SEC Form 4

FORM 4		UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934 or Section 30(h) of the Investment Company Act of 1940	OMB APPROVAL OMB Number: 3235-0287 Estimated average burden hours per response: 0.5
	Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

1. Name and Address of Reporting Person* KING RICHARD W (Last) (First) (Middle) C/O NU SKIN ENTERPRISES, INC. 75 WEST CENTER STREET (Street) PROVO 84601 (City) (State) (Zip)	2. Issuer Name and Ticker or Trading Symbol NU SKIN ENTERPRISES INC [ NUS ]	5. Relationship of Reporting Person(s) to Issuer (Check all applicable) Director 10% Owner X Officer (give title below) Other (specify below) Chief Information Officer
	3. Date of Earliest Transaction (Month/Day/Year) 08/19/2004
	4. If Amendment, Date of Original Filed (Month/Day/Year)	6. Individual or Joint/Group Filing (Check Applicable Line) X Form filed by One Reporting Person Form filed by More than One Reporting Person

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Class A Common Stock	08/19/2004		M		5,000	A	$6.56	10,984	D
Class A Common Stock	08/19/2004		S		5,000	D	$25.89	5,984(1)	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares
Employee Stock Option (right to buy)	$6.56	08/19/2004		M			5,000	08/31/2001(4)	08/31/2010	Class A Common Stock	5,000	(5)	5,000(1)	D
Employee Stock Option (right to buy)(2)	$20.8							07/13/2006(3)	07/12/2009	Class A Common Stock	250,000		250,000(1)	D
Employee Stock Option (right to buy)(2)	$8.2							02/28/2002(4)	02/28/2011	Class A Common Stock	10,000		10,000(1)	D
Employee Stock Option (right to buy)(2)	$6.85							08/31/2002(4)	08/31/2011	Class A Common Stock	10,000		10,000(1)	D
Employee Stock Option (right to buy)(2)	$8.99							03/01/2003(4)	03/01/2012	Class A Common Stock	10,000		10,000(1)	D
Employee Stock Option (right to buy)(2)	$12							09/03/2003(4)	09/03/2012	Class A Common Stock	10,000		10,000(1)	D
Employee Stock Option (right to buy)(2)	$9.04							03/10/2004(4)	03/10/2013	Class A Common Stock	12,500		12,500(1)	D
Employee Stock Option (right to buy)(2)	$11.5							09/02/2004(4)	09/02/2013	Class A Common Stock	12,500		12,500(1)	D
Employee Stock Option (right to buy)(2)	$19.15							02/27/2005(4)	02/27/2014	Class A Common Stock	7,500		7,500(1)	D

Explanation of Responses:

1. Represents number of shares beneficially owned as of August 19, 2004.

2. Previously reported.

3. Becomes exercisable on date indicated, subject to earlier vesting if certain performance objectives are met.

4. Becomes exercisable in four equal annual installments beginning on the date indicated.

5. Price not applicable.

Remarks:

	D. Matthew Dorny as Attorney-in-Fact for Richard W. King	08/31/2004
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
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