidential
Information")  shall be supplied and acquired in confidence  and shall be solely
for the use of the  receiving  party  pursuant to this  Agreement and such party
shall keep the Confidential  Information confidential and shall not disclose the
same,  at any time during the term of this  Agreement or after its  termination,
except to its employees, or its affiliates, or its affiliates? employees for the
purposes of its business in accordance  with this Agreement and except as may be
required  by  law;  provided  that  if the  receiving  party  determines  that a
disclosure is required by law, the receiving  party shall notify the  disclosing
party in order to give the disclosing party an opportunity to seek an injunction
or otherwise  attempt to keep the  Confidential  Information  confidential.  The
receiving party shall, at the request of the disclosing party, destroy or return
the  Confidential  Information  without  retaining  copies  if, as and when this
Agreement is terminated  or expires.  For purposes of this  Agreement,  the term
"Confidential  Information" shall not include  information or documents that (i)
become generally  available to the public other than as a result of a disclosure
by the receiving party, (ii) was otherwise  lawfully  available to the receiving
party,  or  (iii)  was  generated  independently  by the  receiving  party.  The
provisions  of this Article shall survive  termination  of this  Agreement for a
period of 10 years after he  termination  of this  Agreement  provided that this
Agreement is not extended or renegotiated.

                                   ARTICLE XI

                             NATURE OF RELATIONSHIP

           The relationship of NSUSA and NSI shall be and at all times remain,
respectively,  that of Licensee and  Licensor.  Nothing  contained or implied in
this  Agreement  shall be  construed  to  constitute  either  party as the legal
representative or agent of the other or to constitute or construe the Parties as
partners, joint venturers,  co-owners or otherwise as participants in a joint or
common  undertaking.  Neither  party is  authorized  to conclude any contract or
agreement  or make any  commitment,  representation  or warranty  that binds the
other or otherwise act in the name of or on behalf of the other.

                                   ARTICLE XII

                      MAINTENANCE OF TRADEMARKS; RECORDING;
                            REGISTRATION OF TRADEMARK

           NSI  covenants to use its best efforts to maintain the  registrations
of the NSI  Trademarks  currently  registered  in the  Territory as set forth in
Exhibit A hereto.  NSI, in its sole  discretion,  shall have the right to record
this Agreement or proof thereof,  or to enter NSUSA as a registered  user in the
Territory.  NSUSA  agrees to  cooperate,  as  reasonably  requested  by NSI,  in
arranging  for such  recordings  or  entries,  or in bearing or  canceling  such
recordings  or  entries in the event of  amendments  to or  termination  of this
Agreement for any reason. Upon termination of this Agreement for any reason, the
Parties agree to do everything necessary to effect cancellation of the record of
NSUSA as a registered user of the NSI Trademarks in the Territory.

           At the request of NSUSA, NSI shall file applications in the Territory
for the  registration of all new NSI Trademarks that NSUSA intends to use in the
Territory.  If any mark used by NSI in the United States of America with respect
to certain  products  is used by NSUSA in the  Territory  in relation to similar
products,  then,  whether or not the mark is registered in the Territory,  NSUSA
shall not claim any proprietary  interest in any NSI trademarks.  If any of such
marks are  immediately  registrable in the Territory,  NSUSA will cooperate with
NSI in filing an application  for  registration of the marks in the name of NSI.

If any such marks are not immediately capable of registration  because they lack
distinctiveness,  then at any time when in the opinion of legal  counsel for NSI
the use of the marks by NSUSA has conferred on them  sufficient  distinctiveness
to permit registration in the Territory,  NSUSA shall, when requested by NSI, do
all things  necessary and execute all documents  required to register such marks
in the  Territory  and  assign  the  eventual  registrations  to NSI  who  shall
reimburse  NSUSA for the cost of registration  and assignment,  but shall not be
obligated to make any other payment in consideration for the assignment.

                                  ARTICLE XIII

                                  MISCELLANEOUS

           13.1 Assignment.  This Agreement shall be binding on and inure to the
benefit of the heirs,  successors,  assigns and  beneficiaries  of the  Parties;
provided  that  neither  party  may  assign  this  Agreement  or any  rights  or
obligations  hereunder,  whether by operation of law or  otherwise,  without the
prior written consent of the other party through its authorized  representative.
Any such attempted  assignment without the written consent provided herein shall
be void and unenforceable.

           13.2 Force Majeure.  The Parties shall not be responsible for failure
to perform  hereunder  due to force  majeure,  which shall  include,  but not be
limited to: fires, floods, riots, strikes, labor disputes,  freight embargoes or
transportation  delays,  shortage of labor,  inability to secure fuel, material,
supplies,  equipment  or power at  reasonable  prices or on account of  shortage
thereof,  acts of God or of the public  enemy,  war or civil  disturbances,  any
existing or future laws, rules, regulations or acts of any government (including
any  orders,  rules or  regulations  issued  by any  official  or agency or such
government)   affecting  a  party  that  would  delay  or  prohibit  performance
hereunder, or any cause beyond the reasonable control of a party. If an event of
force  majeure  should  occur,  the affected  party shall  promptly  give notice
thereof to the other party and such affected party shall use its reasonable best
efforts to cure or correct any such event of force majeure.

         13.3  Governing Law and Dispute  Resolution.  This  Agreement  shall be
governed  by and  construed  in  accordance  with the laws of the State of Utah,
applicable to contracts made and to be wholly  performed  within such State. Any
dispute  arising out of this Agreement,  if not resolved by mutual  agreement of
NSI and NSUSA  within 30 days after  written  notice of such dispute is given by
NSI or NSUSA, as the case may be, shall be resolved through arbitration with the
Utah office and division of the American Arbitration Association ("AAA"). If the
dispute is not resolved  within such 30-day  period,  the Parties shall petition
the AAA to promptly  appoint a  competent,  disinterested  person to act as such
arbitrator.  Within  30  days  after  the  designation  or  appointment  of such
arbitrator,  such  arbitrator  shall be  required to  commence  the  arbitration
proceeding  in the  state  of  Utah  at a time  and  place  to be  fixed  by the
arbitrator, who shall so notify NSI and NSUSA. Such arbitration proceeding shall
be conducted in accordance with the applicable  rules and procedures of the AAA,
and/or as  otherwise  may be agreed by NSI and NSUSA and may be  enforced in any
court of competent  jurisdiction.  The  expenses  and costs of such  arbitration
shall be divided and borne equally by NSI and NSUSA; provided,  that such of NSI
and NSUSA  shall  pay all fees and  expenses  incurred  by it in  presenting  or
defending against such claim, right or cause of action.

           13.4  Waiver  and Delay.  No waiver by either  party of any breach or
default in performance by the other party, and no failure, refusal or neglect of
either party to exercise any right,  power or option given to it hereunder or to
insist  upon  strict  compliance  with  or  performance  of  the  other  party's
obligations under this Agreement, shall constitute a waiver of the provisions of
this  Agreement  with respect to any  subsequent  breach  thereof or a waiver by
either  party of its right at any time  thereafter  to require  exact and strict
compliance with the provisions thereof.

           13.5  Notices.   All  notices,   requests  and  other  communications
hereunder  shall be in writing and shall be deemed to have been duly  given,  if
delivered by hand, or if communicated by facsimile,  cable or similar electronic
means to the  facsimile  number or cable  identification  number  as  previously
provided by each party to the other,  at the time that receipt  thereof has been
confirmed by return electronic communication or signal that the message has been
received,  or if mailed,  ten (10) days after  dispatch by  registered  airmail,
postage prepaid, from any post office addressed as follows:

If to NSUSA:      General Manager
                  Nu Skin U.S.A., Inc.
                  75 West Center Street
                  Provo, Utah 84601
                  USA
                  Fax: 801-345-3099

If to NSI:        General Manager
                  Nu Skin International, Inc.
                  75 West Center Street
                  Provo, Utah 84601, U.S.A.
                  Facsimile Number:  (801) 345-5999

           Either party may change its facsimile  number,  cable  identification
number or address by a notice  given to the other  party in the manner set forth
above.
           13.6  Integrated  Contract.  This  Agreement  constitutes  the entire
agreement  between  the  Parties  relating  to the  subject  matter  hereof  and
supersedes   all  prior  or   contemporaneous   negotiations,   representations,
agreements and understandings (both oral and written) of the Parties.

           13.7  Modification  and  Amendment.  No supplement,  modification  or
amendment  of this  Agreement  shall be  binding  unless  it is in  writing  and
executed by both of the Parties.

           13.8 Severability. To the extent that any provision of this Agreement
is (or in the opinion of counsel  mutually  acceptable to both Parties would be)
prohibited,  judicially  invalidated or otherwise rendered  unenforceable in any
jurisdiction,  such provision shall be deemed  ineffective only to the extent of
such prohibition,  invalidation or  unenforceability  in that jurisdiction,  and
only  within  that  jurisdiction.  Any  prohibited,  judicially  invalidated  or
unenforceable  provision  of  this  Agreement  will  not  invalidate  or  render
unenforceable any other provision of this Agreement,  nor will such provision of
this  Agreement  be  invalidated   or  rendered   unenforceable   in  any  other
jurisdiction.

            13.9  Counterparts  and Headings.  This Agreement may be executed in
one or more counterparts,  each of which shall be deemed an original, but all of
which together shall  constitute one and the same  instrument.  All headings and
captions are inserted for convenience of reference only and shall not affect the
meaning or interpretation of any provision hereof.

           IN WITNESS  WHEREOF,  the Parties  have caused this  Agreement  to be
executed in the United  States of America by their  respective  duly  authorized
representatives as of the day and year first-above written.

NU SKIN INTERNATIONAL, INC.                       NU SKIN USA, INC.

By:      /s/Steven J. Lund                        By:      /s/  Keith R. Halls
Name:    Steven J. Lund                           Name:    Keith R. Halls
Its:     Executive Vice President & Secretary     Its:     Vice President
EX-10.37

                    TAX SHARING AND INDEMNIFICATION AGREEMENT

         THIS TAX SHARING AND  INDEMNIFICATION  AGREEMENT (the  "Agreement")  is
dated as of December 31, 1997,  is by and among Nu Skin  International,  Inc., a
Utah corporation  ("NSI"), Nu Skin USA, Inc., a Delaware  corporation  ("NUSA"),
and the  shareholders  of NSI and NUSA and their  successors  and  assigns  (the
"Shareholders").

                                    RECITALS

         WHEREAS, NSI and NUSA have entered into a Contribution and Distribution
Agreement dated as of December 31, 1997 (the "Distribution Agreement"); and

         WHEREAS,  pursuant to the Distribution Agreement,  NSI shall distribute
all  the  issued  and  outstanding  common  stock  of  NUSA  (pro  rata)  to the
Shareholders (the "Distribution"); and

         WHEREAS, there are no tax allocation agreements between NSI and NUSA;

         WHEREAS,  NSI and NUSA each have been  taxed as an "S  corporation"  as
that term is  defined  in  Section  1361 of the Code at all times  during  their
respective existences;

         WHEREAS,  the  Shareholders  intend to transfer  the stock of NSI along
with the stock of other  corporations to Nu Skin Asia Pacific,  Inc., a Delaware
corporation ("NSAP") in exchange for stock of NSAP.

         WHEREAS,  NSI  will  receive  or  has  received  an  opinion  of  Price
Waterhouse that the Distribution, taking into account the contribution of NSI by
the  Shareholders  to NSAP,  will qualify for tax-free  treatment  under Section
368(a)(1)(D) and 355 of the Code;

         WHEREAS,  NSI,  NUSA and the  Shareholders  desire  to enter  into this
Agreement to provide for the allocation  among NSI, NUSA and the Shareholders of
all  responsibilities,  liabilities and benefits  relating to or affecting Taxes
(as hereinafter defined) paid or payable by any of them for all taxable periods,
whether  beginning  before,  on or after the  Distribution  Date (as hereinafter
defined), to indemnify NSI if the Contribution and Distribution fails to qualify
for tax-free  treatment under Section  368(a)(1)(D)  and 355 of the Code, and to
provide for certain other matters.  This  Agreement  also provides,  among other
things,  for NUSA, NSI and the  Shareholders to assist each other for an interim
period in the preparation of Tax Returns (as hereinafter defined) required to be
filed after the Distribution Date.

         NOW,  THEREFORE,  in consideration of the mutual covenants and promises
contained  herein,  and other good and valuable  consideration,  the receipt and
sufficiency of which are hereby acknowledged, the parties agree as follows:

                                    AGREEMENT

                                   ARTICLE I.

                                   DEFINITIONS

         Section 1.1 As used in this  Agreement,  the following terms shall have
the  following  meanings  (such  meanings to be equally  applicable  to both the
singular  and the plural  forms of the terms  defined).  Capitalized  terms used
herein and not otherwise  defined  shall have the meanings  given to them in the
Distribution Agreement.

         "Action" shall have the meaning ascribed to such term in Section 4.1.

         "Change"  shall mean (i) any audit,  amendment or other change in a Tax
Return, or (ii) the expiration of the statute of limitations with respect to any
Tax Item allocated to NUSA and/or NSI in the Workpapers; provided, such Tax Item
was not subject to a Change by application of clause (i) of this definition.

         "Closing  Balance Sheets" shall mean the NUSA Closing Balance Sheet and
the NSI Closing Balance Sheet.

         "Code" means the Internal  Revenue Code of 1986, as amended,  and shall
include corresponding provisions of any subsequently enacted federal tax laws.

         "Corporate-Level  Restructuring  Taxes" shall mean Restructuring  Taxes
payable by NSI or NUSA.

         "Corporate-Level  Taxes"  means Taxes that are taxed to NSI or NUSA and
not to the Shareholders.

         "Distribution"  shall  have the  meaning  ascribed  to such term in the
recitals.

         "Final  Determination" shall mean the final resolution of the liability
for any Tax Item for a taxable  period,  (i) by IRS Form 870 or  870-AD  (or any
successor forms  thereto),  on the date of acceptance by or on behalf of the IRS
with respect to United States Federal taxes,  or by a comparable  form under the
laws of other jurisdictions; except that a Form 870 or 870-AD or comparable form
that  reserves  (whether by its terms or by  operation  of law) the right of the
taxpayer to file a claim for refund and/or the right of the taxing  authority to
assert a  further  deficiency  for any Tax Item  shall  not  constitute  a Final
Determination for such Tax Item; (ii) by a decision,  judgment, decree, or other
order  by a  court  of  competent  jurisdiction,  which  has  become  final  and
unappealable; (iii) by a closing agreement or accepted offer in compromise under
Section 7121 or 7122 of the Code,  with respect to Federal Taxes,  or comparable
agreements as to other Taxes under the laws of other  jurisdictions;  (iv) by an
allowance of a refund or credit in respect of any  overpayment  of Tax, but only
after the expiration of all periods during which such refund may be recovered by
the Tax imposing jurisdiction; or (v) by any other final disposition,  including
by reason of the expiration of the applicable statute of limitations.

         "IRS" shall mean the Internal Revenue Service.

         "NSI  Businesses"  means the  businesses  conducted by NSI  immediately
following the Distribution.

         "NSI Closing  Balance Sheet" shall mean the balance sheet of NSI, dated
as of December 31, 1997.

         "NSI Group" shall mean NSI and all  of its future subsidiaries.

         "NSI" shall have the meaning ascribed to such term in the preamble.

         "NUSA  Businesses"  means the businesses  conducted by NUSA immediately
following the Distribution.

         "NUSA  Closing  Balance  Sheet" shall mean the balance  sheet of NUSA ,
dated as of December 31, 1997.

         "NUSA Group" shall mean NUSA and all of its future subsidiaries.

         "NUSA" shall have the meaning ascribed to such term in the preamble.

         "Permanent Tax Item" shall mean any Tax Item other than a Temporary Tax
Item.

         "Reorganization"  shall  mean  NSI's  distribution  of all of the  NUSA
shares to the Shareholders.

         "Restricted  Period"  shall  mean the  two-year  period  following  the
Distribution Date.

         "Restructuring  Taxes"  means any Taxes  (other  than  Transfer  Taxes)
resulting  from  the  Reorganization  or  the  Distribution  including,  without
limitation,  any Tax arising  pursuant to, or as a result of, Section 311 of the
Code.

         "Settlement  Amount"  shall have the  meaning  ascribed to such term in
Section 4.1.

         "Tax Benefit"  means any item of loss,  deduction,  credit or any other
Tax Item which decreases Taxes paid or payable.

         "Tax Detriment" means any item or income,  gain, recapture of credit or
any other Tax Item which increases Taxes paid or payable.

         "Tax Item"  means any  return,  form,  filing,  questionnaire  or other
document  required to be filed (or which may be filed),  including  requests for
extensions of time, filings made with estimated tax payments,  claims for refund
and amended returns that may be filed,  for any period with any taxing authority
(whether  domestic or foreign) in connection  with any Tax or Taxes  (whether or
not a payment is required to be made with respect to such filing).

         "Tax  Returns"  means  any  return,  declaration,   statement,  report,
schedule,  certificate,  form,  information  return or any other  document  (and
related or  supporting  information)  including an amended tax return filed with
respect to Taxes.

         "Taxes" means all forms of taxation,  whenever created or imposed,  and
whether of the  United  States or  elsewhere,  and  whether  imposed by a local,
municipal,  governmental,  state, federation or other body, and without limiting
the generality of the foregoing,  shall include income,  sales, use, ad valorem,
gross  receipts,  value  added,  franchise,  transfer,  recording,  withholding,
payroll,  employment,  excise, occupation, and property taxes, together with any
related interest, penalties and additions to any such tax, or additional amounts
imposed by any taxing  authority  (domestic  or foreign)  upon NSI or NUSA their
divisions or branches or upon the Shareholders.

         "Temporary  Tax Item"  shall  mean any Tax Item to the  extent  the Tax
Detriment or Tax Benefit  relating to such Tax Item in one tax period creates or
results from a corresponding  Tax Benefit or Tax Detriment,  respectively,  in a
different tax period;  provided,  that if the parties cannot agree whether a Tax
Item is a Temporary Tax Item, then generally accepted  accounting  principles in
effect on the Distribution Date shall determine if a Tax Item is a Temporary Tax
Item.

         "Transfer Taxes" shall mean any real property transfer or gains, sales,
use,  transfer,  value added,  stock  transfer,  and stamp taxes,  any transfer,
recording,  registration,  and other fees,  and any similar  Taxes which  become
payable in connection with the Distribution or Reorganization.

         "Workpapers"  shall mean the workpapers  underlying the  preparation of
the 1997 Federal Tax Return of NSI and the Closing Balance Sheets.

                                   ARTICLE II.

                      PREPARATION AND FILING OF TAX RETURNS

         Section 2.1 Manner of Preparation. All Tax Returns of NSI or NUSA filed
after the  Distribution  Date shall be prepared  on a basis which is  consistent
with the tax opinions  obtained from Price  Waterhouse  in  connection  with the
Reorganization  and the Distribution (in the absence of a controlling  change in
law or circumstances)  and shall be filed on a timely basis (including  pursuant
to extensions) by the party responsible for such filing under this Agreement. In
the  absence  of a  controlling  change  in law or  circumstances,  or except as
otherwise agreed in writing, all Tax Returns of NSI or NUSA filed after the date
of this Agreement  shall be prepared on a basis  consistent  with the elections,
accounting  methods,  conventions,  and principles of taxation used for the most
recent taxable periods for which Tax Returns of NSI involving  similar Tax Items
have been filed,  except  that,  with  respect to Tax Items not  relating to the
Reorganization or Distribution,  one party may take an inconsistent  position to
the extent that, with respect to Tax Items not relating to the Reorganization or
Distribution,  such  position does not create a Tax Detriment to the other party
or to the Shareholders of the other party.

         Section 2.2 Pre-Distribution Tax Returns.

                  (a) All federal or state  income Tax Returns that are required
         to be filed for periods beginning before the Distribution Date shall be
         prepared and filed by the Shareholders or by NSI.

                  (b) All Tax Returns for state and local sales, use,  property,
         transfer and other Taxes for periods  beginning before the Distribution
         Date which are not  measured by income  shall be prepared  and filed by
         NSI.  NSI shall  prepare  all  Federal  and state  payroll  Tax Returns
         required  to be filed by it after the  Distribution  which  include any
         period beginning before the Distribution Date.

                  (c) All  foreign  Tax  Returns  and any other Tax  Returns not
         described  elsewhere  in this Section 2.2 that are required to be filed
         for any period beginning before the Distribution Date shall be prepared
         and filed by NSI.

         Section 2.3  Post-Distribution  Corporate Tax Returns.  All Tax Returns
for periods  beginning after the Distribution  Date with respect to NSI shall be
prepared  and filed by NSI.  All tax  returns for  periods  beginning  after the
Distribution  Date with respect to NUSA shall be prepared and filed by NUSA. The
Shareholders shall file all Tax Returns required to be filed by them that relate
to or include Tax Items associated with NSI or NUSA.

                                  ARTICLE III.

                                PAYMENT OF TAXES

         Section 3.1 Tax for Taxable Periods Beginning Prior to the Distribution
Date.

                  (a) The  Shareholders  shall pay all Taxes due (or receive all
         refunds)  in  connection  with the filing of NSI's  federal  income Tax
         Returns for all taxable  periods  ending on or before the  Distribution
         Date.

                  (b) NSI or the  Shareholders  shall pay to the relevant taxing
         authority all non-U.S. federal income Taxes for the Tax Returns for all
         taxable periods ending on or before the Distribution  Date with respect
         to  which  NSI and  the  Shareholders  each  have a  respective  filing
         responsibility under relevant state, local or foreign law.

                  (c) NSI shall be responsible  for the payment of all Taxes due
         or payable with respect to taxable  periods  beginning on or before the
         Distribution  Date that are  required to be reported on the Tax Returns
         described in Sections 2.2(b) and 2.2(c).

         Section  3.2 NSI and  Shareholder  Tax  Deficiencies  and  Refunds  for
Periods  Prior to the  Distribution  Date.  If there is a Change in a Tax Return
filed by NSI and with  respect to which NSI,  for a taxable  period prior to the
Distribution  Date, has tax liability  pursuant to Section 3.1,  irrespective of
whether such Change occurs before, on or after the Distribution  Date, NSI shall
pay and  discharge  any Tax or receive  any refund of Tax  associated  with such
Change.  For taxable  periods  beginning  prior to the  Distribution  Date,  the
Shareholders  shall  bear the  burden  of any Tax  arising  from a Change in Tax
Returns  filed by them that relate to or include Tax Items  associated  with NSI
and with  respect to which they are  liable,  and shall have the  benefit of any
refund of Tax associated  with such Change,  irrespective of whether such Change
occurs before, on or after the Distribution Date.

         Section 3.3 Transfer Taxes.  NUSA or the Shareholders  shall pay to the
relevant taxing authority all Transfer Taxes.

         Section 3.4 Indemnities, Payments, Temporary Tax Items and Code Section
336(e).

                  (a) NUSA and Shareholders Indemnity Obligations.  NUSA and the
         Shareholders shall indemnify and hold harmless NSI against:

                           (i)   any   and   all    Restructuring    Taxes   and
                  Corporate-Level Restructuring Taxes imposed as a result of the
                  completion of the  Distribution or  Reorganization,  except to
                  the extent that such taxes result  solely from NSI's breach of
                  the covenants contained in Section 5.4, and

                           (ii)  any  and  all  Taxes  for  which  NUSA  or  the
                  Shareholders have agreed to be responsible pursuant to Article
                  III of this Agreement.

                  (b) NSI Indemnity  Obligations.  NSI shall  indemnify and hold
         harmless NUSA and the Shareholders  against any Restructuring  Taxes or
         Corporate-Level  Restructuring  Taxes  imposed  upon or incurred by the
         Shareholders or NUSA if NSI breaches the covenants contained in Section
         5.4 and such  breach  results  in the  failure of the  Distribution  or
         Reorganization   to  qualify  for  tax-free   treatment  under  Section
         368(a)(1)(D)  or Section 355 of the Code or similar  provisions  of the
         state or local law.  The  Shareholders  shall be  indemnified  and held
         harmless  under this Section 3.4(b) without regard to the fact that NSI
         received an opinion or ruling from the IRS as  contemplated  by Section
         5.4(b).

                  (c) All  payments  required  to be made  by NUSA  pursuant  to
         Section  3.4(a) or by NSI  pursuant to Section  3.4(b) shall be made no
         later  than 10 days  after  notice  of a  Final  Determination  of such
         Restructuring Taxes or Corporate-Level Restructuring Taxes. Any payment
         not so made  within  10 days  shall  thereafter  bear  interest  at two
         percentage  points  above  the  applicable   Federal   short-term  rate
         established pursuant to Section 6621 of the Code.

                  (d)  If  Section   3.4(a)(i)   applies   to  the   payment  of
         Corporate-Level  Restructuring  Taxes,  and the Tax Item  creating such
         Corporate-Level  Restructuring Taxes is a Temporary Tax Item, NSI shall
         pay to  NUSA  _______  percent  of the  Tax  Benefit  relating  to such
         Temporary Tax Item that NSI realizes.  Any payment  required to be made
         under this  Section  3.4(c) shall be made at the time the Tax Return on
         which such Tax Benefit is realized is filed.

                  (e) If NSI is otherwise required to recognize gain pursuant to
         Section 311 of the Code with respect to the Distribution,  then, to the
         extent permitted by law or regulation, the parties shall elect pursuant
         to  Section  336(e)  of  the  Code  to  treat  the  Distribution  as  a
         disposition of all the assets of NUSA.

         Section 3.5 Reduction in Corporate-Level Taxes.

                  (a) If there is a reduction  of any  Corporate-Level  Taxes of
         NSI for a taxable  period  beginning  after the  Distribution  Date, by
         reason of a Tax Item  attributable to the NUSA Businesses  arising with
         respect to a period on or before the  Distribution  Date, NSI shall pay
         NUSA an  amount  equal  to such  reduction  in  Taxes.  If  there  is a
         reduction  of any  Corporate-Level  Taxes of NUSA for a taxable  period
         beginning  after  the  Distribution  Date,  by  reason  of a  Tax  Item
         attributable to the NSI Businesses  arising with respect to a period on
         or before the Distribution  Date, NUSA shall pay NSI an amount equal to
         such reduction in Taxes.

                  (b) Any payment  required to be made  pursuant to this Section
         3.5  shall be made no later  than 10 days  after the Tax  reduction  is
         actually or deemed received, credited or otherwise utilized by a party.
         Any payment not so made within 10 days shall  thereafter  bear interest
         at two percentage points above the then applicable  Federal  short-term
         rate established pursuant to Section 6621 of the Code.

         Section 3.6 Payment.  Pursuant to the  Assumption  of  Liabilities  and
Indemnification  Agreement  and Article III of this  Agreement,  NSI will or may
assume  or  satisfy,  or make an  indemnification  payment  with  respect  to, a
liability of NUSA, and vice versa.  If, pursuant to a Final  Determination,  the
after-Tax  position of either NUSA or NSI is  different  than it would have been
had NSI or NUSA made all payments directly to the relevant third party obligees,
then such  party  shall make a payment  to the other  party (or the other  party
shall make a payment to such  party) in an amount  such  that,  on an  after-Tax
basis,  the parties will share the payment of the underlying claim in accordance
with  the  allocation  of such  claim  between  NUSA  and NSI set  forth  in the
Assumption of Liabilities and  Indemnification  Agreement or this Agreement,  as
the case may be.

                                   ARTICLE IV.
                   TAX AUDITS, TRANSACTIONS AND OTHER MATTERS

         Section  4.1 Notice of  Proposed  Adjustments.  If a notice of audit is
given, an audit is begun, an audit adjustment is (or has been) proposed,  or any
other claim is (or has been made) by any taxing  authority with respect to a Tax
liability  that,  pursuant  to the  terms  hereof,  which  could be  indemnified
pursuant to Article III of this Agreement  (collectively,  a "Notice of Proposed
Adjustment"),  the party  receiving  such  Notice of Proposed  Adjustment  shall
promptly  notify the other parties to this Agreement in writing of such receipt.
Thereafter,  the party receiving such Notice of Proposed  Adjustment  shall keep
the other parties, on a timely basis,  informed of all material  developments in
connection with audits, administrative proceedings, litigation and other similar
matters that may affect their  respective Tax  liabilities.  Failure or delay in
providing  notification  hereunder  shall not  relieve  any party  hereto of any
obligation  hereunder in respect of any particular Tax liability,  except to the
extent  that (i) such  failure or delay  precludes  the ability of such party to
contest such  liability  administratively  or in the courts,  and (ii) otherwise
materially and adversely prejudices such party.

         Section 4.2 Tax Audits and Controversies Involving  Corporate-Level Tax
Items.  In the event (i) either NSI or NUSA  notifies the other party in writing
that it wishes to settle any audit, inquiry, suit, action or proceeding (each an
"Action")  affecting  the  Tax  liability  of  the  other  party  (including  by
application of this  Agreement),  and (ii) the Action relates to a Permanent Tax
Item,  such other  party shall have the right (by giving  written  notice to the
party  wishing  to  settle  the  Action  within  a  reasonable  amount  of time,
considering  all the facts and  circumstances,  of having received notice of the
intention  to settle),  to  prohibit  such  settlement,  in which case the party
favoring settlement shall have the right (within 30 days of receipt of the other
party's written notice prohibiting the settlement) to pay to the other party (or
receive from the other  party) an amount (a  `Settlement  Amount')  equal to the
aggregate  amount which it would have paid (or received),  after  application of
each  provision  of  this  Agreement  other  than  this  Section  4.2,  in  full
satisfaction  of the  Action  and its  obligation  to pay  amounts  (or right to
receive  amounts)  as  provided  in  this  Agreement.  The  party  opposing  the
settlement shall thereafter  control, in its sole and absolute  discretion,  the
further defense and disposition of the Action,  shall be fully and wholly liable
for all Taxes (and receive any refund of Taxes)  resulting  therefrom  and shall
indemnify and hold harmless the party favoring the  settlement  from and any and
all liability for Taxes which results from the ultimate resolution of the Action
in excess of the Settlement Amount. The party opposing the settlement shall have
no  obligation  or duty to reimburse or refund to the other party any portion of
the Settlement Amount,  regardless of the ultimate resolution of the Action. The
party  favoring the  settlement  shall have the right,  at its own  expense,  to
participate  in any Action for which the other party has assumed  control  under
this Section 4.2. If the party  favoring  settlement  does not on a timely basis
exercise its right to make or receive a Settlement  Amount,  the  obligations of
NSI and NUSA  under  this  Agreement  shall  be  determined  as if the  proposed
settlement did not exist (e.g., the party favoring  settlement  cannot settle an
action  without  again  complying  with the  procedure set forth in this Section
4.2).

         Section 4.3  Retention of Books and  Records.  NSI agrees to retain all
Tax Returns,  related  schedules and  Workpapers,  and all material  records and
other documents  relating thereto existing on the date hereof or created through
or with respect to taxable  periods ending on or before the  Distribution  Date,
until the later of (i) the expiration of the statute of  limitations  (including
extensions)  of the taxable  year to which such Tax Returns and other  documents
relate, or (ii) ten years from the date hereof.

         Section  4.4   Cooperation   in  Return   Filings,   Examinations   and
Controversies.

                  (a) In addition  to any  obligations  imposed  pursuant to the
         Distribution Agreement, NUSA and the Shareholders shall fully cooperate
         with  NSI  and  its  representatives  and  with  the  Shareholders  (if
         necessary),  in a prompt and timely manner,  in connection with (i) the
         preparation  and filing of and (ii) any  inquiry,  audit,  examination,
         investigation,  dispute, or litigation involving,  any Tax Return filed
         or  required  to be  filed by or for NSI and the  Shareholders  for any
         taxable period beginning before the Distribution Date. Such cooperation
         shall include,  but not be limited to, making  available to NSI and the
         Shareholders,  during normal business hours, and within sixty (60) days
         of any request  therefor,  all books,  records and  information  (which
         books, records and information may be copied by NSI or the Shareholders
         at their  expense),  and the  assistance of all officers and employees,
         reasonably necessary or useful in connection with any Action.

                  (b) In addition  to any  obligations  imposed  pursuant to the
         Distribution Agreement,  NSI and the Shareholders shall fully cooperate
         with NUSA and its  representatives,  in a prompt and timely manner,  in
         connection with (i) the preparation and filing of and (ii) any inquiry,
         audit,  examination,  investigation,  dispute, or litigation involving,
         any  Tax  Return  filed  or  required  to be  filed  by or  NUSA or the
         Shareholders.  Such  cooperation  shall include,  but not be limited to
         making available to NUSA and the  Shareholders,  during normal business
         hours, and within sixty (60) days of any request  therefor,  all books,
         records and  information  (which books,  records and information may be
         copied  by  NUSA  or  the  Shareholders  at  their  expense),  and  the
         assistance  of all  officers  and  employees,  reasonably  necessary or
         useful in connection with any Action.

                                   ARTICLE V.
                          REPRESENTATIONS AND COVENANTS

         Section 5.1 Representations of NUSA and the Shareholders.  NUSA and the
Shareholders  hereby  represent  and  warrant  to NSI that  NUSA has no  present
intention to undertake  any of the  transactions  set forth in Section 5.2 or to
cease to engage in the active conduct of the NUSA Businesses (within the meaning
of Section 355(b)(2) of the Code).

         Section 5.2 Covenants of the Shareholders and NUSA.

                  (a) Except as provided in Section  5.2(b),  the  Shareholders,
         both  directly and on behalf of NUSA,  and NUSA  directly  covenant and
         agree with NSI that during the Restricted Period:

                           (i) NUSA shall continue to actively  conduct the NUSA
                  Businesses in the United States (within the meaning of Section
                  355(b)(2)  of the Code) and shall  continue to maintain in the
                  United States a substantial portion of its assets and business
                  operations as they existed prior to the Distribution, provided
                  that the  foregoing  shall not be deemed to prohibit NUSA from
                  entering  into or acquiring  other  businesses  or  operations
                  which may or may not be consistent with NUSA's  Businesses and
                  operations as they existed prior to the  Distribution  so long
                  as NUSA continues to conduct the NUSA Businesses in the United
                  States and continues to so maintain such  substantial  portion
                  of its assets in the United States;

                           (ii) NUSA shall not dispose of any of the assets that
                  NUSA  owned  immediately  after the  Distribution,  except for
                  dispositions  of such  assets made in the  ordinary  course of
                  business;

                           (iii)   neither  NUSA  nor  any  of  its   directors,
                  officers, or other representatives shall undertake, authorize,
                  approve, recommend, facilitate, or enter into any contract, or
                  consummate any  transaction  with respect to: (A) the issuance
                  of NUSA capital stock (including options,  warrants, rights or
                  securities  exercisable for, or convertible into, NUSA capital
                  stock) in a single  transaction  or in a series of  related or
                  unrelated  transactions or otherwise or in the aggregate which
                  would exceed ten percent (10%) when  expressed as a percentage
                  of the outstanding capital stock of NUSA immediately following
                  the  Distribution;  (B) any redemptions,  repurchases or other
                  acquisitions or capital stock of NUSA in a single  transaction
                  or a series of related or unrelated  transactions or otherwise
                  or in the aggregate  which would exceed ten percent (10%) when
                  expressed as a percentage of the outstanding  capital stock of
                  NUSA  immediately  following  the  Distribution;  or  (C)  the
                  dissolution, merger or complete or partial liquidation of NUSA
                  or any announcement of such action.

                  (b) The Shareholders, both directly and on behalf of NUSA, and
         NUSA  directly,  may take any  action or engage  in  conduct  otherwise
         prohibited  by Section  5.2 so long as prior to such action or conduct,
         as the case may be, NUSA  receives:  (i) an opinion from NUSA's counsel
         in form and substance reasonably satisfactory to NSI and upon which NSI
         can rely to the effect that the proposed action or conduct, as the case
         may be, will not cause the Distribution and  Reorganization  to fail to
         qualify for the  tax-free  treatment  under  Section  368(a)(1)(D)  and
         Section  355 of the  Code,  or (ii) a  ruling  from the IRS in form and
         substance reasonably satisfactory to NSI and upon which NSI can rely to
         the effect that the  proposed  action or  conduct,  as the case may be,
         will not cause the Distribution and  Reorganization  to fail to qualify
         for tax-free  treatment under Section  368(a)(1)(D)  and Section 355 of
         the Code.

         Section 5.3  Representations of NSI. NSI hereby represents and warrants
to the  Shareholders  that NSI has no present  intention to undertake any of the
transactions  set  forth in  Section  5.4 or to cease to  engage  in the  active
conduct of the NSI  Businesses  (within the meaning of Section  355(b)(2) of the
Code).

         Section 5.4 Covenants of NSI.

                  (a) Except as provided in Section  5.4(b),  NSI  covenants and
         agrees  with  NUSA and the  Shareholders  that  during  the  Restricted
         Period:

                           (i) NSI shall  continue to  actively  conduct the NSI
                  Businesses in the United States (within the meaning of Section
                  355(b)(2)  of the Code) and shall  continue to maintain in the
                  United States a substantial portion of its assets and business
                  operations as they existed prior to the Distribution, provided
                  that the  foregoing  shall not be deemed to prohibit  NSI from
                  entering  into or acquiring  other  businesses  or  operations
                  which may or may not be consistent with the NSI Businesses and
                  operations as they existed prior to the  Distirbution  so long
                  as NUSA  continues to conduct the NSI Businesses in the United
                  States and continues to so maintain such  substantial  portion
                  of its assets in the United States;

                           (ii) NSI not  dispose of any of the  assets  that NSI
                  owned  immediately  after  the  Distribution,  except  for the
                  dispositions  of such  assets made in the  ordinary  course of
                  business;

                           (iii) neither NSI nor any of its directors, officers,
                  or other representatives shall undertake,  authorize, approve,
                  recommend,   facilitate,   or  enter  into  any  contract,  or
                  consummate any  transaction  with respect to: (A) the issuance
                  of NSI capital stock (including  options,  wrrants,  rights or
                  securities  exercisable for, or convertible  into, NSI capital
                  stock) in a single  transaction  or in a series of  related or
                  unrelated  transactions or otherwise or in the aggregate which
                  would exceed ten percent (10%) when  expressed as a percentage
                  of the outstanding capital stock of NSI immediately  following
                  the  Distribution;  (B) any redemptions,  repurchases or other
                  acquisitions  of capital stock of NSI in a single  transaction
                  or a series of related or unrelated  transactions or otherwise
                  or in the aggregate  which would exceed ten percent (10%) when
                  expressed as a percentage of the outstanding  capital stock of
                  NSI  immediately  following  the  Distribution;   or  (C)  the
                  dissolution,  merger or complete or partial liquidation of NSI
                  or any announcement of such action.

                  (b) NSI may take any  action or engage  in  conduct  otherwise
         prohibited  by Section  5.4 so long as prior to such action or conduct,
         as the case may be, NSI receives  (i) an opinion from NSI's  counsel in
         form and substance reasonably  satisfactory to NUSA and upon which NUSA
         can rely to the effect that the proposed action or conduct, as the case
         may be, will not cause the Distribution and  Reorganization  to fail to
         qualify for the  tax-free  treatment  under  Section  368(a)(1)(D)  and
         Section  355 of the  Code,  or (ii) a  ruling  from the IRS in form and
         substance reasonably  satisfactory to NUSA and upon which NUSA can rely
         to the effect that the proposed action or conduct,  as the case may be,
         will not cause the Distribution and  Reorganization  to fail to qualify
         for tax-free  treatment under Section  368(a)(1)(D)  and Section 355 of
         the Code.

         Section 5.5 The parties  hereto  recognize  that failure to comply with
their  respective  obligations  under this Section 5.1 may result in irreparable
harm to the  other  party  and  that  the  other  party  may  not be  adequately
compensated by monetary damages for such failure.  If either party shall fail to
comply with its respective  obligations  under this Section 5.1, the other party
shall be entitled to injunctive  relief and specific  performance in addition to
all other remedies.

                                   ARTICLE VI.
                                  MISCELLANEOUS

         Section  6.1  Expenses.  Unless  otherwise  expressly  provided in this
Agreement or in the  Distribution  Agreement,  each party shall bear any and all
expenses that arise from their respective obligations under this Agreement.

         Section 6.2 Entire  Agreement;  Termination of Prior  Agreements.  This
Agreement constitutes the entire agreement of the parties concerning the subject
matter hereof and supersedes all other  agreements,  whether or not written,  in
respect of any Tax  between or among  them.  This  Agreement  may not be amended
except by an agreement  in writing,  signed by the parties  hereto.  Anything in
this Agreement or the Distribution  Agreement  and/or  Assumption of Liabilities
and Indemnification Agreement to the contrary notwithstanding,  in the event and
to the extent that there  shall be a conflict  between  the  provisions  of this
Agreement and the  Distribution  Agreement  and/or the Assumption of Liabilities
and Indemnification Agreement, the provisions of this Agreement shall control.

         Section 6.3  Notices.  All notices and other  communications  hereunder
shall be in writing and shall be  delivered by hand or mailed by  registered  or
certified  mail  (return  receipt  requested)  to the  parties at the  following
addresses (or at such other  addresses for a party as shall be specified by like
notice) and shall be deemed given on the date on which such notice is received:

                            If to NSI:

                            Nu Skin International, Inc.
                            One Nu Skin Plaza
                            75 West Center Street
                            Provo, UT  84601
                            Attention: Mr. Richard M. Hartvigsen

                            If to NUSA:

                            Nu Skin USA, Inc.
                            One Nu Skin Plaza
                            75 West Center Street
                            Provo, UT  84601
                            Attention: Mr. Richard M. Hartvigsen

                            With a copy to:

                            Holland & Hart, LLP
                            215 South State Street, Suite 500
                            Salt Lake City, UT  84111
                            Attention:  David R. Rudd

If the last day for providing any notice,  communication or payment hereunder is
a Saturday, Sunday or legal holiday, such due date shall be extended to the next
business day.

         Section 6.4 Resolution of Disputes.  In the event of a dispute  arising
with respect to this Agreement  which the parties are unable to resolve on their
own,  such dispute  shall be resolved by  arbitration  conducted as described in
Section 3.9 of the Assumption of Liabilities and Indemnification Agreement being
executed  concurrently  herewith,  with the  parties on each side of the dispute
selecting one arbitrator and the two  arbitrators so selected  selecting a third
arbitrator.

         Section  6.5  Application  to  Present  and Future  Subsidiaries.  This
Agreement is being entered into by NSI and NUSA on behalf of themselves and each
member of the NSI Group  and NUSA  Group,  respectively.  This  Agreement  shall
constitute a direct  obligation  of each such member and shall be deemed to have
been readopted and affirmed on behalf of any corporation  which becomes a member
of the NSI Group or NUSA Group in the future.  NSI and NUSA hereby guarantee the
performance of all actions,  agreements and obligations  provided for under this
Agreement of each member of the NSI Group and the NUSA Group, respectively.  NSI
and NUSA  shall,  upon the  written  request  of the  other,  cause any of their
respective  Group members  formally to execute this  Agreement.  This  Agreement
shall be binding  upon,  and shall  inure to the  benefit  of,  the  successors,
assigns and persons controlling any of the corporations bound hereby for so long
as such successors,  assigns or controlling persons are members of the NSI Group
or the NUSA Group, respectively, or their respective successors and assigns.

         Section  6.6  Term.  This  Agreement  shall  commence  on the  date  of
execution indicated below and shall continue in effect until otherwise agreed to
in writing by NSI and NUSA, or their successors.

         Section 6.7 Titles and Headings. Titles and headings to sections herein
are inserted for the  convenience of reference only and are not intended to be a
part or to affect the meaning or interpretation of this Agreement.

         Section 6.8 Legal Enforceability. Any provision of this Agreement which
is  prohibited  or  unenforceable   in  any  jurisdiction   shall,  as  to  such
jurisdiction,   be   ineffective   to  the   extent  of  such   prohibition   or
unenforceability  without invalidating the remaining provisions hereof. Any such
prohibition  or  unenforceability  in any  jurisdiction  shall not invalidate or
render unenforceable such provision in any other jurisdiction. Without prejudice
to any rights or remedies  otherwise  available to any party hereto,  each party
hereto acknowledges that damages would be an inadequate remedy for any breach of
the provisions of this Agreement and agrees that the  obligations of the parties
hereunder shall be specifically enforceable.

         Section 6.9 Singular and Plural.  As used  herein,  the singular  shall
include the plural and vice versa.

         Section 6.10  Governing  Law. This  Agreement  shall be governed by the
laws of Utah.

          IN WITNESS WHEREOF, the parties have executed this agreement as of the
31st day of December, 1997.

                                    THE COMPANIES:

                                    NU SKIN INTERNATIONAL, INC.

                                    By:    /s/ Keith Halls
                                    Name:  Keith Halls
                                    Title: Vice President

                                    NU SKIN USA, INC.

                                    By:    /s/ Keith Halls
                                    Name:  Keith Halls
                                    Title: Vice President

                                    THE SHAREHOLDERS:

                                    /s/ Blake M. Roney
                                    Blake M. Roney

                                    /s/ Nedra Dee Roney
                                    Nedra Dee Roney

                                    /s/Sandie N. Tillotson
                                    Sandie N. Tillotson

                                    /s/ Craig Bryson
                                    Craig Bryson

                                    /s/ Craig S. Tillotson
                                    Craig S. Tillotson

                                    /s/ Steven J. Lund
                                    Steven J. Lund

                                    /s/ Brooke R. Roney
                                    Brooke R. Roney

                                    /s/ Kirk V. Roney
                                    Kirk V. Roney

                                    /s/ Keith R. Halls
                                    Keith R. Halls
EX-10.38

                          ASSUMPTION OF LIABILITIES AND

                            INDEMNIFICATION AGREEMENT

         This  Assumption of  Liabilities  and  Indemnification  Agreement  (the
"Agreement")  is made and entered into effective as of the 31st day of December,
1997 (the "Effective Date"), by and between Nu Skin International,  Inc., a Utah
corporation ("NSI") and 252nd Shelf Corporation, a Delaware corporation which is
in the process of changing its name to Nu Skin USA, Inc. ("NUSA").

                                    Recitals

         A.  Immediately  prior to the Effective  Date,  NUSA was a wholly-owned
subsidiary of NSI.

         B.  NSI's  integrated  business  is being  divided  into  two  separate
businesses  and entities as of the  Effective  Date,  pursuant to the terms of a
Contribution and Distribution  Agreement entered into between NSI and NUSA as of
the  Effective  Date  (the  "Contribution  and  Distribution  Agreement").   The
separation and  reorganization is being  accomplished  through a contribution of
specified NSI assets to NUSA and a distribution of the outstanding capital stock
of NUSA to NSI's stockholders.

         C. As part of such  separation  and  reorganization,  NSI and NUSA have
agreed to an allocation of liabilities arising from the historical  operation of
NSI's  business.  The allocation is intended to generally  have the  liabilities
follow the entity  holding the assets and  continuing the business to which such
liabilities relate or from which they arise.

         D.  The  parties  hereto  have   determined   that  the  allocation  of
liabilities between NSI and NUSA is to be as provided in this Agreement.

                                    Agreement

         NOW  THEREFORE,  in  consideration  of the  foregoing  premises and the
mutual covenants of the parties  contained  herein,  the parties hereby agree as
follows:

         1.  DEFINITIONS.  Capitalized  terms  used  in this  Agreement  and not
otherwise  defined  herein  shall  have  the  meanings  ascribed  to them in the
Contribution  and  Distribution  Agreement.  As  used  in  this  Agreement,  the
following terms shall have the following meanings:

         "Benefits   Agreement"  shall  mean  that  certain  Employee   Benefits
Allocation Agreement entered into by NSI and NUSA as of the Effective Date.

         "Claim"  shall mean:  (a) A suit,  proceeding  or  investigation  by or
before  any  court or  governmental  or  regulatory  agency or body or a written
demand for payment of a Liability or cause of action, asserted against NSI, NUSA
or both by a Claimant; or (b) a written demand or assertion by or on behalf of a
Claimant  that a cause of action  giving rise or relating to a Liability  exists
against NSI or NUSA.

         "Claimant" shall mean any person or entity asserting a Claim.

         "Effective Date" shall mean December 31, 1997.

         "Indemnified  Claim"  shall mean any  Liability or Claim as to which an
Indemnifying Party has agreed to indemnify an Indemnified Party.

         "Indemnified  Loss"  shall  mean a cost,  expense or loss  incurred  in
connection with an Indemnified Claim, for which an Indemnified Party receives or
is entitled to receive a payment from an Indemnifying Party.

         "Indemnified  Party"  shall  mean a party or  other  person  or  entity
entitled to be indemnified  from any Indemnified  Claims and Indemnified  Losses
pursuant to the terms of this Agreement.

         "Indemnifying Party" shall mean a party indemnifying another party from
any  Indemnified  Claims and  Indemnified  Losses  pursuant to the terms of this
Agreement.

         "Jointly Shared  Liabilities" shall mean Liabilities of NSI that are to
be  jointly  shared,  assumed  and  paid by NSI and  NUSA  as  provided  in this
Agreement,  as identified on the Listing of Liabilities or pursuant to the terms
of this Agreement.

         "Liabilities"  of any  party  hereto  shall  mean  all  losses,  debts,
liabilities,  damages, obligations, claims, demands, judgments or settlements of
any  nature or kind owed by such  party,  whether  accrued  or  contingent,  and
including all  penalties,  costs and expenses  (legal,  accounting or otherwise)
associated  therewith,  but excluding "Taxes" as such term is defined in the Tax
Sharing and Indemnification Agreement.

         "Listing of Liabilities" shall mean the listing of Liabilities attached
hereto as Exhibit A, which lists certain NUSA Assumed Liabilities,  NSI Retained
Liabilities and Jointly Shared Liabilities.

         "NSI  Continuing  Business"  shall mean the business to be conducted by
NSI  immediately  after giving effect to the  transactions  contemplated  by the
Contribution and Distribution Agreement,  utilizing the NSI Retained Assets, and
including:  the  business of marketing  and  distributing  of Nu Skin  products;
managing and licensing the Nu Skin Global  Compensation  Plan;  licensing of the
right to use the Nu Skin  trademarks and trade names,  products and  distributor
lists;  providing management services to local Nu Skin entities;  developing new
formulas  and  ingredients  for Nu  Skin  products;  and  all  other  businesses
conducted  by NSI prior to the  Effective  Date,  other  than the NUSA  Acquired
Business.

         "NSI Employees" shall mean all individuals who immediately prior to the
Effective  Date  were  employed  by NSI and  who,  after  giving  effect  to the
transactions  contemplated by the Contribution and Distribution  Agreement,  are
intended to remain employed by NSI or in the NSI Continuing Business.

         "NSI  Retained  Assets"  shall mean,  collectively,  all assets of NSI,
other than the NUSA Acquired Assets.

         "NSI Retained  Liabilities"  shall mean each of the  Liabilities of NSI
other than the NUSA  Assumed  Liabilities  and the NUSA  portion of the  Jointly
Shared  Liabilities.  The NSI Retained  Liabilities  shall include each of those
Liabilities  identified as such on the Listing of Liabilities or pursuant to the
terms of this Agreement.

         "NUSA Acquired  Assets" shall mean,  collectively,  those assets of NSI
transferred  to and acquired by NUSA  pursuant to the terms of the  Contribution
and Distribution Agreement, as identified in Exhibit E attached thereto.

         "NUSA  Acquired  Business"  shall mean the  business to be conducted by
NUSA  immediately  after giving effect to the  transactions  contemplated by the
Contribution and Distribution Agreement, utilizing the NUSA Acquired Assets, and
including  the  marketing  and  distribution  of Nu Skin  products in the United
States  as  permitted  by  the  Intercompany   Agreements  (as  defined  in  the
Contribution and Distribution Agreement).

         "NUSA Assumed  Liabilities"  shall mean each of the  Liabilities of NSI
that are to be  assumed by NUSA as of the  Effective  Date as  provided  in this
Agreement  and  identified  as  NUSA  Assumed  Liabilities  in  the  Listing  of
Liabilities or pursuant to the terms of this Agreement.

         "NUSA  Employees"  shall mean all individuals who immediately  prior to
the  Effective  Date were  employed by NSI and who,  after giving  effect to the
transactions  contemplated by the Contribution and Distribution  Agreement,  are
intended to be employed by NUSA, as identified in the Benefits Agreement.

         "Settlement Payment" shall mean a payment made by a party hereto to the
other party pursuant to and in exercise of its rights under Section 4.10 hereof.

         "Tax Sharing and Indemnification Agreement" shall mean that certain Tax
Sharing and  Indemnification  Agreement  entered  into by NSI and NUSA as of the
Effective Date.

         2. ASSUMPTION AND ALLOCATION OF LIABILITIES.

                  2.1  NSI  Retained  Liabilities.  Except  as may be  otherwise
         specifically  provided herein, NSI shall retain,  assume,  pay, perform
         and discharge all of the NSI Retained Liabilities.

                  2.2 NUSA Assumed Liabilities. Except as otherwise specifically
         provided herein,  from and after the Effective Date, NUSA shall assume,
         pay, perform and discharge the NUSA Assumed Liabilities. In addition to
         those items specifically  referenced as NUSA Assumed Liabilities on the
         Listing of  Liabilities,  NUSA Assumed  Liabilities  shall  include the
         following:

                  (a)      Liabilities  that result from a Claim  arising out of
                           the operation of the NUSA Acquired Business,  whether
                           based on  events  occurring  prior  to or  after  the
                           Effective Date; and

                  (b)      Liabilities  that  arise  out  of or  relate  to  any
                           activity  undertaken  by, or any  failure  to act by,
                           NUSA after the Effective Date.

                  2.3 Jointly Shared  Liabilities.  From and after the Effective
         Date, NSI shall assume,  pay, perform and discharge 50%, and NUSA shall
         assume,   pay,   perform  and  discharge  50%  of  the  Jointly  Shared
         Liabilities,  unless a different  allocation of any particular  Jointly
         Assumed  Liabilities  is  specified in the Listing of  Liabilities.  In
         addition to those Liabilities  identified as Jointly Shared Liabilities
         in the Listing of Liabilities, Jointly Shared Liabilities shall include
         the following:

                  (a)      Liabilities  arising  from  Claims  based  on  events
                           occurring prior to the Effective Date and which:  (i)
                           are not  identified in the Listing of  Liabilities as
                           either NSI  Retained  Liabilities  or as NUSA Assumed
                           Liabilities,  and  (ii)  arise,  in  more  than  a de
                           minimis way,  from the  businesses  or  operations of
                           both  the  NSI  Continuing   Business  and  the  NUSA
                           Acquired Business.

                  (b)      Liabilities  not  identified  as either NSI  Retained
                           Liabilities  or  NUSA  Acquired  Liabilities  in  the
                           Listing of Liabilities,  which result from Claims for
                           indemnification  (and the  advancement of expenses in
                           connection with a proceeding as to which such a Claim
                           may  later  be  asserted)  arising  out of  facts  or
                           circumstances  existing on or events  occurring on or
                           prior  to  the  Effective   Date,  made  against  NSI
                           pursuant  to  any  law  or  any   provision   in  any
                           certificate of incorporation, bylaws or agreement, by
                           any director, officer, employee or agent of NSI whose
                           duties involved,  in more than a de minimis way, both
                           the NSI  Continuing  Business  and the NUSA  Acquired
                           Business.

                  2.4 Intent of Assumption and Allocation.  In applying Sections
         2.1, 2.2 and 2.3, the parties intend that  Liabilities not specifically
         identified  in the Listing of  Liabilities  but  incurred  (or based on
         facts  existing)  prior to the Effective Date  ("Unidentified  Existing
         Liabilities") be allocated by a fair and reasonable  application of the
         principle  that: (i) NSI shall be solely  responsible  for  Liabilities
         arising from or relating to the NSI  Retained  Assets or the conduct of
         the NSI Continuing  Business and in which the NUSA Acquired  Assets and
         NUSA  Acquired  Business had no more than a de minimis  role;  and (ii)
         NUSA  shall be  solely  responsible  for  Liabilities  arising  from or
         relating  to the  NUSA  Acquired  Assets  or the  conduct  of the  NUSA
         Acquired  Business  and in  which  the  NSI  Retained  Assets  and  NSI
         Continuing  Business had no more than a de minimis  role.  Unidentified
         Existing  Liabilities in which both (i) the NSI Retained  Assets or NSI
         Continuing  Business and (ii) the NUSA Acquired Assets or NUSA Acquired
         Business  have more than a de  minimis  role shall be shared by NSI and
         NUSA in  accordance  with the  provisions  of Section  2.3,  as Jointly
         Shared Liabilities.

                  2.5 Liability Insurance Coverage.  If any Liabilities to which
         this Section 2 applies are covered by any liability  insurance  carried
         by NSI for periods prior to the Effective Date, NSI and NUSA shall each
         have access to such insurance within the aggregate  limits thereof,  in
         proportion to their respective  obligations pursuant to this Section 2.
         Any  insurance  recoveries  covering  Liabilities  to  be  assumed  and
         allocated pursuant to Section 2.3 shall be shared by the parties in the
         proportions provided in Section 2.3

                  2.6  Actions  to  Effect  Assignment  and  Assumption  of NUSA
         Assumed Liabilities.

                  (a)      NSI and NUSA shall use their  reasonable best efforts
                           to cause all rights and obligations of NSI in respect
                           of the NUSA Assumed Liabilities to be assigned to and
                           assumed by NUSA  effective as of the Effective  Date,
                           or as promptly thereafter as practicable.

                  (b)      From and after the Effective Date, NSI and NUSA shall
                           use their reasonable best efforts to obtain from each
                           obligee  to which the NUSA  Assumed  Liabilities  are
                           owed a full  release  of NSI  from any  liability  or
                           obligation   in   respect   of  such   NUSA   Assumed
                           Liabilities, effective as of the Effective Date or as
                           of the earliest possible date.

                  (c)      Each of NSI and NUSA shall  cooperate  with the other
                           and execute such  instruments and documents as may be
                           necessary or reasonably  requested by the other party
                           in connection  with the  assignment,  assumption  and
                           release   of  any   NUSA   Assumed   Liabilities   as
                           contemplated herein.

                  (d)      If and to the extent  that NSI and NUSA are unable to
                           obtain the assignment,  assumption and release of any
                           NUSA Assumed  Liabilities as contemplated  herein, as
                           between NSI and NUSA,  effective as of the  Effective
                           Date,  NUSA agrees to pay and perform as and when due
                           all  Liabilities and obligations of NSI in respect of
                           such NUSA Assumed Liabilities,  whether arising prior
                           to, on or after the Effective Date, and, in the event
                           that  for any  reason  NUSA  does  not  make any such
                           payment or perform  any such  obligation  as and when
                           due or NSI makes any such  payment  or  performs  any
                           such  obligation,  NUSA shall promptly  reimburse NSI
                           for  all  costs  and  expenses  incurred  by  NSI  in
                           connection therewith.

         3. INDEMNIFICATION.

                  3.1 By NSI. NSI shall  indemnify and hold harmless  NUSA,  and
         each officer,  director,  employee and agent of NUSA,  from and against
         any and all Liabilities and Claims which NSI has agreed to assume, pay,
         perform  and  discharge   pursuant  to  the  terms  of  this  Agreement
         including:  (i) all NSI Retained Liabilities;  (ii) NSI's proportionate
         share of all Jointly Shared  Liabilities;  (iii) all Claims relating to
         or arising  from such  Liabilities;  and (iv) all costs,  expenses  and
         obligations  arising from,  relating to or incurred in connection  with
         such Liabilities and Claims.

                  3.2 By NUSA.  NUSA shall  indemnify and hold harmless NSI, and
         each officer, director, employee and agent of NSI, from and against any
         and all  Liabilities  and Claims which NUSA has agreed to assume,  pay,
         perform  and  discharge  pursuant  to  the  terms  of  this  Agreement,
         including: (i) all NUSA Assumed Liabilities;  (ii) NUSA's proportionate
         share of all Jointly Shared  Liabilities;  (iii) all Claims relating to
         or arising  from such  Liabilities;  and (iv) all costs,  expenses  and
         obligations  arising from,  relating to or incurred in connection  with
         such Liabilities and Claims.

                  3.3 Payment Terms.  All payments to be made by an Indemnifying
         Party  pursuant to its  obligations  under this Section 3 shall be made
         within ten (10) business days of receipt of notice from the Indemnified
         Party that an  Indemnified  Loss has been  incurred by the  Indemnified
         Party and stating the amount of such Indemnified Loss and the basis for
         the indemnification obligation,  unless the Indemnifying Party contests
         the  obligation  to indemnify the  Indemnified  Party with respect to a
         claimed Indemnified Loss, as set forth in Section 3.9 below.

                  3.4  Taxes  and  Employee  Benefits.   Concurrently  with  the
         execution of this Agreement,  the parties are executing the Tax Sharing
         and Indemnification  Agreement and the Benefits Agreement.  Obligations
         relating to allocations of Liabilities for taxes, as well as the effect
         of  taxes  on a party  in  respect  of an  Indemnified  Loss,  shall be
         governed by the Tax Sharing and Indemnification Agreement.  Obligations
         with  respect  to  accrued  and  ongoing  benefits  payable  to the NSI
         Employees  and NUSA  Employees  will be as set  forth  in the  Benefits
         Agreement.

                  3.5  Insurance.   The   indemnification   provisions  of  this
         Agreement  are not to be construed to be insurance  coverage and do not
         amend or affect in any manner any insurance  policies  purchased by NSI
         prior to the Effective  Date.  Each party shall use its best efforts to
         collect  on  insurance  as to which it is the  insured  party,  without
         regard to whether it is the Indemnified Party or the Indemnifying Party
         hereunder with respect to the subject of the insurance claim. If either
         party receives insurance proceeds relating to an Indemnified Loss after
         the  receiving  party has  received a payment from the other party with
         respect to such  Indemnified  Loss, the receiving  party shall promptly
         remit to the paying party a portion of such insurance proceeds equal to
         the  paying  party's   proportion  of  the  Indemnified   Loss.  If  an
         Indemnified   Party  receives   insurance   proceeds   relating  to  an
         Indemnified  Loss prior to receipt  of  payment  from the  Indemnifying
         Party,  then  the  amount  of the  Indemnified  Loss  to be paid by the
         Indemnifying Party shall be appropriately reduced.

                  3.6 Effect of Other  Reductions  of  Indemnified  Loss. If the
         amount of any Indemnified Loss shall at any time prior or subsequent to
         indemnification  pursuant  to this  Agreement  be reduced by  recovery,
         settlement or otherwise,  the amount of the Indemnified Loss paid or to
         be paid by the Indemnifying  Party shall be adjusted by an amount equal
         to the Indemnifying Party's share of such reduction  (determined in the
         same   proportion  as  parties'   assumption  and  allocation  of  such
         Liabilities  as  provided  in  Section  2  hereof),  less any  expenses
         reasonably  incurred  in  connection  therewith,  and in the  event the
         Indemnifying Party has previously paid the Indemnified Loss, the amount
         of the  Indemnifying  Party's share of the reduction  shall promptly be
         repaid by the Indemnified Party to the Indemnifying Party.

                  3.7 Waiver of Subrogation.  Each party hereby waives any right
         of  subrogation  it may have  with  respect  to any  Indemnified  Loss.

                  3.8 In  Event  of  Unenforceability.  To the  extent  that any
         party's undertakings as an Indemnifying Party set forth in this Section
         3 may be unenforceable,  such party shall contribute the maximum amount
         it is permitted to contribute  under  applicable law to the payment and
         satisfaction of Indemnified Losses incurred by an Indemnified Party.

                  3.9 Disputes Relating to Claims for Indemnification.

                  (a)      If an  Indemnifying  Party contests its obligation to
                           indemnify  an  Indemnified  Party with respect to any
                           claimed  Indemnified  Losses,  the Indemnifying Party
                           may deliver a written  objection  to the claim within
                           ten  (10)  business  days  following  receipt  of the
                           notice provided by the Indemnified Party as described
                           in Section 3.3 above.

                  (b)      In the event an Indemnifying  Party gives such notice
                           of objection  to an  Indemnified  Party,  the parties
                           shall  attempt in good faith to agree upon the rights
                           of  the  respective   parties  with  respect  to  the
                           disputed Indemnified Claim, consistent with the terms
                           of  this  Agreement.  If no  such  agreement  can  be
                           reached  after  good  faith  negotiation,  either the
                           claiming  Indemnified Party or the Indemnifying Party
                           may demand arbitration of the matter. The Indemnified
                           Party and the  Indemnifying  Party  shall each select
                           one  arbitrator,  and the two arbitrators so selected
                           shall select a third arbitrator.  The decision of the
                           arbitrators so selected as to the validity and amount
                           of  any  Indemnified   Claim  shall  be  binding  and
                           conclusive upon the parties to this Agreement.

                  (c)      Judgment upon any award  rendered by the  arbitrators
                           may be entered in any court having jurisdiction.  Any
                           such arbitration  shall be held in Utah County,  Utah
                           under  the  rules  then  in  effect  of the  American
                           Arbitration Association. In any arbitration hereunder
                           in which  the  amount  of any  Indemnified  Losses to
                           which an  Indemnified  Party is entitled is at issue,
                           the fees and expenses payable to the arbitrators,  to
                           the  American  Arbitration  Association  and  to  the
                           parties'  attorneys,  shall be allocated  between the
                           Indemnified  Party and the Indemnifying  Party in the
                           same  proportion  that the  aggregate  amount  of the
                           disputed  Indemnified Losses submitted to arbitration
                           which are unsuccessfully  disputed or claimed by each
                           party (as determined by the arbitrators) bears to the
                           total amount of the disputed Losses so submitted.

         4. CONTROL OF CLAIMS.

                  4.1 NSI Retained Liabilities.  Subject to the restrictions and
         provisions  set forth in this  Section 4, NSI shall  have full  control
         over any action taken with respect to NSI Retained  Liabilities and all
         related Claims and Indemnified Losses.

                  4.2 NUSA Assumed Liabilities.  Subject to the restrictions and
         provisions  set forth in this  Section 4, NUSA shall have full  control
         over any action taken with respect to NUSA Acquired Liabilities and all
         related Claims and Indemnified Losses.

                  4.3 Jointly Shared  Liabilities.  Subject to the  restrictions
         and provisions set forth in this Section 4, NSI shall have full control
         over any action taken with respect to Jointly  Shared  Liabilities  and
         related Claims.

                  4.4  Specified  Claims.  Claims  identified  on the Listing of
         Liabilities  as being subject to control other than as provided  herein
         shall be controlled as provided in the Listing of Liabilities.

                  4.5 Rights Arising From Control of Claims.

                  (a)      A party  entitled  to control a Claim  shall have the
                           right,  without  limitation,  to select  counsel,  to
                           settle the Claim on any terms it deems  advisable and
                           in its discretion  (except as otherwise  specifically
                           provided herein, and except that an Indemnified Party
                           may not  settle a Claim  for  which  an  Indemnifying
                           Party shall be responsible without the consent of the
                           Indemnifying  Party,  except as  provided  in Section
                           4.10), to appeal any adverse decision rendered in any
                           court,  to discontinue  any action,  and otherwise to
                           make any decision  with respect  thereto as it in its
                           discretion deems advisable,  provided  however,  that
                           with  respect  to any such  Claim  with a  value,  or
                           potential  value,  of  $250,000  or more,  the  party
                           controlling  the claim shall obtain the prior written
                           consent of the other party hereto to the selection of
                           counsel,  which  consent  shall  not be  unreasonably
                           withheld.

                  (b)      Notwithstanding  anything to the contrary herein,  if
                           there  exists  or is  reasonably  likely  to  exist a
                           conflict of interest that would make it inappropriate
                           in the judgment of an Indemnified  Party for the same
                           counsel to represent both such Indemnified  Party and
                           the Indemnifying  Party,  then the Indemnified  Party
                           shall be entitled to retain its own counsel,  in each
                           jurisdiction   for   which  the   Indemnified   Party
                           determines counsel is required, at the expense of the
                           Indemnifying  Party.  In the  event  an  Indemnifying
                           Party exercises the right to undertake the defense of
                           a Claim as provided  herein,  the  Indemnified  Party
                           shall cooperate with the  Indemnifying  Party in such
                           defense and make available to the Indemnifying Party,
                           at the Indemnifying  Party's expense,  all witnesses,
                           pertinent  records,  materials and information in the
                           Indemnified   Party's   possession   or   under   the
                           Indemnified  Party's control  relating  thereto as is
                           reasonably   required  by  the  Indemnifying   Party.
                           Similarly,  in the  event the  Indemnified  Party is,
                           directly  or   indirectly,   conducting  the  defense
                           against  a  Claim,  the   Indemnifying   Party  shall
                           cooperate with the Indemnified  Party in such defense
                           and make available to the  Indemnified  Party, at the
                           Indemnifying  Party's  expense,  all such  witnesses,
                           records,    materials   and    information   in   the
                           Indemnifying   Party's   possession   or  under   the
                           Indemnifying  Party's control  relating thereto as is
                           reasonably required by the Indemnified Party.

                  4.6 Legal Action.  If either party is served with any judicial
         or  administrative  process  concerning any Claim, the defense of which
         such party believes should be conducted by the other party,  such party
         shall:  (a) take all steps  necessary or  appropriate  to preserve both
         parties'  legal rights and remedies;  (b) notify the other party of the
         pendency of the action;  and (c)  request  that the other party  assume
         conduct of the defense and that the other party use its reasonable best
         efforts to have itself substituted as a party to the action. Unless and
         until the  parties  agree to a  transfer  of  control  of a  particular
         action, the party originally notified or served shall have full control
         over, and responsibility for, the conduct of the proceedings, and shall
         be solely  liable for any  default.  If both  parties  are served  with
         judicial or administrative process concerning any Claim covered by this
         Agreement,  each party shall use its  reasonable  best efforts to reach
         agreement  with the other as to which party should  control the conduct
         of the proceedings.  Pending such agreement, each party shall have full
         control over, and responsibility  for,  preserving its legal rights and
         remedies,  and  shall be solely  responsible  for any  default  entered
         against it.

                  4.7 Other  Actions.  If either party  receives from a Claimant
         any  demand,  not related to judicial  or  administrative  action,  for
         payment  against  which  such  party  believes  it  is  entitled  to be
         indemnified  pursuant to this Agreement,  the  Indemnified  Party shall
         promptly forward such demand to the  Indemnifying  Party with a request
         that the Indemnifying Party assume control of the Claim and acknowledge
         its obligation to indemnify the Indemnified  Party with respect to such
         Claim. The Indemnifying  Party shall respond to such a request from the
         Indemnified Party within 30 days.

                  4.8  Consultation  and  Cooperation.  NSI and  NUSA  agree  to
         cooperate  fully  with each other in  connection  with all Claims as to
         which either such party may claim a right to indemnification hereunder,
         in order to minimize  the effects of such Claims on the  businesses  of
         both  parties.  NUSA shall  consult and  cooperate  with NSI's  counsel
         concerning any action taken with respect to Claims  relating to Jointly
         Assumed Liabilities.

                  4.9 Costs of Defense.  Costs of defense of Claims  relating to
         Jointly Assumed Liabilities shall be by each party in proportion to its
         assumption  and agreement to pay and discharge  such Claims as provided
         in this  Agreement.  NSI shall provide to NUSA a monthly  accounting of
         expenses  (other than  counsel  fees  directly  billed to each party as
         provided  above) incurred in connection with defense of Claims relating
         to Jointly Assumed Liabilities,  and NUSA shall promptly pay to NSI its
         share of such  expenses,  determined  in the  proportion  that  Jointly
         Shared Liabilities are assumed and allocated as provided herein.

                  4.10 Settlement Rights. If either party hereto or any Claimant
         proposes   settlement   or  compromise  of  any  Claim  subject  to  an
         indemnification   obligation  hereunder,   each  party  shall  use  all
         reasonable   efforts   to   agree  on  such   settlement,   considering
         minimization of the Liability resulting from such Claim and the adverse
         effects on the businesses of both parties. If the parties cannot agree,
         the party  favoring  acceptance of the proposal shall have the right to
         pay to the other party a Settlement  Payment equal to its proportionate
         share of the dollar value of the proposal in full  satisfaction  of its
         assumption  and agreement to pay and discharge the Claim as provided in
         this  Agreement.  The party  receiving  the  Settlement  Payment  shall
         thereafter  solely control the further  defense and  disposition of the
         Claim,  shall be totally liable for all Liability  resulting  therefrom
         and shall  indemnify and hold harmless the party making the  Settlement
         Payment  from any and all  Liability  over and above the  amount of the
         Settlement  Payment.  The party receiving the Settlement  Payment shall
         have no  obligation  or duty to  reimburse  or  refund  any part of the
         Settlement Payment, regardless of the ultimate resolution of the Claim.

                  4.11  Resolution of Disputes.  In the event of any controversy
         or dispute  between the parties  hereto arising out of or in connection
         with this  Agreement,  the parties shall attempt,  promptly and in good
         faith,  to  resolve  any such  dispute.  If the  parties  are unable to
         resolve any such  dispute  within a  reasonable  time (not to exceed 90
         days),  all unresolved  disputes  arising under this Agreement shall be
         submitted to mandatory  and binding  arbitration  in Utah County,  Utah
         under the then applicable rules of the America Arbitration  Association
         or any successor organization, consistent with the procedures set forth
         in Section 3.9 above.

         5. MISCELLANEOUS PROVISIONS.

                  5.1  Notice.   All  notices,   requests,   demands  and  other
         communications  required  or  permitted  to be given or made under this
         Agreement  shall be in  writing  and shall be deemed to have been given
         (i) on the date of personal  delivery  or (ii)  provided  such  notice,
         request,  demand or communication is actually  received by the party to
         which it is addressed in the ordinary  course of delivery,  on the date
         of  (A)  deposit  in  the  United  States  mail,  postage  prepaid,  by
         registered  or  certified   mail,   return   receipt   requested,   (B)
         transmission by telegram,  cable, telex or facsimile  transmission,  or
         (C) delivery to a  nationally-recognized  overnight courier service, in
         each case,  addressed as follows,  or to such other person or entity as
         either  party  shall  designate  by notice  to the other in  accordance
         herewith:

                                  If to NSI:

                                  Nu Skin International, Inc.
                                  One Nu Skin Plaza
                                  75 West Center Street
                                  Provo, UT  84601
                                  Attention: Mr. M. Truman Hunt

                                  With a copy to:

                                  Holland & Hart, LLP
                                  215 South State Street, Suite 500
                                  Salt Lake City, UT 84111
                                  Attention: David R. Rudd

                                  If to NUSA:

                                  Nu Skin USA, Inc.
                                  One Nu Skin Plaza
                                  75 West Center Street
                                  Provo, UT  84601
                                  Attention: Mr. Richard M. Hartvigsen

                                  With a copy to:

                                  Holland & Hart, LLP
                                  215 South State Street, Suite 500
                                  Salt Lake City, UT 84111
                                  Attention: David R. Rudd

                  5.2 Governing  Law. This  Agreement  shall be governed by, and
         construed in accordance  with, the laws of the State of Utah applicable
         to  contracts  entered into and to be  performed  entirely  within such
         State.

                  5.3  Severability.  The parties  agree that each  provision to
         this Agreement shall be construed independent of any other provision of
         this Agreement.  The invalidity or  unenforceability  of any particular
         provision  of this  Agreement  shall not  affect  the other  provisions
         hereof.  This  Agreement  shall be construed in all respects as if such
         invalid or unenforceable provision were omitted.

                  5.4  Entire  Agreement.  This  Agreement,  together  with  the
         Contribution  and  Distribution   Agreement,   constitutes  the  entire
         agreement  between  the  parties  with  respect to the  subject  matter
         hereof. This Agreement  supersedes all prior written or contemporaneous
         oral  agreements  related to the subject matter hereof.  The Listing of
         Liabilities  constitutes a part of this  Agreement and is  incorporated
         herein by reference in its entirety.

                  5.5  Amendment  and  Modifications.   No  amendment  or  other
         modification  to this Agreement  shall be binding upon any party unless
         executed in writing by all of the parties hereto.

                  5.6 Waiver. No waiver by any party of any of the provisions of
         this  Agreement  will be deemed,  or will  constitute,  a waiver of any
         other  provision,  whether  similar,  nor will any waiver  constitute a
         continuing waiver. No waiver will be binding unless executed in writing
         by the party making the waiver.

                  5.7 Assignment. Neither party may assign, by operation of law,
         merger or otherwise,  license,  sublicense or otherwise transfer any of
         its rights or  obligations  under this Agreement to any other person or
         entity without obtaining the prior written consent of the other party.

                  5.8  Captions.  All  captions in this  Agreement  are intended
         solely for the  convenience  of the parties and none shall be deemed to
         affect the meaning and construction of any provision hereof.

                  5.9 Cumulative Remedies.  No right or remedy conferred upon or
         reserved to any of the  parties  under the terms of this  Agreement  is
         intended to be, nor shall it be deemed, exclusive of any other right or
         remedy  provided  herein  or by  law  or  equity,  but  each  shall  be
         cumulative of every other right or remedy.

                  5.10  Binding   Effect  of  Agreement.   Except  as  otherwise
         specifically provided herein, this Agreement shall be binding upon, and
         shall  inure to the  benefit  of and be  enforceable  by,  the  parties
         hereto, and their respective affiliates, successors and assigns.

                  5.11 No Third Party Beneficiaries.  Nothing in this Agreement,
         express or implied,  shall  confer on any person other than the parties
         any rights or remedies under or by virtue of this Agreement.

                  5.12   Counterparts.   This   Agreement  may  be  executed  in
         counterparts  and each taken together shall  constitute one and all the
         same document.

         IN WITNESS WHEREOF, the parties by their duly authorized officers, have
executed and delivered this Agreement on the date first written above.

                                    NU SKIN INTERNATIONAL, INC.

                                    By: /s/ Steven J. Lund
                                    Name: Steven J. Lund
                                    Title: Executive Vice President & Secretary

                                    NU SKIN USA, INC.

                                    By: /s/ Keith Halls
                                    Name: Keith Halls
                                    Title: Vice President

                                    EXHIBIT A

                             LISTING OF LIABILITIES

I.       NSI Retained  Liabilities.  The NSI Retained  Liabilities as defined in
         the attached Agreement shall include the following:

         A.       Those distribution  compensation exceptions listed on Schedule
                  A-1 attached hereto.

         B.       Legal  expenses,  losses  and  Liabilities  arising  from  the
                  following pending or threatened  litigation,  claims and legal
                  ations:

                  1.       Nu Skin v. Leviton Manufacturing Co., Inc., et al.
                  2.       Nu Skin v. Neways, Inc., et al.
                  3.       Lane v. Spector  Management  Group, Salt Lake County,
                           NSI
                  4.       Rebecca Smith, et al v. NSI

II.      NUSA  Acquired   Liabilities.   The  following   Liabilities  shall  be
         considered  NUSA  Acquired  Liabilities  for  purposes of the  attached
         Agreement:

         A.       The following Liabilities,  as referenced in the NSI financial
                  statements  (copies of which are  attached  hereto as Schedule
                  A-2):

                                                                  Estimated
                                                                    Amount
                                                                 ----------
1.   Accounts payable                                               542,720
2.   Related party payables                                         932,622
3.   Accrued commissions                                          5,799,511
4.   Other accrued liabilities
     (Gallery of Gifts, payroll and sales tax)                    4,170,961
5.   Other current liabilities (Deferred income,
     funds collected but orders not shipped)                      1,876,673
6.   Independent warehouse deposits                                 115,186
                                                                 ----------
        Total financial statement liabilities to be transferred  13,437,673
                                                                 ==========

         B.       Contractual and other obligations:

1.   Canada office and warehouse lease agreement
2.   Obligation to fund and support Merasoft
3.   Obligation to fund and support Big Planet
4.   US Olympic Committee agreement
5.   Other than the exceptions listed in the Disclosure Schedule, or in Schedule
     A-1 attached  hereto,  the  obligation to fund any  distributor  commission
     exceptions  granted  by NUSA  is  transferred  to  NUSA if such  exceptions
     cumulatively  combined with all commissions paid on the sale of Products in
     the USA exceed 42%
6.   UPS Contract
7.   Convention Technology Services Agreement
8.   Free-Flow Packaging Contract
9.   Obligations under intercompany  agreements  applicable to U.S.  operations,
     including support services, license fees, distributor incentives, trademark
     royalties and distribution agreement
10.  Abravenel Hall contract
11.  Salt Lake Fine Arts Division Contract
12.  Pinnacle Group (Kurt Bestor - convention)
13.  Vertex Contract
14.  Fast Tax Contract
15.  Currently the State of Utah is auditing unclaimed  distributor  checks. If
     an obligation  results from this audit, it will be the  responsibility  of
     NUSA.
16.  Obligations  owed to Craig  Bryson  as  described  in  Section  3.08 of the
     Disclosure Schedule attached to the Stock Acquisition Agreement.
17.  All existing US convention related obligations (see item III B).

         C.       Pending or threatened litigation, claims or assessments

1.   Splash Product Liability Case
2.   Any liabilities relating to the Big Planet operations.

III.     Jointly Assumed Liabilities. The following Liabilities shall be treated
         as Jointly  Assumed  Liabilities,  for  purposes  of Section 2.3 of the
         attached Agreement:

         A.       Pending or threatened litigation, claims or assessments

1.  Cappone v. NSI, et al                   Obligation to be split 50/50 between
                                            NUSA and NSI

         B.       Convention Expenses - NSI has agreed to reimburse a portion of
                  the net loss  (total  convention  expenses  to a maximum of $5
                  million less convention registration fees). NUSA will bear the
                  portion of the loss which  corresponds  with the percentage of
                  the  attendees who are US  distributors  and NSI will bear the
                  portion of the loss that  corresponds  witch the percentage of
                  total attendees who are not US distributors

                                  SCHEDULE A-1

                        LIST OF DISTRIBUTOR COMPENSATION
                        EXCEPTIONS TO BE RETAINED BY NSI

Lang Chou @@####
Betty Sung ###-##-####
Tim Sales ###-##-####
Lisa Fairbanks ###-##-####
Craig Bryson ###-##-####
Craig Tillotson ###-##-####
CJM - Claram McDermott ##-#######
World Network - Richard Kall ##-#######
MillerTime - Murray and Susan Miller  ##-#######
Janice Aruta - ###-##-####
Resource Marketing - Mark and Lana Barrett  ##-#######
International  Enterprises - Mike Chapman  ##-#######
Paul  Cook-Erlich  ###-##-####
Duel Forces - Kathleen Duel ##-#######
Samco Marketing - Seth Ferman  ##-#######
Karen Johnson  ###-##-####
Gloria  Miller  ###-######
Nancy  Rawle  ###-##-####
Planet  Network  --  Eric Sheranian  ##-#######
Career  Development - Kay Smith  ##-#######
Speaks/Ellis Group  -  Jerry  Speaks  ##-#######
Bryan  Stepanian   ###-##-####
Jerry  Sude ###-##-####
Dean Marchi ###-##-####
Deborah Lipner ###-##-####
Winwood Brokerage - Raymond Goodwin (or Bud Corkin)  ##-#######
Kathy Dennison - ###-##-####
Jerry Campisi ##-#######
Jack Pfeifer ###-##-####
Suzzane Brudge ### ## ####


EX-10.39

                     EMPLOYEE BENEFITS ALLOCATION AGREEMENT

         This Employee  Benefits  Allocation  Agreement  (this  "Agreement")  is
effective  as of the date of  execution  by and  between Nu Skin  International,
Inc., a Utah corporation  ("NSI"), and Nu Skin USA, Inc., a Delaware corporation
("NUSA").

                                    Recitals:

         Whereas,  pursuant to the terms of the  Contribution  and  Distribution
Agreement (the "C&D Agreement") effective as of December 31, 1997 by and between
NSI and NUSA,  NSI and NUSA have agreed to  determine  each  party's  rights and
obligations as applied to employee benefits.

         Whereas,  as a result of the events  contemplated in the C&D Agreement,
NSI will transfer certain employees to NUSA (the "NUSA Employees").

         Whereas,  following  the execution of the Stock  Acquisition  Agreement
between the  stockholders  of NSI and Nu Skin Asia  Pacific,  Inc.  ("NSAP"),  a
Delaware  Corporation,  it is reasonably likely that NSI and NUSA will no longer
be in the same "controlled  group" under Section 414(b),  (c), (m) or (o) of the
Internal  Revenue Code of 1986, as amended (the "Code"),  but  neverthless  will
continue to have substantial common ownership.

                                   Agreement:

         Now, therefore, the parties do agree as follows:

         1.       Nu Skin International, Inc. 401(k) Plan (the "401(k) Plan").

                  (a)      Employee   Participation;    Participating   Employer
                           Status.

                           Subject  to  compliance  with  applicable  law,  NUSA
                  Employees  shall continue to participate in the 401(k) Plan on
                  the same terms and  conditions  under which they  participated
                  prior to the execution of this Agreement.  NUSA shall become a
                  participating  employer in the 401(k) Plan as soon as possible
                  following  the  execution  of the  Agreement,  and in no event
                  later than the next following payroll date of NUSA. NUSA shall
                  execute  the  original  of the 401(k)  Plan or a  supplemental
                  participation  agreement  as  a  participating  employer  in a
                  multiple  employer  plan.  NSI shall continue to serve as plan
                  sponsor and plan  administrator  of the 401(k) Plan. The power
                  to amend the 401(k) Plan shall  remain  exclusively  with NSI,
                  subject to NUSA's right to withdraw from the 401(k) Plan.

                  (b)      401(k) Plan Contributions/Expenses.

                           Contributions  made to the  401(k)  Plan by NUSA  and
                  administrative  expenses incurred by the 401(k) Plan on behalf
                  of NUSA Employee participants of the 401(k) Plan shall be paid
                  by NUSA in  accordance  with the terms of the 401(k)  Plan and
                  shall be paid  either  directly  to the  trustee  and  service
                  providers of the 401(k) Plan or through an internal accounting
                  charge from NSI to NUSA; provided, that in all cases, all NUSA
                  Employee  participant elective deferrals shall be forwarded to
                  the 401(k)  Plan  trustee  within the  legally  required  time
                  frame.

                  (c) Application of "Same Desk" Rule.

                           The "same  desk" rule of Code  section  401(k)  shall
                  apply to all NUSA  Employees for purposes of  restricting  the
                  ability of any NUSA  Employee to receive a  distribution  from
                  the 401(k) Plan following  their transfer from NSI to NUSA. No
                  "separation  from  service"  shall be deemed to have  occurred
                  with  respect  to the NUSA  Employees  transferred  under  the
                  Agreement.

          2. Nu Skin  International  Employee Medical Benefit Plan (the "Medical
Plan").

                  (a)      Employee   Participation;    Participating   Employer
                           Status.

                           NUSA  Employees  shall continue to participate in the
                  Medical Plan on the same terms and conditions under which they
                  participated  prior to the  execution of this  Agreement.  NSI
                  shall amend the Medical Plan to permit  participation  by NUSA
                  Employees in the Medical Plan.

                  (b)      Notification to Carriers; Additional Actions.

                           NSI  agrees to notify all of its  insurance  carriers
                  who provide welfare benefits under the Medical Plan as soon as
                  possible  following the execution of this  Agreement that NUSA
                  Employees are to be covered employees of the NSI insured group
                  pursuant   to   the   terms   of  the   respective   insurance
                  arrangements.  Such  notification  shall  be  provided  to the
                  following  insurance  carriers:   Blue  Cross/ValueCare;   FHP
                  Healthcare; Standard Insurance Company; and Sun Life Assurance
                  Company of Canada. NSI also agrees to provide  notification of
                  the  coverage  of NUSA  Employees  as part of the NSI  insured
                  group  to any  other  medical,  life or  disability  insurance
                  carrier  that may cover any of the NSI  employees  who  become
                  NUSA  Employees.  NSI and NUSA agree to take any actions  that
                  may be required by any insurance carrier to ensure coverage of
                  the NUSA Employees on an uninterrupted basis.

                  (c)      Premiums/Plan Expenses.

                           Premiums, administrative expenses and claims incurred
                  or  paid  by the  Medical  Plan on  behalf  of  NUSA  Employee
                  participants of the Medical Plan shall be paid by NUSA, either
                  directly  by NUSA,  by NUSA to the  insurance  carriers of the
                  Medical  Plan, or through an internal  accounting  charge from
                  NSI to NUSA.

         3. Nu Skin USA, Inc. Cafeteria Plan (the "Cafeteria Plan").

                  (a)      Implementation of New Cafeteria Plan.

                           Effective as soon as possible following the execution
                  of the Agreement, but in no event later than the first payroll
                  date of NUSA, NUSA shall adopt the Cafeteria Plan, which shall
                  be identical to the Nu Skin International, Inc. Cafeteria Plan
                  (the   "NSI   Cafeteria   Plan")  in  which   NUSA   Employees
                  participated  while  employed  by NSI.  NUSA  Employees  shall
                  participate  in this  Cafeteria  Plan on the  same  terms  and
                  conditions under which they  participated in the NSI Cafeteria
                  Plan prior to the  execution of the  Agreement.  No "change in
                  family  status" under  Section 5.4 of the NSI  Cafeteria  Plan
                  shall be deemed to have  occurred as a result of the  transfer
                  of NUSA Employees from NSI to NUSA.

                  (b)      Transfer of Accounts.

                           NSI and NUSA shall  transfer  to the  Cafeteria  Plan
                  following  its  adoption  all  amounts  deferred  into the NSI
                  Cafeteria  Plan  medical  flexible  spending  account  by NUSA
                  Employees year-to-date.

         4. Nu Skin  International,  Inc. Deferred  Compensation Plans and Trust
         Plan (the "Deferred Compensation Plans").

                  (a)      Employee   Participation;    Participating   Employer
                           Status.

                           NUSA Employees who are currently participating in the
                  Deferred  Compensation  Plans shall continue to participate in
                  the  Deferred   Compensation  Plans  on  the  same  terms  and
                  conditions  under  which  they   participated   prior  to  the
                  execution  of this  Agreement.  NSI shall  amend the  Deferred
                  Compensation  Plans to permit  participation by NUSA Employees
                  in the Deferred Compensation Plans.

                  (b)      Crediting of Service.

                           The transfer of the NUSA  Employees  from NSI to NUSA
                  shall  not be  deemed  to cause a  "Retirement  Date" to occur
                  under  section  10 of the  Deferred  Compensation  Plans.  All
                  service with NUSA shall be recognized  for purposes of vesting
                  pursuant to section 13.2 of the Deferred Compensation Plans.

         5. Nu Skin USA, Inc. 1998 Stock Incentive Plan (the "Stock Plan").

                  (a)      Implementation of New Stock Plan.

                           Effective as soon as possible following the execution
                  of this Agreement and, if required,  with appropriate approval
                  by the  stockholders of NSAP, NUSA shall adopt the Stock Plan,
                  which shall be identical in form and  substance to the Nu Skin
                  International,  Inc. 1996 Stock Incentive Plan (the "NSI Stock
                  Plan") in which NUSA Employees  participated while employed by
                  NSI. NUSA Employees shall participate in the Stock Plan on the
                  same terms and conditions under which they participated in the
                  NSI Stock Plan prior to the execution of this Agreement.

                  (b)      Transfer of Shares.

                           Following the adoption by NUSA of the Stock Plan, NSI
                  and NUSA shall take all actions  necessary to transfer to NUSA
                  shares of NSAP  Class A Common  Stock in  accordance  with the
                  terms of the C&D Agreement.  NUSA shall bear all costs of such
                  transfer and subsequent holding of such shares including,  but
                  not  limited  to:  (1)  any  filing  fees  in the  event  that
                  additional  registration  or other filing with the  Securities
                  and Exchange Commission or state securities regulatory body is
                  required;  and  (2)  NUSA's  allocable  portion  of any  costs
                  associated  with updating any  previously  filed  registration
                  statement covering such shares.

                  (c)      Assumption of Outstanding Awards.

                                    NUSA  shall  assume  all  award   agreements
                  governing  the terms of awards made  pursuant to the NSI Stock
                  Plan to NUSA  Employees.  The transfer of NUSA  Employees from
                  NSI to NUSA under the C&D  Agreement  shall not  constitute  a
                  termination of employment for purposes of awards granted under
                  the NSI Stock Plan. Prior service with NSI shall be recognized
                  for  purposes of the vesting of awards  granted  under the NSI
                  Stock Plan and assumed by NUSA.

         6.       Vacation/Sick Leave and Severance Policies.

                  (a)      Adoption of Identical Policies.

                           Effective on the first day  following  the  execution
                  date of the Agreement,  NUSA shall adopt  vacation/sick  leave
                  and severance  policies  which are identical to those provided
                  by NSI immediately prior to the execution of the Agreement.

                  (b)      Crediting of Service; Accounting of  Leave Used .

                           Any  service  to  NSI  resulting  in the  accrual  of
                  vacation/sick  leave or severance by an NUSA Employee prior to
                  his or her transfer  from NSI shall be  recognized by NUSA for
                  purposes of accrual under the NUSA programs.  Correspondingly,
                  any vacation or sick leave used by an NUSA Employee during the
                  1998 calendar year prior to his or her transfer from NSI shall
                  be treated as if used while employed by NUSA

         7.       Family and Medical Leave Act ("FMLA").

         NUSA shall be a "successor in interest" to NSI under the terms of FMLA.
As such,  NUSA shall count for NUSA Employees  periods of employment with NSI to
determine  eligibility for FMLA leave, grant or continue leave to NUSA Employees
who had  previously  provided  notice to NSI,  and comply  with job  restoration
requirements for NUSA Employees at the conclusion of FMLA leave.

         8.       Other Non-Enumerated Benefits.

         It is the parties' intent that NUSA Employees be provided with the same
benefits  following the execution of this  Agreement as were provided to them by
NSI  prior to the  execution  of this  Agreement,  subject  to  compliance  with
applicable  law.  With  respect  to  benefit  plans  or  programs  that  are not
specifically  discussed  herein,  where legally  permissible and advisable,  the
parties  shall  construe  this  Agreement  liberally  so as to permit  continued
participation by NUSA employees in NSI benefit plans or programs.  Participation
shall be continued  without the imposition of new restrictions,  including,  but

not limited to (where applicable) new eligibility  periods, new vesting periods,
new  deductibles,  new  out-of-pocket  maximums or new service accrual  periods.
Where  participation  by NUSA  Employees  in NSI  benefit  plans is not  legally
permissible,  administratively  practicable or finanically  feasible (for either
NSI or NUSA),  NUSA shall adopt  parallel  plans and policies to  replicate  the
benefits  previously  available  to NUSA  Employees  while  employed  by NSI.  A
termination  of  employment  shall not be deemed to have  occurred  for benefits
purposes with respect to the NUSA Employees transferred under the C&D Agreement.

         9.       Appropriate Action.

         As soon as possible  following  the  execution  of this  Agreement,  to
permit NUSA to become a  participating  employer in the 401(k) Plan, the Medical
Plan and the  Deferred  Compensation  Plans,  NSI and NUSA  shall:  (1)  execute
appropriate Board resolutions  approving NUSA's participation as a participating
employer  in such plans;  (2) adopt an  amendment  to each such plan  reflecting
NUSA's  participation;  and (3) take any other actions necessary or advisable to
permit such  participation.  With respect to all other employee benefit plans or
policies, NSI and NUSA agree to take all actions necessary or advisable to carry
out the parties' stated intent.

         10. Incorporation by Reference. To the extent not inconsistent with the
terms of this  Agreement,  Article V of the C&D Agreement  shall be incorporated
herein by reference.

         In Witness  Whereof,  the parties have caused this Agreement to be duly
executed as of this _______ day of _______, 199__.

                           Nu Skin International, Inc.

                                            By: /s/ Steven J. Lund
                                            Name: Steven J. Lund
                                            Title:

                                            Nu Skin USA, Inc.

                                            By: /s/ Keith Halls
                                            Name: Keith Halls
                                            Title:
EX-10.40

                                     NU SKIN
                               INTERNATIONAL, INC.

                                       AND

                                BIG PLANET, INC.

                                    LICENSING
                                    AGREEMENT

                                TABLE OF CONTENTS

                                                                            Page

ARTICLE I      DEFINITIONS....................................................1
         1.1      "Agreement".................................................1
         1.2      "Bonus Payments"............................................2
         1.3      "BP Independent Representative".............................3
         1.4      "BP Sales Compensation Plan"................................3
         1.5      "Business Information"......................................2
         1.6      "Distributor Agreement" ....................................2
         1.7      "Distributor Lists".........................................2
         1.8      "Independent Distributor Network" ..........................2
         1.9      "Independent Representative Agreement"......................2
         1.10     "Licensed Property".........................................3
         1.11     "Net Revenue"...............................................3
         1.12     "NSI Independent Distributor"...............................3
         1.13     "Products"..................................................3
         1.14     "Proprietary Information"...................................3
         1.15     "Territory".................................................4

ARTICLE II     GRANT OF LICENSE AND PARTIAL ASSIGNMENT OF
               OBLIGATIONS; LICENSE FEES......................................4
         2.1      Assignment of Big Planet Independent Representatives........4
         2.2      Grant of License............................................4
         2.3      NSI's Interest in Licensed Property.........................4
         2.4      Recitals of Value of Licensed Property......................5
         2.5      Warranty of Title...........................................5
         2.6      Modifications...............................................5
         2.7      Scope of License............................................5
         2.8      License Fee.................................................5

ARTICLE III    COMPUTATION AND PAYMENT TERMS..................................5
         3.1      Statement of Net Revenues...................................6
         3.2      License Fee.................................................6
         3.3      Records.....................................................6
         3.4      Payments to NSI.............................................6
         3.5      Default Rate................................................6

ARTICLE IV     CERTAIN OBLIGATIONS OF THE PARTIES UNDER
               THE AGREEMENT..................................................7
         4.1      Certain Obligations, Rights and Duties of NSI...............7
         4.2      Certain Obligations, Rights and Duties of BP................7

ARTICLE V      GOVERNMENTAL APPROVALS, LAWS AND REGULATIONS...................7
         5.1      Compliance with Laws........................................7
         5.2      Compliance with Licensed Property...........................8

ARTICLE VI     TERM AND TERMINATION...........................................8
         6.1      Term and Termination........................................8

         6.2      Termination for Cause.......................................8
         6.3      Termination for Insolvency..................................8
         6.4      Survival of Obligations.....................................9
         6.5      Reversion of Rights.........................................9

ARTICLE VII    INFRINGEMENT; INDEMNIFICATION..................................9

ARTICLE VIII   NATURE OF RELATIONSHIP........................................10

ARTICLE IX     CONFIDENTIALITY...............................................10

ARTICLE X      MISCELLANEOUS.................................................11
        10.1      Assignment.................................................11
        10.2      Force Majeure..............................................11
        10.3      Governing Law and Dispute Resolution.......................11
        10.4      Waiver and Delay...........................................12
        10.5      Notices....................................................12
        10.6      Integrated Contract........................................13
        10.7      Modifications and Amendments...............................13
        10.8      Enforceability.............................................13
        10.9      Counterparts and Headings..................................13

                               LICENSING AGREEMENT

         THIS  LICENSING  AGREEMENT  is  effective  the 1st day of April,  1998,
between  Nu Skin  International,  Inc.,  a Utah  corporation,  ("NSI"),  and Big
Planet, Inc., a Utah corporation ("BP"). NSI and BP may collectively be referred
to as the "Parties."

                               W I T N E S S E T H

A. NSI is engaged in the  design,  production  and  marketing  of  products  and
related  sales  aids,  for  multi-national  distribution  through a  network  of
independent  distributors.  NSI  possesses  essential  direct  selling  industry
know-how,  proprietary information and competitive advantages that BP desires to
utilize for its commercial activities.

B.  BP  desires  to make  use of  such  know-how,  information  and  competitive
advantages  in the United  States,  Canada  and their  territories  through  the
licensed use of NSI's  Licensed  Property (as defined below) to promote the sale
of BP's products,  services,  sales aids and other commercial  activities in the
direct selling industry.

C. NSI is willing to license to BP certain information pursuant to the terms and
conditions of this Licensing Agreement.

         NOW THEREFORE, in consideration of the mutual promises,  covenants, and
warranties  hereinafter  set  forth and for other  valuable  consideration,  the
sufficiency of which is hereby acknowledged, the Parties agree as follows:

                                    ARTICLE I
                                   DEFINITIONS

         For the purposes of this Agreement, the following words and terms shall
have the meaning assigned to them in this Article I:

         1.1 "Agreement" shall mean this Licensing Agreement,  together with any
attached exhibits and schedules, as the same may be modified, amended or revised
from time to time pursuant to Section 10.7.

         1.2 "Bonus Payments" shall mean, for any BP Independent Representative,
all monetary  obligations due to such  Representative  under the terms of the BP
Sales Compensation Plan.

         1.3 "BP  Independent  Representative"  shall mean a person or  business
entity that has executed a BP  Independent  Representative  Agreement with BP to
sell Products as of the  effective of this  Agreement or during the term of this
Agreement.

         1.4 "BP Sales  Compensation  Plan"  shall mean the method BP employs to
calculate Bonus Payments earned by BP Independent Representatives.

         1.5 "Business  Information"  shall mean any information that NSI elects
to provide to BP hereunder,  including  without  limitation,  any  commercial or
business information,  lists,  marketing or customer service methods,  marketing
surveys,   processes,   specifications,   quality  control  reports,   drawings,
photographs,  or any other  information owned by NSI , whether or not considered
proprietary,   relating  to  NSI's  network  of  NSI  Independent  Distributors,
Distributor Lists,  NSI's sales  compensation plan or other valuable  commercial
information related to the direct selling industry and NSI.

         1.6  "Distributor  Agreement"  shall  mean,  for  any  NSI  Independent
Distributors,  his/her  contract  with  NSI by  which  NSI  authorizes  the  NSI
Independent Distributor to distribute its products.

         1.7   "Distributor   Lists"  shall  mean  any  and  all  individual  or
accumulated  names,  addresses,  identification  numbers,  sponsor  names and/or
similar  lists of all present or future NSI  Independent  Distributors  that NSI
elects to provide to BP hereunder.

         1.8  "Independent  Distributor  Network"  shall mean the network of NSI
Independent Distributors and BP Independent Representatives that executed either
a Distributor Agreement or Independent Representative Agreement.

         1.9  "Independent  Representative  Agreement"  shall  mean,  for any BP
Independent Representative,  his/her contract with BP by which BP authorizes the
BP Independent Representative to distribute BP Products.

         1.10  "Licensed  Property"  shall  mean  the  Proprietary  Information,
Distributor  Lists and  Business  Information  that NSI  elects to provide to BP
hereunder.

         1.11 "Net Revenue" or "Net Revenues"  shall mean,  for any period,  the
number  of  Products  sold by BP during  such  period,  multiplied  by BP's then
current  selling  price to its  customers  less costs,  applicable  sales taxes,
returns, or refunds reasonably accepted and credited by BP during such period.

         1.12 "NSI  Independent  Distributors"  shall mean a person or  business
entity that has  executed an NSI  distributor  agreement  for the  purchase  and
resale of NSI products.

         1.13  "Products"  shall mean those goods,  services and sales aids that
carry an assigned  point value or other fixed amount of  compensation  under the
terms of the BP Sales Compensation Plan.

         1.14 "Proprietary  Information"  shall mean,  without  limitation,  all
information  other than  information  made  available to the public or expressly
designated by NSI in writing as  non-confidential  that NSI elects to provide BP
hereunder,  regardless of the form in which it is disclosed, relating in any way
to the following  property owned by NSI or which NSI has been licensed to use or
sub-license:  (1) proprietary technical information;  (2) information respecting
actual  or  potential   customers  or  customer   contacts  and  customer  sales
strategies,  names, addresses,  phone numbers,  identification numbers, database
information and its organization,  unique business methods;  (3) market studies,
penetration data, customers, products, contracts, copyrights, computer programs,
applications,   technical  data,  licensed  technology,   patents,   inventions,
procedures,  methods,  designs,  strategies,  plans,  liabilities,  assets, cost
revenues,  sales costs,  production costs, raw material sources and other market
information;  (4) other sales and marketing plans, programs and strategies;  (5)
trade secrets,  processes and formulae with respect to manufacturing,  assembly,
design or processing  products and any component,  part or manufacture  thereof;
(6)  profits,  organization,  employees,  agents,  representatives,  Distributor
Lists,  suppliers,  and services; (7) other business and commercial practices in
general  relating  directly or  indirectly to the  foregoing;  and, (8) computer
disks or other records or documents, originals or copies, containing in whole or
in part any of the foregoing.

         1.15  "Territory"  shall mean the United States of America,  Canada and
their respective territories.

                                   ARTICLE II
                       GRANT OF LICENSE AND; LICENSE FEES

         2.1  Assignment  of  Big  Planet   Independent   Representatives.   NSI
acknowledges  that  BP and  the BP  Independent  Representatives  have  executed
Independent  Representative  Agreements  that  detail  the  rights,  duties  and
obligations of the parties.  In  consideration  for the licenses granted in this
Agreement, Big Planet sells, assigns, and transfers to NSI all its right, title,
interest,  duties  and  obligations  in and to  the  Independent  Representative
Agreements   with   the  BP   Independent   Representatives.   The  Big   Planet
Representatives shall become part of the Independent  Distributor Network, which
is exclusively owned by NSI and is licensed to BP hereunder, with all concurrent
proprietary rights therein.

                  2.1.1  As  owner of the BP  Independent  Representatives,  NSI
         licenses  to BP and BP assumes  the  obligation  to perform  all of the
         duties and obligations  required under the  Independent  Representative
         Agreement with BP Independent Representatives, including the obligation
         to   make   commission   and   bonus   payments   to  the   Independent
         Representatives  and BP  shall  remain  liable  at all  times  for such
         payments  on a  monthly  basis  pursuant  to the  terms  of BP's  sales
         compensation plan for BP Independent Representatives.

         2.2 Grant of  License.  Subject  to the terms  and  conditions  of this
Agreement,  NSI hereby grants to BP a non-exclusive  license to use the Licensed
Property to sell  Products in the  Territory;  provided that all such uses shall
comply in all material  respects with the terms of this Agreement and;  provided
further  that BP shall not grant any  right,  title,  use or  sublicense  to the
Licensed  Property  except as permitted in this Agreement in the ordinary course
of business.  The license to use the Licensed  Property  shall be limited to the
sale of Products in the Territory. BP agrees not to use the Licensed Property or
to conduct business  outside of the Territory  without the prior written consent
of NSI.

         2.3 NSI's Interest in Licensed Property. NSI hereby retains legal title
to the Licensed  Property for all  purposes,  including  but not limited to, the
bringing  or  defending  of any  legal  action in the  Territory  which it deems
reasonable  to  protect  its  rights  therein.  BP agrees  to assist  NSI in any
reasonable  manner to protect NSI's rights in the Licensed  Property.  NSI shall
reimburse BP for any reasonable  out-of-pocket costs incurred by BP in providing
such assistance.

         2.4 Recitals of Value of Licensed  Property.  BP recognizes  and agrees
that NSI has  expended  considerable  time,  effort and  resources  to  develop,
maintain and enhance the Licensed  Property.  BP further agrees it will derive a
considerable  benefit from its use of the Licensed Property in the Territory and
from NSI's efforts and expenditures respecting the Licensed Property.

         2.5 Warranty of Title.  NSI hereby  warrants and represents  that it is
the sole and  exclusive  owner of the Licensed  Property and that to the best of
its  knowledge no claim exists or has been made  contesting  the  ownership  and
title of the Licensed Property.

         2.6  Modifications.  BP shall not  attempt  to modify any or all of the
Licensed Property without the express, prior written consent of NSI.

         2.7 Scope of License. During the term of this Agreement,  the Licensed
Property  shall  be used by BP to sell or  distribute  technology  products  and
services,  whether  hardware or  software,  that  either are, or a function  of,
telecommunications,   paging,   internet  access,   internet  service,   on-line
education,  unified communication  systems, and internet commerce.  Any Products
sold by BP shall not directly  compete  with the  existing or planned  products,
product categories or services of Nu Skin, IDN or Pharmanex ("Nu Skin Products")
at the time of BP's introduction of said product or service. If any Product does
directly or  substantially  compete with the Nu Skin Products,  then BP may only
sell said products or service with the prior written consent of NSI.

         2.8 License Fee. As compensation  for the licenses  granted pursuant to
the terms of this  Agreement,  BP shall  pay to NSI a  license  fee equal to one
percent (1%) of its Net Revenue ("License Fee").

                                   ARTICLE III
                          COMPUTATION AND PAYMENT TERMS

         3.1  Statement of Net Revenues.  Within thirty (30) days  following the
close of each month, BP shall deliver to NSI, by electronic transmission or such
other  medium as the Parties  shall agree to from time to time,  a statement  of
BP's Net Revenues  during such month.  Upon the written request of NSI, BP shall
provide sales reports and such other  information as NSI may reasonably  request
from time to time (the "Detailed Sales Report"), but no more than four times per
year.

         3.2 License Fee. The  procedures for payment of the License Fee payable
hereunder are as follows:

                  3.2.1 Within  thirty (30) days  following  the delivery of the
         statement of Net  Revenues("Payment  Date") , BP shall  deliver to NSI,
         the License Fee, as calculated by BP .

                  3.2.2 For  purposes of  computing  the License  Fee,  Products
         shall be considered sold when  recognized for accounting  purposes as a
         sale by BP based on generally accepted accounting principles.

         3.3 Records. Each Party shall keep complete and accurate records of its
compliance  with its  obligations  under this  Agreement  which shall be open to
inspection by authorized  representatives  of the other Party at any  reasonable
time during business  hours,  but no more than once a quarter and so long as the
inspection does not interfere with normal business operations.

         3.4 Payments to NSI.  Payments  made by BP to NSI under this  Agreement
shall be  payable  in  United  States  Dollars.  Payments  shall be made  either
directly to NSI in  immediately  available  funds by wire transfer to an account
designated  by NSI or by such other  reasonable  means of payment  acceptable to
NSI.

         3.5 Default Rate.  Without limiting any of the Parties other rights and
remedies under this Agreement, undisputed amounts outstanding under the terms of
this  Agreement  not paid within  sixty (60) days from the date due and payable,
shall bear  interest  at the prime  interest  rate as  reported  in the  western
edition of the Wall Street  Journal as of the Payment Date plus two percent (2%)
for the full period outstanding.

                                   ARTICLE IV
             CERTAIN OBLIGATIONS OF THE PARTIES UNDER THE AGREEMENT

         4.1 Certain Obligations,  Rights and Duties of NSI. NSI agrees that, in
addition to its other  obligations  under this Agreement,  NSI will maintain and
provide  support for the  services  provided by NSI  pursuant to the  Management
Services  Agreement  between  the  Parties  effective  as of April 1, 1998.  NSI
agrees,  among  other  things:  (1) to  maintain  a computer  system,  including
hardware,  software,  data  links,  computer  peripherals,   printers,  etc.  to
adequately  fulfill  NSI's  obligations  hereunder;  (2)  to  provide  necessary
training  and  support to BP  relating  to the BP  Independent  Representatives,
including  information  relating to training methods,  motivational  strategies,
convention and event planning,  technical policies and procedure knowledge, etc;
(3) to maintain any record or any other  information  related to Bonus  Payments
that BP may reasonably request; and (4) to perform any other function or provide
the necessary support to comply with the terms of this Agreement.

         4.2  Certain  Obligations,  Rights and Duties of BP. In addition to its
other  obligations  under this Agreement BP agrees,  among other things:  (1) to
maintain,  at its sole cost and expense,  such facilities and places of business
within the  Territory  necessary to effect the purposes and  intentions  of this
Agreement  and to bear all costs  and  expenses  it  incurs in the  negotiation,
memorialization,  execution and performance of all leases,  rentals,  equipment,
salaries,   taxes,   licenses,   insurance,   permits,   telephone,   telegraph,
promotional,  advertising,  travel, accounting, legal and such similar expenses,
relating to the  business of BP,  unless  otherwise  agreed to in writing by the
Parties; (2) to manage its business affairs in such a reasonable manner that the
reputation  of  NSI is  not  materially  damaged;  (3)  to  employ  commercially
reasonable  efforts to comply with all applicable  laws and industry  standards;
and (4) to employ  commercially  reasonable efforts to monitor and supervise the
activities of BP Independent Representatives.

                                    ARTICLE V
                  GOVERNMENTAL APPROVALS, LAWS AND REGULATIONS

         5.1 Compliance  with Laws. Each party agrees to refrain from any action
that will  cause the  other  party to be in  violation  of any  applicable  law,
regulation,  or ordinance of any  jurisdiction  in the Territory or elsewhere or
any  international  convention or bilateral or multilateral  treaty to which the
United States is a signatory,  including,  without limitation,  the U.S. Foreign
Corrupt  Practices  Act of 1977,  the U.S.  Export  Control  Laws,  and the U.S.
Anti-Boycott laws.

         5.2 Compliance of Licensed Property. NSI agrees to take, or cause to be
taken,  at its sole cost and  expense,  all  actions  necessary  to  ensure  the
compliance  of the Licensed  Property  with  applicable  laws,  regulations  and
ordinances in the Territory, provided, however, BP is responsible for compliance
with all laws,  regulations and ordinances  applicable to BP. NSI agrees to keep
BP informed of its progress in obtaining all such government approvals.

                                   ARTICLE VI
                              TERM AND TERMINATION

         6.1 Term. NSI grants to BP a perpetual  license which shall commence on
the effective date of April 1, 1998. BP shall pay NSI a monthly License Fee that
will allow it to retain a  perpetual  license or until it is  terminated  as set
forth in this Section 6. Upon  termination of the  Agreement,  the obligation to
pay the License Fee shall terminate.

         6.2  Termination  for Cause.  In the event  that  either  party  hereto
materially or  repeatedly  defaults on the  performance  of any of its duties or
obligations under this Agreement, which default shall not be substantially cured
within sixty (60) days after  written  notice is given to the  defaulting  party
specifying  the default,  then the party not in default  may, by giving  written
notice  thereof to the defaulting  party,  terminate this Agreement as of a date
specified in such notice of Termination.

         6.3 Termination  for Insolvency.  In the event that either party hereto
becomes or is declared insolvent or bankrupt,  is the subject of any proceedings
related to its  liquidation,  insolvency or for the appointment of a receiver or
similar action,  makes an assignment for the benefit of all or substantially all
of its creditors, or enters into an agreement as to the composition,  extension,
or readjustment of all or substantially  all of its obligations,  then the other
party  hereto  may,  by giving  written  notice to such  party,  terminate  this
Agreement as of a date specified in such notice of termination.

         6.4 Survival of Obligations.  The obligations of the Parties to pay any
sums  which are due and  payable as of the  expiration  or  termination  of this
Agreement and their  obligation  under Section Article VII and Article IX hereof
shall survive the expiration or termination  of this  Agreement.  If the date of
termination is prior to the expiration of the Initial Term or a succeeding term,
BP shall only be obligated to pay monies due as of the date of  termination  and
not the remainder of any term.

         6.5 Reversion of Rights. Upon termination of this Agreement, all rights
and licenses  herein granted to BP shall  immediately  cease and shall revert to
NSI, and BP shall cease using any Licensed Property or representing to any third
party that it has any right in or to Licensed Property.

                                   ARTICLE VII
                          INFRINGEMENT; INDEMNIFICATION

         NSI hereby  represents and warrants that, as of the date hereof,  there
are no  infringement  or  misappropriation  suits  pending  or filed  or, to its
knowledge,  threatened  against  NSI within  the  Territory  that  relate to the
Licensed  Property and NSI is not presently  aware of any such  infringement  or
misappropriation.  NSI shall indemnify and hold BP harmless from and against all
claims, actions, suits,  proceedings,  losses,  liabilities,  costs, damages and
attorneys'  fees in respect of a third  party  claim  alleging  infringement  or
misappropriation  by BP in respect of its use of the  Licensed  Property  in the
Territory;  provided that BP shall give NSI prompt  written notice of any claim,
action,  suit or proceeding  and without  limiting the generality of Section 2.3
hereof,  shall cooperate with NSI in the defense of any such claim, action, suit
or  proceeding.  NSI shall have the right to select  counsel in any such  claim,
action,  suit or  proceeding.  In the  event  that any  such  claim,  action  or
proceeding is successful,  NSI shall use reasonable efforts to make such changes
in the  Licensed  Property to permit BP to continue to make use of the  Licensed
Property free and clear of all infringement and misappropriation.  BP shall give
NSI  prompt  written  notice  of any  infringement  or  misappropriation  of the
Licensed  Property by any third party. NSI shall have the sole right to initiate
any and all legal proceedings against any such third party and, without limiting
the generality of Section 2.3 hereof; BP shall cooperate with NSI in the pursuit
of any such  proceeding.  NSI shall retain any damage award  obtained  from such
third  party.  If NSI elects not to pursue any  infringement,  BP shall have the
right to do so at its own expense  and shall  retain any damage  award  obtained
from any third party.

                                  ARTICLE VIII
                             NATURE OF RELATIONSHIP

The  relationship of BP and NSI shall be and at all times remain,  respectively,
that of Licensee and Licensor.  Nothing  contained or implied in this  Agreement
shall be construed to  constitute  either party as the legal  representative  or
agent of the other or to constitute  or construe the Parties as partners,  joint
venturers,  co-owners  or  otherwise  as  participants  in  a  joint  or  common
undertaking.  Neither  party is authorized to conclude any contract or agreement
or make any  commitment,  representation  or  warranty  that  binds the other or
otherwise act in the name of or on behalf of the other.

                                   ARTICLE IX
                                 CONFIDENTIALITY

All  confidential  information or other  non-public or  proprietary  business or
technical  information owned or used by NSI or BP and supplied to or acquired by
the other whether in oral or written form (the "Confidential Information") shall
be supplied  and acquired in  confidence  and shall be solely for the use of the
receiving  party  pursuant  to this  Agreement  and such  party  shall  keep the
Confidential  Information  confidential  and shall not disclose the same, at any
time during the term of this Agreement or after its  termination,  except to its
employees,  or its affiliates or its  affiliates'  employees for the purposes of
its business in accordance  with this Agreement and except as may be required by
law;  provided  that if the  receiving  party  determines  that a disclosure  is
required by law, the receiving party shall notify the disclosing  party in order
to give the  disclosing  party an opportunity to seek an injunction or otherwise
attempt to keep the Confidential Information  confidential.  The receiving party
shall,  at  the  request  of  the  disclosing  party,   destroy  or  return  the
Confidential Information without retaining copies if, as and when this Agreement
is terminated or expires. For purposes of this Agreement, the term "Confidential
Information"  shall  not  include  information  or  documents  that  (i)  become
generally  available to the public other than as a result of a disclosure by the
receiving party, (ii) were otherwise  lawfully available to the receiving party,
or (iii) were generated  independently by the receiving party. The provisions of
this Article shall survive  termination  of this  Agreement for a period of five
(5) years.

                                    ARTICLE X
                                  MISCELLANEOUS

         10.1  Assignment.  This Agreement  shall be binding on and inure to the
benefit of the heirs,  successors,  assigns and  beneficiaries  of the  Parties;
provided  that  neither  party  may  assign  this  Agreement  or any  rights  or
obligations  hereunder,  whether by operation of law or  otherwise,  without the
prior  written  consent  of the other  party,  which  shall not be  unreasonably
withheld.  Any such attempted  assignment,  without the written consent provided
herein, shall be void and unenforceable.

         10.2 Force Majeure. The Parties shall not be responsible for failure to
perform hereunder due to force majeure,  which shall include, but not be limited
to:  fires,  floods,  riots,  strikes,  labor  disputes,  freight  embargoes  or
transportation  delays,  shortage of labor,  inability to secure fuel, material,
supplies,  equipment  or power at  reasonable  prices or on account of  shortage
thereof,  acts of God or of the public  enemy,  war or civil  disturbances,  any
existing or future laws, rules, regulations or acts of any government (including
any  orders,  rules or  regulations  issued  by any  official  or agency or such
government)   affecting  a  party  that  would  delay  or  prohibit  performance
hereunder, or any cause beyond the reasonable control of a party. If an event of
force  majeure  should  occur,  the affected  party shall  promptly  give notice
thereof to the other party and such affected party shall use its reasonable best
efforts to cure or correct any such event of force majeure.

         10.3  Governing Law and Dispute  Resolution.  This  Agreement  shall be
governed by and construed in accordance  with the laws of the State of Utah. Any
action brought to enforce this  Agreement must be brought in Utah County,  Utah.
The parties consent to the personal jurisidiction of said court within the State
of Utah and waive any objection to improper  venue. In the event of legal action
between the  parties,  reasonable  attorney's  fees  (including  inside  counsel
expenses)  shall be awarded to the prevailing  party.

         10.4  Waiver  and  Delay.  No waiver by either  party of any  breach or
default in performance by the other party, and no failure, refusal or neglect of
either party to exercise any right,  power or option given to it hereunder or to
insist  upon  strict  compliance  with  or  performance  of  the  other  party's
obligations under this Agreement, shall constitute a waiver of the provisions of
this  Agreement  with respect to any  subsequent  breach  thereof or a waiver by
either  party of its right at any time  thereafter  to require  exact and strict
compliance with the provisions thereof.

         10.5 Notices. All notices,  requests and other communications hereunder
shall be in writing and shall be deemed to have been duly given, if delivered by
hand, or if communicated by facsimile,  cable or similar electronic means to the
facsimile number or cable  identification  number as previously provided by each
party to the other,  at the time that  receipt  thereof  has been  confirmed  by
return electronic communication or signal that the message has been received, or
if mailed, ten (10) days after dispatch by registered airmail,  postage prepaid,
from any post office addressed as follows:

         If to BP:                  Richard King, President
                                    Big Planet, Inc.
                                    75 West Center Street
                                    Provo, UT  84601
                                    TEL:    (801) 345-1200
                                    FAX:    (801) 345-1299

         If to NSI:                 General Counsel
                                    Nu Skin International, Inc.
                                    75 West Center Street,
                                    Provo, Utah 84601, U.S.A.
                                    TEL:    (801) 345-5000
                                    FAX:    (801) 345-5999

         Either  party may change its  facsimile  number,  cable  identification
number or address by a notice  given to the other  party in the manner set forth
above.

         10.6  Integrated  Contract.   This  Agreement  constitutes  the  entire
agreement  between  the  Parties  relating  to the  subject  matter  hereof  and
supersedes   all  prior  or   contemporaneous   negotiations,   representations,
agreements and understandings (both oral and written) of the Parties.

         10.7  Modifications  and  Amendments.  No supplement,  modification  or
amendment  of this  Agreement  shall be  binding  unless  it is in  writing  and
executed by both of the Parties.

         10.8 Enforceability. To the extent that any provision of this Agreement
is (or in the opinion of counsel  mutually  acceptable to both Parties would be)
prohibited,  judicially  invalidated or otherwise rendered  unenforceable in any
jurisdiction,  such provision shall be deemed  ineffective only to the extent of
such prohibition,  invalidation or  unenforceability  in that jurisdiction,  and
only  within  that  jurisdiction.  Any  prohibited,  judicially  invalidated  or
unenforceable  provision  of  this  Agreement  will  not  invalidate  or  render
unenforceable any other provision of this Agreement,  nor will such provision of
this  Agreement  be  invalidated   or  rendered   unenforceable   in  any  other
jurisdiction.

         10.9  Counterparts and Headings.  This Agreement may be executed in one
or more  counterparts,  each of which  shall be deemed an  original,  but all of
which together shall  constitute one and the same  instrument.  All headings and
captions are inserted for convenience of reference only and shall not affect the
meaning or interpretation of any provision hereof.

         IN WITNESS  WHEREOF,  the  Parties  have caused  this  Agreement  to be
executed by their respective duly authorized  representatives  as of the day and
year first above written.

NU SKIN INTERNATIONAL, INC.                 BIG PLANET, INC.

BY:    __________________________           BY:    __________________________
       Steven J. Lund                              Richard W. King
ITS:   President                            ITS:   President

EX-10.41

                          MANAGEMENT SERVICES AGREEMENT
                                     between

                  NU SKIN INTERNATIONAL MANAGEMENT GROUP, INC.

                                       and
                                BIG PLANET, INC.

                                TABLE OF CONTENTS

                                                                           Page

ARTICLE 1         DEFINITIONS...............................................1
         1.1      "Agreement"...............................................1
         1.2      "Allocable Expense" ......................................1
         1.3      "Consulting Personnel"....................................1
         1.4      "Direct Expenses".........................................1
         1.5      "Management and Consulting Service"...................... 2

ARTICLE 2         MANAGEMENT AND CONSULTING SERVICES........................2
         2.1      Services..................................................2
         2.2      Performance of Services. .................................2
         2.3      Approval of Services......................................2
         2.4      Revision of Services......................................3

ARTICLE 3         COMPENSATION OF SERVICE PROVIDER..........................3
         3.1      Compensation for Services by Consulting Personnel.........3
         3.2      Determination of Allocable Expenses.......................3
         3.3      Payment and Invoicing.....................................3
         3.4      Due Date..................................................3
         3.5      Delinquent Payments.......................................3

ARTICLE 4         PREPARATION AND SHARING OF REPORTS AND INFORMATION........4
         4.1      Periodic Reports on Management and Consulting Services....4
         4.2      Sharing of Information and Witnesses......................4

ARTICLE 5         NON-DISCLOSURE OF CONFIDENTIAL INFORMATION................4

ARTICLE 6         TERM......................................................5

ARTICLE 7         TERMINATION...............................................5

ARTICLE 8         EFFECT OF TERMINATION.....................................6
         8.1      Cessation of Rights.......................................6
         8.2      Damages...................................................6

ARTICLE 9         COMPLIANCE WITH APPLICABLE LAWS...........................6
         9.1      Compliance Generally......................................6
         9.2      Authorizations............................................6

ARTICLE 10        GENERAL PROVISIONS........................................7
         10.1     Assignment................................................7
         10.2     Notices...................................................7
         10.3     Waiver and Delay..........................................7
         10.4     Force Majeure.............................................8
         10.5     Governing Law and Dispute Resolution......................8
         10.6     Integrated Contract.......................................8
         10.7     Modifications and Amendments..............................8
         10.8     Severability..............................................8
         10.9     Counterparts and Headings.................................9

                          MANAGEMENT SERVICES AGREEMENT

         THIS  MANAGEMENT  SERVICES  AGREEMENT is made  effective as of April 1,
1998  between  Big  Planet,  Inc.,  a  Utah  corporation  ("BP"),  and  Nu  Skin
International Management Group, Inc., a Utah corporation ("NSIMG"). BP and NSIMG
shall hereinafter be collectively referred to as the "Parties" and each shall be
individually referred to as a "Party."

                               W I T N E S S E T H

         WHEREAS,  BP  desires  to obtain  certain  general  and  administrative
services  from BP so that BP will not be required to duplicate  these  services,
and BP desires to obtain such services  from NSIMG;  NSIMG is willing to provide
these services to BP pursuant to the terms and conditions of this Agreement.

         NOW,  THEREFORE,  in consideration of the mutual promises and covenants
hereinafter  set  forth  and for  other  good and  valuable  consideration,  the
sufficiency of which is hereby acknowledged, the Parties agree as follows:

                                    ARTICLE 1
                                   DEFINITIONS

         For  purposes of this  Agreement,  the  following  terms shall have the
meaning set out below:

         1.1 "Agreement" shall mean this Management  Services  Agreement between
BP and NSIMG, as the same may be modified, amended or revised from time to time.

         1.2 "Allocable  Expenses" shall mean all expenses  incurred by NSIMG in
providing   Management  and  Consulting  Services  other  than  Direct  Expenses
including  without  limitation,  the  following:  rent,  utilities,   telephone,
equipment,  recruitment,  office supplies, and other overhead expenses,  certain
salary costs, payroll, benefits and expenses related to conventions,  travel and
accommodations  at  anniversary  events,  telephones  calls and  counseling  and
conference calls and meetings with BP managers and the independent  distributors
of Nu Skin  International,  Inc., and the permitted use and appropriation of the
names  and  licenses  of  directors  and  executive  officials  of  NSIMG or BP.
Allocable  Expenses  shall be calculated  in  accordance  with the terms of this
Agreement.

         1.3 "Consulting  Personnel"  shall mean employees of NSIMG or, with the
consent of BP, such other  persons or entities  as NSIMG may  retain,  hire,  or
otherwise  contract  with for the  provision  of  services  on behalf  of, or in
conjunction with, NSIMG.

         1.4 "Direct Expenses" shall mean all expenses incurred in the provision
of Management and Consulting Services for BP, which expenses are incurred solely
for the benefit of BP,  including,  without  limitation,  certain  salary costs,
benefits, business expenses, and travel expenses.

         1.5  "Management  and  Consulting   Services"  shall  include  services
requested by BP that NSIMG has the  capability of  providing,  and shall include
but not be limited to the  following  services:  management,  legal,  financial,
distribution   support/training,   public  relations,   information  technology,
commission and bonus calculations,  SAP computer services as defined in attached
Exhibit "A", and operations  administration.  Any specific services estimated to
cost more then $____________ shall be requested by BP in writing.

                                    ARTICLE 2

                       MANAGEMENT AND CONSULTING SERVICES

         2.1 Services.  NSIMG hereby agrees to provide Management and Consulting
Services to BP as BP may request from time to time,  until  termination  of this
Agreement.  BP agrees to  reimburse  and  compensate  NSIMG for  Management  and
Consulting Services in accordance with the applicable compensation and invoicing
provisions hereof.

         2.2  Performance  of  Services.  Unless  otherwise  agreed  between the
Parties,  the  Management  and  Consulting  Services  shall be provided  through
Consulting Personnel, as requested by BP. The Management and Consulting Services
provided by NSIMG will be performed by  appropriately  qualified and experienced
personnel.  Upon the reasonable  request of BP, NSIMG will not use any personnel
for  services  under this  Agreement  that are  deemed by BP to be  incompetent,
careless,  or  unqualified  to perform the work  assigned,  or that is otherwise
unsatisfactory to BP.

         2.3 Approval of Services.  Unless BP disputes any invoices delivered to
BP hereunder by written  notice within one hundred eighty (180) days of the date
of the invoice,  BP hereby  agrees that,  by paying any  undisputed  invoices as
provided in Article 3 herein, BP shall be deemed to have approved the nature and
extent of the costs and expenses invoiced. If BP disputes an invoice in a timely
manner,  then within a mutually  agreeable  time NSIMG  shall  permit BP to have
access  to audit  NSIMG's  records  and  books of  account  for the  purpose  of
determining whether the appropriate expenses have been invoiced to BP. The audit
shall be conducted by a firm of certified public  accountants  chosen by BP. Any
auditors shall be required to execute a non-disclosure agreement with NSIMG that
protects   NSIMG's  rights  to   confidential   information  and  restricts  the
information provided by the auditor to BP to only that information  necessary to
indicate whether BP has been properly billed.  If the auditors' report reveals a
discrepency, then within thirty (30) days the party in whose favor the error was
made will pay the amount of the error to the other party. If the auditors report
reveals that NSIMG owes BP a refund of an amount  greater than five percent (5%)
of the total invoiced amount during the audit period, then the refund shall bear
interest at eight percent (8%) and NSIMG shall  reimburse BP for the cost of the
audit.

         2.4 Revision of Services. For greater certainty, the Parties agree that
any one or more of the  specific  services  to be  provided  by NSIMG to BP,  as
described  in this  Agreement,  may be  reasonably  expanded or curtailed by the
Parties if mutually agreed to in writing by the Parties.

                                    ARTICLE 3
                        COMPENSATION OF SERVICE PROVIDER

         3.1 Compensation for Management and Consulting  Services.  BP shall pay
NSIMG the total of all Direct Expenses and Allocable Expenses plus three percent
(3%) ("Fee") of the total of such Direct  Expenses and Allocable  Expenses.  The
Fee may be adjusted from time to time by mutual agreement of the Parties. Unless
otherwise  agreed  between the Parties,  Allocable  Expenses  shall not, for any
billing period, exceed one and one-half percent (1.5%) of BP's revenues for such
billing period.

         3.2  Determination of Allocable  Expenses.  Allocable  Expenses for any
period shall be equal to the total Allocable Expenses incurred by NSIMG for such
period multiplied by the percentage of such Allocable  Expenses  allocable to BP
pursuant to and the then applicable time allocation  study prepared  pursuant to
Section 4.1 hereof.

         3.3 Payment  and  Invoicing.  Within  thirty (30) days after the end of
each month,  NSIMG shall  prepare and deliver an invoice to BP setting forth the
fees due and owing under this Agreement during such month.

         3.4 Due  Date.  Payments  due  under  this  Agreement  shall be due and
payable within sixty (60) days after the date of receipt of the invoice for such
payments ("Payment Date").

         3.5  Delinquent  Payments.  Without  limiting any of the Parties' other
rights and remedies  under this  Agreement,  any amounts  outstanding  under the
terms of this  Agreement  that  are not paid by the  Payment  Date,  shall  bear
interest at the prime  interest  rate as reported in the western  edition of the
Wall Street  Journal,  on the Payment  Date,  plus two percent (2%) for the full
period  outstanding.  Whether or not interest  charges are actually levied is at
the discretion of NSIMG.

                                    ARTICLE 4
               PREPARATION AND SHARING OF REPORTS AND INFORMATION

         4.1 Periodic  Reports on Management  and Consulting  Services.  BP may,
upon thirty (30) days written  notice to NSIMG,  request  operations  reports of
NSIMG setting forth specific information regarding the Management and Consulting
Services  provided  under this  Agreement  and for such time periods as BP shall
reasonably  request.  NSIMG shall maintain  accurate and ongoing  records of the
allocation of time of Consulting  Personal,  including executive  management and
other employees  rendering services to BP. NSIMG shall provide full access to BP
and its auditors to all records and documentation relating to the Management and
Consulting  Services and any other services  provided under this Agreement,  and
will  permit  BP,  at its  expense,  to make  any  copies  as may be  reasonably
requested.  NSIMG has prepared a study  accurately  reflecting the allocation of
time  spent by NSIMG's  internal  department  and  Consulting  Personnel  on the
services  provided to BP under this  Agreement.  The study shall be updated on a
quarterly  basis. BP may request a copy of the then applicable time  application
study from NSIMG upon thirty (30) days written notice.  All of the  information,
reports  and  studies  referenced  in this  Section  4.1  shall be  referred  to
collectively as the "Information".

         4.2 Sharing of Information and Witnesses.  At all times during the term
of this Agreement and for a period of three years  thereafter,  each Party shall
maintain at its principal place of business full,  complete and accurate records
of the Information. The parties shall provide to each other reasonable access to
the  Information.  In the event of any claims  made  against a Party,  the other
Party shall make available Information and/or witnesses as reasonably requested.
The Party providing  Information or making available witnesses shall be entitled
to receive  from the other  Party,  upon  presentation  of  invoices  therefore,
payment  for  its  reasonable  out-of-pocket  expenses  incurred  in  connection
therewith. Nothing in this Agreement shall require either Party to reveal to the
other any  information  that would violate such Party's  written and enforceable
duty of  confidence  to a third  party from whom or which such  information  was
obtained; under such circumstances,  however, the parties shall work together to
obtain  a  release  of  such  information  without  violation  of  such  duty of
confidence.

                                    ARTICLE 5
                   NON-DISCLOSURE OF CONFIDENTIAL INFORMATION

         All trade secrets, proprietary technology, know-how or other non-public
or proprietary  business or technical  information  owned or used by NSIMG or BP
and  supplied to or acquired by the other  whether in oral or  documentary  form
(the  "Confidential  Information")  shall be supplied and acquired in confidence
and  shall  be  solely  for  the use of the  receiving  party  pursuant  to this
Agreement and such party shall keep the  Confidential  Information  confidential
and shall not disclose the same,  at any time during the term of this  Agreement
or for a period  of  seven  (7)  years  after  its  termination,  except  to its
employees for the purposes of its business in accordance with this Agreement and
except  as may be  required  by  law;  provided  that  if  the  receiving  party
determines  that a  disclosure  is required by law,  the  receiving  party shall
notify the disclosing party in order to give the disclosing party an opportunity
to seek an injunction or otherwise attempt to keep the Confidential  Information
confidential. The receiving party shall, at the request of the disclosing party,
destroy or return the Confidential  Information  without retaining copies if, as
and  when  this  Agreement  is  terminated  or  expires.  For  purposes  of this
Agreement, the term "Confidential  Information" shall not include information or
documents  that (i) become  generally  available  to the public  other than as a
result of a disclosure  by the  receiving  party,  (ii) was  otherwise  lawfully
available to the receiving  party, or (iii) was generated  independently  by the
receiving  party.  The  provisions of this Article shall survive  termination of
this Agreement.

                                    ARTICLE 6
                                      TERM

         This Agreement shall be effective beginning April 1, 1998, and shall be
for an  initial  term  of five  (5)  years  ("Initial  Term")  unless  otherwise
terminated pursuant to Article 7. This Agreement shall be renewed  automatically
upon  expiration  of the Initial  Term for  successive  one year  terms,  unless
otherwise terminated as provided in Article 7.

                                    ARTICLE 7
                                   TERMINATION

         7.1 This Agreement may be terminated by either Party without cause upon
ninety (90) days  written  notice to the other  Party,  or at any time after the
occurrence of any of the following events:

                  (a) the other Party shall  commence  any case,  proceeding  or
         other action (i) under any existing or future law of any  jurisdiction,
         domestic or foreign, relating to bankruptcy, insolvency, reorganization
         or relief of debtors,  seeking to have an order for relief entered with
         respect to it, or seeking to adjudicate it as bankrupt or insolvent, or
         seeking   reorganization,    arrangement,    adjustment,    winding-up,
         liquidation,  dissolution, compensation or other relief with respect to
         it or its debts,  or (ii) seeking  appointment of a receiver,  trustee,
         custodian or other similar action; or

                  (b) there shall be commenced against the other Party any case,
         proceeding or other action of a nature  referred to in clause (a) above
         which  (A)  results  in the  entry of an order  for  relief or any such
         adjudication or appointment desribed above, or (B) remains undismissed,
         undischarged or unbonded for a period of 90 days.  Events  described in
         clauses  (a)  and (b) of  Section  7.1(a)  shall  be  referred  to as a
         ?Bankruptcy  Event?.  If a Bankruptcy  Event occurs,  all amounts owing
         under this Agreement shall become immediately due and payable,  without
         any notice thereof; or

                  (c) if the other  Party  causes or allows a judgment in excess
         of Twenty-Five  Million dollars  ($25,000,000.00) to be entered against
         it  or  involuntarily  allows  a  lien,  security  interest,  or  other
         encumbrance  to attach to its assets which  secures an amount in excess
         of Twenty-Five Million Dollars ($25,000,000.00).

         7.2 This  Agreement may be immediately  terminated by either Party,  if
the other  Party is in default in the  performance  of any  material  obligation
under this  Agreement and such default has not been cured within sixty (60) days
after receipt of written notice of such default by the defaulting Party; or

         7.3 BP  may  terminate  any  specific  service  of  the  Management  or
Consulting  Services by providing  written notice thereof to NSIMG not less than
sixty  (60) days  prior to the date for  cessation  of said  service.  NSIMG may
discontinue  providing  any  specific  part  of the  Management  and  Consulting
Services by providing  written  notice to BP not less than sixty (60) days prior
to the desired date for cessation of said service.

                                    ARTICLE 8
                              EFFECT OF TERMINATION

         8.1 Cessation of Rights. Upon expiration or termination  (collectively,
the "Termination") of this Agreement for any reason  whatsoever,  all rights and
obligations of the Parties hereunder shall cease,  provided,  however, that upon
Termination of this  Agreement,  no Party shall be released from its obligations
to pay monies due or to become due as of the date of  Termination or to complete
any unfulfilled obligations under this Agreement,  and the provisions of Article
5 shall survive such  Termination.  If the date of  Termination  is prior to the
expiration of the Initial term or a succeeding  term, BP shall only be obligated
to pay monies due as of the date of Termination and not for the remainder of any
term.

         8.2.  Damages.  Except  provided in paragraph 8.1, upon  Termination of
this  Agreement  for any reason,  no Party shall be liable or  obligated  to the
other Party with respect to any payments, future profits, exemplary,  special or
consequential  damages,  indemnifications  or other compensation  regarding such
termination,  and each Party hereby waives and relinquishes any rights, pursuant
to law or otherwise, to any such payments, indemnifications or compensation.

                                    ARTICLE 9
                         COMPLIANCE WITH APPLICABLE LAWS

         9.1 Compliance Generally. In the performance of their obligations under
this  Agreement,  the  Parties  shall,  at all times,  strictly  comply with all
applicable  laws,  regulations and orders of the countries and  jurisdictions in
which they operate.

         9.2 Authorizations.  Each Party shall, at its own expense, make, obtain
and  maintain  in force at all  times  during  the term of this  Agreement,  all
filings,  registrations,  reports, licenses, permits and authorizations required
under  applicable  law,  regulations  or orders in order for it to  perform  its
obligations under this Agreement.

                                   ARTICLE 10
                               GENERAL PROVISIONS

         10.1  Assignment.  This Agreement  shall be binding on and inure to the
benefit of the heirs,  successors,  assigns and  beneficiaries  of the  Parties;
provided  that no Party may assign this  Agreement or any rights or  obligations
hereunder,  whether by operation of law or otherwise,  without the prior written
consent  of the other  Party  which  shall  not be  unreasonably  withheld.  Any
attempted assignment by any Party without the prior written consent of the other
Party shall be void and unenforceable.

         10.2 Notices. All notices,  requests and other communications hereunder
shall be in writing and shall be deemed to have been duly given, if delivered by
hand, or if communicated by facsimile to the facsimile number as may be provided
from time to time by each Party to the other,  at the time that receipt  thereof
has been confirmed by return  electronic  communication  signal that the message
has been received,  or if sent by reputable  international courier service three
(3) days after  dispatch  addressed  to the  Parties at the  addresses  outlined
hereafter.  Either Party may change its facsimile  number or address by a notice
given to the other Party in the manner set forth as follows:

                  If to NSIMG:      Attn.:  Secretary
                                    Nu Skin International, Inc.
                                    75 West Center
                                    Provo, Utah  84601 USA
                                    (801) 345-5500
                                    (801) 345-5999 Fax

                  If to BP:         Attn.: President
                                    Big Planet, Inc.
                                    Provo, Utah  84601 USA
                                    (801) 345-7000
                                    (801) 345-1299 Fax

         10.3 Waiver and Delay.  No waiver by any Party of any breach or default
in  performance  by any other Party,  and no failure,  refusal or neglect of any
Party to exercise any right,  power or option given to it hereunder or to insist
upon strict  compliance  with or  performance  of the other Party's  obligations
under  this  Agreement,  shall  constitute  a waiver of the  provisions  of this
Agreement with respect to any subsequent breach thereof or a waiver by any Party
of its right at any time thereafter to require exact and strict  compliance with
the provisions thereof.

         10.4 Force Majeure. The Parties shall not be responsible for failure to
perform hereunder due to force majeure,  which shall include, but not be limited
to:  fires,  floods,  riots,  strikes,  labor  disputes,  freight  embargoes  or
transportation  delays,  shortage of labor,  inability to secure fuel, material,
supplies,  equipment  or power at  reasonable  prices or on account of  shortage
thereof,  acts of God or of the public  enemy,  war or civil  disturbances,  any
existing or future laws, rules, regulations or acts of any government (including
any  orders,  rules or  regulations  issued  by any  official  or agency or such
government)   affecting  a  Party  that  would  delay  or  prohibit  performance
hereunder, or any cause beyond the reasonable control of a Party. If an event of
force  majeure  should  occur,  the affected  Party shall  promptly  give notice
thereof to the other Party and such affected Party shall use its reasonable best
efforts to cure or correct any such event of force majeure.

         10.5 Governing Law and Dispute. This Agreement shall be governed by and
construed in accordance  with the laws of the State of Utah.  Any action brought
to enforce  this  Agreement  must be brought in Utah County,  Utah.  The parties
consent to the personal  jurisdiction of said court within the State of Utah and
waive any objection to improper  venue. In the event of legal action between the
parties, reasonable attorney's fees (including inside counsel expenses) shall be
awarded to the prevailing party.

         10.6  Integrated  Contract.   This  Agreement  constitutes  the  entire
agreement  between  the  Parties  relating  to the  subject  matter  hereof  and
supersedes   all  prior  or   contemporaneous   negotiations,   representations,
agreements and understanding (both oral and written) of the Parties.

         10.7 Modifications and Amendments. No modification or amendment of this
Agreement shall be binding unless it is in writing and executed by both Parties.

         10.8  Severability.  To the extent that any provision of this Agreement
is (or, in the opinion of counsel mutually acceptable to both Parties, would be)
prohibited,  judicially  invalidated or otherwise rendered  unenforceable in any
jurisdiction relevant to the Parties, such provision shall be deemed ineffective
only to the extent of such prohibition, invalidation or unenforceability in that
jurisdiction,  and only within that  jurisdiction.  Any  prohibited,  judicially
invalidated or unenforceable  provision of this Agreement will not invalidate or
render  unenforceable  any  other  provision  of this  Agreement,  nor will such
provision of this  Agreement be  invalidated  or rendered  unenforceable  in any
other jurisdiction.

         10.9  Counterparts and Headings.  This Agreement may be executed in one
or more  counterparts,  each of which  shall be deemed an  original,  but all of
which together shall  constitute one and the same  instrument.  All headings and
captions are inserted for convenience of reference only and shall not affect the
meaning or interpretation of any provision hereof.

         IN WITNESS  WHEREOF,  the  Parties  have caused  this  Agreement  to be
executed by their respective duly authorized  representatives  as of the day and
year first-above written.

                                    NU SKIN INTERNATIONAL MANAGEMENT GROUP, INC.

                                    By:    ______________________
                                    Name:  Steven J. Lund
                                    Its:   President

                                    BIG PLANET, INC.

                                    By:    ______________________
                                    Name:  Richard W. King
                                    Its:   President

EX-10.42

                            WAREHOUSE LEASE AGREEMENT

        This Warehouse Lease Agreement  ("Lease") is entered into on this day of
March, by and between Nu Skin  International,  Inc. ("Lessee") having a place of
business  at 75 West Center  Street,  Provo,  Utah 84061 and Aspen  Investments,
Ltd.,  having a place of business at 75 West Center  Street,  Provo,  Utah 84601
("Lessor").  The Lessor and Lessee are collectively  hereinafter  referred to as
the "Parties."

                                    RECITALS

A. Lessor is the sole owner of the premises  described  below,  having warehouse
space for lease in such premises.

B. Lessee is in the business of marketing  and selling  personal and health care
products and desires to lease warehouse and office space from Lessor.

                                    AGREEMENT

        In consideration of the mutual covenants  contained herein,  the Parties
agree as follows:

1.      Leased Premises.

        1.1     Lessor hereby leases to Lessee the premises ("Premises") located
                at 180 East 1325 South, Provo, Utah 84601, commonly known as the
                Nu Skin Warehouse.

        1.2     The Premises shall be used as a warehouse and offices.

2.       Term.

        2.1     The term ("Term") of this Lease shall be two (2) years and shall
                commence  retroactively  on February 1, 1996 and shall terminate
                on February 1, 1998 unless otherwise renewed.

        2.2     Lessee shall surrender the Premises to Lessor  immediately  upon
                termination of this Lease.

3.      Rent.

        3.1     Lessee  shall pay to  Lessor as fixed  rent for the term of this
                Lease,  the sum of Six Hundred  Seventy Five Thousand and No/100
                Dollars  ($675,000.00) per year payable at the rate of Fifty Six
                Thousand Two Hundred Fifty Dollars ($56,250.00) per month due on
                the first day of each month.

        3.2     Lessee acknowledges that the late payment by Lessee to Lessor of
                rent or other sums due under  this  Lease  will cause  Lessor to
                incur costs not  contemplated by this Lease, the exact amount of
                which would be extremely difficult and impractical to ascertain.
                In the event Lessee should fail to pay any  installment  of rent
                or any other sum due under his Lease  within 10 days  after such
                sum is due,  Lessee shall pay to Lessor,  as additional  rent, a
                late charge  equal to 10 percent (10 %) of each  installment  or
                sum.  Waiver of the late charge with respect to any  installment
                or sum shall not be deemed to  constitute  a waiver with respect
                to any subsequent installment or sum so due.

                                        1

4.      Triple Net Lease. As provided  hereafter,  Lessee is responsible for the
        payment of all taxes, utilities, insurance and maintenance incurred with
        respect to the use of the leased Premises, and hereby releases and holds
        Lessor harmless for the payment of the same.

5.      Use.

        5.1     Lessee  shall use the  Premises  solely for the main and related
                purposes of inventory  storage,  shipping,  packaging and office
                space.   Lessee  shall  comply  with  all  rules,   regulations,
                ordinances,   statutes,   and  other  lawful   requirements   of
                governmental agencies, consistent with Lessee's use thereof.

        5.2     Lessee shall not use or permit the Premises,  or any part of the
                building, to be used for any purposes other than those set forth
                in this Lease.  Lessee shall neither  permit on the Premises any
                act,  sale,  or storage that may be  prohibited  under  standard
                forms of fire  insurance  policies,  or use the Premises for any
                such purpose. In addition,  no use shall be made or permitted to
                be made that  shall  result in  hazardous  waste,  or  improper,
                unlawful,  or objectionable  use,  including sale,  storage,  or
                preparation,   of  food,  alcoholic   beverages,   or  materials
                generating an odor on the Premises.

6.      Abandonment. Lessee shall not vacate or abandon the Premises at any time
        during the Term of this  Lease.  If Lessee  does  vacate or abandon  the
        Premises or is  dispossessed  by process of law, any  personal  property
        belonging to Lessee and left on the Premises  shall be deemed  abandoned
        at the option of Lessor and shall become the property of Lessor.

7.      Taxes.

        7.1     Lessee shall pay prior to  delinquency  all taxes,  assessments,
                charges,  and fees  assessed  against  and levied  upon the real
                property as well as personal property  including trade fixtures,
                furnishings, equipment and all other personal property of Lessee
                contained in the Premises or elsewhere. 7.2 Lessee shall pay the
                total  amount of an increase in real  property  taxes  resulting
                from any and all  improvements of any kind whatsoever  placed on
                or in the  Premises  for the  benefit  of or at the  request  of
                Lessee regardless of whether said improvements were installed of
                construction either by Lessor or Lessee.

8.      Utilities.

        8.1     Heat and Air Conditioning - Lessee shall arrange for and pay all
                heat and air conditioning needs throughout the year.

        8.2     Electricity  -  Lessee  shall  provide  for its own  electricity
                needs.

        8.3     Janitorial  -  Lessee  shall  provide   janitorial  service  and
                maintain the Premises in a clean and orderly manner.

        8.4     Water,  Sewer,  and Garbage - Lessee  shall  provide for hot and
                cold water, sewer service and garbage service.

                                        2

        8.5     Snow  Removal - Lessee  shall  ensure the removal of snow in the
                parking and walkway  areas  during  applicable  seasons.  Lessee
                shall further keep walkways salted and free from snow buildup.

9.      Alterations, Modifications, and Repairs.

        9.1     Lessee shall take good care of the Premises and shall not alter,
                repair,  or change the Premises,  including,  but not limited to
                addition of cables,  electrical  wires, etc. that may damage the
                walls,  without  the  prior,  express,  and  written  consent of
                Lessor.

        9.2     All  alterations,  improvements,  and  changes  that  Lessee may
                desire shall be done either by or under the direction of Lessor,
                but at the  expense of Lessee and shall  become the  property of
                Lessor and remain on the Premises,  except that at the option of
                Lessor,  Lessee shall, at its expense,  remove from the Premises
                all such alterations, improvements, and changes.

        9.3     All damage or injury done to the Premises by Lessee,  its agents
                or  employees,  or any person  who may be in or on the  Premises
                with the consent of Lessee shall be paid for by Lessee.

        9.4     Lessee shall,  at the  termination of this Lease,  surrender the
                Premises to Lessor in as good  condition  or same  condition  as
                when entered upon by Lessee except for ordinary wear and tear.

        9.5     Lessor  shall be  responsible  for making all  routine  repairs,
                maintaining   the   landscape,   and  for   performing   routine
                maintenance.  Lessee shall permit  Lessor and Lessor's  agent to
                enter  the  Premises  at all  reasonable  times to  inspect  and
                maintain the building and Premises,  make repairs,  alterations,
                or additions to the  Premises,  or any portion of the  building,
                including  the  erection  of   scaffolding,   props,   or  other
                mechanical   devices,   to  post  notices  of  nonliability  for
                alterations,  additions, or repairs, or to place on the premises
                any usual or ordinary  "For Sale"  signs,  without any rebate of
                rent to Lessee or damages  for any loss of  occupation  or quiet
                enjoyment  of the  Premises.  Lessor  may  place "To Let" or "to
                Lease"  signs  wherever  Lessor  sees fit.  Lessor and  Lessor's
                agents  may,  during  the  last-mention  period,  enter  on  the
                Premises at reasonable  hours,  and exhibit them to  prospective
                tenants.

10.     Insurance.

        10.1    Lessee  shall  obtain and keep in force  during the Term of this
                Lease, a policy of  comprehensive  general  liability  insurance
                insuring  Lessee  and  Lessor (as an  additional  named  insured
                thereon)  against any  liability  arising out of the  ownership,
                use,  occupancy or maintenance  of the premises.  Such insurance
                shall  have a  combined  single  limit of at least  One  Million
                ($1,000,000.00)  dollars,  including both liability and property
                damage and insure  against any  liability  for personal  injury,
                death or  property  damage,  as set  forth  above,  and shall be
                written on and "occurrence  basis." The limits of said insurance
                shall not, however, limit the liability of the Lessee hereunder.
                Lessee shall  provide to Lessor a  certificate  of insurance and
                keep said policy current.

11.     Liability of Lessor.

        11.1    Lessee will indemnify  Lessor on account of any damage or injury
                to any person,  or to the goods of any person,  arising from the
                use of the  Premises by Lessee,  or arising  from the failure of
                Lessee to keep the  Premises  in good  condition  as provided in
                this Lease.

                                        3

        11.2    Lessor  shall not be liable to Lessee  for any damage by or from
                any  act  or  negligence  of any  other  occupant  of  the  same
                building, or by any owner or occupant of adjoining or contiguous
                property.

        11.3    Lessee agrees to pay for all damage to the building,  as well as
                all damage or injury  suffered  by tenants or  occupants  of the
                building  caused by the  misuse or neglect  of the  Premises  by
                Lessee.

12.     Assignment and Sublease.

        12.1    Lessee  shall not assign  any rights or duties  under this Lease
                nor sublet the Premises or any part of the  Premises,  nor allow
                any  other  person to occupy  or use the  Premises  without  the
                prior,  express, and written consent of Lessor. A consent to one
                assignment,  sublease,  or occupation or use by any other person
                shall not be a consent to any subsequent  assignment,  sublease,
                or  occupation  or use by  another  person.  Any  assignment  or
                subletting without consent shall be void.

        12.2    This Lease shall not be assignable  without the written  consent
                of Lessor.

13.     Breach or Default.

        13.1    The occurrence of any one or more of the following  events shall
                constitute a material default in breach of this Lease by Lessee:

                13.1.1  Vacation or  abandonment  of the Premises.  Vacation and
                        abandonment includes, but is not limited to, any absence
                        of Lessee  from the  Premises  for 30  business  days or
                        longer.

                13.1.2  Failure  by Lessee to make any  payment  required  under
                        this  Lease as and when due,  where such  failure  shall
                        continue  for a period of 15 days after  written  notice
                        from Lessor.

                13.1.3  Failure by Lessee to  observe  or to perform  any of the
                        covenants,  conditions,  or  provisions  of this  Lease,
                        other than the making of any payment, where such failure
                        shall  continue  for a period of 15 days after notice of
                        such  failure from Lessor or such  additional  period of
                        time as is  reasonably  necessary to cure such  failure,
                        provided Lessee diligently prosecutes such cure.

        13.2    In the event of any default by Lessee,  in addition to any other
                remedies  available to Lessee at law or in equity,  Lessor shall
                have the immediate option to terminate this Lease and all rights
                of Lessee  under this Lease.  In the event that Lessor  shall so
                elect to  terminate  this Lease,  then  Lessor may recover  from
                Lessee  the  worth at the time of the award of any  unpaid  rent
                that was due and owing at the time of termination

        13.3    In the event of any such  default by Lessee,  Lessor  shall also
                have the right, adhering to applicable legal processes,  with or
                without  terminating this Lease, to reenter the demised premises
                and remove all  persons and  property  from the  Premises.  Such
                property  may be  removed  and stored in a public  warehouse  or
                elsewhere at the cost of or on the account of Lessee.

        13.4    In the event of any such  default by Lessee,  Lessor  shall also
                have the right, adhering to applicable legal processes,  with or
                without  terminating  this Lease, to reenter the Premises and to
                relet them.

                                        4

14.     Indemnification.

        14.1    Lessee shall  indemnify,  defend,  and hold Lessor harmless from
                any and all claims and damages  (including  reasonable  attorney
                fees and costs) arising from Lessee's use of the Premises or the
                conduct of its  business or from any  activity,  work,  or thing
                done, permitted, or suffered by Lessee, in or about the Premises
                and/or the building in which the  Premises  are located,  unless
                caused by the  negligent  acts of Lessor or  Lessor's  agents or
                employees.

        14.2    Lessee shall further indemnify, defend, and hold Lessor harmless
                from  any and  all  claims  and  damages  (including  reasonable
                attorney  fees and costs)  arising from any breach or default in
                any of the terms or  conditions  of this Lease,  or arising from
                any act of negligence, faulty, or omission of Lessee or Lessee's
                agents, employees, or invitees, and from and against any and all
                cost,  reasonable  attorney  fees,  expenses,   and  liabilities
                incurred  in or about  such  claim or any  action or  proceeding
                brought on such claim.

15.     General.

        15.1    Governing  Law.  It is agreed  that this Lease shall be governed
                by,  construed,  and enforced in accordance with the laws of the
                State of Utah.

        15.2    Waivers. Waivers by Lessor of any breach of any covenant or duty
                of Lessee  under  this  Lease is not a waiver of a breach of any
                other covenant or duty of Lessee, or of any subsequent breach of
                the same covenant or duty.

        15.3    Entire  Agreement.   This  Lease  shall  constitute  the  entire
                agreement  between  the  parties.  Any  prior  understanding  or
                representation  of any kind  preceding  the  date of this  Lease
                shall not be  binding  upon  either  party  except to the extent
                incorporated in this Lease Agreement.

        15.4    Modification  of Agreement.  Any  modification  of this Lease or
                additional obligation assumed by either party in connection with
                this  Lease  shall be  binding  only if  evidenced  in a writing
                signed by each party.

        15.5    Notices.  All notices,  demands,  or other writing in this Lease
                provided  to be  given,  made,  or sent,  or which may be given,
                made, or sent, by either party to the other,  shall be deemed to
                have been fully  given,  made,  or sent when made in writing and
                either  personally  delivered or deposited in the United  States
                mail, return receipt requested,  and addressed to the applicable
                party at the address set forth at the beginning of this Lease.

        15.6    Lessor covenants that no conveyances,  encumbrances,  assignment
                or other  change of interest of Lessor in the  Premises  whether
                recorded or unrecorded, shall be binding upon Lessee.

        15.7    Unless exempt under the rules and  regulations  of the Secretary
                of Labor or other  proper  authority,  this  Lease is subject to
                applicable   laws  and  executive   orders   relating  to  equal
                opportunity and non-discrimination in employment.

        15.8    The  conditions  and provisions of this Lease shall inure to the
                benefit  of  and be  binding  upon  the  parties;  the  personal
                representatives,  executors,  administrators of Lessor;  and the
                receivers,  trustees in  bankruptcy,  successors  and assigns of
                both Lessor and Lessee.

                                        5

        15.9    The  invalidity  or  illegality  of any  provision of this Lease
                shall not affect the remainder of this Lease.

        IN WITNESS  WHEREOF,  the Parties hereto have executed this Lease on the
date first above written.

NU SKIN INTERNATIONAL, INC.       ASPEN INVESTMENTS, LTD.

                                  For Nu Skin International, Inc. the General
                                  Partner for Aspen Investments, Ltd.

By:     Michael D. Smith          By: Keith Halls, a General Vice President
Its:    General Counsel           for Nu Skin International, Inc.

                                        6
EX-10.43

                                 LEASE AGREEMENT

         This Lease  Agreement  (the  "Lease")  dated this 27th day of  January,
1995,  by  and  between  Scrub  Oak,  Ltd.,  a  Utah  Limited  Partnership  (the
"Landlord")   with  a  place  of   business  at  75  West  Center  and  Nu  Skin
International,  Inc. (the  "Tenant")  with a place of business at 75 West Center
Street, Provo, Utah 84601.

1. Premises. Landlord hereby leases to Tenant and Tenant hires from Landlord for
the term of this Lease upon the  conditions  set forth below certain  commercial
property  located  at  approximately  75  West  Center  Street,   Provo,   Utah,
("Premises")  and more  specifically  described  on  Exhibit A. The lease of the
Premises is subject to all conditions,  covenants and  restrictions,  reciprocal
easements and other matters that are now or that may hereafter  become of record
with respect to the Premises.

2. Term. The term of this Lease shall be for twenty (20) years commencing on the
date first above written and ending twenty (20) years thereafter.

3. Rent. Tenant shall pay to Landlord as fixed rent for the first five (5) years
of this lease,  the sum of One Million Six Hundred  Eighty  Thousand  and No/100
Dollars  ($1,680,000.00)  per  year  payable  at the rate of One  Hundred  Forty
Thousand and No/100 Dollars  ($140,000.00)  per month. All rent shall be payable
in advance in lawful money of the United States on or before the first  business
day of  each  calendar  month  of the  term,  without  demand  therefore  or any
deduction or offset, at the offices of Landlord located at the address set forth
above or such other place as the Landlord may direct by written  notice given to
Tenant.

4.  Triple Net Lease.  As  provided  hereafter,  Tenant is  responsible  for the
payment of all taxes, utilities, insurance and maintenance incurred with respect
to the use of the  leased  premises,  and  hereby  releases  and holds  Landlord
harmless for the payment of the same.

5. Use of Premises. The Premises shall be used and occupied by Tenant solely for
the main and  related  purposes  of office  space.  Tenant  shall,  at  Tenant's
expense,  comply  promptly  with  all  applicable  statues,  ordinances,  rules,
regulations,  orders and  requirements  in effect  during the term of this Lease
regulating the use by Tenant of the Premises. Tenant shall not use or permit the
use of the  Premises in any manner than will tend to create  waste or a nuisance
or which  shall tend  unreasonably  to disturb  other  tenants of the  Building.
Notwithstanding any other provision of this Lease, Tenant shall not use, keep or
permit to be used or kept on the Premises any foul or noxious gas or  substance,
nor shall  Tenant do or permit to be done  anything  in and above the  Premises,
either in connection  with  activities  hereunder  expressly  permitted or other
wise,  which would cause a  cancellation  of any policy of insurance  (including
fire  insurance)  maintained by Landlord in connection  with the Premises or the
Building. Tenant shall forthwith pay to Landlord upon demand therefor the amount
of any  additional  insurance  assessed to Landlord with respect to the Premises
and the Building on account of activities of Tenant or Tenant's  vacation of the
Premises,  whether or not they are permitted by this Lease.  Tenant shall comply
with all restrictive covenants, easements and requirements that may be of record
either  presently  or in the future and that burden the  Premises.  Tenant shall
faithfully observe and comply with the rules and regulations that Landlord shall
from time to time promulgate respecting use and occupancy of the Building.  Such
rules and  regulations  shall be binding upon Tenant upon  delivery of a copy of
them to  Tenant.  Landlord  shall not be  responsible  to Tenant  for the breach
thereof  by any other  tenants  of the  Building  or  occupants  if  applicable.
Tenant's  occupancy of the Premises  shall be deemed to be an  acceptance of the
Premises  "as  is"  and  an   acknowledgement   that  the  Premises   have  been
satisfactorily completed and are in good condition, except for latent defects.

6. Maintenance, Repairs and Alterations.

         a.  Landlord's  Maintenance  Obligations.  Subject to the provisions of
paragraph  7 below,  and  except  for  damage  caused by  Tenant,  its agents or
invitees,  Landlord  shall keep in good  condition  and repair the  foundations,
exterior walls and roof of the Building,  utility lines to the Premises (but not
including utility distribution services within the Premises), and major repaving
work in parking areas  adjacent to the Building,  normal wear and tear excepted.
Unless  otherwise  agreed in writing Landlord shall not be obligated to make any
repairs under this subparagraph until a reasonable time after receipt of written
notice of the need for such  repairs;  and Tenant  shall not be  entitled to any
damages or abatement of rent during the period of such repairs.

         b.  Tenant's   Alteration  of  Premises.   Tenant  shall  not,  without
Landlord's  prior  written  consent  , make  any  alterations,  improvements  or
additions in or about the Premises, including, without limitation, the extension
of any utility  lines within the  Premises.  As a condition  to giving  consent,
Landlord may require that Tenant remove any such  alterations,  improvements  or
additions at the expiration of the term, and restore the Premises to their prior
condition.  Before  commencing any work relating to alterations,  additions,  or
improvements affecting the Premises,  Tenant shall notify Landlord in writing of
the of the  expected  date of  commencement  thereof  and shall,  at  Landlord's
option, and at Tenant's expense, provide Landlord a payment and performance bond
in an  amount  equal  to one  and  one-half  times  the  estimated  cost of such
improvements to insure  completion of the work.  Tenant shall provide  workmen's
compensation,   public   liability  and  property  damage   insurance  that  are
satisfactory to Landlord during the period of construction.  Landlord shall then
have the  right at any time and from  time to time to stop and  maintain  on the
Premises  such  notices as Landlord  reasonably  deems  necessary to protect the
Premises and Landlord from  mechanics'  liens, or any other liens. In any event,
Tenant shall pay,  when due,  all claims for labor or materials  furnished to or
for Tenant at or for use in the Premises. Tenant shall not permit any mechanics'
or  materialsmen's  liens to be levied  against  the  Premises  for any labor or
material  furnished to Tenant or claimed to have been  furnished to Tenant or to
Tenant's  agents  or  contractors  in  connection  with  work  of any  character
performed  or  claimed  to have  been  performed  on the  Premises  by or at the
direction of Tenant and shall indemnify  Landlord  against its costs  (including
attorneys fees) for defending  against the same. If Tenant defaults under any of
its obligations hereunder,  then Landlord may, but shall not be required to, pay
any  lien or  claim  and any  costs  (including  a  reasonable  attorney's  fee)
associated therewith, whereupon Tenant shall immediately pay Landlord the entire
amount that is so advanced by Landlord.  Unless Landlord requires their removal,
as set forth above, all  alterations,  improvements or additions which may be on
the  Premises  shall  become the  property  of  Landlord  and remain upon and be
surrendered with the Premises at the expiration of the term; provided,  however,
that Tenant's machinery,  equipment and trade fixtures, other than any which may
be affixed to the  premises  so that they  cannot be  removed  without  material
damage to the  Premises,  shall remain the property of Tenant and may be removed
by Tenant, if Tenant is not then in default hereunder.

7. Indemnity.

         a. Indemnification by Tenant. Tenant shall indemnify,  defend, and hold
Landlord  harmless  from any and all claims  arising  from  Tenant's  use of the
Premises or from the  conduct of its  business or from any  activity,  work,  or
thing, which may be permitted or suffered by Tenant in or about the Premises and
shall further indemnify, defend, and hold Landlord harmless from and against any
and all claims from any breach or default in the  performance  of any obligation
or Tenant's part to be performed under the provisions of this Lease or assigning
from any negligence of Tenant of any of its agents,  contractors,  employees, or
invitees  and from any all cost,  attorney's  fees,  expenses,  and  liabilities
incurred  in the  defense  of any  claim or any  action  or  proceeding  brought
thereon,  including negotiations in connection therewith.  Tenant hereby assumes
all risk of damage to  property  or injury to persons  in or about the  Premises
from any cause,  and Tenant hereby waives all claims in respect  thereof against
Landlord,  excepting  where said damage arises out of  Landlord's  negligence or
intentional acts.

         b.  Landlord's  Obligation.  Tenant hereby agrees Landlord shall not be
liable for injury to Tenant's  business or any loss of income  therefrom  or for
damage to the goods,  wares,  merchandise or other property of Tenant,  Tenant's
employees,  invitees,  customers,  or any other person in or about the Premises;
nor, unless through  Landlord's  negligence or intentional torts, shall Landlord
be liable  for injury to the person of  Tenant,  Tenant's  employees,  agents or
contractors and invitees,  whether such damage or injury is caused by or results
from  fire,  steam,  electricity,  gas,  water  or rain,  or from the  breakage,
leakage,  obstruction or other defects of pipes, sprinklers,  wires, appliances,
plumbing,  air  conditioning  or  lighting  fixtures,  or from any other  cause,
whether  the said  damage or injury  results  from  condition  arising  upon the
Premises  or upon other  portions  of the  Building,  or from  other  sources or
places,  and  regardless  of whether  the cause of such  damage or injury of the
means of  repairing  the same is  inaccessible  to Landlord or Tenant.  Landlord
shall not be liable for any damages arising from any act or neglect of any other
tenant,  if any, of the Building,  or such other Tenant's  agents,  contractors,
employees or invitees.

8. Damage or Destruction.

         a. Complete  Insurance  Coverage.  If during the term of this Lease the
Premises  are  totally  or  partially  destroyed,  or any other  portion  of the
Building  is  damaged  in  such a way  that  Tenant's  use of  the  Premises  is
materially  interfered  with,  from a risk which is wholly covered by insurance,
then Landlord  shall proceed with  reasonable  diligence to repair the damage or
destruction and the Lease shall not be terminated; provided, however, that if in
the opinion of the Landlord's architect,  contractor,  or engineer,  the work of
repair  cannot be  completed  in ninety  (90)  days,  then  Landlord  may at its
election terminate the Lease upon written notice given to Tenant.

         b.  Partial  Insurance  Coverage.  If during the term of this Lease the
Premises  are  totally  or  partially  destroyed,  or any other  portion  of the
Building  is  damaged  in  such a way  that  Tenant's  use of  the  Premises  is
materially  interfered  with,  from a risk which is wholly covered by Landlord's
insurance,  then Landlord may at its election  restore the Premises or terminate
this Lease.

         c. Abatement of Rent. In case of destruction or damage which materially
interferes  with  the  Tenant's  use of the  Premises,  where  the  Lease is not
terminated  as  above  provided,  and in case  such  damage  was not  caused  or
contributed  to be the act of  negligence  of  Tenant,  its  agents,  employees,
invitees or those from whom Tenant is  responsible,  rent shall be abated during
the period  required  for the work of repair as to that  portion of the Premises
that is rendered  untenantable.  Except for abatement of rent, Tenant shall have
no claim  against  Landlord  for any loss  suffered  by Tenant  due to damage or
destruction of the Premises or any work of repair undertaken as herein provided.

         d. Insurance Proceeds.  In no event shall Tenant be entitled to receive
any insurance proceeds that are payable to Landlord as a result of damage to the
Premises,  whether or not Landlord  elects to make any repairs  pursuant to this
paragraph.

9. Real and Personal Property Taxes.

         a. Tenant's  Obligation.  Tenant shall pay the prior to delinquency all
taxes, assessments,  and fees assessed against and levied upon the real property
as well as personal property  including trade fixtures,  furnishings,  equipment
and  all  other  personal  property  of  Tenant  contained  in the  Premises  or
elsewhere.

         b. Tax  Increase  Due to Tenant's  Improvements.  Tenant  shall pay the
total amount of any increase in real property  taxes  resulting from any and all
improvements of any kind whatsoever placed on or in the Premises or the Building
for the  benefit of or at the  request  of Tenant  regardless  of  whether  said
improvements were installed or constructed either by Landlord or Tenant,  except
those items included with the original Premises.

10. Assignments and Subletting.

         a.  Tenant  shall  not  voluntarily  or by  operation  of  law  assign,
transfer, mortgage, sublet, or otherwise transfer or encumber all or any part of
Tenant's  interest in this Lease or in the  Premises  without  Landlord's  prior
written consent,  which consent Landlord shall not  unreasonably  withhold.  Any
attempted assignment,  transfer,  mortgage,  encumbrance,  or subletting without
such consent shall be void and shall constitute a breach of the Lease.

         b. Landlord's Costs. Tenant shall pay all costs and expenses, including
reasonable  attorney's fees,  incurred by Landlord in connection with Landlord's
review of and participation in any proposed assignment,  subletting, encumbrance
or other transfer.

         c.  Landlord's   Assignment.   Regardless  of  Landlord's  consent,  no
subletting or assignment shall release Tenant of Tenant's  obligation to pay the
rent and perform all other  obligations to be performed by Tenant  hereunder for
the Term of this Lease. The acceptance of rent by Landlord from any other person
shall not be deemed to be a waiver by Landlord of any provision hereof.  Consent
to one  assignment or subletting  shall not be deemed  consent to any subsequent
assignment of subletting.

         d.  Landlord's  Assignment.  Landlord shall have the right to transfer,
encumber,  and assign, in whole or part, its right, title estate and obligations
in the Premises and the Building.  From and after the date of such assignment or
transfer,  Landlord  shall  be  released  from all  liability  with  respect  to
Landlord's obligations  hereunder;  provided however, that any security deposits
with respect to the Premises  shall be delivered  to  Landlord's  assignee,  and
provided that the terms herein shall be binding upon  transferees  and assignees
for the term of this Lease. Tenant shall be bound to such assignee in accordance
with the provisions of this Lease and shall attorn to such assignee.

         e.  Landlord's  Lien.  As  security  for  Tenant's  performance  of its
obligations hereunder, Tenant, hereby grants Landlord a security interest in all
equipment  inventory  and other  personal  property that is owned in whole or in
party by Tenant and that is located either  presently or  subsequently  upon the
Premises.  To the extent that this paragraph grants Landlord greater rights then
are provided by the Utah Lessor's  Liens law, Utah Code  Annotated ss. 38-3-1 to
ss.  38-3-8  (1974,  Supp.  1981,  1987 and as amended from time to time),  this
paragraph  shall be  construed  as a security  agreement  under the Utah Uniform
Commercial  Code. At Landlord's  request shall execute and deliver to Landlord a
Financing  Statement for the purpose of perfecting  Landlord's security interest
under this Lease.

11. Tenant's Default.  The occurrence of any one or more of the following events
shall constitute a default and breach of this Lease by Tenant:

         a. Abandonment. The vacating or abandonment of the Premises by Tenant.

         b.  Failure  to Pay  Amounts  Due.  The  failure  by Tenant to make any
payment of rent or any other payment required to be made by Tenant hereunder, as
and when due

         c. Failure to Perform Other Covenants. The failure by Tenant to observe
or to perform any of the covenants,  conditions or provision of this Lease to be
observed or performed by Tenant,  where such failure  continues  for a period of
thirty (30) days after written notice thereof from Landlord to Tenant; provided,
that if the nature of  Tenant's  default is such that more than thirty (30) days
are reasonably  required for its cure,  then Tenant shall not be deemed to be in
default if Tenant  commences  such cure  within  said thirty (30) day period and
thereafter diligently prosecutes such cure to completion.

         d. Tenant's Insolvency. The making by Tenant of any general assignment,
or general  arrangement  for the benefit of creditors;  the filing by or against
Tenant of a  petition  to have  Tenant  adjudged a  bankrupt  or a petition  for
reorganization or arrangement under any law relating to bankruptcy  (unless,  in
the case of a petition filed against Tenant,  the same is dismissed  within (60)
days);  the  appointment  of  a  trustee  or  receiver  to  take  possession  of
substantially  all of  Tenant's  assets or of  Tenant's  interest in this Lease,
where  possession  is not  restored to Tenant  within  thirty (30) days;  or the
attachment, execution or other judicial seizure of substantially all of Tenant's
assets located at the Premises or of Tenant's interest in this Lease, where such
seizure is not discharged within thirty (30) days.

12. Landlord's  Remedies.  In the event of any such default or breach of Tenant,
Landlord at any time  thereafter,  with or without  notice or demand and without
limiting  Landlord in the exercise of any other right or remedy  which  Landlord
may have by reason of such default or breach,  shall have the  following  rights
and remedies:

         a.  Termination  of Lease.  Landlord may  terminate  this Lease and all
rights of Tenant hereunder by giving Tenant written notice of such  termination.
If Landlord so terminates this Lease,  then Tenant shall  immediately  surrender
the Premises to Landlord and Landlord may recover from Tenant the sum of:

                  (1)  Past  Due  Rent.  The  worth  at the time of award of any
         unpaid rent which had been earned at the time of termination;

                  (2) Rent From  Termination to Time of Award.  The worth at the
         time of award of the amount by which the unpaid  rent which  would have
         been  earned  after  termination  until the time of award  exceeds  the
         amount  of  such  rental  loss  that  Tenant  proves  could  have  been
         reasonably avoided;

                  (3) Rent After  Time of Award.  The worth at the time of award
         of the  amount by which the  unpaid  rent for the  balance  of the term
         after the time of award  exceeds  the amount of such  rental  loss that
         Tenant proves could be reasonably avoided;

                  (4)  Landlord's  Detriment.  Any  other  amount  necessary  to
         compensate  Landlord  for  all  the  detriment  proximately  caused  by
         Tenant's  failure to perform Tenant's  obligations  hereunder or which,
         the  ordinary  course of things,  would be likely to result  therefrom,
         including leasing commissions,  attorney's fees, and Tenant improvement
         expenses incurred in reletting the Premises.

                  (5) Miscellaneous  Amounts. All such other amounts in addition
         to or in lieu of the foregoing as may be permitted from time to time by
         applicable Utah law, and

                  (6)  Calculation of Rental  Amounts.  As used in  subparagraph
         12(a)(2),  the  "worth  at the  time of  award"  shall be  computed  by
         allowing  interest at the rate of eighteen  percent (18%) per annum. As
         used in subparagraph  12(a)(3) above,  the "worth at the time of award"
         shall be computed by discounting such amount at the rate of the Federal
         Reserve  Bank of San  Francisco  at the time of award plus one  percent
         (1%).  As used in this  paragraph  the term "rent"  shall  include both
         charges  equivalent to rent and any other periodic  payments to be made
         by Tenant hereunder (including,  without limitation,  Tenant's share of
         parking lot, common area and landscape  maintenance cost; utility costs
         and real property taxes).

         b.  Recovery  of Rent if  Lease  Not  Terminated.  If  Tenant  vacates,
abandons,  or surrenders the Premises without Landlord's consent, of if Landlord
re-enters  the Premises as provided  below or takes  possession  of the Premises
pursuant to legal proceedings  (less the net proceeds,  if any, of reletting the
Premises after deducting  Landlord's expenses in connection with such reletting,
including without  limitation  attorneys' fees, lease commissions and alteration
costs) and if Landlord may, from time to time recover all rent and other amounts
payable hereunder as they become due and/or relet the Premises, any part thereof
or the Premises and additional  portions of the Building on behalf of Tenant for
such term (which may be shorter or longer  than the  original  term  thereof) at
such  rent  and  pursuant  to such  other  provisions  (which  may  include  the
alteration  and repair of the Premises) as Landlord in its sole  discretion  may
deem  advisable.  Landlord  reserves the right  following  such re-entry  and/or
reletting  to exercise  its right to  terminate  this Lease upon  giving  Tenant
written notice.

         c.  Removal  of  Property  From  Premises.  Upon an  event  of  default
hereunder,  Landlord shall also have the right, with or without terminating this
Lease,  to  re-enter  the  Premises  and to  remove  all  persons  and  property
therefrom. Landlord may cause property so removed from the Premises to be stored
in a public  warehouse  or elsewhere at the expense and for the amount of Tenant
and may cause the same to be disposed of in  accordance  with the  provisions of
Utah law.

         d.  Non-Termination  of Lease. None of the foregoing  remedial actions,
singly or in  combination,  shall be  construed  as an  election  by Landlord to
terminate  this Lease unless  Landlord has in fact given Tenant  written  notice
that  this  Lease is  terminated  or  unless a court of  competent  jurisdiction
decrees  termination of this Lease:  any act by Landlord to maintain or preserve
the  Premises;  any  efforts by Landlord to relet the  Premises;  any  re-entry,
repossession or reletting of the Premises by Landlord  pursuant to the foregoing
provisions;  the  appointment  of a receiver,  upon the initiative of Landlord's
interest under this Lease;  or a notice from Landlord under a forcible entry and
unlawful detainer statute.

         e.  Default  by  Landlord.  If  Tenant  fails  to  perform  any  of its
obligations hereunder,  then Landlord, in its sole discretion,  may advance sums
or take action that may be necessary to cure Tenant's breach. Tenant shall repay
Landlord all such amounts,  together with interest thereon,  as herein provided,
immediately upon Landlord's making demand therefore.

13.  Default by  Landlord.  Landlord  shall not be in default  hereunder  unless
Landlord fails to perform  obligations  required of Landlord  hereunder within a
reasonable  time,  but in no event  later than  thirty  (30) days after  written
notice is given by Tenant to Landlord  specifying wherein Landlord has failed to
perform such  obligation;  provided,  however,  that if the nature of Landlord's
obligation is such that more than thirty (30) days are required for performance,
then Landlord shall not be in default if Landlord  commences  performance within
such thirty (30) day period and  thereafter  diligently  prosecutes  the same to
completion.

14.      Condemnation.

         a.       Definitions.

                  (1)  "Condemnation"  means the  exercise  of any  governmental
         power,  whether by legal  proceedings or otherwise,  by a condemnor and
         (b) a voluntary sale or transfer by Landlord to any  condemnor,  either
         under  threat  of   condemnation   or  while  legal   proceedings   for
         condemnation are pending.

                  (2)  "Date of  taking"  means the date the  condemnor  has the
         right to possession of the property being condemned.

                  (3) "Award" means all compensation, sums, or anything of value
         awarded, paid, or received on a total or partial condemnation.

                  (4) "Condemnor" means any public or quasipublic authority,  or
         private corporation, or individual, having the power of condemnation.

         b.  Total  Taking.  If during the Term of this  Lease the  Building  is
totally taken by  Condemnation,  then this Lease shall  terminate on the date of
taking.

         c. Partial Taking.  If during the Term of this Lease any portion of the
Building or attached parking  facility,  if any, is taken by Condemnation,  then
this Lease shall  remain in effect,  except  that Tenant may elect to  terminate
this Lease if such taking renders the Premises unsuitable for Tenant's continued
use and  occupation.  If Tenant elects to terminate  the Lease  pursuant to this
provision,  then Tenant must do so by written  notice  given to the  Landlord no
later than (30) days after the date of taking.  If Tenant does not terminate the
Lease  within  such  period,  then the Lease  shall  continue  in full force and
effect, subject to abatement of rent as provided below.

         d.  Abatement  of Rent.  If any portion of the Building or the attached
parking  facility,  if any,  is taken by  condemnation  and if this Lease is not
terminated  then as of the date of taking the monthly rental  otherwise  payable
hereunder  shall be abated as to that portion of the  Premises  that is rendered
untenantable.

         e.  Right to  Award.  The  award  shall  belong  to and be paid over to
Landlord.  Tenant  waives  any  interest  therein  based  upon the  value of its
leasehold interest thereunder,  excepting any claim that Tenant may have against
Condemnor only for Tenant's moving expenses.

15.  Notices.  Any notice to be given by either party hereto shall be in writing
and shall be either  personally  delivered or mailed by certified mail,  postage
prepaid to Landlord at the office where rent is payable as provided above and to
Tenant at the  Premises.  Such notice shall be deemed to be given at the time of
delivery if delivered  personally,  or three (3) business days after the date of
the postmark, if mailed, as to the case may be.

16. Estoppel Certificate.

         a. Tenant's Execution of Certificate. Tenant shall at any time upon not
less  than  five (5)  days  prior  to  written  notice  from  Landlord  execute,
acknowledge  and deliver to Landlord a statement in writing (1) certifying  that
this Lease is unmodified and in full force and effect (or, if modified,  stating
the nature of such  modification and certifying that this Lease, as so modified,
is in full force and effect) and the date to which the rent,  security  deposit,
and other charges are paid in advance,  if any, and (2) acknowledging that there
are not, to  Tenant's  knowledge,  any uncured  defaults on the part of Landlord
hereunder,  or specifying  such defaults,  if any,  which are claimed.  Any such
statement  may be  conclusively  relied  upon by any  prospective  purchaser  or
encumbrancer of the Premises.

         b.  Failure  of Tenant to  Execute  Certificate.  Tenant's  failure  to
deliver such statement within such time shall be conclusive upon Tenant (1) that
this Lease is in full force and effect,  without  modification  except as may be
represented  by Landlord,  (2) that there are no uncured  defaults in Landlord's
performance  and (3) that not more  than one (1)  month's  rent has been paid in
advance.

         c. Delivery of Financial Statements.  If Landlord desires to finance or
refinance  the Premises or the whole or a portion of the  Building,  then Tenant
shall deliver to any lender designated by Landlord such financial  statements of
Tenant  as may be  reasonably  required  by  such  lender.  All  such  financial
statements shall be received by Landlord in confidence and shall be used for the
purposes herein set forth.

17. Subordination.

         a. Subordination.  This Lease, at Landlord's option,  shall be shall be
subordinate  to any  ground  lease,  mortgage,  deed  of  trust,  or  any  other
hypothecation  for security now or  hereafter  placed upon the real  property of
which Premises are part and to any and all advances made on the security thereof
and to all renewals, modifications,  consolidations, replacements and extensions
thereof. Notwithstanding such subordination,  Tenant's right to quiet possession
of the  Premises  shall not be disturbed if Tenant is not in default and so long
as Tenant  shall pay the rent and observe and perform all of the  provisions  of
this Lease, unless this Lease is otherwise  terminated pursuant to its terms. If
any mortgagee,  trustee or ground lessor shall elect to have this Lease prior to
the lien of its mortgage,  deed of trust or ground lease, and shall give written
notice  thereof  to  tenant,  then  this  Lease  shall be  deemed  prior to such
mortgage,  deed of trust, or ground lease,  whether this Lease is dated prior or
subsequent on the date of said mortgage,  deed of trust,  or ground lease or the
date of recording thereof.

         b.  Documentation.  Tenant  shall  execute  any  documents  required to
effectuate  such  subordination  or to make this lease  prior to the lien of any
mortgage,  deed of trust or  ground  lease,  as the  case may be,  and  Tenant's
failing to do so within ten (10) days after receiving  Landlord's written demand
does  hereby  make,  constitute  and  irrevocably  appoint  Landlord as Tenant's
attorney in fact and in Tenant's name, place and stead, to do so.

18.  Attorney's  Fees.  If any legal action is taken to interpret or enforce any
provision of this Lease or on account of a breach  thereof,  then the prevailing
party shall be  entitled,  in addition to any other  remedy  available in law or
equity, to recover its costs,  expenses and reasonable  attorney's fees actually
incurred in  connection  therewith  or in  connection  with  negotiations  prior
thereto, whether such costs, expenses or fees are incurred with or without suit,
at trial or on appeal.

19.  Signs.  Tenant shall no place or suffer to be placed or  maintained  on any
exterior  door,  wall,  or window of the  Premises  or the  Building,  any sign,
awning,  or canopy,  or advertising  matter or other thing of any kind, and will
not place or maintain any decoration , lettering,  or advertising  matter on the
glass of any window or door of the Premises  without first obtaining  Landlord's
written  approval.   Tenant  shall  maintain  any  such  sign,  awning,  canopy,
decoration, lettering, advertising matter, or other things as may be approved in
good condition and repair at all times and at Tenant's expense shall remove such
signs  and  advertising  matter  at the  termination  of  this  Lease.  Tenant's
installation, maintenance and removal of said signs and advertising matter shall
be made in such  manner  so as to  avoid  any  damage  to the  Premises  and the
Building.

20. General Provisions.

         a.  Interpretation.  This Lease shall be governed by and  construed  in
accordance  with the laws of the State of Utah.  The  captions  that precede the
paragraphs of this Lease are for  convenience  of reference only and shall in no
way affect  the manner in which any  provision  herein is  construed  as if such
covenant is  independent,  and Tenant shall not be entitled to any offset of the
amounts  that are due to Landlord  hereunder  if  Landlord  does not perform its
obligations hereunder.

         b.  Invalidity.  The  invalidity  of any  provision  of this Lease,  as
determined  by a court of  competent  jurisdiction,  shall in no way  affect the
validity of any other provision hereof.

         c.  Complete  Agreement.  This Lease  contains  all  agreements  of the
parties with respect to any matter mentioned herein.  This Lease may be modified
only in writing signed by the parties hereto. No representations  have been made
to induce the parties to enter into this Lease except as are set forth herein.

         d.  Waiver.  No waiver by Landlord  of any  provision  hereof  shall be
deemed a waiver of any provision hereof or of any subsequent breach by Tenant of
the same or any other  Provision.  Landlord's  consent to or approval of any act
shall be deemed to render  unnecessary the obtaining of Landlord's consent to or
approval of any  subsequent  act by Tenant.  The acceptance of rent hereunder by
Landlord  shall  not be a waiver  of any  proceeding  breach  by  Tenant  of any
provision hereof, other than the failure of Tenant to pay the particular rent so
accepted,  regardless of Landlord's  knowledge of such  preceding  breach at the
time of acceptance of such rent. No failure or delay of Landlord in the exercise
of any rights shall constitute a waiver thereof, nor shall any single or partial
exercise of any rights  preclude  other or further  exercises  thereof or of any
other right.

         e.   Recordation.   Tenant  shall  not  record  this  Lease.  Any  such
recordation shall be a breach hereof.

         f. Holding Over. If Tenant remains in possession of the Premises or any
part  thereof  after the  expiration  of the Term  hereof  with the  consent  of
Landlord then such occupancy  shall be a tenancy from month to month at a rental
in the amount of the last month's  rental  during the Term hereof plus all other
charges payable hereunder, and upon all other terms hereof.

         g. Remedies. No remedy or election hereunder shall be deemed exclusive,
but shall, wherever possible, be cumulative with all other remedies at law or in
equity,  by statute or otherwise and including  without  limitation,  injunctive
relief and specific performance.

         h.  Covenants  and  Conditions.  Each  provision  of this Lease that is
performable by Tenant shall be deemed both a covenant and a condition.

         i.  Investment.  Subject to the  provisions  of this Lease  restricting
assignment or subletting by Tenant, this Lease shall bind and shall inure to the
benefit of the parties hereto,  their personal  representatives,  successors and
assigns.

         j. Inspection of Premises. Landlord and Landlord's agent shall have the
right  to  enter  the  Premises  at all  reasonable  times  for the  purpose  of
inspecting the same, showing the same to prospective purchasers,  or lenders and
making such alterations,  repairs,  improvements or additions to the premises or
to the  Building  or which they are a part as  Landlord  may deem  necessary  or
desirable.  Landlord may at any time place on or about the Premises any ordinary
"For Sale" signs and Landlord may at any time during the last one hundred twenty
(120) days of the term hereof place on or about the  Premises any ordinary  "For
Sale or Lease" signs, all without rebate of rent or liability to Tenant.

         k.  Auctions.  Tenant  shall not conduct  any auction at the  Premises,
without Landlord's prior written consent.

         l. Merger. The voluntary or other surrender of this Lease by Tenant, or
a mutual cancellation thereof, shall not work a merger, and shall, at the option
of Landlord, terminate all or any existing subtenancies or may, at the option of
Landlord,  operate  as  an  assignment  to  Landlord  of  any  or  all  of  such
subtenancies.

         m.  Authority.  If  Tenant  is  a  corporation,  then  each  individual
executing this Lease on behalf of said corporation  represents and warrants that
he or she is duly authorized to execute and deliver this Lease on behalf of said
corporation  and that this Lease is binding upon said  corporation in accordance
with its terms.

         n. Landlord.  The term "Landlord" as used herein means the owner of the
Building  for the time being  only and in the event of a sale of such  Building,
Landlord  shall  be  automatically  relieved  of  all  obligations  of  Landlord
hereunder, except for acts or omissions of Landlord theretofore occurring.

         o.  Interest  and  Service  Charge.  If  Tenant  fails to pay any rent,
additional  rent or other sum that is due  hereunder  when the same is due, then
Tenant  shall  pay  Landlord  interest  on such  unpaid  amounts  at the rate of
eighteen  percent  (18%)  per  annum  from the due date  thereof  to the date of
payment. In addition thereto, at Landlord's option,  Tenant shall pay Landlord a
sum of Fifty Dollar ($50.00) for each delinquent payment as a service fee.

         p. Additional Documents. The parties thereto shall do such further acts
and things and shall execute,  acknowledge and deliver such additional documents
and  instruments as may be necessary or desirable to carry out the intent of the
Lease  or as the  other  party,  or  its  counsel,  may  reasonably  require  to
consummate, evidence or confirm the provisions contained herein.

         q. Time of the Essence. Time is the essence of this Lease.

         r. Force  Majeure.  Landlord and Tenant shall be excused for the period
of any delay in the performance of any obligations hereunder when prevented from
so doing by cause of causes  beyond  Landlord's or Tenant's  control,  including
labor disputes, civil commotion, war, governmental regulations or controls, fire
or other  casualty,  inability to obtain any  materials or services,  or acts of
God.

         s. Recourse by Tenant. Notwithstanding anything contained in this Lease
to the contrary, Tenant shall look solely to the estate and property of Landlord
in the land and buildings  comprising  the Building,  subject to prior rights of
any mortgagee of the Building,  or any part thereof,  for the  collection of any
judgment or other  judicial  process  requiring the payment of money by Landlord
with respect to any of the terms,  covenants and  conditions of this Lease to be
observed and/or performed by Landlord,  and no other assets of Landlord shall be
subject to levy, execution, or other procedures for the satisfaction of Tenant's
remedies.

         t. Joint and Several Liability.  If there is more than one Tenant, then
all liability of Tenant hereunder shall be joint and several.

         u. Authority of Signatories.  Each person  executing this  individually
and personally represents and warrants that he is duly authorized to execute and
deliver the same on behalf of the entity for which he is signing  (whether it be
a corporation, general or limited partnership, or otherwise), and that his Lease
is binding upon said entity in accordance with its terms.

         IN WITNESS  WHEREOF,  the  parties  hereto have caused this Lease to be
executed as of the day and year first above written.

LANDLORD:  SCRUB OAK, LTD.
BY:  NU SKIN INTERNATIONAL, INC. (General Partner)

By:      /s/Michael D. Smith
Name:    Michael D. Smith
Its:     General Counsel

TENANT:  NU SKIN ENTERPRISES, INC.

By:      /s/Michael D. Smith
Name:    Michael D. Smith
Its:     General Counsel

                  EXHIBIT A - LEGAL DESCIPTION OF THE PREMISES

         State of Utah, County of Utah:

PARCEL            1:  Commencing at the Southwest  corner of Block 66, Plat "A",
                  Provo City Survey of Building  Lots;  and running thence North
                  396.00  feet,  more or less to the  Northwest  corner  of said
                  Block 66;  thence East 110.00  feet;  thence South 396.00 feet
                  more or less,  to a point due East of the point of  beginning;
                  thence West 110.00 feet to the place of beginning.

PARCEL            2:  Commencing  at a point  110.00 feet East of the  Northwest
                  corner of Block 66,  Plat "A",  Provo City  survey of Building
                  lots; and running thence East 60.00 feet;  thence South 233.00
                  feet;  thence West 60.00 feet; thence North 233.00 feet to the
                  point of beginning.

PARCEL            3:  Commencing at a point South  89(degree)38'45"  East 110.00
                  feet from the  Southwest  corner of Block 66, Plat "A",  Provo
                  City survey of Building  Lots;  thence North  00(degree)18'34"
                  East 165.675  feet;  thence South  89(degree)30'01"  East 15.0
                  feet; thence South  00(degree)18'34"  West 165.74 feet; thence
                  North   89(degree)38'52"  West  15.0  feet  to  the  point  of
                  beginning.

         Together with all buildings, fixtures, and improvements thereon and all
water  rights,   easements,   rents,   issues,   profits,   income,   tenements,
hereditaments,  privileges and appurtenances thereto belonging now, or hereafter
used, or enjoyed with said property or any parts thereof ("Premises").
EX-10.44

                           NU SKIN INTERNATIONAL, INC.
                                NU SKIN USA, INC.
                               SUBLEASE AGREEMENT

This Sublease  Agreement  ("Lease") is entered into and made  effective this 1st
day of January 1998 (the "Effective Date") by and between Nu Skin International,
Inc.  ("Lessor"),  having a place of business at 75 West Center  Street,  Provo,
Utah 84601 and Nu Skin USA,  Inc.  ("Lessee"),  having a place of business at 75
West Center Street,  Provo, Utah 84601. The Lessor and Lessee may be hereinafter
referred to individually as a "Party" or collectively as the "Parties."

                                    RECITALS

A.       Lessor is the lessee of the premises described below,  having space for
         sublease on such premises; and

         B.       Lessee  desires to lease space from Lessor in such premises on
                  the terms and conditions hereafter set forth.

                                    AGREEMENT

In consideration of the mutual covenants  contained herein, the Parties agree as
follows:

1.       Leased Space.

         A.       Lessor  hereby  leases to Lessee  certain  office,  warehouse,
                  distribution, and other related space collectively hereinafter
                  referred to as  "Space") in the amounts of square  footage and
                  located in the office  buildings  as set forth on Exhibit  "A"
                  attached  hereto.  As of the Effective Date, the occupied area
                  used by Lessee consists of  approximately  114, 123 sq. ft. of
                  Space.

         B.       The Space shall be used for the  purposes set forth in Exhibit
                  B hereto.

2.       Term.

         A.       The initial term  ("Term") of this Lease shall be for a period
                  of 5 years  commencing  on the Effective  Date and  continuing
                  year-to-year thereafter.  This Lease shall renew automatically
                  for subsequent  terms of 1 year,  unless either Party notifies
                  the other in  writing at least  ninety  (90) days prior to the
                  expiration of the initial or any renewal Term(s).

         B.       Lessee shall  surrender the Space to Lessor  immediately  upon
                  termination or expiration of this Lease.

3.       Rent.

         A.       During the first year of the Term hereof,  Lessee shall pay an
                  annual rent of $1,744,135.00  (the "Annual Rent").  The Annual
                  Rent  reflects a blended  per  square  foot  rental  amount of
                  US$15.28 per square  foot.  The Annual Rent shall be satisfied
                  through monthly payments of $US 145,344.58, due and payable on
                  the first day of each month.

         B.       Effective  as of  January  1,  1999 and as of each  January  1
                  thereafter  during  the Term of this  Lease  and any  renewals
                  thereof,  the Annual Rent Asahi be adjusted in accordance with
                  changes in the Consumer Price Index.  The Consumer Price Index
                  shall mean the average  for "all  items"  shown on the "United
                  states  city  average  for urban  wage  earners  and  clerical
                  workers, all items, groups,  sub-groups, and special groups of
                  items as promulgated by the Bureau of Labor  Statistics of the
                  United  States   Departments   of  Labor."  using  the  period
                  1982-1984 as a base of 100.

         C.       In no  event,  however,  shall  the  Annual  Rent be less than
                  $1,744,000.00  ($   15.28/blended   sq.  ft.)  nor  more  than
                  $2,000,000.00 ($ 17.52/blended sq. ft.). In the event that the
                  Consumer Price Index is substantially  revised,  an adjustment
                  shall be made in the revised  Consumer Price Index which would
                  produce results  equivalent,  as nearly as possible,  to those
                  which  would have been  obtained if the  Consumer  Price Index
                  shall become  unavailable  to the public  because  publication
                  discontinuation or otherwise, then the Prorates shall agree to
                  an alternative measurement.

         D.       In the event Lessee should fail to pay any installment of rent
                  or any other sum due under  this Lease with 30 days after such
                  sum is due, Lessee shall pay to Lessor,  as additional rent, a
                  late charge  equal to 10 percent of each  installment  or sum.
                  Waiver  of  the  late  charge  equal  to 10  percent  of  each
                  installment or sum.  Waiver of the late charge with respect to
                  any  installment  or sum shall not be deemed to  constitute  a
                  waiver with respect to any  subsequent  installment  or sum so
                  due.

4.       Use.

         A.       In  addition  to being  used  for the  purposes  specified  in
                  Exhibit "B"  attached  hereto,  Lessee  shall  comply with the
                  Rules and Regulations  attached hereto as Exhibit "C" and with
                  all rules, regulations,  ordinances, statues, and other lawful
                  requirements   of  governmental   agencies,   consistent  with
                  Lessee's use thereof.

         B.       Lessee  shall not use or  permit  the Space to be used for any
                  purpose(s)  other  than  those set forth in this Lease and the
                  Exhibits hereto.  Lessee shall neither permit on the Space any
                  activity,  including any act, sale or storage of any substance
                  that may be prohibited  under standard forms of fire insurance
                  policies, nor use the Space for any such purpose. In addition,
                  no use shall be made or permitted to be made that shall result
                  in:

                  1.       The use or storage of  hazardous  materials or waste;
                  2.       Public or private nuisance that may disturb the quiet
                           enjoyment of other tenants in the buildings;
                  3.       Improper,  unlawful,  or objectionable use, including
                           sale,  storage,  or  preparation  of food,  alcoholic
                           beverages,  or  materials  generating  an odor on the
                           Space; or
                  4.       Noises or vibrations that may disturb other tenants.

5.       Security Deposit.

No deposit is requested and no deposit has been made.

6.       Abandonment.

Lessee  shall not vacate or abandon the Space,  or any portion  thereof,  at any
time  during the Term of the Lease.  If Lessee  does vacate or abandon the Space
(or any portion  thereof) of is  dispossessed  by process of law,  any  personal
property  belonging  to  Lessee  and left in or on the  Space  shall  be  deemed
abandoned at the option of Lessor and shall become the property of Lessor.

7.       Taxes.

Lessor shall pay real property taxes and  assessments  associated with the Space
during the Term of this Lease.

8.       Utilities, Other Costs.

         A.       Lessor  shall  pay  all  charges  for  water,  sewer,  garbage
                  removal, power and gas.

         B.       Lessor  shall  provide  for Space and common  area  janitorial
                  service and maintain the Space in a clean and orderly manner.

         C.       Lessor  shall  ensure the  removal of snow in the  parking and
                  walkway areas during applicable seasons., lessor shall further
                  keep walkways salted and free from snow buildup.

         D.       Lessor shall provide office  furniture,  equipment  (including
                  reasonable computer, printing and photocopying equipment), and
                  office supplies that may be reasonably requested by Lessee and
                  in  accordance  with  Lessor's  polices  with  respect  to its
                  business  operations  in the Space.  Less shall have access to
                  all facilities and services  available  within the Space at no
                  additional cost to Lessee.

9.       Alterations, Modifications and Repairs.

         A.       Lessee shall  maintain the Space in a reasonable and well kept
                  and shall not alter, repair or change the Space including, but
                  not  limited to addition of cables,  electrical  wires,  etc.,
                  that may damage walls,  without  prior,  express,  and written
                  consent of Lessor.

         B.       All  alterations,  improvements,  and changes  that Lessee may
                  desire  shall be done  either  by or under  the  direction  of
                  Lessor,  and at the  expense  of Lessor  and shall  become the
                  property of Lessee and remain on the Space.

         C.       All damage or injury  done to the Space by Lessee,  its agents
                  or employees, or any person who may be in or on the Space with
                  the consent of Lessee shall be paid for be Lessee.

         D.       Lessee shall, at the  termination of the Lease,  surrender the
                  Space to Lessor in as good  condition or the same condition as
                  when entered upon by Lessee excepting ordinary wear and tear.

         E.       Lessor shall be  responsible  for making all routine  repairs,
                  maintaining the landscape and performing routine  maintenance.
                  Lessee  shall permit  Lessor and  Lessor's  agent to enter the
                  Space at all  reasonable  times to inspect  and  maintain  the
                  building and Space, make repairs, alternation, or additions to
                  the Space,  or any  portion  of the  building,  including  the
                  erection of scaffolding, props or other mechanical devices, to
                  post notices or non-liability for  alternations,  additions or
                  repairs.

10.      Insurance.

The Parties shall each obtain and keep in force during the Term of this Lease, a
policy of comprehensive general liability insurance naming the other Party as an
additional insured.

11.      Assignment and Sublease.

         A.       Lessee  shall not assign any rights or duties under this Lease
                  nor  sublet  the  Space or any part of the Space nor allow any
                  other  person to occupy or use the Space  without  the  prior,
                  express,  and  written  consent  of  lessor.  A consent to one
                  assignment,  sublease or occupation or use by any other person
                  shall not be consent to any subsequent  assignment,  sublease,
                  or  occupation  or use by another  person.  Any  assignment or
                  subletting without consent shall be void.

         B.       This Lease shall not be assignable without the written consent
                  of both Parties.

12.      Breach or Default.

         A.       The  occurrence  of any one or more  of the  following  events
                  shall constitute a material default in breach of this Lease by
                  Lessee:

                  1.       Vacation or abandonment of the Space, including,  but
                           not  limited to, any absence of Lessee from the Space
                           for 30 business days or longer.

                  2.       Failure by Lessee to make any payment  required under
                           this Lease as and when due,  where such failure shall
                           continue for a period of 30 days after written notice
                           form Lessor.

                  3.       Failure by Lessee to observe or to perform any of the
                           covenants,  conditions,  or provisions of this Lease,
                           other  than the  making of any  payment,  where  such
                           failure shall  continue for a period of 60 days after
                           notice of such failure from Lessor or such additional
                           period  of time as is  reasonably  necessary  to cure
                           such failure,  provided Lessee diligently  prosecutes
                           such cure.

         B.       In the event of any  default by  Lessee,  in  addition  to any
                  other remedies available to Lessee at law or in equity, Lessee
                  shall have the  immediate  option to terminate  this Lease and
                  all rights of Lessee under this Lease.

         C.       In the event of any such default by Lessee,  Lessor shall also
                  have the right,  adhering to applicable legal processes,  with
                  or without  terminating  this Lease, to re-enter the Space and
                  remove all persons and property from the Space.  Such property
                  may be removed and stored in a public  warehouse  or elsewhere
                  at the cost of or on the account of Lessee.

         D.       In the event of any such default by Lessee,  Lessor shall also
                  have the right,  adhering to applicable legal processes,  with
                  or without terminating this lease, to reenter the Space and to
                  relet it.

         E.       In the event of any  default by Lessor,  which  default  shall
                  remain  uncured after 30 days' notice to Lessor,  Lessee shall
                  have all rights  and  remedies  provided  by  applicable  law,
                  including,  but not limited to , rights of offset  against the
                  Annual Rent,  injunctive  relief and other equitable and legal
                  remedies.

13.      Indemnification.

         A.       Lessee shall indemnify,  defend, and hold Lessor harmless from
                  any and all claims and damages (including  reasonable attorney
                  fees and costs)  arising from Lessee's use of the Space or the
                  conduct of its  business or from any  activity,  work or thing
                  done,  permitted or suffered by Lessee,  in or about the Space
                  and/or the  buildings  in which the Space is  located,  unless
                  caused by the negligent  acts of Lessor or Lessor's  agents or
                  employees.

         B.       Each Party Lessee shall indemnify,  defend, and hold the other
                  harmless  from  any  and all  claims  and  damages  (including
                  reasonable   attorney  fees  and  costs)  arising  from  their
                  respective breach or default in any of the terms or conditions
                  of this Lease,  or arising form any act of negligence,  fault,
                  or omission of their respective agents, employees or invitees,
                  and from and  against  any and all cost,  reasonable  attorney
                  fees, expenses and liabilities incurred in or about such claim
                  or any action or proceeding brought on such claim.

14.      General.

         A.       Governing  Law. It is agreed that this Lease shall be governed
                  by, construed, and enforced in accordance with the laws of the
                  State of Utah.

         B.       Waivers.  Waivers by Lessor of any breach of any  covenant  or
                  duty of lessee under this Lease is not a waiver of a breach of
                  any other  covenant  or duty of Lessee.  or of any  subsequent
                  breach of the same covenant of duty.

         C.       Entire  Agreement.  This  Lease  shall  constitute  the entire
                  agreement  between the  Parties.  Any prior  understanding  or
                  representation  of any kind  preceding  the date of this Lease
                  shall not be binding  upon either  Party  except to the extent
                  incorporated in this Lease Agreement.

         D.       Assignment/Modification  of Agreement. Any assignment or other
                  modification of this Lease or additional obligation assumed by
                  either  Party in  connection  with this Lease shall be binding
                  only if evidenced in writing signed by each Party.

         E.       Notices. All notices,  demands, or other writing in this Lease
                  to be given,  made or sent or which may be given, made or sent
                  be  either  Party to the  other,  shall be deemed to have been
                  fully  given , made,  or sent when made in writing  and either
                  personally  delivered or deposited in the United  States mail,
                  return receipt requested, and addressed as follows:

         TO LESSOR:     At the address set forth at the beginning of this Lease.
         TO LESSEE:     At the address set forth at the beginning of this Lease.

         F.       Invalidity.  The  invalidity or illegality of any provision of
                  this Lease shall not affect the  remaining  provision  of this
                  Lease.

IN WITNESS WHEREOF, the Parties hereto have executed this Lease on the Effective
Date above written.

NU SKIN INTERNATIONAL, INC.                 NU SKIN USA, INC.

By:   /s/ Steven J. Lund                    By:   /s/Keith R. Halls
Name: Steven J. Lund                        Name: Keith R. Halls
Its:  Executive Vice President              Its:  Vice President

                                    EXHIBIT A

                        LOCATION AND DESCRIPTION OF SPACE

One Nu Skin Plaza
75 West Center Street
Provo, Utah 84601

                              Common      Sub
                   Space       Area      Total    %Allocation     Total
                   ------     ------     -----    -----------     ------
                   17,942     8,016                               25,958

Kress Building
40 South 100 West
Provo, Utah 84601
                              Common      Sub
                   Space       Area      Total    %Allocation     Total
                   ------     ------     -----    -----------     ------
                   1,315        501                                1,816

Distribution Center
275 East 1325 South
Provo, Utah 84606

                              Common      Sub
                   Space       Area      Total    %Allocation     Total
                   ------     ------     -----    -----------     ------
                   74,215     12,024                              86,349

                                    EXHIBIT B

                                    PURPOSES

         Name of Building/Space                           Permitted Uses
         ----------------------                           --------------

One Nu Skin Plaza                                         Office Space
75 West Center Street
Provo, Utah 84601

Kress Building                                            Office Space
40 South 100 West
Provo, Utah 84601

Nu Skin Distribution Center                               -Office Space
275 East 1325 South                                       -Packaging/Shipping
Provo, Utah 84606                                          Center

                                    EXHIBIT C

Lessee agrees to comply fully with the following  rules and regulations and with
such reasonable  modifications of and additions to such rules and regulations as
lessor may make from time to time.

Any sign,  lettering,  picture,  notice,  or advertisement  installed within the
Space that is visible to the public from within the building  shall be installed
in such a manner and be of such  character  and style as Lessor shall approve in
writing. No sign, lettering,  picture,  notice, or advertisement shall be placed
on any outside window or in a position to be visible from outside the building.

Lessee  shall not  advertise  the  business,  profession,  or activity of Lessee
conducted in the building in any manner that violates any code of ethics adopted
by an  recognized  association  or  organization  pertaining  to  the  business,
profession,  or activity, shall not use the name of the building for any purpose
other than that of the business address of Lessee.

Lessee shall not obstruct sidewalks,  entrances,  passages,  courts,  corridors,
vestibules, halls, or stairways in or about the building, nor shall Lessee place
objects  against  doors or windows that would be unsightly  from the  building's
corridors or from the exterior of the building.

No animals or pets or bicycles or other  vehicles  shall be brought or permitted
to be in the building or the Space.

Lessee shall not make excessive noises, cause disturbances or vibrations, or use
or operate  any  devices  that emit loud sound or air waves that may  disturb or
annoy other  tenants or occupants of the building or that would  interfere  with
the operation or any device or equipment or radio or television  broadcasting or
reception from or within the building or elsewhere.

Lessee shall not make any  room-to-room  canvass to solicit  business from other
tenants of the building.

Lessee  shall not  create any odors that may be  offensive  to other  tenants or
occupants of the building.

The  building  is a  no-smoking  building  and Lessee  shall not,  nor allow its
invitees to smoke while in the building or Space.

Lessee  shall not  waste  electricity,  water,  or air  conditioning,  and shall
cooperate  fully  with  Lessor to assure  the most  efficient  operation  of the
building's  heating and air  conditioning  system.  Lessee  shall not adjust any
controls other than room  thermostats  installed for Lessee's use.  Lessee shall
not tie,  wedge,  or otherwise  fasten open any water  faucet or outlet.  Lessee
shall keep all corridor doors closed.

No  additional  locks or similar  devices  shall be  attached to any door and no
locks shall be changed without lessor's prior written consent.

Lessee assumes full responsibility for protecting the Space from theft, robbery,
and pilferage.  Except during Lessee's normal business hours,  Lessee shall keep
all doors to the Space  locked and other means of entry to the Space  closed and
secure.

No peddlers,  solicitors,  or beggars shall be allowed in the  building,  and if
present, shall be reported by Lessee to Lessor.

No person not employed,  contracted for, or approved by Lessor shall perform any
window washing, cleaning, repairing, janitorial,  decorating, painting, or other
services or work in or about the Space.

Lessee shall not in any manner deface or injure the building.

Lessee  shall not bring  into the  building  or the Space  inflammables  such as
gasoline,  kerosene,  naphtha, and benzene, or explosives, or any other articles
or any intrinsically  dangerous nature. If by reason of the failure of Lessee to
comply with the provisions of this paragraph,  any insurance  premium payable by
Lessor  for all or any part of the  building  shall  at any  time be  increased,
Lessor  shall have the option  either to  terminate  the Lease  Agreement  or to
require lessee to make immediate payment of the amount of such increase.

Lessee  shall not install or operate any steam or  internal  combustion  engine,
boiler,   machinery,   refrigeration  or  heating  device  or  air  conditioning
apparatus,  or carry on any  mechanical  business  in or about the  building  or
Space.

Lessee  shall  be  responsible  for  the  observance  of all of  the  rules  and
regulations by Lessee's employees,  agents,  clients,  customers,  invitees, and
guests,  Lessor  shall not be  responsible  for any  violation  of the rules and
regulations  by other  tenants of the building and shall have no  obligation  to
enforce the rules and regulations against other tenants.

The work  "Building"  as uses herein  means the building of which the Space is a
part.

HIGH RISE                                                $32 PER SQ FOOT

USA HIGH RISE SQUARE FOOTAGE                                      25,958

RENT (INCLUDES SPACE, UTILITIES, EQUIPMENT)
         SPACE-$14.00 PER SQUARE FOOT                            363,412
         UTILITIES-$3.5 PER SQUARE FOOT                           90,853
         PROPERTY TAXES-$1.70 PER SQUARE FOOT                      4,413
         FURNITURE & FIXTURES-$12.80 PER SQUARE FOOT             332,262
                                                                 -------
                                                                 790,940

USA KRESS BUILDING SQUARE FOOTAGE                                  1,816

RENT (INCLUDES SPACE, UTILITIES, EQUIPMENT)
         SPACE - $10 PER SQUARE FOOT                              18,160
         UTILITIES - $3.5 PER SQUARE FOOT                          6,356
         PROPERTY TAXES - $1.70 PER SQUARE FOOT                    3,087
         FURNITURE & FIXTURES - $12.80 PER SQUARE FOOT            23,245
                                                                 -------
                                                                  50,848

USA DISTRIBUTION CENTER SQUARE FOOTAGE                            86,349

RENT (INCLUDES SPACE, UTILITIES, EQUIPMENT)
         SPACE- $3.5 PER SQUARE FOOT                             302,222
         UTILITIES - $3.5 PER SQUARE FOOT                        302,222
         PROPERTY TAXES - $1.70 PER SQUARE FOOT                  146,793
         FURNITURE & FIXTURES - $1.75 PER SQUARE FOOT            151,111
                                                                 -------
EX-10.45

                            WAREHOUSE LEASE AGREEMENT

This  Warehouse  Lease  Agreement  ("Agreement")  was made and  entered  into on
October 1, 1993 by and between Nu Skin  International,  Inc.  ("Lessee")  a Utah
Corporation with a principal place of business at 75 West Center Street,  Provo,
Utah 84601 and Aspen  Investments,  Ltd.  ("Lessor") a Utah Limited  Partnership
with a place of business at 75 West Center, Provo, Utah 84601.

In  consideration  of the mutual  covenants  contained  in this triple net lease
Agreement, the parties agree as follows:

1.      Description of Premises: Lessor hereby leases to Lessee that part of the
        premises located at 1085 South 250 East, Provo Utah,  otherwise known as
        the Annex (or old Wicat building) and more particularly described as:

        The Lessors building and ground 160 feet East and West by 300 feet North
        and South,  located at 1085 South 250 East, Provo,  Utah,  together with
        the use  with  Lessor  of a 200  foot by 140 foot  asphalt  parking  lot
        located at the corner of 1000 South 350 East,  containing  approximately
        100 parking spaces.

        And as set forth on Exhibit A  (hereinafter  referred  to as the "Leased
        Premises") attached hereto and incorporated herein by this reference for
        the term and at the rental provided for in this Agreement.

2.      Rental:  In consideration  of the lease of the Leased  Premises,  Lessee
        shall pay Lessor a monthly  rental of Seven  Thousand  Seven Hundred and
        no/100 Dollars ($7,700.00)  beginning on October 1, 1993 with succeeding
        payments  due on the first  day of each  month  during  the term of this
        Agreement plus other charges as hereinafter set forth.

3.      Term: This Agreement  shall have a term of five (5) years  commencing on
        October 1, 1993 and shall  renew  automatically  for like  terms  unless
        otherwise terminated pursuant to this Agreement.

4.      Use of Leased Premises:

        4.1    The Leased Premises shall be used and occupied for the storage of
               property and for whatever lawful business activities Lessee deems
               necessary.

        4.2    Lessee shall not store any items that Lessee possesses  illegally
               or items that are  unlawful  to be  possessed.  Lessee  shall not
               store any flammable,  explosive, or dangerous material or illegal
               drugs in the Leased Premises.

5.      Access To Leased  Premises by Lessor:  Lessee shall,  for the purpose of
        storage or removal of any  merchandise,  goods, or other property in the
        Leased Premises, be permitted easy and convenient passage at any and all
        times,  through any part of the abutting premises occupied or controlled
        by Lessor.

6.      Facilities of Lessor:

        6.1    For the  convenient  moving  of  merchandise,  goods,  and  other
               property  to or from the Leased  Premises,  Lessee may use, at no
               extra cost,  pulleys,  scales or any other  fixture or appliances
               located in the Leased Premises.

        6.2    Lessee  may  place  any  marks,  signs,  or  other  evidences  of
               possession in or on the Leased Premises or on  the merchandise or
               goods  stored  in  the  Leased  Premises  that  Lessee  may  deem
               necessary or desirable.

7.      Entry in Leased  Premises by Lessor:  Lessor reserves the right to enter
        the Leased Premises at any time to inspect the Leased Premises,  perform
        required  maintenance and repairs,  or make additions,  alterations,  or
        modifications  to any part of Leased  Premises,  and Lessee shall permit
        Lessor to do so.  Lessor  may erect  scaffolding,  fences,  and  similar
        structures,  post  relevant  notices,  and place  movable  equipment  in
        connection with making alterations,  additions,  or repairs, all without
        incurring  liability to Lessee for disturbance of quiet enjoyment of the
        Leased Premises, or loss of use of the Leased Premises.

8.      Repairs and  Maintenance:  Lessee shall maintain the Leases Premises and
        keep such Leased  Premises in good  repair at Lessee's  expense.  Lessee
        shall maintain and repair windows, doors, skylights, adjacent sidewalks,
        the building front, and interior walls.

9.      Utilities:

        9.1     Lessee shall contract for all utility  services  required on the
                Leased  Premises  in the name of Lessee  and shall be liable for
                payment for all  services  received.  Lessor  shall  arrange and
                grant all necessary  easements to utility  service  suppliers to
                facilitate installation,  maintenance,  and repairing of utility
                services required by Lessee.

        9.2     Toilet  and  washroom  facilities  for the use of the Lessee and
                employees  of Lessee are  designated  to be used in common  with
                Lessor and shall be maintained by lessee.

10.     Insurance: Lessee shall, during the term of this Agreement and any other
        period of occupancy of the Leased  Premises,  at Lessees's sole expense,
        maintain a reasonable amount of insurance on the Leased Premises and its
        property stored therein.

11.     Taxes and Other  Charges:  Lessee shall pay and  discharge  when due, as
        part  of  the  rental  of  the  Leased  Premises  all  property,  state,
        municipal,  and local  taxes  assessments,  levies  and  other  charges,
        general and  special,  ordinary  and  extraordinary,  of whatever  name,
        nature, and kind that are or may be during the term of this Agreement or
        any renewal,  beginning with 1994, levied assessed,  imposed, or charged
        on the land or the Leased  Premises,  or on improvements now on or after
        the date of this Agreement to be built or made on the Leased Premises.

12.     Termination of Lease:  Either party may terminate this Agreement for any
        reason upon 30 days prior written notice to the other.

13.     Entire  Agreement:  This Agreement shall constitute the entire agreement
        between the parties. Any prior understanding or representation preceding
        the date of this  Agreement  shall not be binding on either party except
        to the extent incorporated in this Agreement.

14.     Governing law. The validity of this Agreement and the interpretation and
        performance of all of its terms shall be governed by the substantive and
        procedural laws of the State of Utah.  Each party expressly  submits and
        consents to exclusive  personal  jurisdiction and venue in the courts of
        Utah County, State of Utah or in any Federal District Court in Utah.

15.     Alternative  Dispute Resolution (ADR): In the event of a dispute between
        the  parties  arising  out of or related to this  Agreement  the parties
        shall set up an initial negotiation meeting to negotiate, in good faith,
        a settle the dispute.  If,  within  thirty (30) days after such meeting,
        the parties  have not  succeeded  in settling  the  dispute,  they shall
        submit the dispute to mediation in accordance  with the  procedures of a
        mutually  acceptable  neutral ADR  provider not  affiliated  with either
        party.  If the parties are not successful in settling the dispute within
        thirty (30) days after the mediation session,  then the dispute shall be
        submitted to binding arbitration under a mutually agreed to organization
        not affiliated with either party.

IN WITNESS  WHEREOF,  the parties have caused this  Agreement to be signed as of
the date first above written.

NU SKIN INTERNATIONAL, INC.

By:   /s/Michael D. Smith
Name: Michael D. Smith
Its:  General Counsel

ASPEN INVESTMENTS, Ltd.

By:  /s/Keith Halls
Name:Keith Halls
For: Nu Skin International, Inc., The General Partner of Aspen Investments, Ltd.
Its: Vice President

EX-10.46

                     CONTRIBUTION AND DISTRIBUTION AGREEMENT

         THIS CONTRIBUTION AND DISTRIBUTION  AGREEMENT (the "Agreement") is made
and entered into effective as of December 31, 1997 (the  "Effective  Date"),  by
and between NU SKIN INTERNATIONAL,  INC., a Utah corporation  ("NSI"), and 252nd
Shelf  Corporation,  a recently formed  Delaware  corporation and a wholly-owned
subsidiary of NSI,  which is in the process of changing its name to Nu Skin USA,
Inc. ("NUSA").

                                    Recitals

         A. NSI has determined it is  appropriate  and desirable to separate NSI
into two  companies by  contributing  certain  assets to, and  providing  for an
assumption  of  certain  liabilities  by,  NUSA,  and  by  distributing  to  the
stockholders of NSI all of the outstanding  shares of NUSA.  These  transactions
are are intended to qualify as a reorganization  and distribution under Sections
368(a)(1)(D) and 355 of the Code (as defined).

         B. The assets to be contributed to NUSA are to include those associated
with the sale and distribution of Nu Skin products within the United States.

         C. The  separation  and  contribution  described  above are intended to
permit NSI to combine its global business operations (i.e.,  distribution rights
for  areas  outside  of the  United  States)  with Nu Skin  Asia  Pacific,  Inc.
("NSAP").  NSI  understands  that NSAP will not consider an acquisition of NSI's
United States business  operations,  so the  transactions  described  herein are
necessary to facilitate a possible sale of NSI's global  business  operations to
NSAP. It is anticipated  that the acquisition by NSAP, if  consummated,  will be
structured as a transfer of all outstanding shares of NSI and the other Acquired
Entities (as defined) to NSAP (the "Stock  Acquisitions"),  intended to qualify,
at least in part, as a tax-free exchange under Section 351 of the Code.

         D. NSI and NUSA have determined that it is appropriate and desirable to
set forth in this Agreement the agreement and understanding  between the parties
with  respect  to the  subject  matter  hereof,  to  provide  for the  corporate
transactions   required   to  effect   the   above-referenced   separation   and
reorganization, and to establish the terms of such contribution,  assumption and
distribution.

                                    Agreement

         NOW, THEREFORE,  in consideration of the mutual agreements,  provisions
and covenants contained in this Agreement, the parties hereby agree as follows:

                                   ARTICLE I.
                                   DEFINITIONS

         Section  1.1  General  Definitions.  Capitalized  terms as used in this
Agreement and not defined  elsewhere  herein shall have the  following  meanings
(such meanings to be equally applicable to both the singular and plural forms of
the terms defined):

         "Acquired  Entities"  shall mean NSI and all other  affiliated  Nu Skin
entities around the world,  including Nu Skin  International  Management  Group,
Inc., but excluding NUSA,  Scrub Oak, Ltd., Aspen  Investments,  Ltd. and the Nu
Skin affiliates operating in Canada, Mexico, Guatemala and Puerto Rico.

         "Assumption"  shall  mean the  assumption  by NUSA of the NUSA  Assumed
Liabilities.

         "Assumption   of   Liabilities   and   Indemnification   Agreement"  or
"Indemnification  Agreement"  shall  mean  the  Assumption  of  Liabilities  and
Indemnification  Agreement  in the form  attached  hereto  as  Exhibit  A, to be
executed by NSI and NUSA  concurrently  with the execution of this Agreement and
dated as of the Effective Date.

         "Benefits  Agreement"  shall  mean  the  Employee  Benefits  Allocation
Agreement  in the form  attached  hereto as Exhibit B to be  executed by NSI and
NUSA and dated as of the Effective Date. The Benefits  Agreement  relates to the
NUSA  Employees  who are to  become  employees  of NUSA in  connection  wtih the
Contribution,  Assumption and Distribution,  and NUSA's obligations with respect
to the accrued and ongoing benefits payable to the NUSA employees.

         "Code" shall mean the Internal Revenue Code of 1986, as amended, or any
successor legislation.

         "Contribution"  shall  mean  NSI's  contribution  of the NUSA  Acquired
Assets to NUSA.

         "Conveyancing  and Assumption  Instruments"  shall mean,  collectively,
such  instruments  of transfer,  assignment  and  assumption  as may be mutually
agreed upon by NSI and NUSA to effect the transfer of the NUSA  Acquired  Assets
to NUSA and the assumption of the NUSA Assumed Liabilities by NUSA in the manner
contemplated by this Agreement and the other Transaction Documents.

         "Distribution"  shall mean the  distribution  of all NUSA Shares to the
NSI Stockholders as provided in Section 2.4 hereof.

         "Effective Date" shall mean December 31, 1997.

         "Intercompany Agreements" shall mean the Intercompany Agreements in the
form  attached  hereto as Exhibit C, to be  executed  by NSI,  NUSA and  certain
affiliated  entities  and  dated  as of the  Effective  Date.  The  Intercompany
Agreements  relate to the provision of rights,  licenses and services to NUSA in
connection with NUSA's conduct of the NUSA Acquired Business,  including: access
to the NSI  distribution  network;  management  services to be provided to NUSA;
licensing  of the  right to use the Nu Skin  trademarks  and  trade  names;  and
agreements  relating to licensing,  sales, and pricing of products to be offered
by NUSA through the NUSA Acquired Business.

         "Lease  Agreement"  shall mean the Lease Agreement in the form attached
hereto as  Exhibit  D, to be  executed  by NSI and NUSA and  certain  affiliated
entities and dated as of the Effective Date.

         "Liabilities"  of any  party  hereto  shall  mean  all  losses,  debts,
liabilities, damages, obligations, claims, demands, judgments, or settlements of
any  nature or kind owed by such  party,  whether  accrued  or  contingent,  and
including all  penalties,  costs and expenses  (legal,  accounting or otherwise)
associated therewith.

         "NSAP" shall mean Nu Skin Asia Pacific, Inc., a Delaware corporation.

         "NSI Board"  shall mean the Board of Directors of NSI.

         "NSI Common Stock" or "NSI Shares"  shall mean the 1,000,000  currently
outstanding shares of NSI Common Stock, $0.01 par value per share.

         "NSI  Continuing  Business"  shall mean the business to be conducted by
NSI  immediately  after giving  effect to the  Distribution,  utilizing  the NSI
Retained Assets, and including: the business of marketing and distributing of Nu
Skin  products;  managing and  licensing the Nu Skin Global  Compensation  Plan;
licensing of the right to use the Nu Skin  trademarks and trade names,  products
and distributor lists;  providing management services to local Nu Skin entities;
developing  new formulas and  ingredients  for Nu Skin  products;  and all other
businesses  conducted by NSI prior to the  Effective  Date,  other than the NUSA
Acquired Business.

         "NSI Employees" shall mean all individuals who immediately prior to the
Effective  Date  were  employed  by NSI and  who,  after  giving  effect  to the
Contribution,  Assumption and  Distribution,  are intended to remain employed by
NSI or in the NSI Continuing Business.

         "NSI  Retained  Assets"  shall mean,  collectively,  all assets of NSI,
other than the NUSA Acquired Assets.

         "NSI Retained  Liabilities"  shall mean each of the Liabilities of NSI,
other  than  the NUSA  Assumed  Liabilities,  all as  further  described  in the
Assumption of Liabilities and Indemnification Agreement.

         "NSI Stockholders"  shall mean Blake M. Roney, Nedra Dee Roney,  Sandie
N.  Tillotson,  R. Craig Bryson,  Craig S. Tillotson,  Kirk V. Roney,  Brooke R.
Roney, Steven J. Lund and Keith R. Halls.

         "NUSA Acquired  Assets" shall mean,  collectively,  those assets of NSI
which are to be  transferred  to and  acquired by NUSA  pursuant to the terms of
this Agreement, as identified in Exhibit E attached hereto.

         "NUSA  Acquired  Business"  shall mean the  business to be conducted by
NUSA  immediately  after  giving  effect  to the  Contribution,  Assumption  and
Distribution,  utilizing the NUSA Acquired  Assets,  including the marketing and
distribution  of Nu Skin  products  in the  United  States as  permitted  by the
Intercompany Agreements.

         "NUSA Assumed  Liabilities"  shall mean each of the  Liabilities of NSI
that  are to be  assumed  by NUSA as of the  Effective  Date,  including  NUSA's
portion  of  Liabilities  that will be jointly  assumed by NSI and NUSA,  all as
provided in the Assumption of Liabilities and Indemnification Agreement.

         "NUSA Board" shall mean the Board of Directors of NUSA.

         "NUSA Common Stock" or "NUSA Shares" shall mean the ten (10)  currently
outstanding  shares of NUSA  Common  Stock,  $100 par value per share.  Upon the
filing of the NUSA Restated  Certificate with the Delaware Secretary of State, a
100,000 for 1 stock split will be implemented,  thereby increasing the number of
NUSA Shares outstanding to 1,000,000.

         "NUSA  Employees"  shall mean all individuals who immediately  prior to
the  Effective  Date were  employed by NSI and who,  after giving  effect to the
Contribution,  Assumption and Distribution, are intended to be employed by NUSA,
as referenced in the Benefits Agreement.

         "NUSA  Restated  Certificate"  shall mean the Restated  Certificate  of
Incorporation of NUSA, in the form attached hereto as Exhibit F.

         "NUSA  Stockholders"  shall,  immediately  after  giving  effect to the
Distribution,  mean Blake M. Roney,  Nedra Dee Roney,  Sandie N.  Tillotson,  R.
Craig Bryson, Craig S. Tillotson, Kirk V. Roney, Brooke B. Roney, Steven J. Lund
and Keith R. Halls, and any permitted designees thereof.

         "Stock  Acquisitions" has the meaning set forth in the Recitals to this
Agreement.

         "Tax Sharing and Indemnification  Agreement" shall mean the Tax Sharing
and  Indemnification  Agreement to be executed by NSI and NUSA concurrently with
the execution of this Agreement, in the form attached hereto as Exhibit G.

         "Transaction  Documents"  shall  mean  this  Agreement,   the  Benefits
Agreement,  the  Conveyancing  and  Assumption  Instruments,  the  Assumption of
Liabilities and  Indemnification  Agreement,  the Intercompany  Agreements,  the
Lease Agreement and the Tax Sharing and Indemnification Agreement.

         Section  1.2  Exhibits,  Etc.  References  to  an  "Exhibit"  or  to  a
"Schedule" are, unless otherwise specified,  to one of the Exhibits or Schedules
attached to this Agreement,  and references to a "Section" are, unless otherwise
specified, to one of the Sections of this Agreement.

                                   ARTICLE II.
         CONTRIBUTION, ASSUMPTION, DISTRIBUTION AND RELATED TRANSACTIONS

         Section 2.1 General Description of Transactions.

                  (a) Pursuant to the terms of this Agreement, the Contribution,
         Assumption  and  Distribution  will be  consummated as of the Effective
         Date,  subject to such  actions as are to be taken after the  Effective
         Date, as provided herein.  Pursuant to the terms and conditions of this
         Agreement,  NSI's entire  right,  title and interest in and to the NUSA
         Acquired  Assets will be transferred to NUSA, NUSA will assume the NUSA
         Assumed  Liabilities and will indemnify NSI from such Liabilities,  and
         the NUSA  Shares will be  distributed  to the NSI  Stockholders.  These
         transactions  will result in the separation of NSI's current assets and
         business  into  two  entities,  with  NSI  continuing  to hold  the NSI
         Retained  Assets and to conduct the NSI Continuing  Business,  and with
         NUSA  acquiring  the NUSA  Acquired  Assets,  assuming the NUSA Assumed
         Liabilities,  and being entitled to conduct the NUSA Acquired Business.
         The  reorganization  and separation  contemplated  by this Agreement as
         described above (the "Reorganization") are being effected to facilitate
         the potential Stock Acquisitions, in a transaction intended to qualify,
         in part,  for United States  federal  income tax purposes as a tax-free
         exchange  under  Section  351 of the  Code,  while  retaining  the NUSA
         Acquired  Business  for  the  benefit  of  the  NSI  Stockholders.  The
         Reorganization   is  intended  to  qualify  as  a  reorganization   and
         disposition within the meaning of Sections  368(a)(1)(D) and 355 of the
         Code.

                  (b) To facilitate the transactions  described  above,  each of
         NSI and NUSA will,  concurrently  with the execution of this  Agreement
         (or promptly thereafter,  as requested by the other party), execute and
         deliver  all  of  the  other  Transaction   Documents  (and/or,   where
         applicable, cause its respective subsidiaries or affiliates to do so).

         Section 2.2 The Contribution.

                  (a)  Concurrently  with the execution of this  Agreement,  NSI
         agrees to, and does hereby,  transfer,  assign,  and  contribute to the
         capital of NUSA,  NSI's entire right,  title and interest in and to all
         of the NUSA Acquired Assets, subject to the NUSA Assumed Liabilities.

                  (b)  Concurrently  with the execution of this  Agreement,  NSI
         shall deliver,  or undertake to deliver,  to NUSA  possession of all of
         the NUSA Acquired Assets.

                  (c) To the  extent  that  NSI has  established  and  maintains
         separate cash management systems, and maintains separate bank accounts,
         lock boxes, cash balances and other investments with respect to the NSI
         Continuing Business and the NUSA Acquired Business,  from and after the
         date hereof,  NSI shall be entitled to all such  accounts,  lock boxes,
         balances and  investments  related to the NSI  Continuing  Business and
         NUSA shall be entitled to all such accounts,  lock boxes,  balances and
         investments  related to the NUSA Acquired Business.  Following the date
         hereof,  (i) NSI shall,  and shall cause its  affiliates  to,  remit to
         NUSA,  no less  frequently  than  weekly,  any amounts (net of returned
         checks  and  similar  items)  received  by any of them on or after  the
         Distribution which constitute NUSA Acquired Assets and (ii) NUSA shall,
         and shall cause its  affiliates  to,  remit to NSI, no less  frequently
         than  weekly,  any amounts (net of returned  checks and similar  items)
         received  by any of them on or after the date hereof  which  constitute
         NSI Retained Assets.

         Section 2.3 The Assumption and Related Matters.

                  (a) In  consideration  for the  transfer  to NUSA of the  NUSA
         Acquired  Assets,  NUSA  agrees  to, and does  hereby,  assume the NUSA
         Assumed  Liabilities  and  indemnify  NSI  from  obligations   relating
         thereto,  in  accordance  with  the  terms  of this  Agreement  and the
         Assumption of Liabilities and Indemnification Agreement.

                  (b) NSI and NUSA shall use their  reasonable  best  efforts to
         cause all rights and  obligations of NSI in respect of the NUSA Assumed
         Liabilities  to be assigned to and assumed by NUSA  effective as of the
         Effective Date.

                  (c) From and after the Effective  Date, NSI and NUSA shall use
         their  reasonable best efforts to obtain from each holder or obligee of
         such NUSA Assumed  Liabilities a full release of NSI from any liability
         or obligation in respect of such NUSA Assumed Liabilities, effective as
         of the date hereof or as of the earliest possible date.

                  (d) Each of NSI and NUSA  shall  cooperate  with the other and
         execute  such   instruments  and  documents  as  may  be  necessary  or
         reasonably  requested  by  the  other  party  in  connection  with  the
         assignment,  assumption  and  release of any NUSA  Assumed  liabilities
         contemplated by this Section 2.3.

                  (e) If and to the  extent  that  NSI and NUSA  are  unable  to
         obtain the  assignment,  assumption  and  release  of any NUSA  Assumed
         Liabilities  as  contemplated  by this  Section 2.3, as between NSI and
         NUSA,  effective  as of the  Effectuve  Date,  NUSA  agrees  to pay and
         perform  as and  when due all  liabilities  and  obligations  of NSI in
         respect of such NUSA Assumed Liabilities,  whether arising prior to, on
         or after the date  hereof,  and,  in the event that for any reason NUSA
         does not make any such  payment or perform any such  obligation  as and
         when due or NSI makes any such payment or performs any such obligation,
         NUSA shall promptly  reimburse NSI for all costs and expenses  incurred
         by NSI in connection therewith.

                  (f) Concurrently with the execution of this Agreement, the Tax
         Sharing and  Indemnification  Agreement will be executed by the parties
         named therein in order to implement an allocation  of  Liabilities  for
         Taxes as provided therein.

         Section 2.4  Distribution of NUSA Shares.  Upon the Effective Date, and
concurrently with the Contribution and Assumption, the NSI Stockholders shall be
entitled to a pro-rata  distribution of the NUSA Shares,  in accordance with the
number of NSI Shares  held by each of them.  On the  Effective  Date,  NSI shall
deliver to Steven J. Lund or Keith R. Halls,  as the  representative  of the NSI
Stockholders,  the  certificate  representing  the NUSA  Shares.  NUSA agrees to
promptly  file the NUSA  Restated  Certificate  with the  Delaware  Secretary of
State.  The filing of the NUSA Restated  Certificate will effect a 100,000 for 1
split of the outstanding NUSA Shares. Promptly upon such filing, and against the
surrender and cancellation of the originally issued certificate representing the
pre-split  NUSA  Shares,  NUSA will  deliver to each of the NSI  Stockholders  a
certificate  representing  such  NSI  Stockholder's  proportionate  share of the
post-split NUSA Common Stock, based on the number of NSI Shares held by such NSI
Stockholder.  This  Distribution will result in one (1) post-split share of NUSA
Common Stock being  distributed  with respect to each  outstanding  share of NSI
Common  Stock,  as  reflected  on Exhibit H. As a condition  to the  delivery of
certificates to the NSI Stockholders representing the NUSA Common Stock to which
they are entitled as a result of the Distribution, NUSA may require that the NSI
Stockholders  execute  representations  regarding the  restricted  status of the
shares being  distributed,  their investment intent, and otherwise as reasonably
requested to establish  that the  Distribution  is conducted in compliance  with
applicable state and federal securities laws.

         Section 2.5 Businesses to be Conducted.

                  (a) From and after the Effective Date, and after giving effect
         to  the  Contribution,  Assumption  and  Distribution,  NUSA  shall  be
         authorized  to carry out and conduct  the NUSA  Acquired  Business,  in
         accordance with the terms of the Intercompany  Agreements and the Lease
         Agreement.

                  (b) From and after the Effective  Date,  NSI shall continue to
         conduct the NSI Continuing Business.

                  (c) Except as otherwise specifically provided herein or in any
         of the Transaction Documents, neither party hereto shall be required to
         conduct any particular  business for any particular  period of time, or
         be restricted from engaging in any line of business in the future.

                  (d) As described in the Benefits Agreement, upon the Effective
         Date the NUSA Employees  shall become  employees of NUSA, and NUSA will
         assume all obligations arising from such employment relationship.

         Section 2.6  Transfers Not  Effectuated  on Effective  Date;  Transfers
Deemed  Effective as of the  Effective  Date.  To the extent that any  transfers
contemplated by this Article II shall not have been consummated on the Effective
Date,  the parties  shall  cooperate to  effectuate  such  transfers as promptly
following the Effective  Date as shall be  practicable.  Nothing herein shall be
deemed to require the  transfer of any assets  which by their terms or operation
of law cannot be transferred;  provided,  however, that NSI shall cooperate with
NUSA to seek to obtain any  necessary  consents or approvals for the transfer of
all NUSA Acquired Assets contemplated to be transferred pursuant to this Article
II. In the event  that the  transfer  of any NUSA  Acquired  Assets has not been
consummated, from and after the Effective Date, NSI, as the party retaining such
NUSA Acquired  Assets shall hold such assets in trust for the use and benefit of
NUSA (at the expense of NUSA),  and take such other action as may be  reasonably
requested by NUSA, in order to place NUSA, insofar as is reasonably possible, in
the same position as would have existed had NSI's  interests in such assets been
transferred to NUSA as contemplated  hereby.  As and when any such asset becomes
transferable,  such transfer shall be effectuated  forthwith.  The parties agree
that, as of the  Effective  Date,  NUSA shall be deemed to have  acquired  NSI's
entire  rights,  title and interests in and to all of the NUSA Acquired  Assets,
together  with all  powers  and  privileges  incident  thereto  and all  duties,
obligations and  responsibilities  incident  thereto,  which NUSA is entitled to
acquire or required to assume pursuant to the terms of this Agreement.

         Section 2.7 Further Actions to Facilitate Transactions.

                  (a) From and after the date  hereof,  each party  hereto shall
         execute  all  other  documents  and take all  other  actions  as may be
         reasonably requested by the other party to fully effect and confirm the
         transfer and assignment of NSI's rights,  title and interests in and to
         the NUSA  Acquired  Assets  to NUSA,  to carry  out and  perform  their
         respective obligations under the Transaction  Documents,  and to effect
         the transactions  contemplated by the Transaction  Documents.  All such
         actions shall be at the expense of the  requesting  party.  As provided
         elsewhere herein,  the parties understand and acknowledge that the NUSA
         Acquired  Assets  are  being  transferred  to NUSA "as is,  where  is,"
         without  representation or warranty.  Furthermore,  NUSA shall bear the
         economic and legal risk that any conveyances of such assets shall prove
         to be  insufficient  or that NUSA's  title to any such assets  shall be
         other than good and marketable and free from encumbrances.

                  (b) NUSA will promptly file the NUSA Restated Certificate with
         the Delaware Secretary of State, to effect the change of NUSA's name to
         NU Skin USA,  Inc., to increase the number of shares NUSA is authorized
         to issue, to include language limiting the liability of NUSA directors,
         and to provide for a 100,000 for 1 stock  split,  all as  reflected  in
         Exhibit F. As a result of such stock split,  which will be  implemented
         effective upon the filing of the NUSA Restated Certificate,  the number
         of NUSA Shares  outstanding  will be increased to a total of 1,000,000,
         thereby  facilitating the pro-rata  Distribution to NSI Stockholders as
         described in Section 2.4 above.  As a result of the  Distribution,  the
         post-split  NUSA  Shares  will be held by the NSI  Stockholders  as set
         forth in Exhibit H.

                                   ARTICLE III
                         REPRESENTATIONS AND WARRANTIES

         Section 3.1  Representations of NSI. NSI hereby represents and warrants
to NUSA as follows:

                  (a) NSI has all  requisite  corporate  power and  authority to
         execute  and  deliver  this  Agreement  and  perform  its   obligations
         hereunder.  The execution,  delivery and  performance of this Agreement
         and the other  Transaction  Documents  by NSI have been or will be duly
         and validly approved or ratified by the requisite vote of the NSI Board
         and NSI  Shareholders,  and authorized by all other necessary action on
         the part of NSI. This Agreement has been duly and validly  executed and
         delivered  by NSI,  and is the valid  and  binding  obligation  of NSI,
         enforceable  against  NSI in  accordance  with  its  terms,  except  as
         enforceability may be affected by bankruptcy,  insolvency,  moratorium,
         reorganization,  fraudulent  conveyance  and other laws  affecting  the
         rights of creditors  generally,  and by general  equitable  principles,
         whether enforcement is sought in an action at law or in equity.

                  (b) No consent, approval or authorization of, or filing of any
         certificate,  notice,  application,  report or other document with, any
         governmental  authority  or  person is  required  on the part of NSI in
         connection  with the valid  execution and delivery of this Agreement or
         the consummation of the  transactions  contemplated  hereby,  except as
         otherwise specifically referenced herein.

                  (c) The  execution  and delivery of this  Agreement by NSI and
         the  performance  by NSI of its  obligations  hereunder do not and will
         not:  (i)  conflict  with,  violate,  result in a breach of, or default
         under NSI's  Certificate of Incorporation  or Bylaws;  (ii) violate any
         provision  of  any  applicable  laws,  rules,  regulations,  or  orders
         applicable to NSI, the violation of which would be reasonably likely to
         result in a  material  adverse  effect  on the  business  or  financial
         condition of NUSA, or (iii) conflict with, violate,  result in a breach
         of,  constitute a default  under  (without  regard to  requirements  of
         notice,  lapse  of time  or  elections  of any  third  parties,  or any
         combination  thereof),  or accelerate or permit the  acceleration  of a
         material performance required by, any order, instrument or agreement to
         which NSI is a party,  the  conflict,  violation,  breach,  default  or
         acceleration  of which  would  be  reasonably  likely  to  result  in a
         material adverse effect on the business or financial condition of NUSA.

                  (d)  The  NSI  Shares   constitute   all  of  the  issued  and
         outstanding  securities  of NSI, and the NSI Shares are held by the NSI
         Stockholders in the amounts indicated on Exhibit H attached hereto.

                  (e)  EXCEPT  AS   OTHERWISE   SPECIFICALLY   PROVIDED  IN  ANY
         TRANSACTION  DOCUMENT,  NSI'S  RIGHT,  TITLE AND INTEREST IN AND TO THE
         NUSA ACQUIRED  ASSETS ARE BEING  TRANSFERRED  TO NUSA HEREUNDER "AS IS,
         WHERE  IS,"  WITHOUT   REPRESENTATION  OR  WARRANTY  AS  TO  CONDITION,
         MERCHANTABILITY,  OR  FITNESS  FOR ANY  PARTICULAR  PURPOSE.  EXCEPT AS
         EXPRESSLY  PROVIDED TO THE CONTRARY IN ANY OTHER TRANSACTION  DOCUMENT,
         NSI IS NOT REPRESENTING OR WARRANTING IN ANY WAY (A) AS TO THE VALUE OR
         FREEDOM FROM ENCUMBRANCE OF, OR ANY OTHER MATTER CONCERNING, ANY OF THE
         NUSA  ACQUIRED  ASSETS,  OR  (B)  AS TO THE  LEGAL  SUFFICIENCY  OF THE
         EXECUTION,   DELIVERY  AND  FILING  OF  THIS  AGREEMENT  OR  ANY  OTHER
         TRANSACTION   DOCUMENT  TO  CONVEY  TITLE  TO  ANY  PARTICULAR   ASSET,
         INCLUDING,   WITHOUT   LIMITATION,   ANY  CONVEYANCING  AND  ASSUMPTION
         INSTRUMENTS.

         Section  3.2  Representations  of  NUSA.  NUSA  hereby  represents  and
warrants to NSI as follows:

                  (a) NUSA has all  requisite  corporate  power and authority to
         execute  and  deliver  this  Agreement  and  perform  its   obligations
         hereunder.  The execution,  delivery and  performance of this Agreement
         and the other  Transaction  Documents by NUSA have been or will be duly
         and validly  approved or authorized by the NUSA Board and authorized by
         all other necessary action on the part of NUSA. This Agreement has been
         duly and validly  executed and delivered by NUSA,  and is the valid and
         binding obligation of NUSA, enforceable against NUSA in accordance with
         its terms,  except as  enforceability  may be affected  by  bankruptcy,
         insolvency, moratorium, reorganization, fraudulent conveyance and other
         laws  affecting  the  rights of  creditors  generally,  and by  general
         equitable principles, whether enforcement is sought in an action at law
         or in equity.

                  (b) No consent, approval or authorization of, or filing of any
         certificate,  notice,  application,  report or other document with, any
         governmental  authority  or person is  required  on the part of NUSA in
         connection  with the valid  execution and delivery of this Agreement or
         the consummation of the  transactions  contemplated  hereby,  except as
         otherwise specifically referenced herein.

                  (c) The execution  and delivery of this  Agreement by NUSA and
         the  performance by NUSA of its  obligations  hereunder do not and will
         not:  (i)  conflict  with,  violate,  result in a breach of, or default
         under NUSA's  Certificate of Incorporation or Bylaws;  (ii) violate any
         provision  of  any  applicable  laws,  rules,  regulations,  or  orders
         applicable to NUSA,  the violation of which would be reasonably  likely
         to result in a material  adverse  effect on the  business or  financial
         condition of NSI, or (iii) conflict with,  violate,  result in a breach
         of,  constitute a default  under  (without  regard to  requirements  of
         notice,  lapse  of time  or  elections  of any  third  parties,  or any
         combination  thereof),  or accelerate or permit the  acceleration  of a
         material performance required by, any order, instrument or agreement to
         which NUSA is a party,  the  conflict,  violation,  breach,  default or
         acceleration  of which  would  be  reasonably  likely  to  result  in a
         material adverse effect on the business or financial condition of NSI.

                  (d)  The  NUSA  Shares   constitute  all  of  the  issued  and
         outstanding  securities  of NUSA.  Immediately  prior to the  Effective
         Date,  all of the NUSA Shares were held by NSI.  Upon the filing of the
         NUSA  Restated  Certificate,  1,000,000  NUSA shares will be issued and
         outstanding.

                                   ARTICLE IV
                       ACCESS TO INFORMATION AND SERVICES

         Section 4.1 Provision of Corporate Records.

                  (a) As soon as practicable  following the Effective  Date, NSI
         shall  arrange for the  delivery,  at NUSA's cost,  to NUSA of existing
         corporate  records in NSI's  possession  relating to the NUSA  Acquired
         Business, including all licenses, leases, agreements,  litigation files
         and  filings  with  federal,  state,  local or foreign  governments  or
         governmental  or  regulatory  agencies  or  authorities,  except to the
         extent such items are already in the  possession of NUSA or on premises
         included  in the  NUSA  Acquired  Assets.  Such  records  shall  be the
         property  of  NUSA,  but  shall  be  available  to NSI for  review  and
         duplication  until NSI shall  notify NUSA in writing  that such records
         are no longer of use to NSI. NSI may also retain  copies of any of such
         records relating to actions  commenced  against NSI. To the extent such
         documents  relate  both  to the  NUSA  Acquired  Business  and  the NSI
         Continuing Business,  NSI shall deliver, at NUSA's cost, copies of such
         documents to NUSA.

                  (b)  The   originals   of  any  other   documents   containing
         information  with  respect  to  NSI  (including  accounting,   tax  and
         financial  records)  shall  be  retained  by NSI.  Copies  of any  such
         documents shall be delivered to NUSA, at NUSA's request,  in accordance
         with paragraph (a) hereof. Costs of duplicating such documents shall be
         allocated 50% to NUSA and 50% to NSI.

         Section 4.2 Access to  Information.  From and after the Effective Date,
NSI  shall  afford to NUSA and its  authorized  accountants,  counsel  and other
designated  representatives  reasonable  access and  duplicating  rights  during
normal business hours to all records,  books, contracts,  instruments,  computer
data and other data and information  (collectively,  `Information') within NSI's
possession and shall use  reasonable  efforts to give to NUSA and its authorized
accountants,  counsel and other designated  representatives access to persons or
firms possessing  Information,  insofar as such access is reasonably required by
NUSA and  subject to  appropriate  restrictions  for  confidential  Information.
Similarly, NUSA shall afford to NSI and its authorized accountants,  counsel and
other designated representatives reasonable access and duplicating rights during
normal  business  hours to  Information  within NUSA's  possession and shall use
reasonable  efforts to give to NSI and its authorized  accountants,  counsel and
other  designated   representatives   access  to  persons  or  firms  possessing
Information, insofar as such access is reasonably required by NSI and subject to
appropriate  restrictions  for  confidential  Information.  Information  may  be
requested  under this Article IV for,  without  limitation,  audit,  accounting,
claims,  litigation  and tax  purposes,  as well as for  purposes of  fulfilling
disclosure and reporting  obligations  and for performing this Agreement and the
transactions contemplated hereby.

         Section 4.3 Reimbursement.  Except to the extent otherwise contemplated
herein or by any other Transaction  Agreement,  a party providing Information to
the other  party under this  Article IV shall be  entitled  to receive  from the
recipient,  upon  the  presentation  of  invoices  therefor,  payments  for such
amounts,  relating to supplies,  disbursements  and other  direct  out-of-pocket
expenses as may be reasonably incurred in providing such Information.

         Section 4.4 Retention of Records.  Except as otherwise  required by law
or agreed to in writing,  each of NSI and NUSA may destroy or otherwise  dispose
of any of the  Information  at any time  after  the  tenth  anniversary  of this
Agreement,  provided that, prior to such  destruction or disposal,  (a) it shall
provide no less than 90 days' prior written  notice to the other,  specifying in
reasonable  detail the Information  proposed to be destroyed or disposed of, and
(b) if a  recipient  of such  notice  shall  request  in  writing  prior  to the
scheduled  date for such  destruction  or  disposal  that any of the  requesting
party,  the party proposing the  destruction or disposal shall promptly  arrange
for the delivery of such of the  Information  as was requested at the expense of
the party requesting such Information.

         Section 4.5 Confidentiality. Each of NSI and NUSA shall hold, and shall
cause its directors,  employees,  agents,  consultants  and advisors to hold, in
strict  confidence,  all  Information  concerning the other in its possession or
furnished by the other or the other's representatives pursuant to this Agreement
(except to the extent that such  Information  has been (a) in the public  domain
through no fault of such party or (b) lawfully  acquired  from other  sources by
such party),  and each party shall not release or disclose such  Information  to
any other person, except its auditors,  attorneys,  financial advisors,  bankers
and other consultants and advisors,  unless compelled to disclose by judicial or
administrative  process or, as advised by its counsel,  by other requirements of
law.

                                    ARTICLE V
                                  MISCELLANEOUS

         Section 5.1 Complete Agreement; Construction. This Agreement, including
the  Schedules  and  Exhibits  and the  other  Transaction  Documents  and other
agreements  and  documents  referred  to  herein,  shall  constitute  the entire
agreement  between the parties  with  respect to the subject  matter  hereof and
shall supersede all previous negotiations, commitments and writings with respect
to such subject matter.

         Section 5.2 Survival of Agreements. Except as otherwise contemplated by
this  Agreement,  all covenants and agreements of the parties  contained in this
Agreement shall survive the Effective Date.

         Section 5.3  Governing  Law.  This  Agreement  shall be governed by and
construed in accordance  with the laws of the State of Utah,  without  regard to
the principles of conflicts of law thereof.

         Section  5.4 Dispute  Resolution.  In the event of any  controversy  or
dispute  between the parties  hereto  arising out of or in connection  with this
Agreement, the parties shall attempt, promptly and in good faith, to resolve any
such  dispute.  If the parties are unable to resolve any such  dispute  within a
reasonable time (not to exceed 90 days),  all unresolved  disputes arising under
this Agreement shall be submitted to mandatory and binding arbitration in Provo,
Utah under the then applicable rules of the America  Arbitration  Association or
any successor organization.

         Section 5.5  Attorneys'  Fees.  The  prevailing  party in any  arbitral
proceeding  brought by one party  against the  other(s)  and arising out of this
Agreement shall be entitled, in addition to any other rights and remedies it may
have, to reimbursement for its expenses, including its costs and attorneys' fees
and arbitral costs.

         Section 5.6  Notices.  All notices and other  communications  hereunder
shall be in writing and shall be  delivered by hand or mailed by  registered  or
certified  mail  (return  receipt  requested)  to the  parties at the  following
addresses (or at such other  addresses for a party as shall be specified by like
notice) and shall be deemed given on the date on which such notice is received:

         To NSI:

         Nu Skin International, Inc.
         One Nu Skin Plaza
         75 West Center Street
         Provo, UT  84601
         Attention:  Mr. M. Truman Hunt

         To NUSA:

         Nu Skin USA, Inc.
         One Nu Skin Plaza
         75 West Center Street
         Provo, UT  84601
         Attention: Mr. Richard M. Hartvigsen

         With a copy to:

         Holland & Hart LLP
         215 South State Street
         Suite 500
         Salt Lake City, UT  84111-2346
         Attention: David R. Rudd, Esq.

         Section 5.7  Amendments.  This Agreement may not be modified or amended
except by an agreement in writing signed by the parties.

         Section 5.8  Successors  and  Assigns.  This  Agreement  and all of the
provisions  hereof shall be binding upon and inure to the benefit of the parties
and their respective successors and permitted assigns.

         Section 5.9 No Third Party Beneficiaries.  This Agreement is solely for
the benefit of the  parties  hereto and shall not be deemed to confer upon third
parties any remedy, claim, right of reimbursement or other right.

         Section  5.10  Titles and  Headings.  Titles and  headings  to sections
herein are inserted for the  convenience  of reference only and are not intended
to be a part of or to affect the meaning or interpretation of this Agreement.

         Section 5.11 Exhibits and Schedules.  The Exhibits and Schedules  shall
be construed  with and as an integral part of this  Agreement to the same extent
as if the same had been set forth verbatim herein.

         Section 5.12 Legal  Enforceability.  Any  provision  of this  Agreement
which is prohibited  or  unenforceable  in any  jurisdiction  shall,  as to such
jurisdiction,   be   ineffective   to  the   extent  of  such   prohibition   or
unenforceability  without invalidating the remaining provisions hereof. Any such
prohibition  or  unenforceability  in any  jurisdiction  shall not invalidate or
render unenforceable such provision in any other jurisdiction. Without prejudice
to any rights or remedies  otherwise  available to any party hereto,  each party
hereto acknowledges that damages would be an inadequate remedy for any breach of
the provisions of this Agreement and agrees that the  obligations of the parties
hereunder shall be specifically enforceable.

         Section  5.13   Counterparts.   This   Agreement  may  be  executed  in
counterparts and each taken together shall constitute one and the same document.

         IN WITNESS  WHEREOF,  the parties have caused this Agreement to be duly
executed as of the day and year first above written.

                                   NU SKIN INTERNATIONAL, INC.

                                   By:
                                   Its:

                                   NU SKIN USA, INC.

                                   By:
                                   Its:

                                    EXHIBIT A

             ASSUMPTION OF LIABILITIES AND INDEMNIFICATION AGREEMENT

                                    EXHIBIT B

                     EMPLOYEE BENEFITS ALLOCATION AGREEMENT

                                    EXHIBIT C

                             INTERCOMPANY AGREEMENTS

                                    EXHIBIT D

                                LEASE AGREEMENT

                                    EXHIBIT E

                     ASSETS TO BE ACQUIRED BY NUSA FROM NSI

                                                                       Estimated
                                                                        Amount
                                                                      ----------
1.  All cash, except $2,750,000 which will be retained
          to pay interest on the S-Notes                              38,518,015
2.  Related party receivables                                          1,381,054
3.  Amounts due from employees                                           377,206
4.  Interest receivable                                                  119,689
5.  Other receivables                                                     84,911
6.  Inventory                                                          2,042,251
7.  Investment in Aspen partnership                                      540,921
8.  Investment in Scrub Oak partnership                                  344,514
9.  679,000 shares of NSAP Stock valued at $18.25 per share
          as of 12/31/97                                              12,391,872
10. Investment in Mountain Pictures venture
         (Martin Anderson)                                                75,000
11. Investment in Global Airwaves venture
         (Kevin Doman and Nathan Ricks)                                  275,000
12. Note receivable from Scrub Oak                                     5,128,666
13. Note receivable from Kevin Doman                                     100,000
14. Other Notes                                                          159,523
                                                                      ----------
                      Total Assets to be transferred to Nu Skin USA   61,538,622
                                                                      ==========

Note: This list reflects assets recorded in the financial  records at historical
cost. A copy of the  financial  statements  reflecting  these assets is attached
hereto as Schedule E-1.  NUSA will also obtain the rights and licenses  required
to  carry  out  the  NUSA  Acquired  Business,  pursuant  to  the  terms  of the
Intercompany Agreements.

                                    EXHIBIT F

                   NUSA RESTATED CERTIFICATE OF INCORPORATION

                                    EXHIBIT G

                    TAX SHARING AND INDEMNIFICATION AGREEMENT

                                    EXHIBIT H

                             NSI SHAREHOLDER LISTING

NAME                  NUMBER OF NSI     PERCENTAGE       NUMBER OF POST-SPLIT
                       SHARES HELD       INTEREST      NUSA  SHARES TO BE ISSUED
                                                          IN DISTRIBUTION
                      -------------     ----------     -------------------------
Blake M. Roney           303,334          30.3334               303,334
Nedra Dee Roney          253,333          25.3333               253,333
Sandie N. Tillotson      141,667          14.1667               141,667
Craig Bryson              70,833           7.0833                70,833
Craig S. Tillotson        70,833           7.0833                70,833
Steven J. Lund            50,000           5.0000                50,000
Brooke R. Roney           50,000           5.0000                50,000
Kirk V. Roney             50,000           5.0000                50,000
Keith R. Halls            10,000           1.0000                10,000
                      -------------     ----------     -------------------------
        TOTALS         1,000,000            100%              1,000,000
EX-10.47

           Nu Skin Enterprises, Nu Skin International and Nu Skin USA
                   Employee Incentive Bonus Plan (the "Plan")
                             Effective July 1, 1998

Introduction:

         A performance  based incentive plan was introduced to Nu Skin Employees
         at the  beginning  of  1998.  The  employees  of Nu Skin  International
         ("NSI") and Nu Skin USA ("NSUSA") were  participants  in that plan. The
         acquisition  of NSI by Nu Skin Asia  Pacific  (name  changed to Nu Skin
         Enterprises  ("NSE")  led to the  termination  of  that  plan  and  the
         adoption of the Plan which is described below.

Purpose:

         The purpose of the Plan is to focus  employees on excellent,  sustained
         performance  that  leads  to  long-term   growth,   profitability   and
         stability.

Objectives:

         - To increase  revenue and  profit and to improve  the  efficiency  and
              effectiveness of operations
         - To maintain steady long-term growth
         - To create a performance based incentive program
         - To motivate employees

Employee Incentive Bonus Plan Summary:

         The Plan  includes a base portion and a stretch  portion.  The base and
         stretch format provides increased  incentive for superior  performance.
         The incentive  bonus that can be earned under the Plan is determined by
         how well the company,  departments  and employees  perform  relative to
         earnings  targets,  revenue  targets,  department  goals and individual
         goals.  Under the Plan, failure to achieve at least 90% of the earnings
         target disqualifies  employees from receiving an incentive bonus in any
         area of the four areas noted. Earnings are 40%, revenue 20%, department
         goals 20% and  individual  goals  20% of the base  portion  bonus.  The
         stretch  bonus is 60% based on  earnings  performance  and 40% based on
         revenue performance.

         The base portion applies when actual performance is greater than 90% of
         the target but does not exceed the target.  The stretch portion relates
         only to revenue and earnings goals and applies when actual  performance
         exceeds the target.  If the  earnings  performance  does not exceed the
         target no stretch  incentive  can be earned for  exceeding  the revenue
         target.  Individual  and  department  goals are not  applicable  to the
         stretch  portion as achievement of more than 100% of those goals is not
         possible.  If the actual  performance  for earnings  exceed 120% of the
         target a portion of the bonus will be  deferred  for those with a grade
         of 20 or higher.

         The  earnings   and  revenue   performance   targets  are   established
         semi-annually.  Department  and individual  goals are also  established
         every  six  months.  Employees  will be able to track  progress  toward
         achieving the targets by receiving on a quarterly  basis,  a percentage
         number that indicates actual performance compared to the targets.

         The maximum bonus,  expressed as a percentage of base salary,  that can
         be earned under the Plan is based on the position  held by the employee
         and the  grade  associated  with  the  position.  The  following  table
         contains the maximum percentage for the indicated grade categories.

             (Less than      (Less than        (Greater than
                100%)           120%)             120%)
  Grade         Base %         Stretch %      Double Stretch %      Maximum %
- ---------    ----------      -----------      ----------------      ---------
1-18            5.0% +           7.5% +             7.5% =             20.0%
19-22          10.0% +          15.0% +            15.0% =             40.0%
23-24, SC      15.0% +          22.5% +            22.5% =             60.0%
25-26, MC      20.0% +          30.0% +            30.0% =             80.0%
VP's, LC       30.0% +          50.0% +            50.0% =            130.0%
CFO, LC        35.0% +          60.0% +            60.0% =            155.0%
COO            40.0% +          75.0% +            75.0% =            190.0%

Deferred Bonuses:

         Stretch incentives earned when earnings and revenue performances exceed
         120% of the target will be deferred, in part, for employees with grades
         of 20 or higher. 1/3rd of the additional incentive is paid currently on
         March 15 along with any amounts  due for the stretch and base  portions
         and 1/3rd is paid in each of the two following  calendar  years as long
         as 90% of the earnings target is achieved during the following  year(s)
         and the  employee is employed by the company at the time the payment is
         made; otherwise the deferred portion is forfeited.

Employment Requirements:

         Employees must be currently  employed at the time the incentive is paid
         in order to receive the incentive bonus. The incentive plan was created
         to encourage  employees to be committed to Nu Skin's long-term  success
         and  should  function  as an  incentive  for the  employee  to remain a
         contributor.  Therefore,  an  employee  is not  eligible  to receive an
         incentive bonus if the employee terminates employment,  for any reason,
         prior to the date the incentive bonus is paid.

Individual and Department Goals:

         Employees must achieve at least 80 percent of each  individual  goal in
         order for that goal to count toward their incentive bonus.  Since goals
         are set at the  distinguished  level, 80 percent  achievement  reflects
         that the employee has performed at a "competent"  level. If an employee
         gets below 80 percent  achievement on a particular  goal,  that goal is
         not considered achieved and counts for zero. It is averaged in with the
         rest of the goals to determine  the total amount of incentive  bonus an
         employee receives.  At least 80% of all individual and department goals
         must be achieved to receive any  incentive  related to those areas.  In
         addition,  if employees  don't go through the process of setting  goals
         and  having  those  goals  approved  by their  managers,  they  will be
         ineligible for any kind of incentive bonus.

Eligible Participants:

         All  employees  of NSE,  NSI and  NSUSA who are  employed  prior to the
         beginning of the incentive period are eligible to participate.

Timing of bonus payments:

         The Plan  includes two  six-month  periods,  one ending June 30 and one
         ending December 31.

         Incentive  bonuses  earned  under  the  Plan,  if  any,  will  be  paid
         semi-annually on or near March 15 and September 15.

Other Compensation Issues:

         When appropriate and as approved by the Board of Directors annual merit
         increases  will be granted  effective the first pay period which starts
         in July (generally the second paycheck received in July). The amount of
         the  merit  increase  will  vary from year to year and will be based on
         various  relevant  factors,  as  determined  by  management,  including
         company performance, market conditions and employee performance.

         In the past Executive Management has generally provided a non-cash gift
         to employees in December. The value and nature of this gift can change.
         This  practice is expected to  continue  but could be  discontinued  or
         altered at anytime at the discretion of Executive Management.
EX-10.48

               AMENDMENT IN TOTAL AND COMPLETE RESTATEMENT OF THE
                           DEFERRED COMPENSATION PLAN

        THIS  AMENDMENT  IN  TOTAL  AND  COMPLETE  RESTATEMENT  OF THE  DEFERRED
COMPENSATION  PLAN  (hereinafter  referred  to as the  "Amended  Agreement")  is
entered  into  effective  the ___  day of  ___,  1998,  by and  between  NU SKIN
INTERNATIONAL,  INC., a Utah Corporation,  hereinafter  called "Company," and by
__________, hereinafter called "Employee."

                                   WITNESSETH:

        WHEREAS,   the  Company  and  the  Employee   entered  into  a  Deferred
Compensation  Plan  effective  as of  September  25, 1992 (the  "Plan"),  and an
Amendment No. 1 to Plan  effective as of April 4, 1997 and an Amendment No. 2 to
Plan  effective as of April 4, 1997 and the Company and the  Employee  desire to
amend and restate the Plan in total to incorporate all amendments and to include
affiliates of the Company within the terms of the Plan.

        THEREFORE  AND  IN  CONSIDERATION  of  the  premises,   and  the  mutual
covenants,  promises and conditions herein contained, the parties agree that the
Plan as  previously  amended  shall be amended in total and  restated  to become
effective as of the date first written above to read as follows:

        1.      TERM OF PLAN.  This Plan shall become  effective as of the above
                date and shall remain in effect  until the entire  amount of the
                Deferred   Compensation  Trust   (hereinafter   referred  to  as
                "Compensation  Trust") has been  distributed  to the Employee or
                his designated  beneficiary.  Employee  hereby accepts this Plan
                and  agrees to serve at the  discretion  of the  Company  and to
                devote his full time and talents to the  business  conducted  by
                the Company.

        2.      OTHER  AGREEMENTS.  This  Plan  shall  not  supersede  any other
                contract of  employment,  whether  written or oral,  between the
                Company  and  Employee.  However,  any  article or clause of any
                other  contract which may be in conflict with this Plan shall be
                deemed amended by this Plan as herein provided.

        3.      COMPENSATION  ACCOUNTS  AND TRUST.  Upon the  execution  of this
                Plan,  the Company will  establish  an Account on the  Company's
                books for the benefit of Employee (the "Compensation  Account").
                The  Compensation  Account  will contain two  sub-accounts;  the
                "Employee    Compensation    Sub-Account"   and   the   "Company
                Compensation   Sub-Account."  In  addition,  the  Company  shall
                establish   a  Trust  to  support  its   deferred   compensation
                obligation ("Compensation Trust").

        4.      EMPLOYEE  CONTRIBUTIONS.  Prior to the  beginning of each fiscal
                year of the Company  during which the Employee is employed,  the
                Employee may elect to defer a portion of the  compensation to be
                paid  to  the   Employee   for  the   coming   year   ("Employee
                Contribution").  The Employee  Contribution shall be credited by
                the  Company to the  Employee  Compensation  Sub-Account  at the
                times at which the compensation  would have been paid except for
                the deferral  election  (i.e., if the Employee elects to defer a
                portion of his normal bi-weekly  compensation  then the deferred
                portion   shall  be  credited  to  the   Employee   Compensation
                Sub-Account  on a bi-weekly  basis).  For purposes of the fiscal
                year in which this Plan is first  implemented,  the  election by
                the  Employee  shall be made within  thirty (30) days after this
                Plan is effective.

        5.      COMPANY CONTRIBUTIONS. Until this Plan is terminated as provided
                for  herein,  the  Company  will make a  contribution  ("Company
                Contributions") to the Company Compensation Sub-Account, subject
                to and based upon the continued profitability of the Company and
                the continued employment and performance of the Employee.  On or
                before the end of each fiscal year of the Company  during  which
                the Employee works,  the Board of Directors of the Company shall
                determine in their sole  discretion  an amount to be credited to
                the Company Compensation  Sub-Account for the fiscal year, which
                amount  shall not be less than  $1,000.00  per month  during the
                term of this Plan. Upon execution of this Plan, the Company will
                initially contribute to the Company Compensation Sub-Account the
                sum of $10,000.00.

        6.      CONTRIBUTIONS TO COMPENSATION TRUST. On at least a annual basis,
                the amount in the  Compensation  Account shall be contributed to
                the Compensation Trust.

        7.      ACCOUNTING.  At the end of each fiscal  year the  Company  shall
                notify the  Employee in writing as to the amount,  if any,  that
                has been credited to the Employee Compensation Sub-Account,  the
                Company   Compensation  Sub-  Account  and  contributed  to  the
                Compensation Trust for the past fiscal year and the total amount
                held in the  Compensation  Trust for the benefit of the Employee
                with the earnings  thereon.  The  accounting  shall  specify the
                vested portion of amounts held pursuant to the Plan.

        8.      NATURE OF EMPLOYER'S OBLIGATION. The Company's obligations under
                this Plan shall be an unfunded and

                unsecured  promise to pay.  The Company  shall not be  obligated
                under any circumstances to fund its financial  obligations under
                this Plan.  Any assets  which the  Company  may  acquire to help
                cover its financial liabilities are and remain general assets of
                the Company subject to the claims of its creditors.  Neither the
                Company nor the plan created by this Plan gives the Employee any
                beneficial  ownership interest in any asset of the Company.  All
                rights of  ownership  in any such  assets  are and remain in the
                Company.  All  assets  in the  Compensation  Account  and in the
                Compensation  Trust  shall  always be deemed to be assets of the
                Company  subject to corporate  general  creditors.  The Employee
                shall have no vested  right in the  Compensation  Account or the
                Compensation  Trust. The assets in the Compensation  Account and
                Compensation Trust shall be held pursuant to this Plan and shall
                remain the sole and exclusive  property of the Company and shall
                be subject to corporate general creditors.

        9.      EMPLOYEE RIGHT TO ASSETS.

                9.1.    The rights of the Employee,  any Designated  Beneficiary
                        of the Employee,  or any other person  claiming  through
                        the Employee  under this Plan,  shall be solely those of
                        an  unsecured  general  creditor  of  the  Company.  The
                        Employee, the Designated Beneficiary of the Employee, or
                        any other person  claiming  through the Employee,  shall
                        have the right to receive those payments specified under
                        this  Plan only  from the  Company,  and has no right to
                        look to any specific or special  property  separate from
                        the  Company  to satisfy a claim for  benefit  payments,
                        including but not limited to the Compensation Trust.

                9.2.    The Employee agrees that he, his Designated Beneficiary,
                        or any other person  claiming  through him shall have no
                        rights or beneficial  ownership  interest  whatsoever in
                        any general asset that the Company may acquire or use to
                        help support its financial  obligations under this Plan,
                        including but not limited to the Compensation Trust. Any
                        such  general  asset used or  acquired by the Company in
                        connection  with the  liabilities  it has assumed  under
                        this  Plan,  shall not be  deemed  to be held  under any
                        trust for the benefit of the Employee or his  Designated
                        Beneficiary.   Nor  shall  any  such  general  asset  be
                        considered   security   for  the   performance   of  the
                        obligations of the Company.  Any such asset shall remain
                        a  general,  unpledged,  and  unrestricted  asset of the
                        Company.

                9.3.    The  Employee  also  understands  and  agrees  that  his
                        participation  in the  acquisition  of any such  general
                        asset   for  the   Company   shall  not   constitute   a
                        representation   to   the   Employee,   his   Designated
                        Beneficiary, or any person claiming through the Employee
                        that any of them has a special or beneficial interest in
                        such general asset.

        10.     RETIREMENT  BENEFITS.   At  such  time  as  Employee  terminates
                employment  with the  Company  (which  time shall  hereafter  be
                referred  to  as  "Retirement  Date")  the  Company  will  pay a
                deferred   compensation   benefit   ("Retirement   Benefit")  to
                Employee. The amount of the Retirement Benefit shall be equal to
                the vested portion of the amount contributed to the Compensation
                Trust from the  Compensation  Account together with any earnings
                thereon  as  of  the  Retirement  Date  of  the  Employee.   The
                Retirement Benefit shall be paid to Employee in 60 equal monthly
                installments,  with the first  payment  commencing 30 days after
                the Employee  reaches his  Retirement  Date. The Company may, in
                its discretion,  accelerate any payments to the Employee and may
                accelerate  vesting of the benefits under the plan. In addition,
                the Company in its  discretion  may pay the  Retirement  Benefit
                prior to termination of Employee's  employment with the Company.
                The Company may, in its  discretion,  accelerate any payments to
                the Employee and may  accelerate  vesting of the benefits  under
                the plan.

        11.     DISABILITY  BENEFITS.  If it is determined using social security
                standards that the Employee is permanently and totally  disabled
                and unable to continue to perform his duties in the Company, and
                on the express  condition that the Employee has satisfied all of
                the covenants,  conditions  and promises  contained in this Plan
                (to the extent applicable) the Company shall pay to the Employee
                the vested portion of the amount contributed to the Compensation
                Trust from the  Compensation  Account together with any earnings
                thereon   as  of  the  date  that   disability   is   determined
                ("Disability Benefit").  The Disability Benefit shall be paid to
                the  Employee in 60 equal  monthly  installments  to commence 30
                days after  disability is established to the satisfaction of the
                Company.  The Company  may, in its  discretion,  accelerate  any
                payments  to the  Employee  and may  accelerate  vesting  of the
                benefits under the plan.

        12.     DEATH BENEFITS.

                12.1.   Pre-retirement death benefit. Upon the death of Employee
                        prior to his  Retirement  Date, a Death Benefit shall be
                        paid to Employee's estate (or his

                        designated beneficiary) in an amount equal to sum of the
                        following ("Death Benefit"):

                        12.1.1. The amount contributed to the Compensation Trust
                                from  the  Employee   Compensation   Sub-Account
                                together  with any  earnings  thereon  as of the
                                date of the Employee's death; and

                        12.1.2. the  greater  of (a) the  vested  portion of the
                                amount  contributed  to the  Compensation  Trust
                                from the Compensation  Account together with any
                                earnings   thereon   as  of  the   date  of  the
                                Employee's death; or (b) an amount equal to five
                                times the average of the Employee's  Base Salary
                                for the three most recent years.

                The Death Benefit shall be paid in 60 equal monthly installments
        to commence 30 days after the death of Employee. The Company may, in its
        discretion,  accelerate any payments due and may  accelerate  vesting of
        the benefits under the plan.

                12.2.   Post-retirement  death  benefit.  If Employee dies after
                        his  Retirement  Date,  the  Employee's  estate  (or his
                        designated beneficiary) shall be entitled to receive the
                        remaining   unpaid  vested  portion  of  the  Retirement
                        Benefit.  The remaining Retirement Benefit shall be paid
                        to the Employee's estate (or his Designated Beneficiary)
                        on the same basis as it was being  paid to the  Employee
                        as of Employee's  Retirement  Date.  The Company may, in
                        its  discretion,  accelerate  any  payments  due and may
                        accelerate vesting of the benefits under the plan.

        13.    VESTING. Employee's right to receive the Benefits hereunder shall
               vest as follows:

                13.1.   The  Employee  shall  be  100%  vested  in  all  amounts
                        contributed to the Employee Compensation Sub-Account.

                13.2.   The Employee  shall vest 100% in amounts  contributed to
                        the Company Compensation Sub-Account if the Employee has
                        been  continuously  employed  with the Company  from the
                        date of the Plan  until  the  earlier  of the  following
                        events:

                        13.2.1  The Employee attains 60 years of age; or

                        13.2.2  The Employee has been  continuously  employed by
                                the Company for a period of ten (10) years.

                        13.2.3  The Employee's death or disability as defined in
                                the Plan.

                13.3.   No  amounts  contributed  to  the  Company  Compensation
                        Sub-Account  shall  vest  unless the  employee  has been
                        continuously  employed by the  Company  from the date of
                        the Plan until the events  specified in  paragraph  13.2
                        above.

                13.4.   Notwithstanding  paragraphs  13.1,  13.2 and 13.3 above,
                        Employee shall forfeit all benefits  accruing under this
                        Plan if at any  time  during  his  employment  with  the
                        Company, Employee (a) directly or indirectly enters into
                        the  employment  of or owns any  interest  in any  other
                        company, business or corporation which competes directly
                        or indirectly  with the business of the Company,  or (b)
                        the Employee  allows the association of his name with or
                        renders any service or assistance or advice,  whether or
                        not for consideration, to any other corporation, company
                        or business which company, business or corporation is in
                        competition with the Company.

        14.     NATURE  OF  BENEFITS.  It  is  expressly  understood  that  when
                Benefits  provided for herein are  payable,  they are payable on
                account of the past  services of Employee and are not payable on
                account of services to be rendered  after the date the  Employee
                retires or terminates. Further, all amounts to be paid hereunder
                do  not  depend  on  Employee  serving  as a  consultant  or the
                Employee  serving  in any  capacity  for the  Company  after the
                Employee's   Retirement.    Benefits   payable   hereunder   are
                specifically meant to be paid upon the termination,  retirement,
                death or disability of the Employee as deferred compensation.

        15.     NONASSIGNABILITY.   It  is  expressly   understood   and  agreed
                hereunder  that the  Benefits  derived  from  this  Plan are not
                subject to  attachment  for payment of any debts or judgments of
                Employee and neither Employee nor the Employee's spouse or heirs
                shall have any right to transfer, modify, anticipate,  encumber,
                or assign any of the Benefits or rights  hereunder.  None of the
                payments which may be due to the Employee shall be transferrable
                by operation of law in the event the Employee becomes  insolvent
                or bankrupt.

        16.     MERGER  OR  CONSOLIDATION.   In  the  event  the  Company  shall
                reorganize,  consolidate  or merge with any other  company  this
                Plan shall  become an  obligation  of the new  company or of any
                company  taking  over the  duties  and  responsibilities  of the
                Company.  The Company  agrees that if any of these events occur,
                Employee may request that a Rabbi trust be  established  to hold
                the Benefits.

        17.     LIQUIDATION  AND  INSOLVENCY.  In the  event  the  Company  must
                liquidate  due to  insolvency  or events  resulting in an act of
                bankruptcy, or in the event the Company becomes insolvent and is
                incapable of paying its bills and obligations, then this Amended
                Agreement  shall  terminate and shall be considered as fully and
                completely discharged.

        18.     PAYMENTS TO OTHER  PERSONS.  If the Company  shall find that any
                person  to whom any  payment  is to be made  under  this Plan is
                unable to care for his affairs  because of illness or  accident,
                or is a minor,  any Benefit  due (unless a prior claim  therefor
                shall have been made by a duly appointed guardian,  committee or
                other legal  representative) may be paid to the spouse, a child,
                a parent, or a brother or sister, or to any person deemed by the
                Company to have  incurred  expenses  for such  person  otherwise
                entitled  to  payment,  in such  manner and  proportions  as the
                Company  may  determine.  Any such  payment  shall be a complete
                discharge of the liabilities of the Company under this Plan.

        19.     LIMITATIONS  OF THIS PLAN.  Nothing  contained  herein  shall be
                construed as conferring  upon the Employee the right to continue
                in the employ of the Company in any capacity.

        20.     OTHER BENEFITS DETERMINED BY COMPENSATION.  All amounts credited
                to the Account under this Plan shall not be deemed to be part of
                the Employee's  regular annual  compensation  for the purpose of
                computing  benefits  to  which  he may  be  entitled  under  any
                pension, profit sharing, 401(k) plan or other arrangement of the
                Company for the benefit of its employees.

        21.     BOARD OF  DIRECTORS  AUTHORITY.  The Board of  Directors  of the
                Company  shall  have full  power  and  authority  to  interpret,
                construe and  administer and amend  prospectively  this Plan and
                the Board's  interpretations and construction hereof and actions
                hereunder shall be binding and conclusive on all persons for all
                purposes.  No Employee,  representative  or agent of the Company
                shall be liable to any person for any action taken or omitted in
                connection with the

                interpretation   and   administration   of  this   Plan   unless
                attributable  to his  own  willful  misconduct  or  lack of good
                faith.

        22.     AMENDMENT. During the lifetime of the employee, this Plan may be
                amended or revoked at any time,  in whole or part, by the mutual
                written agreement of the parties.

        23.     BINDING  EFFECT.  This Plan  shall be binding  upon the  parties
                hereto,   their   heirs,   assigns,    successors,    executors,
                administrators  and  they  shall  agree to  execute  any and all
                instruments  necessary for the  fulfillment of the terms of this
                Plan.

        24.     APPLICABLE  LAW. This Plan shall be construed in accordance with
                and governed by the laws of the State of Utah.

        25.     COMPENSATION  TRUST.  The Company may effect such  amendments to
                the  Compensation  Trust  Agreement  dated September 23, 1993 as
                convenient  or  required  to be  consistent  with  this  Amended
                Agreement  and/or is  required  to make or  continue to make the
                Compensation Trust Agreement in compliance with Internal Revenue
                Service   Revenue   Procedure   92-64  or  any   amendments   or
                replacements thereto.

        26.     LEAVE OF ABSENCE.  For all purposes of this  Amended  Agreement,
                there shall be included as a year in which the  Employee  works,
                any year in which the  Employee is on leave of absence  from the
                Company and is serving as a full-time missionary for any legally
                recognized   ecclesiastical   organization.   Further,  for  all
                purposes of this Amended  Agreement,  there shall be included in
                the time the  Employee  is deemed  continuously  employed by the
                Company  any time in which the  Employee  is on leave of absence
                from the Company and is serving as a  full-time  missionary  for
                any  legally  recognized  ecclesiastical  organization.  For all
                purposes of this  Amended  Agreement,  whenever  the Employee is
                deemed employed by the Company while the Employee is on leave of
                absence  from  the  Company  and  is  serving  as a  full-  time
                missionary   for   any   legally    recognized    ecclesiastical
                organization,  the Base Salary of the Employee shall be the Base
                Salary in effect  immediately  prior to the commencement of such
                leave of absence.

        27.     AFFILIATES. For all purposes of this Amended Agreement, the term
                "Company  Contributions"  will include all  contributions to the
                Company  Compensation  Sub-Account  by  the  Company  or by  any
                Affiliate of the

                Company.  Further, the term "Base Salary" shall include the Base
                Salary  received by Employee from the Company or by an Affiliate
                of the  Company.  An  Affiliate of the Company is a company that
                directly  or  indirectly,  through  one or more  intermediaries,
                controls,  or is controlled  by, or is under common control with
                the Company.

        IN WITNESS  WHEREOF the parties  hereto have set their hands the day and
year first above written.

                                    COMPANY:

                                            NU SKIN INTERNATIONAL, INC.,

                                            By ___________________________
                                            Its___________________________

                                    EMPLOYEE:

                                               ___________________________

                             BENEFICIARY DESIGNATION

ENDORSEMENT:

        The Employee pursuant to that certain Deferred Compensation Plan entered
into on the 25th day of  September,  1992,  by NU SKIN  INTERNATIONAL,  INC. and
Employee does hereby elect the following beneficiary: _________________________.

                                    EMPLOYEE:

                                               ___________________________

                DEFERRED COMPENSATION CONTRIBUTION RECONCILIATION

TO:   __________________(Employee)
DATE: September 25, 1992

        The  amounts  which  have  been   credited   pursuant  to  the  Deferred
Compensation Plan for your benefit are as follows:

             DEFERRED COMPENSATION PLAN CONTRIBUTION RECONCILIATION
================================================================================
NAME OF ACCOUNT          AMOUNT                 ACCUMULATED          VESTED
                         CONTRIBUTED            VALUE                PERCENTAGE
                         TO DATE
======================== ====================== ==================== ===========
Employee                                                                 100%
Compensation Sub
Account

Company
Compensation Sub
Account 1992

Company
Compensation Sub
Account  1993

Company
Compensation Sub
Account 1994

Company
Compensation Sub
Account  1995

Company
Compensation Sub
Account 1996

Company
Compensation Sub
Account 1997

Company
Compensation Sub
Account 1998

         DEFERRED COMPENSATION PLAN CONTRIBUTION RECONCILIATION (Cont.)

Company
Compensation Sub
Account 1999

Company
Compensation Sub
Account 2000

Company
Compensation Sub
Account 2001

Company
Compensation Sub
Account 2002

Company
Compensation Sub
Account 2003

        This  reconciliation  reflects the amounts as set forth on the books and
records of the Company as of the date set forth above and does not guarantee the
amount or availability of any benefit under the Plan. The amount or availability
of any benefit  under the Plan must be  determined by reference to the terms and
conditions of the Plan.
EX-10.49

                           DEFERRED COMPENSATION PLAN
                             (New Participant Form)

        THIS DEFERRED  COMPENSATION PLAN (hereinafter  referred to as "Plan") is
entered  into  effective  this ____ day of ____,  19__ , by and  between NU SKIN
INTERNATIONAL,  INC., a Utah  corporation,  hereinafter  called "Company" and by
[Name of Employee], hereinafter called "Employee".

                                   WITNESSETH:

        FOR  AND  IN  CONSIDERATION  of  the  mutual  covenants,   promises  and
conditions herein contained, the parties agree as follows:

        1. TERM OF PLAN.  This Plan shall become  effective as of the above date
and shall remain in effect until the entire amount of the Deferred  Compensation
Trust (hereinafter  referred to as "Compensation Trust") has been distributed to
the Employee or his designated beneficiary, or forfeited to the Company pursuant
to the terms of this Plan. Employee hereby accepts this Plan and agrees to serve
at the  discretion of the Company and to devote his full time and talents to the
business conducted by the Company.

        2. OTHER  AGREEMENTS,  SUPERSEDURE.  This Plan shall not  supersede  any
other contract of employment,  whether written or oral,  between the Company and
Employee.  However,  any article or clause of any other contract which may be in
conflict with this Plan shall be deemed amended by this Plan as herein provided.

        3. COMPENSATION ACCOUNTS AND TRUST. Upon the execution of this Plan, the
Company  will  establish  an Account on the  Company's  books for the benefit of
Employee (the "Compensation Account"). The Compensation Account will contain two
sub-accounts;   the  "Employee   Compensation   Sub-Account"  and  the  "Company
Compensation   Sub-Account."  In  addition,  the  Company  shall  establish  the
Compensation  Trust to facilitate the  performance of its deferred  compensation
obligation.  The Compensation  Trust may be amended as convenient or required to
permit the inclusion therein of plans similar to the Plan as a "Plan" as defined
in the Compensation Trust agreement.

        4. EMPLOYEE CONTRIBUTIONS. Prior to the beginning of each fiscal year of
the Company  during which the  Employee is  employed,  the Employee may elect to
defer a portion of the  compensation  to be paid to the  Employee for the coming
year ("Employee  Contribution").  The Employee Contribution shall be credited by
the Company to the Employee  Compensation  Sub-Account at the times at which the
compensation would have been paid except for the deferral election (i.e., if the
Employee elects to defer a

portion of his normal bi-weekly  compensation then the deferred portion shall be
credited to the Employee  Compensation  Sub-Account on a bi-weekly  basis).  For
purposes  of the  fiscal  year in  which  this  Plan is first  implemented,  the
election by the Employee  shall be made within  thirty (30) days after this Plan
is effective.

        5. COMPANY CONTRIBUTIONS.  Until this Plan is terminated as provided for
herein,  the Company will make a contribution  ("Company  Contributions") to the
Company  Compensation  Sub-Account,  subject  to and  based  upon the  continued
profitability of the Company and the continued employment and performance of the
Employee,  which Company Contributions shall be as follows: On or before the end
of each fiscal year of the Company during which the Employee works, the Board of
Directors of the Company shall  determine in their sole  discretion an amount to
be credited to the Company  Compensation  Sub-Account for the fiscal year, which
amount  shall  not be less  than ten  percent  (10%) of the Base  Salary  of the
Employee  for  the  fiscal  year,  determined  prior  to  the  deferral  of  any
compensation  pursuant to this Plan,  and exclusive of all bonuses,  commissions
and other  compensation paid to the Employee.  For purposes of this paragraph 5,
there shall be included as a year in which the Employee works, any year in which
the  Employee  is on leave of  absence  from the  Company  and is  serving  as a
full-time missionary for any legally recognized ecclesiastical organization, and
there shall be credited to the  Company  Compensation  Sub-Account  for any such
year an  amount  not less  than ten  percent  (10%)  of the Base  Salary  of the
Employee  for the most recent  preceding  fiscal year in which the  Employee was
employed throughout the year by the Company.

        For all purposes of this Agreement,  the term Company Contributions will
include all contributions to the Company Compensation Sub-Account by the Company
or by any Affiliate of the Company.  Further, the term Base Salary shall include
the Base Salary  received by Employee from the Company or by an Affiliate of the
Company.  An Affiliate of the Company is a company that directly or  indirectly,
through one or more intermediaries,  controls,  or is controlled by, or is under
common control with the Company.

        6.     CONTRIBUTIONS TO COMPENSATION TRUST.  On at least a
annual basis, the amount in the Compensation Account shall be
contributed to the Compensation Trust.

        7.  ACCOUNTING.  At the end of each fiscal year the Company shall notify
the Employee in writing as to the amount,  if any, that has been credited to the
Employee  Compensation  Sub-Account,  the Company  Compensation  Sub-Account and
contributed  to the  Compensation  Trust for the past  fiscal year and the total
amount held in the  Compensation  Trust for the benefit of the Employee with the
earnings  thereon.  The  accounting  shall specify the vested portion of amounts
held pursuant to the Plan.

        8. NATURE OF COMPANY'S OBLIGATION.  The Company's obligations under this
Plan shall be an unfunded and unsecured promise to pay. The Company shall not be
obligated under any  circumstances to fund its financial  obligations under this
Plan.  Any assets  which the  Company  may  acquire to help cover its  financial
liabilities  are and remain general assets of the Company  subject to the claims
of its  creditors.  Neither the Company nor the Plan  created  hereby  gives the
Employee any  beneficial  ownership  interest in any asset of the  Company.  All
rights of ownership in any such assets are and remain in the Company. All assets
in the Compensation Account and in the Compensation Trust shall always be deemed
to be assets of the Company subject to the general creditors of the Company. The
Employee  shall  have  no  vested  right  in  the  Compensation  Account  or the
Compensation  Trust.  The assets in the  Compensation  Account and  Compensation
Trust  shall  be held  pursuant  to this  Plan  and  shall  remain  the sole and
exclusive  property  of the Company  and shall be subject to  corporate  general
creditors.

        9.     EMPLOYEE RIGHT TO ASSETS.

               a. The rights of the Employee,  any Designated Beneficiary of the
        Employee,  or any other person claiming  through the Employee under this
        Plan,  shall be solely  those of an  unsecured  general  creditor of the
        Company. The Employee,  the Designated  Beneficiary of the Employee,  or
        any other person claiming through the Employee,  shall have the right to
        receive those payments  specified under this Plan only from the Company,
        and has no right to look to any  specific or special  property  separate
        from the Company to satisfy a claim for benefit payments,  including but
        not limited to the Compensation Trust.

               b. The Employee  agrees that he, his Designated  Beneficiary,  or
        any other person claiming through him shall have no rights or beneficial
        ownership interest  whatsoever in any general asset that the Company may
        acquire or use to help  support  its  financial  obligations  under this
        Plan,  including  but not limited to the  Compensation  Trust.  Any such
        general  asset used or acquired by the  Company in  connection  with the
        liabilities  it has assumed  under this Plan,  shall not be deemed to be
        held under any trust for the benefit of the  Employee or his  Designated
        Beneficiary. Nor shall any such general asset be considered security for
        the performance of the obligations of the Company.  Any such asset shall
        remain a general, unpledged, and unrestricted asset of the Company.

               c.  The   Employee   also   understands   and  agrees   that  his
        participation  in the  acquisition  of any such  general  asset  for the
        Company  shall not  constitute a  representation  to the  Employee,  his
        Designated Beneficiary, or any person claiming through the Employee that
        any of them has a special or

        beneficial interest in such general asset.

        10. RETIREMENT BENEFITS.  At such time as Employee terminates employment
with the Company  (which  time shall  hereafter  be  referred to as  "Retirement
Date")  the  Company  will  pay a  deferred  compensation  benefit  ("Retirement
Benefit") to Employee.  The amount of the  Retirement  Benefit shall be equal to
the vested portion of the amount  contributed to the Compensation Trust from the
Compensation  Account  together with any earnings  thereon as of the  Retirement
Date of the  Employee.  The  Retirement  Benefit shall be paid to Employee in 60
equal monthly installments,  with the first payment commencing 30 days after the
Employee  reaches  his  Retirement  Date.  The Company  may, in its  discretion,
accelerate  any  payments  to the  Employee  and may  accelerate  vesting of the
benefits under the plan. In addition,  the Company in its discretion may pay the
Retirement  Benefit  prior to  termination  of  Employee's  employment  with the
Company.  The Company  may, in its  discretion,  accelerate  any payments to the
Employee and may accelerate vesting of the benefits under the plan.

        11.  DISABILITY  BENEFITS.  If it is  determined  using social  security
standards  that the Employee is permanently  and totally  disabled and unable to
continue to perform his duties in the Company, and on the express condition that
the  Employee  has  satisfied  all of the  covenants,  conditions  and  promises
contained in this Plan (to the extent  applicable)  the Company shall pay to the
Employee the vested portion of the amount  contributed to the Compensation Trust
from the Compensation  Account together with any earnings thereon as of the date
that disability is determined  ("Disability  Benefit").  The Disability  Benefit
shall be paid to the Employee in 60 equal  monthly  installments  to commence 30
days after  disability is established to the  satisfaction  of the Company.  The
Company may, in its discretion,  accelerate any payments to the Employee and may
accelerate vesting of the benefits under the plan.

        12.    DEATH BENEFITS.

               a. Pre-retirement death benefit. Upon the death of Employee prior
        to his  Retirement  Date, a Death  Benefit  shall be paid to  Employee's
        estate (or his designated  beneficiary) in an amount equal to sum of the
        following ("Death Benefit"):

                      (i) The amount  contributed to the Compensation Trust from
                      the Employee  Compensation  Sub-Account  together with any
                      earnings  thereon as of the date of the Employee's  death;
                      and

                      (ii) the  greater of (a) the vested  portion of the amount
                      contributed   to   the   Compensation   Trust   from   the
                      Compensation Account together with any

                      earnings  thereon as of the date of the Employee's  death;
                      or (b) an amount  equal to five  times the  average of the
                      Employee's Base Salary for the three most recent years.

               The Death Benefit shall be paid in 60 equal monthly  installments
        to commence 30 days after the death of Employee. The Company may, in its
        discretion,  accelerate any payments due and may  accelerate  vesting of
        the benefits under the plan.

               b.  Post-retirement  death  benefit.  If Employee  dies after his
        Retirement Date, the Employee's  estate (or his designated  beneficiary)
        shall be entitled to receive the remaining  unpaid vested portion of the
        Retirement  Benefit.  The remaining  Retirement Benefit shall be paid to
        the Employee's estate (or his Designated  Beneficiary) on the same basis
        as it was being paid to the Employee as of Employee's  Retirement  Date.
        The Company may, in its discretion,  accelerate any payments due and may
        accelerate vesting of the benefits under the plan.

               c. For the  purposes of this  Section 12, the  Employee  shall be
        deemed  employed by the Company at any time during which the Employee is
        on leave of absence  from the  Company  and is  serving  as a  full-time
        missionary for any legally recognized  ecclesiastical  organization,  at
        the Base  Salary  of the  employee  in effect  immediately  prior to the
        commencement of such leave of absence.

        13. VESTING.  Employee's  right to receive the Benefits  hereunder shall
vest as follows:

               1. The Employee  shall be 100% vested in all amounts  contributed
        to the Employee Compensation Sub-Account.

               2. The  Employee  shall vest 100% in amounts  contributed  to the
        Company  Compensation  Sub-Account if the Employee has been continuously
        employed with the Company from the date of the Plan until the earlier of
        the following events:

                      (a)    The Employee attains 60 years of age; or

                      (b) The  Employee  has been  continuously  employed by the
               Company for a period of twenty (20) years.

                      (c) The  Employee's  death or disability as defined in the
               Plan.

               3. No amounts contributed to the Company Compensation Sub-Account
        shall vest unless the  employee  has been  continuously  employed by the
        Company from the date of the

        Plan until the events specified in paragraph 13.2 above.

               4. Notwithstanding paragraphs 13.1, 13.2 and 13.3 above, Employee
        shall  forfeit  all  benefits  accruing  under  this Plan if at any time
        during  his  employment  with the  Company,  Employee  (1)  directly  or
        indirectly  enters into the  employment  of or owns any  interest in any
        other  company,  business  or  corporation  which  competes  directly or
        indirectly with the business of the Company,  or (2) the Employee allows
        the association of his name with or renders any service or assistance or
        advice,  whether  or not for  consideration,  to any other  corporation,
        company  or  business  which  company,  business  or  corporation  is in
        competition with the Company.

               5. For purposes of this  paragraph 13, there shall be included in
        the time the Employee is deemed continuously employed by the Company any
        time in which the  Employee is on leave of absence  from the Company and
        is  serving  as  a  full-time  missionary  for  any  legally  recognized
        ecclesiastical organization.

        14. NATURE OF BENEFITS.  It is expressly  understood  that when Benefits
provided  for  herein  are  payable,  they are  payable  on  account of the past
services of  Employee  and are not payable on account of services to be rendered
after the date the Employee  retires or terminates.  Further,  all amounts to be
paid hereunder do not depend on Employee serving as a consultant or the Employee
serving  in any  capacity  for the  Company  after  the  Employee's  Retirement.
Benefits  payable  hereunder  are  specifically   meant  to  be  paid  upon  the
termination,  retirement,  death  or  disability  of the  Employee  as  deferred
compensation.

        15. INVESTMENT  DISCRETION.  All amounts contributed to the Contribution
Account  under this Plan,  and any and all  earnings  thereon may be invested or
utilized by the Company as the Company, in its sole and absolute discretion, may
determine,  including,  without  limitation,  in any aspect of the  business  or
operations of the Company. The Company may exercise this discretion to determine
the amount of earnings on any amounts  contributed to the  Contribution  Account
for any period.

        16.  NONASSIGNABILITY.  It is expressly  understood and agreed hereunder
that the  Benefits  derived  from this Plan are not  subject to  attachment  for
payment of any debts or  judgments  of  Employee  and neither  Employee  nor the
Employee's spouse or heirs shall have any right to transfer, modify, anticipate,
encumber,  or  assign  any of the  Benefits  or  rights  hereunder.  None of the
payments which may be due to the Employee shall be transferrable by operation of
law in the event the Employee becomes insolvent or bankrupt.

        17. MERGER OR CONSOLIDATION.  In the event the Company shall reorganize,
consolidate or merge with any other company this Plan shall become an obligation
of the new company or of any company taking over the duties and responsibilities
of the Company.  The Company agrees that if any of these events occur,  Employee
may request that a Rabbi trust be established to hold the Benefits.

        18. LIQUIDATION AND INSOLVENCY.  In the event the Company must liquidate
due to insolvency or events  resulting in an act of bankruptcy,  or in the event
the  Company  becomes  insolvent  and is  incapable  of  paying  its  bills  and
obligations,  then this  Agreement  shall  terminate  and shall be considered as
fully and completely discharged.

        19. PAYMENTS TO OTHER PERSONS. If the Company shall find that any person
to whom any  payment  is to be made  under  this  Plan is unable to care for his
affairs because of illness or accident, or is a minor, any Benefit due (unless a
prior  claim  therefor  shall  have  been  made  by a duly  appointed  guardian,
committee or other legal  representative)  may be paid to the spouse, a child, a
parent,  or a brother or sister,  or to any person deemed by the Company to have
incurred expenses for such person otherwise entitled to payment,  in such manner
and  proportions  as the  Company may  determine.  Any such  payment  shall be a
complete discharge of the liabilities of the Company under this Plan.

        20.  LIMITATIONS  OF  THIS  PLAN.  Nothing  contained  herein  shall  be
construed as conferring upon the Employee the right to continue in the employ of
the Company in any capacity.

        21. OTHER BENEFITS  DETERMINED BY COMPENSATION.  All amounts credited to
the  Account  under this Plan  shall not be deemed to be part of the  Employee's
regular annual  compensation  for the purpose of computing  benefits to which he
may be  entitled  under  any  pension,  profit  sharing,  401(k)  plan or  other
arrangement of the Company for the benefit of its employees.

        22. BOARD OF DIRECTORS AUTHORITY.  The Board of Directors of the Company
shall have full power and authority to interpret,  construe and  administer  and
amend  prospectively this Plan and the Board's  interpretations and construction
hereof and actions  hereunder shall be binding and conclusive on all persons for
all  purposes.  No  Employee,  representative  or agent of the Company  shall be
liable to any  person for any action  taken or  omitted in  connection  with the
interpretation  and  administration of this Plan unless  attributable to his own
willful misconduct or lack of good faith.

        23.  AMENDMENT.  During the lifetime of the  employee,  this Plan may be
amended  or  revoked  at any  time,  in  whole or part,  by the  mutual  written
agreement of the parties.

        24. BINDING EFFECT.  This Plan shall be binding upon the parties hereto,
their heirs, assigns, successors, executors, administrators and they shall agree
to execute any and all instruments necessary for the fulfillment of the terms of
this Plan.

        25.  APPLICABLE LAW. This Plan shall be construed in accordance with and
governed by the laws of the State of Utah.

        26.  COMPENSATION  TRUST.  The Company may effect such amendments to the
Compensation  Trust Agreement dated September 23, 1993 as convenient or required
to be  consistent  with this  Amended  Agreement  and/or is  required to make or
continue to make the Compensation Trust Agreement in compliance with Internal

Revenue  Service  Revenue  Procedure  92-64 or any  amendments  or  replacements
thereto.

        IN WITNESS  WHEREOF the parties  hereto have set their hands the day and
year first above written.

                                    COMPANY:

                                            NU SKIN INTERNATIONAL, INC.

                                            By ______________________________
                                               Its___________________________

                                    EMPLOYEE:

                                            ______________________________
                                            [Name of Employee]

                             BENEFICIARY DESIGNATION

ENDORSEMENT:

        The Employee pursuant to that certain Deferred Compensation Plan entered
into  on the  day of , 19 , by and  between  NU  SKIN  INTERNATIONAL,  INC.  and
Employee, does hereby designate the following beneficiary:

                                    EMPLOYEE:

                                            ______________________________
                                            [Name of Employee]

                       DEFERRED COMPENSATION CONTRIBUTION RECONCILIATION

TO:            [Name of Employee]
DATE:

        The  amounts  which  have  been   credited   pursuant  to  the  Deferred
Compensation Plan for your benefit are as follows:

             DEFERRED COMPENSATION PLAN CONTRIBUTION RECONCILIATION
================================================================================
NAME OF ACCOUNT           AMOUNT               ACCUMULATED        VESTED
                          CONTRIBUTED          VALUE              PERCENTAGE
                          TO DATE
========================= ==================== ================== ==============
Employee                                                               100%
Compensation Sub
Account

Company
Compensation Sub
Account 1998

Company
Compensation Sub
Account 1999

Company
Compensation Sub
Account 2000

Company
Compensation Sub
Account 2001

        This  reconciliation  reflects the amounts as set forth on the books and
records of the Company as of the date set forth above and does not guarantee the
amount or availability of any benefit under the Plan. The amount or availability
of any benefit  under the Plan must be  determined by reference to the terms and
conditions of the Plan.

EX-10.50

                 AMENDMENT IN TOTAL AND COMPLETE RESTATEMENT OF
                           NU SKIN INTERNATIONAL, INC.
                               COMPENSATION TRUST

        This  Amendment  in  Total  and  Complete  Restatement  of the  Nu  Skin
International,  Inc.  Compensation  Trust  is  made  as  of  this  ____  day  of
_____________,  1998, by and between Nu Skin  International,  Inc.  (hereinafter
called the  "Company"),  whose  address is 75 West Center  Street,  Provo,  Utah
84606, and Blake M. Roney, Steven J. Lund and Keith R. Halls (hereinafter called
the "Trustee").

        The Company created the Nu Skin International,  Inc.  Compensation Trust
on the 23rd day of September, 1993 (hereinafter called the "Trust"), and desires
to amend the Trust, in total, as follows:

                                           RECITALS:

        WHEREAS  the Company has  adopted  non-qualified  deferred  compensation
plans (copies of which are attached  hereto) for some of the highly  compensated
employees or a select management group of the Company  (hereinafter  referred to
as the  "Plans").  The  Company may  hereafter  adopt  additional  non-qualified
deferred  compensation plans which may participate in this Trust upon receipt by
the  Trustees  of a copy of the Plan from the  Company  and the  approval of the
Trustees without additional action by the Company.

        WHEREAS the Company has incurred or expects to incur liability under the
terms of such Plans with respect to the individual participating in such Plans.

        WHEREAS the Company  wishes to establish  the Trust and to contribute to
the  Trust  assets  that  shall be held  herein  subject  to the  claims  of the
Company's creditors in the event of the Company's insolvency, as herein defined,
until paid to Plan  participants  and their  beneficiaries in such manner and at
such times as specified in the Plans.

        WHEREAS  it is the  intention  of the  parties  that  this  Trust  shall
constitute an unfunded  arrangement and shall not affect the status of the Plans
as unfunded plans maintained for the purpose of providing deferred  compensation
for a select group of management or highly compensated employees for purposes of
Title I of the Employee Retirement Income Security Act of 1974.

        WHEREAS it is the intention of the Company to make  contributions to the
Trust to provide  itself  with a source of funds to assist in the meeting of its
liabilities under the Plans.

        NOW THEREFORE  the parties do hereby  establish the Trust and agree that
the Trust shall be comprised, held and disposed of as follows:

Section 1.  ESTABLISHMENT OF TRUST.

        (a) The Company  hereby  deposits  with the Trustee and Trust the sum of
$10.00,  which will become the  principal of the trust to be held,  administered
and disposed of by the Trustee as provided in this Trust Agreement.
        (b) The Trust hereby  established is revocable by the Company,  it shall
become irrevocable upon a Change of Control as defined herein.

        (c) The Trust is intended to be a grantor trust, of which the Company is
the grantor,  within the meaning of subpart E, part I,  subchapter J, chapter 1,
subtitle  A of the  Internal  Revenue  Code of 1986,  as  amended,  and shall be
construed accordingly.

        (d) The principal of the Trust, and any earnings thereon,  shall be held
separate and apart from other funds of the Company and shall be used exclusively
for the  uses  and  purposes  of Plan  participants  and  general  creditors  as
hereinafter set forth. Plan participants and their  beneficiaries  shall have no
preferred claim on, or any beneficial ownership in, any assets of the Trust. Any
rights created under the Plans and this Trust  Agreement shall be mere unsecured
contractual  rights of Plan  participants  and their  beneficiaries  against the
Company.  Any  assets  held by the Trust  will be  subject  to the claims of the
Company's  general  creditors  under  Federal  and  State  law in the  event  of
Insolvency, as defined in Section 3(a) herein.

        (e) The Company,  in its sole discretion,  may at any time, or from time
to time,  make  additional  deposits of cash or other property in Trust with the
Trustee to augment the principal to be held, administered and disposed of by the
Trustee as  provided in this Trust  Agreement.  Neither the Trustee nor any plan
participant  or  beneficiary  shall  have any  right to compel  such  additional
deposits.

Section 2.  PAYMENTS TO PLAN PARTICIPANTS AND THEIR
            BENEFICIARIES.

        (a) The  Company  shall  deliver to the  Trustee a copy of the  Deferred
Compensation  Plan for each Plan  participant that indicates the amounts payable
in respect to each Plan participant (and his or her beneficiaries),  the form in
which such amount is to be paid as provided for or available  under the Plan(s),
and the time of  commencement  for payment of such amounts.  Except as otherwise
provided  herein,  the Trustee shall make payments to the Plan  participants and
their  beneficiaries  in  accordance  with the  Plans.  The  Trustee  shall make
provisions  for the reporting and  withholding  of any Federal,  State and local
taxes  that may be  required  to be  withheld  with  respect  to the  payment of
benefits

pursuant  to the  terms of the  Plans and  shall  pay  amounts  withheld  to the
appropriate  taxing  authorities  or  determine  that  such  amounts  have  been
reported, withheld and paid by the Company.

        (b) Entitlement of the Plan  participant or his or her  beneficiaries to
benefits  under the Plans shall be determined by the Company or such party as it
shall  designate  under the  Plans,  and any claim  for such  benefits  shall be
considered and reviewed under the procedure set out in the Plans.

        (c)  The  Company  may  make  payment  of  benefits   directly  to  Plan
participants  or their  beneficiaries  as they become due under the terms of the
Plans.  The Company  shall notify the Trustee of its decision to make payment of
benefits directly prior to the time amounts are payable to participants or their
beneficiaries.  In addition,  if the  principal  of the Trust,  and any earnings
thereon,  are not sufficient to make payments of benefits in accordance with the
terms of the Plans,  the Company  shall make the balance of each such payment as
it falls due. The Trustee shall notify the Company where  principal and earnings
are not sufficient.

Section 3. TRUSTEE  RESPONSIBILITY  REGARDING PAYMENTS TO TRUST BENEFICIARY WHEN
           THE COMPANY IS INSOLVENT.

        (a) The Trustee shall cease payment of benefits to Plan participants and
their beneficiaries if the Company is Insolvent. The Company shall be considered
"Insolvent" for purposes of this Trust Agreement if (i) the Company is unable to
pay its debts as they  become  due,  or (ii) the Company is subject to a pending
proceeding as a debtor under the United States Bankruptcy Code.

        (b) At all times during the  continuance  of this Trust,  as provided in
Section 1(d) hereof,  the  principal and income of the Trust shall be subject to
the claims of general  creditors of the Company under Federal and State laws set
forth below.

               (1) The Board of Directors and the President of the Company shall
        have  the  duty to  inform  the  Trustee  in  writing  of the  Company's
        Insolvency. If a person claiming to be a creditor of the Company alleges
        in writing to the Trustee  that the Company  has become  Insolvent,  the
        Trustee shall  determine  whether the Company is Insolvent and,  pending
        such determination, the Trustee shall discontinue payment of benefits to
        Plan participants or their beneficiaries.

               (2) Unless the  Trustee  has actual  knowledge  of the  Company's
        Insolvency, or has received notice from the Company or a person claiming
        to be a creditor  alleging  that the Company is  Insolvent,  the Trustee
        shall have no duty of inquiry  whether  the  Company is  Insolvent.  The
        Trustee may in all events rely on such evidence  concerning  solvency as
        may be  furnished  to the Trustee and that  provides  the Trustee with a
        reasonable  basis  for  making  a determination concerning the Company's
        solvency.

               (3) If at any time the Trustee has determined that the Company is
        Insolvent,  the Trustee shall discontinue  payments to Plan participants
        or their  beneficiaries  and shall  hold the assets of the Trust for the
        benefit  of the  Company's  general  creditors.  Nothing  in this  Trust
        Agreement  shall in any way diminish any rights of Plan  participants or
        their  beneficiaries to pursue their rights as general  creditors of the
        Company with respect to benefits due under the Plans or otherwise.

               (4) The  Trustee  shall  resume the  payments of benefits to Plan
        participants or their beneficiaries in accordance with Section 2 of this
        Trust  Agreement only after the Trustee has determined  that the Company
        is not Insolvent (or is no longer Insolvent).

        (c)  Provided  that  there  are  sufficient   assets,   if  the  Trustee
discontinues  the payment of benefits  from the Trust  pursuant to Section  3(b)
hereof and subsequently resumes such payments,  the first payment following such
discontinuance  shall include the  aggregate  amount of all payments due to Plan
participants or their  beneficiaries under the terms of the Plans for the period
of such  discontinuance,  less the aggregate amount of any payments made to Plan
participants  or their  beneficiaries  by the  Company  in lieu of the  payments
provided for hereunder during any such period of discontinuance.

Section 4.  PAYMENTS TO COMPANY.

        Except as  provided  in  Section 3  hereof,  after the Trust has  become
irrevocable,  the Company  shall have no right or power to direct the Trustee to
return to the  Company  or divert to others any of the Trust  assets  before all
payment of benefits have been made to Plan participants and their  beneficiaries
pursuant to the terms of the Plans.

Section 5.  INVESTMENT AUTHORITY.

        (a) The Trustee may invest in securities  (including  stock or rights to
acquire stock) or obligations issued by the Company.  All rights associated with
assets of the Trust shall be exercised  by the Trustee of the person  designated
by the  Trustee,  and  shall in no event be  exercisable  by or rest  with  Plan
participants.

        (b) The Company shall have the right at any time,  and from time to time
in its sole discretion,  to substitute assets of equal fair market value for any
asset  held  by the  Trust.  This  right  is  exercisable  by the  Company  in a
non-fiduciary  capacity  without  the  approval  or  consent  of any person in a
fiduciary capacity.

Section 6.  DISPOSITION OF INCOME.

        During the term of this Trust,  all income received by the Trust, net of
expenses and taxes, shall be accumulated and reinvested.

Section 7.  ACCOUNTING BY TRUSTEE.

        The Trustee shall keep accurate and detailed records of all investments,
receipts,  disbursements  and  all  other  transactions  required  to  be  made,
including such specific  records as shall be agreed upon in writing  between the
Company and the Trustee.  Within 60 days  following  the close of each  calendar
year and within 60 days after the removal or  resignation  of the  Trustee,  the
Trustee shall deliver to the Company a written account of its  administration of
the  Trust  during  such year or during  the  period  from the close of the last
preceding  year to the date of such removal or  resignation,  setting  forth all
investments, receipts, disbursements and other actions affected by it, including
the  description of all securities and  investments  purchased and sold with the
cost or net  proceeds  of such  purchases  or sales  (accrued  interest  paid or
receivable being shown separately),  and showing all cash,  securities and other
property  held in the  Trust  at the end of such  year or as of the date of such
removal or resignation, as the case may be.

Section 8.  RESPONSIBILITY OF THE TRUSTEE.

        (a) The Trustee shall act with the care,  skill,  prudence and diligence
under the  circumstances  then  prevailing  that a prudent person acting in like
capacity  and  familiar  with  such  matters  would  use  in the  conduct  of an
enterprise of a like character and with like aims, provided,  however,  that the
Trustee shall incur no liability to any person for any action taken  pursuant to
a direction,  request or approval given by the Company which is contemplated by,
and in  conformity  with,  the terms of the Plans or this  Trust and is given in
writing by the  Company.  In the event of a dispute  between  the  Company and a
party, the Trustee may apply to a court of competent jurisdiction to resolve the
dispute.

        (b) If the  Trustee  undertakes  or defends  any  litigation  arising in
connection with this Trust,  the Company agrees to indemnify the Trustee against
the Trustee's cost,  expenses and liabilities  (including,  without  limitation,
attorneys fees and expenses)  relating  thereto and be primarily liable for such
payments.  If the Company does not pay such costs, expenses and liabilities in a
reasonably timely manner, the Trustee may obtain payment from the Trust.

        (c) The Trustee may consult with legal  counsel (who may also be counsel
for the  Company  generally)  with  respect to any of its duties or  obligations
hereunder.

        (d)  The  Trustee  may  hire  agents,  accounts,  actuaries,  investment
advisers,   financial  consultants  or  other  professionals  to  assist  it  in
performing any of its duties or obligations hereunder.

        (e) The Trustee shall have, without  exclusion,  all powers conferred on
the Trustees by applicable  law, unless  expressly  provided  otherwise  herein,
provided, however, that if an insurance policy is held as an asset of the Trust,
the Trustee shall have no power to name a  beneficiary  of the policy other than
the Trust,  to assign the policy (as distinct from conversion of the policy to a
different form) other than to a successor trustee,  or to loan to any person the
proceeds of any borrowing against such policy.

        (f) However,  notwithstanding  the provisions of Section 8(e) above, the
Trustee  may loan to the  Company  the  proceeds  of any  borrowings  against an
insurance policy held as an asset of the Trust.

        (g)  Notwithstanding  any powers granted to the Trustee pursuant to this
Trust  Agreement or to applicable law, the Trustee shall not have any power that
could give this Trust the  objective  of carrying on a business and dividing the
gains therefrom,  within the meaning of Section  301.7701-2 of the Procedure and
Administrative Regulations promulgated pursuant to the Internal Revenue Code.

Section 9.  COMPENSATION AND EXPENSES OF THE TRUSTEE.

        The Company  shall pay all  administrative  and the  Trustee's  fees and
expenses. If no so paid, the fees and expenses shall be paid from the Trust.

Section 10.  RESIGNATION OR REMOVAL OF THE TRUSTEE.

        (a) The Trustee may resign at any time by written  notice to the Company
which shall be effective twenty (20) days after receiving such notice unless the
Company and the Trustee agree otherwise.

        (b) The Trustee may be removed by the Company on twenty (20) days notice
or upon shorter notice accepted by the Trustee.

        (c) Upon a Change of Control,  as defined herein, the Trustee may not be
removed by the Company for 5 years.

        (d) If the Trustee  resigns  within 5 years of a Change of  Control,  as
defined herein,  the Trustee shall select a successor Trustee in accordance with
the  provisions  of  Section  11(b)  hereof  prior to the  effective  day of the
Trustee's resignation or removal.

        (e) Upon  resignation  or removal of the Trustee and  appointment of the
successor Trustee, all assets shall subsequently be transferred to the successor
Trustee.  The transfer shall be completed  within thirty (30) days after receipt
of notice of  resignation,  removal or transfer,  unless the Company extends the
time limits.

        (f)  If  the  Trustee  resigns  or is  removed,  a  successor  shall  be
appointed,  in accordance  with Section 11 hereof,  by the effective date of the
resignation or removal under  paragraphs (a) or (b) of this section.  If no such
appointment  has been  made,  the  Trustee  may  apply  to a court of  competent
jurisdiction for appointment of a successor or for instructions. All expenses of
the Trustee in connection with the proceeding shall be allowed as administrative
expenses of the Trust.

Section 11.  APPOINTMENT OF SUCCESSOR.

        (a) If the  Trustee  resigns or is removed in  accordance  with  Section
10(a) or 10(b)  hereof,  the Company may appoint a third party as a successor to
replace the  Trustee  upon  resignation  or removal.  The  appointment  shall be
effective  when  accepted in writing by the new Trustee,  who shall have all the
rights and powers of the former Trustee, including ownership rights in the Trust
assets.  The  former  Trustee  shall  execute  every  instrument   necessary  or
reasonably  requested  by the Company or the  successor  Trustee to evidence the
transfer.

        (b)    If the Trustee resigns or is removed pursuant to the

provisions of Section 10(e) hereof and selects a successor Trustee,  the Trustee
may appoint any third party as successor Trustee. The appointment of a successor
Trustee shall be effective when accepted in writing by the new Trustee.  The new
Trustee shall have all of the rights and powers of the former Trustee, including
ownership  rights in the Trust  assets.  The former  Trustee  shall  execute any
instrument  necessary  or  reasonably  requested  by the  successor  Trustee  to
evidence the transfer.

        (c) The  successor  Trustee need not examine the records and acts of any
prior  Trustee and may retain or dispose of existing  Trust  assets,  subject to
Section 7 and 8 hereof.  The successor  Trustee shall not be responsible for and
the Company shall  indemnify and defend the successor  Trustee from any claim or
liability resulting from any action or inaction of any prior Trustee or from any
past event, or any condition existing at the time he becomes successor Trustee.

Section 12.  AMENDMENT OR TERMINATION.

        (a) This Trust Agreement may be amended by a written instrument executed
by Trustee and the  Company.  Notwithstanding  the  foregoing  comment,  no such
amendment  shall  conflict  with the terms of the Plans or shall  make the Trust
revocable  after it has become  irrevocable  in  accordance  with  Section  1(b)
hereof.

        (b) The  Trust  shall  not  terminate  until  the date on which the Plan
participants and their beneficiaries are no longer entitled to benefits pursuant
to the terms of the Plans unless sooner revoked in accordance  with Section 1(b)
hereof.  Upon  termination of the Trust, any assets remaining in the Trust shall
be returned to the Company.

        (c) Upon written approval of participants or  beneficiaries  entitled to
payment  of  benefits  pursuant  to the  terms of the  Plans,  the  Company  may
terminate this Trust prior to the time all benefits payable under the Plans have
been  made.  All assets in the Trust at  termination  shall be  returned  to the
Company.

Section 13.  MISCELLANEOUS.

        (a) Any  provision of this Trust  Agreement  prohibited  by law shall be
ineffective  to the extent of any such  prohibition,  without  invalidating  the
remaining provisions hereof.

        (b) Benefits payable to Plan participants and their  beneficiaries under
this  Trust  Agreement  may not be  anticipated,  assigned  (either at law or in
equity), alienated, pledged, encumbered or subjected to attachment, garnishment,
levy, execution or other legal or equitable process.

        (c)  This  Trust  Agreement  shall  be  governed  by  and  construed  in
accordance with the laws of the State of Utah.

        (d) For  purposes  of this  Trust,  Change  of  Control  shall  mean the
purchase or other acquisition by any person, entity or group of persons,  within
the meaning of Section  13(b) or 14(d) of the  Securities  Exchange  Act of 1934
(the "Act"), or any comparable  successor  provisions,  of beneficial  ownership
(within  the meaning of Rule 13d-3  promulgated  under the Act) of 50 percent or
more of the  outstanding  shares of common stock or the combined voting power of
the Company's then outstanding voting securities entitled to vote generally,  or
the approval by the stockholders of the Company or a reorganization,  merger, or
consolidation,  in each case, with respect to which persons who are stockholders
of the Company immediately prior to such reorganization, merger or consolidation
do not, immediately thereafter,  own more than 50 percent of the combined voting
power   entitled  to  vote  generally  in  the  election  of  directors  of  the
reorganized,  merged or consolidated company's then outstanding securities, or a
liquidation or  dissolution  of the Company or the sale of all or  substantially
all of the Company's assets.

Section 14.  EFFECTIVE DATE.

        The  effective  date of this  Trust  Agreement  shall be the 23rd day of
        September 1993.

Section 15.  AFFILIATES.

        For purposes of paragraphs 1(c), 1(d), 1(e), 2, 3, 4, 5, 7, 8, 9, 11(c),
12(b), and 12(c), the term "Company" shall include Nu Skin  International,  Inc.
("NSI") and any Affiliate of NSI. An Affiliate of NSI is a company that directly
or indirectly,  through one or more intermediaries,  controls,  or is controlled
by, or is under common control with NSI.

        However,  whenever  the  term  "Company"  refers  to  an  Affiliate,  an
allocation of amounts (based on  contributions  from the Affiliate)  between NSI
and the  Affiliate  shall be  required  so that  each  company  shall  only have
responsibility  or authority  relating to those amounts related to that company.
Allocations of income and principal  shall be made and the Trustees shall charge
income of the Trust to the company to which that income relates and each company
shall  be   responsible   to  report   its  share  of  such   income.   Further,
indemnification and similar provisions shall require  apportionment  between the
companies.  Each  Affiliate  which  contributes  to the Trust  shall be deemed a
grantor of the Trust and the owner as to that  proportionate  share of the Trust
based on its percentage of contributions.

        Responsibilities,  including,  but not  limited  to, the  obligation  to
deliver copies of Deferred  Compensation  Plans,  shall relate to those Plans to
which the Affiliate  contributes.  However, an action taken previously by NSI or
an Affiliate need not be duplicated by a succeeding Affiliate.

        Insolvency of an Affiliate shall only affect that Affiliate
and the percentage of the Trust owned by that Affiliate.

        IN WITNESS  WHEREOF  the  Company and the  Trustee  have  executed  this
Agreement as of the date first above written.

                                            NU SKIN INTERNATIONAL, INC.

                                            By __________________________
                                            Its _________________________

Attest:

_________________________
Secretary

                                            Trustee:

                                            _________________________
                                            Blake M. Roney, Trustee

                                            _________________________
                                            Steven J. Lund, Trustee

                                            _________________________
                                            Keith R. Halls, Trustee

EX-10.51

                             WILLIAM MCGLASHAN, JR.
                              EMPLOYMENT AGREEMENT

         EMPLOYMENT  AGREEMENT dated as of October 5, 1998,  between PHARMANEX,
INC.,  a  Delaware   corporation   ("Company"),   and  WILLIAM  MCGLASHAN,   JR.
("Executive").

         WHEREAS,  the Company is a wholly owned subsidiary of Generation Health
Holdings, Inc.;

         WHEREAS,  in  connection  with the  transactions  contemplated  by that
certain  Agreement  and Plan of Merger  and  Reorganization  between  Generation
Health Acquisitions,  Corp., Nu Skin Enterprises, Inc. ("Parent") and Generation
Health  Holdings,  Inc., dated as of October 5, 1998 ("Merger  Agreement"),  the
Company will become an indirect wholly owned subsidiary of the Parent;

         WHEREAS,   following  the  transactions   contemplated  by  the  Merger
Agreement, the Company wishes to have the Executive continue to provide services
for the period provided in this Agreement and Executive  wishes to remain in the
employ of the Company for such period; and

         NOW,  THEREFORE,  in  consideration  of the  covenants  and  agreements
hereinafter set forth, the parties hereto agree as follows:

         1. EFFECTIVENESS OF AGREEMENT

                  1.1. General.  This Agreement shall become effective as of the
         Effective Time (as defined in the Merger Agreement).

         2.       EMPLOYMENT AND DUTIES

                  2.1.  General.  The Company hereby employs the Executive,  and
         the Executive  agrees to serve,  as President of the Company,  upon the
         terms and conditions  herein  contained.  In such  capacity,  Executive
         shall report directly to the Chief Executive Officer of the Parent. The
         Executive  shall perform such other duties and services for the Company
         and the Parent as may be reasonably designated from time to time by the
         Parent and as are  consistent  with  Executive's  title.  The Executive
         agrees to serve the Company  faithfully  and to the best of his ability
         under the direction of the Parent.

                  2.2. Exclusive  Services.  Except as may otherwise be approved
         in advance by the Board of  Directors  of the  Company  ("Board"),  and
         except during vacation periods and reasonable periods of absence due to
         sickness,  personal  injury or other  disability,  the Executive  shall
         devote his full working time throughout the Employment Term (as defined
         below) to the services  required of him hereunder.  The Executive shall
         render his services  exclusively  to the Company  during the Employment
         Term,  and shall use his best  efforts,  judgment and energy to improve
         and  advance  the  business  and  interests  of the Company in a manner
         consistent  with the duties of his position.  Executive may participate
         in  charitable  and  philanthropic  activities  so long  as they  don't
         interfere with his duties hereunder.

                  2.3. Term of Employment. The Executive's employment under this
         Agreement  shall commence as of the Effective Time and shall  terminate
         on the earlier of (a) December 31, 2001, or (b) the  termination of the
         Executive's   employment   pursuant  to  this  Agreement.   The  period
         commencing as of the Effective  Time and ending on December 31, 2001 or
         such  earlier  date on which  Executive's  employment  with the Company
         terminates,  is  hereinafter  referred  to as  the  "Employment  Term".
         Executive may terminate his employment with the Company at any time and
         for any reason  upon twelve (12)  months  prior  written  notice to the
         Company.

                  2.4.  Reimbursement  of Expenses.  The Company shall reimburse
         the  Executive  for  reasonable  travel  and  other  business  expenses
         incurred  by him in  the  fulfillment  of  his  duties  hereunder  upon
         presentation   by  the  Executive  of  an  itemized   account  of  such
         expenditures, in accordance with the Parent's policies and procedures.

                  2.5.  Termination of Prior  Agreements.  Executive  agrees and
         acknowledges  that,  upon the  Effective  Time,  all  prior  employment
         agreement,  compensation  and  incentive  arrangements  and  rights  to
         acquire equity of the Company (except as provided  expressly herein and
         except for options  expressly assumed by Parent in the Merger Agreement
         and except for the Indemnity Agreement between Executive and Generation
         Health Holdings,  Inc.  (unless  Executive and the Company enter into a
         replacement   Indemnification   Agreement   in   form   and   substance
         satisfactory  to Executive)) are cancelled in their entirety and are of
         no further force or effect.

         3. SALARY

                  3.1. Base Salary. From the Effective Time, the Executive shall
         be  entitled  to receive a base  salary  ("Base  Salary")  at a rate of
         $230,000  per  annum,   payable  twice  monthly  in  arrears  in  equal
         installments in accordance with the Parent's payroll practices.

                  3.2.  Annual  Review.  The  Executive's  Base Salary  shall be
         reviewed  for  potential  increase  by  the  Parent,   based  upon  the
         Executive's  performance,  not less often than  annually.  Any positive
         adjustments in Base Salary effected as a result of such review shall be
         made by the  Parent in its sole  discretion;  provided,  however,  that
         during the three year period of the Employment Term only, the Executive
         shall receive a minimum increase of ten percent (10%) per annum.

                  3.3. Bonus.  During his employment  under this Agreement,  the
         Executive  shall be entitled to  participate in Parent's Cash Incentive
         Plan ("Bonus  Plan"),  under which the  Executive  shall be entitled to
         participate  as a "Large  Country  Manager" (as such term is defined in
         the Bonus  Plan) and to  receive  an annual  bonus of up to 130% of his
         Base  Salary,  based on his  level  of  achievement  of the  applicable
         performance criteria. Any bonus will be paid in cash in accordance with
         of the terms and conditions of the Bonus Plan. If Executive  would have
         been  entitled  to a bonus  under  this  Section  for any bonus  period
         (January 1 to June 30, and July 1 to December 31) but for the fact that
         he is no longer  employed by the Company on a bonus payment date (March
         15 or September 15), as opposed to during a bonus period, other than as
         a result of a termination  for Cause or Executive's  resignation,  then
         Executive  shall  nonetheless be entitled to and be paid the applicable
         bonus.

         4. LONG-TERM INCENTIVE COMPENSATION.

         The Company will provide the  Executive  with the  following  long-term
incentive compensation arrangement in accordance with the terms of Parent's 1996
Incentive Stock Option Plan ("Stock Option Plan").

                           (a) As soon as practicable  after the Effective Time,
                  Parent will grant the  Executive  nonqualified  stock  options
                  ("Options")  to acquire  450,000 shares of Parent common stock
                  ("Shares"); 120,000 of the Options will be designated Series A
                  Options  ("Series A Options"),  150,000 of the Options will be
                  designated  Series B Options  ("Series B Options") and 180,000
                  of the Options will be designated  Series C Options ("Series C
                  Options"), in each case with an exercise price equal to $17.00
                  per share.

                           (b) For each of the three fiscal years of the Company
                  beginning  with  fiscal  year  1999  ("Performance   Period"),
                  one-third  of each of the  Series  A,  Series  B and  Series C
                  Options will vest (and become  exercisable) at the end of each
                  fiscal year if the following conditions are satisfied: (i) the
                  Pharmanex/IDN Gross Profit objectives for such fiscal year for
                  such  series  and  set  forth  on  Appendix  A  (which  may be
                  equitably   adjusted   from   time  to   time,   in  the  sole
                  determination of Parent's Board of Directors acting reasonably
                  and  in  good  faith,  to  reflect   significant  changes  and
                  developments  in  the  Company's   operations  resulting  from
                  acquisitions  or  dispositions of other companies or business)
                  ("Gross  Profit")  are  met or  exceeded,  (ii)  the  Parent=s
                  Consolidated  Revenue objectives for such fiscal year for such
                  series and set forth in  Appendix  B (which  may be  equitably
                  adjusted from time to time, in the sole  determination  of the
                  Parent's  Board of  Directors  acting  reasonably  and in good
                  faith,  to reflect  significant  changes and  developments  in
                  Company and Parent  operations  resulting from acquisitions or
                  dispositions of other companies or businesses)  ("Consolidated
                  Revenue")  are met or  exceeded,  and (iii) the  Executive  is

                  employed by the Company or an affiliate continuously until the
                  last day of such fiscal year. For purposes of this  Agreement,
                  Gross  Profit of the Company and  Consolidated  Revenue of the
                  Parent  shall  be  calculated  by  the  Parent=s   independent
                  certified  public  accountants  in accordance  with  generally
                  accepted  accounting  principles.  In the event that  Parent's
                  Board of  Directors  determines  that an increase in the Gross
                  Profit or  Consolidated  Revenue  objectives  is  warranted in
                  accordance  with  the  foregoing,  such  objectives  shall  be
                  adjusted  upward by an amount  equal to the  annualized  gross
                  profit (for the Gross Profit  objectives)  or revenue (for the
                  Consolidated  Revenue  objectives)  results  for the  acquired
                  company in the year of acquisition, plus the lesser of (i) 10%
                  ten percent per annum to reflect a modest  anticipated  growth
                  rate,  or (ii) the  average  historical  growth  rate in gross
                  profit (for the Gross Profit  objectives)  or revenue (for the
                  Consolidated  Revenue  objectives)  of  the  acquired  company
                  during the acquired company's prior three fiscal years.

         Moreover,  if any one-third installment of such Options have not become
exercisable in accordance with the immediately preceding paragraph, such Options
shall  become  vested and  exercisable  at the earlier to occur,  if any, of the
following dates or events:

                           (i)  the  end of any  subsequent  fiscal  year in the
                  Performance  Period if the cumulative Gross Profit  objectives
                  and the  cumulative  Consolidated  Revenue  objectives for the
                  period ending with the end of such fiscal year as set forth on
                  Appendix A and Appendix B are met or exceeded;  provided  that
                  the  Executive is employed by the Company  continuously  until
                  the last day of such fiscal year; or

                           (ii)  the  date  which  is  seven   years  after  the
                  Effective  Time;  provided  the  Executive  is employed by the
                  Company continuously until such date.

         Notwithstanding  the  foregoing,  upon the  occurrence  of a change  of
control of the  Parent  (as  defined in the Stock  Option  Plan),  all  unvested
Options will become immediately  vested and exercisable;  provided the Executive
is employed by the Company or an affiliate on such date.

                           (c ) Unless the  Company  determines  otherwise,  the
                  Executive shall forfeit all Options, whether or not vested, if
                  the  Executive's  employment  with the  Company  or any of its
                  affiliates   is   terminated   for  Cause  or,  if   following
                  termination of the Executive's  employment with the Company or
                  any of its  affiliates  for  any  other  reason,  the  Company
                  determines   that,   during  the  period  of  the  Executive's
                  employment,  circumstances  existed  which would have entitled
                  the Company or any such affiliate to terminate the Executive's
                  employment  for Cause and the Company  notifies  Executive  of
                  such  determination  in writing no later than ninety (90) days
                  after termination of Executive's employment with the Company.

                           (d ) In connection with the grant of the Options, the
                  Company and the Executive  shall enter into an award  document
                  which shall set forth the term of the Options,  the procedures
                  for exercising the Options and such other terms as the Company
                  may determine, in its reasonable discretion, are necessary and
                  appropriate;   provided,  however,  that  notwithstanding  the
                  foregoing the Options shall have the longest term  permissible
                  under the Stock Option Plan.

         5. EMPLOYEE BENEFITS

         The Executive  shall,  during his employment  under this Agreement,  be
included  to the extent  eligible  thereunder  in all  employee  benefit  plans,
programs or arrangements (including,  without limitation, any plans, programs or
arrangements  providing for  retirement  benefits,  profit  sharing,  disability
benefits,  health and life insurance,  or vacation and paid holidays) that shall
be  established  or adopted by the Company or the Parent for, or made  available
to, the Company's or the Parent's senior  executives.  In addition,  the Company
shall furnish the Executive  with the following  benefits  during his employment
under this Agreement:

                           (a) at the Company's  expense,  maintain an executive
                  quality  apartment or  condominium  in Provo,  Utah for use in
                  connection with Company business; and

                           (b)  reimburse  up to $6,500  per annum for  expenses
                  with  respect to his  participation  in the Young  President=s
                  Organization ("YPO"). In addition,  every year Executive shall
                  be entitled to attend one YPO  University one week session and
                  receive reimbursement therefor; and

                           (c) the payment of Executive's  reasonable relocation
                  expenses incurred in connection with any move of the Company's
                  principal  headquarters  at any time  during  the term of this
                  Agreement in accordance with the policies of the Parent; and

                  (d) Four (4) weeks vacation per annum.

         6. TERMINATION OF EMPLOYMENT

                  6.1. Termination Without Cause.

                           6.1.1. General. Subject to the provisions of Sections
                  6.1.3 and 6.1.4, if, prior to the expiration of the Employment
                  Term, the Executive's  employment is terminated by the Company
                  without Cause (as defined  below),  the Company shall continue
                  to pay the Executive the Base Salary (at the rate in effect on
                  the date of such  termination)  for twelve (12)  months  (such
                  period  being   referred  to  hereinafter  as  the  "Severance
                  Period"),  at such  intervals as the same would have been paid
                  had  the  Executive  remained  in the  active  service  of the
                  Company.  The Executive shall have no further right to receive
                  any other  compensation or benefits after such  termination or
                  resignation of employment,  except as determined in accordance
                  with the terms of the  employee  benefit  plans or programs of
                  the Company or as provided in this Agreement. In addition, the
                  Executive  may,  but only within  twelve (12) months  after he
                  ceases to be an  employee,  exercise his Options to the extent
                  they have  vested.  To the extent  that the  Executive  is not
                  otherwise entitled to exercise the Options at the date of such
                  termination, or if he fails to exercise the Options within the
                  time  specified in the preceding  sentence,  such Options will
                  terminate.

                           6.1.2 To the  extent  that any of the  Options  would
                  have vested at the end of the fiscal  year in which  Executive
                  is terminated  under  Section 4 of this  Agreement but for the
                  termination   of   the   Executive    without   Cause,    then
                  notwithstanding  Section 6.1.1 hereof, such Options shall vest
                  when the  necessary  calculations  under  Section  4 have been
                  completed,  and  Executive  shall have twelve (12) months from
                  such determination  date to exercise the Options.  The Company
                  shall  notify  Executive  within ten days after the  necessary
                  calculations  under  Section  4  have  been  completed  (which
                  calculations  shall be made no later  than  ninety  (90)  days
                  after the fiscal  year in  question)  as to whether any of the
                  Options have vested.  This provision shall survive termination
                  of the Agreement.

                           6.1.3. Conditions Applicable to the Severance Period.
                  If, during the Severance Period, the Executive breaches any of
                  his obligations under Section 8, the Company may, upon written
                  notice to the  Executive,  terminate the Severance  Period and
                  cease to make any further  payments  or provide  any  benefits
                  described in Section 6.1.1.

                           6.1.4. Death During Severance Period. In the event of
                  the Executive's death during the Severance Period, payments of
                  Base Salary  under  Section  6.1.1  shall  continue to be made
                  during  the   remainder  of  the   Severance   Period  to  the
                  beneficiary  designated  in  writing  for this  purpose by the
                  Executive  or,  if  no  such   beneficiary   is   specifically
                  designated, to the Executive's estate.

                           6.1.5.  Date of Termination.  The date of termination
                  of employment  without Cause shall be the date  specified in a
                  written notice of termination to the Executive as the last day
                  of the Executive's employment.

                           6.1.6.    Constructive    Termination.    The    term
                  "Constructive Termination" means:

                           (a) the  continued  assignment  to  Executive  of any
                  duties or the  continued  material  reduction  in  Executive's
                  duties,  either  of  which  is  materially  inconsistent  with
                  Executive's   position  with  the  Company,  for  thirty  (30)
                  calendar days after Executive's  delivery of written notice to
                  the Company objecting to such assignment or reduction; or

                           (b) the  relocation  of the  principal  place for the
                  rendering of Executive's services hereunder to a location more
                  than  twenty  (20)  miles from Los  Angeles  or the  Company's
                  initial business offices in the San Francisco Area; or

                           (c) a material reduction in compensation and benefits
                  under this Agreement,  which remains in effect for thirty (30)
                  calendar days after Executive  delivers  written notice to the
                  company of such material reduction.

         None of the foregoing will constitute a Constructive Termination to the
extent  mutually  agreed  upon  in  advance  of the  occurrence  thereof  by the
Executive  and the  Company.  A  Constructive  Termination  will be treated as a
termination of the Executive by the Company without Cause.

                  6.2. Termination for Cause; Resignation.

                           6.2.1.  General.  If, prior to the  expiration of the
                  Employment  Term, the Executive's  employment is terminated by
                  the  Company  for Cause,  or the  Executive  resigns  from his
                  employment hereunder,  the Executive shall be entitled only to
                  payment  of his Base  Salary  as then in  effect  through  and
                  including the date of termination or resignation. In the event
                  the Executive  resigns  Executive  may, but only within twelve
                  (12) months  after he ceases to be an  employee,  exercise his
                  Options to the extent they have vested.  The  Executive  shall
                  have no further  right to receive  any other  compensation  or
                  benefits after such  termination or resignation of employment,
                  except  as  determined  in  accordance  with the  terms of the
                  employee  benefit  plans  or  programs  of the  Company  or as
                  provided in this Agreement.

                           6.2.2.  Date of Termination.  The date of termination
                  for Cause shall be the date  specified in a written  notice of
                  termination   to  the   Executive  as  the  last  day  of  the
                  Executive's  employment.  The date of resignation shall be the
                  date specified in the written  notice of resignation  from the
                  Executive  to the  Company as the last day of the  Executive's
                  employment,  or if no date is specified  therein,  twelve (12)
                  months  after  receipt by the  Company  of  written  notice of
                  resignation from the Executive.

                  6.3. Cause.  Termination for "Cause" shall mean termination of
         the Executive's employment because of:

                           (a) any act or omission  that  constitutes a material
                  breach by the Executive of any of his  obligations  under this
                  Agreement,   which  breach  is  materially  injurious  to  the
                  Company;

                           (b) the willful and  continued  failure or refusal of
                  the Executive to substantially  perform the duties required of
                  him in his  position  with the Company,  which  failure is not
                  cured within twenty (20) days following written notice of such
                  failure;

                           (c) any willful  violation  by the  Executive  of any
                  material law or  regulation  applicable to the business of the
                  Company  or any  of its  subsidiaries  or  affiliates,  or the
                  Executive's  conviction  of, or a plea of nolo contendre to, a
                  felony,  or any willful  perpetration  by the  Executive  of a
                  common law fraud; or

                           (d) any other  willful  misconduct  by the  Executive
                  that is  materially  injurious to the  financial  condition or
                  business reputation of, or is otherwise  materially  injurious
                  to, the Company or any of its subsidiaries or affiliates.

         7. DEATH OR DISABILITY

         In the  event  of  termination  of  employment  by  reason  of death or
Disability  (as  hereinafter   defined),   the  Executive  (or  his  estate,  as
applicable)  shall be entitled to Base Salary  through the date of  termination.
Other benefits  shall be determined in accordance  with the terms of the benefit
plans  maintained  by the  Company,  and  the  Company  shall  have  no  further
obligation hereunder. In addition, the Executive (or his estate or the person or
persons to whom the Options may have been  transferred by will or by the laws of
decent and distribution, as applicable) may, but only within twelve months after
Executive ceases to be an employee,  exercise  Executive's Options to the extent
Executive  was entitled to exercise  such Options on the date of his death or on
the date he is terminated  by the Company by reason of Disability  (all of which
shall be terminations  without Cause).  To the extent that the Executive was not
otherwise entitled to exercise the Options on such date, or if he (or his estate
or the person or persons to whom the Options may have been  transferred  by will
or by the laws of decent and distribution,  as applicable) fails to exercise the
Options within the time specified in the preceding  sentence,  such Options will
terminate.  For  purposes of this  Agreement,  "Disability"  means a physical or
mental disability or infirmity of the Executive, as determined by a physician of
recognized  standing selected by the Company,  that prevents (or, in the opinion
of such physician,  is reasonably expected to prevent) the normal performance of
his duties as an employee of the Company for any continuous  period of 180 days,
or for 180 days during any one 12-month period.

         8. CONFIDENTIALITY; NONCOMPETITION; NONSOLICITATION

                  8.1. Key-Employee  Covenants.  The Executive agrees to perform
         his  obligations  and  duties  and  to be  bound  by the  terms  of the
         Key-Employee   Covenants  attached  hereto  as  Appendix  C  which  are
         incorporated by reference and which shall be in force unless  otherwise
         expressly modified by this Agreement.

                           (a)    Executive    agrees   that   the   period   of
                  non-competition  set forth in  Section  8 of the  Key-Employee
                  Covenants  is  lengthened  from six  months to one  year.  The
                  Company,   or  the   Parent   may   extend   the   period   of
                  non-competition  set forth in  Section  8 of the  Key-Employee
                  Covenants  for up to an additional  two (2) years  thereafter,
                  provided  that (i)  where  Executive  has  either  voluntarily
                  resigned his employment  with the Company or his employment is
                  terminated   for  Cause,   within  thirty  (30)  days  of  the
                  termination  of  the  applicable  non-competition  period  the
                  Company or the Parent  notifies the  Executive in writing that
                  it wishes to so extend  the period of  non-competition  for an
                  additional one-year period, (ii) where Executive's  employment
                  with the Company is terminated without Cause or as a result of
                  the expiration of the term of this Agreement  (where Executive
                  does not continue in the employ of the  Company),  the Company
                  notifies the  Executive  in writing  within sixty (60) days of
                  the termination of Executive's  employment hereunder,  that it
                  wishes  to  so  extend  the  period  of  non-competition   and
                  specifies  therein  whether such extension  shall be for a one
                  (1) or two  (2)  year  period,  and  (iii)  the  Company  pays
                  Executive  for each year that it  decides to extend the period
                  of  non-competition  an amount equal to fifty percent (50%) of
                  Executive's  most recent Base  Salary,  which  amount shall be
                  payable  by the  Company  twice  monthly  over the  period  in
                  question.

                  8.2. Certain Remedies. Without intending to limit the remedies
         available to the Company,  the Executive agrees that a breach of any of
         the  covenants  contained in the  Key-Employee  Covenants may result in
         material and irreparable  injury to the Company or its  subsidiaries or
         affiliates  for which there is no adequate  remedy at law, that it will
         not be possible  to measure  damages for such  injuries  precisely  and
         that,  in the  event of such a breach or threat  thereof,  the  Company
         shall  be  entitled  to  seek  a  temporary   restraining  order  or  a
         preliminary  or permanent  injunction,  or both,  without bond or other
         security,   restraining  the  Executive  from  engaging  in  activities
         prohibited by the Key-Employee Covenants or such other relief as may be
         required   specifically   to  enforce  any  of  the  covenants  in  the
         Key-Employee  Covenants.  Such injunctive  relief in any court shall be
         available   to  the  Company  in  lieu  of,  or  prior  to  or  pending
         determination in, any arbitration proceeding.

         9. ARBITRATION

         Any dispute or  controversy  arising under or in  connection  with this
Agreement  that cannot be  mutually  resolved  by the  parties  hereto  shall be
settled  exclusively  by  arbitration  pursuant  to the  rules  of the  American
Arbitration  Association  in Salt Lake City,  Utah before three  arbitrators  of
exemplary  qualifications  and  stature.  Each  party  hereto  shall  choose  an
independent arbitrator meeting such qualifications within ten (10) business days
after demand for  arbitration  is made and such  independent  arbitrators  shall
mutually agree as to the third  arbitrator  meeting such  qualifications  within
twenty  (20)  business  days  after  demand  for  arbitration  is made.  If such
arbitrators cannot come to an agreement as to the third arbitrator by such date,
the American  Arbitration  Association  shall  appoint the third  arbitrator  in
accordance with its rules and the  qualification  requirements set forth in this
section.  Judgment may be entered on the arbitrator's  award in any court having
jurisdiction.  The parties hereby agree that the arbitrators  shall be empowered
to enter an equitable decree mandating specific enforcement of the terms of this
Agreement.  The  party  that  prevails  in any  arbitration  hereunder  shall be
reimbursed  by the  other  party  hereto  for  any  reasonable  legal  fees  and
out-of-pocket expenses directly attributable to such arbitration, and such other
party shall bear all expenses of the  arbitrators.  Upon the request of a party,
the arbitration award shall specify the factual and legal basis for the award.

         10. MISCELLANEOUS

                  10.1.  Communications.  All notices  and other  communications
         given or made  pursuant  hereto shall be in writing and shall be deemed
         to have  been  duly  given or made as of the date  delivered  or on the
         fifth  business day after mailed if delivered  personally  or mailed by
         registered  or  certified   mail  (postage   prepaid,   return  receipt
         requested)  to the party at the  following  addresses (or at such other
         address for a party as shall be specified  by like notice,  except that
         notices of changes of address shall be effective upon receipt):

                           (a) if to the Company:

                           c/o Nu Skin Enterprises, Inc.
                           75 West Center Street
                           Provo, Utah  84601
                           Tel:  (801) 345-6100
                           Fax:  (801) 345-3099
                           Attention:  Truman Hunt, Esq.

                           with copies to:

                           Shearman & Sterling
                           555 California Street, Suite 2000
                           San Francisco, CA  94104
                           Attention:  Kevin Kennedy, Esq.
                           Telephone:  (415) 616-1100
                           Facsimile:  (415) 616-1199

                           (b) if to the Executive:

                           2238 Hyde Street
                           Apartment 9
                           San Francisco, CA 94109
                           Tel:  (415) 931-8836
                           Fax:  (415) 931-8839

                  10.2.  Waiver of Breach;  Severability.  (a) The waiver by the
         Executive or the Company of a breach of any provision of this Agreement
         by the other party hereto shall not operate or be construed as a waiver
         or any subsequent breach by either party.

                           (b) The parties  hereto  recognize  that the laws and
                  public policies of various  jurisdictions may differ as to the
                  validity and  enforceability of covenants similar to those set
                  forth  herein.  It is the  intention  of the parties  that the
                  provisions   hereof  be  enforced   to  the   fullest   extent
                  permissible  under the laws and policies of each  jurisdiction
                  in   which   enforcement   may  be   sought,   and   that  the
                  unenforceability  (or the modification to conform to such laws
                  or  policies)  of  any  provisions  hereof  shall  not  render
                  unenforceable,  or impair,  the  remainder  of the  provisions
                  hereof.  Accordingly,  if at the  time of  enforcement  of any
                  provision hereof, a court of competent jurisdiction holds that
                  the  restrictions   stated  herein  are   unreasonable   under
                  circumstances then existing, the parties hereto agree that the
                  maximum period,  scope,  or geographic  area reasonable  under
                  such  circumstances will be substituted for the stated period,
                  scope  or  geographical  area  and that  such  court  shall be
                  allowed to revise the  restrictions  contained herein to cover
                  the maximum period,  scope and geographical  area permitted by
                  law.

                  10.3.  Assignment;  Successors.  No right, benefit or interest
         hereunder shall be assigned, encumbered, charged, pledged, hypothecated
         or be  subject  to any  setoff or  recoupment  by the  Executive.  This
         Agreement  shall  inure  to the  benefit  of and be  binding  upon  the
         successors  and  assigns of the  Company;  provided,  however  that the
         Company may not assign this Agreement without Executive's consent.

                  10.4.  Entire  Agreement.  This  Agreement and the  Appendices
         attached  hereto,  which are  incorporated  herein  by this  reference,
         contain the entire agreement of the parties with respect to the subject
         matter  hereof,  and on and after the  Effective  Time,  and  except as
         otherwise set forth herein, supersedes all prior agreements,  promises,
         covenants, arrangements, communications, representations and warranties
         between  them,  whether  written or oral,  with  respect to the subject
         matter hereof.

                  10.5.  Cancellation  of  Options.  As  consideration  with for
         entering into this Agreement,  the Executive agrees to cancel and waive
         all rights and  interest  that he may have to the options  described in
         Appendix D effective as of the Effective Time.

                  10.6. Withholding.  The payment of any amount pursuant to this
         Agreement shall be subject to applicable withholding and payroll taxes,
         and such  other  deductions  as may be  required  under  the  Company's
         employee benefit plans, if any.

                  10.7.  Governing Law. This Agreement shall be governed by, and
         construed with, the law of the State of Utah.

                  10.8.  Headings.  The  headings  in  this  Agreement  are  for
         convenience  only and shall not be used to interpret or construe any of
         its provisions.

                  10.9.  Counterparts.  This Agreement may be executed in two or
         more counterparts, each of which shall be deemed an original but all of
         which together shall constitute one and the same instrument.

         IN WITNESS  WHEREOF,  the Company has caused this  Agreement to be duly
executed, the Parent has agreed and accepted terms hereof, and the Executive has
hereunto set his hand, as of the day and year first above written.

                                     PHARMANEX, INC.

                                     By:    /s/ Scott Farquhar
                                     Name:  Scott Farquhar
                                     Title: Chief Financial Officer

Agreed and accepted as to its
duties pursuant to this Agreement:

NU SKIN ENTERPRISES, INC.

By:    /s/ Truman Hunt
Name:  Truman Hunt
Title: Vice President

EX-10.52

                            ASSET PURCHASE AGREEMENT

                                  BY AND AMONG

                           NU SKIN ENTERPRISES, INC.,

                          NU SKIN UNITED STATES, INC.,

                                       AND

                                NU SKIN USA, INC.

                                  March 8, 1999

                                TABLE OF CONTENTS

                                                                            Page

1.       Definitions......................................................... 1

2.       Basic Transaction................................................... 5
         2.1      Purchase of the Acquired Assets............................ 5
         2.2      Purchase Price Determination............................... 5

3.       The Escrow Amount; Purchase Price Adjustments; Net Liabilities ..... 6
         3.1      Draft Closing Date Balance Sheet........................... 7
         3.2      Objections to Draft Closing Date Balance Sheet;
                       Appointment of "Big 5" Accounting Firm................ 7
         3.3      Work Papers................................................ 7
         3.4      Adjustment to Escrow Amount................................ 7

4.       Closing; Closing Deliveries......................................... 8
         4.1      Nu Skin USA Deliveries..................................... 8
         4.2      Nu Skin Enterprises Deliveries............................. 8
         4.3      Nu Skin United States Deliveries........................... 9

5.       Representations and Warranties of Nu Skin USA....................... 9
         5.1      Organization of Nu Skin USA................................ 9
         5.2      Authorization of Transaction............................... 9
         5.3      Non-contravention.......................................... 9
         5.4      Brokers' Fees.............................................. 9
         5.5      Title to Acquired Assets...................................10
         5.6      Undisclosed Liabilities; Subsequent Events.................10
         5.7      Legal Compliance...........................................10
         5.8      Intellectual Property......................................11
         5.9      Tangible Assets............................................12
         5.10     Inventory..................................................12
         5.11     Acquired Contracts.........................................12
         5.12     Insurance..................................................12
         5.13     Litigation.................................................13
         5.14     Product Warranty...........................................13
         5.15     Product Liability..........................................13
         5.16     Employees..................................................13
         5.17     Employee Benefits..........................................13
         5.18     Environment, Health, and Safety Matters....................14
         5.19     Disclosure.................................................15

6.       Representations and Warranties of the Nu Skin Entities..............15
         6.1      Organization of the Nu Skin Entities.......................15
         6.2      Authorization of Transaction...............................15
         6.3      Non-contravention..........................................15
         6.4      Brokers' Fees..............................................15
         6.5      Disclosure.................................................15

                            TABLE OF CONTENTS cont'd

                                                                            Page

7.       Indemnification.....................................................15
         7.1      Nu Skin USA's Indemnification Obligation;
                           Indemnification Limitation Agreement..............15
         7.2      Nu Skin Entities' Indemnification Obligation;..............16
         7.3      Damages....................................................16
         7.4      Notice of Claim............................................16

8.       Miscellaneous.......................................................17
         8.1      Survival of Representations and Warranties.................17
         8.2      Press Releases and Public Announcements....................17
         8.3      No Third-Party Beneficiaries...............................17
         8.4      Entire Agreement...........................................17
         8.5      Assignment.................................................17
         8.6      Counterparts...............................................17
         8.7      Headings...................................................17
         8.8      Notices....................................................18
         8.9      Governing Law..............................................18
         8.10     Amendments and Waivers.....................................18
         8.11     Severability...............................................19
         8.12     Expenses...................................................19
         8.13     Construction...............................................19
         8.14     Incorporation of Recitals, Exhibits, and Schedules.........19
         8.15     Specific Performance.......................................19
         8.16     Submission to Jurisdiction.................................19
         8.17     Bulk Sales and Transfer Laws...............................20

ATTACHED EXHIBITS AND SCHEDULES:

EXHIBIT "A"       --  EXCLUDED ASSETS
EXHIBIT "B"       --  ACQUIRED CONTRACTS
EXHIBIT "C"       --  ASSUMED LIABILITIES
EXHIBIT "D"       --  FORM OF BILL OF SALE AND ASSIGNMENT EXHIBIT
EXHIBIT "E"       --  FORM OF INSTRUMENT OF ASSUMPTION OF LIABILITIES
EXHIBIT "F"       --  FORM OF INDEMNIFICATION LIMITATION AGREEMENT
EXHIBIT "G"       --  FORM OF LEGAL OPINION OF HOLLAND & HART, L.L.P.
EXHIBIT "H"       --  ALLOCATION OF PURCHASE PRICE

DISCLOSURE SCHEDULE

                            ASSET PURCHASE AGREEMENT

         This  Asset  Purchase  Agreement  (the  "Agreement")  is  entered  into
effective  as of March  8,  1999,  by and  among Nu Skin  Enterprises,  Inc.,  a
Delaware  corporation ("Nu Skin  Enterprises"),  Nu Skin United States,  Inc., a
Delaware  corporation  ("Nu  Skin  United  States"),  and Nu Skin USA,  Inc.,  a
Delaware  corporation  ("Nu Skin USA").  Nu Skin  Enterprises and Nu Skin United
States  are  sometimes  referred  to  herein,  collectively,  as  the  "Nu  Skin
Entities."  Nu Skin  Enterprises,  Nu Skin  United  States,  and Nu Skin USA are
referred to herein,  collectively,  as the  "Parties"  and,  individually,  as a
"Party."

                                    RECITALS

         WHEREAS, this Agreement contemplates a transaction in which (i) Nu Skin
United States will  purchase from Nu Skin USA certain of its assets  (defined in
this  Agreement  as the  "Non-Securities  Acquired  Assets") in exchange for the
assumption  by Nu Skin  United  States of certain  of Nu Skin USA's  liabilities
(defined in this Agreement,  collectively,  as the "Assumed Liabilities," as set
forth in Section 2.2.1 below),  and (ii) Nu Skin  Enterprises  will purchase for
cash  from Nu Skin USA  certain  shares of Nu Skin  Enterprises'  Class A Common
Stock  (defined  in this  Agreement  as the  "Class A  Shares,"  as set forth in
Section 2.1.2 below) owned by Nu Skin USA.

         NOW THEREFORE,  in  consideration of the mutual premises and agreements
set forth herein, and for other good and valuable consideration, the receipt and
sufficiency of which are hereby acknowledged, the Parties agree as follows.

1.       Definitions.

         "Acquired Assets" has the meaning set forth in Section 2.1.3 below.

         "Acquired Contracts" has the meaning set forth in Section 2.1.1 below.

         "Affiliates"  means (a) Merasoft LLC, a Utah limited liability company;
(b) Scrub Oak Ltd., a Utah limited  partnership;  (c) Aspen  Investments Ltd., a
Utah limited partnership, and (d) any other affiliated entity other than Nu Skin
Enterprises and its subsidiaries.

         "Affiliated  Group"  means any  affiliated  group within the meaning of
Code Section 1504(a).

         "Assumed Liabilities" has the meaning set forth in Section 2.2.1 below.

         "Basis"  means  any  past or  present  fact,  situation,  circumstance,
status,  condition,  activity,  practice,  plan,  occurrence,  event,  incident,
action,  failure to act, or  transaction  that forms or could form the basis for
any specified consequence.

         "Bill of Sale and Assignment"  means the Bill of Sale and Assignment in
the form attached hereto as Exhibit "D".

         "Cash" means cash and cash equivalents (including marketable securities
and short -term  investments)  calculated in accordance with generally  accepted
accounting principles applied on a consistent basis.

         "Class A Common  Stock"  has the  meaning  set forth in  Section  2.1.2
below.

         "Class A Purchase  Price" has the  meaning  set forth in Section  2.2.2
below.

         "Class A Shares" has the meaning set forth in Section 2.1.2 below.

         "Closing" has the meaning set forth in Section 2.3 below.

         "Closing  Date Balance  Sheet" has the meaning set forth in Section 3.2
below.

         "COBRA"  means the  requirements  of Part 6 of Subtitle B of Title I of
ERISA and Code Section 4980B.

         "Code" means the Internal Revenue Code of 1986, as amended.

         "Controlled Group" has the meaning set forth in Code Section 1563.

         "Damages" has the meaning set forth in Section 5.1 below.

         "Disclosure Schedule" has the meaning set forth in Section 3 below.

         "Employee   Benefit   Plan"  means  any  (a)   non-qualified   deferred
compensation  or  retirement  plan  or   arrangement,   (b)  qualified   defined
contribution  retirement plan or arrangement that is an Employee Pension Benefit
Plan, (c) qualified  defined benefit  retirement plan or arrangement  that is an
Employee  Pension  Benefit Plan  (including  any  Multi-employer  Plan),  or (d)
Employee  Welfare Benefit Plan or material  fringe benefit or other  retirement,
bonus, or incentive plan or program.

         "Employee  Pension  Benefit  Plan" has the  meaning  set forth in ERISA
Section 3(2).

         "Employee  Welfare  Benefit  Plan" has the  meaning  set forth in ERISA
Section 3(1).

         "Environmental,   Health,  and  Safety  Requirements"  shall  mean  all
federal, state, local, and foreign statutes, regulations,  ordinances, and other
provisions  having the force or effect of law, all  judicial and  administrative
orders  and  determinations,  all  contractual  obligations  and all  common law
concerning public health and safety,  worker health and safety, and pollution or
protection of the environment, including, without limitation, all those relating
to  the  presence,  use,  production,   generation,  handling,   transportation,
treatment,  storage,  disposal,  distribution,  labeling,  testing,  processing,
discharge,  release,  threatened  release,  control, or cleanup of any hazardous
materials,  substances or wastes,  chemical substances or mixtures,  pesticides,
pollutants,  contaminants,  toxic chemicals,  petroleum  products or byproducts,
asbestos, polychlorinated biphenyls, noise, or radiation, each as amended and as
now or hereafter in effect.

         "ERISA" means the Employee  Retirement  Income Security Act of 1974, as
amended.

         "ERISA  Affiliate"  means  each  entity  that is  treated  as a  single
employer with Nu Skin USA for purposes of Code Section 414.

         "Escrow" has the meaning set forth in Section 3.2 below.

         "Escrow Agent" means U.S. Bank National Association, a national banking
association.

         "Escrow  Agreement"  means  the  Escrow  Agreement  dated of even  date
herewith  entered  into by an  among  Nu Skin  Enterprises,  Nu  Skin  USA,  the
stockholders who executed the signature page thereto, and the Escrow Agent.

         "Escrow Amount" has the meaning set forth in Section 3 below.

         "Excluded Assets" has the meaning set forth in Section 2.1.1 below.

         "Existing Agreements" has the meaning set forth in Section 2.2.1 below.

         "Fiduciary" has the meaning set forth in ERISA Section 3(21).

         "Indemnification   Limitation   Agreement"  means  the  Indemnification
Limitation  Agreement  entered  into by and among Nu Skin  Enterprises,  Nu Skin
United  States,  Nu Skin USA,  Big Planet,  Inc.,  a Utah  corporation,  and the
individuals  indicated therein,  the form of which is attached hereto as Exhibit
"F".

         "Indemnitees" has the meaning set forth in Section 5.1 below.

         "Instrument  of  Assumption"  means the Instrument of Assumption in the
form attached hereto as Exhibit "E".

         "Intellectual Property" means (a) all inventions (whether patentable or
unpatentable and whether or not reduced to practice),  all improvements thereto,
and all patents, patent applications, and patent disclosures,  together with all
reissuances,  continuations,  continuations-in-part,  revisions, extensions, and
reexaminations  thereof, (b) all trademarks,  service marks, trade dress, logos,
trade names, and corporate names,  together with all translations,  adaptations,
derivations,  and  combinations  thereof and including  all goodwill  associated
therewith,  and all  applications,  registrations,  and  renewals in  connection
therewith,  (c) all copyrightable  works, all copyrights,  and all applications,
registrations,  and renewals in connection therewith,  (d) all trade secrets and
confidential  business information  (including ideas,  research and development,
know-how,  formulas,  compositions,  manufacturing and production  processes and
techniques,  technical data,  designs,  drawings,  specifications,  customer and
supplier lists,  pricing and cost information,  and business and marketing plans
and  proposals),   (e)  all  computer  software   (including  data  and  related
documentation),  (f) all  other  proprietary  rights,  and (g)  all  copies  and
tangible embodiments thereof (in whatever form or medium).

         "Knowledge" means actual knowledge after reasonable investigation.

         "Liability"  means any  liability  (whether  known or unknown,  whether
asserted or  unasserted,  whether  absolute or  contingent,  whether  accrued or
unaccrued,  whether  liquidated  or  unliquidated,  and whether due or to become
due), including any liability for Taxes.

         "Multi-employer Plan" has the meaning set forth in ERISA Section 3(37).

         "NSE Indemnitees" has the meaning set forth in Section 7.1 below.

         "NSUSA Indemnitees" has the meaning set forth in Section 7.2 below.

         "Net Liabilities" means the excess of the Assumed  Liabilities over the
book value of the  Non-Securities  Acquired  Assets,  as determined from Nu Skin
USA's Closing Date Balance Sheet.

         "Non-Securities  Acquired  Assets" has the meaning set forth in Section
2.1.1 below.

         "Nu Skin Enterprises" has the meaning set forth in the preface above.

         "Nu Skin Entities" has the meaning set forth in the preface above.

         "Nu  Skin USA  Intellectual  Property"  has the  meaning  set  forth in
Section 5.8.1 below.

         "Nu Skin  International"  means  Nu Skin  International,  Inc.,  a Utah
corporation.

         "Nu Skin United States" has the meaning set forth in the preface above.

         "Nu Skin USA" has the meaning set forth in the preface above.

         "Ordinary  Course of Business"  means the  ordinary  course of business
consistent with past custom and practice (including with respect to quantity and
frequency).

         "Parties" and "Party" have the meanings set forth in the preface above.

         "PBGC" means the Pension Benefit Guaranty Corporation.

         "Person" means an individual, a partnership,  a corporation,  a limited
liability  company,  an  association,  a joint stock  company,  a trust, a joint
venture,  an  unincorporated  organization,  or a  governmental  entity  (or any
department, agency, or political subdivision thereof).

         "Prohibited Transaction" has the meaning set forth in ERISA Section 406
and Code Section 4975.

         "Purchase Price" has the meaning set forth in Section 2.2.3 below.

         "Reportable Event" has the meaning set forth in ERISA Section 4043.

         "Security  Interest"  means any mortgage,  pledge,  lien,  encumbrance,
charge, or other security  interest,  other than (a) mechanic's,  materialmen's,
and similar liens, (b) liens for Taxes not yet due and payable or for Taxes that
the taxpayer is contesting in good faith through  appropriate  proceedings,  (c)
purchase  money liens and liens  securing  rental  payments  under capital lease
arrangements, and (d) other liens arising in the Ordinary Course of Business and
not incurred in connection with the borrowing of money.

         "Tax"  means any  federal,  state,  local,  or  foreign  income,  gross
receipts,  license, payroll,  employment,  excise, severance, stamp, occupation,
premium,  windfall  profits,  environmental  (including taxes under Code Section
59A), customs duties, capital stock,  franchise,  profits,  withholding,  social
security  (or  similar),  unemployment,   disability,  real  property,  personal
property, sales, use, transfer, registration, value added, alternative or add-on
minimum, estimated, or other tax of any kind whatsoever, including any interest,
penalty, or addition thereto, whether disputed or not.

         "Tax Return" means any return,  declaration,  report, claim for refund,
or information return or statement relating to Taxes,  including any schedule or
attachment thereto, and including any amendment thereof.

2.       Basic Transaction.

         2.1      Purchase of the Acquired Assets.

                  2.1.1  Purchase  of the  Non-Securities  Acquired  Assets.  In
exchange  for the  assignment  and  assumption  by Nu Skin United  States of the
Assumed  Liabilities,  on and  subject  to the  terms  and  conditions  of  this
Agreement,  Nu Skin United  States  agrees to purchase  and acquire from Nu Skin
USA, and Nu Skin USA agrees to sell, transfer, convey, assign, and deliver to Nu
Skin United  States,  all of its right,  title and interest in and to all of the
assets of Nu Skin USA  (except  for the  excluded  assets  listed on Exhibit "A"
attached  hereto and the  contracts  not expressly  assumed  (collectively,  the
"Excluded  Assets"  and except for the Class A Shares,  which are  addressed  in
Section 2.1.2 below), of whatever kind or nature whatsoever,  including, but not
limited  to,  (a)  all  leasehold  improvements,  (b)  all  equipment,  (c)  all
inventory,  (d) the name "Nu Skin  USA"  and all  derivations  thereof,  (e) all
intellectual  property  used by Nu Skin USA in its business that is not licensed
to it by Nu Skin  International,  (f) all  promotional  and marketing  materials
related  to Nu  Skin  USA's  business,  and  (g) the  contracts  and  agreements
specifically  listed on Exhibit "B" attached  hereto,  each of which is directly
related to Nu Skin USA's business of network  marketing Nu Skin  International's
personal care and nutritional products (collectively, the "Acquired Contracts").
No other  contracts  or  agreements  of Nu Skin  USA  other  than  the  Acquired
Contracts  are  being  acquired  by Nu  Skin  United  States  (nor  is  Nu  Skin
Enterprises  acquiring any of Nu Skin USA's contracts or agreements  pursuant to
this Agreement).  Furthermore,  the Parties understand and agree that neither Nu
Skin Enterprises nor Nu Skin United States is hereby acquiring any liability to,
for, or in connection with Big Planet, Inc. The Parties specifically  understand
and agree that all of Nu Skin USA's  operating  assets are being  acquired by Nu
Skin United States pursuant to this Agreement,  except for the Excluded  Assets.
The assets being purchased and acquired by Nu Skin United States,  as identified
in  this  Section  2.1.1,   are  referred  to  herein,   collectively,   as  the
"Non-Securities Acquired Assets."

                  2.1.2  Purchase  of the Class A Shares.  On and subject to the
terms and conditions of this Agreement,  Nu Skin Enterprises  agrees to purchase
at the  Closing  from Nu Skin USA,  and Nu Skin USA  agrees  to sell,  transfer,
convey, assign, and deliver to Nu Skin Enterprises,  in exchange for the Class A
Purchase Price (as that term is defined in Section 2.2.2 below),  all of Nu Skin
USA's right,  title,  and interest in and to the six hundred twenty thousand one
hundred  fifty-eight  (620,158)  shares  of Nu Skin  Enterprises  Class A Common
Stock, $0.001 par value per share ("Class A Common Stock"), owned by Nu Skin USA
(the "Class A Shares").

                  2.1.3  Acquired Assets. The Non-Securities Acquired Assets and
the  Class  A  Shares  are  referred  to  herein, collectively, as the "Acquired
Assets."

         2.2      Purchase Price Determination.

                  2.2.1 Purchase Price for the  Non-Securities  Acquired Assets.
On and subject to the terms and conditions of this Agreement and in exchange for
the Non-Securities  Acquired Assets, at the Closing Nu Skin United States agrees
to assume and become solely  responsible  for the categories of liabilities  and
the contractual obligations of Nu Skin USA specifically set forth on Exhibit "C"
attached hereto  (collectively,  the "Assumed  Liabilities").  Under the heading
"Contractual  Obligations  Assumed by Nu Skin  United  States"  in  Exhibit  "C"
attached  hereto,  the  Parties  have  specifically  listed  each  contract  and
agreement  that is being  assumed  by Nu Skin  United  States  pursuant  to this
Agreement  (which  contractual  obligations are deemed to be part of the Assumed
Liabilities),  and no other  contractual  obligation  of Nu Skin USA of any type
whatsoever  is being  assumed by Nu Skin  United  States  except as so listed in
Exhibit "C" attached hereto.  Notwithstanding  the provisions of this Agreement,
the  Parties   hereby   acknowledge   and  reaffirm  (a)  the  Tax  Sharing  and
Indemnification  Agreement dated December 31, 1997 and entered into by and among
Nu Skin International,  Nu Skin USA, and their respective shareholders,  (b) the
Assumption of Liabilities  and  Indemnification  Agreement dated effective as of
December  31, 1997 and entered  into by and  between Nu Skin  International  and
252nd  Shelf  Corporation,  a Delaware  corporation  (now known as "Nu Skin USA,
Inc."),  and (c) the Employee Benefits  Allocation  Agreement  (undated) entered
into by and between Nu Skin  International  and Nu Skin USA  (collectively,  the
"Existing Agreements"), and specifically acknowledge and agree that the Existing
Agreements  are not  included  within  the  Assumed  Liabilities.  The  Existing
Agreements shall remain in full force and effect as originally  executed and are
not being  terminated,  modified,  or amended  by this  Agreement.  The  Parties
understand and agree that, except for the Assumed  Liabilities,  neither Nu Skin
United States nor Nu Skin Enterprises (or any of their respective affiliates) is
or will become liable or responsible for any other Liabilities or obligations of
Nu Skin USA pursuant to this Agreement.  As set forth above,  the purchase price
for the Non-Securities Acquired Assets shall be the assumption by Nu Skin United
States of the Assumed  Liabilities.  The aggregate purchase price for all of the
Non-Securities  Acquired  Assets is  referred  to herein as the  "Non-Securities
Purchase Price."

                  2.2.2  Purchase  Price for the Class A  Shares.  The  purchase
price for the  Class A Shares  shall be Eight  Million  Six  Hundred  Eighty-Two
Thousand Two Hundred Twelve Dollars ($8,682,212) (the "Class A Purchase Price").
The Class A Purchase Price will be paid by Nu Skin  Enterprises by wire transfer
or delivery of other  immediately  available funds to Nu Skin USA at the Closing
as follows:  (a) Five Million Six Hundred Eighty-Two Thousand Two Hundred Twelve
($5,682,212)  to Nu Skin USA and (b) Three Million Dollars  ($3,000,000)  (which
amount is defined in Section 3 below as the "Escrow Amount") to the Escrow Agent
pursuant to the Escrow Agreement.

                  2.2.3  Purchase Price. The Non-Securities Purchase  Price  and
the  Class  A  Purchase  Price  are  referred  to  herein,  collectively, as the
"Purchase Price."

                  2.2.4  Allocation of Purchase Price.  The Purchase Price shall
be  allocated  among  the  Acquired  Assets  as of the  date of the  Closing  in
accordance with Exhibit "H" attached hereto.  Any subsequent  adjustments to the
sum of the Purchase  Price shall be reflected in the  allocation  hereunder in a
manner consistent with Treasury  Regulation  Section  1.1060-1T(f).  For all Tax
purposes,  the Parties  agree to report the  transactions  contemplated  in this
Agreement in a manner consistent with the terms of this Agreement, including the
allocation set forth in Exhibit "H" attached hereto,  and that none of them will
take any position  inconsistent  therewith in any Tax return,  Tax refund claim,
litigation, or otherwise.

3. The Escrow Amount; Purchase Price Adjustments;  Net Liabilities. As set forth
in Section  2.2.2 above,  upon the  execution  of this  Agreement by each of the
Parties, Nu Skin Enterprises will deliver Three Million Dollars  ($3,000,000) of
the Class A Purchase Price (the "Escrow Amount") to the Escrow Agent for deposit
into the  Escrow  pursuant  to the terms of the Escrow  Agreement.  As set forth
below in this Section 3 and in the Escrow Agreement, the Purchase Price shall be
subject to downward  adjustment  on a dollar for dollar  basis to the extent the
Net  Liabilities  of Nu Skin USA, as indicated in the Closing Date Balance Sheet
(as that term is defined in Section  3.2 below)  exceeded  One  Million  Dollars
($1,000,000).  Such downward  adjustment  shall be effected by  disbursements of
funds from the Escrow Amount in accordance with the Escrow Agreement. As further
provided in the Escrow Agreement,  the Purchase Price may further be adjusted by
the amount of any adjustments  provided for in the Foreign Entity Stock Purchase
Agreement(s) (as such term is defined in the Escrow Agreement).  If any conflict
exists between this Agreement and the Escrow Agreement  regarding the adjustment
of the  Purchase  Price  by  disbursements  from  the  Escrow  Amount  or  other
disbursements from the Escrow, the Escrow Agreement shall govern and control.

         3.1 Draft Closing Date Balance Sheet.  Within sixty (60) days after the
date of the Closing, Nu Skin USA will prepare and deliver to Nu Skin Enterprises
and the Escrow Agent a draft  unaudited  consolidated  balance sheet (the "Draft
Closing  Date  Balance  Sheet")  of Nu Skin  USA as of the  date of the  Closing
(determined on a pro forma basis as though the Parties had not  consummated  the
transactions contemplated by this Agreement). Nu Skin USA will prepare the Draft
Closing Date Balance  Sheet in accordance  with  generally  accepted  accounting
principles  applied on a basis  consistent with the preparation of Nu Skin USA's
December 31, 1998 balance sheet;  provided,  however, that assets,  liabilities,
gains,  losses,  revenues,  and expenses in interim periods or as of dates other
than  year-end  (which  normally  are  determined  through  the  application  of
so-called interim accounting conventions or procedures) will be determined,  for
purposes of the Draft Closing Date Balance  Sheet,  through full  application of
the procedures used in preparing Nu Skin USA's December 31, 1998 balance sheet.

         3.2 Objections to Draft Closing Date Balance Sheet; Appointment of "Big
5"  Accounting  Firm.  If Nu Skin  Enterprises  has any  objections to the Draft
Closing Date Balance Sheet, it shall deliver a detailed statement describing its
objections  to Nu Skin USA and the Escrow  Agent  within  thirty (30) days after
receiving the Draft Closing Date Balance Sheet. Nu Skin  Enterprises and Nu Skin
USA will then use reasonable efforts to resolve any such objections  themselves.
If Nu Skin  Enterprises  and Nu Skin USA do not agree on a final  resolution  of
such  objections  within  thirty  (30) days after Nu Skin USA  receives  Nu Skin
Enterprises's  statement  describing its objections,  Nu Skin Enterprises  shall
appoint one of the so-called  "Big 5" national  accounting  firms to resolve any
remaining objections to the Draft Closing Date Balance Sheet; provided, however,
that the "Big 5" accounting  firm so appointed shall not at that time be engaged
by Nu Skin  Enterprises  to  provide  it with  auditing  services  (the "'Big 5'
Accountant").  The appointment of the "Big 5" Accountant by Nu Skin Enterprises,
as provided by this Section 3.2, and the  determinations  and conclusions of the
"Big 5" Accountant  pursuant  hereto,  shall be conclusive  and binding upon the
Parties.  Nu Skin USA will  revise the Draft  Closing  Date  Balance  Sheet,  as
appropriate,  to reflect the  resolution of any objections  thereto  pursuant to
this Section 3.2. For purposes of this Agreement, the term "Closing Date Balance
Sheet"  shall  mean the Draft  Closing  Date  Balance  Sheet  together  with any
revisions made thereto by Nu Skin USA pursuant to this Section 3.2. In the event
Nu Skin  Enterprises  and Nu Skin USA submit any  unresolved  objections  to the
Draft Closing Balance Sheet to the "Big 5" Accountant for resolution as provided
above in this  Section  3.2,  Nu Skin  Enterprises  and Nu Skin  USA will  share
equally the fees and expenses of the "Big 5" Accountant.

         3.3 Work  Papers.  Nu Skin USA will make the work  papers  and  back-up
materials used in preparing the Draft Closing Date Balance Sheet available to Nu
Skin  Enterprises  and its  representatives  and to the  "Big 5"  Accountant  at
reasonable  times  and  upon  reasonable  notice  at any  time  during  (i)  the
preparation  by Nu Skin USA of the Draft  Closing Date Balance  Sheet,  (ii) the
review by Nu Skin Enterprises and its  representatives of the Draft Closing Date
Balance Sheet,  (iii) the discussion by Nu Skin  Enterprises  and Nu Skin USA of
any objections Nu Skin Enterprises may have thereto,  and (iv) the resolution by
the "Big 5"  Accountant of any  unresolved  objections to the Draft Closing Date
Balance Sheet as set forth in Section 3.2 above.

         3.4 Adjustment to Escrow Amount.  As set forth in the Escrow Agreement,
if the Net  Liabilities  are more than One  Million  Dollars  ($1,000,000),  the
Escrow Agent will promptly return to Nu Skin Enterprises the amount by which the
Net Liabilities exceeded One Million Dollars ($1,000,000) in accordance with the
provisions of the Escrow Agreement.  Any such amount payable by the Escrow Agent
to Nu Skin Enterprises  pursuant to this Section 3.4 shall be paid by the Escrow
Agent  pursuant  to the  terms  of  the  Escrow  Agreement.  There  shall  be no
adjustment to the Escrow Amount for any amount by which the Net  Liabilities are
less than One Million Dollars ($1,000,000).

4. Closing; Closing Deliveries.  The closing of the transactions contemplated by
this Agreement (the  "Closing")  shall take place  effective as set forth in the
preface above. At the Closing, each Party shall make the following deliveries:

         4.1      Nu Skin USA Deliveries.

                  4.1.1 At the  Closing,  Nu Skin USA  will  deliver  to Nu Skin
Enterprises the following certificates, instruments, and documents:

                             4.1.1.1 the original certificate(s)  evidencing the
Class A Shares properly endorsed for transfer or accompanied by a stock power(s)
executed in blank and properly guaranteed with a Medallion guarantee;

                             4.1.1.2  an   originally   executed   copy  of  the
Indemnification Limitation Agreement;

                             4.1.1.3 a legal opinion of Holland & Hart,  L.L.P.,
counsel  to Nu Skin  USA,  substantially  in the form of  Exhibit  "G"  attached
hereto; and

                             4.1.1.5 such other  documents and instruments as Nu
Skin Enterprises or its counsel reasonably may request.

                  4.1.2 At the  Closing,  Nu Skin USA  will  deliver  to Nu Skin
United States the following certificates, instruments, and documents:

                             4.1.2.1 a Bill of Sale and Assignment substantially
in the form of Exhibit "D" attached hereto; and

                             4.1.2.2 such other  documents and instruments as Nu
Skin Enterprises or its counsel reasonably may request.

         4.2      Nu Skin Enterprises Deliveries.

                  4.2.1 At the Closing,  Nu Skin  Enterprises will deliver to Nu
Skin USA the following certificates, instruments, and documents:

                             4.2.1.1 Five Million Six Hundred Eighty-Two Thouand
One Hundred  Ninety-Eight  Million Dollars  ($5,682,198) of the Class A Purchase
Price, as indicated in Section 2.2.2 above; and

                             4.2.1.2 such other  documents and instruments as Nu
Skin USA or its counsel reasonably may request.

                  4.2.1 At the Closing,  Nu Skin Enterprises will deliver to the
Escrow Agent the following certificates, instruments, and documents:

                             4.2.1.1 Three Million  Dollars  ($3,000,000) of the
Class A Purchase Price, as indicated in Section 2.2.2 above; and

                             4.2.1.2 such other  documents and instruments as Nu
Skin USA or its counsel reasonably may request.

         4.3      Nu Skin United States Deliveries.

                  4.3.1 At the Closing, Nu Skin United States will deliver to Nu
Skin USA the following certificates, instruments, and documents:

                             4.3.1.1  an   originally   executed   copy  of  the
Instrument  of  Assumption  substantially  in the form of Exhibit  "E"  attached
hereto; and

                             4.3.1.2 such other  documents and instruments as Nu
Skin USA or its counsel reasonably may request.

5.  Representations  and  Warranties of Nu Skin USA. Nu Skin USA  represents and
warrants to each of the Nu Skin Entities that the  statements  contained in this
Section 5 are correct and complete as of the effective  date of this  Agreement,
except  as set  forth in Nu Skin  USA's  disclosure  schedule  attached  to this
Agreement  and  initialed  by  the  Parties  (the  "Disclosure  Schedule").  The
Disclosure Schedule will be arranged in paragraphs corresponding to the numbered
paragraphs contained in this Section 5.

         5.1  Organization  of Nu Skin USA.  Nu Skin USA is a  corporation  duly
organized, validly existing, and in good standing under the laws of the State of
Delaware,  and to our knowledge,  is duly qualified to do business in all states
where its activities or assets would require such qualification.

         5.2  Authorization  of  Transaction.  Nu Skin  USA has full  power  and
authority  (including full corporate power and authority) to execute and deliver
this Agreement and to perform its obligations  hereunder.  Without  limiting the
generality  of the  foregoing,  the Board of Directors  of Nu Skin USA,  and, if
required,  Nu Skin  USA's  stockholders,  have duly  authorized  the  execution,
delivery,  and  performance  of this  Agreement by Nu Skin USA.  This  Agreement
constitutes the valid and legally binding obligation of Nu Skin USA, enforceable
in accordance with its terms and conditions.

         5.3  Non-contravention.  Neither the execution and the delivery of this
Agreement,  nor  the  consummation  of  the  transactions   contemplated  hereby
(including the assignments and assumptions referred to in Section 2 above), will
(i) violate any constitution,  statute, regulation, rule, injunction,  judgment,
order,  decree,   ruling,  charge,  or  other  restriction  of  any  government,
governmental  agency,  or court to which Nu Skin USA is subject or any provision
of the  charter  or bylaws  of Nu Skin USA or (ii)  conflict  with,  result in a
breach of, constitute a default under,  result in the acceleration of, create in
any party the right to accelerate,  terminate, modify, or cancel, or require any
notice under any  agreement,  contract,  lease,  license,  instrument,  or other
arrangement  to which Nu Skin USA is a party or by which it is bound or to which
any of its  assets is  subject  (or  result in the  imposition  of any  Security
Interest upon any of its assets). Nu Skin USA is not required to give any notice
to, make any filing with, or obtain any authorization,  consent,  or approval of
any government or governmental agency in order for the Parties to consummate the
transactions  contemplated  by this  Agreement  (including the  assignments  and
assumptions referred to in Section 2 above).

         5.4 Brokers'  Fees.  Nu Skin USA has no Liability or  obligation to pay
any fees or  commissions  to any broker,  finder,  or agent with  respect to the
transactions  contemplated  by this  Agreement  for which  either of the Nu Skin
Entities could become liable or obligated.

         5.5 Title to Acquired Assets. Nu Skin USA has good and marketable title
to, or a valid leasehold interest in, the Acquired Assets, free and clear of all
Security  Interests or  restrictions  on  transfer,  except  restrictions  under
applicable federal and state securities laws, rules, and regulations.

         5.6 Undisclosed  Liabilities;  Subsequent  Events. Nu Skin USA does not
have any  Liability  (and there is no Basis for any  present  or future  action,
suit, proceeding,  hearing,  investigation,  charge, complaint, claim, or demand
against any of them giving rise to any  Liability),  except for (i)  Liabilities
set forth on the face of Nu Skin USA's  December 31, 1998 balance  sheet (rather
than in any notes thereto) and (ii)  Liabilities that have arisen after December
31, 1998 in the Ordinary Course of Business (none of which results from,  arises
out of,  relates  to,  is in the  nature  of,  or was  caused  by any  breach of
contract,  breach of warranty, tort,  infringement,  or violation of law). Since
December  31,  1998,  there  has not been any  material  adverse  change  in the
business,  financial  condition,  operations,  results of operations,  or future
prospects of Nu Skin USA.  Without  limiting the  generality  of the  foregoing,
since that date:

                  5.6.1  Nu Skin  USA  has not  sold,  leased,  transferred,  or
assigned  any of its  assets,  tangible  or  intangible,  other  than for a fair
consideration in the Ordinary Course of Business;

                  5.6.2 Nu Skin USA has not issued any note, bond, or other debt
security or created,  incurred,  assumed,  or guaranteed  any  indebtedness  for
borrowed money or capitalized lease  obligations  either involving more than Ten
Thousand  Dollars  ($10,000)  singly or Ten  Thousand  Dollars  ($10,000) in the
aggregate;

                  5.6.3 Nu Skin USA has not delayed or postponed  the payment of
accounts payable and other liabilities or incurred any accounts payable or other
liabilities outside the Ordinary Course of Business;

                  5.6.4 Nu Skin USA has not granted any license or sublicense of
any rights under or with respect to any Intellectual Property or the Nu Skin USA
Intellectual Property;

                  5.6.5 Nu Skin USA has not  experienced  any  material  damage,
destruction, or loss (whether or not covered by insurance) to its property;

                  5.6.6 Nu Skin USA has not made any loan to,  or  entered  into
any other  transaction  with,  any of its  directors,  officers,  and  employees
outside the Ordinary Course of Business;

                  5.6.7  Nu Skin  USA  has  not  made  or  pledged  to make  any
charitable  or  other  capital  contribution  outside  the  Ordinary  Course  of
Business;

                  5.6.8 there has not been any other material occurrence, event,
incident,  action, failure to act, or transaction outside the Ordinary Course of
Business involving Nu Skin USA; and

                  5.6.9 Nu Skin USA has not committed to any of the foregoing.

         5.7 Legal Compliance.  Except for any failures to comply that would not
have a material adverse effect on the business of the Nu Skin Entities, taken as
a whole, Nu Skin USA and its predecessors have complied with all applicable laws
(including rules,  regulations,  codes, plans, injunctions,  judgments,  orders,
decrees,  rulings, and charges thereunder) of federal, state, local, and foreign
governments  (and  all  agencies  thereof),  and no  action,  suit,  proceeding,
hearing,  investigation,  charge,  complaint,  claim, demand, or notice has been
filed or commenced against any of them alleging any failure so to comply.

         5.8      Intellectual Property.

                  5.8.1 Nu Skin USA Intellectual  Property.  Nu Skin USA owns or
has the right to use pursuant to license,  sublicense,  agreement, or permission
all Intellectual  Property not owned or licensed to it by Nu Skin  International
that is necessary or  desirable  for the  operation of its business as presently
conducted and as presently proposed to be conducted (collectively,  the "Nu Skin
USA Intellectual  Property").  Each such item of Intellectual  Property owned or
used by Nu Skin USA immediately  prior to the Closing will be owned or available
for use by the Nu Skin Entities on identical  terms and  conditions  immediately
subsequent  to the Closing.  Nu Skin USA has taken all  necessary  and desirable
action to maintain and protect each such item of  Intellectual  Property that it
owns or uses.

                  5.8.2 No  Interference.  None of the Nu Skin USA  Intellectual
Property has interfered with, infringed upon, or misappropriated,  and currently
does not interfere with,  infringe upon,  misappropriate,  or otherwise conflict
with any  Intellectual  Property  rights of any third  parties,  and none of the
directors and officers  (and  employees  with  responsibility  for  Intellectual
Property  matters)  of Nu Skin USA have ever  received  any  charge,  complaint,
claim,   demand,  or  notice  alleging  any  such  interference,   infringement,
misappropriation,  or  violation  (including  any  claim  that Nu Skin  USA must
license or  refrain  from using any  Intellectual  Property  rights of any third
party). In addition,  to the Knowledge of any of the directors and officers (and
employees with responsibility for Intellectual Property matters) of Nu Skin USA,
(a) no third party has ever interfered with, infringed upon, misappropriated, or
otherwise come into conflict with any  Intellectual  Property  rights of Nu Skin

USA, including, but not limited to, the Intellectual Property rights licenced to
it by Nu Skin International,  (b) no third party is currently  interfering with,
infringing   upon,   misappropriating,   or  otherwise   conflicting   with  any
Intellectual Property rights of Nu Skin USA, including,  but not limited to, the
Intellectual  Property rights licenced to it by Nu Skin  International,  and (c)
none of the Intellectual Property owned by or licensed to Nu Skin USA by Nu Skin
International  infringes the Intellectual  Property rights of any third-party or
any of the Nu Skin Intellectual Property.

                  5.8.3   Intellectual   Property   Owned   or   Licensed   from
Third-Parties.  Section 5.8.3 of the Disclosure Schedule identifies each item of
Intellectual  Property (other than  Intellectual  Property that is or previously
was licensed from Nu Skin  International)  owned by,  licensed to, or used by Nu
Skin USA in its  business  and,  except as  identified  on Section  5.8.3 of the
Disclosure  Schedule,  Nu Skin  USA  does not  own,  license,  or use any  other
Intellectual Property in its business.  Section 5.8.3 of the Disclosure Schedule
also identifies each pending  application or registration with respect to any of
the Intellectual Property identified on Section 5.8.3 of the Disclosure Schedule
and  identifies  each  license,  agreement,  or other  permission  that has been
granted to Nu Skin USA with respect to any of its  Intellectual  Property (other
than  Intellectual  Property  that is or  previously  was licenced  from Nu Skin
International).  Nu Skin USA has delivered to the Nu Skin  Entities  correct and
complete copies of all documentation  evidencing all such Intellectual  Property
and all such applications,  registrations, licenses, agreements, and permissions
(as amended to date) and has made available to the Nu Skin Entities  correct and
complete  copies of all other  written  documentation  evidencing  ownership and
prosecution (if  applicable) of each such item.  Section 5.8.3 of the Disclosure
Schedule also identifies  each trade name or  unregistered  trademark used by Nu
Skin USA in connection with any of its businesses.  With respect to each item of
Intellectual  Property  required  to be  identified  in  Section  5.8.3  of  the
Disclosure Schedule:

                             5.8.3.1 Nu Skin USA possesses all right, title, and
interest in and to the item,  free and clear of any  Security  Interest or other
restriction (other than any license regarding such Intellectual  Property from a
third-party);

                             5.8.3.2 the item is not subject to any  outstanding
injunction, judgment, order, decree, ruling, or charge;

                             5.8.3.3  no  action,  suit,  proceeding,   hearing,
investigation,  charge,  complaint,  claim,  or  demand  is  pending  or, to the
Knowledge  of  any  of  the   directors  and  officers   (and   employees   with
responsibility for Intellectual  Property matters) of Nu Skin USA, is threatened
that challenges the legality, validity, enforceability, use, or ownership of the
item; and

                             5.8.3.4 Nu Skin USA has never  agreed to  indemnify
any Person for or against any interference,  infringement,  misappropriation, or
other conflict with respect to the item.

                  5.8.4 No Intellectual  Property Licensed to Third-Parties.  Nu
Skin USA  does not  license  or  sublicense  any  Intellectual  Property  to any
third-party.

                  5.8.5 No Knowledge of Obsolescence.  None of the directors and
officers (and employees with  responsibility for Intellectual  Property matters)
of Nu Skin USA has any Knowledge of any new products, inventions, procedures, or
methods of  manufacturing  or  processing  that any  competitors  or other third
parties have  developed that  reasonably  could be expected to supersede or make
obsolete any product or process of Nu Skin USA.

         5.9  Tangible  Assets.  Nu Skin USA owns or leases all of the  tangible
assets  used in its  business.  Each such  tangible  asset is free from  defects
(patent and latent),  has been  maintained  in accordance  with normal  industry
practice,  is in good operating condition and repair (subject to normal wear and
tear), and is suitable for the purposes for which it presently is used.

         5.10 Inventory.  All of the inventory is  merchantable  and fit for the
purpose for which it was procured or manufactured,  and none of the inventory is
slow-moving, obsolete, damaged, or defective.

         5.11  Acquired  Contracts.  Nu Skin USA has delivered to Nu Skin United
States a correct  and  complete  copy of each of the  Acquired  Contracts.  With
respect to each Acquired Contract:  (i) the agreement is legal, valid,  binding,
enforceable,  and in full force and effect;  (ii) the agreement will continue to
be legal, valid, binding, enforceable, and in full force and effect on identical
terms  following  the  consummation  of  the  transactions  contemplated  hereby
(including  the  assignments  and  assumptions  referred to in Section 2 above);
(iii) no party is in breach or  default,  and no event  has  occurred  that with
notice  or  lapse of time  would  constitute  a breach  or  default,  or  permit
termination, modification, or acceleration, under any of the Acquired Contracts;
and (iv) no party has repudiated any provision of any of the Acquired Contracts.

         5.12 Insurance. Each of Nu Skin USA's insurance policies: (i) is legal,
valid, binding, enforceable, and in full force and effect; (ii) will continue to
be legal, valid, binding, enforceable, and in full force and effect on identical
terms  following  the  consummation  of  the  transactions  contemplated  hereby
(including  the  assignments  and  assumptions  referred to in Section 2 above);
(iii) is not in default,  nor is any party thereto in breach thereof  (including
with respect to the payment of premiums or the giving of notices),  and no event
has occurred that,  with notice or the lapse of time,  would  constitute  such a
breach or default, or permit termination,  modification, or acceleration,  under
the policy; and (iv) has never been repudiated by any party thereto. Nu Skin USA
has been  covered  during the past one (1) year by insurance in scope and amount
customary and  reasonable  for the businesses in which it has engaged during the
aforementioned period.

         5.13  Litigation.  Section 5.13 of the  Disclosure  Schedule sets forth
each instance in which Nu Skin USA (i) is subject to any outstanding injunction,
judgment,  order,  decree,  ruling,  or  charge  or (ii) is a party  or,  to the
Knowledge  of  any  of  the   directors  and  officers   (and   employees   with
responsibility for litigation  matters) of Nu Skin USA, is threatened to be made
a party to any action,  suit,  proceeding,  hearing, or investigation of, in, or
before any court or  quasi-judicial  or  administrative  agency of any  federal,
state,  local, or foreign  jurisdiction  or before any  arbitrator.  None of the
actions, suits,  proceedings,  hearings, and investigations set forth in Section
5.13 of the Disclosure  Schedule could result in any material  adverse change in
the business, financial condition,  operations, results of operations, or future
prospects of Nu Skin USA. None of the directors and officers (and employees with
responsibility for litigation  matters) of Nu Skin USA has any reason to believe
that any such action, suit, proceeding, hearing, or investigation may be brought
or threatened against Nu Skin USA.

         5.14 Product  Warranty.  Nu Skin USA has not made any  warranties  with
respect to any product sold or distributed by it other than the  warranties,  if
any, allowed under the applicable license agreement with Nu Skin  International.
Nu Skin USA does not have any  Liability  (and there is no Basis for any present
or future action, suit, proceeding, hearing,  investigation,  charge, complaint,
claim,  or demand  against  it giving  rise to any  Liability)  for  damages  in
connection  with any products it has sold or distributed  that were not acquired
from Nu Skin International.  In addition, as to products acquired by Nu Skin USA
from  Nu  Skin  International,  to the  Knowledge  of any of the  directors  and
officers (and employees with  responsibility for product warranty matters) of Nu
Skin USA, Nu Skin USA does not have any Liability (and there is no Basis for any
present or future action,  suit,  proceeding,  hearing,  investigation,  charge,
complaint, claim, or demand against it giving rise to any Liability) for damages
in connection with any such Nu Skin  International  product.  No product sold or
distributed by Nu Skin USA is subject to any guaranty or other indemnity.

         5.15 Product  Liability.  Other than products sold to Nu Skin USA by Nu
Skin  International,  to the Knowledge of any of the directors or officers of Nu
Skin USA, Nu Skin USA does not have any Liability (and there is no Basis for any
present or future action,  suit,  proceeding,  hearing,  investigation,  charge,
complaint, claim, or demand against it giving rise to any Liability) arising out
of any  injury  to  individuals  or  property  as a  result  of  the  ownership,
possession, or use of any product sold or distributed by Nu Skin USA.

         5.16  Employees.  To the  Knowledge of any of the directors or officers
(and employees with  responsibility  for employment  matters) of Nu Skin USA, no
executive,  key  employee,  or group of  employees  has any  plans to  terminate
employment  with Nu Skin  USA.  Nu Skin  USA is not a party  to or  bound by any
collective bargaining agreement, nor has it experienced any strikes, grievances,
claims of unfair labor practices,  or other collective  bargaining disputes.  Nu
Skin USA has not committed any unfair labor  practice.  None of the directors or
officers (and employees with  responsibility for employment  matters) of Nu Skin
USA have any  Knowledge of any  organizational  effort  presently  being made or
threatened  by or on behalf of any labor union with  respect to  employees of Nu
Skin USA or of any violation of any anti-discrimination or harassment laws.

         5.17     Employee Benefits.

                  5.17.1  Section  5.17 of the  Disclosure  Schedule  lists each
Employee  Benefit Plan that Nu Skin USA maintains or to which it  contributes or
has any obligation to contribute.

                  5.17.2  Each such  Employee  Benefit  Plan  (and each  related
trust,  insurance  contract,  or fund)  complies in form and in operation in all
respects  with the  applicable  requirements  of  ERISA,  the  Code,  and  other
applicable laws.

                  5.17.3 All required reports and  descriptions  (including Form
5500  Annual  Reports,  summary  annual  reports,  PBGC-1's,  and  summary  plan
descriptions) have been timely filed and distributed  appropriately with respect
to each such Employee Benefit Plan. The requirements of COBRA have been met with
respect to each such Employee  Benefit Plan that is an Employee  Welfare Benefit
Plan.

                  5.17.4 All contributions (including all employer contributions
and employee salary reduction contributions) that are due have been paid to each
such  Employee  Benefit  Plan that is an Employee  Pension  Benefit Plan and all
contributions  for any period  ending on or before the date of the Closing  that
are not yet due have been paid to each such  Employee  Pension  Benefit  Plan or
accrued in  accordance  with the past custom and  practice  of Nu Skin USA.  All
premiums or other  payments for all periods  ending on or before the date of the
Closing have been paid with respect to each such  Employee  Benefit Plan that is
an Employee Welfare Benefit Plan.

                  5.17.5 With respect to each Employee Benefit Plan that Nu Skin
USA or any ERISA  Affiliate  maintains or ever has maintained or to which any of
them contributes, ever has contributed, or ever has been required to contribute:

                             5.17.5.1 There have been no Prohibited Transactions
with respect to any such  Employee  Benefit Plan. No Fiduciary has any Liability
for breach of fiduciary duty or any other failure to act or comply in connection
with the administration or investment of the assets of any such Employee Benefit
Plan. No action, suit, proceeding, hearing, or investigation with respect to the
administration or the investment of the assets of any such Employee Benefit Plan
(other than routine  claims for benefits) is pending or, to the Knowledge of any
of the directors and officers (and  employees with  responsibility  for employee
benefits matters) of Nu Skin USA, threatened. None of the directors and officers
(and employees with responsibility for employee benefits matters) of Nu Skin USA
has any Knowledge of any Basis for any such action, suit,  proceeding,  hearing,
or investigation.

                  5.17.6 Nu Skin USA does not maintain  and does not  contribute
to, nor has it ever  maintained or contributed  to, or ever has been required to
contribute to, any Employee Welfare Benefit Plan providing  medical,  health, or
life insurance or other  welfare-type  benefits for current or future retired or
terminated  employees,  their  spouses,  or  their  dependents  (other  than  in
accordance with Code Section 4980B).

         5.18     Environmental, Health, and Safety Matters.

                  5.18.1 Nu Skin USA and its predecessors  have complied and are
in compliance with all Environmental, Health, and Safety Requirements.

                  5.18.2 Without limiting the generality of the foregoing,  each
of Nu Skin USA and its  predecessors  have obtained and complied with, and is in
compliance  with,  all  permits,  licenses  and  other  authorizations  that are
required  pursuant to  Environmental,  Health,  and Safety  Requirements for the
occupation of its facilities and the operation of its business.

                  5.18.3  Neither Nu Skin USA nor any of its  predecessors  have
received any written or oral notice,  report or other information  regarding any
actual or alleged violation of Environmental,  Health, and Safety  Requirements,
or any Liability or potential Liability (whether accrued, absolute,  contingent,
unliquidated or otherwise), including any investigatory,  remedial or corrective
obligations,   relating  to  any  of  them  or  its  facilities   arising  under
Environmental, Health, and Safety Requirements.

                  5.18.4  Neither Nu Skin USA nor any of its  predecessors  have
either  expressly or by operation of law,  assumed or undertaken  any liability,
including, without limitation, any obligation for corrective or remedial action,
of any other Person relating to Environmental, Health, and Safety Requirements.

         5.19 Disclosure.  The representations and warranties  contained in this
Section 5 do not  contain  any untrue  statement  of a material  fact or omit to
state  any  material  fact  necessary  in  order  to  make  the  statements  and
information contained in this Section 5 not misleading.

6.  Representations and Warranties of the Nu Skin Entities.  Each of the Nu Skin
Entities represents and warrants to Nu Skin USA that the statements contained in
this  Section  6 are  correct  and  complete  as of the  effective  date of this
Agreement.

         6.1 Organization of the Nu Skin Entities.  Each of the Nu Skin Entities
is a corporation duly organized,  validly  existing,  and in good standing under
the laws of the jurisdiction of its incorporation.

         6.2  Authorization  of  Transaction.  Both of the Nu Skin Entities have
full power and  authority  (including  full  corporate  power and  authority) to
execute and deliver this  Agreement  and to perform its  respective  obligations
hereunder.  This Agreement  constitutes the valid and legally binding obligation
of each of the Nu Skin Entities,  enforceable  in accordance  with its terms and
conditions.

         6.3  Non-contravention.  Neither the execution and the delivery of this
Agreement,  nor  the  consummation  of  the  transactions   contemplated  hereby
(including the assignments and assumptions referred to in Section 2 above), will
(i) violate any constitution,  statute, regulation, rule, injunction,  judgment,
order,  decree,   ruling,  charge,  or  other  restriction  of  any  government,
governmental agency, or court to which either of the Nu Skin Entities is subject
or any provision of its charter or bylaws,  or (ii) conflict  with,  result in a
breach of, constitute a default under,  result in the acceleration of, create in
any party the right to accelerate,  terminate, modify, or cancel, or require any
notice under any  agreement,  contract,  lease,  license,  instrument,  or other
arrangement  to  which  either  of the Nu Skin  Entities  is a party or by which
either of them is bound or to which any of their  respective  assets is subject.
Neither of the Nu Skin  Entities  needs to give any  notice to,  make any filing
with, or obtain any  authorization,  consent,  or approval of any  government or
governmental  agency in order for the  Parties to  consummate  the  transactions
contemplated  by this  Agreement  (including  the  assignments  and  assumptions
referred to in Section 2 above).

         6.4 Brokers' Fees. Neither of the Nu Skin Entities has any Liability or
obligation to pay any fees or commissions to any broker,  finder,  or agent with
respect to the transactions contemplated by this Agreement for which Nu Skin USA
could become liable or obligated.

         6.5 Disclosure.  The representations  and warranties  contained in this
Section 6 do not  contain  any untrue  statement  of a material  fact or omit to
state  any  material  fact  necessary  in  order  to  make  the  statements  and
information contained in this Section 6 not misleading.

7.       Indemnification.

         7.1  Nu  Skin   USA's   Indemnification   Obligation;   Indemnification
Limitation  Agreement.  Nu Skin USA hereby agrees to indemnify and hold harmless
each  of the Nu Skin  Entities  and  their  respective  shareholders,  officers,
directors,   employees,   agents,   representatives,   successors,  and  assigns
(collectively,  the "NSE  Indemnitees")  at all times from and after the date of
the  Closing  against  and in  respect of any and all  Damages  (as that term is
defined  in  Section  7.3  below),  subject,  however,  to the  limitations  and
restrictions   set   forth   in  the   Indemnification   Limitation   Agreement.
Notwithstanding  the  foregoing,  the obligation of Nu Skin USA to indemnify the
NSE Indemnitees for breaches of its  representations and warranties set forth in
Section 5 hereof,  shall terminate on the second anniversary of the date of this
Agreement unless a claim for  indemnification  has been brought within such time
by any of the NSE Indemnitees.

         7.2 Nu Skin Entities'  Indemnification  Obligations.  The Skin Entities
hereby agree to indemnify  and hold  harmless Nu Skin USA and its  shareholders,
officers, directors, employees, agents, representatives, successors, and assigns
(collectively,  the "NSUSA Indemnitees") at all times from and after the date of
the  Closing  against  and in  respect of any and all  Damages  (as that term is
defined  in  Section  7.3  below);  provided,  however,  the Nu  Skin  Entities'
obligation  to  indemnify  the NSUSA  Indemnitees  for  breaches  of the Nu Skin
Entities'  representations and warranties set forth in Section 6 shall terminate
on the  second  anniversary  of the date of this  Agreement  unless a claim  for
indemnification  has  been  brought  within  such  time  by  any  of  the  NSUSA
Indemnitees.

         7.3 Damages.  "Damages"  shall  include any claims,  actions,  demands,
losses, costs, expenses,  liabilities (whether joint or several), penalties, and
damages,  including  counsel fees and expenses,  incurred in investigating or in
attempting to avoid the same or oppose the imposition  thereof  resulting to any
of the NSE Indemnitees or the NSUSA Indemnitees,  as applicable, from any of the
following: (i) any misrepresentation or breach of any representation or warranty
made by Nu Skin USA or the Nu Skin  Entities,  as  applicable,  in or under this
Agreement or any other agreement  executed in connection  with the  transactions
contemplated  hereby;  (ii) any breach or default in the  performance by Nu Skin
USA or the Nu Skin Entities, as applicable, of any of their respective covenants
to be  performed  by them under this  Agreement  or any  agreement  executed  in
connection with the transactions  contemplated hereby; (iii) with respect to the
NSE Indemnitees,  any debts, liabilities, or obligations of Nu Skin USA, whether
accrued,  absolute,  contingent,  or otherwise, due or to become due, except for
the Assumed  Liabilities;  (iv) with respect to the NSE  Indemnitees,  any claim
affecting the Acquired  Assets or any  Liability of Nu Skin USA,  other than the
Assumed Liabilities, or any expense that is allowable against or incurred by any
NSE Indemnitee because of Nu Skin USA's  non-compliance with any applicable bulk
sales or  transfer  law;  or (v) with  respect  to the  NSUSA  Indemnitees,  any
liability accruing to any NSUSA Indemnitees relating to any Assumed Liabilities.
In addition,  Damages shall also include any amount by which the Net Liabilities
of Nu Skin USA are in excess of One Million Dollars ($1,000,000),  to the extent
the Purchase  Price has not been adjusted by the amount of such excess  pursuant
to Section 3 above.

                  7.3.1 Tax  Indemnification.  In addition to the  provisions of
Section 7.3 above, Nu Skin USA specifically  agrees to indemnify each of the NSE
Indemnitees  from and  against the  entirety of any Damages  that any of the NSE
Indemnitees  may suffer  resulting  from,  arising out of,  relating  to, in the
nature  of,  or caused  by any  Liability  of Nu Skin USA for any Tax or any Tax
Liability of Nu Skin USA that is not  specifically  included  within the Assumed
Liabilities.

        7.4 Notice of Claim.  Promptly  upon  receipt  of notice of any  demand,
assertion,  claim,  action, or proceeding (whether judicial or otherwise),  with
respect to any matter as to which Nu Skin USA has  agreed to  indemnify  the NSE
Indemnitees  under the provisions of this Section 7 or the Nu Skin Entities have
agreed to  indemnify  the NSUSA  Indemnitees  under  this  Section  7, the party
entitled to indemnification will give prompt written notice thereof to the party
owing the  indemnification,  together  with the  statement  of such  information
respecting such demand, assertion, claim, action, or proceeding as such entitled
to indemnification shall then have; provided,  however, that neither party shall
be relieved of  liability  hereunder  for failure by the other party to promptly
give such  written  notice,  unless the party  entitled to notice is  materially
prejudiced by such failure, in which case the party entitled to notice shall not
be liable for any indemnification  obligation under this Section 7 to the extent
so prejudiced.  If either party acknowledges any liability under this Section 7,
that  party  shall  contest  and  defend  by  all  appropriate  legal  or  other
proceedings any demand, assertion,  claim, action, or proceeding with respect to
which it has been called upon to indemnify any persons  under the  provisions of

this Section 7; provided,  however,  that: (i) notice of intention so to contest
shall be delivered to the  appropriate  party within  twenty (20)  calendar days
after the receipt by the  indemnifying  party of notice of the assertion of such
demand,  assertion,  claim,  action, or proceeding;  (ii) the indemnifying party
will pay all costs and expenses of such contest, including,  without limitation,
all  attorneys'  and  accountants'  fees,  and the cost of any bond  required by
applicable law to be posted in connection with such contest;  (iii) such contest
shall be conducted by reputable  attorneys  employed by the  indemnifying  party
(with the reasonable  approval of the appropriate  persons being  indemnified at
the  indemnifying   party's  sole  cost  and  expense,  but  the  persons  being
indemnified  shall have the right to participate in such  proceedings  and to be
represented by attorneys of such person's own choosing, at its or their own cost
and expense;  (iv) if after such  opportunity,  the indemnifying  party does not
elect to assume the defense of any such proceeding, the indemnifying party shall
be bound by the results obtained by the indemnified  party,  including,  without
limitation,  any out-of-court settlement or compromise; and (v) the indemnifying
party will not settle any claim without the prior written consent of the persons
being indemnified,  unless the settlement  contains a complete and unconditional
release of such persons being  indemnified,  and the settlement does not involve
the imposition of any non-monetary relief on such persons.

8.       Miscellaneous.

         8.1   Survival  of   Representations   and   Warranties.   All  of  the
representations  and warranties of the Parties contained in this Agreement shall
survive the Closing.

         8.2 Press Releases and Public Announcements. Either Nu Skin Enterprises
or  Nu  Skin  United  States  may  issue  press  releases  or  make  any  public
announcements relating to the subject matter of this Agreement after the Closing
without the prior written  approval of the other Parties.  Nu Skin USA shall not
issue  any press  releases  or make any  public  announcements  relating  to the
subject matter of this Agreement without the prior written approval of the other
Parties.

         8.3 No Third-Party  Beneficiaries.  This Agreement shall not confer any
rights or remedies  upon any Person other than the Parties and their  respective
successors and permitted assigns.

         8.4 Entire Agreement.  This Agreement (including the documents referred
to herein)  constitutes the entire  agreement  between and among the Parties and
supersedes any prior understandings, agreements, or representations by, between,
or among the Parties, whether written or oral, to the extent they related in any
way to the subject matter hereof.

         8.5  Assignment.  Except as  provided  below,  no Party may  assign (by
operation of law,  merger,  or  otherwise),  license,  sublicense,  or otherwise
transfer  any of its rights or  obligations  under this  Agreement  to any other
Person  without  obtaining  the prior  written  consent  of the  other  Parties;
provided,  however, that Nu Skin Enterprise and Nu Skin United States shall each
be allowed to assign  this  Agreement  or its rights and  obligations  hereunder
without any prior consent of the other Parties.

         8.6  Counterparts.  This  Agreement may be executed by facsimile and in
one or more counterparts,  each of which shall be deemed an original, but all of
which, when taken together, shall constitute one and the same instrument.

         8.7 Headings.  The Section and  subsection  headings  contained in this
Agreement are inserted for convenience  only and shall not affect in any way the
meaning or interpretation of this Agreement.

         8.8  Notices.  All  notices,  requests,   demands,  claims,  and  other
communications  hereunder  shall be in  writing.  Any notice,  request,  demand,
claim, or other communication  hereunder shall be deemed duly given if given (i)
personally,  (ii) two business  days after being sent by registered or certified
mail, return receipt requested,  postage prepaid,  and addressed to the intended
recipient as set forth below,  (iii) telecopied to the intended recipient at the
telecopy set forth below, or (iv) one business day after being sent by overnight
courier and addressed to the intended recipient as set forth below:

    If to Nu Skin USA, to:             with a copy to:

    Nu Skin USA, Inc.                  Holland & Hart, L.L.P.
    75 West Center Street              215 South State Street, Suite 500
    Provo, Utah  84601                 Salt Lake City, Utah  84111
    Attention: Keith R. Halls          Attention: David R. Rudd, Esq.
    Fax No.: (801) 345-5999            Fax No.: (801) 364-9124

    If to Nu Skin Enterprises, to:     with a copy to:

    Nu Skin Enterprises, Inc.          LeBoeuf, Lamb, Greene & MacRae, L.L.P.
    75 West Center Street              1000 Kearns Building
    Provo, Utah  84601                 136 South Main Street
    Attention: M. Truman Hunt, Esq.    Salt Lake City, Utah 84101
    Fax No.: (801) 345-3099            Attention: Nolan S. Taylor, Esq.
                                       Fax No.: (801) 359-8256

    If to Nu Skin United States, to:   with a copy to:

    Nu Skin United States, Inc.        LeBoeuf, Lamb, Greene & MacRae, L.L.P.
    75 West Center Street              1000 Kearns Building
    Provo, Utah  84601                 136 South Main Street
    Attention: M. Truman Hunt, Esq.    Salt Lake City, Utah 84101
    Fax No.: (801) 345-3099            Attention: Nolan S. Taylor, Esq.
                                       Fax No.: (801) 359-8256

Any Party may send any notice,  request,  demand,  claim, or other communication
hereunder  to the  intended  recipient  at the address set forth above using any
other means (including  messenger service,  telex,  ordinary mail, or electronic
mail), but no such notice, request,  demand, claim, or other communication shall
be deemed to have been duly given  unless and until it  actually  is received by
the  intended  recipient.  Any Party may  change the  address to which  notices,
requests,  demands,  claims,  and  other  communications  hereunder  are  to  be
delivered by giving the other Parties notice in the manner herein set forth.

         8.9 Governing Law. This Agreement shall be governed by and construed in
accordance  with the domestic laws of the State of Utah without giving effect to
any choice or conflict of law provision or rule (whether of the State of Utah or
any other  jurisdiction)  that would  cause the  application  of the laws of any
jurisdiction other than the State of Utah.

         8.10  Amendments  and Waivers.  No  amendment of any  provision of this
Agreement  shall be valid unless the same shall be in writing and signed by each
of the  Parties.  No waiver by any Party of any default,  misrepresentation,  or
breach of warranty or covenant  hereunder,  whether intentional or not, shall be
deemed  to  extend to any prior or  subsequent  default,  misrepresentation,  or
breach of warranty or covenant hereunder or affect in any way any rights arising
by virtue of any prior or subsequent such occurrence.

         8.11  Severability.  Any term or  provision of this  Agreement  that is
invalid or unenforceable  in any situation in any jurisdiction  shall not affect
the validity or  enforceability  of the remaining terms and provisions hereof or
the validity or  enforceability  of the offending term or provision in any other
situation or in any other jurisdiction.

         8.12  Expenses.  Each of the Nu Skin Entities and Nu Skin USA will bear
its own costs and  expenses  (including  legal fees and  expenses)  incurred  in
connection with this Agreement and the transactions contemplated hereby.

         8.13  Construction.  The  Parties  have  participated  jointly  in  the
negotiation  and  drafting  of this  Agreement.  In the  event an  ambiguity  or
question of intent or interpretation  arises,  this Agreement shall be construed
as if drafted jointly by the Parties and no presumption or burden of proof shall
arise  favoring or  disfavoring  any Party by virtue of the authorship of any of
the provisions of this Agreement Any reference to any federal,  state, local, or
foreign  statute  or law  shall  be  deemed  also  to  refer  to all  rules  and
regulations promulgated thereunder,  unless the context requires otherwise.  The
word  "including"  shall  mean  including  without  limitation.  Nothing  in the
Disclosure  Schedule  shall be deemed  adequate to disclose  an  exception  to a
representation or warranty made herein unless the Disclosure Schedule identifies
the exception  with  particularity  and describes the relevant  facts in detail.
Without limiting the generality of the foregoing, the mere listing (or inclusion
of a copy) of a document or other item shall not be deemed  adequate to disclose
an  exception  to  a   representation   or  warranty  made  herein  (unless  the
representation or warranty has to do with the existence of the document or other
item  itself).  The  Parties  intend  that each  representation,  warranty,  and
covenant contained herein shall have independent significance.  If any Party has
breached  any  representation,  warranty,  or covenant  contained  herein in any
respect,  the fact  that  there  exists  another  representation,  warranty,  or
covenant relating to the same subject matter  (regardless of the relative levels
of  specificity)  that the Party has not  breached  shall  not  detract  from or
mitigate  the fact that the  Party is in  breach  of the  first  representation,
warranty, or covenant.

         8.14  Incorporation  of Recitals,  Exhibits,  and Schedules.  The above
Recitals  and all  Exhibits  and  Schedules  identified  in this  Agreement  are
incorporated herein by reference and made a part hereof.

         8.15 Specific Performance.  Each of the Parties acknowledges and agrees
that the other  Parties  would be  damaged  irreparably  in the event any of the
provisions of this Agreement are not performed in accordance with their specific
terms or otherwise are breached.  Accordingly,  each of the Parties  agrees that
the other Parties shall be entitled to an injunction or  injunctions  to prevent
breaches of the  provisions of this Agreement and to enforce  specifically  this
Agreement and the terms and  provisions  hereof in any action  instituted in any
court of the United States or any state  thereof  having  jurisdiction  over the
Parties and the matter  (subject  to the  provisions  set forth in Section  8.16
below),  in addition to any other remedy to which it may be entitled,  at law or
in equity.

         8.16  Submission to  Jurisdiction.  Each of the Parties  submits to the
exclusive  jurisdiction  of any state or federal court sitting in Salt Lake City
or Provo,  Utah, in any action or proceeding  arising out of or relating to this
Agreement  and agrees  that all  claims in  respect of the action or  proceeding
shall be heard and determined only in any such court. Each Party also agrees not
to bring any action or proceeding  arising out of or relating to this  Agreement
in any other court. Each of the Parties waives any defense of inconvenient forum
to the  maintenance  of any action or proceeding so brought and waives any bond,
surety, or other security that might be required of any other Party with respect
thereto.  Any  Party  may make  service  on the  other  Parties  by  sending  or
delivering  a copy of the  process  to the Party or  Parties to be served at the
address  and in the manner  provided  for the  giving of notices in Section  8.8
above.  Nothing in this  Section  8.16,  however,  shall affect the right of any
Party to serve legal process in any other manner  permitted by law or in equity.
Each Party agrees that a final  judgment in any action or  proceeding so brought
shall be conclusive  and may be enforced by suit on the judgment or in any other
manner provided by law or in equity.

         8.17 Bulk Sales and Transfer  Laws. Nu Skin United States  acknowledges
that Nu Skin USA will  not  comply  with  the  provisions  of any bulk  sales or
transfer laws of any state or jurisdiction  in connection with the  transactions
contemplated by this Agreement.

         IN WITNESS  WHEREOF,  the Parties  have  executed  this Asset  Purchase
Agreement effective as of the date first above written.

                                   NU SKIN ENTERPRISES, INC.

                                   By:      /s/ Corey B. Lindley
                                   Name:    Corey B. Lindley
                                   Its:     Vice President

                                   NU SKIN UNITED STATES, INC.

                                   By:      /s/ Corey B. Lindley
                                   Name:    Corey B. Lindley
                                   Its:     Vice President

                                   NU SKIN USA, INC.

                                   By:      /s/ Keith Halls
                                   Name:    Keith Halls
                                   Its:     Vice President

                                   EXHIBIT "A"

                                 EXCLUDED ASSETS

         1.       All of Nu  Skin  USA's  accounts  receivable  from  any of the
                  Affiliates,  as  indicated on the face of its January 31, 1999
                  balance sheet.

         2.       All of Nu Skin USA's investments in any of the Affiliates,  as
                  indicated on the face of its January 31, 1999 balance sheet.

         3.       All of Nu Skin  USA's  cash as  indicated  on the  face of its
                  January 31, 1999 balance sheet in excess of $3,129,500.

         4.       All  contracts or  agreements  with,  and all loans made to or
                  guaranteed by, Nu Skin USA and any of its  subsidiaries or any
                  of the Affiliates.

         5.       All  tangible  personal  property of Nu Skin USA that is to be
                  retained for personal use by the  stockholders  of Nu Skin USA
                  as determined in good faith by Nu Skin United States,  Nu Skin
                  Enterprises and Nu Skin USA following the Closing.

         6.       Leasehold improvements relating to an operations center of Big
                  Planet, Inc.

                                   EXHIBIT "B"

                               ACQUIRED CONTRACTS

                               ACQUIRED CONTRACTS

         1.       Personal  Services  Agreement  dated  November  1, 1998 by and
                  between Nu Skin USA and Final Kick  Marketing  Group.  Expires
                  November 1, 2000.  Total  contract  amount is  $220,000,  plus
                  travel expenses.

         2.       Personal  Services  Agreement  dated  December  1, 1998 by and
                  between Nu Skin USA and Carmen Dominicci. Expires November 30,
                  2000. Total contact amount is $95,000, plus expenses

         3.       Personal  Services  Agreement  dated  August  25,  1998 by and
                  between Nu Skin USA and Isaac  Wilson  (Stray  Dogs).  Expires
                  August  9,  1999.  Total  contract  amount  is  $11,000,  plus
                  expenses.

         4.       Consulting  Agreement (undated) by and between Nu Skin USA and
                  Gibb Dyer. Contract amount is $4,000 per month through 1999.

         5.       Consulting  Agreement (undated) by and between Nu Skin USA and
                  Suzanne Barnes.  Contract amount is $500 per day in Utah, $750
                  per day  outside  of Utah , for  Demonstrations  at Nu  Colour
                  Application Workshops.

         6.       Consulting Agreement dated November 29, 1998 by and between Nu
                  Skin USA and Sherry  Drabner.  Contract amount is $500 per day
                  for Demonstrations at NU COLOUR Application Workshops.

         7.       Consulting Agreement dated November 27, 1998 by and between Nu
                  Skin USA and Susan Markey. Contract amount is $500 per day for
                  Demonstrations at NU COLOUR Application Workshops.

         8.       Consulting  Agreement dated December 3, 1998 by and between Nu
                  Skin USA and Marianne  Thompson.  Contract  amount is $500 per
                  day for Demonstrations at NU COLOUR Application Workshops.

         9.       Consulting Agreement dated November 28, 1998 by and between Nu
                  Skin USA and Kathy  Eckenbrecht.  Contract  amount is $500 per
                  day for Demonstrations at NU COLOUR Application Workshops.

         10.      Waiver of Objection to Use  Material  (undated)  granted by Nu
                  Skin USA, Inc. in favor of Lifetime  Productions,  Inc. Grants
                  Lifetime  Productions,  Inc. rights to use Nu Skin USA footage
                  of Christie Brinkley.

         11.      Sub Lease  Agreement  dated November 1, 1998 by and between Nu
                  Skin USA and  Franklin  Covey Co.  Expires  December 31, 1999.
                  Monthly payments are $7,661.

                                   EXHIBIT "C"

                               ASSUMED LIABILITIES

                               ASSUMED LIABILITIES

         In connection with the transactions  contemplated by this Agreement, Nu
Skin  United  States  will  assume  the  following  categories  of Nu Skin USA's
liabilities:

         Trade A/R1*

         A/P Trade*

         Accrued Payables to Vendors*

         Accrued Payables - Consigned*

         Accrued Commissions

         Accrued Gallery of Gifts Liability

         Wages/Payroll Taxes Payable*

         Accrued Sales Tax*

         Other Accrued Liabilities*

         Deferred Shipping*

         Independent Warehouses*

         Attached  hereto is a balance  sheet of Nu Skin USA as of  January  31,
1999 showing the Nu Skin USA liabilities being assumed by Nu Skin United States.

         *  Specifically excluding all amounts that relate to the Affiliates.

            CONTRACTUAL OBLIGATIONS ASSUMED BY NU SKIN UNITED STATES

         1.       Personal  Services  Agreement  dated  November  1, 1998 by and
                  between Nu Skin USA and Final Kick  Marketing  Group.  Expires
                  November 1, 2000.  Total  contract  amount is  $220,000,  plus
                  travel expenses.

         2.       Personal  Services  Agreement  dated  December  1, 1998 by and
                  between Nu Skin USA and Carmen Dominicci. Expires November 30,
                  2000. Total contact amount is $95,000, plus expenses

         3.       Personal  Services  Agreement  dated  August  25,  1998 by and
                  between Nu Skin USA and Isaac  Wilson  (Stray  Dogs).  Expires
                  August  9,  1999.  Total  contract  amount  is  $11,000,  plus
                  expenses.

         4.       Consulting  Agreement (undated) by and between Nu Skin USA and
                  Gibb Dyer. Contract amount is $4,000 per month through 1999.

         5.       Consulting  Agreement (undated) by and between Nu Skin USA and
                  Suzanne Barnes.  Contract amount is $500 per day in Utah, $750
                  per day  outside  of Utah , for  Demonstrations  at Nu  Colour
                  Application Workshops.

         6.       Consulting Agreement dated November 29, 1998 by and between Nu
                  Skin USA and Sherry  Drabner.  Contract amount is $500 per day
                  for Demonstrations at NU COLOUR Application Workshops.

         7.       Consulting Agreement dated November 27, 1998 by and between Nu
                  Skin USA and Susan Markey. Contract amount is $500 per day for
                  Demonstrations at NU COLOUR Application Workshops.

         8.       Consulting  Agreement dated December 3, 1998 by and between Nu
                  Skin USA and Marianne  Thompson.  Contract  amount is $500 per
                  day for Demonstrations at NU COLOUR Application Workshops.

         9.       Consulting Agreement dated November 28, 1998 by and between Nu
                  Skin USA and Kathy  Eckenbrecht.  Contract  amount is $500 per
                  day for Demonstrations at NU COLOUR Application Workshops.

         10.      Waiver of Objection to Use  Material  (undated)  granted by Nu
                  Skin USA, Inc. in favor of Lifetime  Productions,  Inc. Grants
                  Lifetime  Productions,  Inc. rights to use Nu Skin USA footage
                  of Christie Brinkley.

         11.      Sub Lease  Agreement  dated November 1, 1998 by and between Nu
                  Skin USA and  Franklin  Covey Co.  Expires  December 31, 1999.
                  Monthly payments are $7,661.

                                   EXHIBIT "D"

                       FORM OF BILL OF SALE AND ASSIGNMENT

                                   EXHIBIT "E"

                 FORM OF INSTRUMENT OF ASSUMPTION OF LIABILITIES

                                   EXHIBIT "F"

                  FORM OR INDEMNIFICATION LIMITATION AGREEMENT

                                   EXHIBIT "G"

                 FORM OF LEGAL OPINION OF HOLLAND & HART, L.L.P.

                                   EXHIBIT "H"

                          ALLOCATION OF PURCHASE PRICE

         The  Allocation  of the Purchase  Price shall be agreed  upon,  in good
faith,  by Nu Skin  Enterprises,  Nu Skin United States,  and Nu Skin USA within
thirty (30) days after the Closing.

- --------
         1 To the  extent any such trade  account  receivable  reflects a credit
balance  resulting  from the  issuance by Nu Skin USA of credit  vouchers to its
customers.

EX-10.53

                              TERMINATION AGREEMENT

                                 BY AND BETWEEN

                           NU SKIN INTERNATIONAL, INC.

                                       AND

                                NU SKIN USA, INC.

                                  March 8, 1999

                              TERMINATION AGREEMENT

         This Termination  Agreement (the "Agreement") is entered into effective
as of  March  8,  1999  by and  between  Nu  Skin  International,  Inc.,  a Utah
corporation  ("Nu  Skin  International"),  and Nu Skin  USA,  Inc.,  a  Delaware
corporation ("Nu Skin USA"). Nu Skin  International and Nu Skin USA are referred
to herein, collectively, as the "Parties" and, individually, as a "Party."

                                    RECITALS

         A.  WHEREAS,  Nu Skin  International  previously  entered  into certain
licenses  and  agreements  with Nu Skin USA (which  agreements  are  referred to
herein,  collectively,  as the Terminated Agreements (as that term is defined in
Section 1.5 below)),  which Terminated Agreements are each identified in Section
1 below;

         B. WHEREAS, the respective parties to each of the Terminated Agreements
now desire to terminate each of the Terminated  Agreements,  as set forth herein
and in exchange for the  Termination Fee (as that term is defined in Section 2.1
below); and

         C. WHEREAS,  in connection  with this Agreement and the  termination of
the Terminated  Agreements as set forth in and  contemplated  by this Agreement,
simultaneously  with the execution of this Agreement Nu Skin  International will
pay the  Termination  Fee to Nu Skin USA in exchange for the  termination of the
Terminated Agreements, as set forth in and contemplated by this Agreement.

         NOW,  THEREFORE,  in  consideration  of the foregoing  premises and the
mutual promises and agreements set forth herein, and for other good and valuable
consideration, the receipt and sufficiency of which are hereby acknowledged, the
Parties agree as follows:

         1. Terminated  Agreements.  The following  licenses and agreements have
previously been entered into by and between the respective  Parties thereto,  as
indicated below:

         1.1 Sublease  Agreement.  A Sublease  Agreement  dated  effective as of
January 1, 1998  entered into by and between Nu Skin  International  and Nu Skin
USA (the  "Sublease  Agreement"),  a copy of which is  attached  as Exhibit  "A"
hereto.

         1.2 Licensing  and Sales  Agreement.  A Licensing  and Sales  Agreement
dated  effective  as of December  31, 1997  entered  into by and between Nu Skin
International and Nu Skin USA (the "Licensing and Sales  Agreement"),  a copy of
which is attached as Exhibit "B" hereto.

         1.3  Trademark/Tradename  Agreement.  A  Trademark/Tradename  Licensing
Agreement dated effective as of December 31, 1997 entered into by and between Nu
Skin International and Nu Skin USA (the "Trademark/Tradename Agreement"), a copy
of which is attached as Exhibit "C" hereto.

         1.4 Distribution  Agreement.  A Wholesale  Distribution Agreement dated
effective  as of  December  31,  1997  entered  into  by  and  between  Nu  Skin
International and Nu Skin USA (the "Distribution Agreement"), a copy of which is
attached as Exhibit "D" hereto.

         1.5 The Terminated Agreements; Termination. The Sublease Agreement, the
Licensing  and  Sales  Agreement,  the  Trademark/Tradename  Agreement,  and the
Distribution Agreement are, collectively,  referred to herein as the "Terminated
Agreements"  and,  individually,  as a "Terminated  Agreement."  The  respective
parties  to each  of the  Terminated  Agreements  hereby  terminate  each of the
Terminated  Agreements  to which they are a party  effective as of the effective
date of this Agreement (as first above written),  and in so doing agree to cause
each of the respective  parties to each of the  Terminated  Agreements to become
subject  to any  and all  rights  and  obligations  provided  under  each of the
respective  Terminated  Agreements  upon the  termination  thereof,  if any. The
rights and  obligations of each of the parties under each  Terminated  Agreement
following  the  termination  thereof  shall  be  governed  by the  terms  of the
respective  Terminated  Agreement  as if  such  Terminated  Agreement  had  been
terminated in accordance  with its terms.  This Agreement  shall in no way limit
any rights or  obligations,  if any, that any Terminated  Agreement  provides or
contemplates  shall  continue  following  the  termination  of  such  Terminated
Agreement, except as otherwise expressly set forth herein.

                  1.5.1  Reaffirmation of Existing  Agreements.  Notwithstanding
         the provisions of Section 1.5 above, the Parties hereby acknowledge and
         reaffirm  (a) the  Tax  Sharing  and  Indemnification  Agreement  dated
         December 31, 1997 entered into by and among Nu Skin  International,  Nu
         Skin USA, and their  respective  shareholders,  (b) the  Assumption  of
         Liabilities  and  Indemnification   Agreement  dated  effective  as  of
         December 31, 1997 entered into by and between Nu Skin International and
         252nd Shelf Corporation,  a Delaware corporation (now known as "Nu Skin
         USA,  Inc."),  and  (c)  the  Employee  Benefits  Allocation  Agreement
         (undated) entered into by and between Nu Skin International and Nu Skin
         USA (collectively,  the "Existing Agreements"). The Existing Agreements
         shall  remain in full force and effect as  originally  executed and are
         not being terminated,  modified, or amended in any manner or respect by
         this Agreement or any of the transactions contemplated hereby.

2.       Termination Fee; Payment of Termination Fee.

         2.1 Termination  Fee; Payment of Termination Fee. Upon the execution of
this  Agreement by each of the Parties,  and in exchange for the  termination of
the Terminated Agreements as set forth in and contemplated by this Agreement, Nu
Skin  International  will pay to Nu Skin USA Ten Million  Dollars  ($10,000,000)
(the  "Termination  Fee").  The  Termination  Fee  shall  be  paid  by  Nu  Skin
International on the date this Agreement  becomes effective (the "Closing Date")
in cash by wire transfer or delivery of other immediately available funds.

                  2.1.1 Tax Consequences. The Parties agree that the Termination
         Fee  is  income  to  Nu  Skin  USA  and  is   amortizable  by  Nu  Skin
         International. The Parties also agree not to take any position contrary
         to or  inconsistent  with the treatment of the  Termination  Fee as set
         forth in the immediately preceding sentence.

3.  Representations  and  Warranties of Nu Skin USA. Nu Skin USA  represents and
warrants to Nu Skin International that the statements  contained in this Section
3 are correct and complete as of the Closing Date.

         3.1 Organization.  Nu Skin USA is a corporation duly organized, validly
existing,  and in  good  standing  under  the  laws of the  jurisdiction  of its
incorporation.

         3.2  Authorization  of  Transaction.  Nu Skin  USA has full  power  and
authority  (including full corporate power and authority) to execute and deliver
this Agreement and to perform its obligations  hereunder.  Without  limiting the
generality  of the  foregoing,  the Board of Directors  of Nu Skin USA,  and, if
required,  Nu Skin  USA's  stockholders,  have duly  authorized  the  execution,
delivery,  and  performance  of this  Agreement by Nu Skin USA.  This  Agreement
constitutes the valid and legally binding obligation of Nu Skin USA, enforceable
in accordance with its terms and conditions.

         3.3  Non-contravention.  Neither the execution and the delivery of this
Agreement, nor the consummation of the transactions contemplated hereby will (i)
violate any  constitution,  statute,  regulation,  rule,  injunction,  judgment,
order,  decree,   ruling,  charge,  or  other  restriction  of  any  government,
governmental  agency,  or court to which Nu Skin USA is subject or any provision
of the  charter  or bylaws  of Nu Skin USA or (ii)  conflict  with,  result in a
breach of, constitute a default under,  result in the acceleration of, create in
any party the right to accelerate,  terminate, modify, or cancel, or require any
notice under any  agreement,  contract,  lease,  license,  instrument,  or other
arrangement  to which Nu Skin USA is a party or by which it is bound or to which
any of its assets is subject. Nu Skin USA is not required to give any notice to,
make any filing with, or obtain any authorization,  consent,  or approval of any
government or  governmental  agency in order for the Parties to  consummate  the
transactions contemplated by this Agreement.

         3.4  Financial  Statements.  Attached  hereto  as  Exhibit  "E" are the
following  financial  statements  of Nu Skin USA  (collectively  the  "Financial
Statements"): (i) the unaudited balance sheet and statements of income as of and
for the fiscal year ended December 31, 1998 (the "Most Recent Fiscal Year End").
The Financial  Statements  (including  the notes  thereto) have been prepared in
accordance with generally accepted accounting principles applied on a consistent
basis  throughout  the period  covered  thereby,  present  fairly the  financial
condition  of Nu Skin USA as of the Most Recent  Fiscal Year End and the results
of  operations of Nu Skin USA for the fiscal year ended  December 31, 1998,  are
correct and complete,  and are consistent  with the books and records of Nu Skin
USA (which books and records are correct and complete).

4.   Representations   and  Warranties  of  Nu  Skin   International.   Nu  Skin
International  represents  and  warrants  to Nu Skin  USA  that  the  statements
contained in this Section 4 are correct and complete as of the Closing Date.

         4.1  Organization.   Nu  Skin   International  is  a  corporation  duly
organized,  validly  existing,  and in  good  standing  under  the  laws  of the
jurisdiction of its incorporation.

         4.2 Authorization of Transaction.  Nu Skin International has full power
and authority  (including  full  corporate  power and  authority) to execute and
deliver  this  Agreement  and to  perform  its  obligations  hereunder.  Without
limiting  the  generality  of the  foregoing,  the Board of Directors of Nu Skin
International, and, if required, Nu Skin International's stockholders, have duly
authorized the execution, delivery, and performance of this Agreement by Nu Skin
International.   This  Agreement  constitutes  the  valid  and  legally  binding
obligation of Nu Skin  International,  enforceable in accordance  with its terms
and conditions.

         4.3  Non-contravention.  Neither the execution and the delivery of this
Agreement, nor the consummation of the transactions contemplated hereby will (i)
violate any  constitution,  statute,  regulation,  rule,  injunction,  judgment,
order,  decree,   ruling,  charge,  or  other  restriction  of  any  government,
governmental  agency, or court to which Nu Skin  International is subject or any
provision  of the charter or bylaws of Nu Skin  International  or (ii)  conflict
with,  result  in a  breach  of,  constitute  a  default  under,  result  in the
acceleration of, create in any party the right to accelerate, terminate, modify,
or cancel, or require any notice under any agreement,  contract, lease, license,
instrument, or other arrangement to which Nu Skin International is a party or by
which  it is  bound  or  to  which  any  of  its  assets  is  subject.  Nu  Skin
International  is not required to give any notice to, make any filing  with,  or
obtain any authorization, consent, or approval of any government or governmental
agency in order for the Parties to consummate the  transactions  contemplated by
this Agreement.

5.       Indemnification.

         5.1 Indemnification  Obligation;  Indemnification Limitation Agreement.
Nu Skin USA hereby agrees to indemnify  and hold harmless Nu Skin  International
and its affiliated (other than Nu Skin USA), shareholders,  officers, directors,
employees,   agents,   heirs,    representatives,    successors,   and   assigns
(collectively,  the  "Indemnitees") at all times from and after the Closing Date
against  and in  respect  of any and all  Damages  (as that term is  defined  in
Section 5.2 below),  subject,  however,  to the limitations and restrictions set
forth in the Indemnification  Limitation  Agreement (a copy of which is attached
hereto as Exhibit "F".).

         5.2 Damages.  "Damages"  shall  include any claims,  actions,  demands,
losses, costs, expenses,  liabilities (whether joint or several), penalties, and
damages,  including  counsel fees and expenses,  incurred in investigating or in
attempting to avoid the same or oppose the imposition  thereof  resulting to any
of the  Indemnitees  from any of the  following:  (i) any  misrepresentation  or
breach of any  representation  or warranty  made by Nu Skin USA in or under this
Agreement or any other agreement  executed in connection  with the  transactions
contemplated  hereby;  (ii) any breach or default in the  performance by Nu Skin
USA of any of the  covenants to be  performed by it under this  Agreement or any
agreement  executed in connection  with the  transactions  contemplated  hereby;
(iii) any debts,  liabilities,  or obligations of Nu Skin USA,  whether accrued,
absolute,  contingent,  or  otherwise,  due or to become  due; or (iv) any claim
involving  any of the  Terminated  Agreements  or any expense  that is allowable
against or incurred by any  Indemnitee  because of Nu Skin USA's  non-compliance
with any provision of any of the Terminated Agreements.

6.       Miscellaneous.

         6.1 Press Releases and Public Announcements.  Nu Skin International may
issue  any press  releases  or make any  public  announcements  relating  to the
subject  matter of this  Agreement  after the Closing  without the prior written
approval of the other Parties. Nu Skin USA shall not issue any press releases or
make any public  announcements  relating to the subject matter of this Agreement
without the prior written approval of the other Parties.

         6.2 Entire Agreement. Subject to Section 1.5 above, which provides that
the terms of the Terminated  Agreements  shall govern the rights and obligations
of the respective  parties  thereto  following the termination of the Terminated
Agreements,   this  Agreement  (including  the  documents  referred  to  herein)
constitutes  the entire  agreement  between the Parties and supersedes any prior
understandings,  agreements,  or  representations  by or  between  the  Parties,
whether  written or oral,  to the extent they  related in any way to the subject
matter hereof.

         6.3  Counterparts.  This  Agreement may be executed by facsimile and in
one or more counterparts,  each of which shall be deemed an original, but all of
which, when taken together, shall constitute one and the same instrument.

         6.4 Headings.  The Section and  subsection  headings  contained in this
Agreement are inserted for convenience  only and shall not affect in any way the
meaning or interpretation of this Agreement.

         6.5 Governing Law. This Agreement shall be governed by and construed in
accordance  with the domestic laws of the State of Utah without giving effect to
any choice or conflict of law provision or rule (whether of the State of Utah or
any other  jurisdiction)  that would  cause the  application  of the laws of any
jurisdiction other than the State of Utah.

         6.6  Severability.  Any term or  provision  of this  Agreement  that is
invalid or unenforceable  in any situation in any jurisdiction  shall not affect
the validity or  enforceability  of the remaining terms and provisions hereof or
the validity or  enforceability  of the offending term or provision in any other
situation or in any other jurisdiction.

         6.7  Construction.   The  Parties  have  participated  jointly  in  the
negotiation  and  drafting  of this  Agreement.  In the  event an  ambiguity  or
question of intent or interpretation  arises,  this Agreement shall be construed
as if drafted jointly by the Parties and no presumption or burden of proof shall
arise  favoring or  disfavoring  any Party by virtue of the authorship of any of
the  provisions of this  Agreement.  The word  "including"  shall mean including
without limitation.

         6.8 Incorporation of Recitals and Exhibits.  The above Recitals and all
Exhibits  attached to this  Agreement  are deemed to be  incorporated  herein by
reference and made a part hereof.

         6.9  Submission  to  Jurisdiction.  Each of the Parties  submits to the
exclusive  jurisdiction  of any state or federal court sitting in Salt Lake City
or Provo,  Utah, in any action or proceeding  arising out of or relating to this
Agreement  and agrees  that all  claims in  respect of the action or  proceeding
shall be heard and determined only in any such court. Each Party also agrees not
to bring any action or proceeding  arising out of or relating to this  Agreement
in any other court. Each of the Parties waives any defense of inconvenient forum
to the  maintenance  of any action or proceeding so brought and waives any bond,
surety, or other security that might be required of any other Party with respect
thereto.  Each Party agrees that a final judgment in any action or proceeding so
brought  shall be  conclusive  and may be enforced by suit on the judgment or in
any other manner provided by law or in equity.

         6.10  Assignment.  Except as  provided  below,  no Party may assign (by
operation of law,  merger,  or  otherwise),  license,  sublicense,  or otherwise
transfer  any of its rights or  obligations  under this  Agreement  to any other
person or  entity  without  obtaining  the prior  written  consent  of the other
Parties;  provided,   however,  that  either  Nu  Skin  Enterprise  or  Nu  Skin
International  shall be  allowed  to assign  this  Agreement  or its  rights and
obligations hereunder without any prior consent of the other Parties.

                  [REMAINDER OF PAGE INTENTIONALLY LEFT BLANK]

         IN WITNESS WHEREOF, the Parties have caused this Termination  Agreement
to be duly executed as of the day and year first above written.

                                    NU SKIN INTERNATIONAL, INC.

                                    By:      /s/ Corey B. Lindley
                                    Its      Vice President

                                    NU SKIN USA, INC.

                                    By:      /s/ Steve J. Lund
                                    Its      President

ATTACHED EXHIBITS:

EXHIBIT "A" --  SUBLEASE AGREEMENT
EXHIBIT "B" --  LICENSING AND SALES AGREEMENT
EXHIBIT "C" --  TRADEMARK/TRADENAME AGREEMENT
EXHIBIT "D" --  DISTRIBUTION AGREEMENT
EXHIBIT "E" --  FINANCIAL STATEMENTS
EXHIBIT "F" --  INDEMNIFICATION LIMITATION AGREEMENT

- --- Agreements provided upon request ---

EX-10.54

                      INDEMNIFICATION LIMITATION AGREEMENT

                                  BY AND AMONG

                           NU SKIN ENTERPRISES, INC.,

                          NU SKIN UNITED STATES, INC.,

                          NU SKIN INTERNATIONAL, INC.,

                           BIG PLANET HOLDINGS, INC.,

                               NU SKIN USA, INC.,

                                  THE MANAGERS,

                                       AND

             THE STOCKHOLDERS WHO EXECUTE THE SIGNATURE PAGE HERETO

                                  March 8, 1999

                      INDEMNIFICATION LIMITATION AGREEMENT

         This  Indemnification  Limitation  Agreement (this "Agreement") is made
and entered into effective as of March 8, 1999 by and among Nu Skin Enterprises,
Inc., a Delaware  corporation  ("Nu Skin  Enterprises"),  Nu Skin United States,
Inc., a Delaware  corporation ("Nu Skin United States"),  Nu Skin International,
Inc. a Utah corporation ("Nu Skin International"),  Big Planet Holdings, Inc., a
Delaware  corporation  ("Big Planet  Holdings"),  Nu Skin USA,  Inc., a Delaware
corporation  ("Nu  Skin  USA"),  Nathan  W.  Ricks  ("Ricks"),  Kevin  V.  Doman
("Doman"),  Richard W. King ("King"), and each of the stockholders who elects to
become a party to this  Agreement by executing the signature page hereto (each a
"Stockholder"  and  together the  "Stockholders").  Ricks,  Doman,  and King are
collectively referred to as the "Managers" and, individually,  a "Manager." Each
of Nu Skin Enterprises, Nu Skin United States, Big Planet Holdings, Nu Skin USA,
Big Planet,  the Managers,  and the  Stockholders  is  individually  referred to
herein as a "Party" and together as the "Parties."

                                    RECITALS

         A. WHEREAS, Nu Skin Enterprises, Nu Skin United States, and Nu Skin USA
have entered into that certain  Asset  Purchase  Agreement of even date herewith
and attached  hereto as Exhibit "A" (the "Asset Purchase  Agreement")  providing
for the  purchase by Nu Skin  Enterprises  and Nu Skin United  States of certain
assets of Nu Skin USA, with a portion of the purchase  price for certain of such
assets to be deposited  into an escrow  account (the  "Escrow")  pursuant to the
terms of the  Escrow  Agreement  dated  of even  date  herewith  and in the form
attached  hereto as Exhibit "B" (the "Escrow  Agreement"),  which Asset Purchase
Agreement further provides for the indemnification of Nu Skin Enterprises and Nu
Skin United States in connection with the transactions described therein;

         B.  WHEREAS,  Nu Skin  International  and Nu Skin USA have entered into
that certain Termination  Agreement of even date herewith and attached hereto as
Exhibit "C" (the  "Termination  Agreement")  providing  for the  termination  of
certain licenses and agreements  previously  entered into by and between Nu Skin
USA and various other parties in consideration  for the payment of a termination
fee;

         C.  WHEREAS,  Nu  Skin  Enterprises  and the  Stockholders  contemplate
entering into a stock purchase,  merger, or similar agreement related to Nu Skin
Canada, Inc. (the "Canada Stock Purchase Agreement"), providing for the purchase
by Nu Skin Enterprises of the issued and outstanding  shares of capital stock of
Nu Skin  Canada,  Inc. or for the merger of Nu Skin  Canada,  Inc.  with Nu Skin
Enterprises  (or a  newly-organized  subsidiary  of Nu  Skin  Enterprises),  and
further providing for the  indemnification  of Nu Skin Enterprises in connection
with the transactions contemplated in the Canada Stock Purchase Agreement;

         D.  WHEREAS,  Nu  Skin  Enterprises  and the  Stockholders  contemplate
entering into a stock purchase,  merger, or similar agreement related to Nu Skin
Mexico S.A. de C.V., a Mexico  corporation  domesticated  in Delaware  under the
name Nu Skin Mexico, Inc. (the "Mexico Stock Purchase Agreement"), providing for
the  purchase by Nu Skin  Enterprises  of the issued and  outstanding  shares of
capital stock of Nu Skin Mexico,  Inc. or for the merger of Nu Skin Mexico, Inc.
with  Nu  Skin  Enterprises  (or  a   newly-organized   subsidiary  of  Nu  Skin
Enterprises),   and  further  providing  for  the  indemnification  of  Nu  Skin
Enterprises in connection with the transactions contemplated in the Mexico Stock
Purchase Agreement;

         E.  WHEREAS,  Nu  Skin  Enterprises  and the  Stockholders  contemplate
entering into a stock purchase,  merger, or similar agreement related to Nu Skin
Guatemala S.A., a Guatemala corporation  domesticated in Delaware under the name
Nu Skin Guatemala,  Inc. (the "Guatemala Stock Purchase  Agreement"),  providing
for the purchase by Nu Skin Enterprises of the issued and outstanding  shares of
capital stock of Nu Skin Guatemala, Inc. or for the merger of Nu Skin Guatemala,
Inc.  with Nu  Skin  Enterprises  (or a  newly-organized  subsidiary  of Nu Skin
Enterprises),   and  further  providing  for  the  indemnification  of  Nu  Skin
Enterprises in connection  with the  transactions  contemplated in the Guatemala
Stock Purchase Agreement;

         F.  WHEREAS,  Nu Skin  Enterprises  and a subsidiary to be formed by Nu
Skin  Enterprises  are  currently  negotiating  and intend,  following  the date
hereof,  to enter into an  Agreement  and Plan of Merger  with Big  Planet  (the
"Merger  Agreement")  providing  for the merger of Big Planet  with and into Big
Planet  Holdings,  Inc.,  a  subsidiary  of Nu  Skin  Enterprises  ("Big  Planet
Holdings")  in exchange  for merger  consideration  that in part will consist of
cash in the amount of  approximately  $14,500,000 and a promissory note (the "Nu
Skin  Enterprises  Note") in the  original  principal  amount  of  approximately
$14,500,000  payable to Nu Skin USA as the holder of the Preferred  Stock of Big
Planet;

         G. WHEREAS,  the Asset Purchase Agreement,  the Termination  Agreement,
the Canada Stock Purchase Agreement,  the Mexico Stock Purchase  Agreement,  and
the  Guatemala  Stock  Purchase   Agreement   (collectively,   the  "Transaction
Agreements")  each contain  certain  indemnification  obligations in favor of Nu
Skin Enterprises,  Nu Skin United States, or their respective affiliates who are
parties to the respective Transaction Agreements including Nu Skin International
(the  "Affiliate  Parties"),  and the  Parties  now  desire to agree to  certain
restrictions and limitations on such indemnification obligations;

         H.  WHEREAS,  Nu  Skin  International,  Inc.,  a Utah  corporation  and
subsidiary of Nu Skin Enterprises ("Nu Skin  International"),  is liable for any
judgment that may be entered against the Nu Skin party  defendants  named in the
lawsuit  captioned Capone v. Nu Skin Canada,  Inc, et al., Civil No.  93-C-2855,
pending in the United States District Court,  District of Utah, Central Division
(the "Capone  Lawsuit"),  but,  pursuant to an  Assumption  of  Liabilities  and
Indemnification  Agreement dated effective  December 31, 1997, (the  "Assumption
Agreement"),  entered into by and between Nu Skin International,  Inc. and 252nd
Shelf  Corporation  (now  known  as Nu Skin  USA),  Nu Skin  USA has  agreed  to
indemnify  and  reimburse Nu Skin  International  for fifty percent (50%) of any
amount that Nu Skin  International  may become liable for in the Capone Lawsuit;
and

         I. WHEREAS, Nu Skin Enterprises, Nu Skin International, and Nu Skin USA
intend that Nu Skin  International  can be reimbursed out of the Escrow pursuant
to the Escrow Agreement and may set off against the Nu Skin Enterprises Note and
seek indemnification from Nu Skin USA and the Stockholders to the extent Nu Skin
International is entitled to reimbursement pursuant to the Assumption Agreement,
for Nu Skin USA's fifty  percent (50%) of any amount Nu Skin  International  may
become liable for in connection with the Capone Lawsuit.

         NOW,  THEREFORE,  in consideration of the foregoing  premises,  and the
mutual  covenants and obligations  set forth below,  and as an inducement for Nu
Skin  Enterprises  and the  Affiliate  Parties  to enter  into  the  Transaction
Agreements, the Parties agree as follows:

1.       Limits on Indemnification Claims.

         1.1 Limits on Indemnification  Claims Brought Against Nu Skin USA Under
the Transaction  Agreements and the Merger Agreement.  Except for claims brought
by Nu Skin  Enterprises,  Nu Skin United  States,  Big Planet  Holdings,  or the
Affiliate  Parties  relating  to (i) the  Stockholders'  title  to and  right to
transfer their  respective  shares of capital stock of Nu Skin Canada,  Inc., Nu
Skin Mexico,  Inc., Nu Skin  Guatemala,  Inc., and Big Planet,  Inc. and Nu Skin
USA's title to and right to  transfer  the assets to be  transferred  to Nu Skin
Enterprises,  Nu Skin United States, or their respective  affiliates pursuant to
the Asset Purchase  Agreement or Big Planet's  title to its assets,  (ii) claims
for indemnification  based on fraud, or (iii) any indemnification  claim for the
individual tax  liabilities or obligations of any stockholder of Nu Skin USA, Nu
Skin Canada,  Inc., Nu Skin Mexico S.A. de C.V., (Nu Skin Mexico,  Inc.),  or Nu
Skin Guatemala S.A., (Nu Skin Guatemala, Inc.), no claim for indemnification may
be made  against  the  entities  referred  to in clause  1.1 (iii)  above or the
Stockholders under the Transaction Agreements or the Merger Agreement by Nu Skin
Enterprises, Nu Skin International,  Nu Skin United States, Big Planet Holdings,
or the  Affiliate  Parties with respect to an  individual  claim of liability or
damage,  unless,  and then only to the extent that, the aggregate of all amounts
claimed under the Transaction  Agreements and the Merger  Agreement  exceeds the
greater of (a) $100,000 or (b)  $1,000,000  minus Nu Skin USA's Net  Liabilities
(as that term is defined in the Asset Purchase  Agreement).  The indemnification
obligations  owing to Nu Skin  Enterprises,  Nu Skin  International,  Big Planet
Holdings, Nu Skin United States, and the Affiliate Parties under the Transaction
Agreements  and the Merger  Agreement  (except for those  specifically  excluded
above in this Section 1.1) shall be effective  only until the dollar amount paid
in respect of  indemnification  claims  brought under and pursuant to any of the
Transaction Agreements and/or the Merger Agreement aggregates to an amount equal
to $17,500,000;  provided, however, that notwithstanding the above provisions of
this Section 1.1, (a) all corporate tax  liabilities  or tax  obligations  of Nu
Skin USA, Big Planet,  Inc.,  Nu Skin Canada,  Inc., Nu Skin Mexico S.A. de C.V.
(Nu Skin Mexico,  Inc.),  or Nu Skin  Guatemala S.A. (Nu Skin  Guatemala,  Inc.)
(each, a "Corporate Tax Liability") and (b) all liability of Nu Skin USA related
to the Capone Lawsuit, are excluded from said $17,500,000 cap; provided further,
however,  that  each  Stockholder  hereby  agrees,  in the  event  Nu  Skin  USA
distributes  the  Termination  Fee (as such term is defined  in the  Termination
Agreement)  and the Class A Purchase Price (as such term is defined in the Asset
Purchase  Agreement),  including any remaining  portion of the Escrow Amount (as
that term is defined in the Escrow  Agreement) to the  Stockholders or makes any
other distributions to the Stockholders,  including  liquidating  distributions,
that each  Stockholder  will severally  indemnify Nu Skin  Enterprises,  Nu Skin
International,  Nu Skin United States,  Big Planet  Holdings,  and the Affiliate
Parties for all of Nu Skin USA's  Corporate Tax Liability and liability  related
to the Capone Lawsuit proportionately based on their relative share ownership of
Nu Skin USA. The liability of such Stockholders under the immediately  preceding
sentence  shall be  limited to the amount of the  distributions  of cash  and/or
property (including any merger  consideration  received by Nu Skin USA under the
Merger Agreement) received by or paid on behalf of such Stockholder from Nu Skin
USA following  March 1, 1999.  Notwithstanding  the  foregoing,  neither Nu Skin
Enterprises,  Nu Skin International,  Nu Skin United States, Big Planet Holdings
nor the Affiliate Parties will pursue any claim against the Stockholders for any
Corporate Tax Liability or any liability related to the Capone Lawsuit until the
Nu Skin  Enterprises  Note shall have been set off in full and the Escrow Amount
shall have been disbursed in full to Nu Skin Enterprises,  Nu Skin United States
or Nu  Skin  International.  Nothing  herein  shall  release  or  discharge  the
Stockholders or Nu Skin USA for any Corporate Tax Liability or liability related
to the Capone Lawsuit.  Any Corporate Tax Liability or any liability  related to
the Capone  Lawsuit  may be paid by  delivery  of shares of Nu Skin  Enterprises
Class A Common Stock or Class B Common Stock to Nu Skin Enterprises in an amount
equal to the Corporate Tax Liability or the aggregate liability under the Capone
Lawsuit,  divided by the average closing price of Nu Skin  Enterprise's  Class A
Common  Stock on the New York Stock  Exchange  for the twenty (20)  trading days
immediately  prior to the date on which Nu Skin Enterprises gives notice of such
Corporate Tax Liability or liability related to the Capone Lawsuit to the entity

responsible  for the same.  To the extent that  indemnification  obligations  in
favor of Nu Skin Enterprises, Nu Skin United States, Nu Skin International,  Big
Planet Holdings,  or the Affiliate  Parties under the Transaction  Agreements or
the Merger  Agreement  may be  unenforceable,  Nu Skin USA and the  Stockholders
shall  contribute the maximum amount that they are permitted to contribute under
applicable law to the payment and  satisfaction  of all  indemnification  claims
brought under and pursuant to the Transaction Agreements or the Merger Agreement
by Nu Skin  Enterprises,  Nu Skin  International,  Big Planet Holdings,  Nu Skin
United States, or the Affiliate  Parties.  Amounts owing to Nu Skin Enterprises,
Nu Skin  International,  Big Planet  Holdings,  Nu Skin  United  States,  or the
Affiliate Parties under the Transaction Agreements or the Merger Agreement shall
not be reduced or off set by the value of any tax  benefits  accruing to Nu Skin
Enterprises, Nu Skin International,  Big Planet Holdings, Nu Skin United States,
or the Affiliate Parties as a result of any claim for  indemnification or by the
amount  of any  insurance  proceeds  received  by Nu Skin  Enterprises,  Nu Skin
International,  Big Planet  Holdings,  Nu Skin United  States,  or the Affiliate
Parties in connection with any claim for indemnification.

         1.2 Limits on Indemnification Claims Brought Against the Managers Under
the Merger Agreement.

              1.2.1 Relevant Merger  Agreement  Provisions.  As set forth in the
Merger Agreement,  (a) certain options held by Ricks to acquire 3,806,147 shares
of the Big Planet  Common will be  converted  into or  exchanged  for options to
purchase shares of Nu Skin Enterprises Class A Common (the "New Ricks Options"),
(b) a total of 815,604  unvested shares of Big Planet Common  underlying  King's
current  restricted  stock award will be exchanged or converted into  restricted
stock  awards of Nu Skin  Enterprises  Class A Common (the "New King  Restricted
Stock Award"),  and (c) a total of 305,910  unvested shares of Big Planet Common
underlying Doman's current restricted stock award will be exchanged or converted
into  restricted  stock awards of Nu Skin  Enterprises  Class A Common (the "New
Doman  Restricted  Stock  Award").  As set forth in the Merger  Agreement and in
Section  1.2.2 below  (subject  to the  limitations  set forth in Section  1.2.2
below),  each of the  Managers  is jointly  and  severally  liable to Big Planet
Holdings and Nu Skin Enterprises and has agreed to indemnify Big Planet Holdings
and Nu Skin Enterprises for any such  indemnification  claims for which they may
become  liable  by  forfeiting  shares  of Nu Skin  Enterprises  Class A  Common
issuable pursuant to the New Ricks Options, the New King Restricted Stock Award,
and the New Doman  Restricted  Stock Award,  as  applicable.  The Parties hereby
acknowledge that,  pursuant to the respective grant agreements for the New Ricks
Options,  the New King Restricted  Stock Award, and the New Doman Stock Award to
be  entered  into by them and Nu Skin  Enterprises  following  the date  hereof,
shares  of Nu  Skin  Enterprises  Class  A  Common  issuable  thereunder  can be
forfeited in satisfaction  of  indemnification  obligations of the Managers,  as
described in Section 1.2.2 below.

              1.2.2 Indemnification; Calculation of Forfeited Shares. Except for
indemnification  claims  brought by Big Planet  Holdings or Nu Skin  Enterprises
relating to or based on (i) fraud,  or (ii) the Managers'  title to and right to
transfer their respective shares of capital stock or options of Big Planet, Inc.
pursuant  to the  Merger  Agreement,  no claim for  indemnification  may be made
against any Manager under the Merger Agreement by Big Planet Holdings or Nu Skin
Enterprises with respect to an individual claim of liability or damage,  unless,
and then only to the extent that, the aggregate of all amounts claimed under the
Merger  Agreement  exceeds $100,000 (the "Big Planet  Indemnification  Amount");
provided,  however,  that in the event  the Big  Planet  Indemnification  Amount
exceeds  $100,000,  each of the Managers  shall share in such excess pro rata in
accordance  with their  respective  Member  Allocation  Percentage (set forth on
Exhibit "D" attached hereto).  The number of shares of Nu Skin Enterprises Class
A  Common  that  each  Manager  shall  forfeit  in  the  event  the  Big  Planet
Indemnification Amount exceeds $100,000 shall be determined as follows: (i) such
Manager's  Allocation  Percentage shall be multiplied by the amount by which the
Big Planet  Indemnification  Amount exceeds  $100,000,  and that amount shall be
divided by (ii) the average closing price of Nu Skin Enterprise's Class A Common
Stock on the New York Stock  Exchange  for the twenty (20)  trading  days ending
February 3, 1999.  The result of such  calculation is the number of shares of Nu
Skin Enterprises Class A Common that each Manager shall forfeit in settlement of
the amount by which the Big Planet  Indemnification Amount exceeds $100,000. The
remaining portion of the Big Planet Indemnification Amount shall be concurrently
allocated to and paid by Nu Skin USA pursuant to and in accordance  with Section
1.2.1  above.  The  indemnification  obligations  of the  Managers to Big Planet
Holdings and Nu Skin  Enterprises  under the Merger  Agreement  and this Section
1.2.2 shall be  effective  only until the first to occur of (A) the shares of Nu
Skin  Enterprises  Class A Common vest in each Manager (which,  as stated in the
Merger Agreement, will be in a single installment one (1) year after the Closing
Date (as that term is defined in the Merger Agreement)) or (B)(I) in the case of
Ricks,  fifty percent (50%) of the shares of Nu Skin Enterprises  Class A Common
underlying the New Ricks Options,  and (II) in the case of either King or Doman,
one hundred percent (100%) of the shares of Nu Skin  Enterprises  Class A Common
underlying the New King Restricted Stock Award or the New Doman Restricted Stock
Award, as applicable, have been forfeited pursuant to this Section 1.2.2. To the
extent that  indemnification  obligations in favor of Big Planet  Holdings or Nu
Skin Enterprises  under the Merger Agreement may be  unenforceable,  each of the
Managers  shall  contribute  and forfeit the maximum number of shares of Nu Skin
Enterprises Class A Common (determined as set forth above) as they are permitted
to contribute and forfeit under  applicable law to the payment and  satisfaction
of all indemnification claims brought under and pursuant to the Merger Agreement
by Big  Planet  Holdings  or Nu Skin  Enterprise.  Amounts  owing to Big  Planet
Holdings or Nu Skin Enterprises  under the Merger Agreement shall not be reduced
or off-set by the value of any tax benefits  accruing to Big Planet  Holdings or
Nu Skin  Enterprises  as a result  of any claim  for  indemnification  or by the
amount of any  insurance  proceeds  received  by Big Planet  Holdings or Nu Skin
Enterprises in connection with any claim for indemnification.

2. Pursuit of Indemnification  Claims. Claims for indemnification  brought by Nu
Skin  Enterprises,  Nu Skin United States,  Big Planet Holdings or the Affiliate
Parties  shall be brought in  accordance  with the terms and  conditions  of the
Transaction  Agreements  or the  Merger  Agreement,  as  applicable.  Except  as
expressly provided in Section 1 above,  nothing in this Agreement is intended to
limit the scope of the  indemnification  claims  that can be  brought  under the
Transaction  Agreements  or the  Merger  Agreement  or the  manner in which such
claims are to be brought under the Transaction Agreements or Merger Agreement by
Nu Skin Enterprises, Nu Skin United States, Big Planet Holdings or the Affiliate
Parties.

3.  Indemnification  Assets. To the extent permitted by Section 1 above, Nu Skin
Enterprises,  Nu Skin  United  States,  Big Planet  Holdings  and the  Affiliate
Parties shall have the right to make a claim under the Escrow Agreement  against
the  Escrow  Amount for any  amounts  owing to Nu Skin  Enterprises,  Big Planet
Holdings,  Nu Skin United States, or the Affiliate Parties under the Transaction
Agreements or the Merger Agreement.  Claims for  indemnification  hereunder that
are  brought  against  the Escrow  Amount  under the Escrow  Agreement  shall be
brought in accordance with the terms and conditions of the Escrow Agreement.  In
addition,  Nu Skin Enterprises for itself or on behalf of Nu Skin United States,
Big Planet  Holdings or the  Affiliate  Parties  shall be entitled to set-off or
recover  against  any  principal  or  interest  payable  by it under the Nu Skin
Enterprises Note, all amounts owing to Nu Skin Enterprises, Big Planet Holdings,
Nu Skin United States, or the Affiliate Parties under the Transaction Agreements
or the Merger  Agreement.  Amounts payable by Nu Skin  Enterprises  under the Nu
Skin Enterprises Note and all amounts (or shares of Nu Skin Enterprises  Class A
Common Stock or Class B Common Stock substituted at any time for a Stockholder's
Allocation  Amount (as that term is defined in the Escrow Agreement) held in the
Escrow and all interest and earnings on such amounts shall  together  constitute
the  "Indemnification  Assets."  Except for the claims set forth in clauses (i),
(ii),  and (iii) of Section 1.1 above and claims for  Corporate Tax Liability or
liability  related to the Capone  Lawsuit  (which  claims are excluded  from the
effects of the basket and cap provided in Section 1.1 above), the sole remedy of
Nu Skin Enterprises,  Nu Skin United States,  and the Affiliate Parties shall be
limited to claims for indemnification pursuant to the Transaction Agreements. In
addition, except for claims set forth in clauses (i), (ii), and (iii) of Section
1.1 above and claims for  Corporate  Tax  Liability or liability  related to the
Capone lawsuit, claims brought by Nu Skin Enterprises, Nu Skin United States, or
the Affiliate Parties pursuant to the Transaction  Agreements shall be satisfied
only from the  Indemnification  Assets.  Except for  claims  set forth  above in
clauses  (i) and (ii) of  Section  1.2.2  (which  claims are  excluded  from the
effects of the basket and cap provided in Section 1.2 above), the sole remedy of
Nu Skin  Enterprises  and Big Planet  Holdings  against  the  Managers  shall be
limited to claims for  indemnification  pursuant  to the  Merger  Agreement.  In
addition,  except for the claims excluded in Section 1.2.2 above, claims brought
by Nu Skin Enterprises and Big Planet Holdings against the Managers  pursuant to
the Merger  Agreement  shall be  satisfied  only from those  portions of the New
Ricks Options,  the New King Restricted Stock Award and the New Doman Restricted
Stock Award that are forfeitable as provided in Section 1.2.2 above.

4.  Joint and  Several  Obligations.  Subject  to the  limitations  set forth in
Section 1 above,  the obligations of Nu Skin USA and the  Stockholders  shall be
joint and  several.  Nu Skin  Enterprises,  Nu Skin  United  States,  Big Planet
Holdings  and the  Affiliate  Parties  shall be  entitled  to bring  claims  for
indemnification and assert rights against the Indemnification  Assets regardless
of which  Transaction  Agreement or Merger  Agreement allows for such claims and
regardless  of  the  consideration  received  by  either  Nu  Skin  USA  or  the
Stockholders  under such  Transaction  Agreement  or Merger  Agreement.  Nu Skin
Enterprises,  Nu Skin United  States,  Big Planet  Holdings,  and the  Affiliate
Parties may pursue their rights against the  Indemnification  Assets by bringing
claims against the Escrow or by Nu Skin Enterprises setting-off amounts owing by
it under the Nu Skin Enterprises Note concurrently or sequentially, in any order
it desires.

5. Waiver of Subrogation. Nu Skin USA and the Stockholders each hereby waive any
right of  subrogation  they may have with respect to any amounts paid to Nu Skin
Enterprises,  Nu Skin  United  States,  Big Planet  Holdings,  or the  Affiliate
Parties  pursuant to the provisions of the Transaction  Agreements or the Merger
Agreement.

6. Designated  Representative  of Nu Skin USA and the  Stockholders.  Each of Nu
Skin USA and the Stockholders  hereby appoints Keith R. Halls and Steven J. Lund
(each such person,  whether  acting  singly or in concert,  and any successor or
successors being referred to herein as a "Designated  Representative")  as their
legal representative and  attorneys-in-fact to do any and all things and execute
all documents,  instruments, and papers, in NSUSA's and each Stockholder's name,
place,  and stead,  and in any way Nu Skin USA or such  Stockholder  could do if
personally  present,  in connection  with this  Agreement  and the  transactions
contemplated  hereby,  including,  without  limitation,  to (a)  amend,  cancel,
extend, or waive the terms of this Agreement,  or any other ancillary documents,
instruments,  or agreements  prepared and entered into in  connection  with this
Agreement;  (b) provide any notices  required  pursuant to this Agreement or any
ancillary documents,  instruments, or agreements related hereto; (c) act for and
on behalf of Nu Skin USA and the Stockholders  with respect to claims (including
the settlement thereof) arising under this Agreement or any ancillary documents,
instruments,  or agreements related thereto);  and (d) accept, for and on behalf
of the Nu Skin USA and the Stockholders, all notices required to be delivered to
Nu Skin USA and the Stockholders under this Agreement.  In the event that one or
both of the Designated  Representatives  becomes unable or unwilling to continue
in  his  capacity  as  the  Designated   Representative  Nu  Skin  USA  and  the
Stockholders,  Nu Skin  USA and  the  Stockholders  shall  appoint  a  successor
designated  representative  by written notice to Nu Skin  Enterprises.  Any such
successor  designated  representative  shall  become  and  be  deemed  to  be  a
Designated  Representative  for purposes of this Agreement.  Nu Skin USA and the
Stockholders  shall be bound by any  action  taken by either  of the  Designated
Representatives in their capacity thereof.  Nu Skin Enterprises,  Nu Skin United
States, and the Affiliate Parties shall be entitled to rely on, as being binding
upon  each  of Nu  Skin  USA and the  Stockholders,  any  document,  instrument,
agreement,  or any other  paper  believed  by him,  her, or it to be genuine and
correct  and  to  have  been  signed  or  sent  by  either  of  the   Designated
Representatives.  Nu Skin Enterprises,  Nu Skin United States, and the Affiliate
Parties shall not be liable to Nu Skin USA and the  Stockholders  for any action
taken or omitted to be taken by him, her, or it in such reliance.  Copies of any
notice given by Nu Skin Enterprises to the Designated  Representatives  shall be
provided to each of the Designated  Representatives  at the address specified in
Section 7.1 below.

7.       Miscellaneous Provisions.

         7.1 Notice. All notices,  requests,  demands,  and other communications
required  or  permitted  to be given or made  under this  Agreement  shall be in
writing  and  shall be deemed  to have  been  given (i) on the date of  personal
delivery or, (ii) provided such notice,  request,  demand,  or  communication is
actually  received by the Party to which it is addressed in the ordinary  course
of  delivery,  on the date of (a)  deposit in the United  States  mail,  postage
prepaid, by registered or certified mail, return receipt requested, (b) delivery
by facsimile transmission, or (c) delivery to a nationally-recognized  overnight
courier service, in each case,  addressed as follows, or to such other person or
entity as any Party shall designate by written notice to the other in accordance
herewith:

If to Nu Skin Enterprises,
Nu Skin United States, or
the Affiliate Parties:                    With a copy to:

Nu Skin Enterprises, Inc.                 LeBoeuf, Lamb, Greene & MacRae, L.L.P.
One Nu Skin Plaza                         1000 Kearns Building
75 West Center Street                     136 South Main Street
Provo, Utah 84601                         Salt Lake City, Utah 84101
Attention:   M. Truman Hunt, Esq.         Attention: Nolan S. Taylor, Esq.
Fax No.: (801) 345-3099                   Fax No.: (801) 359-8256

If to Nu Skin USA or the Stockholders:    With a copy to:

Nu Skin USA, Inc.                         Holland & Hart, L.L.P.
c/o Nu Skin Enterprises, Inc.             215 South State Street, Suite 500
75 West Center Street                     Salt Lake City, Utah 84111
Provo, UT 84601                           Attention: David R. Rudd, Esq.
Attention:   Keith R. Halls               Fax No.: (801) 364-9124
Fax No.: (801) 345-5999

         7.2 Governing Law;  Jurisdiction.  This Agreement  shall be governed by
and  construed in  accordance  with the laws of the State of Utah  applicable to
contracts  entered into and to be  performed  entirely  within such State.  With
respect to any dispute arising under this Agreement,  the Parties consent to the
exclusive  jurisdiction  and venue of the federal and state  courts  residing in
Salt Lake City or Provo, Utah and waive any objection to such venue on the basis
of forum non conveniens.

         7.3  Severability.  The  Parties  agree  that  each  provision  to this
Agreement  shall be construed  independent of any other  provision  hereof.  The
invalidity or  unenforceability  of any  particular  provision of this Agreement
shall not affect the other provisions hereof.  This Agreement shall be construed
in all  respects as if such  invalid or  unenforceable  provision  were  omitted
herefrom.

         7.4 Entire  Agreement.  This  Agreement,  together with the Transaction
Agreements and all Exhibits and Schedules  thereto and hereto,  constitutes  the
entire agreement  between the Parties with respect to the subject matter hereof.
This Agreement,  together with the  Transaction  Agreements and all Exhibits and
Schedules  thereto and hereto,  supersedes all prior written or  contemporaneous
oral agreements related to the subject matter hereof.

         7.5 Amendment and Modifications.  No amendment or other modification to
this Agreement shall be binding upon any Party unless executed in writing by all
of the Parties.

         7.6  Waiver.  No waiver by any Party of any of the  provisions  of this
Agreement will be deemed,  or will  constitute,  a waiver of any other provision
hereof,  whether  similar,  nor will any waiver  constitute a continuing  waiver
hereunder.  No waiver  will be binding  unless  executed in writing by the Party
making the waiver.

         7.7  Assignment.  Except as  provided  below,  no Party may  assign (by
operation of law,  merger,  or  otherwise),  license,  sublicense,  or otherwise
transfer any of his, her, or its rights or  obligations  under this Agreement to
any other person or entity  without  obtaining the prior written  consent of the
other Parties;  provided,  however,  that Nu Skin  Enterprise and Nu Skin United
States  shall  each be  allowed  to assign  this  Agreement  or its  rights  and
obligations hereunder without any prior consent of the other Parties.

         7.8 Captions.  All captions in this  Agreement are intended  solely for
the  convenience  of the  Parties and none shall be deemed to affect the meaning
and construction of any provision hereof.

         7.9 Cumulative Remedies.  No right or remedy conferred upon or reserved
to any of the Parties  under the terms of this  Agreement is intended to be, nor
shall it be deemed, exclusive of any other right or remedy provided herein or by
law or equity, but each shall be cumulative of every other right or remedy.

         7.10 Binding  Effect of  Agreement.  Except as  otherwise  specifically
provided  herein,  this Agreement  shall be binding upon, and shall inure to the
benefit of and be enforceable by, the Parties, and their respective  affiliates,
successors, and assigns.

         7.11 No Third-Party Beneficiaries.  Nothing in this Agreement,  express
or  implied,  shall  confer on any person  other than the  Parties any rights or
remedies under or by virtue of this Agreement except that the Affiliate  Parties
shall be entitled to the benefits of this Agreement.

         7.12  Counterparts;  Enforceability.  This Agreement may be executed by
facsimile and in counterparts  and each taken together shall  constitute one and
all the same document. Provided that this Agreement has been executed by Nu Skin
Enterprises, Nu Skin United States, and Big Planet Holdings, Big Planet, each of
the Managers,  and each  Stockholder who has executed this Agreement is and will
be bound  by the  terms  and  conditions  hereof,  and Big  Planet,  each of the
Managers,  and each such Stockholder  specifically  acknowledges and agrees that
the failure by Big Planet,  any  Manager,  or any  Stockholder  to execute  this
Agreement shall not invalidate or otherwise undermine the enforceability of this
Agreement as to each Party who has become a signatory  hereto.  The Parties also
acknowledge  and agree that Big Planet and the  Managers  may not  execute  this
Agreement and become a Party hereto until sometime after the execution hereof by
all of the other Parties to this Agreement.

         7.13 No  Impact  on  Transaction  Agreements.  Except  as  specifically
provided in this  Agreement,  nothing  herein  undermines or detracts in any way
from any of the respective  indemnification  provisions  contained in any of the
Transaction Agreements.

         7.14 Set-Off Rights.  Subject to Section 1 above,  Nu Skin  Enterprises
and its  affiliates  (excluding Nu Skin USA and Big Planet) shall be entitled to
set off any amounts due to it or them, as the case may be, under the Transaction
Agreements  against  amounts owing under the Nu skin  Enterprises  Note (as that
term is defined in the Merger  Agreement)  and against the then  current  Escrow
Amount (as that term is defined in the Escrow Agreement) .

         7.15  Press   Releases  and  Public   Announcements.   Either  Nu  Skin
Enterprises  or Nu Skin United  States may issue any press  releases or make any
public announcements  relating to the subject matter of this Agreement after the
effective date hereof  without the prior written  approval of the other Parties.
Neither Nu Skin USA nor Big Planet  shall  issue any press  releases or make any
public  announcements  relating to the subject matter of this Agreement  without
the prior written approval of the other Parties.

         IN WITNESS  WHEREOF,  the Parties  have  executed  and  delivered  this
Indemnification Limitation Agreement on the date first written above.

NU SKIN ENTERPRISES, INC.                            STOCKHOLDERS:

By:      /s/ Corey B Lindley                         /s/ Blake M. Roney
Name:    Corey B. Lindley                            Blake M. Roney
Its:     Vice President

NU SKIN USA, INC.                                    /s/ Nedra Dee Roney
                                                     Nedra Dee Roney

By:      /s/ Steven J. Lund
Name:    Steven J. Lund                              /s/ Sandra N. Tillotson
Its:                                                 Sandra N. Tillotson

BIG PLANET HOLDINGS, INC.
                                                     /s/ R. Craig Bryson
                                                     R. Craig Bryson
By:      /s/ Corey B Lindley
Name:    Corey B. Lindley
Its:     Vice President                              /s/ Craig S. Tillotson
                                                     Craig S. Tillotson
NU SKIN INTERNATIONAL, INC.

By:      /s/ Corey B Lindley                         /s/ Steven J. Lund
Name:    Corey B. Lindley                            Steven J. Lund
Its:     Vice President

                                                     /s/ Keith R. Halls
THE MANAGERS:                                        Keith R. Halls

/s/ Richard W. King
Richard W. King                                      /s/ Anna Lisa Massaro Halls
                                                     Anna Lisa Massaro Halls

/s/ Nathan W. Ricks
Nathan W. Ricks                                      /s/ Brooke B. Roney
                                                     Brooke B. Roney

/s/ Kevin V. Doman
Kevin V. Doman                                       ---------------------------
                                                     Kirk V. Roney

                                                     /s/ Rick A. Roney
                                                     Rick A. Roney

ATTACHED EXHIBITS:

EXHIBIT "A"  --  ASSET PURCHASE AGREEMENT
EXHIBIT "B"  --  FORM OF ESCROW AGREEMENT
EXHIBIT "C"  --  TERMINATION AGREEMENT
EXHIBIT "D"  --  MEMBER'S OWNERSHIP PERCENTAGES

- --- Exhibits will be provide upon request ---

EX-10.55

                               AMENDMENT NO. 1 TO

                   AMENDED AND RESTATED STOCKHOLDERS AGREEMENT

        This Amendment No. 1 to the Amended and Restated Stockholders  Agreement
(this  "Amendment  Agreement") is entered into as of March 8, 1999 by and among
the  Stockholders who have executed the signature pages of this Agreement and Nu
Skin Enterprises,  Inc., a corporation  organized under the laws of the State of
Delaware (the  "Company").  This Amendment  Agreement shall be binding upon each
person who executes this Amendment  Agreement  notwithstanding the fact that any
other  Stockholders  fail or refuse to execute  this  Amendment  Agreement.  The
capitalized  terms used in this  Amendment  Agreement and not otherwise  defined
herein  shall have the  meanings  given such terms in the Amended  and  Restated
Stockholders  Agreement  dated  November  28, 1997 (the  "Amended  and  Restated
Stockholders Agreement").

                                    RECITALS

        A. WHEREAS, the Company has entered into a letter of intent with Nu Skin
USA,  Inc.,  Big Planet,  Inc.,  certain  shareholders  of Big Planet,  Inc. and
certain of the Initial Stockholders with respect to the potential acquisition by
the Company or its affiliates of Big Planet, Inc., Nu Skin Canada, Inc., Nu Skin
Mexico S.A. de C.V., a Mexico corporation  domesticated in the State of Delaware
under the name Nu Skin Mexico,  Inc., and Nu Skin  Guatemala,  S.A., a Guatemala
corporation  domesticated  in the  State  of  Delaware  under  the  name Nu Skin
Guatemala,  Inc. and further  regarding the  termination  of various  agreements
between Nu Skin  International,  Inc., a subsidiary of the Company,  and Nu Skin
USA,  Inc.  in  consideration  for the  payment to Nu Skin USA,  Inc. of certain
consideration  and the acquisition of certain assets by the Company from Nu Skin
USA, Inc. (all of the foregoing  proposed  transactions being referred to herein
collectively as the "Proposed Transactions"); and

        B.  WHEREAS,  in  connection  with  the  Proposed  Transactions  and the
Company's  efforts to pursue  certain  liquidity  events for those  Stockholders
executing  this  Amendment  Agreement,   the  Company  has  requested  that  the
Stockholders   execute  this  Amendment  Agreement  and  extend  certain  resale
restrictions set forth therein;

        NOW,  THEREFORE,  in  consideration  of  the  premises  and  the  mutual
agreements set forth herein and for other good and valuable  consideration,  the
receipt and  sufficiency  of which are hereby  acknowledged,  the Parties hereto
irrevocably agree as follows:

        1. Section 2.2 Lock-up  Agreement is hereby  amended to provide that the
Extended  Lock-up Period for all  Stockholders who execute this Agreement (other
than  the  trusts   identified  on  Schedule  B  to  the  Amended  and  Restated
Stockholders  Agreement) is extended  until and shall  terminate on December 31,
1999.  All other terms and conditions of Section 2.2 of the Amended and Restated
Stockholders  Agreement  shall  remain in full  force  and  effect.  The  trusts
identified on Schedule B to the Amended and Restated Stockholders  Agreement and
those  Stockholders  who elect not to execute  this  Amendment  Agreement  shall
remain  subject to the original  Extended  Lock-up  Period,  and  following  the
expiration of such original  Extended Lock-up Period shall remain subject to the
limitations  on resale as set forth in the  Amended  and  Restated  Stockholders
Agreement during the Restricted Resale Period.

        2. Section 2.3 Post Lock-up  Selling  Restrictions  is hereby amended to
provide that the Restricted  Resale Period for all  Stockholders  (including the
trusts identified on Schedule B to the Amended

                                       -1-

and Restated  Stockholders  Agreement and those  Stockholders who do not execute
this  Agreement)  shall expire on March 26, 2000. All other terms and conditions
of Section 2.3 of the Amended and Restated  Stockholders  Agreement shall remain
in full force and effect.

        3. Section 3.4  Application  of Agreement to Transfers in Private Resale
Transactions  is hereby  amended by adding the following  sentence at the end of
such Section:

        "Notwithstanding the foregoing, upon request to the Company, the Company
        may  authorize,  which  authorization  may be granted or withheld in its
        sole  discretion  exercised in good faith,  a donee that is a non-profit
        entity that is qualified under Section 501(c)(3) of the Internal Revenue
        Code and is  unaffiliated  with any  Stockholder  to sell shares and not
        have  such  shares  aggregated  with  any  shares   transferred  by  the
        Transferring Stockholder for purposes of the Rule 144 Allotment provided
        that such donee  sells the shares in  accordance  with the  requirements
        specified  by the Company such as selling  such shares  through  Merrill
        Lynch's  Provo  office,  over such time period as may be required by the
        Company,  and in such  manner  and during  such time  period as will not
        adversely  affect  the price or market of the  Company's  Class A Common
        Stock.

        4. Limited Resales. Each of Keith R. Halls, or affiliates he designates,
Anna Massaro Halls, or affiliates she designates, Rick A. Roney, Burke F. Roney,
Park R. Roney, and the MAR Trust, if they execute this Amendment Agreement,  may
(A) sell to the Company in 1999 20,000 shares of their Class A or Class B Common
Stock at a purchase  price equal to 80% of the fair market  value of such shares
based on the lower of the closing price of the Company's Class A Common Stock on
the New York  Stock  Exchange  on the  date  prior  to the  announcement  of the
execution of the letter of intent regarding the Proposed Transactions or the day
immediately prior to the date of the purchase of such shares by the Company, and
(B) notwithstanding  their agreement to extend the Extended Lock-Up Period, sell
20,000  shares  between  September  1,  1999  and  December  31,  1999  if  such
Stockholder  does not (i) sell any shares to the Company  during 1999,  and (ii)
does not sell any shares in a private placement or a secondary offering prior to
September  1,  1999.  Any such  sales  shall be made  through  Merrill  Lynch in
accordance  with the provisions of 2.3.2 and 2.3.3,  and for purposes of Section
2.3.3,  the  Stockholder's  Rule 144 Allotment for the period from  September 1,
1999 through December 31, 1999 shall be deemed to be 20,000 shares.

        5. Liquidity  Events.  As additional  consideration  to the Stockholders
who, together with all of their Stockholder  Controlled  Entities,  execute this
Amendment  Agreement and agree to the extension of the Extended  Lock-up  Period
prior to March 15,  1999,  the Company will  endeavor to pursue other  liquidity
alternatives for such  Stockholders,  market conditions  permitting.  Any of the
Stockholders  who elect not to execute this Amendment  Agreement  prior to March
15,  1999  shall  not  have  any  right to  participate  in any  such  liquidity
alternative  or event  except for such  limited  rights  that they may have with
respect to any registered,  underwritten offering commenced by the Company under
the  piggy-back  registration  rights  provisions  of the Amended  and  Restated
Stockholders Agreement.

        6. Counterparts.  This Agreement may be executed by facsimile and by any
number of counterparts, each of which shall be deemed to be an original, but all
of which together shall  constitute one agreement.  Each counterpart may consist
of a number of copies each signed by less than all, but  together  signed by all
of the Parties hereto.

        7. Effect of Amendment.  This Amendment Agreement amends the Amended and
Restated  Stockholders  Agreement only to the extent expressly  provided herein.
Pursuant to Section  12.5 of the Amended and  Restated  Stockholders  Agreement,
this Amendment Agreement shall be binding upon each

                                       -2-

of the Stockholders who elect to execute this Amendment Agreement even if one or
more of the Stockholders fail or refuse to execute this Amendment Agreement.  To
the extent provisions of the Amended and Restated Stockholders Agreement are not
expressly modified or amended by this Agreement, such unamended provisions shall
continue  in full  force and  effect and shall be  construed  together  with the
amendments set forth herein as the entire  agreement of the parties hereto.  The
Amendment Agreement shall not apply to any Stockholder who does not execute this
Amendment Agreement,  but such Stockholder shall remain subject to and obligated
under the terms of the  Amended and  Restated  Stockholders  Agreement,  without
giving  effect  to  this  Amendment,  and  this  Amendment  shall  in no  way be
interpreted  as limiting  the  obligations  or  restrictions  in the Amended and
Restated  Stockholders  Agreement with respect to any  Stockholder  who does not
execute  this  Amendment  Agreement.  In the  event  the  Company  or one of its
subsidiaries  has not entered  into a definitive  agreement  with respect to the
Proposed  Transactions by May 15 1999, the amendments referred to in Sections 1,
2 and 4 hereof  shall  expire  and no longer be of any force or effect  from the
date of such written notice.

                      [SIGNATURE PAGES BEGIN ON NEXT PAGE]

                                       -3-

                        SIGNATURE PAGE OF AMENDMENT NO. 1
                 TO AMENDED AND RESTATED STOCKHOLDERS AGREEMENT

        IN WITNESS  WHEREOF,  this Agreement has been signed by duly  authorized
signatories  of the Parties  hereto and is binding upon the Parties hereto as of
the date first above written.

                                       NU SKIN ENTERPRISES, INC.,
                                       a Delaware Corporation

                                       By:    /s/ Truman Hunt
                                       Its:   Vice President

                                       By: /s/ Blake M. Roney
                                       Blake M. Roney, individually

                                       By: /s/ Nancy l. Roney
                                       Nancy L. Roney, individually

                                       THE ALL R'S TRUST

                                       By: /s/ L. S. McCullough
                                       L. S. McCullough
                                       Its:   Trustee

                                       THE B & N RONEY TRUST

                                       By: /s/ L. S. McCullough
                                       L. S. McCullough
                                       Its:   Trustee

                                       THE WFA TRUST

                                       By: /s/ L. S. McCullough
                                       L. S. McCullough
                                       Its:   Trustee

                                       S-1

                        SIGNATURE PAGE OF AMENDMENT NO. 1
                 TO AMENDED AND RESTATED STOCKHOLDERS AGREEMENT

                                       BNASIA, LTD.

                                       By: /s/ Blake M. Roney
                                       Blake M. Roney
                                       Its:   General Partner

                                       By: /s/ Nancy L. Roney
                                       Nancy L. Roney
                                       Its:   General Partner

                                       THE BLAKE M. AND NANCY L. RONEY
                                       FOUNDATION

                                       By: /s/ Blake M. Roney
                                       Blake M. Roney
                                       Its:   Trustee

                                       By: /s/ Nancy L. Roney
                                       Nancy L. Roney
                                       Its:   Trustee

                                       THE ONE FOUNDATION

                                       By: /s/ Blake M. Roney
                                       Blake M. Roney
                                       Its:   Trustee

                                       By: /s/ Nancy L. Roney
                                       Nancy L. Roney
                                       Its:   Trustee

                                       By: /s/ Keith R. Halls
                                       Keith R. Halls
                                       Its:   Trustee

                                       S-2

                        SIGNATURE PAGE OF AMENDMENT NO. 1
                 TO AMENDED AND RESTATED STOCKHOLDERS AGREEMENT

                                       B & N RHINO COMPANY, L.C.

                                       By: /s/ Craig F. McCullough
                                       Craig F. McCullough
                                       Its:   Manager

                                       /s/ Nedra D. Roney
                                       Nedra D. Roney, individually

                                       Rick A. Roney, individually

                                       /s/ Burke F. Roney
                                       Burke F. Roney, individually

                                       /s/ Park R. Roney
                                       Park R. Roney, individually

                                       THE MAR TRUST

                                       By: /s/ Tom D. Branch
                                       Tom D. Branch
                                       Its:   Trustee

                                       THE NR TRUST

                                       By: /s/ Tom D. Branch
                                       Tom D. Branch
                                       Its:   Trustee

                                       S-3

                        SIGNATURE PAGE OF AMENDMENT NO. 1
                 TO AMENDED AND RESTATED STOCKHOLDERS AGREEMENT

                                       THE ROSE FOUNDATION

                                       By: /s/ Nedra D. Roney
                                       Nedra D. Roney
                                       Its:   Trustee

                                       By: /s/ Tom D. Branch
                                       Tom D. Branch
                                       Its:   Trustee

                                       THE NEDRA RONEY FIXED CHARITABLE TRUST

                                       By: /s/ Tom D. Branch
                                       Tom D. Branch
                                       Its:   Trustee

                                       NR RHINO COMPANY, L.C.

                                       By: /s/ Craig F. McCullough
                                       Craig F. McCullough
                                       Its:   Manager

                                       /s/ Sandra N. Tillotson
                                       Sandra N. Tillotson, individually

                                       THE SNT TRUST

                                       By: /s/ Lee M. Brower
                                       Lee M. Brower
                                       Its:   Trustee

                                       THE DVNM TRUST

                                       By: /s/ Lee M. Brower
                                       Lee M. Brower
                                       Its:   Trustee

                                       S-4

                        SIGNATURE PAGE OF AMENDMENT NO. 1
                 TO AMENDED AND RESTATED STOCKHOLDERS AGREEMENT

                                       THE CWN TRUST

                                       By: /s/ Lee M. Brower
                                       Lee M. Brower
                                       Its:   Trustee

                                       THE DPN TRUST

                                       By: /s/ Craig S. Tillotson
                                       Craig S. Tillotson
                                       Its:   Trustee

                                       By: /s/ Lee M. Brower
                                       Lee M. Brower
                                       Its:   Trustee

                                       THE GNT TRUST

                                       By: /s/ Craig S. Tillotson
                                       Craig S. Tillotson
                                       Its:   Trustee

                                       By: /s/ Lee M. Brower
                                       Lee M. Brower
                                       Its:   Trustee

                                       THE LMB TRUST

                                       By: /s/ Lee M. Brower
                                       Lee M. Brower
                                       Its:   Trustee

                                       S-5

                        SIGNATURE PAGE OF AMENDMENT NO. 1
                 TO AMENDED AND RESTATED STOCKHOLDERS AGREEMENT

                                       THE SANDRA N. TILLOTSON FOUNDATION

                                       By: /s/ Sandra N. Tillotson
                                       Sandra N. Tillotson
                                       Its:   Trustee

                                       By: /s/ Lee M. Brower
                                       Lee M. Brower
                                       Its:   Trustee

                                       THE SANDRA N. TILLOTSON FIXED
                                       CHARITABLE TRUST

                                       By: /s/ Sandra N. Tillotson
                                       Sandra N. Tillotson
                                       Its:   Trustee

                                       By: /s/ L. S. McCullough
                                       L. S. McCullough
                                       Its:   Independent Trustee

                                       SNT RHINO COMPANY, L.C.

                                       By: /s/ Craig S. Tillotson
                                       Craig S. Tillotson
                                       Its:   Manager

                                       /s/ Steven J. Lund
                                       Steven J. Lund, individually

                                       /s/ Kalleen Lund
                                       Kalleen Lund, individually

                                       SKASIA, LTD.

                                       By: /s/ Steven J. Lund
                                       Steven J. Lund
                                       Its:   General Partner

                                       S-6

                        SIGNATURE PAGE OF AMENDMENT NO. 1
                 TO AMENDED AND RESTATED STOCKHOLDERS AGREEMENT

                                       By: /s/ Kalleen Lund
                                       Kalleen Lund
                                       Its:   General Partner

                                       THE S AND K LUND TRUST

                                       By: /s/ Blake M. Roney
                                       Blake M. Roney
                                       Its:   Trustee

                                       THE STEVEN J. AND KALLEEN LUND
                                       FOUNDATION

                                       By: /s/ Steven J. Lund
                                       Steven J. Lund
                                       Its:   Trustee

                                       By: /s/ Kalleen Lund
                                       Kalleen Lund
                                       Its:   Trustee

                                       THE STEVEN AND KALLEEN LUND FIXED
                                       CHARITABLE TRUST

                                       By: /s/ Steven J. Lund
                                       Steven J. Lund
                                       Its:   Trustee

                                       By: /s/ Steven J. Lund
                                       Kalleen Lund
                                       Its:   Trustee

                                       By: /s/ L. S. McCullough
                                       L. S. McCullough
                                       Its:   Independent Trustee

                                       S & K RHINO COMPANY, L.C.

                                       By: /s/ Craig F. McCullough
                                       Craig F. McCullough
                                       Its:   Manager

                                       S-7

                        SIGNATURE PAGE OF AMENDMENT NO. 1
                 TO AMENDED AND RESTATED STOCKHOLDERS AGREEMENT

                                       /s/ Brooke B. Roney
                                       Brooke B. Roney, individually

                                       /s/ Denice R. Roney
                                       Denice R. Roney, individually

                                       BDASIA, LTD.

                                       By: /s/ Brooke B. Roney
                                       Brooke B. Roney
                                       Its:   General Partner

                                       By: /ss Denice R. Roney
                                       Denice R. Roney
                                       Its:   General Partner

                                       THE B AND D RONEY TRUST

                                       By: /s/ Blake M. Roney
                                       Blake M. Roney
                                       Its:   Trustee

                                       THE BROOKE BRENNAN AND DENICE RENEE
                                       RONEY FOUNDATION

                                       By: /s/ Brooke B. Roney
                                       Brooke B. Roney
                                       Its:   Trustee

                                       By: /s/ Denice R. Roney
                                       Denice R. Roney
                                       Its:   Trustee

                                       Kirk V. Roney, individually

                                       S-8

                        SIGNATURE PAGE OF AMENDMENT NO. 1
                 TO AMENDED AND RESTATED STOCKHOLDERS AGREEMENT

                                       Melanie K. Roney, individually

                                       KMASIA, LTD.

                                       By:
                                       Kirk V. Roney
                                       Its:   General Partner

                                       By:
                                       Melanie K. Roney
                                       Its:   General Partner

                                       THE K AND M RONEY TRUST
                                       By:
                                       Rick A. Roney
                                       Its:   Trustee

                                       THE KIRK V. AND MELANIE K. RONEY
                                       FOUNDATION

                                       By:
                                       Kirk V. Roney
                                       Its:   Trustee

                                       By:
                                       Melanie K. Roney
                                       Its:   Trustee

                                       THE KIRK AND MELANIE RONEY FIXED
                                       CHARITABLE TRUST

                                       By:
                                       Kirk V. Roney
                                       Its:   Trustee

                                       S-9

                        SIGNATURE PAGE OF AMENDMENT NO. 1
                 TO AMENDED AND RESTATED STOCKHOLDERS AGREEMENT

                                       By:
                                       Melanie K. Roney
                                       Its:   Trustee

                                       By:
                                       L. S. McCullough
                                       Its:   Trustee

                                       K & M RHINO COMPANY, L.C.

                                       By:
                                       Craig F. McCullough
                                       Its:   Manager

                                       /s/ Keith R. Halls
                                       Keith R. Halls, individually

                                       /s/ Anna Lisa Massaro Halls
                                       Anna Lisa Massaro Halls, individually

                                       KAASIA, LTD.

                                       By: /s/ Keith R. Halls
                                       Keith R. Halls
                                       Its:   General Partner

                                       By: /s/ Anna Lisa Halls
                                       Anna Lisa Halls
                                       Its:   General Partner

                                       THE K AND A HALLS TRUST

                                       By: /s/ Michael Lee Halls
                                       Michael Lee Halls
                                       Its:   Trustee

                                      S-10

                        SIGNATURE PAGE OF AMENDMENT NO. 1
                 TO AMENDED AND RESTATED STOCKHOLDERS AGREEMENT

                                       By: /s/ Dennis Morgan
                                       Dennis Morgan
                                       Its:   Trustee

                                       THE HALLS FAMILY TRUST

                                       By: /s/ Michael Lee Halls
                                       Michael Lee Halls
                                       Its:   Trustee

                                       By: /s/ Dennis Morgan
                                       Dennis Morgan
                                       Its:   Trustee

                                       THE KEITH AND ANNA LISA HALLS FIXED
                                       CHARITABLE TRUST

                                       By: /s/ Keith R. Halls
                                       Keith R. Halls
                                       Its:   Trustee

                                       By: /s/ Anna Lisa Halls
                                       Anna Lisa Halls
                                       Its:   Trustee

                                       By: /s/ L. S. McCullough
                                       L. S. McCullough
                                       Its:   Independent Trustee

                                       THE KEITH RAY AND ANNA LISA MASSARO
                                       HALLS FOUNDATION

                                       By: /s/ Keith R. Halls
                                       Keith R. Halls
                                       Its:   Trustee

                                       By: /s/ Anna Lisa Halls
                                       Anna Lisa Halls
                                       Its:   Trustee

                                      S-11

                        SIGNATURE PAGE OF AMENDMENT NO. 1
                 TO AMENDED AND RESTATED STOCKHOLDERS AGREEMENT

                                       K & A RHINO COMPANY, L.C.

                                       By: /s/ Craig F McCullough
                                       Craig F. McCullough
                                       Its:   Manager

                                       /s/ Craig S. Tillotson
                                       Craig S. Tillotson, individually

                                       THE CST TRUST

                                       By: /s/ Robert L. Stayner
                                       Robert L. Stayner
                                       Its:   Trustee

                                       THE JS TRUST

                                       By: /s/ Lee M. Brower
                                       Lee M. Brower
                                       Its:   Trustee

                                       THE JT TRUST

                                       By: /s/ Lee M. Brower
                                       Lee M. Brower
                                       Its:   Trustee

                                       THE CB TRUST

                                       By: /s/ Lee M. Brower
                                       Lee M. Brower
                                       Its:   Trustee

                                      S-12

                        SIGNATURE PAGE OF AMENDMENT NO. 1
                 TO AMENDED AND RESTATED STOCKHOLDERS AGREEMENT

                                       THE CM TRUST

                                       By: /s/ Lee M. Brower
                                       Lee M. Brower
                                       Its:   Trustee

                                       THE BCT TRUST

                                       By: /s/ Lee M. Brower
                                       Lee M. Brower
                                       Its:   Trustee

                                       THE ST TRUST

                                       By: /s/ Lee M. Brower
                                       Lee M. Brower
                                       Its:   Trustee

                                       THE NJR TRUST

                                       By: /s/ Lee M. Brower
                                       Lee M. Brower
                                       Its:   Trustee

                                       THE RLS TRUST

                                       By: /s/ Lee M. Brower
                                       Lee M. Brower
                                       Its:   Trustee

                                       THE RBZ TRUST

                                       By: /s/ Lee M. Brower
                                       Lee M. Brower
                                       Its:   Trustee

                                      S-13

                        SIGNATURE PAGE OF AMENDMENT NO. 1
                 TO AMENDED AND RESTATED STOCKHOLDERS AGREEMENT

                                       THE LB TRUST

                                       By: /s/ Lee M. Brower
                                       Lee M. Brower
                                       Its:   Trustee

                                       THE CRAIG S. TILLOTSON FOUNDATION

                                       By: /s/ Craig S. Tilotson
                                       Craig S. Tillotson
                                       Its:   Trustee

                                       By: /s/ Lee M. Brower
                                       Lee M. Brower
                                       Its:   Trustee

                                       THE CRAIG S. TILLOTSON FIXED CHARITABLE
                                       TRUST

                                       By: /s/ Craig S. Tillotson
                                       Craig S. Tillotson
                                       Its:   Trustee

                                       By: /s/ Lee M. Brower
                                       Lee M. Brower
                                       Its:   Independent Trustee

                                       CST RHINO COMPANY, L.C.

                                       By: /s/ Sandra N. Tillotson
                                       Sandra N. Tillotson
                                       Its:   Manager

                                       /s/ R. Craig Bryson
                                       R. Craig Bryson, individually

                                       /s/ Kathleen D. Bryson
                                       Kathleen D. Bryson, individually

                                      S-14

                        SIGNATURE PAGE OF AMENDMENT NO. 1
                 TO AMENDED AND RESTATED STOCKHOLDERS AGREEMENT

                                       RCKASIA, LTD.

                                       By: /s/ R. Craig Bryson
                                       R. Craig Bryson
                                       Its:   General Partner

                                       By: /s/ Kathleen D. Bryson
                                       Kathleen D. Bryson
                                       Its:   General Partner

                                       THE C AND K TRUST

                                       By: /s/ Steven J. Lund
                                       Steven J. Lund
                                       Its:   Trustee

                                       THE BRYSON FOUNDATION

                                       By: /s/ R. Craig Bryson
                                       R. Craig Bryson
                                       Its:   Trustee

                                       By: /s/ Kathleen D. Bryson
                                       Kathleen D. Bryson
                                       Its:   Trustee

                                       THE BRYSON FIXED CHARITABLE TRUST

                                       By: /s/ R. Craig Bryson
                                       R. Craig Bryson
                                       Its:   Trustee

                                       By: /s/ Kathleen D. Bryson
                                       Kathleen D. Bryson
                                       Its:   Trustee

                                       By: /s/ Robert L. Stayner
                                       Robert L. Stayner
                                       Its:   Independent Trustee

                                      S-15

                        SIGNATURE PAGE OF AMENDMENT NO. 1
                 TO AMENDED AND RESTATED STOCKHOLDERS AGREEMENT

                                       CKB RHINO COMPANY, L.C.

                                       By: /s/ Keith R. Halls
                                       Keith R. Halls
                                       Its:   Manager

                                       THE RICK AND KIMBERLY RONEY VARIABLE
                                       CHARITABLE REMAINDER UNITRUST

                                       By:
                                       James Blaylock
                                       Its:   Trustee

                                       THE RICK AND KIMBERLY RONEY FIXED
                                       CHARITABLE UNITRUST

                                       By:
                                       Rick A. Roney
                                       Its:   Trustee

                                       By:
                                       Kimberly Roney
                                       Its:   Trustee

                                       By:
                                       L.S. McCullough
                                       Its:   Independent Trustee

                                      S-16
EX-13

                             SELECTED FINANCIAL DATA

Year Ended December 31, 1994 1995 1996 1997 1998 ---------- ---------- ---------- ---------- ---------- (in thousands, except per share data) Income Statement Data: Revenue............................................ $ 330,680 $ 435,855 $ 761,638 $ 953,422 $ 913,494 Cost of sales...................................... 76,012 101,474 171,187 191,218 188,457 Cost of sales - amortization of inventory step-up.. -- -- -- -- 21,600 ---------- ---------- ---------- ---------- ---------- Gross profit....................................... 254,668 334,381 590,451 762,204 703,437 ---------- ---------- ---------- ---------- ---------- Operating expenses: Distributor incentives......................... 104,994 139,495 282,588 362,195 331,448 Selling, general and administrative 86,931 115,950 168,706 201,880 202,150 Distributor stock expense...................... -- -- 1,990 17,909 -- In-process research and development -- -- -- -- 13,600 ---------- ---------- ---------- ---------- ---------- Total operating expenses........................... 191,925 255,445 453,284 581,984 547,198 ---------- ---------- ---------- ---------- ---------- Operating income................................... 62,743 78,936 137,167 180,220 156,239 Other income (expense), net........................ (394) 650 10,771 8,973 13,599 ---------- ---------- ---------- ---------- ---------- Income before provision for income taxes and minority interest.................... 62,349 79,586 147,938 189,193 169,838 Provision for income taxes......................... 10,071 19,141 49,526 55,707 62,840 Minority interest 7,561 10,498 13,700 14,993 3,081 ---------- ---------- ---------- ---------- ---------- Net income......................................... $ 44,717 $ 49,947 $ 84,712 $ 118,493 $ 103,917 ========== ========== ========== ========== ========== Net income per share: Basic................................................................ $ 1.07 $ 1.42 $ 1.22 Diluted.............................................................. $ 1.02 $ 1.36 $ 1.19 Weighted average common shares outstanding: Basic.................................................................... 79,194 83,331 84,894 Diluted.................................................................. 83,001 87,312 87,018
As of December 31, -------------------- 1994 1995 1996 1997 1998 ---------- ---------- ---------- ---------- ---------- (in thousands) Balance Sheet Data: Cash and cash equivalents....................... $ 63,550 $ 84,000 $ 214,823 $ 174,300 $ 188,827 Working capital................................. 65,446 56,801 143,308 123,220 164,597 Total assets.................................... 119,908 182,154 380,482 405,004 606,433 Short term notes payable to stockholders........ -- -- 71,487 19,457 -- Long term notes payable to stockholders......... -- -- -- 116,743 -- Short term debt................................. -- -- -- -- 14,545 Long term debt.................................. -- -- -- -- 138,734 Stockholders' equity............................ 63,849 68,363 113,495 94,892 254,642 As of December 31, -------------------- 1994 1995 1996 1997 1998 ---------- ---------- ---------- ---------- ---------- Other Information(1): Number of active distributors................... 182,000 260,000 397,000 448,000 470,000 Number of executive distributors................ 6,391 8,173 21,479 22,689 22,781 - --------------------- (1) Active distributors are those distributors who are resident in the countries in which the Company operates and who have purchased products during the three months ended as of the date indicated, rounded to the nearest thousand. An executive distributor is an active distributor who has submitted a qualifying letter of intent to become an executive distributor, achieved specified personal and group sales volumes for a four month period and maintained such specified personal and group sales volumes thereafter.
-1- MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS The following discussion of the Company's financial condition and results of operations should be read in conjunction with the Consolidated Financial Statements and the related notes thereto, which are included in this report. General Nu Skin Enterprises, Inc. (the "Company"), is a network marketing company involved in the distribution and sale of premium quality, innovative personal care and nutritional products and, following the planned acquisition of Big Planet, Inc. discussed below, Internet and telecommunication products and services. The Company distributes Nu Skin-branded products in markets throughout the world. The Company's operations throughout the world are divided into three regions: North Asia, which consists of Japan and South Korea; Southeast Asia, which consists of Taiwan, Thailand, Hong Kong (including Macau), the Philippines, Australia, and New Zealand; and Other Markets, which consists of the United Kingdom, Austria, Belgium, Denmark, France, Germany, Italy, Ireland, Poland, Portugal, Spain, Sweden, the Netherlands, Brazil (the Company's subsidiaries operating in these countries are collectively referred to as the "Subsidiaries") and sales to and license fees from the Company's North American private affiliates. In 1998, the Company acquired Generation Health Holdings, Inc., the parent of Pharmanex, Inc. (the "Pharmanex Acquisition"). With the Pharmanex Acquisition, the Company increased its nutritional product development and formulation capabilities. In February 1999, the Company announced its intent to acquire certain assets of its North American private affiliates as well as to acquire Big Planet, Inc., an Internet-based affiliate of the Company. The Company's revenue is primarily dependent upon the efforts of a network of independent distributors who purchase products and sales materials from the Company in their local currency and who constitute and/or sell to the Company's customers. The Company recognizes revenue when products are shipped and title passes to these independent distributors. Revenue is net of returns, which have historically been less than 3.5% of gross sales. Distributor incentives are paid to several levels of distributors on each product sale. The amount and recipient of the incentive varies depending on the purchaser's position within the Global Compensation Plan. These incentives are classified as operating expenses. The following table sets forth revenue information for the time periods indicated. This table should be reviewed in connection with the tables presented under "Results of Operations" which disclose distributor incentives and other costs associated with generating the aggregate revenue presented. Year Ended December 31, Region 1996 1997 1998 ------ ------------ ------------ ------------ (in millions) North Asia $ 502.4 $ 673.6 $ 665.5 Southeast Asia 183.7 225.3 159.7 Other Markets 75.5 54.5 88.3 ------------ ------------ ------------ $ 761.6 $ 953.4 $ 913.5 ============ ============ ============ Revenue generated in North Asia represented 73% of total revenue generated during 1998. The Company's operations in Japan generated 98% of the North Asia revenue. Revenue from the Southeast Asia operations generated 17% of total revenue generated in 1998. The Company's operations in Taiwan generated 75% of the Southeast Asia revenue. Revenue generated in Other Markets represented the remaining 10% of total revenue generated in 1998. The majority of the Other Market revenue in 1998 is generated from sales to and license fees from the Company's North American private affiliates. [GRAPHIC OMITTED] - Pie chart showing 1998 revenue by region Cost of sales primarily consists of the cost of products purchased from third-party vendors (generally in U.S. dollars), the freight cost of shipping these products to distributors as well as duties related to the importation of such products. Additionally, cost of sales includes the cost of sales materials sold to distributors at or near cost. Sales -2- materials are generally purchased in local currencies. As the sales mix changes between product categories and sales materials, cost of sales and gross profit may fluctuate to some degree due primarily to the margin on each product line as well as varying import duty rates levied on imported product lines. In each of the Company's current markets, duties are generally higher on nutritional products than on personal care products. Also, as currency exchange rates fluctuate, the Company's gross margin will fluctuate. In general, however, costs of sales move proportionate to revenue. Distributor incentives are the Company's most significant expense. Distributor incentives are paid to distributors on a monthly basis based upon their personal and group sales volume as well as the group sales volume of up to six levels of executive distributors in their downline sales organization. These incentives are computed each month based on the sales volume and network of the Company's global distributor force. Small fluctuations occur in the amount of incentives paid as the network of distributors actively purchasing products changes from month to month. However, due to the size of the Company's distributor force, with nearly 500,000 active distributors, the fluctuation in the overall payout is relatively small. The overall payout averages from 39% to 41% of global product sales. Pursuant to the agreements between the Company and its North American affiliates, the North American affiliated entities are contractually obligated to pay a distributor commission expense of 42.0% of commissionable product sales to the Company each month to cover the commission obligation from the sales of Nu Skin products in North America. Additionally, distributor incentives include the cost of computing and paying commissions as well as the cost of various incentive programs for distributors including an annual trip to Hawaii for the Company's leading distributors. These additional costs average approximately 1% of revenue and are included in distributor incentives. Because the Company's revenue includes sales of both commissionable and non-commissionable items, distributor incentives as a percentage of total revenue have ranged from approximately 36.8% to 38.9% since December 31, 1994. Non-commissionable items consist of sales materials and starter kits as well as sales to the Company's North American private affiliates. In the fourth quarter of 1996, the Company implemented a one-time distributor equity incentive program. This global program provided for the granting of options to distributors to purchase 1.6 million shares of the Company's Class A Common Stock. The number of options each distributor received was based on his or her performance and productivity through August 31, 1997. The options are exercisable at a price of $5.75 per share and vested on December 31, 1997. The Company recorded a $2.0 million charge in 1996 and recorded additional charges in 1997 of $17.9 million for the non-cash and non-recurring expenses associated with this program. There are currently no plans to repeat this or similar distributor stock incentive programs. Selling, general and administrative expenses include wages and benefits, rents and utilities, travel and entertainment, promotion and advertising, research and development and professional fees. Provision for income taxes is dependent on the statutory tax rates in each of the countries in which the Company operates. For example, statutory tax rates are 16.0% in Hong Kong, 25.0% in Taiwan, 30.0% in Thailand, 30.1% in South Korea, 35.0% in the Philippines and 57.9% in Japan. However, the statutory tax rate in Japan is scheduled to be reduced to 54.3% for fiscal years beginning in 1999 and in the Philippines the rate is scheduled to be reduced to 33% and 32% in 1999 and 2000, respectively. The Company operates a regional business center in Hong Kong, which bears inventory obsolescence and currency exchange risks. Any income or loss incurred by the regional business center is not subject to taxation in Hong Kong. In addition, since the incorporation of the Company in 1996, the Company has been subject to taxation in the United States, where it is incorporated, at a statutory corporate federal tax rate of 35.0%. However, the Company receives foreign tax credits in the U.S. for the amount of foreign taxes actually paid in a given period, which are utilized to reduce taxes payable in the United States. In March 1998, the Company completed the acquisition (the "NSI Acquisition") of the capital stock of Nu Skin International, Inc. ("NSI"), NSI affiliates in Europe, South America, Australia and New Zealand and certain other NSI affiliates (the "Acquired Entities"). Inasmuch as a portion of the Acquired Entities were under common control, the Company's consolidated financial statements have been combined and restated as if the Company and the Acquired Entities had been combined during all periods presented. -3- Minority interest represents the earnings of the Acquired Entities which are not under common control. The minority interest at March 26, 1998 was purchased as part of the NSI Acquisition. In connection with the Pharmanex Acquisition, the Company allocated $13.6 million to purchased in-process research and development. During 1998, the in-process research and development amount was fully written off. In February 1999, the Company announced its intent to acquire Big Planet, Inc., certain assets of Nu Skin USA, Inc. and the Company's remaining affiliates in Canada, Mexico and Guatemala for approximately $40.0 million in cash, $14.5 million in a three-year note and the assumption of certain liabilities. In connection with the Nu Skin USA acquisition which was concluded in March 1999, the Company, through a newly formed wholly owned subsidiary, acquired certain assets of Nu Skin USA, including equipment, inventory, intellectual property, marketing materials, contracts related to the network marketing of NSI's personal care and nutritional products, and approximately 620,000 shares of Class A Common Stock of the Company, in exchange for cash in the amount of approximately $8.7 million and the assumption of approximately $8.0 million of Nu Skin USA liabilities. NSI, a subsidiary of the Company, terminated various license agreements and other intercompany agreements with Nu Skin USA and paid Nu Skin USA a $10.0 million termination fee. The Company is currently pursuing the proposed acquisitions of Big Planet, Inc., and the Company's remaining private affiliates in Canada, Mexico and Guatemala. Results of Operations The following tables set forth operating results and operating results as a percentage of revenue, respectively, for the periods indicated.
Year Ended December 31, (in millions) 1996 1997 1998 -------- -------- -------- Revenue .......................................................... $ 761.6 $ 953.4 $ 913.5 Cost of sales .................................................... 171.2 191.2 188.5 Cost of sales - amortization of inventory step-up ................ -- -- 21.6 -------- -------- -------- Gross profit ..................................................... 590.4 762.2 703.4 Operating expenses: Distributor incentives ....................................... 282.6 362.2 331.4 Selling, general and administrative .......................... 168.7 201.9 202.2 Distributor stock expense .................................... 2.0 17.9 -- In-process research and development .......................... -- -- 13.6 -------- -------- -------- Total operating expenses ......................................... 453.3 582.0 547.2 -------- -------- -------- Operating income ................................................. 137.1 180.2 156.2 Other income (expense), net ...................................... 10.8 9.0 13.6 -------- -------- -------- Income before provision for income taxes and minority interest ... 147.9 189.2 169.8 Provision for income taxes ....................................... 49.5 55.7 62.8 Minority interest ................................................ 13.7 15.0 3.1 -------- -------- -------- Net income ....................................................... $ 84.7 $ 118.5 $ 103.9 ======== ======== ======== Unaudited supplemental data(1): Income before pro forma provision for income taxes and minority interst.......................................... $ 147.9 $ 189.2 $ 169.8 Pro forma provision for income taxes.......................... 54.7 71.9 66.0 Pro forma minority interest................................... 8.6 9.3 1.9 -------- -------- -------- Pro forma net income.......................................... $ 84.6 $ 108.0 $ 101.9 ======== ======== ========
-4-
Year Ended December 31, 1996 1997 1998 -------- -------- -------- Revenue......................................................... 100.0% 100.0% 100.0% Cost of sales................................................... 22.5 20.1 20.6 Cost of sales - amortization of inventory step-up............... -- -- 2.4 -------- -------- -------- Gross profit.................................................... 77.5 79.9 77.0 Operating expenses: Distributor incentives...................................... 37.1 38.0 36.3 Selling, general and administrative......................... 22.1 21.2 22.1 Distributor stock expense................................... .3 1.9 -- In-process research and development......................... -- -- 1.5 -------- -------- -------- Total operating expenses........................................ 59.5 61.1 59.9 -------- -------- -------- Operating income................................................ 18.0 18.8 17.1 Other income (expense), net..................................... 1.4 .9 1.5 -------- -------- -------- Income before provision for income taxes and minority interest.. 19.4 19.7 18.6 Provision for income taxes...................................... 6.5 5.8 6.9 Minority interest............................................... 1.8 1.5 .3 -------- -------- -------- Net income...................................................... 11.1% 12.4% 11.4% ======== ======== ======== Unaudited supplemental data(1): Income before pro forma provision for income taxes and minority interest....................................... 19.4% 19.7% 18.6% Pro forma provision for income taxes........................ 7.2 7.5 7.2 Pro forma minority interest................................. 1.1 .9 .2 -------- -------- -------- Pro forma net income........................................ 11.1% 11.3% 11.2% ======== ======== ======== - ------------------- (1) Reflects adjustment for Federal and state income taxes as if the Company's subsidiaries had been taxed as C corporations rather than as S corporations for the years ended December 31, 1996, 1997 and 1998.
1998 Compared to 1997 Revenue decreased 4.2% to $913.5 million from $953.4 million for the years ended December 31, 1998 and 1997, respectively. The decrease in revenue resulted primarily from significant weakening of the Japanese yen and other Asian currencies relative to the U.S. dollar, an increasing competitive environment in Taiwan and the economic downturn in Asia, particularly in South Korea and Thailand. These issues more than offset the increase in revenue from the Company's other markets including license fees from and product sales to the Company's private North American affiliated entities. Revenue in North Asia, which consists of Japan and South Korea, decreased to $665.5 million from $673.6 million for the years ended December 31, 1998 and 1997, respectively. Economic challenges and a weakened currency in South Korea resulted in a significant decline in South Korean revenue from $74.2 million for the year ended December 31, 1997 to $11.4 million in 1998. This revenue decline was offset by revenue in Japan which increased from $599.4 million for the year ended December 31, 1997 to $654.2 million in 1998. In spite of challenging economic conditions in Japan, the Company recorded increases in revenue in Japan of 9.1% in U.S. dollar terms and 17.6% in local currency terms from 1997 to 1998. This increase is attributed to continued growth of the personal care and nutritional product lines and a strong Japanese distributor force. Revenue in Southeast Asia, which consists of Taiwan, Thailand, Hong Kong, the Philippines, Australia and New Zealand, totaled $159.7 million for the year ended December 31, 1998, down from revenue of $225.3 million for the year ended December 31, 1997, a decrease of 29.1%. The Company's operations in Taiwan have continued to suffer the impact of increased competition and currency devaluation which resulted in a decline in revenue from $168.6 million in 1997 to $119.5 million in 1998. In addition, the Company's operations in Thailand have been impacted negatively by Thailand's economic challenges and currency devaluation resulting in a revenue decrease to $8.3 million in 1998 from $22.8 million in 1997. -5- The declines in North and Southeast Asia were partially offset by aggregate revenue increases in the Company's other markets, which include the United Kingdom, Germany, Italy, the Netherlands, France, Belgium, Spain, Portugal, Ireland, Austria, Poland, Denmark, Sweden, Brazil and product sales to and license fees from the Company's North American private affiliates. Aggregate revenue in these markets increased to $88.3 million for the year ended December 31, 1998 from $54.5 million for the year ended December 31, 1997, an increase of 62.0%. These increases were primarily due to increased revenue from the Company's North American private affiliates following a successful global convention held in the first quarter of 1998, as well as increased sales from the openings of the Company's operations in Poland, Denmark, Sweden and Brazil in 1998 and the introduction of nutritional products in several European markets in 1998. Gross profit as a percentage of revenue was 77.0% for the year ended December 31, 1998 compared to 79.9% for the year ended December 31, 1997. The amortization of the step-up of inventory from the NSI Acquisition increased cost of sales by $21.6 million for the year ended December 31, 1998. Without this non-recurring charge, gross profit as a percentage of revenue would have been 79.4% for the year ended December 31, 1998. The Company purchases goods in U.S. dollars and recognizes revenue in local currency and is consequently subjected to exchange rate risks in its gross margins. The negative pressure on gross margins, due primarily to weakened currencies throughout the Company's Asian markets, was somewhat offset by gross margin improvement as a result of price increases in certain markets in 1998. In addition, increased local manufacturing, including the local manufacturing in Taiwan of LIFEPAK, the Company's leading nutritional product, improved and stabilized gross margins. Distributor incentives as a percentage of revenue decreased to 36.3% for the year ended December 31, 1998 from 38.0% for the year ended December 31, 1997. The primary reason for this decrease was increased revenue in 1998 from product sales to and license fees from the Company's North American private affiliates which is not subject to incentives being paid by the Company. Selling, general and administrative expenses as a percentage of revenue increased to 22.1% for the year ended December 31, 1998 from 21.2% for the year ended December 31, 1997. This increase was primarily due to the revenue declines in 1998 and increases in U.S. dollar-based selling, general and administrative expenses, resulting from the NSI Acquisition. In dollar terms, selling, general and administrative expenses increased slightly from $201.9 million in 1997 to $202.2 million in 1998. In spite of the increases in selling, general and administrative expenses from the NSI Acquisition, the selling, general and administrative expenses in the local markets decreased in U.S. dollar terms due to weakened local currencies. Distributor stock expense of $17.9 million for the year ended December 31, 1997 reflects a one-time grant of distributor stock options at an exercise price of $5.75 per share, 25% of the per share offering price in the Company's initial public offering completed in November 1996. This non-cash expense is non-recurring and was only recorded in the fourth quarter of 1996 and in each of the four quarters of 1997. There are currently no plans to repeat this or other similar distributor stock incentive programs. In-process research and development expense of $13.6 million for the year ended December 31, 1998 reflects a one-time expense for research and development intangible assets purchased in the Pharmanex Acquisition during the fourth quarter of 1998. This non-cash expense is non-recurring and was only recorded in the fourth quarter of 1998. Operating income decreased 13.3% to $156.2 million for the year ended December 31, 1998 from $180.2 million in 1997. Operating margin decreased to 17.1% in 1998 from 18.8% in 1997. The operating income and margin decreases resulted from declines in U.S. dollar revenue in North and Southeast Asia, lower gross margins as a result of significant weakening in foreign currencies in North and Southeast Asia and by the non-recurring amortization of inventory step-up and in-process research and development expenses recorded in the Company's other markets in 1998, and was partially offset by the distributor stock expense recorded in 1997. -6- Other income increased from $9.0 million for the year ended December 31, 1997 to $13.6 million for the year ended December 31, 1998. The increase was primarily caused by yen-based hedging gains from forward contracts and intercompany loans during 1998. Provision for income taxes increased to $62.8 million for the year ended December 31, 1998 from $55.7 million for the year ended December 31, 1997 due to an increase in the effective tax rate from 29.4% to 37.0% for the same periods, which more than offset the decreased operating income in 1998 compared to 1997. The increase in the effective tax rate is due to the Acquired Entities being taxed as C corporations rather than as S corporations during most of 1998. The pro forma provision for income taxes decreased to $66.0 million for the year ended December 31, 1998 from $71.9 million for the year ended December 31, 1997 due to decreased income in 1998. The pro forma provision for income taxes presents income taxes as if the Acquired Entities had been taxed as C corporations rather than as S corporations for the years ended December 31, 1998 and 1997. Minority interest relates to the earnings of the Acquired Entities which are not under common control. The minority interest at March 26, 1998 was purchased as part of the NSI Acquisition. Accordingly, minority interest does not continue after the NSI Acquisition. Net income decreased by $14.6 million to $103.9 million for the year ended December 31, 1998 compared with the same period in 1997 due primarily to the amortization of inventory step-up and in-process research and development expense recorded in 1998 partially offset by distributor stock expense recorded in 1997. Net income as a percentage of revenue decreased to 11.4% for the year ended December 31, 1998 as compared to 12.4% for the same period in 1997. 1997 Compared to 1996 Revenue increased 25.2% to $953.4 million from $761.6 million for the years ended December 31, 1997 and 1996, respectively. The increase in revenue resulted primarily from continued revenue growth in North and Southeast Asia related to the personal care and nutritional product lines. Revenue in North Asia, which consists of Japan and South Korea, increased to $673.6 million from $502.4 million for the years ended December 31, 1997 and 1996, respectively. Revenue in Japan increased from $380.0 million for the year ended December 31, 1996 to $599.4 million in 1997. This increase in revenue was primarily a result of continued growth of the personal care and nutritional product lines, which grew 43.8% and 94.9%, respectively, in 1997 and 1996. Additionally, revenue in Japan increased following a distributor convention held in the first quarter of 1997 and the sponsorship of the Japan Supergames featuring National Basketball Association stars in the third quarter of 1997. Offsetting revenue growth in North Asia was the decrease in revenue in South Korea from $122.3 million in 1996 to $74.2 million in 1997, which was primarily due to economic challenges and a weakened currency in South Korea. Revenue in Southeast Asia, which consists of Taiwan, Thailand, Hong Kong, Australia and New Zealand, totaled $225.3 million for the year ended December 31, 1997 from revenue of $183.7 million for the year ended December 31, 1996, an increase of 22.6%. Revenue in Taiwan increased to $168.6 million in 1997 from $154.5 million in 1996, an increase of 9.1%, primarily as a result of growth in nutritional product sales following the late 1996 introduction of LIFEPAK, the Company's leading nutritional supplement. In addition, the Company's operations in Thailand commenced in March 1997 and generated revenue of $22.8 million in 1997. Revenue in Hong Kong increased to $21.3 million in 1997 from $17.0 million in 1996 as a result of growth in nutritional product sales following the introduction of LIFEPAK in the first quarter of 1997. The increases in North and Southeast Asia were partially offset by an aggregate revenue decrease in the Company's other markets, which include the United Kingdom, Germany, Italy, the Netherlands, France, Belgium, Spain, Portugal, Ireland, Austria and product sales to and license fees from the Company's North American private -7- affiliates. Aggregate revenue in these markets decreased to $54.5 million for the year ended December 31, 1997 from $75.5 million for the year ended December 31, 1996, a decrease of 27.8%. These decreases were primarily due to higher revenue recorded in 1996 as a result of a successful global convention held in 1996 by the Company's North American private affiliates. Gross profit as a percentage of revenue was 79.9% for the year ended December 31, 1997 compared to 77.5% for the year ended December 31, 1996. Gross margin improvement resulted from price increases throughout North and Southeast Asia which occurred during the second quarter of 1997. In addition, increased local manufacturing efforts were designed to improve and stabilize gross margins. Distributor incentives as a percentage of revenue increased to 38.0% for the year ended December 31, 1997 from 37.1% for the year ended December 31, 1996. The primary reason for this increase was decreased revenue in 1997 from product sales to and license fees from the Company's North American private affiliates which is not subject to incentives being paid by the Company. Selling, general and administrative expenses as a percentage of revenue decreased to 21.2% for the year ended December 31, 1997 from 22.1% for the year ended December 31, 1996. In dollar terms, selling, general and administrative expenses increased from $168.7 million in 1996 to $201.9 million in 1997. This increase, in dollar terms, was primarily due to increased promotion expenses of approximately $4.0 million resulting from the expense of sponsoring the Japan Supergames and approximately $2.0 million resulting from distributor conventions held during the first quarter of 1997. In addition, other general and administrative expenses were higher in 1997 as a result of expenses of operating as a public company and as a result of increased spending in each of the Company's markets to support current operations. These increased costs were offset as a percentage of revenue by increased operating efficiencies as the Company's revenue increased. Distributor stock expense of $17.9 million and $2.0 million for the years ended December 31, 1997 and 1996, respectively, reflects a one-time grant of distributor stock options at an exercise price of $5.75 per share, 25% of the per share offering price in the Company's initial public offering completed in November 1996. This non-cash expense is non-recurring and was only recorded in the fourth quarter of 1996 and in each of the four quarters of 1997. Operating income increased 31.3% to $180.2 million for the year ended December 31, 1997 from $137.1 million in 1996. Operating margin increased to 18.8% in 1997 from 18.0% in 1996. The operating income and margin increases resulted from increases in U.S. dollar revenue in North and Southeast Asia and improved gross margins as a result of price changes during the second quarter of 1997 in North and Southeast Asia, which were partially offset by the $17.9 million distributor stock expense recorded in 1997. Other income decreased from $10.8 million for the year ended December 31, 1996 to $9.0 million for the year ended December 31, 1997. The decrease was primarily caused by the exchange losses relating to intercompany balances denominated in foreign currencies offset by hedging gains from forward contracts and intercompany loans. Provision for income taxes increased to $55.7 million for the year ended December 31, 1997 from $49.5 million for the year ended December 31, 1996 due to increased income that was offset partially by the decrease in the effective tax rate to 29.4% from 33.5% for the same periods. The decrease in the effective tax rate is due to the Company's termination of its S corporation status during 1996. The pro forma provision for income taxes increased to $71.9 million for the year ended December 31, 1997 from $54.7 million for the year ended December 31, 1996 due to increased income in 1997. The pro forma provision for income taxes presents income taxes as if the Acquired Entities had been taxed as C corporations rather than as S corporations for the years ended December 31, 1997 and 1996. Minority interest relates to the earnings of the Acquired Entities which are not under common control. The minority interest at March 26, 1998 was purchased as part of the NSI Acquisition. Accordingly, minority interest does not continue after the NSI Acquisition. -8- Net income increased by $33.8 million to $118.5 million for the year ended December 31, 1997 compared with the same period in 1996 due primarily to the increase in revenue and improvements in gross margins in 1997 partially offset by distributor stock expense recorded in 1997. Net income as a percentage of revenue increased to 12.4% for the year ended December 31, 1997 as compared to 11.1% for the same period in 1996. Liquidity and Capital Resources Historically, the Company's principal needs for funds have been for distributor incentives, working capital (principally inventory purchases), operating expenses, capital expenditures and the development of new markets. The Company has generally relied entirely on cash flow from operations to meet its business objectives without incurring long-term debt to unrelated third parties to fund operating activities. The Company generates significant cash flow from operations due to favorable gross margins and minimal capital requirements. Additionally, the Company does not generally extend credit to distributors, but requires payment prior to shipping products. This process eliminates the need for significant accounts receivable from distributors. During the first quarter of each year, the Company pays significant accrued income taxes in many foreign jurisdictions including Japan. These large cash payments generally more than offset significant cash generated in the first quarter. During the year ended December 31, 1998, the Company generated $118.6 million from operations compared to $108.6 million generated during the year ended December 31, 1997. This increase in cash generated from operations is primarily due to the repayment of significant related party payables to the Company's North American private affiliates in 1997 by NSI in connection with the spin-off of its U.S. operations and reduced purchases of inventories and other assets in 1998. As of December 31, 1998, working capital was $164.6 million compared to $123.2 million as of December 31, 1997. This increase is largely due to increased cash balances as well as increased inventory levels and other current assets. Cash and cash equivalents at December 31, 1998 and 1997 were $188.8 million and $174.3 million, respectively. Key Management Ratios ----------------------------- Quick Ratio 1.1 Current Ratio 1.9 Debt/Equity .54 ROA 20.5% ROE 56.9% Capital expenditures, primarily for equipment, computer systems and software, office furniture and leasehold improvements, were $18.3 million and $14.4 million for the years ended December 31, 1998 and 1997, respectively. In addition, the Company anticipates additional capital expenditures in 1999 of $40.0 million to further enhance its infrastructure, including enhancements to computer systems and software and call-center facilities in order to accommodate anticipated future growth. In March 1998, the Company completed its acquisition of the Acquired Entities for $70.0 million in preferred stock and long-term notes payable to the stockholders of the Acquired Entities (the"NSI Stockholders") totaling approximately $6.2 million. Also, as part of the NSI Acquisition, the Company assumed approximately $171.3 million in S distribution notes and incurred acquisition costs totaling $3.0 million. During the second quarter of 1998, the S distribution notes and long-term notes payable to the NSI Stockholders were paid in full with proceeds from the credit facility described below. In addition, NSI and the Company met certain earnings growth targets in 1998 resulting in a contingent payment payable to the NSI Stockholders of $25.0 million as of December 31, 1998. Contingent upon NSI and the Company meeting certain earnings growth targets over the next three years, the Company may pay up to $25.0 million in cash in each of the next three years to the NSI Stockholders. The contingent consideration of $25.0 million earned in 1998 is to be paid in the second quarter of 1999 and has been accounted for as an adjustment to the purchase price and allocated to the Acquired Entities' assets and liabilities. Any additional contingent consideration paid over the next three years, if any, will be accounted for in a similar manner. In May 1998, the Company and its Japanese subsidiary Nu Skin Japan Co., Ltd. entered into a $180.0 million credit facility with a syndicate of financial institutions for which ABN-AMRO, N.V. acted as agent. This credit facility was used to satisfy Company liabilities which were assumed as part of the NSI Acquisition. The Company borrowed $110.0 million and Nu Skin Japan Co., Ltd. borrowed the Japanese yen equivalent of $70.0 -9- million denominated in local currency. Payments totaling $41.6 million were made during the second quarter of 1998 relating to the $180.0 million credit facility. As of December 31, 1998, the balance relating to the $180.0 million credit facility totaled $153.3 million. The U.S. portion of the credit facility bears interest at either a base rate as specified in the credit facility or the London Inter-Bank Offer Rate plus an applicable margin, in the borrower's discretion. The Japanese portion of the credit facility bears interest at either a base rate as specified in the credit facility or the Tokyo Inter-Bank Offer Rate plus an applicable margin, in the borrower's discretion. The maturity date for the credit facility is three years from the borrowing date, with a possible extension of the maturity date upon approval of the then outstanding lenders. The credit facility provides that the amounts borrowed are to be used for general corporate purposes. The credit facility also contains other terms and conditions and affirmative and negative financial covenants customary for credit facilities of this type. As of December 31, 1998, the Company has continued to comply with all financial and other covenants under the credit facility. During 1998, the Board of Directors authorized the Company to repurchase up to $20.0 million of the Company's outstanding shares of Class A Common Stock. As of December 31, 1998, the Company had repurchased 917,254 shares for an aggregate price of approximately $10.5 million. In October 1998, the Company completed the Pharmanex Acquisition for $77.6 million, which consisted of approximately 4.0 million shares of the Company's Class A Common Stock, including 261,008 shares issuable upon exercise of options assumed by the Company. Contingent upon Pharmanex meeting specific revenue and other requirements, approximately 565,000 of the 4.0 million shares are being held in escrow and will be returned to the Company if such requirements are not met within one year from the date of the Pharmanex Acquisition. The contingent shares issued, if any, will be accounted for as an adjustment to the purchase price and allocated to the acquired assets and liabilities. Also, as part of the Pharmanex Acquisition, the Company assumed approximately $34.0 million in liabilities and incurred acquisition costs totaling $1.3 million. The net assets acquired totaling $3.6 million include net deferred tax assets totaling $0.8 million. In connection with the closing of the Pharmanex Acquisition, the Company paid approximately $29.0 million relating to the assumed liabilities. Under the terms of the Pharmanex Acquisition, the Company was required to pay up to an additional $32.0 million in consideration if the Company's stock price failed to trade at certain agreed upon levels. Based on the Company's stock price performance following the Pharmanex Acquisition, the Company is no longer obligated to make any further payments. Under its operating agreements with other Nu Skin affiliated companies, the Company incurs related party payables and receivables. The Company had related party payables of $25.0 million and $10.0 million at December 31, 1998 and 1997, respectively. In addition, the Company had related party receivables of $22.3 million and $23.0 million, respectively, at those dates. Related party balances outstanding in excess of 60 days bear interest at a rate of 2% above the U.S. prime rate. As of December 31, 1998, no material related party payables or receivables had been outstanding for more than 60 days. Management considers the Company to be liquid and able to meet its obligations on both a short and long-term basis. Management currently believes existing cash balances together with future cash flows from operations will be adequate to fund cash needs relating to the implementation of the Company's strategic plans. Year 2000 The Company has developed a comprehensive plan to address Year 2000 issues. In connection with this plan, the Company has established a committee that is responsible for assessing and testing the Company's systems to identify Year 2000 issues, and overseeing the upgrade or remediation of non-compliant Year 2000 systems. This committee reports on a regular basis to the executive management team of the Company and the Audit Committee of the Board of Directors on the progress and status of the plan and the Year 2000 issues affecting the Company. To date, the Company has completed a broad scope assessment and audit of its information technology systems and non-information technology systems to identify and prioritize potential Year 2000 issues and is currently -10- performing a micro-based assessment designed to identify specific Year 2000 issues at the hardware, software, and processing levels. Through this process the Company has identified potential Year 2000 issues in its information systems and is in the process of addressing these issues through upgrades and other remediation. The Company currently estimates that the cost of all upgrades related to Year 2000 issues, including scheduled upgrades intended primarily to increase efficiencies within the Company and also address Year 2000 issues, is anticipated to be approximately $10.0 million through 1999, which the Company anticipates will be funded by cash from operations. The Company currently anticipates that it will complete the micro-based analysis and remediation on all of its significant in-house systems by the second quarter of 1999. In 1999, the Company will continue to run broad scope tests of its in-house systems to confirm that it has adequately addressed all Year 2000 issues and continue its work on the systems of its foreign offices. As part of the Year 2000 plan, the Company is also assessing and monitoring the Company's vendors and suppliers and other third parties for Year 2000 readiness. To date the committee has sent questionnaires to these third parties seeking their assessment and evaluation of their own Year 2000 readiness and has received responses back from a substantial majority of these third parties. Members of the committee have already begun follow-up calls to the top fifty vendors of the Company and plan to visit the Company's significant suppliers and vendors in person for purposes of evaluating their Year 2000 readiness and sharing Year 2000 information. The Company will continue the follow-up with third party vendors throughout 1999. Based on the Company's evaluation of the Year 2000 issues affecting the Company, the Company believes that Year 2000 readiness of its vendors and suppliers, which is beyond the control of the Company, is currently the most significant area of risk, particularly in its foreign markets. The Company does not believe it is possible at this time to quantify or estimate the most reasonable worst case Year 2000 scenario. However, the Company is beginning to formulate contingency plans to limit, to the extent possible, interruption of the Company's operations arising from the failure of third parties to be Year 2000 compliant as it moves forward in the implementation of its Year 2000 plan. The Company will continue to work with third parties as indicated above to further evaluate and quantify this risk and will continue the development of contingency plans throughout 1999 as this process moves forward. There can be no assurance, however, that the Company will be able to successfully identify and develop contingency plans for all Year 2000 issues that could, directly or indirectly, adversely affect the Company's operations, some of which are beyond the control of the Company. In particular, the Company cannot predict or evaluate domestic and foreign governments' and utility companies' preparation for the Year 2000 or the readiness of other third parties (domestic and foreign) that do not have relationships with the Company, and the resulting impact that the failure of such parties to be Year 2000 compliant may have on the economy in general and on the Company's business. The foregoing discussion of the Year 2000 issues contains forward-looking statements that represent the Company's current expectations or beliefs. These forward-looking statements are subject to various risks and uncertainties that could cause outcomes to be different from those currently anticipated including those risks identified under the heading "Note Regarding Forward-looking Statements." Seasonality and Cyclicality The direct selling industry is impacted by certain seasonal trends such as major cultural events and vacation patterns. For example, Japan, Taiwan, Hong Kong, South Korea and Thailand celebrate their respective local New Year in the Company's first quarter. Management believes that direct selling in Japan and Europe is also generally negatively impacted during the month of August which is in the Company's third quarter, when many individuals traditionally take vacations. The Company has experienced rapid revenue growth in certain new markets from the commencement of operations. In Japan, Taiwan and Hong Kong, the initial rapid growth was followed by a short period of stable or declining revenue followed by renewed growth fueled by new product introductions, an increase in the number of active distributors and increased distributor productivity. In South Korea, the Company experienced a significant -11- decline in its 1997 revenue from revenue in 1996 and experienced additional quarterly sequential declines in 1998. Revenue in Thailand also decreased significantly after the commencement of operations in March 1997. Management believes that the revenue declines in South Korea and Thailand were partly due to normal business cycles in new markets, but were primarily due to volatile economic conditions in those markets. In addition, the Company may experience variations on a quarterly basis in its results of operations, as new products are introduced and new markets are opened. No assurance can be given that the Company's revenue growth rate in new markets where Nu Skin operations have not commenced will follow this pattern. Quarterly Results The following table sets forth certain unaudited quarterly data for the periods shown, restated for the NSI Acquisition.
1997 1998 ---------------------------------------- ---------------------------------------- 1st 2nd 3rd 4th 1st 2nd 3rd 4th Quarter Quarter Quarter Quarter Quarter Quarter Quarter Quarter (in millions, except per share amounts) Revenue............... $ 224.2 $ 245.9 $ 243.1 $ 240.2 $ 227.9 $ 209.1 $ 217.9 $ 258.7 Gross profit.......... 179.0 195.3 194.4 193.5 182.2 151.5 164.9 204.9 Operating income...... 38.3 46.7 45.7 49.6 51.0 29.6 37.4 38.3 Net income............ 25.7 30.0 30.7 32.0 33.7 22.0 25.5 22.8 Net income per share: Basic........... 0.31 0.36 0.37 0.39 0.41 0.26 0.30 0.26 Diluted......... 0.29 0.34 0.35 0.37 0.39 0.25 0.30 0.26
Currency Risk and Exchange Rate Information A majority of the Company's revenue and many of its expenses are recognized primarily outside of the United States except for inventory purchases which are primarily transacted in U.S. dollars from vendors in the United States. Each entity's local currency is considered the functional currency. All revenue and expenses are translated at weighted average exchange rates for the periods reported. Therefore, the Company's reported sales and earnings will be positively impacted by a weakening of the U.S. dollar and will be negatively impacted by a strengthening of the U.S. dollar. [GRAPHIC OMITTED] Bar chart showing yen to the dollar - yen devaluation for 1997 and 1998 Given the uncertainty of exchange rate fluctuations, the Company cannot estimate the effect of these fluctuations on its future business, product pricing, results of operations or financial condition. However, because a majority of the Company's revenue is realized in local currencies and the majority of its cost of sales is denominated in U.S. dollars, the Company's gross profits will be positively affected by a weakening in the U.S. dollar and will be negatively affected by a strengthening in the U.S. dollar. The Company seeks to reduce its exposure to fluctuations in foreign exchange rates by creating offsetting positions through the use of foreign currency exchange contracts and through certain intercompany loans of foreign currency. The Company does not use such derivative financial instruments for trading or speculative purposes. The Company regularly monitors its foreign currency risks and periodically takes measures to reduce the impact of foreign exchange fluctuations on the Company's operating results. The Company's foreign currency derivatives are comprised of over-the-counter forward contracts with major international financial institutions. As of December 31, 1998, the primary currency for which the Company has net underlying foreign currency exchange rate exposure is the Japanese yen. Based on the Company's foreign exchange contracts at December 31, 1998 as discussed in Note 14 of the notes to Consolidated Financial Statements, the impact of a 10% appreciation or 10% depreciation of the U.S. dollar against the Japanese yen would not result in significant other income or expense recorded in the Consolidated Statements of Income. Following are the weighted average currency exchange rates of $1 into local currency for each of the Company's markets in which revenue exceeded $5.0 million for at least one of the quarters listed: -12- 1996 1997 1998 ---------------------------------- ---------------------------------- ---------------------------------- 1st 2nd 3rd 4th 1st 2nd 3rd 4th 1st 2nd 3rd 4th Quarter Quarter Quarter Quarter Quarter Quarter Quarter Quarter Quarter Quarter Quarter Quarter ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- Japan(1) 105.8 107.5 109.0 112.9 121.4 119.1 118.1 125.6 128.2 135.9 139.5 119.3 Taiwan 27.4 27.4 27.5 27.5 27.5 27.7 28.4 31.0 32.8 33.6 34.5 32.6 Hong Kong 7.7 7.7 7.7 7.7 7.7 7.7 7.7 7.7 7.7 7.8 7.8 7.8 South Korea 782.6 786.5 815.5 829.4 863.9 889.6 894.8 1,097.0 1,585.7 1,392.6 1,327.0 1,278.9 Thailand 25.2 25.3 25.3 25.5 26.0 25.4 31.5 40.3 45.1 40.3 40.9 37.1 - ------------------ (1) Since January 1, 1992, the highest and lowest exchange rates for the Japanese yen have been 147.3 and 80.6, respectively.
Outlook Management currently anticipates revenue and earnings growth during calendar 1999. This growth is expected to result in part from continued growth in Japan, improved margins resulting from the NSI Acquisition, the strengthening of local currencies against the U.S. dollar and the addition of recent, and anticipated acquisitions as discussed below. Further, markets where the Company recently commenced operations, specifically Brazil, which began operations in the fourth quarter of 1998, are expected to contribute to revenue growth. The Company's anticipated revenue and earnings growth, however, could be adversely affected by fluctuations in Asian currencies, particularly the yen, and a renewed weakening of Asian economies. The Company anticipates that its growth in local currencies will be largely attributed to the introduction of new products, including nutritional supplements provided to the Company as part of the Pharmanex Acquisition. Currently, the Company's intent is to begin introducing some of these products in Japan, Taiwan and South Korea by the third quarter of 1999. Also, these Pharmanex nutritional supplements are intended to be introduced in other markets throughout 1999 and into the year 2000. Also, in Japan, the Company's leading market, a repositioned and locally manufactured color cosmetic line of products, including shades more suited to Japanese preferences, is scheduled to be launched in the second quarter of 1999. The Company acquired certain assets of Nu Skin USA and began distributing nutritional and personal care products in the United States in March 1999. The Company expects increases in annual revenue and earnings in 1999 as a result of sales of the Company's existing products and Pharmanex nutritional products in the United States market. Additionally, the Company recently announced its intent to acquire Big Planet, Inc., Nu Skin Canada, Nu Skin Mexico and Nu Skin Guatemala. The acquisition of assets from Nu Skin USA and the proposed acquisitions of Big Planet, Inc., Nu Skin Canada, Nu Skin Mexico and Nu Skin Guatemala are anticipated to increase revenue and gross margins, but reduce operating margins due to the absorption of their operating expense structures as these acquisitions are concluded. Management believes that the Company's proposed acquisition of Big Planet, Inc. presents a significant revenue growth opportunity in the United States as well as potential growth in many international markets, including Japan and Europe. During 1998, Big Planet, Inc. generated significant operating losses and the Company anticipates further operating losses in 1999. In Japan, the Company has already invested more than $5.0 million in Internet-based initiatives designed to prepare distributors in that market for the eventual launch of Big Planet products and services. Currently, it is anticipated that these services will begin to be offered to Japanese distributors in late 1999 or in the year 2000. Note Regarding Forward-looking Statements Management's Discussion and Analysis of Financial Condition and Results of Operations, particularly the "Liquidity and Capital Resources", "Year 2000" and "Outlook" sections, contain forward-looking statements within the meaning of Section 21E of the Securities Exchange Act of 1934, as amended, concerning, among other things, the adequacy of current cash and future cash flows to meet the required cash needs of the Company, the Company's anticipated revenue and earnings growth in 1999, planned product introductions in the Company's markets, -13- the effect of the recent and planned acquisitions of the Company's private affiliates on the financial and operating results of the Company, the Company's expectation that it will be able to successfully address any Year 2000 related issues, including with third parties, and develop contingency plans as more fully described under the Year 2000 section above, and the Company's plan to implement forward contracts and other hedging strategies to manage foreign currency risks. These forward-looking statements represent the Company's expectations and/or beliefs concerning future events. The Company wishes to caution readers that these forward-looking statements are subject to numerous risks and uncertainties that could cause actual results and outcomes to differ materially from any forward-looking statement views expressed herein. These risks and uncertainties include, but are not limited to: (A) any weakening of Asian currencies, particularly the yen, from their current levels; (B) renewed and/or sustained weakness of the Asian economies, particularly Japan, or such weakness adversely affecting the Company's operations more than in the past; (C) lower than expected revenue, revenue growth and cash flow from operations because of adverse economic, business or political conditions, increased competition, adverse publicity in the Company's markets, particularly Japan and Taiwan, adverse developments or changes in regulatory or legal requirements applicable to the Company or its business, or the Company's inability, for any reason, to open new markets, introduce new products, implement its marketing and local sourcing initiatives and other strategic plans as well as the potential negative effect of distributor actions such as decreased selling efforts or increased turnover; (D) the inability of the Company to consummate the acquisition of Big Planet, Inc. and the Company's other North American private affiliates; (E) the inability of the Company to gain market acceptance of new products, including the Pharmanex products and Big Planet products and services if the Big Planet acquisition is consummated; (F) increased expenditures required to address the Year 2000 issue if the Company's technology requirements change or unforseen problems are discovered; (G) risks that the Company's and its vendors' plans to remedy Year 2000 issues may be inadequate which could result in disruptions of the Company's business; (H) the significant regulatory and legal requirements in the Company's markets applicable to nutritional products and telecommunication products which could delay or inhibit the ability of the Company to introduce and market certain products, including certain Pharmanex and Big Planet products, into its markets;(I) the risk that the Company could incur difficulties and undue expense in integrating the business of Pharmanex and Big Planet into the Company's operations, distribution channel and markets. These forward-looking statements are further qualified by a more detailed discussion of risks and uncertainties related to the Company's business contained in the Company's Form 10-K for the year ended December 31, 1998, and any amendments thereto, and other documents filed by the Company with the Securities and Exchange Commission. -14- Nu Skin Enterprises, Inc. - -------------------------------------------------------------------------------- Index to Consolidated Financial Statements Consolidated Financial Statements: Consolidated Balance Sheets at December 31, 1997 and 1998 Consolidated Statements of Income for the years ended December 31, 1996, 1997 and 1998 Consolidated Statements of Stockholders' Equity for the years ended December 31, 1996, 1997 and 1998 Consolidated Statements of Cash Flows for the years ended December 31, 1996, 1997 and 1998 Notes to Consolidated Financial Statements Report of Independent Accountants All schedules are omitted because they are not applicable or the required information is shown in the consolidated financial statements or notes thereto. -15- Nu Skin Enterprises, Inc. Consolidated Balance Sheets (in thousands, except share amounts) - -------------------------------------------------------------------------------- December 31, ---------------- 1997 1998 --------- --------- ASSETS Current assets Cash and cash equivalents $ 174,300 $ 188,827 Accounts receivable 11,074 13,777 Related parties receivable 23,008 22,255 Inventories, net 69,491 79,463 Prepaid expenses and other 38,716 50,475 --------- --------- 316,589 354,797 Property and equipment, net 27,146 42,218 Other assets, net 61,269 209,418 --------- --------- Total assets $ 405,004 $ 606,433 ========= ========= LIABILITIES AND STOCKHOLDERS' EQUITY Current liabilities Accounts payable $ 23,259 $ 17,903 Accrued expenses 140,615 132,723 Related parties payable 10,038 25,029 Current portion of long-term debt -- 14,545 Current portion of notes payable to stockholders 19,457 -- --------- --------- 193,369 190,200 Long-term debt, less current portion -- 138,734 Other liabilities -- 22,857 Notes payable to stockholders, less current portion 116,743 -- Minority interest -- -- Commitments and contingencies (Notes 10 and 17) Stockholders' equity Preferred stock - 25,000,000 shares authorized, $.001 par value, 2 -- 1,941,331 and no shares issued and outstanding Class A common stock - 500,000,000 shares authorized, $.001 par value, 12 34 11,758,011 and 33,709,251 shares issued and outstanding Class B common stock - 100,000,000 shares authorized, $.001 par value, 70 55 70,280,759 and 54,606,905 shares issued and outstanding Additional paid-in capital 115,053 146,781 Accumulated other comprehensive income (28,578) (43,604) Retained earnings 17,788 158,064 Deferred compensation (9,455) (6,688) --------- --------- 94,892 254,642 --------- --------- Total liabilities and stockholders' equity $ 405,004 $ 606,433 ========= =========
The accompanying notes are an integral part of these consolidated financial statements. -16- Nu Skin Enterprises, Inc. Consolidated Statements of Income (in thousands, except per share amounts) - -------------------------------------------------------------------------------- Year Ended December 31, --------------------------- 1996 1997 1998 --------- --------- --------- Revenue $ 761,638 $ 953,422 $ 913,494 Cost of sales 171,187 191,218 188,457 Cost of sales - amortization of inventory step-up -- -- 21,600 --------- --------- --------- Gross profit 590,451 762,204 703,437 --------- --------- --------- Operating expenses: Distributor incentives 282,588 362,195 331,448 Selling, general and administrative 168,706 201,880 202,150 Distributor stock expense 1,990 17,909 -- In-process research and development (Note 4) -- -- 13,600 --------- --------- --------- Total operating expenses 453,284 581,984 547,198 --------- --------- --------- Operating income 137,167 180,220 156,239 Other income (expense), net 10,771 8,973 13,599 --------- --------- --------- Income before provision for income taxes and minority interest 147,938 189,193 169,838 Provision for income taxes (Note 12) 49,526 55,707 62,840 Minority interest 13,700 14,993 3,081 --------- --------- --------- Net income $ 84,712 $ 118,493 $ 103,917 ========= ========= ========= Net income per share (Note 2): Basic $ 1.07 $ 1.42 $ 1.22 Diluted $ 1.02 $ 1.36 $ 1.19 Weighted average common shares outstanding: outstanding Basic 79,194 83,331 84,894 Diluted 83,001 87,312 87,018 Unaudited pro forma data (Note 12): Income before pro forma provision for income taxes and minority interest $ 147,938 $ 189,193 $ 169,838 Pro forma provision for income taxes 54,752 71,856 65,998 Pro forma minority interest 8,630 9,299 1,947 --------- --------- --------- Pro forma net income $ 84,556 $ 108,038 $ 101,893 ========= ========= ========= Pro forma net income per share: Basic $ 1.07 $ 1.30 $ 1.20 Diluted $ 1.02 $ 1.24 $ 1.17
The accompanying notes are an integral part of these consolidated financial statements. -17- Nu Skin Enterprises, Inc. Consolidated Statements of Stockholders' Equity (in thousands) - -------------------------------------------------------------------------------- Accumulated Class A Class B Additional Other Total Capital Preferred Common Common Paid-In Comprehensive Retained Deferred Stockholders' Stock Stock Stock Stock Capital Income Earnings Compensation Equity ------- --------- ------- ------- ---------- ------------- -------- ------------ ------------- Balance at January 1, 1996 $ 5,595 $ (2,858)$ 65,626 $ 68,363 Net income -- -- 84,712 84,712 Foreign currency translation adjustments -- (3,196) -- (3,196) ------------ Total comprehensive income 81,516 Reorganization and termination of S corporation status (Note 1) (4,550) $ 80 $ 1,209 -- 3,261 -- Net proceeds from the Offerings and conversion of shares by stockholders (Notes 1 and 11) -- $ 12 (8) 98,829 -- -- 98,833 Contributed capital 1,570 -- -- -- -- -- 1,570 Purchase of Acquired Entities (Note 3) (2,615) $ 2 -- -- 2,613 -- -- -- Dividends -- -- -- -- -- -- (65,139) (65,139) Issuance of notes payable to stockholders -- -- -- -- -- -- (86,487) (86,487) Issuance of distributor stock options -- -- -- -- 33,039 -- -- $ (20,688) 12,351 Issuance of employee stock awards -- -- -- -- 13,280 -- -- (13,280) -- Amortization of deferred compensation -- -- -- -- -- -- -- 2,488 2,488 ------- --------- ------- ------- ---------- ------------- -------- ------------ ------------ Balance at December 31, 1996 -- 2 12 72 148,970 (6,054) 1,973 (31,480) 113,495 Net income -- -- -- -- -- -- 118,493 -- 118,493 Foreign currency translation adjustments -- -- -- -- -- (22,524) -- -- (22,524) ------------ Total comprehensive income 95,969 Conversion of shares from Class B to Class A -- -- 2 (2) -- -- -- -- -- Repurchase of 1,416 shares of Class A common stock (Note 11) -- -- (2) (20,260) -- -- -- (20,262) Adjustment to distributor stock options (Note 11) -- -- -- -- (2,546) -- -- (690) (3,236) Forfeitures of employee stock awards -- -- -- -- (1,181) -- -- 1,181 -- Amortization of deferred compensation -- -- -- -- -- -- -- 23,247 23,247 Contributed capital -- -- -- -- 7,383 -- -- -- 7,383 Dividends -- -- -- -- (19,026) -- (46,054) -- (65,080) Issuance of employee stock awards and options -- -- -- -- 1,713 -- -- (1,713) -- Issuance of notes payable to stockholders -- -- -- -- -- -- (56,624) -- (56,624) ------- --------- ------- ------- ---------- ------------- -------- ------------ ------------ Balance at December 31, 1997 -- 2 12 70 115,053 (28,578) 17,788 (9,455) 94,892 Net income -- -- -- -- -- -- 103,917 -- 103,917 Foreign currency translation adjustments -- -- -- -- -- (15,026) -- -- (15,026) ------------ Total comprehensive income 88,891 Amortization of deferred compensation -- -- -- -- -- -- -- 3,626 3,626 Issuance of notes payable to stockholders -- -- -- -- -- -- (24,413) -- (24,413) Purchase of Acquired Entities and termination of S corporation status -- 1 -- -- (22,144) -- 60,772 -- 38,629 Purchase of Pharmanex (Note 4) -- -- 4 -- 78,710 -- -- (859) 77,855 Repurchase of 917 shares of Class A common stock (Note 11) -- -- -- -- (10,549) -- -- -- (10,549) Exercise of distributor and employee stock options -- -- -- -- 1,961 -- -- -- 1,961 Conversion of preferred stock (Note 3) -- (3) 3 -- -- -- -- -- -- Conversion of shares from Class B to Class A -- -- 15 (15) -- -- -- -- -- Contingent payments to stockholders (Note 5) -- -- -- -- (16,250) -- -- -- (16,250) ------- --------- ------- ------- ---------- ------------- -------- ------------ ------------ Balance at December 31, 1998 $ -- $ -- $ 34 $ 55 $ 146,781 $ (43,604) $158,064 $ (6,688) $ 254,642 ======= ========= ======= ======= ========== ============= ======== ============ ============
The accompanying notes are an integral part of these consolidated financial statements. -18- Nu Skin Enterprises, Inc. Consolidated Statements of Cash Flows (in thousands) - -------------------------------------------------------------------------------- Year Ended December 31, 1996 1997 1998 ---------- ---------- ---------- Cash flows from operating activities: Net income $ 84,712 $ 118,493 $ 103,917 Adjustments to reconcile net income to net cash provided by operating activities: Depreciation and amortization 9,615 8,809 15,768 Amortization of deferred compensation 2,488 23,247 3,626 Amortization of inventory step-up -- -- 21,600 Write-off of in-process research and development -- -- 13,600 Income applicable to minority interest 13,700 14,993 3,081 Changes in operating assets and liabilities: Accounts receivable (5,939) (614) (900) Related parties receivable (4,097) (2,726) 1,215 Inventories, net (6,060) (10,206) (3,556) Prepaid expenses and other (10,132) (24,641) (7,248) Other assets (24,814) (23,161) (4,100) Accounts payable (1,682) 3,336 (8,767) Accrued expenses and other liabilities 82,844 31,058 (8,973) Related parties payable 1,733 (29,986) (10,703) ---------- ---------- ---------- Net cash provided by operating activities 142,368 108,602 118,560 ---------- ---------- ---------- Cash flows from investing activities: Purchase of property and equipment (9,172) (14,389) (18,320) Purchase of Pharmanex, net of cash acquired -- -- (28,750) Payments for lease deposits (562) (3,457) (633) Receipt of refundable lease deposits 98 120 1,650 ---------- ---------- ---------- Net cash used in investing activities (9,636) (17,726) (46,053) ---------- ---------- ---------- Cash flows from financing activities: Payments on long-term debt -- -- (41,634) Proceeds from capital contributions 1,570 11,358 -- Proceeds from long-term debt -- -- 181,538 Net proceeds from the Offerings (Note 1) 98,833 -- -- Dividends paid (80,025) (30,468) -- Repurchase of shares of common stock -- (20,262) (10,549) Exercise of distributor and employee stock options -- -- 1,961 Payment to stockholders for notes payable (Note 5) (15,000) (71,487) (180,000) ---------- ---------- ---------- Net cash provided by (used in) financing activities 5,378 (110,859) (48,684) ---------- ---------- ---------- Effect of exchange rate changes on cash (7,287) (20,540) (9,296) ---------- ---------- ---------- Net increase (decrease) in cash and cash equivalents 130,823 (40,523) 14,527 Cash and cash equivalents, beginning of period 84,000 214,823 174,300 ---------- ---------- ---------- Cash and cash equivalents, end of period $ 214,823 $ 174,300 $ 188,827 ========== ========== ==========
-19- 1. THE COMPANY Nu Skin Enterprises, Inc. (the "Company"), is a network marketing company involved in the distribution and sale of premium quality, innovative personal care and nutritional products. The Company distributes Nu Skin brand products in markets throughout the world. The Company's operations are divided into three segments: North Asia, which consists of Japan and South Korea; Southeast Asia, which consists of Taiwan, Thailand, Hong Kong (including Macau), the Philippines, Australia, and New Zealand; and Other Markets, which consists of the United Kingdom, Austria, Belgium, Denmark, France, Germany, Italy, Ireland, Poland, Portugal, Spain, Sweden, the Netherlands, Brazil (the Company's subsidiaries operating in these countries are collectively referred to as the "Subsidiaries") and product sales to and license fees from the Company's North American private affiliates. The Company was incorporated on September 4, 1996 as a holding company and acquired certain of the Subsidiaries (the "Initial Subsidiaries") through a reorganization (the "Reorganization") which occurred November 20, 1996. On November 27, 1996, the Company completed its initial public offerings of 4,750,000 shares of Class A Common Stock and received net proceeds of $98.8 million (the "Offerings"). As discussed in Note 3, the Company completed the NSI Acquisition on March 27, 1998. Prior to the Reorganization and the NSI Acquisition, each of the Subsidiaries elected to be treated as an S corporation. In connection with the Reorganization, the Initial Subsidiaries' S corporation status was terminated on November 19, 1996, and the Company declared a distribution to the stockholders that included all of the Initial Subsidiaries' previously earned and undistributed taxable S corporation earnings totaling $86.5 million. In connection with the NSI Acquisition, the Acquired Entities' S corporation status was terminated, and the Acquired Entities declared distributions to the stockholders that included all of the Acquired Entities' previously earned and undistributed taxable S corporation earnings totaling $87.1 million in 1997 and $37.6 million in 1998 (the "S Distribution Notes"). Inasmuch as a portion of the Acquired Entities were under common control (Note 3), the Company's consolidated financial statements for 1996 and 1997 have been combined and restated as if the Company and the Acquired Entities had been combined during all periods presented. Also in connection with the NSI Acquisition, on December 31, 1997, NSI carved-out and distributed the net assets of its USA division ("Nu Skin USA") to the NSI Stockholders. Immediately prior to this distribution, NSI declared a distribution to the NSI Stockholders that included all of Nu Skin USA's previously earned and undistributed taxable S corporation earnings totaling $49.1 million. This distribution and all other historical transactions of Nu Skin USA are excluded from the restatement of the Company's consolidated financial statements for 1996 and 1997. As discussed in Note 4, the Company completed the Pharmanex Acquisition on October 16, 1998, which enhanced the Company's involvement with the distribution and sale of nutritional products. As discussed in Note 18, in February 1999, the Company announced its intent to acquire Big Planet, Inc., an Internet-based company that offers Internet connectivity, e-commerce, telecommunications and other technology products and services to consumers in North America. The Company also announced its intent to acquire certain assets of Nu Skin USA, Inc. and to acquire the Company's remaining affiliates in Canada, Mexico and Guatemala. -20- Nu Skin Enterprises, Inc. Notes to Consolidated Financial Statements - -------------------------------------------------------------------------------- 2. SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES Consolidation The consolidated financial statements include the accounts of the Company and the Subsidiaries. All significant intercompany accounts and transactions are eliminated in consolidation. Use of estimates The preparation of these financial statements in conformity with generally accepted accounting principles required management to make estimates and assumptions that affect the reported amounts of assets and liabilities and disclosure of contingent assets and liabilities at the date of the financial statements and the reported amounts of revenues and expenses during the reporting period. Significant estimates include reserves for product returns, obsolete inventory and taxes. Actual results could differ from these estimates. Cash and cash equivalents Cash equivalents are short-term, highly liquid instruments with original maturities of 90 days or less. Inventories Inventories consist primarily of merchandise purchased for resale and are stated at the lower of cost, using the first-in, first-out method, or market. The Company had reserves for obsolete inventory totaling $11,000,000, $13,500,000 and $13,600,000 as of December 31, 1996, 1997 and 1998, respectively. Property and equipment Property and equipment are recorded at cost and depreciated using the straight-line method over the following estimated useful lives: Furniture and fixtures 5 - 7 years Computers and equipment 3 - 5 years Leasehold improvements Shorter of estimated useful life or lease term Vehicles 3 - 5 years Expenditures for maintenance and repairs are charged to expense as incurred. Other assets Other assets consist primarily of deferred tax assets, deposits for noncancelable operating leases, distribution rights, goodwill and long-term intangibles acquired in the NSI Acquisition (Note 3) and the Pharmanex Acquisition (Note 4). These intangibles are amortized on the straight-line basis over the estimated useful lives of the assets. The Company assesses the recoverability of long-lived assets by determining whether the amortization of the balance over its remaining life can be recovered through undiscounted future operating cash flows attributable to the assets. Revenue recognition Revenue is recognized when products are shipped and title passes to independent distributors who are the Company's customers. A reserve for product returns is accrued based on historical experience. The Company generally requires cash or credit card payment at the point of sale. The Company has determined that no allowance for doubtful accounts is necessary. Amounts received prior to shipment and title passage to distributors are recorded as deferred revenue. Research and development The Company's research and development activities are conducted primarily out of its research and development facility located in Shanghai, China. Research and development costs are expensed as incurred. -21- Nu Skin Enterprises, Inc. Notes to Consolidated Financial Statements - -------------------------------------------------------------------------------- Income taxes The Company has adopted Statement of Financial Accounting Standards No. 109 ("SFAS 109"), Accounting for Income Taxes. Under SFAS 109, the liability method is used in accounting for income taxes. Under this method, deferred tax assets and liabilities are determined based on the differences between financial reporting and tax bases of assets and liabilities and are measured using the enacted tax rates and laws that will be in effect when the differences are expected to reverse. Net income per share In 1997, the Company adopted Statement of Financial Accounting Standards No. 128 ("SFAS 128"), Earnings per Share. SFAS 128 specifies the computation, presentation and disclosure requirements for earnings per share data, and requires the restatement of earnings per share data in prior periods. SFAS 128 also requires the presentation of both basic and diluted earnings per share data for entities with complex capital structures. Diluted earnings per share data gives effect to all dilutive potential common shares that were outstanding during the periods presented. Net income per share for the year ended December 31, 1996 is computed assuming that the Company's Reorganization and the resultant issuance of Class B Common Stock occurred as of January 1, 1996. Foreign currency translation Most of the Company's business operations occur outside of the United States. Each Subsidiary's local currency is considered the functional currency. Since a substantial portion of the Company's inventories are purchased with U.S. dollars in the United States and since the Company is incorporated in the United States, all assets and liabilities are translated into U.S. dollars at exchange rates existing at the balance sheet dates, revenues and expenses are translated at weighted average exchange rates, and stockholders' equity is recorded at historical exchange rates. The resulting foreign currency translation adjustments are recorded as a separate component of stockholders' equity in the consolidated balance sheets, and transaction gains and losses are included in other income and expense in the consolidated financial statements. Fair value of financial instruments The fair value of financial instruments including cash and cash equivalents, accounts receivable, related parties receivable, accounts payable, related parties payable and notes payable approximate book values. The carrying amount of long-term debt approximates fair value because the applicable interest rates approximate current market rates. Fair value estimates are made at a specific point of time, based on relevant market information. Stock-based compensation The Company measures compensation expense for its stock-based employee compensation plans using the intrinsic value method prescribed by Accounting Principles Board Opinion No. 25 ("APB 25"), Accounting for Stock Issued to Employees, and provides pro forma disclosures of net income and net income per share as if the fair value based method prescribed by Statement of Financial Accounting Standards No. 123 ("SFAS 123"), Accounting for Stock-Based Compensation, had been applied in measuring compensation expense (Note 11). Reporting Comprehensive Income During the first quarter of 1998, the Company adopted Statement of Financial Accounting Standards No. 130 ("SFAS 130"), Reporting Comprehensive Income. Comprehensive income is defined as the change in equity of a business enterprise during a period from transactions and other events and circumstances from nonowner sources, and it includes all changes in equity during a period except those resulting from investments by owners and distributions to owners. -22- Nu Skin Enterprises, Inc. Notes to Consolidated Financial Statements - -------------------------------------------------------------------------------- Accounting for the Costs of Computer Software Developed or Obtained for Internal Use In March 1998, the American Institute of Certified Public Accountants issued Statement of Position 98-1 ("SOP 98-1"), Accounting for the Costs of Computer Software Developed or Obtained for Internal Use. The statement is effective for fiscal years beginning after December 15, 1998. Earlier application is encouraged in fiscal years for which annual financial statements have not been issued. The statement defines which costs of computer software developed or obtained for internal use are capital and which costs are expensed. The Company adopted SOP 98-1 effective January 1998. The adoption of SOP 98-1 does not materially affect the Company's consolidated financial statements. Reporting on the Costs of Start-Up Activities In April 1998, the American Institute of Certified Public Accountants issued Statement of Position 98-5 ("SOP 98-5"), Reporting on the Costs of Start-Up Activities. The statement is effective for fiscal years beginning after December 15, 1998. The statement requires costs of start-up activities and organization costs to be expensed as incurred. The Company will adopt SOP 98-5 for calendar year 1999. The adoption of SOP 98-5 will not materially affect the Company's consolidated financial statements. Accounting for Derivative Instruments and Hedging Activities In June 1998, the Financial Accounting Standards Board issued Statement of Financial Accounting Standards No. 133 ("SFAS 133"), Accounting for Derivative Instruments and Hedging Activities. The statement requires companies to recognize all derivatives as either assets or liabilities, with the instruments measured at fair value. Changes in the fair value of derivatives are recorded each period in current earnings or other comprehensive income, depending on the intended use of the derivative and its resulting designation. The statement is effective for all fiscal quarters of fiscal years beginning after June 15, 1999. The Company will adopt SFAS 133 by January 1, 2000. The Company is currently evaluating the impact the adoption of SFAS 133 will have on its consolidated financial statements. 3. ACQUISITION OF NU SKIN INTERNATIONAL, INC.("NSI") AND CERTAIN AFFILIATES On March 27, 1998, the Company completed the acquisition (the "NSI Acquisition") of the capital stock of NSI, NSI affiliates in Europe, South America, Australia and New Zealand and certain other NSI affiliates (the "Acquired Entities") for $70.0 million in preferred stock and long-term notes payable to the stockholders of the Acquired Entities (the "NSI Stockholders") totaling approximately $6.2 million. In addition, contingent upon NSI and the Company meeting specific earnings growth targets, the Company may pay up to $25.0 million in cash per year over a four year period to the NSI Stockholders. Also, as part of the NSI Acquisition, the Company assumed approximately $171.3 million in S Distribution Notes and incurred acquisition costs totaling $3.0 million. The net assets acquired totaling $90.4 million include net deferred tax liabilities totaling $7.4 million recorded upon the conversion of the Acquired Entities from S to C corporations. All contingent consideration paid will be accounted for as an adjustment to the purchase price and allocated to the Acquired Entities' assets and liabilities. The NSI Acquisition was accounted for by the purchase method of accounting, except for that portion of the Acquired Entities under common control of a group of stockholders, which portion was accounted for in a manner similar to a pooling of interests. The common control group is comprised of the NSI Stockholders who are immediate family members. The minority interest, which represents the ownership interests of the NSI Stockholders who are not immediate family members, was acquired during the NSI Acquisition. Prior to the NSI Acquisition, a portion of the Acquired Entities' net income, capital contributions and distributions (including cash dividends and S Distribution Notes) had been allocated to the minority interest. -23- Nu Skin Enterprises, Inc. Notes to Consolidated Financial Statements - -------------------------------------------------------------------------------- For the portion of the NSI Acquisition accounted for by the purchase method, the Company recorded inventory step-up of $21.6 million and intangible assets of $34.8 million. During 1998, the inventory step-up was fully amortized and the Company recorded amortization of intangible assets totaling $1.6 million. For the portion of the NSI Acquisition accounted for in a manner similar to a pooling of interests, the excess of purchase price paid over the book value of the net assets acquired was recorded as a reduction of stockholders' equity. In connection with the restatement of the Company's consolidated financial statements for 1996 and 1997, the portion of the NSI Acquisition and the resulting Preferred Stock issued to the common control group is reflected as if such stock had been issued on the date of the Company's incorporation on September 4, 1996. On May 5, 1998, the stockholders of the Company approved the automatic conversion of the Preferred Stock issued in the NSI Acquisition into 2,986,663 shares of Class A Common Stock. Under the terms of the NSI Acquisition, the 2,986,663 shares of Class A Common Stock were adjusted down by 8,504 shares in June 1998. 4. ACQUISITION OF PHARMANEX, INC. On October 16, 1998, the Company completed the acquisition of privately-held Generation Health Holdings, Inc., the parent company of Pharmanex, Inc. (the "Pharmanex Acquisition"), for $77.6 million, which consisted of approximately 4.0 million shares of the Company's Class A Common Stock, including 261,008 shares issuable upon exercise of options assumed by the Company (Note 11). Contingent upon Pharmanex meeting specific revenue and other requirements, approximately 565,000 of the 4.0 million shares are being held in escrow and will be returned to the Company if such requirements are not met within one year from the date of the Pharmanex Acquisition. The contingent shares issued, if any, will be accounted for as an adjustment to the purchase price and allocated to the acquired assets and liabilities. Also, as part of the Pharmanex Acquisition, the Company assumed approximately $34.0 million in liabilities and incurred acquisition costs totaling $1.3 million. The net assets acquired totaling $3.6 million include net deferred tax assets totaling $0.8 million. In connection with the closing of the Pharmanex Acquisition, the Company paid approximately $29.0 million relating to the assumed liabilities. The Pharmanex Acquisition was accounted for by the purchase method of accounting. The Company recorded inventory step-up of $3.7 million and intangible assets of $92.4 million. In addition, the Company allocated $13.6 million to purchased in-process research and development based on a discounted cash-flow method reflecting the stage of completion of the related projects. During 1998, the in-process research and development amount was fully written off and the Company recorded amortization of intangible assets totaling $1.3 million. Pro forma results as if the Pharmanex Acquisition had occurred at January 1,1998 have not been presented because the results are not considered material. 5. RELATED PARTY TRANSACTIONS Scope of related party activity The Company has transactions with affiliated entities that are under common control. The entities are Nu Skin USA, Nu Skin Canada, Nu Skin Mexico and Nu Skin Guatemala. The transactions with these entities are as follows: (1) In addition to selling products to consumers in its geographic territories, the Company sells products and marketing materials to affiliated entities in geographic areas outside those held by the Company (primarily the USA, Canada, Mexico and Guatemala). (2) The Company collects trademark -24- Nu Skin Enterprises, Inc. Notes to Consolidated Financial Statements - -------------------------------------------------------------------------------- royalty fees on products bearing NSI trademarks and marketed outside the Company's geographic areas that are not purchased from NSI. (3) The Company enters into a distribution agreement with each independent distributor. (4) The Company collects license fees from affiliated entities outside its geographical regions for the right to use the distributors, and for the right to use the Company's distribution system and other related intangibles. (5) The Company operates a global commission plan whereby distributors' commissions are determined by aggregate worldwide purchases made by down-line distributors. Thus, commissions on purchases from the Company earned by distributors located in geographic areas outside those held by the Company are remitted to the Company, which then forwards these commissions to the distributors. (6) The Company collects fees for management and support services provided to affiliated entities outside its geographic areas. The purchase prices paid by the affiliated entities for the purchase of product and marketing materials are determined pursuant to the Distribution Agreement between the Company and the affiliated entities. The selling prices to these affiliated entities of products and marketing materials are determined pursuant to the Wholesale Distribution Agreements between the Company and these affiliated entities. Trademark royalty fees and license fees are charged pursuant to the Trademark/Tradename License Agreement between the Company and these affiliated entities and the Licensing and Sales Agreement between the Company and these affiliated entities, respectively. The independent distributor commission program is managed by the Company. Charges to the affiliated entities are based on a worldwide commission fee of 42% of product revenue which covers commissions paid to distributors on a worldwide basis and the direct costs of administering the global compensation plan. Management and support services fees are billed to the affiliated entities pursuant to the Management Services Agreement between the Company and the affiliated entities and consist of all direct expenses incurred by the Company and indirect expenses allocated to the affiliated entities based on its net sales. The sales revenue, royalties, licenses and management fees charged to the affiliated entities are recorded as revenue in the consolidated statements of income and totaled $68,556,000, $53,135,000 and $72,691,000 for the years ended December 31, 1996, 1997 and 1998, respectively. Notes payable to stockholders In connection with the Reorganization described in Note 1, the aggregate undistributed taxable S corporation earnings of the Initial Subsidiaries were $86.5 million. These earnings were distributed in the form of promissory notes bearing interest at 6.0% per annum. From proceeds from the Offerings, $15.0 million was used to pay a portion of the notes, and the remaining balance of $71.5 million with the related accrued interest of $1.6 million was paid on April 4, 1997. In connection with the NSI Acquisition described in Notes 1 and 3, the Company assumed S Distribution Notes totaling $171.3 million and long-term notes payable to the NSI Stockholders totaling $6.2 million, both bearing interest at 6.0% per annum. These amounts were paid in full, including accrued interest of $3.3 million, during the second quarter of 1998. Prior to the NSI Acquisition, the Acquired Entities paid $2.5 million of the S Distribution Notes, plus accrued interest of $1.8 million. Certain relationships with stockholder distributors Two major stockholders of the Company have been independent distributors for the Company since 1984. These stockholders are partners in an entity which receives substantial commissions from the Company, including commissions relating to sales within the countries in which the Company operates. By agreement, the Company pays commissions to this partnership at the highest level of distributor compensation to allow the stockholders to use their expertise and reputations in network marketing to further develop the Company's distributor force, rather than focusing solely on their own distributor organizations. The commissions paid -25- Nu Skin Enterprises, Inc. Notes to Consolidated Financial Statements - -------------------------------------------------------------------------------- to this partnership relating to sales within the countries in which the Company operates were $1,200,000, $1,100,000 and $800,000 for the years ended December 31, 1996, 1997 and 1998, respectively. Loan to stockholder In December 1997, the Company loaned $5.0 million to a non-management stockholder. The loan is secured by 349,406 shares of Class B Common Stock, and matures in December 2000. Interest accrues at a rate of 6.0% per annum on this loan. The loan may be repaid by transferring to the Company the shares pledged to secure the loan. The loan balance, including accrued interest, totaled $5.0 million and $5.3 million at December 31, 1997 and 1998, respectively. Contingent payments to stockholders under the NSI Acquisition The Company and NSI met specific earnings growth targets for the year ended December 31, 1998 that resulted in $25.0 million of contingent consideration payable to the NSI Stockholders. The contingent consideration is payable in April 1999. In addition, contingent upon NSI and the Company meeting specific earnings growth targets, the Company may pay up to $25.0 million in cash per year over the next three years to the NSI Stockholders. Lease agreements The Company leases corporate office and warehouse space from two affiliated entities. The Company then sub-leases a portion of the corporate office and warehouse space to Nu Skin USA, Inc. and Big Planet, Inc. These lease transactions between the Company and affiliated entities approximate fair market value. 6. PROPERTY AND EQUIPMENT Property and equipment are comprised of the following (in thousands): December 31, 1997 1998 ------------ ------------ Furniture and fixtures $ 25,587 $ 30,997 Computers and equipment 36,836 44,267 Leasehold improvements 8,068 13,874 Vehicles 745 1,153 ------------ ------------ 71,236 90,291 Less: accumulated depreciation (44,090) (48,073) ------------ ------------ $ 27,146 $ 42,218 ============ ============ Depreciation of property and equipment totaled $8,733,000, $8,060,000 and $11,543,000 for the years ended December 31, 1996, 1997 and 1998, respectively. 7. OTHER ASSETS Other assets consist of the following (in thousands): December 31, 1997 1998 ----------- ----------- Goodwill and intangibles $ 7,563 $ 147,246 Deposits for noncancelable operating leases 9,127 10,282 Distribution rights 8,750 8,750 Deferred taxes 30,399 42,747 Other 7,815 6,023 ----------- ----------- 63,654 215,048 Less: accumulated amortization (2,385) (5,630) ----------- ----------- $ 61,269 $ 209,418 =========== =========== The goodwill and intangible assets are being amortized on a straight-line basis over their estimated useful lives ranging from 4 to 20 years. Amortization of goodwill and intangible assets totaled $726,000, $311,000 and $3,248,000 for the years ended December 31, 1996, 1997 and 1998, respectively. The distribution rights asset is being amortized on a straight-line basis over its estimated useful life of 20 years. Amortization of the distribution rights asset totaled $156,000, $438,000 and $438,000 for the years ended December 31, 1996, 1997 and 1998, respectively. 8. ACCRUED EXPENSES Accrued expenses consist of the following (in thousands): December 31, 1997 1998 ----------- ----------- Income taxes payable $ 53,079 $ 40,726 Accrued commission payments to distributors 36,289 36,431 Other taxes payable 16,496 11,646 Other accruals 34,751 43,920 ----------- ----------- $ 140,615 $ 132,723 =========== =========== 9. LONG-TERM DEBT On May 8, 1998, the Company and its Japanese subsidiary Nu Skin Japan Co., Ltd. entered into a $180.0 million credit facility with a syndicate of financial institutions for which ABN-AMRO, N.V. acted as agent. This unsecured credit facility was used to satisfy Company liabilities which were assumed as part of the NSI Acquisition. The Company borrowed $110.0 million and Nu Skin Japan Co., Ltd. borrowed the Japanese yen equivalent of $70.0 million denominated in local currency. The outstanding balance on the credit facility was $153.3 million at December 31, 1998. The U.S. portion of the credit facility bears interest at either a base rate as specified in the credit facility or the London Inter-Bank Offer Rate plus an applicable margin, in the borrower's discretion. The Japanese portion of the credit facility bears interest at either a base rate as specified in the credit facility or the Tokyo Inter-Bank Offer Rate plus an applicable margin, in the borrower's discretion. The maturity date for the credit facility is three years from the borrowing date, with a possible extension of the maturity date upon approval of the then outstanding lenders. Interest expense on the credit facility totaled $4.7 million for the year ended December 31,1998. The credit facility contains other terms and conditions and affirmative and negative financial covenants customary for credit facilities of this type. As of December 31, 1998, the Company has continued to comply with all financial covenants under the credit facility. During 1998, the Company entered into a $10.0 million revolving credit agreement with ABN-AMRO, N.V. Advances are available under the agreement through May 18, 1999. There were no outstanding balances under the credit facility at December 31, 1998. -26- Nu Skin Enterprises, Inc. Notes to Consolidated Financial Statements - -------------------------------------------------------------------------------- Maturities of long-term debt at December 31, 1998 are as follows (in thousands): Year Ending December 31, 1999 $ 14,545 2000 53,359 2001 85,375 ------------ Total $ 153,279 ============ 10. LEASE OBLIGATIONS The Company leases office space and computer hardware under noncancelable long-term operating leases. Most leases include renewal options of up to three years. Minimum future operating lease obligations at December 31, 1998 are as follows (in thousands): Year Ending December 31, 1999 $ 8,882 2000 6,821 2001 5,185 2002 5,017 2003 3,685 ------------ Total minimum lease payments $ 29,590 ============ Rental expense for operating leases totaled $12,558,000, $15,518,000 and $15,969,000 for the years ended December 31, 1996, 1997 and 1998, respectively. 11. STOCKHOLDERS' EQUITY The Company's capital stock consists of Preferred Stock, Class A Common Stock and Class B Common Stock. The shares of Class A Common Stock and Class B Common Stock are identical in all respects, except for voting rights and certain conversion rights and transfer restrictions, as follows: (1) each share of Class A Common Stock entitles the holder to one vote on matters submitted to a vote of the Company's stockholders and each share of Class B Common Stock entitles the holder to ten votes on each such matter; (2) stock dividends of Class A Common Stock may be paid only to holders of Class A Common Stock and stock dividends of Class B Common Stock may be paid only to holders of Class B Common Stock; (3) if a holder of Class B Common Stock transfers such shares to a person other than a permitted transferee, as defined in the Company's Certificate of Incorporation, such shares will be converted automatically into shares of Class A Common Stock; and (4) Class A Common Stock has no conversion rights; however, each share of Class B Common Stock is convertible into one share of Class A Common Stock, in whole or in part, at any time at the option of the holder. Equity incentive plans Effective November 21, 1996, the Company implemented a one-time distributor equity incentive program. This program provided for grants of options to selected distributors for the purchase of 1,605,000 shares of the Company's previously issued Class A Common Stock. The number of options each distributor ultimately received was based on their performance and productivity through August 31, 1997. The options are exercisable at a price of $5.75 per share and vested on December 31, 1997. The related compensation expense was deferred in the Company's financial statements and was expensed to the statement of income as distributor stock expense ratably through December 31, 1997. As of December 31, 1998, 392,417 of the 1,605,000 stock options had been exercised. -27- Nu Skin Enterprises, Inc. Notes to Consolidated Financial Statements - -------------------------------------------------------------------------------- The Company recorded compensation expense using the fair value method prescribed by SFAS 123 based upon the best available estimate of the number of shares that were expected to be issued to each distributor at the measurement date, revised as necessary if subsequent information indicated that actual forfeitures were likely to differ from initial estimates. Any options forfeited were reallocated and resulted in an additional compensation charge. As a part of this program, 600,000 options were sold to affiliated entities at fair value in exchange for notes receivable totaling $12,351,000. As the number of distributor stock options to be issued to each distributor was revised through August 31, 1997, the options allocated to the affiliated entities were adjusted to 480,000 and the notes receivable were adjusted to $9,115,000. The affiliated entities are repaying these notes as distributors exercise their options. The notes receivable balance totaled $9,115,000 and $6,251,000 as of December 31, 1997 and 1998, respectively. Prior to the Offerings, the Company's stockholders contributed 1,250,000 shares of the Company's Class A Common Stock to the Company and other affiliated entities held by them for issuance to employees of the Company and other affiliated entities as a part of an employee equity incentive plan. Equity incentives granted or awarded under this plan will vest over four years. Compensation expense related to equity incentives granted to employees of the Company and other Nu Skin entities who perform services on behalf of the Company will be recognized by the Company ratably over the vesting period. Approximately 743,000 of the 1,250,000 shares were contributed to affiliated entities and the remaining 507,000 shares were contributed to the Company. In November 1996, the Company granted 462,791 shares to certain employees. The Company has recorded deferred compensation expense of $10,773,000 related to these stock awards and is recognizing such expense ratably over the vesting period. As of December 31, 1998, 217,606 of the stock awards had vested and 16,970 of the stock awards had been forfeited. 1996 Stock Incentive Plan During the year ended December 31, 1996, the Company's Board of Directors adopted the Nu Skin Enterprises, Inc. 1996 Stock Incentive Plan (the "1996 Stock Incentive Plan"). The 1996 Stock Incentive Plan provides for granting of stock awards and options to purchase common stock to executives, other employees, independent consultants and directors of the Company and its Subsidiaries. A total of 7,500,000 shares of Class A Common Stock have been reserved for issuance under the 1996 Stock Incentive Plan. In 1996, the Company granted stock awards to certain employees for an aggregate of 109,000 shares of Class A Common Stock and in 1997 the Company granted additional stock awards to certain employees and directors in the amount of 55,459 shares of Class A Common Stock. The Company has recorded deferred compensation expense of $3,780,000 related to these stock awards and is recognizing such expense ratably over the vesting period. As of December 31, 1998, 83,463 of the stock awards had vested and 34,378 of the stock awards had been forfeited. In 1997, the Company granted options to purchase 298,500 shares of Class A Common Stock to certain employees and directors pursuant to the 1996 Stock Incentive Plan. Of the 298,500 options granted, 30,000 options vested in May 1997 and 265,500 options vest ratably over a period of four years. All options granted in 1997 will expire ten years from the date of grant. The exercise price of the options was set at $20.88 per share. The Company has recorded deferred compensation expense of $578,000 related to the options and is recognizing such expense ratably over the vesting periods. As of December 31, 1998, none of these 298,500 stock options had been exercised. During 1998, the Company granted options to purchase 507,500 shares of Class A Common Stock to certain employees and directors of the Company pursuant to the 1996 Stock Incentive Plan. Of the 507,500 options granted, 500,000 options vest ratably over a period of four years and expire ten years from the date of grant -28- Nu Skin Enterprises, Inc. Notes to Consolidated Financial Statements - -------------------------------------------------------------------------------- and 7,500 vest in one year from the date of grant and expire in ten years or six months after termination from service as a director. The exercise price of the 500,000 options was set at $13.91 per share and the exercise price of the 7,500 options was set at $28.50 per share. No compensation expense has been recorded related to these options. As of December 31, 1998, none of these 507,500 stock options had been exercised. Additionally in 1998, the Company granted options to purchase 1,080,000 shares of Class A Common Stock to certain employees pursuant to the 1996 Stock Incentive Plan. All of the 1,080,000 options vest seven years from the date of grant and expire ten years from the date of grant. Subject to the Company meeting certain revenue and profitability benchmarks, the vesting of these options may be accelerated over the three-year period ended December 31, 2001. The exercise price of the options was set at $17.00 per share. No compensation expense has been recorded related to these options. As of December 31, 1998, none of these 1,080,000 stock options had been exercised. Generation Health Holdings, Inc. 1996 Stock Option Plan In connection with the Pharmanex Acquisition (Note 4), the Company assumed the Generation Health Holdings, Inc. 1996 Stock Option Plan. Under this plan, the Company assumed options to purchase 261,008 shares of Class A Common Stock granted to certain employees of Pharmanex. In accordance with the terms of the plan, 173,785 of these options vested immediately due to the involuntary termination of certain employees. The value of these vested options was included as an acquisition cost in the Pharmanex Acquisition. The remaining 87,223 options vest ratably over periods ranging from 1 to 5 years. The exercise prices of the options range from $.92 to $10.03 per share. The Company has recorded deferred compensation expense of $859,000 related to the 87,223 unvested options and is recognizing such expense ratably over the vesting periods. As of December 31, 1998, 1,863 of these 261,008 stock options had been exercised. SFAS 123 pro forma disclosures The Company's pro forma net income would have been $118,413,000 and $103,023,000 for the years ended December 31, 1997 and 1998, respectively, if compensation expense had been measured under the fair value method prescribed by SFAS 123. The Company's pro forma basic and diluted net income per share for the year ended December 31, 1997 would not have changed had compensation expense been measured under the fair value method. The Company's pro forma basic and diluted net income per share for the year ended December 31, 1998 would have been $1.21 and $1.18, respectively, had compensation expense been measured under the fair value method. The fair value of the options granted during 1997 was estimated at $10.55 per share as of the date of grant using the Black-Scholes option pricing model with the following assumptions: risk-free interest rate of 6%; expected life of 4 years; expected volatility of 46%; and expected dividend yield of 0%. The fair values of the options granted during 1998 ranged from $13.51 to $22.16 per share, and were estimated as of the dates of grant using the Black-Scholes option pricing model with the following assumptions: risk-free interest rate of 4.5%; expected life of 2 to 4 years; expected volatility of 48%; and expected dividend yield of 0%. -29- Nu Skin Enterprises, Inc. Notes to Consolidated Financial Statements - -------------------------------------------------------------------------------- Weighted average common shares outstanding The following is a reconciliation of the weighted average common shares outstanding for purposes of computing basic and diluted net income per share (in thousands): Year Ended December 31, 1996 1997 1998 -------- -------- -------- Basic weighted average common shares outstanding 79,194 83,331 84,894 Effect of dilutive securities: Stock awards and options 3,807 3,981 2,124 -------- -------- -------- Diluted weighted average common shares outstanding 83,001 87,312 87,018 ======== ======== ======== Repurchase of common stock In December 1997, the Company repurchased 1,415,916 shares of Class A Common Stock from certain original stockholders for an aggregate price of approximately $20.3 million. Such shares were converted from Class B Common Stock to Class A Common Stock prior to or upon purchase, and were repurchased in connection with the entering into of an amended and restated stockholders agreement by the original stockholders providing for, among other things, a one-year extension of the original lock-up provisions applicable to such original stockholders. During 1998, the Board of Directors authorized the Company to repurchase up to $20.0 million of the Company's outstanding shares of Class A Common Stock. As of December 31, 1998, the Company had repurchased 917,254 shares for an aggregate price of approximately $10.5 million. Conversion of common stock In December 1998, the holders of the Class B Common Stock converted 15.0 million shares of Class B Common Stock to Class A Common Stock. 12. INCOME TAXES Consolidated income before provision for income taxes consists of income earned primarily from international operations. The provision for current and deferred taxes for the years ended December 31, 1996, 1997 and 1998 consists of the following (in thousands): 1996 1997 1998 -------- -------- -------- Current Federal $ 331 $ 3,332 $ 3,695 State 32 124 3,580 Foreign 56,929 76,553 72,317 -------- -------- -------- 57,292 80,009 79,592 Deferred Federal (1,929) (24,317) (10,712) State -- (30) (48) Foreign (2,398) 45 947 Change in tax status (3,439) -- (6,939) -------- -------- -------- Provision for income taxes $ 49,526 $ 55,707 $ 62,840 ======== ======== ======== Prior to the Company's Reorganization and the NSI Acquisition described in Note 1, the Subsidiaries elected to be taxed as S corporations whereby the income tax effects of the Subsidiaries' activities accrued directly to their stockholders; therefore, adoption of SFAS 109 required no establishment of deferred income taxes since no material differences between financial reporting and tax bases of assets and liabilities existed. Concurrent with the Company's Reorganization and the NSI Acquisition, the Company terminated the S corporation elections of its Subsidiaries. As a result, deferred income taxes under the provisions of SFAS 109 were established. The principal components of deferred tax assets are as follows (in thousands): December 31, December 31, 1997 1998 ------------ ------------ Deferred tax assets: Inventory reserve $ 1,773 $ 5,195 Foreign tax credit 19,268 33,969 Distributor stock options and employee stock awards 6,992 6,020 Capitalized legal and professional -- 5,990 Accrued expenses not deductible until paid 7,002 10,144 Withholding tax 5,692 7,291 Minimum tax credit 3,555 869 Net operating losses -- 12,621 ------------ ------------ Total deferred tax assets 44,282 82,099 ------------ ------------ Deferred tax liabilities: Withholding tax 5,692 8,871 Exchange gains and losses 1,679 3,032 NSI inventory step-up -- 11,176 Pharmanex intangibles step-up -- 11,445 Other 143 1,520 ------------ ------------ Total deferred tax liabilities 7,514 36,044 ------------ ------------ Valuation allowance (4,700) (12,166) ------------ ------------ Deferred taxes, net $ 32,068 $ 33,889 ============ ============ The valuation allowance primarily represents a reserve against a portion of the deferred tax asset related to foreign tax credits. The consolidated statements of income include a pro forma presentation for income taxes, including the effect on minority interest, which would have been recorded if the Company's Subsidiaries had been taxed as C corporations for all periods presented. A reconciliation of the Company's pro forma effective tax rate for the years ended December 31, 1996, 1997 and 1998 compared to the statutory U.S. Federal tax rate is as follows: -30- Nu Skin Enterprises, Inc. Notes to Consolidated Financial Statements - -------------------------------------------------------------------------------- Year Ended December 31, 1996 1997 1998 -------- ------- ------- Income taxes at statutory rate 35.00% 35.00% 35.00% Foreign tax credit limitation (benefit) -- 2.41 4.40 Cumulative effect of change in tax status -- -- (4.09) Pharmanex in-process research and development -- -- 2.80 Non-deductible expenses .75 .15 .83 Other 1.26 .42 (1.94) -------- ------- ------- 37.01% 37.98% 37.00% ======== ======= ======= 13. EMPLOYEE BENEFIT PLAN The Company has a 401(k) defined contribution plan which permits participating employees to defer up to a maximum of 15% of their compensation, subject to limitations established by the Internal Revenue Code. Employees who work a minimum of 1,000 hours per year, who have completed at least one year of service and who are 21 years of age or older are qualified to participate in the plan. The Company matches 100% of the first 2% and 50% of the next 2% of each participant's contributions to the plan. Participant contributions are immediately vested. Company contributions vest based on the participant's years of service at 25% per year over four years. The Company's contribution totaled $454,000, $647,000 and $829,000 for the years ended December 31, 1996, 1997 and 1998, respectively. 14. DERIVATIVE FINANCIAL INSTRUMENTS The Company's Subsidiaries enter into significant transactions with each other and third parties which may not be denominated in the respective Subsidiaries' functional currencies. The Company seeks to reduce its exposure to fluctuations in foreign exchange rates by creating offsetting positions through the use of foreign currency exchange contracts and through certain intercompany loans of foreign currency. The Company does not use such derivative financial instruments for trading or speculative purposes. The Company regularly monitors its foreign currency risks and periodically takes measures to reduce the impact of foreign exchange fluctuations on the Company's operating results. Gains and losses on foreign currency forward contracts and certain intercompany loans of foreign currency are recorded as other income and expense in the consolidated statements of income. At December 31, 1997 and 1998, the Company held foreign currency forward contracts with notional amounts totaling approximately $51.0 million and $46.3 million, respectively, to hedge foreign currency items. These contracts do not qualify as hedging transactions and, accordingly, have been marked to market. The net gains on foreign currency forward contracts were $5.6 million and $2.6 million for the years ended December 31, 1997 and 1998, respectively. There were no significant gains or losses on foreign currency forward contracts for the year ended December 31, 1996. These contracts at December 31, 1998 have maturities through July 1999. At December 31, 1997 and 1998, the intercompany loan from Nu Skin Japan to Nu Skin Hong Kong totaled approximately $92.5 million and $57.3 million, respectively. The Company recorded exchange gains totaling $7.8 million and $2.2 million resulting from this intercompany loan for the years ended December 31, 1997 and 1998, respectively. -31- Nu Skin Enterprises, Inc. Notes to Consolidated Financial Statements - -------------------------------------------------------------------------------- At December 31, 1998, the intercompany loan from Nu Skin Japan to the Company totaled approximately $82.0 million. The Company recorded exchange gains totaling $2.8 million resulting from this intercompany loan for the year ended December 31, 1998. There was no loan at December 31, 1997 from Nu Skin Japan to the Company. 15. SUPPLEMENTAL CASH FLOW INFORMATION Cash paid for interest totaled $84,000, $251,000 and $3,731,000 for the years ended December 31, 1996, 1997 and 1998, respectively. Cash paid for income taxes totaled $18,133,000, $73,905,000 and $77,271,000 for the years ended December 31, 1996, 1997 and 1998, respectively. Noncash investing and financing activities For the year ended December 31, 1996, noncash investing and financing activities were as follows: (1) $86.5 million distribution to the stockholders of the Initial Subsidiaries (Note 1). (2) $1.2 million of additional paid-in capital contributed by the stockholders of the Initial Subsidiaries in exchange for shares of Class B Common Stock in connection with the termination of the Initial Subsidiaries' S corporation status. (3) $33.0 million of additional paid-in capital and $20.7 million of deferred compensation recorded related to the issuance of 1,605,000 options to distributors to purchase shares of Class A Common Stock. 600,000 of these options were sold to affiliated entities in exchange for notes receivable totaling $12.4 million (Note 11). For the year ended December 31, 1997, noncash investing and financing activities were as follows: (1) $87.1 million distribution to the stockholders of the Acquired Entities (Note 1). (2) Adjustment to the distributor stock options to reallocate 120,000 options initially allocated to affiliated entities and a related reduction in the notes receivable of $3.2 million (Note 11). For the year ended December 31, 1998, noncash investing and financing activities were as follows: (1) $37.6 million distribution to the stockholders of the Acquired Entities (Note 1). (2) Purchase of Acquired Entities for $70.0 million in Preferred Stock and $6.2 million in long-term notes payable. Net assets acquired totaled $90.4 million and assumed liabilities totaled $171.3 (Note 3). (3) $25.0 million in contingent consideration issued to the NSI Stockholders. $8.8 million of the contingent payment was recorded as an increase in intangible assets and $16.2 million of the contingent payment was recorded as a reduction of stockholders' equity (Notes 3 and 5). (4) Purchase of Pharmanex for $77.6 million in Class A Common Stock and $0.2 million in cash. Net assets acquired totaled $3.6 million and assumed liabilities totaled $34.0 million (Note 4). 16. SEGMENT INFORMATION During 1998, the Company adopted Statement of Financial Accounting Standards No. 131 ("SFAS 131"), Disclosures about Segments of an Enterprise and Related Information. As described in Note 1, the Company's operations throughout the world are divided into three reportable segments: North Asia, Southeast Asia and Other Markets. Segment data includes intersegment revenue, intersegment profit and operating expenses and intersegment receivables and payables. The Company evaluates the performance of its segments based on operating income. Information as to the operations of the Company in each of the three segments is set forth below (in thousands): -32- Nu Skin Enterprises, Inc. Notes to Consolidated Financial Statements - -------------------------------------------------------------------------------- Year Ended December 31, 1996 1997 1998 ------------ ------------ ------------ Revenue North Asia $ 502,381 $ 673,582 $ 665,523 Southeast Asia 336,783 412,524 320,606 Other Markets 266,368 314,048 294,947 Eliminations (343,894) (446,732) (367,582) ------------ ------------ ------------ Totals $ 761,638 $ 953,422 $ 913,494 ============ ============ ============ Year Ended December 31, 1996 1997 1998 ------------ ------------ ------------ Operating Income North Asia $ 88,347 $ 117,302 $ 89,075 Southeast Asia 52,224 46,195 19,385 Other Markets 4,134 19,684 46,994 Eliminations (7,538) (2,961) 785 ------------ ------------ ------------ Totals $ 137,167 $ 180,220 $ 156,239 ============ ============ ============ December 31, 1997 1998 ------------ ------------ Total Assets North Asia $ 104,488 $ 167,867 Southeast Asia 176,570 110,518 Other Markets 211,663 500,299 Eliminations (87,717) (172,251) ------------ ------------ Totals $ 405,004 $ 606,433 ============ ============ Information as to the Company's operation in different geographical areas is set forth below (in thousands): Revenue Revenue from the Company's operations in Japan totaled $380,044, $599,375 and $654,168 for the years ended December 31, 1996, 1997 and 1998, respectively. Revenue from the Company's operations in Taiwan totaled $154,564, $168,568 and $119,511 for the years ended December 31, 1996, 1997 and 1998, respectively. Revenue from the Company's operations in the United States (which includes intercompany revenue) totaled $252,111, $301,217 and $280,115 for the years ended December 31, 1996, 1997 and 1998, respectively. Long-lived assets Long-lived assets in Japan were $11,001 and $20,242 as of December 31, 1997 and 1998, respectively. Long-lived assets in Taiwan were $3,087 and $2,466 as of December 31, 1997 and 1998, respectively. Long-lived assets in the United States were $55,557 and $213,856 as of December 31, 1997 and 1998, respectively. -33- Nu Skin Enterprises, Inc. Notes to Consolidated Financial Statements - -------------------------------------------------------------------------------- 17. COMMITMENTS AND CONTINGENCIES The Company is subject to governmental regulations pertaining to product formulation, labeling and packaging, product claims and advertising and to the Company's direct selling system. The Company is also subject to the jurisdiction of numerous foreign tax authorities. These tax authorities regulate and restrict various corporate transactions, including intercompany transfers. The Company believes that the tax authorities in Japan and South Korea are particularly active in challenging the tax structures and intercompany transfers of foreign corporations. Any assertions or determination that either the Company, or the Company's distributors is not in compliance with existing statutes, laws, rules or regulations could potentially have a material adverse effect on the Company's operations. In addition, in any country or jurisdiction, the adoption of new statutes, laws, rules or regulations or changes in the interpretation of existing statutes, laws, rules or regulations could have a material adverse effect on the Company and its operations. Although management believes that the Company is in compliance, in all material respects, with the statutes, laws, rules and regulations of every jurisdiction in which it operates, no assurance can be given that the Company's compliance with applicable statutes, laws, rules and regulations will not be challenged by foreign authorities or that such challenges will not have a material adverse effect on the Company's financial position or results of operations or cash flows. 18. SUBSEQUENT EVENTS In February 1999, the Company announced its intent to acquire Big Planet, Inc., certain assets of Nu Skin USA, Inc. and the Company's remaining affiliates in Canada, Mexico and Guatemala for approximately $40.0 million in cash, $14.5 million in a three-year note and the assumption of certain liabilities. The assets to be acquired from Nu Skin USA, Inc. include approximately 620,000 shares of the Company's Class A Common Stock (Note 11). The Company concluded the Nu Skin USA, Inc. transaction in March 1999 and anticipates closing the remaining transactions within 90 days. The acquisition of Big Planet, Inc. is expected to be accounted for by the purchase method of accounting. The acquisition of Nu Skin USA, Inc. and the Company's remaining affiliates in Canada, Mexico and Guatemala is expected to be accounted for by the purchase method of accounting, except for that portion of these affiliated entities under common control of a group of stockholders, which portion will be accounted for in a manner similar to a pooling of interests. -34- REPORT OF INDEPENDENT ACCOUNTANTS To the Board of Directors and Stockholders of Nu Skin Enterprises, Inc. In our opinion, based upon our audits and the report of other auditors, the accompanying consolidated balance sheets and the related consolidated statements of income, of stockholders' equity and of cash flows present fairly, in all material respects, the financial position of Nu Skin Enterprises, Inc. and its subsidiaries at December 31, 1997 and 1998, and the results of their operations and their cash flows for the years ended December 31, 1996, 1997 and 1998, in conformity with generally accepted accounting principles. These financial statements are the responsibility of the Company's management; our responsibility is to express an opinion on these financial statements based on our audits. We did not audit the financial statements of the Acquired Entities (Note 3), which statements reflect total assets of $127.0 million at December 31, 1997, and total revenue of $265.0 million and $308.9 million for the years ended December 31, 1996 and 1997, respectively. Those statements were audited by other auditors whose report thereon has been furnished to us, and our opinion expressed herein, insofar as it relates to the amounts included for the Acquired Entities, is based solely on the report of the other auditors. We conducted our audits of these statements in accordance with generally accepted auditing standards which require that we plan and perform the audit to obtain reasonable assurance about whether the financial statements are free of material misstatement. An audit includes examining, on a test basis, evidence supporting the amounts and disclosures in the financial statements, assessing the accounting principles used and significant estimates made by management, and evaluating the overall financial statement presentation. We believe that our audits and the report of other auditors provide a reasonable basis for the opinion expressed above. /s/ PricewaterhouseCoopers LLP PricewaterhouseCoopers LLP Salt Lake City, Utah February 17, 1999 -35- MARKET FOR REGISTRANT'S COMMON EQUITY AND RELATED STOCKHOLDER MATTERS Common Stock The Company's Class A Common Stock is listed on the New York Stock Exchange ("NYSE") and trades under the symbol "NUS." The following table is based upon information available to the Company and sets forth the range of the high and low sales prices for the Company's Class A Common Stock for the quarterly periods during 1997 and 1998 based upon quotations on the NYSE. 1997 -------------------------- Quarter Ending High Low -------------- ------ ------ March 31, 1997 $30.88 $23.00 June 30, 1997 $28.25 $23.63 September 30, 1997 $27.19 $19.31 December 31, 1997 $24.44 $16.00 1998 -------------------------- Quarter Ending -------------- March 31, 1998 $25.75 $15.75 June 30, 1998 $28.69 $15.50 September 30, 1998 $19.25 $10.19 December 31, 1998 $25.63 $10.31 The market price of the Company's Class A Common Stock is subject to significant fluctuations in response to variations in the Company's quarterly operating results, general trends in the market for the Company's products and product candidates, economic and currency exchange issues in the foreign markets in which the Company operates and other factors, many of which are not within the control of the Company. In addition, broad market fluctuations, as well as general economic, business and political conditions, may adversely affect the market for the Company's Class A Common Stock, regardless of the Company's actual or projected performance. The closing price of the Company's Class A Common Stock on March 5, 1999 was $18.50. The approximate number of holders of record of the Company's Class A Common Stock and Class B Common Stock as of March 5, 1999 was 949. This number does not represent the actual number of beneficial owners of shares of the Company's Class A Common Stock because shares are frequently held in "street name" by securities dealers and others for the benefit of individual owners who have the right to vote their shares. The Company has not paid or declared any cash dividends on its Class A Common Stock and does not anticipate doing so in the foreseeable future. The Company currently anticipates that all of its earnings, if any, will be retained for use in the operation and expansion of its business. Any future determination as to cash dividends will depend upon the earnings and financial position of the Company and such other factors as the Company's Board of Directors may deem appropriate. -36-
EX-21.1

                                 SUBSIDIARIES OF
                            NU SKIN ENTERPRISES, INC.

Nu Skin Argentina, Inc. - Utah Corporation with an Argentine branch

Nu Skin Personal Care Australia, Inc. - Utah Corporation

Nu Skin  Belgium,  N.V.  -  Belgium  Corporation

Big Planet Holdings, Inc. - Delaware Corporation

Nu Skin  Brazil,  Ltda.  - Brazilian  Corporation

Cedar Meadows LLC- Utah Limited Liability Company

Nu Skin Chile, S.A. - Chilean Corporation

Nu Skin Europe, Inc. - Utah Corporation

Nu Skin France, SARL - France Corporation

Nu Skin Germany, GmbH - German Corporation

Nu Skin Hong Kong, Inc. - Utah Corporation

Nu Skin International, Inc. - Utah Corporation

Nu Skin International Management Group, Inc. - Utah Corporation

Nu Skin Italy, SRL - Italy Corporation

Nu Skin Japan Company,  Ltd. - Japan  Corporation  domesticated  in the State of
   Delaware

Nu Skin Korea, Ltd. - Korea Corporation domesticated in the State of Delaware

N International, Inc. - Delaware Corporation

Nu Skin Netherlands, B.V. - Netherlands Corporation

Nu Skin New Zealand, Inc. - Utah Corporation

Pharmanex, Inc. - Delaware Corporation

Nu Skin Philippines, Inc. - Delaware Corporation with a Philippines branch

Nu Skin  Poland Sp. z o.o.  - Poland  Corporation

Sage Acquisition Corporation - Delaware Corporation

Shanghi Harmony, Daily Use and Health Products Co., Ltd. - Chinese Corporation

Nu Skin Spain, S.L. - Spain Corporation

Nu Skin Taiwan, Inc. - Utah Corporation

Nu Skin Personal Care (Thailand),  Ltd. - Thailand  Corporation  domesticated in
   the State of Delaware

Nu Skin United States - Delaware Cooperation

Nu Skin U.K.,  Ltd. - United Kingdom  Corporation

Zhejiang Cinogen Pharmaceutical Co., Ltd. - Sino-American Joint Venture

EX-23.1

                       CONSENT OF INDEPENDENT ACCOUNTANTS

We  hereby  consent  to  the   incorportaion  by  reference  in  the  prospectus
consituting part of the Registration  Statement on Form S-3 (No.  333-12073) and
in the Registration Statements on Form S-8 (Nos. 333-48611 and 333-68407) of our
report  dated  February  17, 1999,  which  appears in the 1998 Annual  Report to
Stockholders of Nu Skin Enterprises, Inc., which is incorporated by reference in
this Annual Report on Form 10-K.

/s/ PricewaterhouseCoopers
PricewaterhouseCoopers LLP
Salt Lake City, Utah
March 24, 1999
EX-23.2

                       CONSENT OF INDEPENDENT ACCOUNTANTS

We consent to the incorporation by reference in the Prospectus constituting part
of  the  Registration   Statement  on  Form  S-3  (No.  333-12073)  and  in  the
Registration Statements on Form S-8 (Nos. 333-48611 and 333-68407) of our report
dated April 1, 1998,  which appears in the 1998 Annual Report on Form 10-K.

                                                          /s/ GRANT THORNTON LLP

Provo, Utah
March 24, 1999

                              REPORT OF INDEPENDENT
                          CERTIFIED PUBLIC ACCOUNTANTS

Boards of Directors
Nu Skin Acquired Entities

We have audited the  accompanying  combined  balance  sheet of Nu Skin  Acquired
Entities  (collectively,  the Entities) as of December 31, 1997, and the related
combined statements of earnings,  shareholders' equity (deficit), and cash flows
for the years ended December 31, 1997 and 1996.  These financial  statements are
the responsibility of the Entities' management. Our responsibility is to express
an opinion on these financial statements based on our audits.

We  conducted  our  audits  in  accordance  with  generally   accepted  auditing
standards. Those standards require that we plan and perform the audits to obtain
reasonable assurance about whether the financial statements are free of material
misstatement.  An audit includes examining, on a test basis, evidence supporting
the amounts and disclosures in the financial statements.  An audit also includes
assessing the  accounting  principles  used and  significant  estimates  made by
management,  as well as evaluating the overall financial statement presentation.
We believe that our audits provide a reasonable basis for our opinion.

In our opinion,  the financial  statements  referred to above present fairly, in
all material  respects,  the  combined  financial  position of Nu Skin  Acquired
Entities as of December 31, 1997, and the combined  results of their  operations
and their combined cash flows for the years ended December 31, 1997 and 1996, in
conformity with generally accepted accounting principles.

                                                          /s/ GRANT THORNTON LLP
Provo, Utah
April 1, 1998

EX-27


This  schedule  contains  summary  financial   information  extracted  from  the
financial  statements  as of and for the year  ended  December  31,  1998 and is
qualified in its entirety by reference to such financial statements.

MULTIPLIER>                                     1000

PERIOD-TYPE                                   12-Mos
FISCAL-YEAR-END                          Dec-31-1998
PERIOD-END                               Dec-31-1998
CASH                                         188,827
SECURITIES                                         0
RECEIVABLES                                   13,777
ALLOWANCES                                         0
INVENTORY                                     79,463
CURRENT-ASSETS                               354,797
PP&E                                          90,291
DEPRECIATION                                  48,073
TOTAL-ASSETS                                 606,433
CURRENT-LIABILITIES                          190,200
BONDS                                              0
PREFERRED-MANDATORY                                0
PREFERRED                                          0
COMMON                                            89
OTHER-SE                                     254,553
TOTAL-LIABILITY-AND-EQUITY                   606,433
SALES                                        913,494
TOTAL-REVENUES                               913,494
CGS                                          210,057
TOTAL-COSTS                                  757,255
OTHER-EXPENSES                                     0
LOSS-PROVISION                                     0
INTEREST-EXPENSE                                   0
INCOME-PRETAX                                169,838
INCOME-TAX                                    62,840
INCOME-CONTINUING                            103,917
DISCONTINUED                                       0
EXTRAORDINARY                                      0
CHANGES                                            0
NET-INCOME                                   103,917
EPS-PRIMARY                                     1.22
EPS-DILUTED                                     1.19