SECURITIES AND EXCHANGE COMMISSION
                              WASHINGTON, DC 20549

                                -----------------

                                    FORM 8-K

                                 CURRENT REPORT

                     Pursuant to Section 13 or 15(d) of the
                         Securties Exchange Act of 1934



                           Nu Skin Asia Pacific, Inc.
             (Exact Name of Registrant as Specified in Its Charter)


Delaware                           001-12421                          87-0565309
(State or Other                   (Commission                   (I.R.S. Employer
Jurisdiction of                   File number)               Identification No.)
Incorporation)


75 West Center Street, Provo, Utah                                         84601
(Address of Principal Executive Offices)                              (Zip Code)

Registrant's telephone number, including area code                (801) 345-6100

                            -------------------------

         (Former name or former address, if changed since last report.)


                    The Index to Exhibits appears on Page 4.


                                   Page 1 of 7




Item 5.  Other Events

         (i)      Reference is made to the press release issued to the public by
                  the  Registrant  on  January  23,  1998,  the text of which is
                  attached  hereto as Exhibit  99.1 and  incorporated  herein by
                  reference.

Item 7.  Financial Statements and Exhibits.

         (c)      Exhibits.

                  99.1 Press release of Nu Skin Asia Pacific Inc. dated
                  January 23, 1998.



                                   Page 2 of 7




                                   SIGNATURES

     Pursuant to the  requirements  of the Securities  Exchange Act of 1934, the
registrant  has duly  caused  this  report  to be  signed  on its  behalf by the
undersigned, thereunto duly authorized on the day indicated.


NU SKIN ASIA PACIFIC, INC.
(Registrant)



                                                 By: /s/ M. Truman Hunt
                                                 ----------------------
                                                 M. Truman Hunt
                                                 Vice President of Legal Affairs
                                                 and Investor Relations

Dated: January 23, 1998


                                   Page 3 of 7



                                INDEX TO EXHIBITS

Exhibit           Description                                              Page


99.1              Text of press release of Nu Skin Asia Pacific, Inc.        5
                  dated January 23, 1998               


                                   Page 4 of 7




                                                                    EXHIBIT 99.1
                                                                    ------------
FOR IMMEDIATE RELEASE



CONTACTS:
Nu Skin Asia Pacific                                 Financial Relations Board
Joseph Ogden (media)                                 Lynne Farris (general info)
(801) 345-2107 or 376-5422                           Lynn Chaffier (investors)
                                                     (415) 986-1591
Charles Allen (investors)
(801) 345-6110


                NU SKIN ASIA PACIFIC ANNOUNCES INTENT TO ACQUIRE
                      CORE ASSETS OF NU SKIN INTERNATIONAL

                Nu Skin Asia Pacific Realigns Corporate Structure
           for International Expansion and Becomes Nu Skin Enterprises


PROVO,  UTAH -- Jan. 23, 1998 -- Nu Skin Asia Pacific,  Inc.  (NYSE:  NUS) today
announced it has reached an agreement in principle to acquire the core assets of
its private affiliate, Nu Skin International, Inc. (NSI), for approximately $180
million in assumed  liabilities  and $70  million in  preferred  stock that will
convert to common stock upon stockholder  approval.  In addition,  contingent on
meeting  specific  earnings  growth  benchmarks,  the company will pay up to $25
million in cash per year over four years to the selling stockholders.
     Key assets being acquired by Nu Skin Asia Pacific (NSAP) include: ownership
of rights to the worldwide Nu Skin distributor network; ownership of all Nu Skin
product formulas and trademarks; ongoing operations in Europe, Australia and New
Zealand; and the rights to future markets worldwide including India, Russia, and
Brazil,  the  fourth  largest  direct  selling  market in the  world.  While the
acquisition  excludes  privately held Nu Skin  operations in North America,  the
consolidated public company will license distribution rights and supply products
to Nu Skin affiliates in this region.
     "The  acquisition of NSI's core assets is a redefining event for our public
company,"  stated Steven J. Lund,  NSAP president and chief  executive  officer.
"We're  taking a leap  forward  in our  long-range  plan to become  the  world's
leading direct selling company. This
                                     
                                   Page 5 of 7



Nu Skin Asia Pacific
Jan. 23, 1998
Page 2

acquisition  augments and  diversifies our earnings base and puts us in a strong
position to accomplish our long-term  objectives,  thus  increasing  stockholder
value." Mr. Lund added,  "The public  company  will now own and control  product
development,  marketing,  and  distribution  functions,  creating  a  vertically
integrated,  consumer products company and eliminating many complex intercompany
relationships."
     "By acquiring our primary supplier and worldwide  distribution  rights, the
transaction  not only increases our earnings but will give us the opportunity to
benefit  from  existing  and  future Nu Skin  businesses  in other  parts of the
world," stated Corey Lindley, chief financial officer. "Although it is difficult
to predict the exact  financial  effect of the  acquisition on the company going
forward, if we had completed this transaction at the beginning of 1997, revenues
would have  increased by nearly 10 percent  during the year,  with  earnings per
share increasing by approximately 15 to 20 percent."
     "The  acquisition  will  increase  the  number  of  markets  in which  NSAP
currently  operates -- from five Asian markets to 17 markets around the world --
and will add  several  significant  additional  markets  for future  expansion,"
stated Renn Patch,  chief  operating  officer.  "Nu Skin's  developing  European
operations are relatively  small,  but provide healthy growth  prospects for the
future." NSI currently has operations in the United  Kingdom,  France,  Belgium,
the Netherlands,  Germany, Austria, Italy, Spain, Portugal,  Ireland, as well as
Australia and New Zealand.
     Mr. Patch continued,  "Because of strategic initiatives unique to Nu Skin's
North American  operations,  management felt it was not appropriate at this time
to acquire  these  operations."  The  transaction  is subject to  completion  of
definitive  documentation,  receipt of a fairness  opinion  from an  independent
financial  advisor,  regulatory  and  final  board  approval,  and is  currently
expected to close before March 31, 1998. Upon completion of the transaction, the
companies will be renamed.  The public  company,  NSAP,  will be renamed Nu Skin
Enterprises, Inc. The private U.S. operations will be named Nu Skin USA, Inc.
     Merrill Lynch & Co. serves as NSAP's financial advisor in this transaction.
A special  committee  comprised  of the  independent  members of NSAP's Board of
Directors was formed to evaluate the transaction for NSAP.
      
                                   Page 6 of 7


                            
Nu Skin Asia Pacific
Jan. 23, 1998
Page 3


The Company
     The  Nu  Skin  companies  comprise  one of the  largest  network  marketing
organizations  in the  world.  Nu  Skin's  premium  quality  personal  care  and
nutritional products are created specifically for person-to-person distribution.
Using unique  formulas  that contain only  beneficial  ingredients,  the company
seeks to combine the latest in scientific  knowledge with the best nature has to
offer.
     Upon  completion  of the  acquisition,  Nu Skin  Enterprises,  Inc. and its
subsidiaries  will own and distribute Nu Skin products in 17 markets  worldwide.
The  company  will also hold the rights to all future Nu Skin  markets.  Nu Skin
Asia Pacific, to be renamed Nu Skin Enterprises, is traded on the New York Stock
Exchange under the symbol "NUS".

Please note: This news release contains forward-looking  statements that involve
risks and  uncertainties  associated  with,  but not limited to, the  following:
negotiation of the final terms of the NSI  acquisition,  unforeseen  delays with
the transaction  including those resulting from obtaining  necessary foreign and
domestic  government  approvals,  the  integration  of management  and employees
within the public  company,  the addition of 12 new markets,  the  prospects for
business growth in markets being acquired, currency fluctuations relative to the
U.S. dollar,  adverse economic and business conditions in the company's markets,
management of the company's growth,  circumstances  that may prevent the company
from  expanding  its  operations  into new  markets,  factors that may alter the
anticipated impact of the transaction, economic and other conditions that affect
the price of the  company's  publicly  traded stock thus  impacting  stockholder
values, and dependence on independent distributors.  Actual results and outcomes
may differ materially from those discussed or anticipated. A detailed discussion
of certain  associated risks can be found in documents filed with the Securities
and Exchange Commission,  including the company's most recent Form 10-K and Form
10-Q.
                                   Page 7 of 7