nu Skin Enterprises opens Walk-In Center in Greater Nagoya

Facility Will Support Growth in the Market and Further Increase Company's Profile in Japan

PROVO, Utah — September 2, 2005 — Nu Skin Enterprises (NYSE: NUS) today announced the opening of a new distributor walk-in center in Greater Nagoya that will support increased growth of the company's business in the region. Greater Nagoya is one of the largest economic districts in Japan and has a population of nearly 11 million people.

“With its prime location, innovative design, and interactive multi-use areas, the Nagoya walk-in center will provide a unique opportunity for consumers to learn about the company and experience our products,” said President and CEO Truman Hunt. “Operating as our first walk-in, shopping-style outlet and distributor business center in Japan, the Nagoya store will offer a full range of services to help customers and distributors connect with our products and business opportunity.”

In addition to a retail shopping area comprised of Nu Skin® personal care products, Pharmanex® nutritional supplements and Big Planet® technology solutions, the center houses a service counter and distributor meeting area. Additionally, the center provides a product experience area that features the Pharmanex® BioPhotonic Scanner and an innovative skin analysis tool. A spacious entrance gallery uses videos and displays to preview the company's history, products and business opportunity.

Nu Skin Enterprises
Page 2
September 2, 2005


The Company

Nu Skin Enterprises, Inc. is a global direct selling company operating in more than 40 markets throughout Asia, the Americas and Europe. The company markets premium-quality personal care products under the Nu Skin® brand, science-based nutritional supplements under the Pharmanex® brand, and technology-based products and services under the Big Planet® brand. Nu Skin Enterprises is traded on the New York Stock Exchange under the symbol “NUS.”

Please note: This press release contains forward-looking statements within the meaning of Section 21E of the Securities Exchange Act of 1934 that represent the company's current expectations and beliefs. The forward-looking statements and related assumptions involve risks and uncertainties that could cause actual results and outcomes to differ materially from any forward-looking statements or views expressed herein. These risks and uncertainties include, but are not limited to: risks that could adversely impact the company's operations or financial results in Japan, such as (a) any continuation or increase in the impact of negative market conditions on the company's business or the company's inability to execute effective initiatives in this market, and (b) continued competitive pressures. The forward-looking statements contained herein are further qualified by a detailed discussion of associated risks set forth in the documents filed by the company with the Securities and Exchange Commission, including the company's Annual Report on Form 10-K filed on March 15, 2005. The forward-looking statements set forth the company's beliefs as of the date of this release, and the company assumes no duty to update the forwardlooking statements contained in this release to reflect any change.
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